DEMO SOCIAL MEDIA PLAYBOOK - SPRING 2011 ________________________________________________________________ Questions? OFFICIAL DEMO ACCOUNTS Tim Reha Web: http://www.demo.com New Media Synergy - Seattle
[email protected] Official Event Hashtag: #democon (tag all twitter posts) (206) 375-9500 Mobile PST USA Twitter: @timreha Twitter: http://www.twitter.com/demo | @demo Facebook: http://www.facebook.com/democonference Flicker: http://www.flickr.com/photos/democonference/ (photos organized in sets, grab them from here) LinkedIn Group: http://www.linkedin.com/groupInvitation?gid=111 YouTube: http://www.youtube.com/democonf (join group, comment/rate/share videos) VentureBeat DEMO Channel: http://venturebeat.com/category/demo/ | @venturebeat _____________________________________________________________________________________________ ABOUT The New Media Synergy team will be managing DEMO’s social media operations at the event. The team also shoots DEMO photos and posts them in near real-time so the press, bloggers, presenters and guests have professional media assets to create more exposure. Below are suggestions and insights for how to leverage DEMO and social media before, during and after DEMO Spring 2011. Feel free to email
[email protected] to schedule a personal call if you have any questions? I will be happy to route your questions to the appropriate staff member or call you personally help you before DEMO. _____________________________________________________________________________________________ PRE-EVENT CHECKLIST • Make sure you have setup a corporate Twitter account and alert the DEMO team. This information used on your Name Tags to ID you in photos and drive more exposure at the event. Friend up and join all of the above DEMO social media accounts listed above. • Make sure you have a good press landing page with your social media links and media assets such as high resolution screenshots, logos, and images that the press and bloggers may quickly use for their coverage.