Global Campaign for Climate Action

Annual report 2009 contents

Message from the Board Chair 2

Campaign 2009 4

National/regional campaigns 8

Key moments 10

Communications 12

Structure and governance 16

Outreach 18

GCCA partners 20 1 aar den Financials 22 a n W

Message from the Executive Director 24 Robe rt V

about the GCCA

GCCA partner organizations represent citizens from a broad spectrum of civil society that are concerned about climate change and recognize a need Fair, ambitious for genuine leadership and meaningful action. and binding treaty The GCCA acknowledges the generous support received to date from our funders, including Oak Foundation, Sea Change Foundation, Better World Fund, Prince Albert II Foundation of Monaco and the Government of Québec, to support our work in 2008 through 2010. To date, the GCCA has received more than 95% of its funds from foundations. The GCCA partners were also awarded additional grants directly from funders for GCCA-related actions, including for example from V. Kann Rasmussen Foundation for national campaign support. r den Waa Robe r t Van

The GCCA Annual report 2009 The overwhelming scientific evidence needed a platform, the sense of urgency needed to be elevated to facilitate real action. The world needed a game changer; something new, something exciting, and powerful which would echo our wake up call to World Leaders, from all corners of the world.

overarching aim for the year was to mobilise the public environmental costs of continuing growth though their 2009 may have been a pivotal and create the political space necessary for a ‘Fair, addiction to fossil fuels. Ambitious and Binding’ treaty in Copenhagen. moment for the start of our Committed to change movement but we still have a Motivated by its desire to greater coordinate civil society 2009 may have been a pivotal moment for the start of in effecting change, GCCA grew rapidly from a handful our movement but we still have a long way to go towards long way to go towards building

y ne R obinson /G reenpeace of founding members to more than 230 powerful partner building a better, more just, secure and peaceful world. a better, more just, secure and organizations. They are labor, faith, human rights, social We will continue our unceasing efforts to secure equitable y Sh a justice, health, youth, development, environmental and and lasting agreements; we will remain dedicated to peaceful world. other organizations representing tens – if not hundreds social change and to the individual actions necessary to – of millions of people worldwide. By the end of the year, end our addiction to fossil fuels and we will maintain our GCCA Board Chair Kumi Naidoo, more than 15 million people called on their governments commitment to create a new green economy and a fairer, umi N aidoo b K Executive Director – Greenpeace International to agree a strong climate treaty in Copenhagen. Dozens cleaner world for the future. The result at Copenhagen of opinion leaders adopted our messaging as their own. should not dishearten us, nor serve to steer us off our path. That abject failure was the decision of the few in 2 Embedding the message spite of the work of the many. We had an impact and, 3 In 2009, with its unique ability to amplify the efforts moving on, our voices will continue to be heard louder of its partners and empower the climate movement’s and louder!     ability to speak in a cohesive and powerful voice, the Uniting and taking action GCCA effectively did change the game. We successfully * United Nations Framework Convention on Climate shifted the public and institutional debate from getting Change, Conference of the Parties, session 15. by GCCA Board Chair Kumi Naidoo, any agreement to securing a fair, ambitious and legally binding treaty at COP 15. While we did not get the treaty Executive Director, Greenpeace International we wanted, our voices were heard and leaders could not hide from the truth that they had failed us, future generations and the planet in Copenhagen. We drove home the message to world leaders that they were not It is said that in every crisis is opportunity. If we cast our will to heed the sense of urgency and to take action to finished, and neither were we. minds back to early 2009, the world was in the midst of a implement concrete measures to reduce CO2 emissions deep and frightening recession, institutions were failing in order to stave off the worst impacts. As we continue our efforts in 2010 and beyond, we must and global tensions were running high. Against this remain mindful of the massive and immediate challenges panoply of panic was the historic moment in December of What the world needed was something innovative, new ahead. Already the catastrophic consequences of global the UNFCCC COP 15* meeting in Copenhagen. This was and inspirational – echoing the millions of voices all climate change are being felt by millions of people the moment where decisive action to deal with climate around the world in calling on world leaders to wake up worldwide – from the drowning Pacific islands to African change was to be taken. A moment during which heads and take action to secure the future of our children. The nations suffering food scarcity due to continual drought. of state were to sit up and be counted as global leaders. overwhelming scientific evidence needed a platform; the The developing world is feeling the difficulty of growing A moment where empty rhetoric was to be superseded sense of urgency needed to be elevated to facilitate real sustainably and responsibly. Industrialized nations are with concrete actions necessary to save every species on action. The world needed a game changer. also beginning to take notice of the overall economic and the planet. Mobilizing the public Ignoring the evidence Inspired by this need to change, the Global Campaign Despite significant amounts of credible science pointing for Climate Action (GCCA) was founded and became Right: AIRS Map of Carbon Monoxide Draped on Globe, September to the fact that climate change is real, man made and a fully operational in early 2009. Within that year, it became 2005. AIRS provides daily global maps of carbon monoxide from space, reality for many millions of people worldwide, many of the the world’s most diverse partnership of organizations, allowing scientists to follow the global transport of this gas day-to-day.

most powerful political world leaders lacked the political working together and united by a common cause. The N ASA/JPL

The GCCA Annual report 2009 The GCCA Annual report 2009 Campaign 2009

The impacts of climate change are already being felt. Left unchecked, the climate crisis raises the prospect of mass extinction, mass starvation and mass migration within the next century.

