Grain Ounce Equivalencies of Kellogg's® Food Away from Home

May 7, 2014

TO: Our Valued Customer

SUBJECT: Grain Ounce Equivalencies of Kellogg’s® Food Away From Home Products

Thank you for your interest in using our products as part of your National School Lunch and School Breakfast Programs. The attached table outlines the ounce equivalents (oz eq) of grain for a variety of our products according to the Nutrition Standards in the National School Lunch and School Breakfast Programs published by the US Department of Agriculture (USDA) in the Federal Register on January 26, 2012 and USDA Policy Memo SP 30‐2012. After July 1, 2014, only grain products that qualify as whole grain‐rich may be credited.

In the USDA Policy Memo SP 30‐2012, Grain Requirements for the National School Lunch Program and School Breakfast Program, dated April 26, 2012, a product must either use the crediting equivalency of 16 grams of creditable (whole and/or enriched) grains per oz eq OR fulfill the weight requirement listed in Exhibit A: School Lunch and Breakfast ‐ Whole Grain‐Rich Ounce Equivalency (Oz Eq) Requirements For School Meal Programs.

All Kellogg's® brands listed in the attached table, with the exception of the Cereal Category, are eligible within the program, using the standard of 16 grams of creditable grains to equal 1 oz eq of grain. Ready‐to‐ eat cereals and hot cereals must qualify based on the serving sizes outlined in Exhibit A.

 CEREALS ‐‐ Under Group H Breakfast Cereals (Cooked) and Group I Ready‐To‐Eat Breakfast Cereal, 1 oz eq is equal to 1 ounce of cereal. Because cereals must qualify based on their serving size, the amount of creditable grains is not detailed in the table that follows.

I certify that the above information is true and correct, and that each Kellogg's® product fulfills the grain ounce equivalents listed in the table that follows.

Julia M. Jursinic, MS Sr. Director, Nutrition Labeling & Regulatory Compliance Kellogg Company

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KELLOGG’S® Food Away From Home Products

K‐12 Product Grain Oz Eq Guide Foodservice – May 2014

Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich*

Kellogg’s® and Kashi® Bowl Pack Cereal

Kellogg's Frosted Flakes® 1 oz = 1 oz 38000‐10992 1 96/1 oz. 1 Bowl X Multigrain Chocolate Zucaritas eq grain Kellogg's® Rice Krispies® Multigrain 1 oz = 1 oz 38000‐11541 1 96/1 oz. 1 Bowl X Shapes eq grain 1 oz = 1 oz 18627‐78794 Kashi® Berry Blossoms® 1 96/1 oz. 1 Bowl X eq grain 1 oz = 1 oz 18627‐52432 Kashi® Heart to Heart® 1 96/1 oz. 1 Bowl X eq grain 1 oz = 1 oz 18627‐49917 Kashi® Honey Sunshine™ 1 96/1 oz. 1 Bowl X eq grain Kellogg's® All‐Bran® Complete® 1 oz = 1 oz 38000‐00696 0.75 96/.88 oz. 1 Bowl X Wheat Bran Flakes eq grain Kellogg's® Apple Jacks® Reduced 1 oz = 1 oz 38000‐78787 1 96/1 oz. 1 Bowl X Sugar eq grain Kellogg's® Froot Loops® Reduced 1 oz = 1 oz 38000‐78788 1 96/1 oz. 1 Bowl X Sugar eq grain Kellogg's® Cinnamon Flakes Multi‐ 1 oz = 1 oz 38000‐78786 1 96/1 oz. 1 Bowl X Grain Reduced Sugar eq grain Kellogg's Frosted Flakes® Multi‐ 1 oz = 1 oz 38000‐54998 1 96/1 oz. 1 Bowl X Grain Reduced Sugar eq grain Kellogg's® Frosted Mini‐Wheats® 1 oz = 1 oz 38000‐04996 1 96/1 oz. 1 Bowl X Bite Size eq grain Kellogg's® Mini‐Wheats Little 1 oz = 1 oz 38000‐45861 1 96/1 oz. 1 Bowl X Bites® Chocolate eq grain 1 oz = 1 oz 38000‐00896 Kellogg's Raisin Bran® 1.25 96/1.25 oz. 1 Bowl X eq grain Kellogg’s® Rice Krispies® made 1 oz = 1 oz 38000‐78789 1 96/1 oz. 1 Bowl X with Whole Grain Brown Rice eq grain 1 oz = 1 oz 38000‐79044 Kellogg's® Scooby Doo! Cereal 1 96/1 oz. 1 Bowl X eq grain

