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Home , Cardiff Castle, Cardiff Design Festival, Cardiff Film Festival, Tafwyl

Annual Report 2017/18 Chairman’s Chief Executive’s Foreword Report

It has been my pleasure to be the Chairman of Menter Caerdydd for another year and what a year It’s a real pleasure being able to share some of Menter Caerdydd’s highlights with you this year 2018 has been. for the first time as Chief Executive, and to raise a glass and say “Penblwydd Hapus/Happy 20th Birthday Menter Caerdydd!” Building on the success of last year Menter Caerdydd has gone from strength to strength by continuing to promote and develop the use of the in the capital city through a whole What a year it’s been! attracted the largest audience yet with a feast of content with something range of activities. for everyone at Castle during that spectacular weekend. The National also rolled into town in August and set up shop in for 8 days. It was a real success and offered a Two highlights for Menter Caerdydd during the year have been the successful office move to Yr Hen unique platform to showcase the Welsh language and its culture. Capturing this increased interest Lyfrgell as well as delivering this year’s Tafwyl. The event was a resounding success with more than and attention is critical to ensure a legacy for the 2018 Eisteddfod. 40,000 people enjoying the week-long events across the city. I’m so proud of the menu of activities and events that the committed staff of Menter Caerdydd Thank you to the members of the Management Board for giving their time so generously as we co-ordinate, support and provide in partnership with tutors, casual staff, volunteers, partners and discuss the work and direction of Menter Caerdydd. supporters, enriching the lives of the citizens of Cardiff throughout the year.

Finally I would like to thank and congratulate the staff of Menter Caerdydd under the leadership of our Flicking through the report you’ll get a taste of what Menter Caerdydd offers with its varied programme new Chief Executive, Manon Rees-O’Brien on their efforts and achievements over the past twelve of clubs and sessions delivered across the city for children, young people, families and adults. There months. will be an opportunity to relive Tafwyl, better understand the opportunity our Business Officer can offer small and medium businesses in Cardiff as well as giving us a platform to thank our committed If it wasn’t for their commitment and continued hard work Menter Caerdydd simply would not exist. and generous supporters, funders, sponsors, staff, volunteers and partners for another successful Eryl Jones year. Chairman, Menter Caerdydd We will build on our firm platform and develop a new Corporate Plan as we look ahead to 2019 and beyond. Menter Caerdydd will continue to play a central role in promoting and offering opportunities to expand the use of the Welsh language in our communities across the city whilst supporting the main priorities of the ’s strategy of reaching a million Welsh speakers by 2050 and ’s 5 Year Welsh Language Strategy ‘Bilingual Cardiff’.

Manon Rees-O’Brien Chief Executive, Menter Caerdydd

Menter Caerdydd has a fantastic range of Do you think activities that promote the Welsh language. Menter Caerdydd’s Menter has gone from strength to strength. services have Congratulations! had a positive effect on the Please continue with the great work Menter Welsh language in Caerdydd -all the citizens of Cardiff benefit Cardiff? greatly from the range of experiences you have offered - thank you very much! Diolch! Yes No Just to say that Tafwyl is a really good development within Cardiff. Feel if it was here when I was growing up I would have started to learn the language a lot sooner.

2 3 Tafwyl

Over 40,000 people attended Tafwyl festival over the 9 days in 2018, compared to 38,000 people 48 live bands in 2017. Over 21,000 people came to enjoy the main festival in on the Saturday 33 fringe events and 16,500 on the Sunday. An additional 2,500 people came to one of the 33 Fringe events 80 volunteers bringing the attendance this year to over 40,000 for the first time. 58 partners Tafwyl successfully attracted £37,100 in private sponsorship this year an increase of 28% on 23 sponsors last years’ funding which is extraordinary in this economically challenging time. Nine of the 10,000+ pints sold! sponsors were new partners for 2018 and among them local, national and International brand names: Virgin Money, Wriggle, Brains, Thatchers, Orchard Media, For Cardiff, University of Trinity Saint David, and Effectus HR.

Another new exciting partnership for 2018 was a three-year media partnership with Cardiff based Orchard Media. Orchard collaborated to film the festival, create videos of the bands, create a live video from the main stage to broadcast on a large screen, and get drone footage of the festival. We are already discussing new and exciting ways to develop this partnership for Tafwyl 2019.