Climate in crisis successful in creating critical linkages between insider There is a near consensus amongst governments that negotiations and public campaign efforts, aligning diverse temperature increase should be kept below 2°C. More organizations on political and campaign strategies and than 100 vulnerable countries support a more ambitious leveraging unforeseen opportunities. goal of 1.5° as a matter of their very survival. our mission Achieving these goals requires CO2 The Global Campaign for Climate Action (GCCA) brings together a emissions cuts of at least 40% by 2020 diverse range of local, national and international organizations and from the developed world and around social movements in a bold and effective initiative to mobilize civil

r den Waa Robe r t Van $140 billion (USD) a year to be made society and galvanize public opinion to avert catastrophic climate available to support adaptation and change and support the adaptation efforts of communities most mitigation in the developing world. This affected by climate change, through national and international will require a fundamental shift affecting policies, corporate commitments and individual actions The campaign: nearly all aspects of human activity on a 4 scale perhaps never before seen. And it 5 has to happen fast. The overall strategy aimed to mobilize civil society to bring public pressure to bear on government decision- growing the movement The GCCA campaign strategy was formed under the makers by: assumption that we would be more effective as an alliance, a flotilla of organizations each playing to its • vibrant, public campaigning at key moments strengths, rather than as a single campaign with uniform throughout 2009 to demonstrate irresistible public tactics to be followed by everyone. Our strategy was demand for a Fair, Ambitious and Binding agreement to let partners do what they do best. But by working to be hammered out in Copenhagen; together under a common strategic framework and with a recognizable logo, the aim was to become more than the • generating public pressure within key countries to sum of our parts. influence important decisions taken at national and regional levels; Our aims The GCCA developed a coordinated campaign and • communicating the urgent need for action and the communications strategy that served as an umbrella opportunity and hope associated with a Copenhagen framework for national and global actions in 2009. This agreement through a sophisticated communications strategy was built on the political intelligence from the campaign; ‘nerve center’ and refined based on feedback from partners. It identified stakeholders and countries that • creating space for powerful ethical grassroots were particularly influential in the UNFCCC negotiations, leadership and raising the voices and experiences prioritized key moments for mass mobilization and of the most vulnerable to be heard by key decision- outlined topline asks and messaging. We were makers;

The GCCA campaign strategy was formed under the assumption that we would be more effective as an alliance, a flotilla of organizations each playing to its strengths,

r den Waa Robe r t Van rather than as a single campaign with uniform tactics to be followed by everyone.

The GCCA Annual report 2009 The GCCA Annual report 2009     • utilizing existing and new online tools to engage • Expanded the alliance to more than 230 members, millions of citizens in web 2.0 and offline actions including organizations not traditionally engaged on Call to action: TckTckTck focused on Copenhagen; and climate change; intensified the cooperation between NGOs working in different styles and areas of Climate change is putting life on earth in peril. There is still time to build a greener, • providing global coordination of numerous NGOs in expertise; sparked new coalition structures and built safer world. But the clock is ticking. In December world leaders will meet in order to maximize the collective impact of groups on capacity in key countries. Copenhagen to decide our destiny. every continent. The GCCA aimed to amplify (but not We call on our leaders to go to Copenhagen and sign a global climate deal that is: duplicate) the extensive experience and efforts of its • Symbolized urgency and focus by successfully campaign partners. pressuring many heads of state to attend and drawing FAIR: for the poorest countries and people that did not cause climate change but will unprecedented masses of people to COP 15 (43,000 suffer most from it. Our successes showed up to observe and put pressure on AMBITIOUS: enough to leave a planet safe for us all. Despite the fact that a Fair, Ambitious and Binding treaty governments – three times as many as organizers BINDING: with real targets that can be legally monitored and enforced. was not reached in Copenhagen, the GCCA achieved expected). a series of significant successes in 2009. We became a Add your name to the call for a global deal to save our planet major force in building a diverse movement of people • Brought a global focus to the necessary features of from catastrophic climate change: www.tcktcktck.org around the world that will influence the way in which a new treaty, giving it a name (‘Fair, Ambitious and individuals, corporations and governments think and act Binding’) that became a near universal statement of about climate change. In 2009 we built a powerful base expectations by civil society, progressive business, for this movement and are well positioned to help it grow. scientific and political allies. • Developed a viable digital campaign platform offering citizens all over the world access to the international Two external evaluations conducted in January 2010 • Aggregated 15 million pledges for climate action debate, opportunities for action and new media campaign asks summarizing the GCCA’s impact listed a series of and delivered this petition to top climate change channels to promote their own campaigns. significant achievements: negotiators in Copenhagen in a widely publicized We want our political leaders to be in event. • Established the Fresh Air Center for 200 top bloggers Copenhagen and to show historic leadership in 6 • Built a strong sense of urgency around the in Copenhagen and thousands more around the world achieving a treaty that is: 7 Copenhagen summit, focused attention and fuelled • Successfully modeled an ‘inside-outside’ strategy that as a space for deliberation, linking bloggers and other public engagement in over 150 countries – including connected high-level policy advocates to ground-level media with analysts and campaigners. FAIR three days of action which mobilized millions of people campaign activities in real-time (through hundreds of • Reduce developed country emissions by at around the world and an unprecedented march of ‘rapid response’ activities). • Achieved public recognition through the ‘TckTckTck’ least 40% by 2020. 100,000 people in Copenhagen. brand, signifying the presence of a united climate • Enable and support poor countries to adapt movement at COP 15. The physical presence of the to the worst consequences of the climate GCCA flotilla on December 12 – in particular the crisis, reduce their emissions and ensure fact that 100,000 people marched in Copenhagen – technology sharing including through the demonstrated the potency of civil society in shaping provision of sufficient public funds. geo-political and ecological directions for the planet. • Protect marginalized communities in rich and poor countries. • Ensured that the outcomes were neither hidden from public view nor ‘greenwashed’ by the successful AMBITIOUS deployment of the slogan/message ‘Not Done Yet’ • Ensure that global greenhouse emissions through the network of NGO websites and other peak no later than 2017 and then communications channels in the hours and days after decline steeply on a pathway to ensure COP 15. concentrations of less that 350ppm in the atmosphere. • Provided a forum for debate and a sense of identity for • Create a pathway to clean jobs and clean the emerging global climate movement. energy for all. • Establish necessary conditions for a Most importantly, the GCCA demonstrated that there is sustainable and prosperous future for value-added in working together and that we can be more people, flora and fauna. than the sum of our parts. While two external evaluations

aar den verified these achievements, what is more telling is the BINDING interest of partners in 2010 to expand and deepen the • Agree to a legally binding international a n W collaboration, as expressed through their commitments to agreement that can be verified and enforced. work together for the next five years.     Robe rt V

The GCCA Annual report 2009 The GCCA Annual report 2009 Public mobilizations National/regional campaigns Most partners at the national level say that the key moments promoted by the global campaign worked well to mobilize people in their countries.