Kellogg's® Assortment Pack Kids’ See individual product listings. Includes Kellogg’s Frosted Flakes® Multigrain 38000‐93202 Reduced Sugar, Froot Loops® Reduced Sugar, Apple Jacks® Reduced Sugar, Frosted Wellness Mini‐Wheats® Bite Size, and Frosted Mini‐Wheats Little Bites® Chocolate.

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Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich*

Kellogg's® Morning Jump‐Starts

Kellogg's® Jump‐Starts Express™: 38000‐51091 Kellogg's Frosted Flakes® Mulit‐ 2 44 ct 1 Kit N/A X Grain Reduced Sugar, Keebler® 3ct Honey Grahams, Apple Juice Kellogg's® Jump‐Starts Express™: Kellogg’s® Froot Loops® Reduced 38000‐78792 2 44 ct 1 Kit N/A X Sugar, Keebler® 3ct Honey Grahams, Apple Juice Kellogg's® Jump‐Starts Express™: Kellogg’s® Apple Jacks® Reduced 38000‐78791 2 44 ct 1 Kit N/A X Sugar, Keebler® 3ct Honey Grahams, Apple Juice Kellogg's® Jump‐Starts Express™: Kellogg’s® Rice Krispies® made with 38000‐78793 2 44 ct 1 Kit N/A X Whole Grain Brown Rice, Keebler® 3ct Honey Grahams, Apple Juice

Kellogg's® Jump‐Starts Express™: 18627‐76084 Kashi® Heart to Heart®, Keebler® 2 44 ct 1 Kit N/A X 3ct Honey Graham, Apple Juice

Kellogg’s® Cereal Pouches

Kellogg's Frosted Flakes® 1 oz = 1 oz 38000‐11465 1 96/1 oz. 1 Pouch X Multigrain Reduced Sugar eq grain Kellogg's® Apple Jacks® Reduced 1 oz = 1 oz 38000‐11469 1 96/1 oz. 1 Pouch X Sugar eq grain Kellogg's® Froot Loops® Reduced 1 oz = 1 oz 38000‐11467 1 96/1 oz. 1 Pouch X Sugar eq grain Kellogg's® Low Fat Granola 1 oz = 1 oz 38000‐11458 2 48/2 oz. 1 Pouch X Crunchy Clusters eq grain Kellogg's® Cinnamon Flakes 1 oz = 1 oz 38000‐11460 2 48/2 oz. 1 Pouch X Multigrain Reduced Sugar eq grain

Kellogg’s® and Kashi® Cereal‐in‐a‐Cup

1 oz = 1 oz In Assortment Kashi® GOLEAN Crunch!® 2.25 2.3 oz. 1 Container X eq grain 1 oz = 1 oz In Assortment Kashi® Heart to Heart® 1.25 1.4 oz. 1 Container X eq grain Kellogg's® Apple Jacks® Reduced 1 oz = 1 oz 38000‐56194 1.25 60/1.41 oz. 1 Container X Sugar eq grain Kellogg's® Froot Loops® Reduced 1 oz = 1 oz 38000‐56195 1.25 60/1.34 oz. 1 Container X Sugar eq grain