A major effort was put into marketing this year’s festival – in Wales and beyond the border, thanks to the support of ‘For Cardiff’ and discussions with Visit Wales. Marketing efforts for Tafwyl 2018 included: A Google Ads campaign, advertisements on Wales Online, advertisements on Bristol/Somerset/Birmingham Live, a Facebook and Twitter campaign with , a digital Billboard on Queen Street, vinyls at bus and train stations, and big advertising posters around the city.

“The festival is in our home city and is a great showcase for supporting Welsh culture and the language”

Shopping 28% “ I love Tafwyl! As a Welsh learner I feel more confident using Economic Estimated my Welsh and even my non Welsh speaking husband gave Impact for Cardiff of total Travel 21% Tafwyl 2018 visitor spend it a go and I was proud of him! We love Welsh music and to Accommodation 8% have all of the best bands in one place and all for free is so £2,435,873 £871,953 special.” Food & Drink 43%

4 5 Leisure Activities for Children

Creating informal and fun opportunities for children and young people to socialise, enjoy and learn new skills outside the classroom and school walls is central to Menter Caerdydd’s work. Working in partnership with Cardiff Council and the Urdd Sports department we offer a diverse and comprehensive programme of clubs across the city during the year, from Swimming, Dance and Drama to Gymnastics and Ukulele.

With the need for Welsh-medium education growing fast in the city, we must identify and develop new working relationships to continue to grow and meet the increasing demand for high-quality Welsh- Open Access language social activities.

Play Services 30 clubs for children between 2 and 12 years old During 2017-18 Menter Caerdydd received a grant from Cardiff Council to support the 1, 237 children enrolled on the courses last year provision of a Welsh-medium open-play service for children aged between 4-11 years (in full time 150 activities specifically for babies, education) in locations across the city. This play opportunity called ‘Bwrlwm’ is available free of young children and their parents. charge to the children attending. • Llanedeyrn Free Welsh language story time • Gabalfa sessions in 7 Cardiff Libraries. • Trowbridge • Pentrebane • Caerau During 2017-2018 we employed 40 casual • Heath staff to work on our play provision and volunteering opportunities were offered • Splott (New) to 8 young people aged 16-18 year old. Youth Services As well as providing employment and 3822 children attended at least one of the In addition to offering paid employment, volunteering opportunities, we have been Bwrlwm sessions last year, with the weekly volunteering and training to young people, able to upskill and offer free training average of 765 children attending one of the Menter Caerdydd in partnership with Cardiff courses to all. sites. The service runs for a minimum of 7 weeks Council and the Urdd have also offered each year. opportunities for young people from 12 years “Being able to offer a free of charge and upwards to engage with a programme of The open play sessions are run through the Bwrlwm play service at Ysgol Glan Morfa is leisure, arts and cultural activities from music medium of Welsh, giving a high percentage of something that is very special to the school and sports to band workshops, cookery and the children a rare opportunity to use the Welsh and the community of Splott. Most of the health and beauty. language outside the classroom during school school’s pupils come from non Welsh holidays. Bwrlwm offers a safe and happy speaking homes and so this particular Our partnership with space to play as well as offering opportunities service enables our pupils to play, socialise continues to thrive as we aim to work with to learn a skill and make new friends. The and enjoy through the Welsh language. I more departments in the future to offer a wider majority of children attending are experiencing would like to thank Menter Caerdydd for range of opportunities for young people. Welsh language open play activities for the first offering a special service which gives the time. The sessions provide a great opportunity children invaluable experiences” One exciting new project during 2018 was a for the primary aged children to increase their collaboration between ourselves, the National confidence to use the Welsh language, informally Mr Meilir Tomos, Headmaster, Ysgol Eisteddfod and the . while they are playing and socialising with their Glan Morfa, Splott ‘Radio Platfform’ was designed for young peers during school holidays. people aged 14 - 24 years and offered training and guidance to create and broadcast Welsh language radio programmes.

