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Home , Al pastor, Dipping sauce, North American cuisine

Culinary Trends Lemonade saw the strongest growth, up 400%. up growth, strongest the saw Lemonade by 25%. declined while respectively, 20%, and 8% 6%, only grew daiquiris and slush, ages, Frozen bever 2%. other the up make segment this in beverages ofthe rest the while respectively, share, 2% and 3% witha5%, top 5, ofthe rest the represent margaritas non-alcoholic and daiquiris non-alcoholic Lemonade, respectively. share, 38% and a50% sent repre which drinks, slush-type of frozen and marily grown 9% between Q1 2005 and Q1 2008. and Q1 2005 between grown 9% has menu the on claims regional of use The flavor. through world the explore can they that feel love to people Sweet Martini, aSouthern or Penne Tuscan Chicken it’s Whether menu. the on methods or dish ingredient, the of source the out call to restaurants many have sparked Far away pri up made is segment The Q1 2006. 47% since to emerge. begin up techniques and ago, ayear cooking from and 11% increasing items menu ingredients authentic increases, of acuisine of number withthe fewyears, popularity last the well done has the As cuisine. segment global beverage with blended/frozen intrigued more become non-alcoholic The have patrons have diversified, palates American the As Frozen Beverages Worldly Flavors Blended/ Non-Alcoholic win for everyone! for win inventory. Awin- and investment withminimal menu to the to add easy are they and well, sell that items menu high-margin/bottom-line-friendly are these future. operators, easy. For down go and beverage social the in way menu to the their to make claims Asian agreat make They ice. shaved or of blended texture Southeast for Look Japanese. and Cantonese-Style cold nice the even and flavors Szechuan, Thai, Chinese, were claims top five regional of blend arefreshing offer They fun! ones) simply are The region. over awide and diverse very is (and non-alcoholic even the drinks alcoholic blended cuisine Asian menus. U.S. on popular hugely is Asian Frozen/ off. cool them helping also while coffee, flavor just to and texture in achange offer beverages Asian Frappuccino-type the drinkers, coffee For calories. the to justify able be and intake daily their to get items. to menu romance bring them allows that drink afunctional as simply or ment, claims These Tuscan. and Neapolitan-Style Sicilian, replace ameal as others drink, asnack as have them Italian, were claims regional topfour to The choose Some represented. consumers. for benefits several offer regions popular most its of three with example, for Italian-based Smoothies, factors. of contributing host were claims topfive regional the of a Four but cuisine. reason, asingle be may not why?There but Mediterranean rage, popular the all most are the is drinks cuisine Italian frozen/blended like seems It Mediterranean Why frozen/blended? Claims Regional American Popular menu. the on explored being are U.S. the within flavors However, meatloaf. different and burgers like items menu toAmerican Traditional stranger no is menu The Traditional American respectively. share 5% and 8% with 5th 4thand rank Fusion and Mexican respectively. shares, 16% and 18% represent Asian and Mediterranean while share, a53% with claims regional the of majority the represents cuisine American North by 17%. increased each ago ayear quarter same from growth strongest the saw Fast Casual and Dining Casual respectively. (QSR’s) 8% and have 11% Restaurants Service Quick and Fast Casual respectively. share 18% and 27% with each Dining Fine/Upscale/ and by Family/Midscale, followed are They share. a36% with claims menu regional of bulk the represent Restaurants Dining Casual Regions the out Mapping For more information about ConAgra Foodservice, please call 1-800-357-6543 or visit www.conagrafoodservice.com visit or 1-800-357-6543 call please Foodservice, ConAgra about information more For Southern-Style/Southern Share of Non-Alcoholic Blended/Frozen Beverages Blended/Frozen Non-Alcoholic of Share Non-Alcoholic Blended/Frozen Beverage Flavors Beverage Blended/Frozen Non-Alcoholic Be F New York-Style New r 50 v Southwestern o e z Lemon r % Slus Wate e St California ag 38 n Leading Flav Oran rawb Texas

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Top Asian Regional Claims Claims Regional Top Asian Top Mediterranean Regional Claims Regional Top Mediterranean 56% up and 2008 Q1 and 2005 betweenQ4 2006 and Q4 2007. (Search Code: MQU7) Q1 between 9% grown has menu the on claims cuisine regional of use The explore can the world through flavor. a or Penne peopl Martini, Chicken Tea Sweet Southern Tuscan it’s Whether menu. the on methods cooking or dish ent, ingredi the of source the out sparke have cuisines away Far the As cuisine. global cooking techniques begin to emerge. with increases cuisine a of intrigued popularity more become hav palates American the As Introduction s grew by 9% while while 9% by grew s QSR’ 3% each.Code: only PSU7) (Search by increased each 17%. Fine/Upscale/Gourmet and ago Family/Midscale year by a quarter the increased same saw from Casual Fast growth and strongest Dining 8% Casual and 11% respectively. have (QSR’s) Restaurants Service and Casual Quick Fast respectively. share 18% and 27% by with followed each are Dining They Fine/Upscale/Gourmet and share. Family/Midscale, 36% a with claims menu re Restaurants Dining Casual Regions the out Mapping eia ad uin ak 4 rank Fusion and Mexican respectively. shares, 16% and 18% Mediterranean represent Asian while and share, the 53% a of with majority claims regional the represents cuisine American North