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Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich* Kellogg's® Frosted Mini‐Wheats® 1 oz = 1 oz In Assortment 2.5 2.5 oz. 1 Container X Bite Size eq grain Kellogg's® Low Fat Granola with 1 oz = 1 oz In Assortment 2.25 2.25 oz. 1 Container X Raisins eq grain 1 oz = 1 oz 38000‐12163 Kellogg's® Raisin Bran Crunch® 2.75 60/2.8 oz. 1 Container X eq grain 1 oz = 1 oz 38000‐17047 Kellogg's® Smart Start® Antioxidant 2.5 60/2.7 oz. 1 Container X eq grain

Kellogg’s® and Kashi® Cereal Individual Box

1 oz = 1 oz Kashi® Heart to Heart® 1.25 36/1.4 oz. 1 Package X 18627‐50236 eq grain 1 oz = 1 oz Kellogg’s® Frosted Mini Wheats® 1.25 70/1.31 oz. 1 Package X 38000‐21992 eq grain Kellogg’s ® Low Fat Granola with 1 oz = 1 oz 2 70/2.22oz. 1 Package X 38000‐22013 Raisins eq grain

Kellogg’s® Cereal Bulk Pack

Kellogg's® Low Fat Granola 2/3 cup 1 oz = 1 oz 2 50 oz./4 ct. X 38000‐49834 Crunchy Clusters† (58 g) eq grain Kellogg’s® Low Fat Granola with 2/3 cup 1 oz = 1 oz 2 50 oz./4 ct. X 38000‐13791 Raisins† (60 g) eq grain Kellogg's® Low Fat Granola 1/2 cup 1 oz = 1 oz 1.75 50 oz./4 ct. X 38000‐25435 without Raisins† (49 g) eq grain †Per USDA Policy Memo SP 30‐2012, our granola cereals can also be credited based on volume, 1/4 cup = 1 oz eq grain. Kashi® Oatmeal‐in‐a‐Cup

Kashi® Heart to Heart® Instant 18627‐31418 See individual product listings. Includes Golden Brown Maple and Apple Cinnamon. Oatmeal Assortment Kashi® Heart to Heart® Instant 1 oz = 1 oz In Assortment 1.75 1.9 oz. 1 Container X Oatmeal Golden Brown Maple eq grain Kashi® Heart to Heart® Instant 1 oz = 1 oz In Assortment 1.75 1.9 oz. 1 Container X Oatmeal Apple Cinnamon eq grain

Kellogg's® Pop‐Tarts® Toaster Pastries made with Whole Grain – Single Count

Pop‐Tarts® Made With Whole 38000‐55130 1 120/1.76 oz. 1 Pastry 18 X Grain Frosted Strawberry Pop‐Tarts® Made With Whole 38000‐55122 1.25 120/1.76 oz. 1 Pastry 20 X Grain Frosted Cinnamon

Kellogg's® Pop‐Tarts® Toaster Pastries made with Whole Grain – Two Count

Pop‐Tarts® Made With Whole 38000‐55133 2.25 72/3.53 oz. 2 Pastries 36 X Grain Frosted Strawberry Pop‐Tarts® Made With Whole 38000‐55125 2.5 72/3.53 oz. 2 Pastries 41 X Grain Frosted Cinnamon

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Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich*

Kellogg's® Pop‐Tarts® Toaster Pastries ‐ Two Count Retail

Pop‐Tarts® Low Fat Frosted Brown 38000‐53548 Sugar Cinnamon made with whole 1.25 96/3.5 oz. 1 Pastry 20 X grain Pop‐Tarts® Low Fat Frosted 38000‐53545 1 96/3.5 oz. 1 Pastry 18 X Strawberry made with whole grain Pop‐Tarts® Oatmeal Delights 38000‐73156 1.25 96/3.5 oz. 1 Pastry 20.7 X Frosted Mapley Brown Sugar Pop‐Tarts® Oatmeal Delights 38000‐73153 1.25 96/3.5 oz. 1 Pastry 20 X Frosted Strawberry

