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Kellogg Company Annual Report 2009

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Kellogg Company Annual Report 2009 Kellogg Company 2009 annual report The strength of ® Kellogg Company one Kellogg Square Battle Creek, Michigan 49017 phone: 269.961.2000 For more information on our business, please visit www.kelloggcompany.com. Sandy Alexander Inc., an ISO 14001:2004 certified printer with Forest Stewardship Council (FSC) Chain of Custody, printed this report with the use of renewable wind power resulting in nearly zero volatile organic compound (VOC) emissions and on recycled paper that contains 10% post-consumer (PCW) fiber for the text and cover and 30% post-consumer (PCW) for the financials. Table of ConTenTs ™ the 4 Financial Highlights 6 Letter to Shareowners strength of 11 Leadership Financials/Form 10-K Brands and Trademarks 1 Selected Financial Data 12 Management’s Discussion & Analysis 13 ™ Financial Statements 27 Notes to Financial Statements 31 Shareowner Information Sustainableand DePendable ™ PerfoRmAnCe™ FoR moRe thAn A CentuRy, Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and vegetarian foods. We market more than 1,500 products in over 180 countries, and our brands include such trusted names as Kellogg’s, Keebler, Special K, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Mother’s, Morningstar Farms, Murray Sugar Free, Townhouse, All-Bran, Frosted Mini-Wheats, Club, Kashi, Bear Naked, Just Right, Guardian, Optivita, Chocos, Trésor, Frosties, Sucrilhos, Vector, Muslix and Zucaritas. Kellogg products are manufactured in 18 countries around the world. We enter 2010 with a rich history of success and a steadfast commitment to continue delivering sustainable and dependable growth in the future. Kellogg Company | 2009 Annual Report ® ™ The strength of Our peOple Our business mOdel Committed to excellence, passionate Resilient and proven, relevant in all about achieving our goals, eagerly economies, drives long-term health embracing new challenges of the company Our brands Recognized and loved around the world, in strong categories, responsive to advertising and brand building ™ People. Passion. Pride.TM ® Our strategy Focused and consistent, delivers sustainable and ™ dependable performance ® ® ® ® ® ™ ™ page 2 | 2009 Annual Report Kellogg Company | page 3 ™ the strength of kelloggcompanyfinancialhighlights 2009 kelloggcompanyfinancialhighlights In 2009, we delivered strong, high-quality results while continuing to build an even stronger Kellogg Company for the future. NET SALES (millions $) OPERATING PROFIT (millions $) EPS ($) (diluted) $2,001 12,822 $12,575 $3.16 1,953 (dollars in millions, except per share data) 2009 2008(a) 2007 2006 2005 2004(a) 5-YR CAGR(b) 11,776 1,868 2.99 2.76 10,907 1,750 1,766 10,177 Net sales $12,575 $ 12,822 $ 11,776 $ 10,907 $ 10,177 $ 9,614 6% 9,614 1,681 2.51 2.36 Gross profit as a % of net sales 42.9% 41.9 % 44.0 % 44.2% 44.9 % 44.9% 2.14 Operating profit $ 2,001 $ 1,953 $ 1,868 $ 1,766 $ 1,750 $ 1,681 4% Net income attributable to Kellogg Company $ 1,212 $ 1,148 $ 1,103 $ 1,004 $ 980 $ 891 6% 5-year CAGR(a) 6% 5-year CAGR(a) 4% 5-year CAGR(a) 8% Basic per share amount $ 3.17 $ 3.01 $ 2.79 $ 2.53 $ 2.38 $ 2.16 8% ’04 ’05 ’06 ’07 ’08 ’09 ’04 ’05 ’06 ’07 ’08 ’09 ’04 ’05 ’06 ’07 ’08 ’09 Diluted per share amount $ 3.16 $ 2.99 $ 2.76 $ 2.51 $ 2.36 $ 2.14 8% Net sales were strong again in 2009, despite Once again, we increased operating profit dollars 2009 EPS increased 6% over 2008, the 8th the weak economy’s pressure on consumers. while continuing to invest in our business and consecutive year of growth. Cash flow (net cash provided by operating cost-savings programs. activities, reduced by capital expenditures)(c) $ 1,266 $ 806 $ 1,031 $ 957 $ 769 $ 950 6% Dividends paid per share $ 1.43 $ 1.30 $ 1.20 $ 1.14 $ 1.06 $ 1.01 7% RETURN ON CASH FLOW(b) (millions $) CASH FLOW(b) (millions $) INVESTED CAPITAL(c) (%) DIVIDENDS ($ per share) Discretionary Year-end Retirement lonG-Term AnnuAl GRowth Targets: 2009 DelIvery Plan Contribution – After tax $1,266 $1,266 Cash Flow 19.8% $1.43 target 2009 5-YR CAGR(b) 1,106 1,031 1,031 17.8 Internal Net Sales(d) Low Single-Digit (1 to 3%) 950 979 957 950 957 1.30 3% 5% 806 16.6 Internal Operating Profit(d) Mid Single-Digit (4 to 6%) CASH FLOW (million $) 769 1.20 10% 5% 15.1 15.4 1.14 Currency-neutral Earnings Per Share(e) High Single-Digit (7 to 9%) 13% 10% 769 806 1300 14.3 1.06 1.01 2009 InTeRnAl neT saleS (d) % growth (a) (a) 5-year CAGR 6% 5-year CAGR 6% 5-year CAGR 7% North america 3% 650 Retail Cereal ’04 ’05 ’06 ’07 ’08 ’09 ’04 ’05 ’06 ’07 ’08 ’09 ’04 ’05 ’06 ’07 ’08 ’09 ’04 ’05 ’06 ’07 ’08 ’09 4% Retail Snacks 3% 2009 NET SALES We have consistently