Air France-KLM Strengthens Its Presence in Japan March 2014

Air France-KLM strengthens its presence in Japan March 2014

1 VOYAGEZ VERS LE MONDE ENTIER DEPUIS L’EUROPE

Grâce aux réseaux combinés d’AIR FRANCE et KLM et de leurs partenaires SkyTeam, proﬁ tez d’un large choix de vols vers plus de 1000 destinations. With its growing network and tailor-made services to meet the expectations of its customers, Air France-KLM is confirming its strong ambition to continue its development in Japan.

Leader between Europe and Japan*, the Group currently offers up to 57 weekly flights to this country, some with its partner Japan Airlines.

As from 30 March 2014, Air France is offering a new service to Tokyo-Haneda, in addition to its flights to Tokyo-Narita. The Company offers up to two daily frequencies - a daytime flight and a night flight - to Tokyo-Haneda and is main- taining a daily flight to Tokyo-Narita airport, offering its customers more flight departure times to better organize their trip.

Air France is the only European airline to offer night flights from Tokyo-Haneda airport to Paris-Charles de Gaulle, making it easier for passengers to rest prior to arrival at destination. Close to the city centre and very popular with business travellers, Tokyo-Haneda also makes connections easier for passengers to the Japanese domestic network.

Moreover, in summer 2014, KLM will be adding a fourth weekly frequency to Fukuoka. Thanks to its codeshare network with Korean Air, KLM offers additional connecting opportunities to Europe via Seoul from Fukuoka, Sapporo and Nagoya.

3 Air France - Tokyo: up to 4 daily flights (2 Air France flights to Tokyo-Haneda; 1 Air France flight to Tokyo-Narita; 1 Air France flight on a code-share basis with Japan Airlines to Tokyo-Narita) -Osaka: 1 daily flight

KLM - Tokyo: between 7 and 11 weekly flights - Osaka: 1 daily flight - Fukuoka: 4 weekly flights as from 31 March 2014

Japan Airlines - Twelve additional destinations in Japan on departure from Tokyo and Osaka Sapporo

Komatsu

Tokyo Nagoya Okayama Hiroshima Osaka Fukuoka Mastuyama Nagasaki Kumamoto

Miyazaki

Kagoshima

Okinawa The AFKL network in Japan

Even more destinations in Japan The Air France-KLM Group today offers 3 destinations in Japan. thanks to a partnership Thanks to its code-share agreement with Japan Airlines, the Group offers more agreement with Japan Airlines flight frequencies between Europe and Japan and is expanding its network with 12 destinations on departure from Tokyo and Osaka: - Sapporo - Komatsu - Nagoya - Okayama - Hiroshima - Mastuyama - Nagasaki - Kumamoto - Miyazaki - Kagoshima - Fukuoka - Okinawa

3 questions for Patrick Alexandre, EVP Commercial Sales and Marketing Air France–KLM

Air France will land at By offering its passengers flights from Tokyo-Haneda, near the city centre, Tokyo-Haneda. What will be Air France is expanding its offer in response to strong demand from its the benefits for customers? customers. Well appreciated by business travellers, Haneda airport makes connections easier for passengers to the Japanese domestic network.

From 30 March, Air France will operate up to 2 daily flights to Haneda from Paris-Charles de Gaulle (day flight by B777- 200 and night flight by B777- 300), in addition to the daily daytime flight to Tokyo-Narita.

Air France is the only airline to offer night flights from Haneda airport to Paris- Charles de Gaulle, making it easier for passengers to rest prior to arrival at destination.

In this way, we offer our customers more options for their travel arrangements. Air France-KLM offers up to 39 weekly flights (including 7 flights operated by our partner Japan Airlines) from the hubs at Paris-Charles de Gaulle and Amster- dam-Schiphol to Tokyo.

Air France-KLM has been present Our two airlines go back a long way in Japan. Air France and KLM have been in Japan for over 60 years. What present in Japan since 1951. Today, with 57 weekly flights to Tokyo, Osaka and are the Group’s assets in the face Fukuoka, the Group is leader between Europe and Japan. of competition? To provide their customers with the best products and services, Air France and KLM have invested 700 million euros in the renewal of their long-haul cabins. The Group intends to become a global reference in terms of comfort, service and catering.

