ENERGIZER
1 Energizer is a major player in Portable Power and Personal Care products
Presence in >160 markets around the globe Wet Shave, Skin Care, Feminine Care, Infant Care Portable Energy (FY 2009) (FY 2009) $2.11 B $1.89 B •#2 Branded Market Share •#2 Market Share globally •#1 Brand in Rechargeable •#1 Flashlight manufacturer globally 2 Energ izer ’s miss ion is to dlideliver innovat ive Portable Energy portable power solutions to power people’s lives (FY 2009) $2.11 B •#2 Branded Market Share •#1 Brand in Rechargeable Product Lines •#1 Flashlight manufacturer globally Performance Batteries Lithium AA, AAA
Global Headquarters: St. Louis, MO USA Rechargeable Batteries and Chargers Global R&D Center: Cleveland, OH USA Premium and Price Batteries FY2009 Sales: $2.11 Billion Alkaline Carbon Zinc Specialty Batteries Countries Served: 150+ Hearing Aid Estimated Global Market Share - Primary Batteries: 28% Coin Cell Lighting Products
3 Energizer – at the leadinggg edge of innovation
1896 1898 1931 . 1955 . First dry cell for First Flashlight & consumer use 1957 First to freshness first D size battery First miniature date batteries 1959 hearing aid battery First & First 9V battery 1989 Rechargeable NiCd First standard battery alkaline battery First AA 1991 lithium battery
First zero‐added mercury battery 2009 2008 2007 2005 1995 . 2003 . 2001 First Lithium powered phone First on‐battery First AAA lithium First multi‐drain charger tester First non added battery watch battery Re‐launch of the mercury H.A AAAA alkaline battery First hihearing aid battery dispenser 4 Energizer – at the leading edge of innovation in the future
New form factors, power sources and conveniences Fuel Cells
Solar Energizer provides our partners with global manufacturing and customer support to meet ththieir needs anywhere in the world
Bennington VT St. Albans VT La Chaux De Tianjin, China Maryville Asheboro Fonds Bogang, China Philippines
Egypt Indonesia Malaysia Singapore Sri Lanka
Kenya
Miniatures Global Lighting Plants Carbon Zinc Plants Alkaline Plants 6 Energizer’s OEM Strateg ic Alliance Team
7 Energizer – working proactively with device manufacturers to develop new portbltable power solltiutions
Energizer’s OEM Strategic Alliance Team Exploring the future, building the brand!
Working with our OEM partners to drive innovation
Understand Portable Power Trends / Support New Product Development Siggynificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process. Develop OEM partners to support the introduction of new portable power solutions. Co‐Marketing Seek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing. OEM ThilTechnical SStupport Ensure that device designers are aware of Energizer’s current and future portable power solutions. Provide technical support to aid in the design, development and lifecycle management of battery powered devices.
8 OEM Strategic Alliance Team Objectives
1. Understand Portable Power Trends / Support New Product Development Significantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process. Develop OEM partners to support the introduction of new portable power solutions.
Four key Energizer OEM product initiatives y Energizer Ultimate Lithium AA and AAA y Energizer Alkaline AAAA y Specialty Batteries y Techtium Hybrid Battery Technology
9 Energizer® Ultimate Lithium The World’s Best AA/AAA in High Tech Devices
• WORLD’s LONGEST LASTING AA/AAA batteries in high tech devices • Lasts Up to 8X longer* in Digital Cameras • 15 year shelf life • Works in extreme temperatures • Weighs 33% less than alkaline • Now available in both AA and AAA
*vs Ener gizer Max EiEnergizer® AAAA
Recogggnizing the need for smaller, thinner ,gp, lighter portable power solutions , Ener gizer recently launched the Energizer® AAAA premium alkaline battery.
Targeting Bluetooth headsets, flash audio players, remote controls, noise canceling headsets Key OEM benefits •8 mm diameter - thinner than AA, AAA • Higher energy and power capability than Lithium Coin •Low cost solution
11 Specialty Batteries
Applications y Hearing Aid y Medical Device y Electronics y Photo
12 Techtium Hybrid Battery Technology
Techtium backupower™ y A combination of a AA/AAA battery cavity together with a backupower™ IC and standard lithium-ion Game Consoles rechargeable. Portable TV y Wins - both shipping with Energizer Lithium
Nokia Bi-directional Charger Cameras
Media Players
Philips 9@9J Phone
Laptops
Rechargeable or Primary
SthSmartphone PDA OEM Strategic Alliance Team Objectives
2. Co-Marketing Seek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing.
y Joint activities at retail y Production of on-pack bursts, co-branded POS materials y In pack coupons, IRC’s, informational pieces to add value y Support for trade / other media advertising y Trade show support Joint effort with brand and trade marketing
14 The OEM Strategic Alliance Team creates partnerships with market leading OEM’s
15 Energizer Lithium AA, AAA Energizer Alkaline AA, AAA
Keyboards and Mice
Apple® Apple® Wireless Mouse Wireless Keyboard
Colgate Rock Toothbrush Band Energizer Alkaline AAAA
Digital Cameras
Bluetooth HdtHeadsets Remote Controls Cellular Phone Digital Charger Binoculars Energizer Penlight Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the inception of new products.
16 OEM Strategic Alliance Team Objectives
3. OEM Technical Support Ensure that device designers are aware of Energizer’s current and future portable power solutions. Provide technical support to aid in the design, development and lifecycle management of battery powered devices.
y Technical Marketing y Battery Applications Team y Device Analysis y Battery Testing and Evaluation y Performance Claim Development y Industry Standards and Environmental Requirements
Supported by the Technical Services team
17 Energizer’s OEM Strategic Alliance Team Exploring the future, building the brand!
What can we do to help you be successful with your battery powered d?devices?
For clarification or specifications on any technical aspect of Energizer products, visit our website at… http://data.energizer.com
OR e-mail Energizer’s technical portable power solution team at... [email protected]
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