In Canada, with the participation of thousands of people During 2009 the GCCA recognized that securing a Fair, level, however the campaign succeeded in communicating during the October 24th actions (10,000+) – from Ambitious and Binding accord in Copenhagen required to the Canadian public that the present government is failing Vancouver to Parliament Hill in Ottawa. In India, activists additional emphasis in specific countries and regions on climate change. do not recall seeing so many people (5,000+) and such whose support was critical to achieving that result. diverse groups on the streets of Delhi for an environmental In Germany, a new coalition of environmental, business cause. In the UK, an unprecedented number of people Targeted approach and social groups came together to implement a powerful (60,000+) took to the streets on December 5. The GCCA supported campaigns in 12 countries/regions campaign that contributed to raising German ambition on: to influence political conditions on the ground. In addition, • mitigation (announced that it would push for an In addition, the GCCA supported public mobilization in national hubs were established as rapid response units, unconditional 30% cut within the EU) the Philippines, Indonesia, Thailand, and Hong Kong. reacting to real-time intelligence coming out of the • finance (agreed at least to some extent that finance It also supported specific activities of some partners in negotiations at the final preparatory meeting and during would come from new sources). Bangladesh, Vietnam, Cambodia and Nepal, including: COP 15 itself. Signature events for global days of action The campaign also created the impression that ‘climate • mobilizing were also supported in these key countries/regions. voters’ were a force to be contended with during the • promoting greater knowledge of the impacts of climate national elections. change via popular education activities In mid-2009, based on an analysis of country positions • Canada: 150,000 Copenhagen pledge signatures • raising the profile of the TckTckTck campaign in the and strategic The Avaaz action factory collected by the Kyoto+ coalition region through high-profile media and promotional opportunities to influence – a rapid response and activities, and celebrity engagement. them, 10 countries were actions team operating out • India: 1.3 million off-line signatures collected by Oxfam 8 identified as possible of Germany – was a key and 80,000 by Greenpeace In the Arab region, the GCCA partners were successful 9 game changers (positive component to the success in bringing together a coalition of strong and committed or negative) in the of this campaign. • Japan: the Make the Rule campaign collected 300,000 NGO partners to show massive support for a Fair, negotiation process off-line signatures and 200 local assembly resolutions Ambitious and Binding deal and for a proactive stance in and where it was felt the Pledge successes the negotiations on the part of Arab States. For example, GCCA could make a The national campaigns • Germany: 1 million plus signatures collected the GCCA supported a workshop to train and guide difference through its civil also contributed journalists and media institutions from across the Arab society partners. These significantly to the 15 • France: 575,000 signatures collected by Ultimatum region on the negotiations.     were: Canada, Japan, million pledges amassed Climatique coalition. Brazil, India, Germany, by TckTckTck in 2009, for France, UK, USA, example: For more about campaigns see key 10 moments on page 10 Sweden, and Spain. In addition two regions were targeted in the lead up to COP 15 – South East Asia and the Arab States.

Campaign outcomes In several cases, there is a high level of confidence that working within the GCCA framework and in partnership with other partners at the national level produced important results.

Amongst these we can cite Japan (higher targets announced during the election campaign), Arab States (adopted a more progressive position in the face of Saudi Arabia’s recalcitrance), and Germany (ambitious targets and support for finance, in particular ensuring that finance would come from new sources rather than recycling aid money). It did not produce the desired results in Canada at the policy

The GCCA Annual report 2009 The GCCA Annual report 2009 Muha/350.o rg r den Waa Robe r t Van For more key moments r den Waa Robe r t Van 12 see page 12 Key moments