From 31 March 2014, KLM will be adding a fourth weekly frequency between Amsterdam and Fukuoka.

Air France and Japan Airlines, our historical and privileged partner for over fifty years, operate one of their daily frequencies on a codeshare basis. This agreement also enables Air France to offer twelve additional Japanese destinations from Tokyo or Osaka. Conversely, Japan Airlines can offer many European destinations to its passengers thanks to agreements with Air France.

France is the leading tourist Air France seeks to ensure that, throughout their trip, Japanese passengers destination for the Japanese. enjoy the best «French» service, while also feeling at home in a familiar universe. How can we ensure Japanese To do this, the company was the first in Europe to hire cabin crew members of customers choose Air France? Japanese nationality on its routes from and to Japan. Today, more than 160 flight attendants are Japanese and offer together with other crew members a real personalized service. For example, customers can read newspapers in Japanese, or select a movie in its original Japanese version. The service on board is also specially adapted to the Japanese culture, from the aperitif to the hot dish on offer.

In addition, our exclusive «AF and KLM Connect» service, that enables customers to be informed in real time of any information concerning their flight, is also available in Japanese. On social media, customers can contact our customer service 24/7. This strong presence on social media is a valuable asset in main- taining a close relationship with our customers.

7 La Première, fully-personalized exceptional service The best of Air France in Japan

La Première, fully-personalized With its La Première class, Air France has laid down the codes of an outstanding exceptional service service to meet the needs of customers sensitive to the slightest detail, designed around the three watchwords of consideration, discretion, and awareness. From the time the passenger arrives at the airport, to the welcome they receive on board and the monitoring of their baggage, everything possible is done to facilitate their journey and encourage them to relax and take it easy.

The La Première cabin is now available on long-haul flights to Tokyo.

• At the airport: exclusive, personalized service

At Paris-Charles de Gaulle airport, customers are totally looked after from their arrival, when a porter takes charge of their baggage, to check-in formalities, and then in the luxurious La Première lounge. This exclusive itinerary saves precious time, allowing passengers to take advantage of the La Première lounge at Paris- Charles de Gaulle. Designed by interior architect Didier Lefort, the La Première lounge at Paris- Charles de Gaulle provides passengers with over 1,000sq.m. of space where they can dine, relax in the Palace bar or the Spa operated by the Biologique Recherche brand, work, or simply take the weight off their feet. The restaurant features menus designed by Alain Ducasse and a selection of the finest wines from the Air France cellar. To ensure stress-free, discreet boarding, passengers are informed by lounge staff when their flight is ready to depart, and they are then personally accompanied by car to the aircraft, boarding a few minutes before the doors are shut. Passengers transferring to an onward flight at Paris-Charles de Gaulle are syste- matically welcomed as soon as the aircraft doors are opened, and accompanied to the La Première lounge. Air France is the only airline to offer this service.

• Inflight service combining comfort and prestige

On board, the passenger’s seat transforms into a real 2-metre long bed, with a duvet. The seat’s positioning offers direct aisle access. The personalized service enjoyed by La Première passengers helps to make inflight meals a genuine interlude of relaxed pleasure. Passengers freely choose the dishes they wish to savour, in their own time. Air France designs its menus in the manner of a gourmet restaurant, using Servair’s Culinary Studio overseen by Joël Robuchon, the chef with the most Michelin stars worldwide in 2009, accompanied by Guy Martin, the executive chef of the starred Grand Véfour restaurant in Paris, and Jacques Le Divellec*.

At each stage, passengers are constantly pampered by Company personnel. Consideration, discretion and awareness are the three essential qualities of our ground staff and of the 1,500 pursers, hostesses and stewards specially selected from Air France’s 15,000-strong flight crews to satisfy the expectations of La Première passengers.

* On flights departing from Paris-Charles de Gaulle

9 Business, the best of French lifestyle Business, Air France’s Business class offering is constantly evolving to match the Com- the best of French lifestyle pany’s exacting standards and all-round attentiveness, as it seeks to provide its customers with the best of the unique French lifestyle, or art de vivre à la Française. From cabin fittings to inflight meals, the Company provides a service that combines comfort and modernity. In Business Class, on most flights Air France provides a “Full Sleep” seat for maximum comfort. At over 2 metres long and 61cm wide, the seat transforms into one of the most comfortable seats on the market. Equipped with easier-to-use electronic controls and new storage solutions, the seat also boasts a new 16/9 video screen.

