May/June 2018 AS SEEN IN
SOPHIA LOREN STEALS THE SHOW
A VERY SPECIAL AMERICAN IDOL HIGHLIGHTS REUNION WITH FROM NATIONAL RANDY JACKSON! EYEWEAR DAY! WHY SHAQ STANDS ABOVE THE REST
ZYLOWARE EYEWEAR • 914.708.1200 WWW.ZYLOWARE.COM #WEAREZYLOWARE As Seen In – May/June 02 SHAQ WEARS STYLE QD 126Z ON CELEBRITY FAMILY FEUD!
Shaquille O’Neal and his crew from Inside the NBA competed on the game show Celebrity Family Feud this past Sunday on ABC. Shaq’s team came out on top, donating the $25,000 in winnings to the Mustard Seed School – an independent school in Hoboken, NJ that Shaq has a close affiliation to.
QD 126Z Colors: Black (021) • Grey (100) • Brown (183) Grey (100) 1-800-765-3700 Sizes: 56-16-145 Sport-inspired design with pop of color on temple SEE THE COMPLETE SHAQUILLE O’NEAL EYEWEAR • Spring hinges Brown (183) COLLECTION AT www.zyloware.com • Accommodates progressives #WeAreZyloware As Seen In – May/June 02 As Seen In – May/June 2018 03
AS SEEN IN
AS SEEN IN: VCPN MAGAZINE MAY 2018
QD 133Z 55-15-150 Black/White (172) • Brown (183) Navy (300) Designed for the game of life, Shaquille O’Neal 133Z delivers an on-trend frame that will take you to the playoffs. This lightweight zyl was created for comfort and durability while capturing the latest in athleisure-inspired trends. Available in two colors - Black White (174) has a matte black finish over white and opaque zyl. Navy (300) has a matte navy finish on top of red and blue crystal zyl. The QD 133Z features integrated spring hinges that allow for easy adjustments and durability. Accommodates progressives. As Seen In – May/June 2018 04
NATIONAL EYEWEAR DAJUNEY 6
#NATIONALEYEWEARDAY HELPING PEOPLE SEE A BEAUTIFUL DAY, EVERYDAY!
This year’s 3rd annual National Eyewear Day (created by Zyloware) fell on the same year that marks 95 years since Zyloware founder, Joseph Shyer, began the company in 1923. To celebrate this milestone, Zyloware teamed up with Optical Academy to make an impact in the Port Chester, NY community by providing FREE EYE EXAMS AND EYEWEAR TO THOSE IN NEED.
Zyloware, America’s longest running family-owned eyewear source, and Optical Academy, a revolutionary provider for eye exams and optical solutions, ensured those within the community access to necessary vision resources. The partnership represents how two industry leaders are coming together to help all see a beautiful day, every day!
During the three-hour community event Zyloware and Optical Academy were able to provide free vision services that included an eye exam, vision screening and quality eyewear with each patients’ prescription to over 60 registered people of the community. Patient ages ranged from children to seniors, all of whom would not have had access to these services before attending this National Eyewear Day event. As Seen In – May/June 2018 04 As Seen In – May/June 2018 05
#NATIONALEYEWEARDAY As Seen In – May/June 2018 06
STEALSSophia THE Loren SHOW Iconic film star Sophia Loren is 83 years old, and she’s never looked better.
The Italian actress turned heads as she walked the red carpet at the Dolce & Gabbana Alta Moda show last month. Loren was the epitome of glamour at the runway show, arriving in a floral and lace Dolce & Gabbana dress with a fur stole drape across her shoulders.
She wore her brunette hair in bouncy curls, while her glittering jewels — drop precious gem earrings with a matching necklace — completed the look.
Arriving at the Mexico City-based show with Mexican business magnate Carlos Slim, the Hollywood veteran appeared to somewhat of a guest of honor: According to Vogue, she was met with a round of applause from Mexican first lady Angélica Rivera and her three daughters, Sofía, Regina, and Fernanda.
