MEDIA KIT | GENERAL INFORMATION
Issue Date: November 2017 NO.5
The Japan Times is now distributed with the international edition of one of the world's most respected newspapers, The New York Times. an introduction The history of The Japan Times (A message from the President)
The Japan Times has a history closely connected with Japan’s rapidly changing role in the world. During the Meiji Era, the Japanese government’s biggest diplomatic goal was to revise the unfair international treaties the country had signed during the chaotic time around the end of The first issue of the Edo Period when Japan was pressured to open The Japan Times in 1897 itself to the world. There were areas designated for non-Japanese residents where Japanese legal authorities had no jurisdiction in the seven cities of Hakodate, Niigata, Tokyo, Yokohama, Osaka, Kobe and Nagasaki. There were various conflicts near the designated areas and Japanese people began to har- bor discontent. Amid such circumstances, The Japan Times was first published on March 22, 1897, with the aim of solving misunderstandings between Japanese and non-Japanese, informing non-Japanese of the situa- tion in Japan and promoting mutual understanding. Sueji Yamada, a relative of Yukichi Fukuzawa, a philosopher and the founder of Keio University, was installed as president and Motosada Zumoto, a sec- The Japan Times was retary for Prince Hirobumi Ito, the first prime minister of Japan, was appointed editor-in-chief. first published on The Japan Times was inaugurated with funds Fukuzawa helped March 22, 1897, with collect by consulting the Bank of Japan and other major corpora- the aim of solving tions and organizations. The paper enjoyed Japan-wide support at its inauguration. misunderstandings Toward the end of the Edo Period, an Englishman had started an between Japanese and English-language newspaper in Yokohama, also called The Japan non-Japanese, informing Times, which was absorbed by The Japan Mail, which was later incor- porated into our The Japan Times. The Japan Times then absorbed non-Japanese of the both The Japan Chronicle (British background) and The Japan
situation in Japan and Advertiser (American background), merging all the English-language Yukichi Fukuzawa promoting mutual newspapers into one in the lead-up to World War II. The Japan Times has since continued playing its unique role as the understanding. only independent English newspaper in Japan to report Japanese news to the world and world news to Japan. As the number of overseas tourists visiting Japan has been rapidly growing and human interactions across borders have been intensify- ing in recent years, demand for accurate information about Japan is
ever increasing. In October 2013, The Japan Times began an alliance Sueji Yamada with the New York Times, providing the best English journalism in Japan. The Japan Times will continue to take on the great responsibility as “Japan’s window to the world.” Minako Suematsu, Chairperson and Publisher of The Japan Times
2 | THE JAPAN TIMES | MEDIA KIT | GENERAL INFORMATION long history
The Japan Times Hiogo News (1865) (1868) 1865 The Japan Mail 1870 (1870)
The Japan Times (2nd time,1878) 1880 Japan Mail & Times Kobe The Japan Chronicle Advertiser (1891) 1890 (1890) The Japan Times (1897) 1900 The Japan Chronicle (1900)
1910
The Japan Times & Mail (1918) 1920
1930
The Japan Times and Advertiser 1940 (1940) Nippon Times (1943)
1950 The Japan Times (1956) 1960
1970
1980
The Japan Times (1987, logo change) 1990
2000
2010 The Japan Times The Japan Times / International New York Times (2013) On Sunday (Oct. 2013) The Japan Times / The New York Times (2016)
The Japan Times (2017, 120th Anniversary, Redesign) outline
Trust in quality, based on our 120-year history, is the brand of The Japan Times.
Japan’s most Best medium Collaboration popular English to reach foreign with The New newspaper residents York Times
Founded in 1897, The Japan The Japan Times sends Collaboration began with The Times marked its 120th information to expats in Japan New York Times, a leader of anniversary in 2017. by consistently delivering to global public opinion, in 2013. With a circulation of 42,000, embassies, foreign companies has the largest circulation of any and individuals, as well as hotels English newspaper in Japan. and kiosks.