Kellogg's® Graham Snacks

Kellogg's® Crunchmania® Bite‐Size 38000‐24518 2 100/1.76 oz. 1 Pkg. 32.4 X Cinnamon Bun Snacks Kellogg's® Crunchmania® Bite‐Size 38000‐24520 2 100/1.76 oz. 1 Pkg. 32.1 X French Toast Snacks Keebler® Gripz® Chocolate Chip 30100‐80741 1 150/0.95oz 1 Pouch 16.2 X Graham Bites Keebler® Gripz® Cinnamon Graham 30100‐45682 1 150/0.9oz 1 Pouch 16.1 X Bites

Keebler® Character Grahams

30100‐40213 Keebler® Elf® Grahams Original 1 150/1 oz. 1 Pkg. 17.7 X 30100‐40239 Keebler® Elf® Grahams Chocolate 1 150/1 oz. 1 Pkg. 16.8 X 30100‐40221 Keebler® Elf® Grahams Cinnamon 1 150/1 oz. 1 Pkg. 17.6 X Keebler® Scooby‐Doo!™ Baked 30100‐50689 1 210/1 oz. 1 Pkg. 16.8 X Cinnamon Graham Sticks Keebler® Bug Bites® Cinnamon 30100‐55644 1 210/1 oz. 1 Pkg. 16.8 X Graham Crackers

Keebler® Grahams

30100‐91822 Keebler® Honey Grahams 1 150/3 ct. 1 Pkg. 16 X 30100‐91819 Keebler® Honey Grahams w/Fiber 1 150/3 ct. 1 Pkg. 16.4 X 30100‐91829 Keebler® Original Grahams 1 150/3 ct. 1 Pkg. 16.1 X 30100‐38406 Keebler® Honey Grahams 0.5 200/2 ct. 1 Pkg. 9.8 X 38000‐30074 Keebler® Original Grahams 0.5 200/2 ct. 1 Pkg. 9.8 X

Kellogg's® Chewy Cereal Bars

Cocoa Krispies® Chewy Cereal Bar 38000‐91612 1 96/1.34 oz. 1 Bar 16 X Chocolate

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Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich* Rice Krispies® Chewy Cereal Bar 38000‐54937 1 96/1.27 oz. 1 Bar 17.3 X Berry Rice Krispies® Chewy Cereal Bar 38000‐48396 1 96/1.27 oz. 1 Bar 17.3 X Apple Cinnamon

Kellogg's® Nutri‐Grain® Cereal Bars

Nutri‐Grain® Cereal Bar Apple 38000‐59779 1 96/1.55 oz. 1 Bar 16 X Cinnamon Nutri‐Grain® Cereal Bar 38000‐90819 1 96/1.55 oz. 1 Bar 16 X Blueberry

38000‐59772 Nutri‐Grain® Cereal Bar Strawberry 1 96/1.55 oz. 1 Bar 16 X

Nutri‐Grain® Cereal Bar Apple 38000‐35645 0.75 48/1.3 oz. 1 Bar 12.7 X Cinnamon 38000‐35745 Nutri‐Grain® Cereal Bar Blueberry 0.75 48/1.3 oz. 1 Bar 12.8 X 38000‐35845 Nutri‐Grain® Cereal Bar Raspberry 0.75 48/1.3 oz. 1 Bar 12.8 X 38000‐35945 Nutri‐Grain® Cereal Bar Strawberry 0.75 48/1.3 oz. 1 Bar 12.8 X 38000‐12065 Nutri‐Grain® Yogurt Bar Strawberry 0.75 48/1.3 oz. 1 Bar 13 X See individual product listings. Includes Apple Cinnamon, Blueberry and 38000‐05872 Nutri‐Grain® Assortment Strawberry.

