15 New Studebakers 1 Including an entirely new type of car— the DUPLEX'PHAETON Today Studebaker has made Automobile History and established stand- ards of value and quality more fully and obviously than ever before. I Studebaker proves that beautiful, distin Studebaker 4-Wheel Brakes have three exclusive fea- lines can be Amer tive, stylish body originated by tures not found on any other system in this country. without ican designers following precedent 1. is body Three new ♦ 15 new Braking pressure furnished by hydraulic power or or what has been done before. completely chassis!. bodies! 70DAYimitating adapting completely automatically developed. | ight touch to the braking Today Studebaker proves that a practical and beautiful pedal controls its great force like a touch to the throttle type of car can be made to combine the pleasure and Completely new lines!.Marvelous new performance controls the power of the engine. This feature will appeal performance of the open car and the comfort and protec- instantly to women. tion of the closed car—and this without excessive price or 2. The front wheels cannot lock. car in open-car smart- new car! compromised quality—a "duplex” Completely open-closed 3. There are two at ness and convenience and closed-car and comfort only adjustments required—one elegance each rear wheel. The front brakes are ad- —and at a no than that of an car 1 permanently price higher open Completely new radiators, new fenders, new lamps, new seating comfort, justed at the factory. The oil in the transmission is used Studebaker in its new Standard Six Today proves, new new colors in three to generate the hydraulic power; the action of the gears a car of fine finish, lacquer finish, improved engines Duplex model, that six-cylinder quality, great and the pump keep it in circulation; it cannot congeal or power, plenty of room and impressive appearance can be freeze. Braking power is always instantly ready —in made and marketed at a price of $1145. Real balloon tires, not low-pressure cords. Sizes—21 nx 5.25" to 20"x 7.30". winter as well as in summer 1 Studebaker in its new Six and its Today proves Special New Big Six Duplex models that the ultimate in all the essen- New Studebaker automatic hydraulic 4-wheel brakes—optional. Ease of Operation tial features of in five- and cars ✓ quality seven-passenger New Ease of Qear Shifting-^-New power in braking, can be made and marketed at a of $1495 and $1875 a price New values, never before equaled—even by Studebaker! touch to the pedal exerts a giant’s strength at the rear respectively. wheels—New clutch action, soft as velvet—A new steer- 'And this is possible only because Studebaker cars are ing gear and steering knuckles designed for balloon tires made in one of the most comprehensive industrial plants —A new grouping on the dash, including ALL the usual in this country, 70 per cent of which is new within the instruments plus a gasoline gauge that works The Standard Duplex Models are finished in glossy always last six The Five New Duplex Bodies jet accurately. years. enamel—lasting, lustrous and wear-resisting. Every modern method of manufacture and long ex- (A new type of car originated by Studebaker to take Lighting Control Switches—all on the steering wheel—t the The Six and the Six models are in perienced .management are available for the production the place of open car) Special Big Duplex instantly handy. soft satin lacquer with dark blue hoods and bodies automobiles. — of Studebaker SO ENTIRELY NEW and so different from other striped Automatic Control No manual attention re- any in blue and Here, too, the is added Spark ever made before that a new name had to be created light ivory. sparkle so the lever is eliminated. Today Studebaker proves that the highest grade closed body with burnished nickel radiators and quired, Automatically gov- light, natural wood erned to car bodies—framed in selected hard woods, cushioned —the DUPLEX. all speeds with the precision of wheels in contrast with jet black fenders and big, black machinery, with the best cushion work, upholstered in fine mohair The upper structure is shaped in pressed steel and cov- balloon tires. — And fabrics and fitted with expensive appointments can be ered with the finest water-proof fabric. The steel con- the Details made and marketed on chassis at mod- use More Power superlatively good struction permits the of another radical Studebaker The new cars are longer and lower to the ground. The erate prices. creation, the new roller curtains. There is the line from the radiator to the rear is enclosing The universally famous Studebaker engine is more nearly straight. The and of the steel the of all This is made possible by the new $10,000,000 Stude- permanent beauty durability top plus