4 | THE JAPAN TIMES | MEDIA KIT | GENERAL INFORMATION outline
Obtaining trust from stakeholders is one of the company’s missions.
Trust has to be earned
Dear readers,
The Japan Times is committed to presenting content of the highest quality, not only in our editorial but also in our advertising. To ensure our readers’ trust, we vow to never deliver misleading news or engage in stealth marketing or any such deceitful practices. If you feel we are not maintaining this standard, please tell us.
Earning and maintaining your trust is our highest priority.
Sincerely, Chairperson and Publisher Minako Suematsu [email protected] our readers
Many of our readers are highly educated and are key decision-makers.
Subscription at home 1% Subscription at work 1% 10% Newsstands, convenience stores, etc. 10% University (4 years) 26% 11% Graduate school 1% University (2 years) 1% Vocation school 10% Access to 10% Others the paper 55% 45% 26% 11% 33% 6%
79% Academic 10% background 55% 45% 33% 13%6% Our subscribers number 10% about 80 percent.79% 13%
1% 1% About 90 percent of our readers 10% 10% hold undergraduate or 26% higher degrees 11%
Subscription About half of our readers 55% 45% period have subscribed for 2+ years, 33% 6% while roughly a quarter have subscribed for 20 years or more. 10% 79% 20 years or more Between 10 to 20 years 13% Between 5 to 10 years Between 2 to 5 years Less than 2 years
6 | THE JAPAN TIMES | MEDIA KIT | GENERAL INFORMATION our readers
Our readers are diverse, with many earning high incomes and holding high-level positions.
About 70 percent of our readership5% is non- Japanese. Japanese readership5% figures 7% increase on Mondays in conjunction with a 14% 36% rise in kiosk and convenience store sales. 34% Vocation school 42% Others Readership 24% Non-Japanese 5% Japanese 5% 7% 18% 14% 36% 64% 34% Reader 42% 24% origins24% 27% North America Europe Asia 18% Oceania Other 5% 64% 5% 7% 24% 27% 14% 36% 34% 42% The Japan Times readers hail from 24% Household around the world, with Europe and income North America accounting for over 18% 60 percent of our readership.
64% Almost 70 percent earn higher than 24% 27% average salaries. About 40 percent earn approximately ¥10 million per year.
More than ¥30 million Between ¥15 million and ¥30 million Between ¥10 million and ¥15 million Between ¥5 million and ¥10 million Less than ¥5 million
Survey name: The Japan Times readers survey 2018 | Survey period: May 29 to June 27, 2018 Survey method: Readers responded to advertisement carrying the URL of survey websites of The Japan Times/International New York Times. Number of valid answers: 163 | Survey conductor: The Japan Times our readers
The Japan Times is distributed to major hotels, airline lounges and airplanes, as well as university libraries.
Hotels Universities Airlines Kiosks, convenience Hotel New Otani University of Tokyo In lounges and on planes: ANA InterContinental Waseda University JAL stores, Tokyo Keio University ANA bookstores Park Hyatt Tokyo Kyoto University American Airlines Mandarin Oriental Tokyo Hitotsubashi University Delta Air Lines Major train station kiosks in Shangri-La Hotel Tokyo Tokyo Institute of Thai Airways metropolitan area Ritz Carlton Tokyo Technology Singapore Airlines Tsutaya Tokyo Roppongi The Peninsula Tokyo Tsukuba University Korean Air Lines 7-Eleven (Roppongi Grand Hyatt Tokyo Sophia University China Eastern Airlines 5-chome, Tokyo Midtown, Conrad Tokyo Nagoya Unversity Vietnam Airlines Ebisu Station East Exit, Ebisu Imperial Hotel Tokyo Chiba University and others Minami 3-chome, Shibuya and others Osaka University Higashi 3-chome, etc.) International Christian FamilyMart, (Minato Ward), University Delivery to about Kinokuniya Delivery to about and others Maruzen 70% Junkudo 80% of airlines, including JAL of domestic hotels with and ANA, which operate over 800 rooms flights to and from Haneda airport
Delivery to about 60% of airlines, including JAL and ANA, which operate flights to and from Narita airport
8 | THE JAPAN TIMES | MEDIA KIT | GENERAL INFORMATION MEDIA KIT | DIGITAL INFORMATION our readers
People in more than 200 countries visit www.japantimes.com, the largest of all English news websites in Japan. Global online readership per month
8,000,000Monthly page views
3,000,000Monthly unique users
10 | THE JAPAN TIMES | MEDIA KIT | DIGITAL INFORMATION our readers
Page views mainly come from English-speaking countries. The Japan Times makes it possible to efficiently increase exposure to English speakers beyond those who travel to Japan.