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Top 10 Flavors Growth Drink Top Frozen/Blended 15 10. 10. 10. 10. 14. 14. 15. 15. 13. 13. 12. 12. Incidence of Regional Ingredient Ingredient Regional of Incidence 11. 4. 4. 4. 4. 6. 6. 6. 6. 8. 8. 8. 8. 9. 9. 9. 9. 5. 5. 5. 5. 3. 3. 3. 3. 2. 2. 2. 2. 7. 7. 7. 7. 1. 1. 1. 1. Figure 2: Regional Claim Share by Dining Type, Figure 3: Regional Claims by Cuisine, Q1 2008 3: Q1 2008 by Figure Claims , Mediterra Coconut Caramel Cookie Oreo &Banana Strawberry Berry Mocha Peach Orange Raspberry Mango Banana Strawberry Pineapple Powder Malt Base Frozen Beverage Cream Whipped Banana Strawberry Juice Cream Ice Signature Special Soft Original Pure 100% Rich Premium Creamy Real Fresh Toasted Almond &Cream Cookie Oreo Blast Mountain &Fudge Mocha &Almond Mocha Chip Chocolate Mint &Pineapple Mango Caramel Hot Caramel Hershey’s Goji Pie Cream Chocolate Pie Cream Banana Marshmallow Pieces Reese’s Claims on Restaurant Menus Restaurant on Claims Figure 4: Popular Regional Claims, Q1 2008 Neapolitan-Style Cantonese-Style Southern-Style/Southern Santa Fe Santa Southern-Style/Southern nean 18% Q1 05 Regional Claims by Cuisine Claims Regional Sicilian-Style Frozen/Blended Marketing Claims Marketing Frozen/Blended Italian-Style Frozen/Blended Ingredients Frozen/Blended

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1 2 Culinary Trends Lemonade saw the strongest growth, up 400%. up growth, strongest the saw Lemonade by 25%. declined margaritas while respectively, 20%, and 8% 6%, only grew daiquiris and slush, ages, Frozen bever 2%. other the up make segment this in beverages ofthe rest the while respectively, share, 2% and 3% witha5%, top 5, ofthe rest the represent margaritas non-alcoholic and daiquiris non-alcoholic Lemonade, respectively. share, 38% and a50% sent repre which drinks, slush-type of frozen and marily Top Latin Regional Claims Claims Regional Top Latin pri up made is segment The Q1 2006. 47% since up and ago, ayear from 11% below increasing one items can argue that menu they are heavily influenced byMexican cuisine. of number withthe fewyears, last the well ranked done in and Santa-Fe has the top although10, they are not shown in the chart segment beverage blended/frozen non-alcoholic The were Southwestern,and Cuban Jalisco-Style. Spanish, Mexican, San Antonio, region claims with a 7-to-1 lead over the next region. The top regional claims Frozen Beverages Mexican and Mexican-Style acommand significant share of theLatin Blended/ Non-Alcoholic Latin Outback Steakhouse -Outback marmalade Creole with everyone! for win Served golden. fried and inventory. Awin- coconut in and , rolled investment beer in withminimal menu -Dipped Shrimp Coconut Coast Gold to the to add easy are they and well, sell that items Grill Bonefish menu high-margin/bottom-line-friendly are these - available Romanian or cheese Bleu Danish . herb operators, easy. For down go and beverage social Tossed citrus with nuts. pine roasted and palm of heart organic Brazilian agreat make They ice. shaved or of blended texture olives, Kalamata tomatoes, greens, chopped -Crisp House Bonefish cold nice the even and flavors of blend arefreshing offer They fun! Bar ones) and simply are Restaurant Mill -Green (and non-alcoholic even the drinks dipping Asian alcoholic tangy and blended cream sour seasoned with served and Frozen/ off. cool them deep-fried helping also while green coffee, -Breaded Beans Green Fried flavor just to and texture in achange offer beverages ethnicities: and ingredients Frappuccino-type the drinkers, coffee For calories. blended with items menu American North predominately some are Here the to justify able be and intake fruit daily their to get boundaries. regional or them allows that global drink and foods ethnic afunctional as current simply or ment, of realm the beyond well replace experiences flavor ameal as diners’ take others can that drink, asnack approach as have them to choose Some aculinary rather, is it consumers. acuisine; for anot is clearly crossover benefits several offer emerging, are that ideas menu example, for and Smoothies, techniques factors. ingredients, of contributing host , many the Given a but reason, asingle be may not why?There but flavors, formsand aromas in ways thatcan’t be traced toany existing cuisine. rage, the all are drinks frozen/blended like seems It . Crossoversalad-topped combine menus ingredients into totally new taste presentingsensations, favoriteWhy frozen/blended? dishes in such innovative preparations as movement, even — combining ingredients from disparate cuisines into new In crossoverfact, geographies. is not a cuisine. It is a technique — a and Thai, are not ingrounded the culture, climate or ingredients of specific Crossover unlike menus, authentic global or regional cuisines like Tuscan Crossover Menus Direction: Menu Americana –Chammps soy dressing sweet and sauce peanut Thai with Served . stir-fry quick with chicken -Asian Chicken Garibaldi de Serenata -La fish or , herbs, cheese, with filled turnover turnover, acornmeal -Fish Pescado de Grill Mexican Torito -El shredded and beans) ancho (refried with frijoles and with Served brown. golden until cooked then frijoles, and grilled Ricotta) (Mexican requeson queso style, al-pastor steak with filled is tortilla masa City,our Mexico in -Atraditional items: menu Cuisine Food Street of examples are following The mainstream. the for “Americanized” slightly getting eventually then foodies, out by sought then immigrants, by introduced being first mainstream: American into the path apredictable follow foods , ethnic all Like fun. and flavor of a bonanza are snacks grabbing attention these thing, new next the seeking lovers food and chefs for But portable. and cheap tasty, filling, quick, workingman: the of food the is this Indigenously, buffet. global big great, one becoming are world the of marketplaces public and streets the dogs, hot all-American and Tapas to Chinese From Spanish FoodStreet For more information about ConAgra Foodservice, please call 1-800-357-6543 or visit www.conagrafoodservice.com visit or 1-800-357-6543 call please Foodservice, ConAgra about information more For Share of Non-Alcoholic Blended/Frozen Beverages Blended/Frozen Non-Alcoholic of Share Non-Alcoholic Blended/Frozen Beverage Flavors Beverage Blended/Frozen Non-Alcoholic Be F r 50 v o e z Lemon r % Slus Wate Mexican-Style e St ag 38 Jalisco-Style n Leading Flav Oran Mango rawb

