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Energizer's OEM Strategic Alliance Team Exploring the Future, Building

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Energizer's OEM Strategic Alliance Team Exploring the Future, Building ENERGIZER 1 Energizer is a major player in Portable Power and Personal Care products Presence in >160 markets around the globe Wet Shave, Skin Care, Feminine Care, Infant Care Portable Energy (FY 2009) (FY 2009) $2.11 B $1.89 B •#2 Branded Market Share •#2 Market Share globally •#1 Brand in Rechargeable •#1 Flashlight manufacturer globally 2 Energ izer ’s miss ion is to dlideliver innovat ive Portable Energy portable power solutions to power people’s lives (FY 2009) $2.11 B •#2 Branded Market Share •#1 Brand in Rechargeable Product Lines •#1 Flashlight manufacturer globally Performance Batteries Lithium AA, AAA Global Headquarters: St. Louis, MO USA Rechargeable Batteries and Chargers Global R&D Center: Cleveland, OH USA Premium and Price Batteries FY2009 Sales: $2.11 Billion Alkaline Carbon Zinc Specialty Batteries Countries Served: 150+ Hearing Aid Estimated Global Market Share - Primary Batteries: 28% Coin Cell Lighting Products 3 Energizer – at the leadinggg edge of innovation 1896 1898 1931 . 1955 . First dry cell for First Flashlight & consumer use 1957 First to freshness first D size battery First miniature date batteries 1959 hearing aid battery First & First 9V battery 1989 Rechargeable NiCd First standard battery alkaline battery First AA 1991 lithium battery First zero‐added mercury battery 2009 2008 2007 2005 1995 . 2003 . 2001 First Lithium powered phone First on‐battery First AAA lithium First multi‐drain charger tester First non added battery watch battery Re‐launch of the mercury H.A AAAA alkaline battery First hihearing aid battery dispenser 4 Energizer – at the leading edge of innovation in the future New form factors, power sources and conveniences Fuel Cells Solar Energizer provides our partners with global manufacturing and customer support to meet ththieir needs anywhere in the world Bennington VT St. Albans VT La Chaux De Tianjin, China Maryville Asheboro Fonds Bogang, China Philippines Egypt Indonesia Malaysia Singapore Sri Lanka Kenya Miniatures Global Lighting Plants Carbon Zinc Plants Alkaline Plants 6 Energizer’s OEM Strateg ic Alliance Team 7 Energizer – working proactively with device manufacturers to develop new portbltable power soltilutions Energizer’s OEM Strategic Alliance Team Exploring the future, building the brand! Working with our OEM partners to drive innovation Understand Portable Power Trends / Support New Product Development Siggynificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process. Develop OEM partners to support the introduction of new portable power solutions. Co‐Marketing Seek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing. OEM ThilTechnical StSupport Ensure that device designers are aware of Energizer’s current and future portable power solutions. Provide technical support to aid in the design, development and lifecycle management of battery powered devices. 8 OEM Strategic Alliance Team Objectives 1. Understand Portable Power Trends / Support New Product Development Significantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process. Develop OEM partners to support the introduction of new portable power solutions. Four key Energizer OEM product initiatives y Energizer Ultimate Lithium AA and AAA y Energizer Alkaline AAAA y Specialty Batteries y Techtium Hybrid Battery Technology 9 Energizer® Ultimate Lithium The World’s Best AA/AAA in High Tech Devices • WORLD’s LONGEST LASTING AA/AAA batteries in high tech devices • Lasts Up to 8X longer* in Digital Cameras • 15 year shelf life • Works in extreme temperatures • Weighs 33% less than alkaline • Now available in both AA and AAA *vs Ener gizer Max EiEnergizer® AAAA Recogggnizing the need for smaller , thinner ,gp, lighter portable power solutions , Ener gizer recently launched the Energizer® AAAA premium alkaline battery. Targeting Bluetooth headsets, flash audio players, remote controls, noise canceling headsets Key OEM benefits •8 mm diameter - thinner than AA, AAA • Higher energy and power capability than Lithium Coin •Low cost solution 11 Specialty Batteries Applications y Hearing Aid y Medical Device y Electronics y Photo 12 Techtium Hybrid Battery Technology Techtium backupower™ y A combination of a AA/AAA battery cavity together with a backupower™ IC and standard lithium-ion Game Consoles rechargeable. Portable TV y Wins - both shipping with Energizer Lithium Nokia Bi-directional Charger Cameras Media Players Philips 9@9J Phone Laptops Rechargeable or Primary SthSmartphone PDA OEM Strategic Alliance Team Objectives 2. Co-Marketing Seek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing. y Joint activities at retail y Production of on-pack bursts, co-branded POS materials y In pack coupons, IRC’s, informational pieces to add value y Support for trade / other media advertising y Trade show support Joint effort with brand and trade marketing 14 The OEM Strategic Alliance Team creates partnerships with market leading OEM’s 15 Energizer Lithium AA, AAA Energizer Alkaline AA, AAA Keyboards and Mice Apple® Apple® Wireless Mouse Wireless Keyboard Colgate Rock Toothbrush Band Energizer Alkaline AAAA Digital Cameras Bluetooth HdtHeadsets Remote Controls Cellular Phone Digital Charger Binoculars Energizer Penlight Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the inception of new products. 16 OEM Strategic Alliance Team Objectives 3. OEM Technical Support Ensure that device designers are aware of Energizer’s current and future portable power solutions. Provide technical support to aid in the design, development and lifecycle management of battery powered devices. y Technical Marketing y Battery Applications Team y Device Analysis y Battery Testing and Evaluation y Performance Claim Development y Industry Standards and Environmental Requirements Supported by the Technical Services team 17 Energizer’s OEM Strategic Alliance Team Exploring the future, building the brand! What can we do to help you be successful with your battery powered d?devices? For clarification or specifications on any technical aspect of Energizer products, visit our website at… http://data.energizer.com OR e-mail Energizer’s technical portable power solution team at... [email protected] 18.
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