Burapha University Originated from Bangsaen Educational College Which Was the First Regional Tertiary Educational Institute, Established on July 8, 1955

B U R A P H A B U S I N E S S S C H O O L B U R A P H A U N I V E R S I T Y

www.bbs.buu.ac.th C O N T E N T PAGE About PAGE Master’s degree BUU programs 3 10 M.B.A. PAGE About PAGE Master’s degree BBS programs 4 11 M.M. in ITM PAGE Degrees PAGE Master’s degree offered programs 5 12 M.Acc. PAGE Bachelor’s degree PAGE Doctoral degree programs program 6 B.B.A. in Tourism Management 12 Ph.D. in Management B.B.A. in Hotel Management PAGE Bachelor’s degree PAGE Collaborations programs and Partnerships B.B.A. in Management 7 B.B.A. in Human Resource 13 Management

PAGE Bachelor’s degree PAGE CWIE & BBS programs Career Development Center 8 B.B.A. in Marketing 14 B.B.A. in International Business

PAGE Bachelor’s degree PAGE Business programs Management and Tourism Center of 9 B.B.A. in Finance 15 B.Acc Research and Academic Service (BMTC) ABOUT BUU Burapha University originated from Bangsaen Educational College which was the first regional tertiary educational institute, established on July 8, 1955. Subsequently, it became a campus of Srinakharinwirot University and was renamed Srinakharinwirot University, Bangsaen Campus on June 29, 1974. On July

29, 1990, it was again renamed Burapha University and later became autonomous on January 9, 2008. P A G E l The First Phase: Bangsaen Educational College (1955 - 1974) In 1949, the High-Level Teacher Training School at Soi Prasarnmit, Prakanong District, Pranakorn Province was established by The Ministry of Education. After that, in 1954, the school was upgraded to be an educational college and renamed Prasarnmit Educational College. In 1955, two campuses were 3 established: Pratumwan Educational College in Pranakorn Province and Bangsaen Educational College BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY in Chonburi Province. On July 8, 1955, Mr. Mangkorn Promyotee, the Minister of Education at that time chaired the opening ceremony and placed the foundation stone of the administration building which was the first building of Bangsaen Educational College. There were 41 first generation students. In 1956, the college received Piboonbampen School from the Division of General Education to be a demonstration school of the college and renamed it “Piboonbampen” Demonstration School, Bangsaen Educational College. Later, in 1958, the first 35 students graduated from the school. The Second Phase: Srinakharinwirot University, Bangsaen Campus (1974 – 1990) According to Srinakharinwirot Act, Bangsaen Educational College was transformed to become a campus of Srinakharinwirot University and the supervision, which had been of The Ministry of Education, was changed to be under The Ministry of University Affairs. In 1988, the cabinet was agreed to transform its status to become a new university and on July 29, 1990, it was renamed Burapha University according to Burapha University Act 2533 B.E. in government gazette volume 107 section 131. The Third Step: Burapha University (1990 – the present) Burapha University has been consistently developed in terms of physical environment, personnel, and administration. In order to do so, a number of new organizations were established and the administration was also extended, aiming for more effective pedagogical management; for instance, Chanthaburi Campus was established in 1996 and one year later Sakaeo Campus was established. Burapha University offers numerous educational levels: Bachelor’s Degree, Master Degree, and Doctoral Degree in Social Sciences, Health Science, and Science and Technology. ABOUT BBS Burapha University or the “University of the East” has its origin in the Bangsaen Educational College