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Top 10 11. Top 15 Frozen/Blended Drink Flavors Drink Top Frozen/Blended 15

Top 10 Flavors Growth Drink Top Frozen/Blended 15 10. 10. 10. 10. 14. 14. 15. 15. 13. 13. 12. 12. 11. 4. 4. 4. 4. 6. 6. 6. 6. 8. 8. 8. 8. 9. 9. 9. 9. 5. 5. 5. 5. 3. 3. 3. 3. 2. 2. 2. 2. 7. 7. 7. 7. 1. 1. 1. 1. Coconut Caramel Cookie Oreo &Banana Strawberry Berry Mocha Peach Pineapple Orange Raspberry Mango Vanilla Banana Chocolate Strawberry Pineapple Powder Malt Base Frozen Beverage Cream Whipped Syrup Banana Strawberry Juice Cream Ice Milk Signature Special Soft Original Pure 100% Rich Premium Creamy Real Fresh Toasted Almond Spice &Cream Cookie Oreo Blast Mountain &Fudge Mocha &Almond Mocha Chip Chocolate Mint &Pineapple Mango Caramel Hot Caramel Hershey’s Goji Pie Cream Chocolate Pie Cream Banana Marshmallow Pieces Reese’s Frozen/Blended Marketing Claims Marketing Frozen/Blended Frozen/Blended Ingredients Frozen/Blended Source Source

Claims Regional for Top Categories 10

Claims Regional With Made Claims Top Marketing 10

Claims Regional Top Growth 10

Claims Top Regional 10 10. 10. 10. 10. 10. 10. 10. 4. 4. 4. 4. 4. 4. 4. 4. 6. 6. 8. 8. 6. 6. 8. 8. 6. 6. 8. 8. 6. 6. 8. 8. 9. 9. 9. 9. 9. 9. 9. 9. 3. 3. 5. 5. 3. 3. 5. 5. 3. 3. 5. 5. 3. 3. 5. 5. 2. 2. 2. 2. 2. 2. 2. 7. 7. 7. 7. 1. 1. 1. 1. 1. 1. 1. Rice Salad Meat Poultry Creamy Classic Real Tender Crisp Crispy Old-Fashioned Homemade Traditional Fresh Mexico City Mexico Genovese Style Genovese Pacific Grecian Carolina-Style French-Style Irish Antonio San Australian Colorado Mexican Sicilian Thai Chinese Southern-Style Southwestern York-Style New Texas Southern Italian Menu Insights Menu