Maximising impact the Stand Up mobilization (October 17-19) organized by September 21 a meeting of approximately 2,000 The GCCA’s campaign strategy for 2009 was designed the Global Call to Action Against Poverty (GCAP). Global Wake Up Call trade unionists, community activists to have impact on treaty negotiations under the auspices The first of three record-smashing and environmentalists to discuss of the United Nations Framework Convention on Climate Delivering results mass mobilization events, the the green economy, hosted by Mary Change (UNFCCC). Campaign activities were, therefore, The two key global moments leading up to Copenhagen Global Wake Up Call organized Robinson. timed to coincide with negotiating sessions and meetings – on September 21 and October 24 – played a vital part in by TckTckTck and led by Avaaz of world leaders where climate was being discussed. building a strong sense of urgency around the Copenhagen and other partners generated over October 24 10 summit. They are considered by many to have been crucial 2,600 events in 134 countries. Global Day of Action 11 The GCCA identified a series of ‘key global moments’ in creating the public pressure and political space for so Mounted in just three weeks, the The Global Day of Action, to demonstrate the growing strength of the climate many heads of state to attend the summit. campaign flooded the telephone organized by 350.org and movement. These were: lines of leaders in at least 100 supported by TckTckTck partners • September 21: a ‘global wake-up call’ scheduled the However, all of the key moments served an important role in countries and hit hundreds of across the world, was the second day before the UN Secretary-General’s High-Level raising the profile of the TckTckTck campaign and providing media sources with its call for a in a series of three groundbreaking Event on Climate Change a strong platform for joint bold climate deal. In the UK, a days of global citizen action on • October 24: a global day of collaboration and cooperation flash mobber at the wake-up call climate change. Over 5,245 actions action organized by 350.org amongst partners. in Parliament Square got through in 181 countries were organized, • December 12: a day of to prime minister Gordon Brown making it the world’s biggest ever mass demonstrations June 1-12 and appealed to him to do more. climate action. Attracting wide midway through COP 15. UNFCCC climate change In response, Gordon Brown media coverage, it was reportedly talks, Bonn, Germany committed to personally going the most widely distributed In addition, a number of Climate negotiators meeting to Copenhagen. The collective power of these actions political movement in history. The Global Day of Action other political moments were to discuss emission reduction demonstrated a globally united civil society. was instrumental in reaching out to a wide audience prioritized for campaigning targets were introduced to and particularly to young people around the world. It set including: the TckTckTck campaign September 20-26 the scene for the events to come just six weeks later in • the Bonn negotiating for the first time. On a rainy Climate Week, New York, US Copenhagen. session (June) day in June, hundreds UN secretary general Ban Ki-Moon called together all • the G20 meeting assembled for an aerial heads of state for a climate summit to set the expectations December 12 (September) photo and rally to send at the highest political levels for outcomes in Copenhagen. The World Wants A Real Deal, Copenhagen, • the Bangkok and a proactive and positive TckTckTck with partners Avaaz, Oxfam and others created a Denmark Barcelona negotiating “Yes You Can” message powerful and diverse coalition collaborating with the UN, the The World Wants a Real Deal was the third of three major sessions (October). to meeting participants. UN Foundation, the City of New York, the Climate Group and mass mobilizations in the TckTckTck campaign organized Partners, magazines, others to create Climate Week NYC and a program of more over a three-month period. Over the weekend of December Some partners and national websites and others have than 50 events around the city focused on faith, investment, 11-13, people around the world took up our call to action on aar den/S p e ctral Q coalitions utilized other since reproduced this photo development, labor and other interests. Highlights included climate change. Hundreds of thousands of people took part opportunities to mobilize, a n W extensively, making it an the Climate Week opening ceremony hosted by The Climate in over 3,000 events around the globe, including an evening including at 100 days to iconic image of the call for Group with a high-profile panel including former UK Prime rally in Copenhagen where 100,000 marched on the Bella

Copenhagen (August 29) and Robe rt V action. Minister Tony Blair and Australian actor Hugh Jackman and Center where COP 15 was being held.    

The GCCA Annual report 2009 The GCCA Annual report 2009 Common messages

2009 began with increased media coverage of climate stories and politicians making both bold and veiled statements about their stance on the issue. The buzz We are here in Copenhagen to fight for around COP 15 and Copenhagen began to take off. our identity, for our culture and for our It was evident that this year had the potential to be an historic turning point in the climate debate. very right to exist. I am relying on the decision makers to sign a deal that will By mid year, as both public and media interest in COP mean that my children inherit a safe 15 grew, the GCCA recognized the importance of world. All the hopes and dreams of my communicating a limited number of powerful but simple messages, which could be articulated by its ever- generation rest on Copenhagen. increasing roster of partners. Consequently we developed Leah Wickham, Fiji an innovative plan for shared messaging under a common brand. Into this plan we built in flexibility to adapt to local political realities and opportunities while emphasizing the urgent need for action and the opportunity and hope Communications efforts during the year focused on associated with a Copenhagen agreement, linking it with a providing a shared platform and media opportunities vision for a stable and prosperous future. for partners, rather than getting media coverage for the 12 campaign per se, or for the GCCA. To help implement 13 TckTckTck: a shared brand this strategy we developed an impressive website and The GCCA chose to adopt ‘TckTckTck’ as the brand for concomitant new media initiatives. We also worked this communications strategy. Created by a strategic closely with our partners in their diverse national and partnership between Kofi Annan’s Global Humanitarian global campaigns to use the brand to profile the powerful Forum (GHF) and the advertising agency Havas and growing global movement. Worldwide/EuroRSCG, TckTckTck was designed as an ‘open source’ brand (non-exclusive and available to Inspiring change all). Tools, frames and messages were created for use Evidence of the success of this strategy was seen by the GCCA partners. Our goal was that with partners throughout the year in key campaigning moments and at utilizing the shared brand and adopting the same top line COP 15, where the call for a Fair, Ambitious and Binding messages (‘The World Wants a Real Deal’, ‘Fair Ambitious treaty became the near universal message of NGOs Communications: and Binding’, ‘Global Wake Up Call’ etc), we would be as well as some world leaders. In Copenhagen, it was perceived, synergistically, to ‘be everywhere’. apparent that our shared communications message was heard. Global and national decision-makers understood telling the story that they were indeed being watched, monitored, scrutinized and reported on.

The successes of the TckTckTck campaign were recognized with a Game Changers award from We Media, a conference of leaders among media publishers, technologists, and non-profits. We Media praised the TckTckTck campaign for inspiring people through mass mobilizations, creating a state of the art website, for its deft media-savvy campaign and for the scope of the coalition.

For more on the campaign visit V www.tcktcktck.org r den Waa Robe r t Van

The GCCA Annual report 2009 The GCCA Annual report 2009 snapshots    

Key projects Some key outcomes: The Fresh Air Centre Much of our communications work centered around three • GCCA partners E3G and Climate Group released New One of our most significant successes during COP 15 specific initiatives: Winners Emerging in Global Race for Low Carbon was the operation of a digital media café known as the • Human Voices: providing a platform for people and Competitiveness, a report on the positive opportunities Fresh Air Center (FAC). The communities already experiencing the very real created by low-carbon strategies FAC played host to bloggers impacts of climate change • GCCA sponsored a Jobs, Justice and Climate event and partners and ran a series of aar den • Opportunities: showcasing the benefits of using as part of a larger strategy to build labor’s support informative evening programs. economic stimulus packages to invest in sustainable for climate protection legislation at the national and Speakers included Kumi Naidoo, a n W low-carbon infrastructure international levels. Bill McKibben, Naomi Klein and