P A G E l which was established in 1955. Later in 1984, the college became a branch campus of Srinakharinwirot University and began to offer degrees other 4 than education. Around this time the BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY Department of Business Administration emerged as part of the Faculty of Social Sciences. It offered the study of business solely as a minor degree or as elective courses for students majoring in other programs. Later on, the creation of Burapha University in 1990 resulted in the consolidation of the Faculty of Humanities and Social Sciences. As a result, the Department of Business Administration was established and stated to offer its own major programs. With the rapid industrialization and growth of the Eastern region into Thailand’s second largest industrial center, a high demand for educated workers and managers emerged. To address these new needs of region, the Department of Business Administration branched and became the Faculty of Management & Tourism or Burapha Business School (BBS), in 2008. We provide outstanding academic management on the regional, national and international level. Over three decades, BBS established strong links with the industry, professional and other partner associations. Furthermore, BBS has built a strong international network with educational institutes in Asia, the Europe and Africa to engaging in knowledge exchange and offer international experience for students and faculty. To provide effective teaching, the Faculty of Management and Tourism has emphasized the integration of learning and doing. Students are instructed in theoretical knowledge related to their prospective careers. Then, as part of our cooperative education program, they experience real working atmospheres in leading enterprises of the country. This enhances student’s practical skills and offers them opportunities to build relationships with possible future employers. Our cooperative alliance with public and private agencies, contributes to students development with professional skills and capacity building. DEGREES OFFERED The BBS now offers the following degrees: Bachelor’s degree : Bachelor of Accountancy (B.Acc.) P A G E l Bachelor of Business Administration (B.B.A.) Management Finance 5

Marketing BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY Human Resource Management International Business Hotel Management Tourism Management Master’s degree : Master of Business Administration (M.B.A.) Master of Management (M.M.) in International Tourism Management Master of Accountancy (M.Acc.) Doctoral degree : Doctor of Philosophy (Ph.D.) in Management Tourism and Hospitality Management Human Resource Management Management Marketing BACHELOR’S DEGREE PROGRAMS B.B.A. in Tourism Management

P A G E l The tourism management program focused on the ability to manage tourism so important to meet the industrial needs. The courses are designed in response to enhance students’ practical skills such as Tourist Characteristics and Behaviors, Transportation Management, Travel Agent and 6 Tour Operation Management, Principles of Tourist Guide, BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY Management and Tourism Development, Policy and Plan- ning in Tourism and Tourism Destination Management and Development and also cooperate with the private sector by encouraging students to work as a casual staff in leading enterprises with cooperative education program. B.B.A. in Hotel Management The curriculum has been improved in response to a rapid growth of a tourism industry. The course encompasses business planning and development, business administration, human resource development and training, room and food and