For her whirl on the red carpet, she was flanked by D&G’s creative directors, Domenico Dolce and Stefano Gabbana.
GET SOPHIA’S LOOK:
SL BR 75 Gold (057) • Cognac (168) This full rim metal frame has a feminine metal endpiece with crystal stone decor. The round oval shape delicately frames the wearer’s face. Comfort fit features include spring hinges, snap-in nosepads and the ability to accommodate progressives. As Seen In – May/June 2018 06 As Seen In – May/June 2018 07 TRADE SHOWS BY ZYLOWARE
From left to right: Caitlin Crockett, Jim Galinsky, Mary Lanning, Ben Nemeth Jim Galinsky and Mary Lanning pose with a Shaq cut-out and Jennifer Derryberry
SL BR 75 Gold (057) • Cognac (168) This full rim metal frame has a feminine metal endpiece with crystal stone decor. The round oval shape delicately frames the wearer’s face. Comfort fit features include spring hinges, snap-in nosepads and the ability to Another great show put on by Mary Lanning and accommodate progressives. Caitlin Crockett! As Seen In – May/June 2018 08 SHAQ: ABOVE THE REST SHAQ DOES ONE THING THAT SETS HIM APART FROM OTHER ATHLETE ENDORSERS
About halfway through the episode, Shaq’s TNT co-anchor, fellow NBA alum Charles Barkley, is asked if there is anything he can learn about business from Shaq. “Of course,” says Barkley. “He’s got a lot more money than me. And I’ll tell you this one thing about him: He says, ‘I get all my companies together that I work for once a year,’ and he says, ‘How can I do better for the company?’ That’s pretty smart on his part.”
If you watch sports on television, there is almost no avoiding Shaquille O’Neal. He’s an NBA talking head on TNT, but separately, he also pops up in advertisements for Carnival Cruise Line, Gold Bond, Icy Hot, Krispy Kreme, National General Insurance, and Ring home security, among others. He now makes more money each year in endorsements than he earned each year playing in the NBA. Shaq has been a long time endorser with Gold Bond
Despite how ubiquitous his face has become on television, there’s Indeed, it’s an extremely smart way to add value to the companies he still more to learn about Shaq as a businessman that you likely did works with, beyond simply appearing in ads to hawk their products. not know. Shaq’s extensive success as an endorser is the subject of And it is unique among athletes. Tuesday’s episode of HBO’s “Real Sports with Bryant Gumbel.” The episode, appropriately, is titled “Shaq, Inc.” and how he can be a Shaq started doing this in 2012. Once a year, he brings together better asset. executives and sales reps from all the companies that he reps, all in one room in Atlanta, and he asks them what more he can do for them, and how he can be a better asset.
That’s a celebrity going above and beyond to earn his endorsement paycheck.
There are two other notable business nuggets in the HBO episode. Shaq says that his angle in endorsements has always been to appeal to the middle class—that is, he’s not representing fancy things for rich people. That’s because of what his mother, Lucille O’Neal, has told him ever since he made it big in the NBA: “There’s more middle class than there is spoiled rich brats like you, Shaq.”
Shaq on set with Bryant Gumbel As Seen In – May/June 2018 08 As Seen In – May/June 2018 09
He recently bought a new house, and when he called a traditional security company looking for security cameras, they quoted him at $40,000. He wasn’t willing to pay that, so he bought a Ring doorbell camera for $300 and loved it. Then he sought out Ring’s CEO. “I said, listen. I love your product. If you need me to help you get it out there, let’s talk business.”
That’s how Ring ended up with Shaquille O’Neal in its advertisements. And arguably, it helped propel Ring to mainstream awareness. “If I’m going to sell it to the people, I’ve gotta be honest with the people,” Shaq says. “If I don’t like something, I think they’ll be able to see it.”