• Adopt a Negotiator: shining a light on the role of The opportunity message and the potential of a low- George Monbiot. Robe rt V communications individual negotiators from key countries working for carbon economy will continue to be a powerful and • Airport ads produced for COP 15 by and against progress towards a Fair, Ambitious and prominent means to reach out to broader constituencies Website takeover Greenpeace and co-branded with Binding treaty. in 2010 and beyond. In the final days of COP 15, when it became clear that the the TckTckTck logo were displayed in summit was not going to deliver the ambitious agreement Copenhagen airport. Human Voices and Most Vulnerable Countries Adopt a negotiator being demanded by millions of people worldwide, the • More than 100 GCCA partners project The Adopt a Negotiator project is a unique global initiative GCCA organized a joint response to frame the outcome signed a joint letter to world leaders The Human Voices and Most Vulnerable Countries of youth representatives from 13 pivotal countries who in a way that would prevent leaders from spinning the published as a paid advertisement in (MVCs) project brought the voices of affected are trying to change the way citizens around the world outcome as a major success. Our message was simple: December in two leading international communities to decision makers, and amplified the voices engage in the complex process of climate negotiations. “You’re Not Done Yet and Neither Are We”. newspapers, the Financial Times and of leaders from these countries in the UN process. The project was created by Oxfam and supported by the the International Herald Tribune. GCCA. Its slogan is: ‘Follow our trackers as they follow The “Not Done Yet” message was picked up by most • Blog Action Day on October 15 – of Some key outcomes: our climate negotiators’. Having built relationships with of the major partners, culminating in an unprecedented which TckTckTck was an official partner • campaign events and materials, including Hitting the negotiators, the negotiator trackers are uniquely ‘website takeover’ of almost 25 of our partners’ home – involved 31,000 trackable blog posts Home – Stories from the Climate Change Frontline’, positioned to closely monitor their own home country’s pages including WWF, Greenpeace, Amnesty, 350, Avaaz, 14 in 155 countries across six continents, distributed by partners to heads of state, environment negotiators and report back via dedicated blogs, Twitter 1Sky, Civicus, and the World Council of Churches with 15 reaching an estimated 17.9 people ministers and chief negotiators and other social media. one consistent graphic and message. Our team led all and making it one of the largest social • visit to New York by four ‘climate witnesses’ to coincide components of this campaign; the entire project was change events ever. with heads of state climate Launched at the Bonn intercessional talks in June, the accomplished in less than 48 hours from idea to execution. • Hand over on December 7 of TckTckTck summit project was an onsite presence during climate talks in petition in Copenhagen, with more than • Human Voices awards to Bangkok and Barcelona and was particularly effective at 15 million signatures. highlight the campaign to COP 15 in Copenhagen where it attracted much media digital strategy • The GCCA amplified the voices of international journalists coverage, notably in the US and in Canada. respected leaders over the course of writing primarily about • just under 500,000 unique individuals visited the year including three African Nobel climate change TckTckTck website the website during the course of the campaign Peace Prize winners, The Elders and • TckTckTck petition To communicate to a large and diverse ‘connected’ global • 2.2 million page views

the World Mayor’s Council on Climate delivered by young people on G r een p e ac / Pe t C at audience, the GCCA created the tcktcktck.org web site Change. Examples included Desmond to UNFCCC Executive to host partner content, deliver social marketing tools • over 80,000 unique visitors to the website Tutu speaking at a candlelight vigil at Secretary Yvo de Boer and Danish Climate Minister and campaign material and to be the online hub for the between September and October the Bella Centre in Copenhagen and the and the President of COP 15 Connie Hedegaard. year’s activities. The site, and its related social networking Mayor of Toronto accepting the Fossil of pages, reflected one of the greatest successes of the • 109,724 visits during COP 15 fortnight the Day Award on behalf of Canada. Opportunities Working Group campaign, where climate change shifted from a primarily • 20,000-strong fan base on Facebook • The GCCA reached out to Hollywood The Opportunities Working Group focused on environmental issue to one of much broader social justice. and the entertainment industry to empowering the GCCA partners to communicate a • 1,200+ via Twitter used ‘twibbon’ avatar with support the call for a Fair, Ambitious positive narrative about climate solutions by developing The key purposes of the site were to aggregate the signed TckTckTck logo and Binding deal talking points and compelling facts for use by campaign pledges ( 15 million in all) gathered by the GCCA partners • 360 videos on YouTube and collaborated on partners to refute the arguments being posited by calling on world leaders to attend Copenhagen and deliver production of videos, fossil fuel interests. Campaigners in Australia, Japan, a Fair, Ambitious and Binding agreement and to amplify the • 6,100 photos on Flickr art exhibits and France, the U.S. and Canada used these materials to campaigning activities of GCCA partners. The collective personal appearances counter industry claims that climate policies will increase stories of such a wide range of partners essentially told • 1,600+ mentions on popular blogs by celebrities consumer costs, kill jobs and exacerbate the global the broader story of the climate movement and made it on behalf of the recession. compelling and accessible to the general public. campaign. snapshots    

The GCCA Annual report 2009 The GCCA Annual report 2009 Structure Organizational structure and governance

The GCCA’s organizational structure consists of a board; secretariat (lead by an Executive Director and including a team composed of full/part- time employees and consultants); nerve Executive Board center (the strategic arm and forum Director where partner organizations shared intelligence, provide intelligence on political strategies and guidance to campaigns on rapid response Secretariat campaign strategies) and the global campaigns coordination team (the operational arm charged team with implementing the public campaigning strategy through existing networks and organizations, disseminating communications Campaign and strategies and targeting messages to Nerve National communications centre campaigns a network of country-level campaigns). team