beverage management, service theory, marketing, legal issues and information technology. The learning process fo- cuses not only on theoretical perspective but also on practical experiences that students can gain in class. Importantly, real work experience at many different accommodations is on offer after completing the curriculum. BACHELOR’S DEGREE PROGRAMS B.B.A. in Management Fundamental subjects on management are the key P A G E l knowledge to enhance the management competence in the organization. The element of the knowledge is to lead the organization to the best and to approach the targeted customer and business partners in order to accomplish the goal of the organization. The content of this curriculum covers 7 these following subjects: theories for organization, business BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY morality, criteria for business research, plan and monitoring of management, SMEs management, and leadership in management. This curriculum involves private sections to create valuable experience for students to visit their sites and be a part of the process through cooperative education and implementation at those agencies. Moreover, the curriculum includes experts in the field of management to share their valuable experience and knowledge in classes. B.B.A. in Human Resource Management Bachelor of Business Administration in Human Resource Management is aimed to increase students’ capabilities in human resource management including HR planning, HR strategic planning, selections, HR training and development, compensation, performance appraisal and welfare in organizations both private sectors and government sectors. The program works collaboratively with industrial partners and HR associations to enhance students’ practical skills and to be in line with an up-to-date human resource management trends. BACHELOR’S DEGREE PROGRAMS B.B.A. in Marketing The B.B.A. in Marketing emphasized on P A G E l students’ knowledge, comprehension and skills of analytical and marketing planning. Marketing major students will be professional marketers with a multi-skills on marketing strategy and planning, 8 marketing management and control to meet the BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY organizations’ goals. Moreover, the various fields of career which marketing major students can handle with in private part and government part as sales and promotion, product management, brand management, customer service, marketing research, marketing channel of distribution, public relations and advertisement, purchasing, international marketing, e-Marketing and etc. B.B.A. in International Business Graduates of the international business program will be well equipped to work for multinational companies in all industries within or without the Kingdom of Thailand. Specifically, coursework is required in international trade, economics, finance, negotiation, law, customs, import/ export management, human resources, and global marketing. English is, of course, emphasized as part of the curriculum for this degree. In addition, work as casual staff in an organization in the first half of the senior year provides practical work experience. As the school is located in high-growing economic area and important industrial estates area, a company visit is organized for increasing students’ knowledge and experience in real workplace circumstance. BACHELOR’S DEGREE PROGRAMS B.B.A. in Finance Bachelor of Business Administration in Finance is an integrated program emphasized P A G E l the development of students’ skill to make them smart and ready for careers such as Chartered Financial Analysts (CFA), Certified Investment and Securities Analyst Program (CISA) and Certified 9 Financial