DEMO SOCIAL MEDIA PLAYBOOK - SPRING 2011 ______Questions? OFFICIAL DEMO ACCOUNTS Tim Reha Web: http://www.demo.com New Media Synergy - Seattle [email protected] Official Event Hashtag: #democon (tag all twitter posts) (206) 375-9500 Mobile PST USA Twitter: @timreha Twitter: http://www.twitter.com/demo | @demo
Facebook: http://www.facebook.com/democonference
Flicker: http://www.flickr.com/photos/democonference/ (photos organized in sets, grab them from here)
LinkedIn Group: http://www.linkedin.com/groupInvitation?gid=111
YouTube: http://www.youtube.com/democonf (join group, comment/rate/share videos)
VentureBeat DEMO Channel: http://venturebeat.com/category/demo/ | @venturebeat
______ABOUT
The New Media Synergy team will be managing DEMO’s social media operations at the event. The team also shoots DEMO photos and posts them in near real-time so the press, bloggers, presenters and guests have professional media assets to create more exposure. Below are suggestions and insights for how to leverage DEMO and social media before, during and after DEMO Spring 2011.
Feel free to email [email protected] to schedule a personal call if you have any questions? I will be happy to route your questions to the appropriate staff member or call you personally help you before DEMO. ______PRE-EVENT CHECKLIST
• Make sure you have setup a corporate Twitter account and alert the DEMO team. This information used on your Name Tags to ID you in photos and drive more exposure at the event. Friend up and join all of the above DEMO social media accounts listed above.
• Make sure you have a good press landing page with your social media links and media assets such as high resolution screenshots, logos, and images that the press and bloggers may quickly use for their coverage. Be sure to have a DEMO logo on the front page of your website that links to your press page!
• Alert your local press and industry organizations that you will present at DEMO and the name and time of your presentation. Then provide them with the DEMO Flickr photo link with instructions that they may use your DEMO photos for their local news stories - http://www.flickr.com/photos/democonference/ .
• Pre-Plan a basic social media campaign and people to run operations. Plan out a few social media posts a week before DEMO, during DEMO and the week after DEMO. Setup your mobile device with a social media mobile client such as http://www.hootsuite.com or http://www.tweetdeck.com . Setup tracking columns in the social application using search for #democon , @demo your company name brand, @name on twitter etc. so you can tune into the social conversation in real-time. iPads and other tablets are great to carry around DEMO for showing off your technology to using as a social media operations platform.
• Monitor the social conversation by tracking the #democon hashtag. Create a new Twitter List called DEMOSpring2011 then follow everyone you find interesting using the #democon or @demo and add them to your Twitter list. • Make an announcement on Facebook, LinkedIn and other social media sites that you will participate in DEMO.
SAMPLE: “Touchring would like to announce that we have been selected to participate at DEMO Fall 2010. DEMO will take place between September 13th and 15th, in Santa Clara, California. Touchring will showcase our services on the DEMO stage in anticipation of our global launch. We are extremely excited to be part of this well respected event. Please keep posted for DEMO videos of our Touchring presentation. You can also follow us on Twitter at @Touchringnow, and on our Touchring blog http://blog.touchring.com/eng/”
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DEMO DAY OF EVENT CHECKLIST
• Check in with Foursquare or other location based check-in service. Tweet that you have arrived at DEMO with a photo and use the #democon hashtag to show up in the DEMO event social stream.
• Create a target list of the types of people you want to meet at DEMO. Track the demo stream on Twitter using #democon and identify the most active Twitter users, then converse with them using their @name to create conversation. Re-Tweet good tweets!
• Announce that you will go on stage and present with a specific time and session name by posting to Twitter, Facebook, LinkedIn and other social media sites. 5 minutes before you go on stage announce that you are just about to present with a link to your website.
• Right after you present, announce on Twitter that you will take questions by linking to your contact information page. Be sure you have easy to use contact information such as cell phone or other so people may reach you immediately. Use your @companyname and #democon in the post. Cross post to DEMO’s Facebook page and LinkedIn Group.
• Go to the DEMO Flicker account http://www.flickr.com/photos/ democonference/ . Photos are updated at DEMO in real-time and posted to “Photo Sets” that match the event schedule. Learn how to use Flickr photos to embed them in your website / blog, post to Facebook / Twitter, etc. Practice before the event so you have the work flown perfected.
• Tag yourself in photos that are uploaded to the DEMO Facebook page. They will be posted to photo sets according to the event schedule. This is a good activity before you go to bed.
• Shoot your own photos with you and your team in front of your booth in the DEMO Pavilion, etc. and then post the photos to DEMO’s Facebook page & Twitter using the #democon hashtag.
• Make a small sign with your Twitter @CompanyName for your DEMO Pavilion booth and place it so it is easy to read. Double check that you have placed social media links to your email signature file, website, press page, business cards, etc. ______
POST EVENT CHECKLIST
• DEMO presentation videos will be made available to you on USB drive at the conference. Use these videos for your blog, social media sites, press pages, etc. It is smart to learn video search engine optimization (see http:// www.reelseo.com) and use tools like TubeMogul http://www.tubemogul.com (DEMO March 2008 Alumni) for video syndication.
• We will also post your videos to DEMO’s YouTube Channel. We suggest to locate your video, rate it 4-5 stars, have friends rate it and add comments.