16 Specialist groups 17 Additional working groups operated over the course of the year to plan specific events and mobilization around key moments. Later in the year the concept of a rapid response hub Project Rapid was tested; this proved to be such a success that teams response it was repeated to great effect in Copenhagen during COP 15. The hub provided the critical linkage between insider negotiations and public campaign efforts while strengthening the alignment of the GCCA partners. It was made up of 6-8 experienced and expert campaigners Peter Bahouth, Executive Director – US Climate Action and communicators who were empowered to make rapid Network decisions on targets, messaging and response channels Vicky Tauli-Corpuz, Executive Director – TEBTEBBA based on real-time intelligence arising from the negotiations. (UN Permanent Forum on Indigenous Issues) Fe’iloakitau Kaho Tevi, General Secretary – Pacific Board members Conference of Churches The GCCA board has up to 15 members, with a seven- Gavin Edwards, Head of Climate and Energy Unit – member executive committee empowered to make Greenpeace International decisions between board meetings. Initially the board Christiaan Hogenhuis, Sustainable Development comprised representatives from founding partners and Research – Oikos/World Council of Churches then expanded to better reflect GCCA’s global reach. Nafisa Goga d’Souza, Executive Director – Laya Board members* at the close of 2009 were: Rubens Harry Born, Executive Director – Vitae Civilis Morné DuPlessis, Chief Executive Officer – WWF (SA) Kumi Naidoo, Executive Director – Greenpeace * Board members participate as individuals, not as International, GCCA Board Chair organizational representatives.     Alden Meyer, Director of Strategy and Policy, Union of Concerned Scientists, GCCA Vice Chair, Steven Guilbeault, Equiterre – Deputy Director, GCCA Treasurer Barry Coates, Executive Director – Oxfam NZ r den Waa Robe r t Van

The GCCA Annual report 2009 The GCCA Annual report 2009 global reach Outreach Global reach of the GCCA Scandinavia partnership with its breakdown of partners by region 3% Europe North America 40% A weapon of mass collaboration being associated with climate change issues such as 34% Reaching out to new constituencies was a central plank the International Federation of the Red Cross, Help Age Middle East of our overall strategy in 2009. Early in the year existing International, International Trade Union Confederation, partners, recognizing that world leaders needed to hear World Council of Churches, International YMCA, and the 3% Far East/Asia from a wide range of constituents beyond those who World Mayors’ Council. The urgency of the issue and its 5% 9% A few examples of how GCCA partners normally call for action, mandated that the GCCA would global, unsparing impact moved many new and credible interacted with the campaign: work strategically to grow the membership beyond ‘the voices to join our call for a Fair, Ambitious and Binding Africa 2% • Within 24 hours of the end of COP 15, usual suspects.’ climate agreement. Additionally, we began constructive dozens of the partners participated in 4% South Pacific conversations in 2009 with security, consumer, religious a website takeover initiative created Working on this brief, an outreach coordinator was hired and business groups as well as with social movements. South America by the TckTckTck digital team – in early May, resulting in the growth of the partnership demonstrating the speed at which we roster from 32 partners to more than 230 partners by the Starting the year with just a handful of members (see can implement campaign moments. end of the year. Representing environment, development, box for brief history), the GCCA partners worked • Many partners put their unique labor, faith, human rights, health, climate justice, collaboratively, spoke in unison in relation to a set of networks and resources to work education, entertainment and media youth and others, demands and mounted unique and creative individual for the GCCA including the the GCCA in 2009 became the world's most diverse campaigns under a common agenda. In 2010 and Environmental Media Association group working on climate change issues. beyond, the current partners and the many new partners (EMA) and the Producer’s Guild of expected to join the GCCA will continue their exceptional About the GCCA America (PGA Green), who produced 18 Broad support efforts toward a safe, secure and healthy world. The GCCA was originally called the Woltersdorf Initiative, after the two videos for the TckTckTck 19 This wide range of partners in the GCCA included many town in Germany. A handful of individuals from Oxfam, Greenpeace campaign that aired on major US which are not normally perceived by the public as International, Greenpeace Brazil, WWF International, WWF India, entertainment shows and on the For a full list of partners World Council of Churches, Friends of the Earth and Union of websites of partners. Neither of 20 see page 20 Concerned Scientists met there in April 2006 to discuss the need for these videos would have happened Partners by sector public mobilization in order to achieve a breakthrough in the climate without the direct participation of the In 2009 the GCCA broadened its reach to include many negotiations. partners demonstrating the power of organizations working on climate change. collaboration. This chart shows a breakdown of partners by sector. In early 2008 the group secured funding from the Quebec • By adopting and promoting the Government and the V. Kann Rasmussen Foundation and the GCCA TckTckTck message on websites, Development and social justice was established as an independent organization. The GCCA become at events and in overall climate operational in January 2009 with the hire of its Executive Director issue messaging existing partners Environment and was fully staffed in May of that year. Its mandate was to create were a major factor in bringing new 38% an unprecedented level of support for climate action in the lead up to partners to the GCCA. Because 34% Youth based the COP 15 summit held in Copenhagen in 2009.     of this unsolicited affirmation by partners to their own contacts, we Media 100% saw rapid growth and even greater diversity demonstrating the power of Faith based association. • In the US, the GCCA partner USCAN Business coordinated effort by a group of over 100 organizations in the lead-up to Labour and during climate week (starting September 21), an effort which was instrumental in showing a united 9% front from civil society during the G20 meeting in Pittsburgh. 6% 6% 5% 2% partner achievements    