Planning Program (CFP). Moreover, this BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY program will improve not only professional skills on financial analysis and local and international financial comprehension, but also improve the high qualifications for financial analyst on circumspection, honesty and responsibility. B.Acc. Students who graduate in Bachelor’s degree in Accountancy will have qualifications as required by Accounting Act B. E. 2543 and Accounting Professions Act, B.E. 2547 that can register and apply for accountant license. Furthermore, this program can help graduates in developing their potentials to get a C.P.A. (Certified Public Accountant) and Tax auditor licenses. Accounting major students also can work in field of financial reports and analysis, statement of financial position, accounting for decision making in organizations, government sectors, commercial bank, financial institutions or owned business. MASTER’S DEGREE PROGRAMS Master of Business Administration (M.B.A.) P A G E l The M.B.A. has cultivated a strong commitment to academic excellence. Carrying on with the longstanding tradition of excellence and works collaboratively with other academics and industry leaders to enhance 10 the level of education at Burapha Business School. BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY The program is focused on strategic management in 4 fields of study; Human Resource Management, Entrepreneurship, Marketing and Business Management to develop student’s potentialities in the fields of business administration and management in order to enhance the competitive capability at both the business level and the international level. The M.B.A. also offers the various academic works and activities with an emphasis on quality, along with morality and leadership. MASTER’S DEGREE PROGRAMS Master of Management (M.M.) in International Tourism Management The M.M. in International Tourism P A G E l Management is an international program offered by Burapha University in conjunction with the University of Montpellier, France which is designed to give students a broad international perspective 11 in the field of tourism management. All graduates BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY will be fully prepared to enter the tourism industry with high-level of management skills. The courses are conducted in English and offered 2 options of study plans. First option is a single-degree program which one degree granted by Burapha University and the second is a double-degrees program which two degrees granted by Burapha University and University of Montpellier, respectively. MASTER’S DEGREE PROGRAMS Master of Accountancy (M.Acc.) At the advent globalization, business has undergone P A G E l a rapid change making the requirement for more detailed and complex accounting data more vital than ever. This, in turn, has led to the improvement of national accounting and auditing standards to meet the international acceptance. 12 The process has constantly forced accountants to update BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY and build up their knowledge. To comply with the need, Burapha Business School has developed a Master Program in Accountancy and launched it in academic year 2001. This program developed students’ competency in complex accounting, analytical skills concurrent to management skills. DOCTORAL DEGREE PROGRAM Doctor of Philosophy (Ph.D.) in Management The Doctor of Philosophy (Ph.D.) in Management at Burapha Business School is a research-based program. The program aims to develop student’s research skills and provide them with in-depth knowledge in business and management. Students may choose concentration on their study from the following