PRIMARY SCOTCH

AN INTRODUCTION TO THE QUALITY, PROVENANCE AND HERITAGE OF SCOTCH WHISKY

Chivas Brothers’ Primary Scotch portfolio is made up of four brands: Passport, Clan Campbell, 100 Pipers and Something Special - each crafted to appeal to four different lifestyle demographics across four continents.

The portfolio offers an introduction to the quality, provenance and heritage of Scotch whisky at an affordable price point, fi tting perfectly with emerging markets.

PASSPORT CLAN CAMPBELL

Passport is a blended Scotch whisky made with the fi nest malt Clan Campbell is a blended Scotch whisky associated with one of and grain whiskies. Created in 1965, Passport is inspired by the the oldest and largest Scottish clan, the Campbell Clan, which is cultural revolution and adventurous essence of the 1960s and has renowned for its bravery and bold personality and dates back to the set out to challenge the codes and conventions of Scotch whisky 13th century. with its iconic square green bottle and free-spirited personality. Today, Clan Campbell brings the spirit of brotherhood to life to appeal to young adults in France by championing the values of COMMERCIAL PERFORMANCE heritage, authenticity, strength, masculinity and bravery.

• Passport is the No.1 Standard Scotch in Central and South America. COMMERCIAL PERFORMANCE • Clan Campbell is the No.3 Scotch whisky in France, which is the INNOVATION AND KEY CAMPAIGNS world’s largest Scotch whisky market.

Passport Limited Edition • In 2017, Passport revealed its Adventure Edition, a limited edition bottle design INNOVATIONS AND KEY CAMPAIGNS emblazoned with colourful and dynamic ‘passport’ stamps. It was created to capture the adventurous spirit, vibrant personality and global ambition of 2017– Launch of a new product in the range: Clan Campbell Dark – blended Passport Scotch whisky and its drinkers. Scotch whisky selectively fi nished in Caribbean rum barrels. 2016 – ‘Ici commence le Clan’, brings to life a rough and realistic vision of the Digital Advertising Clan Campbell workers during their everyday work for our consumers, facing • In 2016, Passport released its fi rst ever digital advertising campaign where it us with pride. turned an ordinary house party into one that was neon-bright in a video that expresses the brand’s colourful, vibrant and free-spirited personality. • In 2015, Passport launched ‘Your Passport to a new world’, a TV and out of RECENT AWARDS home advertising campaign that engages millennial consumers in emerging • Clan Campbell – Silver - Scotch Blends No Age Statement – International markets by transporting a group of Passport drinkers to increasingly Spirits Competition 2017. aspirational scenarios, including bars and a nightclub (in Mexico and Angola).

RECENT AWARDS • Passport – Silver – Scotch Blends No Age Statement – International Spirits SOMETHING SPECIAL Competition 2017.

Something Special was born in the early 1900s and is a distinctive premium blended Scotch whisky that has always distinguished 100 PIPERS itself from the other whiskies with its iconic diamond shaped bottle.

The fi nest Speyside malt whiskies are blended together with the 100 Pipers is a blended Scotch whisky made with a selection of best grain whiskies to create the unmistakable smoky sweetness the best malts from the renowned Speyside region and matured of Something Special. The brand is the “smokiest” blended Scotch predominantly in fi rst-fi ll American oak casks to bring a smoothness whisky from Chivas Brothers’ standard portfolio. to the fi nal blend.

The brand owes its name and Celtic imagery to the Scottish tradition COMMERCIAL PERFORMANCE of bagpipers leading soldiers into battle and is inspired by the ballad • Something Special is the No.1 Scotch whisky in the Dominican Republic, the of “The Hundred Pipers”. No.2 premium Scotch whisky in Colombia and the No. 3 premium Scotch whisky in South America. COMMERCIAL PERFORMANCE • 100 Pipers is the No.1 Standard Scotch brand in Asia. RECENT AWARDS RECENT AWARDS • Something Special – Silver – Scotch Blends No Age Statement – International Spirits Competition 2017. • 100 Pipers – Silver – Scotch Blends No Age Statement – International Spirits Competition 2017.

All data: Pernod Ricard 2016/2017 Full Year Financial Results & IWSR 2016