• Régis Marcon, a new chef in the Business cabin

From 1 April 2014, the triple Michelin-starred Chef Régis Marcon will be signing five new dishes in the Business cabin. For several months, Air France customers will be able to enjoy new flavours on board the Company’s long-haul flights. The culinary delights of this great Chef are renewed twice a month for the pleasure of frequent travellers. In this way, Air France continues to surprise its customers and highlight its role as an ambassador for the finest French cuisine.

• A new 3,000 sq. m. lounge at Paris-Charles de Gaulle

Around the world, passengers travelling in Business Class can enjoy access to over 500 private lounges, including close to 50 Air France lounges, which offer a wide range of services in discreet, peaceful surroundings, away from the hustle and bustle of the airport. At Paris-Charles de Gaulle, Air France’s Business class customers can enjoy the services of six lounges before flight departure (Terminal 2E, 2F and 2G) and an arrivals lounge (Terminal 2C).

At Paris-Charles de Gaulle, Air France welcomes customers in the largest Business Class lounge on its network, in Hall M at Terminal 2E. Covering an area of over 3,000 sq.m. and entirely given over to passenger well-being, the new lounge, designed by Noé Duchaufour-Lawrance, allows passengers to make the best of their time prior to take-off or between flights. In these discreet surroundings, an offer of hot food supplements the snacks andbeverages already provided in other Air France lounges. A Clarins beautycare and massage service tempts passengers to relax before boarding, while Wi-Fi access, touch screens, and self-service computers allow them to work in peace.

11 The Premium Economy cabin creates a new, more comfortable way of travelling Enhanced comfort The Premium Economy cabin creates a new, more comfortable way of travelling in Premium Economy for business or pleasure at affordable prices in a separate cabin. The seat offers 40% more space than in the Economy cabin and has already won over close to 2.5 million customers since its launch.

Air France provides a seat which reclines to 123° within a rigid shell to protect passenger space and privacy. The 48cm-wide seat has 10cm-wide leather armrests enabling each passenger to rest their elbows without intruding on their neighbours. Seats are also equipped with a large, 10.4-inch in-seat video screen giving access to the 600 hours of on-demand entertainment provided on Air France long-haul services.

Economy, your essential In the Economy cabin, passengers can enjoy the essentials of Air France service Air France at attractive prices.

The 44cm-wide seats recline to 119°, with a sliding seatpan, adjustable head- rest and footrest, a tray with rounded corners, and storagefor spectacles and drinking glasses. The armrests fold back completely, even when the seat is in the reclining position, making life easier for families travelling together. Seats are also equipped with a 6.4 inch in-seat video screen so that passengers can enjoy Air France’s inflight entertainment programme to the full. Each month, Air France adds new material to its long-haul inflight entertainment programme comprising films, cult TV series, news, themed channels and music.

A gourmet dining service Since 1st September 2013, Air France has been offering a new dining service in Economy and Premium Economy: meals adapted to each customer and newly designed tableware, amongst other features, contributes to a privileged travel experience. A second hot meal is now available on flights lasting longer than 8 and a half hours. On flights lasting more than 10 and a half hours, ice cream is also available for all customers, providing a new gourmet experience during the flight.

Eugeni Quitllet’s designer Eugeni Quitllet has designed a new range of aesthetic and practical tableware creations on board for Air France’s Economy and Premium Economy cabin classes. A student of Philippe Starck, the Catalan designer has designed a contemporary range where the tableware on the meal tray contains touches of red, illustrating the colours of the Company.

In Premium Economy, the glass, cutlery and fabric napkin (a mixture of fabric and paper) provide an elegant and refined table service. In the Premium Economy cabin, Eugeni Quitllet has designed a cone, with the Air France logo, containing candies and oshibori. Offered at the end of the meal, it constitutes a unique souvenir of the flight which you can take home.