than ever a peer among power plants. The crankshaft is wheelbase models is increased. instant convenience of the roller curtains. baker closed body plants. Studebaker designs and builds heavier. ALL surfaces are perfectly machined to exact The fenders are much wider and deeper crowned t«S all of its closed bodies in one of the best and equipped Thus Studebaker engineers have solved the open-closed dimension and balance. The bearings are larger. cover the width of the tires. They fit more closely over; most modern body plants in the industry. car the wheels. The rear fenders are and problem. The engine is in unit with the clutch and transmission. long gracefully The who wants the airiness and con- curved into the running boards. The Three New Chassis buyer practical There is a force feed lubrication system with clean, venience of the car and who also wants the The radiators are and set open comfort, strained oil always in reserve. There are many changes high low in the frames and THE STUDEBAKER STANDARD SIX — 113 in. protection and beauty of the closed car can now get both and improvements which result in MORE POWER, convex curved just below the filler cap. The design is wheelbase, 50 5-passenger. Engine, 3j4x4}4, b.h.p.—with in one car and at the price of an open car. MORE QUIETNESS and SMOOTHNESS and STILL strikingly original and beautifully distinctive. 6 different bodies, including Duplex-Phaeton, Duplex- One moment the new Studebaker Duplex is a beautiful BETTER PERFORMANCE in every way, Entirely new head and cowl de- Roadster, Coupe-Roadster, Sedan, and Berline. lamps parking Tamps Coupe, open car—a touch of the hand to the over-lapping roller signed by and in THE STUDEBAKER SPECIAL SIX—120 in. wheel- Studebaker—artistically appropriate curtains and it is a,snug weather-tight closed car. New Brakes perfect keeping with the originality of the body and base, 5-passenger. Engine, 3^x5, 65 b.h.p.—with 5 differ- fender more and much design. ent bodies, Larger, powerful, simpler easier including Duplex-Phaeton, Duplex-Roadster, Balloon Tires two-wheel brakes. An and Berline. operated entirely new emergency Deeper, stiffer frames, more cross members; shorter, Victoria, Sedan, Genuine and full size balloon on tires all models. Every brake is operated from the instrument board, instantly natter springs for balloon tires. All bodies lower, all THE STUDEBAKER BIG SIX—127 in. wheelbase, that functions with the tires has been de- part specially convenient to the driver’s hand where it simplifies the roomier, better and more comfortably cushioned. Seatd Engine, 3%x5, 75 4 different for balloon tire are 7-passenger. b.h.p.—with signed equipment—steering gear, steering control and frees the floor board from the old style lever. lower, backs and sides are higher. bodies, including Duplex-Phaeton, Coupe, Sedan, and knuckles, spindles and springs, even the fenders. It acts on the propeller shaft. There is uniform Berline. pressure at each rear Look New Lacquer Finish wheel—equalized through the axle. Forward Into Next Year The Ten New Closed Bodies The two-wheel The new Studebaker is here 1 And no matter how The Standard Six closed bodies are finished regular Studebaker brakes with their today beautifully ideas of what a new model should COMPLETELY NEW BODIES—each car a mas- in simplicity, safety and great braking power are sweeping your be thfa semi-glaze, satin lacquer. The hood and lower panels entirely car will of modern adequate. satisfy you. It will thrill you with the very new- terly expression style, yet distinctly original are in light gray, the upper panels in darker gray. Hair- £n beautiful ness and of its beautiful lines! lines:—individual, conservative, impressively line in oriental red. Burnished nickel originality parallel striping But Studebaker 4-Wheel Hydraulic Brakes disc You elegant, but crisp enough in its from imitation black (with may not be in the market now, or even this year. departure radiators, jet fenders, light golden finished, natural can be furnished as tto be wheels) optional equipment on all But to see the new entirely distinctive, wood wheels and balloon tires are touches. Studebaker is to look forward into! big contrasting models at extra charge if desired. next year—and the year after! SEE IT TODAY I

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Studebaker Hydraulic 4-Wheel t ^ Brakes, Optional Equipment. On aU Standard Six models, with 4 dxsc wheels and extra. On all spare rim, $60.00 Special Six and Big Six models, with 5 disc wheels, $75.00 extra, (AH prices f. o. b. U. S. factories, and subject to change without j # notice.) i 363 Division St. 250 George St. **•T -cViArthur UlllI Annl^crcit^ ii Perth Amboy, N. J. New Brunswick, N. J. s jL- T———l-?_L A_s T U D E B AKER YE