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Kellogg Company History Highlights 1894 An interruption in an experiment by brothers J.H. Kellogg and W.K. Kellogg at the Battle Creek Sanitarium leaves wheat exposed to the air overnight. Flattened by a roller, the exposed wheat results in the first flaked cereal. 1898 The corn flake is born through several of the Kellogg brothers’ experiments. 1906 Production of Kellogg’s Corn Flakes® begins at W.K. Kellogg’s newly formed Battle Creek Toasted Corn Flakes Company. 1907 “The Sweetheart of the Corn” is introduced. 1914 W.K. Kellogg begins worldwide expansion in Canada. 1916 Kellogg’s® All-Bran® introduced. 1922 Battle Creek Toasted Corn Flakes Company renamed Kellogg Company. Sales begin in Great Britain. 1924 Kellogg plant is built in Sydney, Australia. 1928 Rice Krispies® first appears on the market. 1930 Kellogg becomes the first company to print nutrition messages, recipes and product information on its packages. 1933 Snap! Crackle! Pop!® first appear in advertising for Rice Krispies®. 1942 Kellogg’s Raisin Bran® first available in stores. 1951 Founder W.K. Kellogg dies at age 91. Kellogg plant is built in Querétaro, Mexico. 1952 Kellogg’s Frosted Flakes® along with Tony the Tiger® appear on store shelves for the first time. 1954 Norman Rockwell commissioned to draw illustrations that appear on Corn Flakes® packages. 1963 Froot Loops® are introduced along with its spokescharacter, Toucan Sam®. Operations begin in Takasaki, Japan. 1964 Kellogg’s® Pop-Tarts® toaster pastries are introduced. 1972 Dig ’Em®, the frog character representative of Smacks®, is born. 1981 Kellogg’s® Nutri-Grain® becomes our first line of whole-grain flaked cereal. 1985 With Rice Krispies Treats®, Kellogg turns a popular recipe into a convenience food. 1986 New corporate headquarters opens in Battle Creek. 1994 Kellogg cereal plant opens near Bombay, India. 1997 Kellogg plant opens in Rayong, Thailand. 1999 Kellogg purchases Worthington Foods, maker of Morningstar Farms®, Worthington®, Loma Linda® and Natural Touch® products. 2000 Kellogg acquires Kashi Company, which produces all-natural foods. 2001 Kellogg acquires Keebler Foods Company, the second-leading cookie and cracker manufacturer in the United States. 2002 Global relationship formed between Kellogg and Disney. 2006 In 2006, Kellogg Company celebrated its 100th Anniversary. What began in 1906 with Kellogg’s Corn Flakes® has grown ‘beyond breakfast’ into a diverse food company. Today With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. .

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Kellogg Company 2012 Annual Report
® Kellogg Company 2012 Annual Report ™ Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple JacksCONTENTS Gardenburger Famous Amos Pringles Rice Letter to Shareowners 01 KrispiesOur Strategy Kashi Cheez-It03 Club Frosted Mini Wheats Pringles 04 Our People 06 Mother’sOur Innovations Krave Keebler11 Corn Pops Pop Tarts Financial Highlights 12 Our Brands 14 SpecialLeadership K Town House15 Eggo Carr’s Frosted Flakes Financials/Form 10-K All-BranBrands and Trademarks Fudge Stripes01 Crunchy Nut Chips Deluxe Selected Financial Data 14 FiberManagement’s Plus Discussion Be & Analysis Natural 15 Mini Max Zucaritas Froot Financial Statements 30 Notes to Financial Statements 35 LoopsShareowner Tresor Information MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus2 Be NaturalKellogg Company 2012 Annual Mini Report MaxMOVING FORWARD.
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Kellogg Company Annual Report 1 9
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Teaching Case ______Journal of Applied Case Research Sponsored by the Southwest Case Research Association
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World Nutrition Volume 5, Number 3, March 2014
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