delivered strong cash flow, We have consistently delivered strong cash flow, Our operating principles of Sustainable Growth Dividends per share have increased 42% Frozen & Specialty (1)% and 2009’s $1.3 billion level is a record for and 2009’s $1.3 billion level is a record for and Manage for Cash combine to deliver over the past 5 years. $12.6 billion Kellogg Company. Kellogg Company. In 2005 and 2008, the Company continuous improvement in ROIC. internatiOnal 3% 0 made voluntary pension contributions after-tax North America of $210 million and $300 million, respectively. Europe 2% Frozen & Specialty North America Latin America 7% Channels Retail Cereal Total shareowner return on Kellogg shares for Advertising investment of nearly $1.1 billion Cost saving and efficiency programs in 2009 Asia Pacific 5% fiscal 2009 was 22%, ahead of the S&P Packaged in 2009 continued our consistent and strong provided substantial progress toward our goal 2009 NET SALES Foods & Meats Index total return of 16%. Five- investment into building our brands. At approxi- of $1 billion in annual cost savings by the end KELLOGG cOMPANY 3% CASH FLOW(b) (millions $) North America year cumu lative annual return of Kellogg shares mately 9% of net sales, this investment is signif- of 2011. We now expect to exceed $1 billion in North America Discretionary Year-end Retirement Retail Snacks Plan Contribution – After tax (35%) significantly outperforms both the Packaged icantly above that of our peers in the packaged savings over this three-year period. (a) FiscalFroz yearen & includes Specialt a 53rdy week. Cash Flow $1,266 North America Foods & Meats Index (13%) and the S&P 500 foods industry. (b) CAGR = compounded annual growth rate. 1,106 (c) See footnote (b) on page 4. Retail Cereal International 1,031 Index (2%). (d) Cereal 950 979 957 (d) Excludes the impact of foreign currency translation and if applica- ™ International ble, acquisitions, dispositions and shipping day differences. 806 Note: Fiscal years 2004 and 2008 include a 53rd week. Snacks 769 (e) Excludes the impact of translational foreign exchange. (a) CAGR = compounded annual growth rate. $12.6 (b) Cash flow is defined as net cash provided by operating activities less capital expenditures. The Company uses this non-GAAP financial measure to focus management and investors on the North America billion amount of cash available for debt repayment, dividend distributions, acquisition opportunities and share repurchase. Refer to Management’s Discussion and Analysis within the Form 10-K Retail Snacks included herein for reconciliation to the most comparable GAAP measure. (c) Return on Invested Capital = (Operating profit + Amortization expense – Income taxes) divided by the average of the beginning and ending balances of (Total equity + Current maturities of long-term debt + Notes payable + Long-term debt + Deferred income taxes + Accumulated amortization). International 5-year CAGR 6% Cereal (d) Assumes all dividends reinvested. International ’04 ’05 ’06 ’07 ’08 ’09 Snacks We have consistently delivered strong cash flow, ® ® 1534 and 2009’s $1.3 billion level is a record for ® ™ ® ® ® ® 3080 19% Kellogg Company. ® ® ® ™ 6% page 4 | 2009 Annual Report Kellogg Company | page 5 2009 46% NET SALES 2009 4012 3328 29% 622 ™ the strength of In 2009, we delivered strong, high-quality results while continuing to build an even stronger Kellogg Company for the future. Our well-known and trusted brands are the strength of The cereal category continues to be on trend with demo- Kellogg. As a focused, branded food company, we pro- graphic shifts around the world. Our strong portfolio of vide a balanced portfolio of brands that reaches consum- adult cereals is well positioned, meeting the needs of ers around the world. The key to our success is in the way aging baby boomers seeking foods that aid them with Dear Shareowners, we strengthen our brands to keep them relevant, resonant weight management and digestive health. Thanks to the hard work and passion of We generated record cash flow of nearly and powerful with consumers. Consumers demand vari- Our goal is to be consumers’ top choice within these our 31,000 Kellogg employees around the $1.3 billion. We fulfilled our com mit ment of ety and convenience, and, now more than ever, value. categories and also the leader in category growth. To world, the strength of Kellogg was demon- returning cash to shareowners by increas- Consumers are trading into our core categories—such as accomplish this, we must develop new products to satisfy strated again in 2009 with another year of ing our dividend by 10 percent and return- cereal—in markets like the United States and the United the consumer.
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