Shaq also bought an equity stake in Ring, and got a big return on his investment when it sold to Amazon. “I would have liked to have gotten Shaq proudly endorses The General auto insurance, as it was the car a bigger hit,” he says, “but I got a big hit.” insurance company he was insured by when he first started driving Original article by Daniel Roberts for Yahoo Finance He also insists that if he doesn’t like a product, he won’t endorse it. To be sure, that’s a claim every athlete or celebrity endorser likes to make, and Real Sports interviewer Bernie Goldberg is dubious, and presses him on it in the episode.
Shaq counters with the story of how he became an ambassador and investor in the startup Ring, which Amazon just acquired for $1 billion.
Other ventures: Shaq partnered with Optical leader Zyloware Eyewear in 2016 to create an athleisure-inspired collection of men’s eyewear including styles with Extended Fit, or ‘Shaq-sized’ sizing
Shaq recently partnered with Ring acquired by Amazon for $1 billion As Seen In – May/June 2018 10
David Robinson reached out on Facebook to show Tahira Raja wears her new pair of Via Spiga sunglasses on Instagram us his new favorite pair of Randy Jackson eyewear HAPPY
Angelica loved the spray bottle and cleaning cloth giveaway Caterina Valentino wearing a customized pair of Leon Max eyewear from VEE so much, we sent her more!
customers As Seen In – May/June 2018 10 As Seen In – May/June 2018 11
AMERICAN IDOL ALL-STAR REUNION PERFORMANCE
‘Where Are They Now?’ American Idol winner Ruban Studdard
American Idol‘s judges and the sets might have changed over the years, but after 16 seasons, its dedication to showcasing the craft of a wide range of unique contestants has remained the same. Following the crowning of Maddie Poppe as the show’s newest champion, Jimmy Kimmel celebrated with a nostalgic All-Star reunion on his ABC talk show.
“We’ve met so many memorable singers and personalities since American Idol premiered back in 2002, and I was wondering where some of our favorite contestants are now,” Kimmel told his studio audience before introducing the adorable clip, which begins with season 3 personality William Hung duetting with Fan favorite William Hung begins the song with a duet season 6’s Sanjaya Malakar in a recording studio. More Idol alums — some better than others (Taylor Hicks, Ruben Studdard) — join the chorus and sign to the tune of “We Are The World,” while the clip then transitions to scenes of the show’s graduates beginning to answer what they’ve been up to since appearing on the show.
The clip closes as it cuts away from the recording booth as former judge Randy Jackson watches from the control room. “Wow, guys, that was incredible. You guys sounded phenomenal,” he says. But a tech reminds him that his headphones, in fact, weren’t plugged in. Randy Jackson gives his expertise in the recording studio
Past American Idol contestants join together to sing during a skit on Jimmy Kimmel’s talk show As Seen In – May/June 12 WHAT’S NEW SHAQ? From throwing out the first pitch at the Florida Marlin’s game to stopping by the Ellen DeGeneres show and shooting hoops while wearing tiny hands, Shaq is always out and about! Check out some bite-sized snapshots of Shaq doing things!
Shaq threw out the first pitch at the Mariner’s game then proceeded to carry around Judge Judy on the field
Shaq visits Ellen and is challenged to complete tasks with... tiny hands
Shaquille O’Neal speaks in Newark on new $79m apartment tower
Shaq visits the Texas Children’s Cancer Center in Houston
Shaq appears on Celebrity Family Feud wearing style QD 126Z
Shaq is honored during the ‘Living Legends’ event in Houston Shaquille O’Neal stars in new Gold Bond commercial wearing glasses As Seen In – May/June 12 As Seen In – May/June 2018 13 THE BUZZ: ZYLOWARE ON SOCIAL MEDIA
GET CONNECTED! @ZylowareEyewear @ZylowareEyewear @Zyloware #WEAREZYLOWARE Check out the blog www.WeAreZyloware.com