13 Confort, espace, intimité. Dans le nouveau fauteuil Business, le client profite de sa bulle privée.

Over 1,000 hours of programmes available on demand “Best & Beyond”, Air France’s long-haul ambition

Within the framework of its Transform 2015 plan, Air France is currently involved in a vast project to upgrade its products and services called Best &Beyond.

In September 2013, Air France unveiled its new Economy and Premium Eco- nomy offer. At the beginning of February, it unveiled its new Business class seat. In May, it will unveil its new La Première cabin.

Economy and Premium In Economy class, there is a new fully-revised seat, with more legroom, a new Economy; more comfort for all seat cushion, more comfortable headrests and a wider tray table. The seat has been ergonomically-redesigned to guarantee optimum comfort. The seat also features new functionalities including an electric socket, headphones holder, etc.

In Premium Economy, more comfortable seat cushions and a multi-position footrest further enhance this travel class launched in 2009, and already praised by our customers.

As for entertainment, choosing a programme has never been as quick and easy. Wide touch screens with High Definition images are now available, offering over 1,000 hours of music, movies, TV series and many other programmes available on demand.

Business, a cocoon in the sky In Business, Air France has created a real cocoon in the sky: comfort, space and privacy at the heart of a curved seat structure. This new seat was designed around the concept of the 3 “F”: FULL FLAT – the seat converts to a horizontal bed (180°) for crossing time zones without fatigue; FULL ACCESS - direct aisle access, regardless of the seat’s location in the cabin; FULL PRIVACY – a preserved space thanks to the seat’s enveloping curves, providing a true bubble of privacy in the sky. To work, relax, eat or sleep, the seat adapts to everyone throughout the flight.

As from summer 2014, Air France will gradually equip 44 Boeing 777, the heart of its long-haul fleet, with these new seats and inflight entertainment systems.

15 World Business Class: Comfort, fine details and personal attention

Seats are fit with a privacy canopy KLM’s long-haul cabins

On its long-haul network, KLM offers three travel classes on its long-haul flights – the new World Business Class, progressively being added to the Company’s fleet, Economy Comfort and Economy cabin. Since December 2013, the new World Business Class has been available on the Amsterdam-Schiphol - Tokyo- Narita route.

World Business Class • Comfort , fine details and personal attention

Designed by Dutch designer Hella Jongerius, KLM’s new World Business Class combines comfort, fine details and personal attention. It features comfortable 180° reclining seats that are 207-cm long. They are fit with a privacy canopy, in-seat power and a 17-inch screen.

Economy Comfort On all KLM flights*, customers can reserve Economy Comfort seats, which offer up to 10cm more legroom and more recline. These seats are located at the front of the Economy class cabin so passengers can leave the plane faster upon arrival.

Economy Class KLM offers upscale services in Economy Class on intercontinental flights as well as seat and meal options.

• Before departure

- Passengers can check in online on www.klm.com, using a mobile phone, at a self-service kiosk or at the counter. - Baggage can be left with an agent at the counter or directly dropped off a self-service drop-off point.

*not available on KLM Cityhopper flights

17 Over 200 Japanese nationality flight attendants offer an exclusive service Personalized services for Japanese customers

Air France provides customers travelling on its Japanese routes the excellence of its service à la Française combined with a wide range of products specially designed for its flights to and from Japan.

At the airport • Dedicated reception staff

At Paris-Charles de Gaulle airport and Amsterdam-Schiphol, Air France and KLM Japanese-speaking staff are available to assist customers with their departure, arrival, and transit formalities.

On board • Crew training in Japanese cultural specifics

Air France’s 15,000 hostesses and stewards are trained to take the cultural specifics of customers into account, including those of its Japanese customers. Over 200 Japanese nationality flight attendants offer an exclusive service on board flights to and from Japan. KLM crews also have Japanese members.

• Tailoring in-flight services to our customers

On both airlines, in-flight announcements are made in Japanese. Air France offers its customers the possibility of reading a selection of newspapers and magazines in Japanese, as well as a Japanese version of the Air France and KLM in-flight magazines, called “Bon Voyage”. In each Air France cabin, a personal, in-seat video can screen up to 125 films in nine languages, including some films in the original Japanese version or with subtitles. In all, some 600 hours of programming are available. A choice of 200 to 300 CDs with an extensive range of music types is also on offer, allowing passengers to compile their own personal programme of music.