fields;Management, Marketing, Tourism and Hospitality Management, and Human Resource Management. The program provides scholarships for Ph.D. students to study at a European partner university and funds for dissemination of research findings abroad. Graduates from the program are likely to find employment as university lecturers, in the upper management or as industry consultants. COLLABORATIONS AND PARTNERSHIPS Burapha Business School builds an international network by sharing knowledge P A G E l and experiences for both lecturers and students. Besides, the school and other international-partnered universities jointly launched programs for the universal development in both Europe and Asia such as from the 13 University of Montpellier, France; Universidad de BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY Murcia, Spain; University of Applied Sciences, Austria; University of Trento, Italy; Duale Hochschule Baden-Wurttenberg Ravensberg, Germany; Universidade Nova de Lisboa and Universidade de Minho, Protugal; Far East University, Korea; University of Malaya, Malaysia; Sekolah Tinggi Pariwisata Trisakti, Indonesia; University of East Asia, Japan and Tatung University, China, etc. According to these collaborations, there are several courses that can accommodate students from ASEAN countries to study continuously. A further expanding network with other educational institutions, business enterprises, governmental agencies and communities can develop academic and professional skills of the learners. CWIE & BBS CAREER DEVELOPMENT CENTER All curricula are aimed to incorporate Cooperative & Work-Integrated Education (CWIE) which within a Cooperative P A G E l Education course. Students will be trained at partnered firms and learn based on projects, which encourage their growth, skills and work experiences. Additionally, BBS also emphasizes the activities that can develop students’ 14 morality and ethics in order to adapt in an effective working BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY environment. BBS is promoting the Career Development Center (CDC) to provide, collaborate with the industries, services and resources which assist students with career planning, employment opportunities and skills development. BUSINESS MANAGEMENT AND TOURISM CENTER

OF RESEARCH AND ACADIMIC P A G E l SERVICE (BMTC) The school also encourages lecturers and graduate students to create new knowledge through research development, as well as a research for community and 15 society. Because of this development, a research project on BURAPHA BUSINESS SCHOOL BURAPHA UNIVERSITY eastern region community, a project for promoting Happy Workplace to industries in Eastern Economic Corridor (EEC) area and variety of academic services are running under the Business Management and Tourism Center of Research and Academic Service (BMTC). This center plays a vital role for enhancing the university to become a research university and strengthens the industry-university collaborations that is important to enhance the competitiveness of the country. BURAPHA BUSINESS SCHOOL, Burapha University (Faculty of Management and Tourism) 169 Chalermprakiat Building, Longhad Bangsaen Rd., Saensuk, Muang, Chonburi 20131 Thailand Tel. : 66-3810-2397, 66-3810-2371 / Fax. : 66-3810-2398 ext. 7621 E-mail : [email protected] / www.bbs.buu.ac.th เหตุผล ที่ควรเรียนปริญญาโท ที่คณะการจัดการและการท่องเที่ยว CC oo nn tt aa cc tt uu ss ค ณะ ก า ร จั ด ก า ร แ ละ ก า ร ท่ อ ง เ ที่ ย ว 6 สัมมนาทางธุรกิจและนวัตกรรม Workshops หัวข้อและ ม ห า วิ ท ย า ลั ย บู ร พ า หลักสูตร เชิงกลยุทธ์ การท�ำวิทยานิพนธ์และ ศึกษาดูงานในประเทศ งานนิพนธ์ ปริญญาโทและปริญญาเอก ทุนการศึกษาสนับสนุน เรียนกับคณาจารย์ที่เชี่ยวชาญ คณะการจัดการและการท่องเที่ยว มหาวิทยาลัยบูรพา