Kashi® TLC ® Chewy Granola Bars

18627‐37949 Kashi® Honey Almond Flax 0.5 72/1.2 oz 1 Bar 11.9 X 18627‐37947 Kashi® Trail Mix 0.5 72/1.2 oz 1 Bar 11 X 18627‐37945 Kashi® Peanut Butter 0.5 72/1.2 oz 1 Bar 11.5 X

Cheez‐It® Snack Crackers

Cheez‐It® Crackers made with 9g 24100‐10238 whole grain Atomic Cheddar 1 175/0.75oz 1 Pouch 17.6 X School Edition Cheez‐It® Crackers made with 9g 24100‐79263 1 175/0.75oz 1 Pouch 18.2 X Whole Grain

Keebler® Crackers

30100‐20150 Keebler® Animal Crackers 1 1 oz./150 ct. 1 Pouch 18 X

Kellogg's® Rice Krispies Treats® Squares

Kellogg's® Rice Krispies Treats® 38000‐11052 Bars made with whole grain for 1 80/1.41 oz. 1 Bar 18 X schools

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Meets Serving Grams of USDA Oz Eq Size Creditable Case UPC Product Name Pack Size Whole Grain (Servings per Grains Grain‐ Pkg) Per Serving Rich*

Kellogg's® Eggo® Waffles and Pancakes

Eggo® Bites Mini French Toast 38000‐80693 2 72/3.03oz. 1 Pouch 32.4 X Original Eggo® Bites Mini French Toast 38000‐80801 2 72/3.03oz. 1 Pouch 32.6 X Chocolate Chip Eggo® Bites Mini Waffles 38000‐92313 2 72/2.64 oz. 1 Pouch 33.3 X Cinnamon Flavored Eggo® Bites Mini Waffles Maple 38000‐92315 2 72/2.64 oz. 1 Pouch 33.2 X Flavored Eggo® Bites Mini Pancakes Maple 38000‐92562 2 72/3.03 oz. 1 Pouch 32.9 X Flavored Eggo® Bites Mini Pancakes 38000‐92560 2 72/3.03 oz. 1 Pouch 32.8 X Blueberry Flavored

Zesta® Saltines

Zesta® Saltine Mini Crackers made 30100‐10088 0.5 300/0.39 oz. 1 Pkg. 9.6 X with Whole Grain Kashi® Hummus Crisps

Kashi® Caramelized Onion 18627‐94117 0.25 36/1 oz. 1 Pouch 5.5 X Hummus Crisps Kashi® Sundried Tomato Basil & 18627‐94116 0.25 36/1 oz. 1 Pouch 5.6 X Feta Hummus Crisps

Eagle Popped Crisps

0.78 oz./60 30100‐10292 Eagle Popped Crisps Honey BBQ 1 1 Pouch 16.7 X ct Eagle Popped Crisps Original with 0.71 oz./60 30100‐10294 1 1 Pouch 16.4 X Sea Salt ct Eagle Popped Crisps Sour Cream & 0.78 oz./60 30100‐10296 1 1 Pouch 17 X Onion ct

*To identify whole grain‐rich products, schools can use the following two element test: Element 1: The food must meet the oz eq requirements for the grains component defined in SP 30‐2012. Element 2: The food must meet at least one of the following: a. The whole grains per oz eq must be ≥ 8 grams for Groups A‐G. b. The product includes the FDA‐approved whole grain health claim on its packaging. c. Product ingredient declaration lists whole grain first. SP 30‐2012 also requires that ready‐to‐eat (RTE) breakfast cereal list a whole grain as the primary ingredient. However, per SP 10‐2012, when the whole grain content comes from multiple ingredients, documentation may be provided showing that the whole grains are the primary ingredient by weight even though a whole grain is not listed as the first ingredient. Please refer to USDA Policy Memos SP 10‐2012 revised 8/17/13 and SP 30‐2012 issued 4/26/12 for more information on the USDA Whole Grain‐ Rich criteria.

Kellogg Company, 2 Hamblin Ave. E., Battle Creek, MI 49016

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