The GCCA Annual report 2009 The GCCA Annual report 2009 Klima Klub Rainforest Action Network (RAN) Universe Projects International GCCA partners Kyoto 2 Raising Awareness on Environment USCAN Kyoto2 Support Group and Climate Change Program Vitae Civilis L’Ultimatum Climatique Realizing Rights Vital Actions for Sustainable Labor Network for Sustainability Religious Society of Friends Development League of Conservation Voters RESET Vote Vets 10:10.org CIDSE Global Call to Action Against Poverty Live Earth Rock The Earth Wechselwelle 1Sky Climate Coalition Belgium (GCAP) Make Poverty History Rocky Mountain Climate Organization WIEGO (Women in Informal 2041 Climate Counts Global Green Manitoba Wildlands Sandbag Climate Campaign Employment Globalizing and 2degreesC Climate Justice Fast! Global Humanitarian Forum MERCY Malaysia Save the Children UK Organizing) 350.org Conservation International and Team Global Movement for Children METIS Global Awareness Network Seas at Risk Wildlife Conservation Society ACT Responsible Earth Global Voluntary Development Millennium ART Service Employees International Women’s Environment and Action Aid International Consider Us Association (GVDA) Movement for Children and Youth Union Development Organization Africa2Green Consumers International Global Warming and Climate Change Welfare Sierra Club World Alliance for Citizen Participation African Youth Initiative on Climate Copenhagen Climate Council Initiatives for the International Youth My Blue Planet Solar Generation (CIVICUS) Change (AYICC) Corporacion Grupo Tayrona Council National Council of Churches Sri Lanka-United Nations Friendship World Climate Community Age of Stupid Costa Rica Neutral Global Giving Natural Resource Defense Council Organization World Conference of Religions for Alliance for Climate Education (ACE) Dana Mitra Lingkungan Foundation Goodness500 (NRDC) Stichting Dolphinmotion Peace (WCRP) Alpe Adria Green David Suzuki Foundation Green Thing Nature Trust Stop! Nuisances World Council of Churches American Renewable Energy Day Denmark.net Greenheart Project NEKTARINA NPO StopGlobalWarming.org World Future Council Amnesty International DEPANA Greening the Beige New World Hope Sustainable Environment & World Mayors Council on Climate AMYCOS-ONGD Dogwood Initiative Greenpeace International Nepal Development Foundation Ecological Development Society Change (WMCCC) Apollo Alliance E3G Grønn Hverdag Niger Delta Women’s Movement for (SEEDS India) World Resources Institute AQOCI Earth Reformers Foundation Healthcare Without Harm Peace and Development Sustainable Sanctuary Coalition of World Student Community for 20 AQVIVA Eco y Voz A.C. (Radio Mente Abierta) Help Age International Nobel Women’s Initiative Greater Kansas City Sustainable Development 21 Ashoka’s Youth Venture Eco-union Hip Hop Caucus Norwegian Church Aid Sustainlabour – International World Vision Australia Atmosforests Entertainment Industry Sustainability Iceland Nature Conservation Noticias Positivas Labour Foundation for Sustainable WWF International AVAAZ.org Initiative (EISI) Association Ocean eXchange, the GEO Project Development Xanvil – Cultura y Ecología Be That Change Environment America Indian Youth Climate Network Ocean Health SustainUS Yes Nepal Bird Life International Environmental Media Association Indigenous Environmental Network ONE.org Taking IT Global Yes.org Botanic Gardens Conservation (EMA) IndyACT – The League of One World Tearfund YMCA International International Episcopal Ecological Network (EEN) Independent Activists Organization for Women’s Tebtebba Youth and United Nations Global California Institute of Environmental Equilibrium International Center for Sustainable Development Bangladesh The Climate Institute Alliance (YUNGA) Design & Management (CIEDM) Equiterre Development & Environmental Oxfam Great Britain The Converging World Youth Engagement in Sustainability Campaign Against Climate Change European Journalism Centre Studies (ICSDS) Oxfam International The Green Initiative Nepal Campus Progress Faiths United for Sustainable Energy International Council for Adult Pacific Conference of Churches The Pew Charitable Trusts Youth Partnership for Peace and CAN International (FUSE) Education (ICAE) PASUMAI THAAYAGAM The Prince's Mayday Network Development CAN Southeast Asia FAQDD (Fonds d’action québécois International Federation for Human Peace and Collaborative The Rainforest Initiative Canadian Parks and Wilderness pour le développement durable) Rights (FIDH) Development Network The Regeneration Project Society Federation of Environmental and International Federation of the Red Pensons Climat The Women for a Change Canadian Youth Climate Coalition Ecological Diversity for Agricultural Cross (IFRC) People’s Climate Action International Foundation (CYCC) Revampment and Human Rights International Institute for Environment People’s Initiative for Learning and This Place 09 Carbon Danger (FEEDAR & HR) and Development (IIED) Community Development (PILCD) Tibet Network Carbonfund Finance Alliance for Sustainable International Network for Educational Peopletech Trade Union Advisory Committee CARE Trade International (FAST) Exchange (INEX) Physicians for Social Responsibility Transparency International Caribbean Youth Environment Fondo Natural International Social Workers Society Plan International Treehugger Network Footprint Friends International Tibet Support Network Planet Call UN Seal the Deal Caritas Internationalis Footprint Network International Trade Union Planet Illogica Unión de Grupos Ambientalistas Center for Creative Ecology France Nature Environment Confederation (ITUC) Planet Positive Union of Concerned Scientists Centre for Social Markets (CSM) Friendship Ambassadors Foundation International Youth Council (IYC) Plant-for-the-Planet Unitarian Universalist Association Change to Win Germanwatch Jaringan Hijau Mandiri Practical Action Unite for Climate/UNICEF China Dialogue Ghana National Youth Coalition on Julie’s Bicycle Presencia Ciudadana United Nations Regional Information Christian Aid Climate Change (GNYCCC) Kids vs Global Warming Producer’s Guild of America Centre for Western Europe Christian World Service Kiko Network Project Survival Pacific United Nations Volunteers