จ�ำนวนมาก ในศาสตร์ด้านบริหารธุรกิจและ ทุนสนับสนุนการเข้าร่วมโครงการ การจัดการและผู้ทรงคุณวุฒิ แลกเปลี่ยนในมหาวิทยาลัย จากหน่วยงานภาครัฐและ Master’s degree เครือข่ายในต่างประเทศ ภาคเอกชน and Doctoral degree Programs Faculty of Management and Tourism, Burapha University (Burapha Business School) great reasons to study a Master’s Degree at BBS? 6Seminars on strategic business Thesis and Independent Study and innovation Workshops Company visit to expand the practical Class conducted by experts knowledge and professional prospects from both universities Scholarships opportunities and private sectors Funds for international exchange in a European and Asian partner universities

ท�ำไมต้องเรียน Ph.D. ที่คณะการจัดการและการท่องเที่ยว ทุนไปศึกษาในมหาวิทยาลัย สำ�นักงานบัณฑิตศึกษา คณะการจัดการและการท่องเที่ยว มหาวิทยาลัยบูรพา เครือข่ายในยุโรปทุกคน Why do a Ph.D. at BBS? 169 อาคารเฉลิมพระเกียรติ ถ.ลงหาดบางแสน ต.แสนสุข อ.เมือง จ.ชลบุรี 20131 ทุนสนับสนุนการเผยแพร่ Scholarships to study at a European โทรศัพท์ : 0-3810-2397, 0-3810-2371 ผลงานวิจัยในต่างประเทศ partner university for all students โทรสาร : 0-3810-2398 ต่อ 7621 การพัฒนางานวิจัยของผู้เรียน Funds for dissemination of research ด้วยองค์ความรู้ ด้านบริหารและ findings abroad The Office of Graduate Studies การจัดการธุรกิจเชิงลึก Develop student’s research skill Faculty of Management and Tourism, Burapha University สอนโดยคณาจารย์ผู้ทรงคุณวุฒิ with in-depth knowledge in business 169 Chalermprakiat Building, Longhad Bangsaen Rd., Saensuk, ทังไทยและต่างชาติ้ and management Class conducted by Thai and Muang, Chonburi 20131 Thailand ศึกษาดูงานองค์กรธุรกิจชนน�ั้ ำ foreign experts Tel. : 66-3810-2397, 66-3810-2397 เพื่อเพิมโอกาสในการเรียนร่ ู้ Industrial visits to enhance opportunities Fax. : 66-3810-2398 ext. 7621 และสร้างเครือข่าย of learning and networking ระบบที่ปรึกษาเข้มแข็ง Powerful mentoring and advisory E-mail : [email protected] l www.bbs.buu.ac.th หลักสูตรระดับปริญญาโท หลักสูตรระดับปริญญาเอก หลักฐานการสมัครและวิธีการสมัคร ค่าธรรมเนียมการศึกษา ค่าธรรมเนียมการศึกษา ปริญญาโท ปริญญาเอก หลักสูตร กลุ่มวิชา หลักสูตร กลุ่มวิชา ตลอดหลักสูตร ตลอดหลักสูตร 1. ใบสมัครที่กรอกข้อความครบถ้วนสมบูรณ์ 1. ใบสมัครที่กรอกข้อความครบถ้วน บริหารธุรกิจมหาบัณฑิต • การจัดการทรัพยากรมนุษย์ 180,000 บาท หลักสูตรระดับปริญญาเอก • การจัดการทรัพยากรมนุษย์ 850,000 บาท 2. รูปถ่ายสี ขนาด 1 นิ้ว จ�ำนวน 3 รูป 2. รูปถ่ายสี ขนาด 1 นิ้ว จ�ำนวน 3 รูป • การตลาด • การตลาด 3. ส�ำเนาบัตรประจ�ำตัวประชาชน จ�ำนวน 1 ฉบับ 3. ส�ำเนาบัตรประจ�ำตัวประชาชน จ�ำนวน 1 ฉบับ • การเป็นผู้ประกอบการ • นวัตกรรมการท่องเที่ยว 4. ส�ำเนาหลักฐานแสดงผลวุฒิการศึกษา ประกอบ 4. ส�ำเนาหลักฐานแสดงผลวุฒิการศึกษา ประกอบด้วยปริญญา • การจัดการธุรกิจ • การจัดการ ด้วยปริญญาบัตรหรือใบรับรองการศึกษาและใบ บัตรหรือใบรับรองการศึกษา และใบแสดงผลการศึกษา แสดงผลการศึกษา (Transcript) ระดับปริญญาตรี (Transcript) ระดับปริญญาตรีและปริญญาโท อย่างละ * รวม ค่าหนังสือ เอกสารประกอบการเรียนการสอน การศึกษาดูงานภายในประเทศ การจัดการมหาบัณฑิต อย่างละ 1 ฉบับ 1 ฉบับ สาขาวิชาการจัดการการท่องเที่ยว ไม่รวม ค่าขึ้นทะเบียนการเป็นนิสิตแรกเข้า จ�ำนวน 2,000 บาท ในวันรายงานตัว และค่ายื่นค�ำร้องขอรับปริญญา 1,500 บาท กรณีนิสิตต่างชาติต้องช�ำระค่าธรรมเนียมนิสิตต่างชาติ ภาคการศึกษาละ 20,000 บาท 5. ใบรับรองจากหัวหน้างานหรืออาจารย์ผู้เคยสอน 5. ใบรับรองจากหัวหน้างานและ/หรืออาจารย์ผู้เคยสอน ระหว่างประเทศ - จ�ำนวน 1 ฉบับ จ�ำนวน 2 ฉบับ • หนึ่งปริญญา 250,000 บาท Doctoral degree Program 6. ส�ำเนาหลักฐานคะแนนผลการสอบภาษาอังกฤษ 6. ส�ำเนาทะเบียนบ้าน จ�ำนวน 1 ฉบับ • สองปริญญา 350,000 บาท (TOEFL iBT / TOEFL pBT / IELTS / BUU-GET หรือ 7. ส�ำเนาหลักฐานคะแนนผลการสอบภาษาอังกฤษ (TOEFL Program Major Tuition Fee CU-TEP) อายุไม่เกิน 2 ปี นับถึงวันสุดท้ายของการ iBT / TOEFL pBT / IELTS / BUU-GET หรือ CU-TEP) บัญชีมหาบัณฑิต - 220.000 บาท Doctor of Philosophy Program in • Human Resource Management 