6 7 Holiday Care Schemes Adult Courses During 2017-2018 we have held 16 adult leisure Our Holiday Day Care provision continues to be the courses including Cynganeddu poetry, the first contact we make with a lot of new families and we Ukulele Orchestra and various fitness classes. are very proud of the service we offer. It has continued For the first time this year we have ventured into to develop over the years and is recognised as an the field of wellbeing and contemplation and excellent and valuable Welsh-medium holiday day care organised adult meditation and mindfulness service. We are very satisfied with the recent CIW (Care sessions. The response has been fantastic Inspectorate for Wales) report which clearly shows that so we would like to expand on these types of we are providing a good and safe service. courses next year.

We are the only provider of a Welsh-medium full day 94% of parents/guardians use our Menter Caerdydd continues to support 3 care holiday service in Cardiff, and we have provided this Care Schemes because they are held sessions for learners to practise their Welsh successful service in partnership with the Council for 15 in Welsh on a weekly basis and the numbers grow each years. This year, we have had, on average, 400 children term. We are aware that the linguistic ability of a week attend either Ysgol Treganna in Canton or Ysgol 54% of the children come from non the adults who enrol on our courses is varied Melin Gruffudd in Whitchurch during the 10 weeks of the Welsh speaking homes and we therefore need to make greater efforts service. More than 2000 children attended the scheme “It’s an excellent service which is valued to attract learners, adults who can speak Welsh over the summer holidays. by both Welsh speaking and non Welsh but don’t have the confidence to do so, as well speaking families.” as fluent Welsh speakers to give our menu of The service runs between 8.30am-5.30pm Monday to Welsh-medium courses a go. Friday, during all school holidays bar Christmas. We “If it wasn’t for the Gofal services that employ 35 casual staff to deliver the schemes and we are provided by Menter Caerdydd my offer fully funded training for all. children wouldn’t have any access to Membership of the the Welsh language during the holidays - Diolch!” Ukulele Orchestra has reached 42 Holiday Leisure Activities members and their live

The aim of the Holiday Activities service is to provide an performance on the extensive and varied timetable of activities through the National Eisteddfod medium of Welsh for children and young people to enjoy beyond the school gates. Our aim is to ensure that the Main stage is a new children and young people see the Welsh language as a means of communucation with their peers and get to use highlight! and hear it on a daily basis.

With an increasing emphasis on Welsh-medium education in the city, the social provision in after-school activities Welsh for Business must grow and match that increase to ensure the continuity needed to sustain the educational benefits. In 2017-2018 we were able to recruit a new project officer (in partnership with Menter Bro “Only came across Menter Caerdydd This year, a total of 36 activities were coordinated during Morgannwg) thanks to new funding by Welsh this year when my daughter attended the school holidays, for ages 3-12, with a total of 485 Government to work specifically with small and the ukulele workshop during half term. attendees. We employed 46 member of staff to run the medium sized businesses in Cardiff and The Since then, my daughter has attended workshops, with 49 volunteers aged 14-25 assisting. Vale. The aim of the project is to develop new three of your clubs, and loves it! We partnerships and offer practical advice on how Over the past year, Menter Caerdydd has continued to went to Tafwyl for the first time this to introduce or use more Welsh in business. The work effectively with the Urdd Sports department; Cardiff year to watch her play with the ukulele highlights during the first year was working with Council/GLL leisure centres; Swim Wales; Cardiff and Vale club, and had an amazing time! We will various businesses in the Bay in the lead up to College; Cricket; Cardiff Blues; Welsh Netball; definitely be back next year!” (Ukulele the National Eisteddfod. RSPB; Cardiff Metropolitan University and Yr Hen Lyfrgell, Workshop, and later Ukulele Club in order to hold various workshops during this year’s school at Splott). If you are aware of any local businesses that holidays. would benefit from working with our Welsh for Business Officer, do not hesitate to contact us.

8 9 Financial Summary Year End 5th April 2018

Unrestricted Restricted Total Total Funds Funds Funds 2017

Income

Grants, donations and sponsorships 152,956 340,499 493,455 459,753

Charitable activities 205,285 - 205,285 199,288

______

358,241 340,499 698,740 659,041

Less: Expenditure on salaries, overheads and project administration (375,066) (330,583) (705,649) (630,321)

Net Income / (Expenditure) (16,825) 9,916 (6,909) 28,720

Funds brought forward (6 April 2017) 159,089 159,089 130,369

Funds carried forward (5 April 2018) 142,264 9,916 152,180 159,089

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