The Company also provides a range of personalized services for its Japanese customers. The flight attendants offer all passengers menus translated in Japanese, enabling them to choose a hot Japanese dish, along with oshiboris (hot or cold towels) once they are comfortably settled in their seat in the cabin.

Air France and KLM provide dishes from around the world thanks to listening attentively to customer wishes with respect to their taste in food.

In Air France Première and Business class, “otsumamis” Japanese biscuits are served with the appetizer. Flight attendants also offer passengers a choice of Japanese green tea, cold saké, Misoshiru Japanese soup, soy sauce and chopsticks.

In World Business Class, KLM also offers Japanese green tea and cold saké.

On flights from Japan to Paris-Charles de Gaulle, Air France offers La Première and Business customers “Origiri”, rice balls with a prune and salmon filling, wrapped in seaweed, available in the self-service buffet. Cold, smoked Oolong tea is available for all passengers throughout the flight.

19 SkyPriority: exclusive benefits from check-in to baggage delivery SkyPriority: exclusive benefits At SkyTeam level, SkyPriority delivers the most exclusive benefits offered by from check-in to baggage the Alliance’s 20 member airlines to ensure the smoothest possible experience delivery for passengers travelling in First Class / Business / Premium Economy and for SkyTeam Elite Plus members.

SkyPriority is operational at the international airports of Narita and Haneda in Tokyo and Kansai in Osaka. The instantly-recognizable SkyPriority logo is printed on boarding cards and features on all airport signage.

The free service offers eligible passengers priority at check-in, faster, privileged access to security checks and customs formalities, plus priority boarding, disembarkation and baggage delivery on arrival.

SkyTeam is the first airline alliance to offer Premium passengers a series of priority ground services. This service is now available at over 1,000 airports worldwide.

Flying Blue, the leading Flying Blue, Europe’s leading frequent flyer programme, has 21 million members frequent flyer programme and is offered by 35 airlines and over 100 non-airline partners.

The more its members travel, the more their loyalty is rewarded. With the Flying Blue card, customers can access a whole raft of services specially designed to make travelling more enjoyable.

On the www.airfrance.fr and www.klm.com websites, members are free to consult their accounts at all times, directly order their award tickets, request updates and access Web@wards, the special reward ticket promotions that are available only online. To find all these programme offers, a full-fledged “web boutique”, the Flying Blue Store, is accessible to Flying Blue members at www.flyingblue.com

21 Stay connected with mobile websites and apps The latest technologies serving our customers

Before and after your trip, On Facebook and Twitter, Air France and KLM answer their customers’ travel find Air France and KLM questions seven days a week. KLM answers users in seven languages, 24/7. on Facebook and Twitter Air France provides service in nine languages and answers customers’ questions in French and English 24/7. These services are available 24/7 in Japanese on Air France’s Facebook and on the Twitter account @AirFranceJP.

Do you have a doubt about your departure time or the maximum baggage weight? Air France and KLM teams are at your service before, during and after your trip and will give you a prompt answer. The airlines have also developed their own booking tool where customers can book their tickets on Facebook.

The Air France and KLM Facebook pages currently have close to 9 million fans and offer product and service information in addition to contests and special offers. The airlines are also active on Twitter, boasting over a million followers.

Mobile sites and apps Air France and KLM customers equipped with a smartphone can benefit from a number of free apps and mobile websites (http://mobile.airfrance.com and http://mobile.klm.com) allowing them to purchase a ticket and manage their booking directly on their mobile phone.

A “my space” section gives customers the option to enter and save their personal information for purposes of booking flights, checking in or modifying tickets in a few simple clicks. This service is available in Japanese.

To round out its presence on iPhone and Android, the airline is offering two new apps for download free of charge: « Best offers by Air France » on iPhone, and the new « Air France » app on iPad. With large visuals to inspire a desire to escape to faraway places, easy browsing, and direct access to the best fares to help prepare their journey, customers can jet off at the best possible price and make optimum use of travel guides to Air France destinations.