• Pre-Plan a DEMO Conference Search Engine Optimized blog post on your website. This will help to have news sources locate you when searching for your company brand name + DEMO conference Spring 2011. A good title for a blog posts is “XYZ Company Presents at DEMO Spring 2011”. Use this DEMObeat post on VentureBeat.com to see a great use of our photos used in a blog post http://venturebeat.com/2011/01/20/toronto-demo-venturebeat- meetup/
• Sample blog posts from DEMO Alumni TouchRing http://blog.touchring.com/eng/?cat=18
• After you make the blog post with your photos, video and link to your DEMO profile on DEMO.com, cross post the link to the blog post to the DEMO Facebook page. Post the blog link to Twitter with #democon so we see the link in our stream and re-tweet it.
• Monitor VentureBeat’s DEMO Channel for coverage - http://venturebeat.com/category/demo/ Use social media mentions on Twitter, Facebook, Linkedin in and your blog to drive traffic to your coverage.
• Bookmark your news articles, blog posts and other event highlights using http://www.reddit.com http:// www.stumbleupon.com or other mainstream bookmarking site. We will re-tweet your blog posts to provide you with more exposure.
______TIPS
DEMO FACEBOOK PAGE
The press monitor all types of social media channels for company updates and for ideas to write new stories. Click on the Photos Tab on the top of our Facebook Fan Page to locate your photos.
Next, tag yourself in the photos to gain more exposure. Commenting on our posts and “liking them” also provides a link back to your personal Facebook page, thus another way to gain name.
• Post news articles, your blog updates and any news worth information links to • Be active in commenting on other DEMOAlumni posts and they will often reciprocate
Twitter / Reddit / Stumbleupon
• Post any links to press coverage you have to twitter along with a link to your website. Don’t forget to end the tweet with the #democon hashtag. Be sure to follow people using the @DEMO and #democon Twitter identifiers before, during and after the event.
• Post a bookmark on Reddit.com / StumbleUpon.com or other to all of your press coverage, DEMO related blog posts or other online media such as your DEMO Marketwire press release. These links all drive traffic.
• DEMO features a LinkedIn Group that you are encourage to join online http://www.linkedin.com/e/gis/ 111/75FCA2027E6E
• You can post your DEMO presentation video on your own LinkedIn company profile, plus embed photos in your profile from our Flickr.com account noted above.
• A frequency for commenting or posting of once every other week is smart to keep in touch and build your brand in the DEMO Community. If you are hesitant, simply watch how others are leveraging our LinkedIn Group to learn how to be more effective with your social media communications.
Quora.com
Quora is a good way to connect with the domain expert community. You can direct people to ask you questions about your company on the Quora website http://www.quora.com and then leverage the social media / syndication system to gain more exposure. TOOLS
• http://www.hootsuite.com - Interface for social media operations. Great for teams and mobile coordination for social media activities. • http://hootsuite.com/apps - Mobile Apps and more from Hootsuite. • http://listorious.com - Twitter lists. Use to follow influencer verticals and to locate content for curation. Works well in Hootsuite setting up new tabs with Twitter lists. • http://www.pearltrees.com Content curation / syndication in node based interface. • http://www.sysomos.com - Social media analytics. • http://www.ping.fm - Social media / content syndication. • http://www.tubemogul.com - Video syndication & analytics. • http://www.dimdim.com - Collaboration Suite (DEMOFall’07, acquired by Salesforce.com) • http://www.skype.com - video calls.
______KEYWORDS / TAGS / METADATA Research a list of keywords using your best search terms for your company and products then use them for keywords in blog post titles, tags, categories, text in tweets and anything that you want to be more discoverable. We suggest these words as well.
DEMO, DEMO Conference, DEMO Spring 2011, Launch, Launched, Launch Pad, Showcase, Startup, Demonstrated, Technology, Technologies, Company, Venture, VC, Capital, Funding, Disruptive, Application, App, Patent, Release, Released, Interact, Dynamic, #democon.
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Extras - Photography
PhotoRocket--faster photo distribution to inboxes during DEMO
Photos during the show are posted in Demo accounts on Flickr and Facebook. However, if your goal is to quickly forward and re-share photos taken during DEMO, you'll want to take advantage of PhotoRocket's re-sharing service. This is the quickest way to get photos into the inboxes of investors, board members, journalists, employees and others who may not be attending the show.
To speed up photo re-sharing and forwarding during the show, we recommend that prior to February 27, you do a one time set up:
1. Complete the registration process by downloading PhotoRocket for PC or Mac at http://app.photorocket.com/ download and creating an account.
2. In the app, click on "Link contacts" so you can, in real time, look up addresses in your email address book and "Add Social Sites" so you can set up speedy posting to your Facebook account.
During the show:
1. New Media Synergy team will use PhotoRocket to periodically share photos with you during the show. An email from Tim Reha / New Media Synergy / DEMO will appear in your inbox telling you that you have photos to view. Click on the link "view photos".
2. You can instantly re-share these photos to your employees, journalists, investors, and customers via email and post to Facebook in one easy step.
(Hint: for fastest re-sharing, you'll need to do the one time set up described above in advance of DEMO)
3. All the people you share with will be able to easily re-share or forward those photos to their personal contacts or social sites as well.
PhotoRocket's community manager, Derek Merdinyan, is available for any questions or support. He can be reached at [email protected].