The GCCA Annual report 2009 The GCCA Annual report 2009 Financial statement

With a looming recession during the preparation of Statement of revenue and expenditure Use of funds Grants to partner organizations 2009 budgets, the GCCA followed the guidelines of Our financial statements for 2008 and 2009 are In 2009, the GCCA’s funds were used to support Overall, more than three million dollars were awarded prudent financial management, conservative budgeting, summarized below and available in full on www.gc-ca. mobilization globally and in key countries, as well as to in grants to partner organizations. Most grants were continuous efforts in fundraising, and smart contingency org. The remaining funds from grants received to date are operate the Secretariat and provide overall coordination awarded to support national and regional campaigning planning. As a result we were able to campaign at full being used to support the GCCA’s actions in 2010. and strategic direction for the campaign. Under global (including for rapid response actions and national hubs), strength during key moments in the campaign, funnel campaign, we supported actions at key moments and with the remaining funds for global campaign and crucial funding to partner organizations to assist in their Years ending December 31, 2009 and 2008 provided funds to partners for other global mobilization communications actions. For a complete list of grants see work, develop state of the art social media and other (all amounts in USD) efforts. Through national campaigns we supported www.gc-ca-org communications tools, and maintain a highly responsive partners in prioritized countries for their campaign work, Revenue 2009 2008 Secretariat to oversee all operations while staying within as well as rapid response actions. In addition to these grants, partners reported a further total budget. Operating grants 6,874,424 42,116 of more than eight million in funds leveraged from their Other revenue 2,566 Our communications work included outreach, media own organizations plus additional sources for activities We ensure the efficient use of funds given by the relations, the TckTckTck website and social media, as well carried out with financial support from the GCCA. This Total 6,876,990 42,116 foundations and others who support us. Campaigning, as support for communications narratives and events is additional to the considerable in-kind contribution of public outreach and mobilization are our top priorities. Expenditure through the Human Voices and Opportunities projects. partners for staff and other resources.     The largest portion of our funds – more than 75% of our Funds were also provided to partners to support strategic Secretariat operation 597,163 42,116 2009 operating budget – is devoted to our campaigning, activities related to the negotiations, such as Adopt a communications and outreach work globally and in key Strategic campaign 630,322 Negotiator, and initiatives to support efforts by the most For more on the campaign visit coordination V www.tcktcktck.org 22 countries, including via the tctcktcktck.org website. vulnerable countries. 23 Communications 2,231,351 The GCCA’s audited financial statements are available at Global campaign 1,738,205 www.gc-ca.org. National campaign support 1,679,949

Total 6,876,990 42,116 Sources of funding We always ensure the efficient use of funds given by the foundations and The GCCA acknowledges the generous support received to date from our funders, including Oak Foundation, Sea Change others who support us. Campaigning and public outreach and mobilization Foundation, Better World Fund, Prince Albert II Foundation of are our top priorities. Monaco and the Government of Québec, to support our work in 2008 through 2010.

To date, the GCCA has received more than 95% of its funds from foundations. The GCCA partners were also awarded additional grants directly from funders for GCCA-related actions, including for example from V. Kann Rasmussen Foundation for national campaign support.

Source of Funds Amount Duration aar den Foundation grants USD 7,863,746 2009-2010 a n W Government grants CAD $300,000 2008-2010 Robe rt V aar den a n W Robe rt V

The GCCA Annual report 2009 The GCCA Annual report 2009 From commitment to change by Kelly Rigg, Executive Director, the Global Campaign for Climate Action

Copenhagen failed to deliver the Fair, Ambitious and Binding (FAB) deal we were calling for, but it lifted climate change up the global political agenda and resulted in new commitments by many major economies.

close that gap. We will also work to ensure governments provide sufficient funding and technology to developing countries, helping them move towards low-carbon development pathways and adapt to changing climatic conditions. Finally, we will continue to push for a fair, ambitious and legally binding international agreement.

In the meantime, governments will have to get started implementing their commitments. There will need to be a massive shift in investment in clean, efficient technologies, sparking talk of a “low carbon race” in 24 China, the US, Europe, Japan, India and other major economies. Unfortunately, the reality of the “low carbon race” often lags behind the rhetoric. Governments have not sufficiently recognized the real benefits of the transition to a low carbon economy. The fact is, humans are intelligent creatures -- eventually, the inevitability of a low-carbon future will sink in and those who act first will benefit the most.

F r on tli ne p ho t o grap hy Civil society must also do its part. We must create a public mandate for governments to act, to provide the These commitments are nowhere near enough to limit space for our leaders to make bold decisions. We can global temperature rise below 2°C – a commitment that do that by showing we are prepared to reduce our own governments set for themselves for the first time in 2009. CO2 emissions – as individuals, as organizations, and as And they are even less sufficient to reach the 1.5° goal communities. that the most vulnerable countries have called for. With current pledges, we are heading towards a temperature A wake-up call to action rise of 3°C at best, if the high ends of pledges are Tackling climate change – arguably the greatest threat implemented. The uncomfortable reality is that all of the of our times – could not be more urgent. We need to world’s major economies need to show much greater drastically reverse the current path of ever- increasing Looking forward to ambition – although some have a lot more catching up to greenhouse gas emissions. The climate crisis must do than others. be the wake-up call that moves the world to action. Looking forward to 2010 and beyond, GCCA will work Raising ambitions to transcend political fault lines and build support at 2010 and beyond But commitments are on the table for the first time, and all levels of society to create the conditions that not the gap between promise and commitment is plain for only avert climate chaos but provide a foundation for a all to see. This gives us a basis on which we can build new green economy and place the planet on a path to a campaign to raise ambition. This is precisely what the sustainability.     GCCA will do: our partner organizations have agreed to continue campaigning together in 2010 and beyond to r den Waa Robe r t Van The GCCA Annual report 2009 Global Campaign for Climate Action 555, boul. René-Lévesque Ouest, bureau 550, Montréal, Québec, H2Z 1B1 Canada Tel: 514-287-9704 Fax: 514-393-0555 www.gc-ca.org

GCCA acknowledges the generous support of the Government of Québec and the Prince Albert II of Monaco Foundation www.fpa2.com www.calq.gouv.qc.ca