Percentage of page views
from outside Japan 4% 4% 17% 16% Regions 12% 76% North America Japan 31% Asia (excluding Japan) Top 10 countries Europe Oceania by page views Other
1 The U.S. 6 India 21% 2 Japan71% 7 Singapore 24%
3 The U.K. 8 Indonesia
4 Canada 9 The Philippines
5 Australia 10 Malaysia
Source: Google Analytics data for www.japantimes.co.jp for the period 2019 our readers
Our readers are mainly young, highly educated people in managerial positions.
35% Percentage of total sessions by age 30%
25% 22%
20% 50% 30%or more of 15% our readers 10% 5% 28%
are aged 25-34 0% 18-24 25-34 35-44 45-54 55-64 65+
or more of our readers are undergrad or graduate degree holders 35% 84% Percentage of total sessions by age 30%
25% 22%
Director 20% 50% Position 50%or more of our readers 15% at work Regular employee Manager hold high positions 10% in their company 5% 28%
0% 18-24 25-34 35-44 45-54 55-64 65+ Source: Google Analytics data for www.japantimes.co.jp for the period Apr. 2017 to Mar. 2018 | Membership data Mar. 2016
12 | THE JAPAN TIMES | MEDIA KIT | DIGITAL INFORMATION our readers
Strong SNS presence enables global multichannel reach.
about 700,000 Facebook likes
about 300,000 Twitter followers
about 45,000 Instagram followers
about 25,000 YouTube subscribers
As of March 2019 | The Japan Times information source to the world
When people come to Japan it's The Japan Times they read, celebrities included.
On a visit to Japan late- night talk- show host Conan O'Brian shared a video on Twitter, of himself reading an article about his trip in The Japan Times (Sept. 8, 2018)
https://twitter.com/ConanOBrien/status/1037525904002449408
Actor Hugh When former Jackman U.S. President tweeted this Donald Trump photo during a visited Japan visit to Tokyo he tweeted a of him holding photo of taken The Japan inside Airforce Times (Feb. 13, One that 2018) showed The Japan Times on his desk (Nov. 9, 2017)
https://twitter.com/realDonaldTrump/ status/928325667556548608 https://twitter.com/RealHughJackman/ status/963223217107296256
14 | THE JAPAN TIMES | MEDIA KIT | DIGITAL INFORMATION The Japan Times is also the first place people look for news from Japan, late-night TV hosts included.
OVER 5.1 MILLION SUBSCRIBERS
A Japan Times article was included in a TV program hosted by popular comedian Stephen Colbert on his Late Show on CBS
https://www.youtube.com/watch?v=oFMQ -5s0f30
OVER 6.5 MILLION SUBSCRIBERS
Last Week Tonight host John Oliver referred to an article in The Japan Times on Japanese mascots in April 2015.
https://youtu.be/C_9EDUvkgio?t=176 Japan Times Agency Media Solutions Division 2F Ichibancho Daini TG Bldg,. 2-2 Ichibancho, Chiyoda-ku, Tokyo 102-0082 Tel: 050-3646-8421 www.japantimes.co.jp
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