AF Connect and KLM Connect, When booking their flight, customers benefit from AF Connect and KLM Connect, an exclusive, free service an exclusive, free service, with no registration or subscription, which proactively informs customers of any changes and irregularities during their trip. With the cell phone number and e-mail address provided by the customer when purchasing their trip, Air France or KLM will inform and propose an alternative, from 14 days before departure, either by telephone, text message or e-mail, of any delay or flight cancellation, a change in gate or after take-off, delayed baggage delivery. Air France and KLM are the first airlines to offer their passengers a proactive information service on such a wide scale throughout their network.

To be personally notified, each customer must ensure that Air France or KLM has a sure way of contacting them by providing contact details (phone, mobile or email) that they will be using during their trip. This information can be provided at the time of booking, either via a call centre, an Air France ticket office, a travel agency, on a website or via the «Manage your reservations» section on the Air France and KLM websites.

23 2014 APRIL MAY JUNE 【ボンヴォヤージュ】

ヘミングウェイの 2014 APRIL MAY JUNE パリ左岸。風車の国のガストロノミー最前線をゆく。オランダ知られざる美食天国。

この機内誌はご自由にお持ち帰りください 62 years of Air France presence in Japan

• 26 November 1952: First scheduled Paris-Tokyo service by Lockheed Super Constellation L748. The Air France flight time was 50 hours with 4 intermediate stopovers.

• 1955: The Company recruited its first Japanese air hostesses.

• 1958: Air France inaugurated the polar route serving Japan with a stopover in Anchorage, with a total flight time of 28 hours. The service was operated by the Super Starliner L1649.

• 1960: the Boeing 707 was brought into service on the polar route via Hamburg and Anchorage – two weekly flights, with a flight time of 17 hours excluding stopovers.

• 1970: Flights to Osaka launched as a continuation of the Tokyo service.

• 1972: Boeing 747 brought into service on the polar route.

• 1985: Paris-Tokyo-Osaka service became daily.

• 1986: first non-stop Paris-Tokyo flight christened «the Rising Sun», with approximately 12 hours flight time by Boeing 747.

• 2004: Boeing 777-300 began serving Japan.

• 2010: the A380 was brought into service on the Tokyo-Paris route, making Japan the first Asian destination served by the Company’s super jumbo.

• 2012: Air France offers 35 weekly flights to Japan, including 14 flights on a code-share basis with Japan Airlines.

• 2014: Air France serves Haneda airport, close to Tokyo city centre, in addition to Narita.

25 Le ciel passionnément The sky, our passion

AFFICHE 80 ANS - FR ROUGE 60 x 80 cm Nº dossier : 20120690E Date : 18/09/2013 Validation DA/DC : Validation Client : Air France and KLM, a rich history for an ambitious future

KLM and Air France both came into being on 7 October, the former in 1919, bearing the name of Koninklijke Luchtvaartmaatschappij, Royal Dutch Airlines for the Netherlands and its colonies, and the latter in 1933, formed from a merger of five French airlines: Air Union, Air Orient, Société Générale de Transport Aérien (SGTA), the CIDNA and Aéropostale.

They were both among the few existing airlines to have been founded before the Second World War. Both have been pioneering players in civil aviation.

KLM is celebrating its 94th anniversary this year. As for Air France, this year is the occasion to retrace 80 years of creativity and the art of receiving passengers, as well as 80 years of fashion, film, design and innovations.

Events and accessories In partnership with Airbus, an Airbus A380 with an 80th anniversary logo can to celebrate Air France’s 80th currently be seen criss-crossing the skies. An Airbus A320 sports the same logo anniversary on the Company’s medium-haul routes. Both aircraft will keep this special livery for one year. Throughout the year, 80th anniversary customized products are also being offered to customers – paper menus, oshibori, amenity kits, cups, a special film cycle in the in-flight entertainment programme, etc.

80 years of passion on the internet - A website devoted to Air France’s 80th anniversary tells the story of Air France based on four passions: network, professions, design and customers, illustrated by many photos and videos. 80ans.airfrance.com - 80years.airfrance.com.

- A range of 80th anniversary-branded products are available on the AF Shop- ping website and on board. These include watches, Moleskine notebooks and baggage tags etc. shopping.airfrance.com

27 Air France-KLM Press Office - March 2014 http://www.airfranceklm.com/en