850,000 THB สมัครเข้าศึกษา อายุไม่เกิน 2 ปี นับถึงวันสุดท้ายของการสมัครเข้าศึกษา * รวม ค่าหนังสือ เอกสารประกอบการเรียนการสอน การสัมมนาทางธุรกิจและนวัตกรรมเชิงกลยุทธ์ 8. เค้าโครงงานวิจัย Management (Ph.D. in • Marketing ปัจฉิมนิเทศ การศึกษาดูงานภายในประเทศ 9. หนังสือแสดงความสนใจเข้าศึกษา ไม่รวม ค่าขึ้นทะเบียนการเป็นนิสิตแรกเข้า จ�ำนวน 2,000 บาท ในวันรายงานตัว และค่ายื่นค�ำร้องขอรับปริญญา 1,500 บาท Management) • Tourism and Hospitality *กรณีนิสิตต่างชาติต้องช�ำระค่าธรรมเนียมนิสิตต่างชาติ ภาคการศึกษาละ 20,000 บาท Management วิธีการสมัคร • Management Master’s degree Programs สมัครด้วยตนเอง ค่าสมัครสอบ 500 บาท สมัครได้ทุกวันยกเว้นวันหยุดนักขัตฤกษ์ * Include: textbooks, course materials, seminar and company visit Program Major Tuition Fee ณ ส�ำนักงานบัณฑิตศึกษา คณะการจัดการและการท่องเที่ยว อาคารเฉลิมพระเกียรติ มหาวิทยาลัยบูรพา ชลบุรี Exclude: admission fee of 2,000 THB and graduation registration fee of 1,500 THB สมัครทางไปรษณีย์ Master of Business • Human Resource 180,000 THB For non-Thai student, additional fee of 20,000 THB per semester have to be paid Administration (M.B.A.) Management ค่าสมัคร 550 บาท (รวมค่าจัดส่ง) ธนาณัติ สั่งจ่ายในนามคณบดีคณะการจัดการและการท่องเที่ยว มหาวิทยาลัยบูรพา ส่งไปรษณีย์มาที่ คณะการจัดการและการท่องเที่ยว มหาวิทยาลัยบูรพา เลขที่ 169 ถนนลงหาดบางแสน ต�ำบลแสนสุข อ�ำเภอเมือง • Marketing คุณสมบัติผู้สมัคร • Entrepreneurships จังหวัดชลบุรี 20131 วงเล็บมุมซอง “สมัครเรียนปริญญาโท หรือ สมัครเรียนปริญญาเอก” • Business Management ปริญญาโท ปริญญาเอก Requirements documents Master of Management in 1. ส�ำเร็จการศึกษาปริญญาตรีทุกสาขา ยกเว้นผู้สมัคร 1. ส�ำเร็จการศึกษาระดับปริญญาโท สาขาวิชาการจัดการ International Tourism - หลักสูตรบัญชีมหาบัณฑิต ต้องส�ำเร็จการศึกษา หรือสาขาวิชาอื่นที่เกี่ยวข้อง หรืออยู่ในดุลยพินิจของ Master’s degree Programs Doctoral degree Program Management (M.M. in ITM.) ปริญญาตรี สาขาการบัญชี คณะกรรมการบริหารหลักสูตร 1. A completed Application form 1. A completed Application form • One degree program 250,000 THB 2. มีผลการสอบรับรองภาษาอังกฤษ *มีอายุไม่เกิน 2. มีผลการสอบรับรองภาษาอังกฤษ *มีอายุไม่เกิน 2 ปี นับถึง 2. Three recent one-inch photographs 2. Three recent one-inch photographs • Double degrees program 350,000 THB 2 ปี นับถึงวันสุดท้ายของการสมัครเข้าศึกษาในระดับ วันสุดท้ายของการสมัครเข้าศึกษาในระดับบัณฑิตศึกษา 3. A copy of identification card or passport 3. A copy of degree certificate and transcript at both บัณฑิตศึกษา ตามเกณฑ์ของมหาวิทยาลัย (TOEFL ตามเกณฑ์ของมหาวิทยาลัย (TOEFL iBT หรือ TOEFL Master of Accountancy (M.Acc.) - 220.000 THB 4. A copy of official transcript and a copy of Bachelor and Master’s levels iBT หรือ TOEFL pBT หรือ IELTS หรือ BUU-GET pBT หรือ IELTS หรือ BUU-GET หรือ CU-TEP) * Include: textbooks, course materials, seminar and company visit graduation certificate at a Bachelor’s level 4. Research proposal (not longer than 5 pages) หรือ CU-TEP) 3. มีความสามารถในการสื่อสาร ถ่ายทอดความรู้และ Exclude: admission fee of 2,000 THB and graduation registration fee of 1,500 THB 5. A letter of recommendation from former or 5. Two letters of recommendation from former or ประสบการณ์ For non-Thai student, additional fee of 20,000 THB per semester have to be paid current instructors or employers current instructors or employers *กรณีผู้สมัครเป็น Native English Speaker ไม่ต้องสอบวัดระดับภาษาอังกฤษ / กรณีผู้สมัครส�ำเร็จการศึกษาหลักสูตรนานาชาติ 6. English proficiency test score no older 6. A copy of identification card or passport and หรือส�ำเร็จการศึกษาจากสถาบันการศึกษาต่างประเทศ ต้องสอบวัดระดับภาษาอังกฤษ than two years for non-native speakers of house registration English (TOEFL or IELTS or BUU-GET or 7. English proficiency test score no older than two Applicant’s Qualifications CU-TEP) years for non-native speakers of English (TOEFL or IELTS or BUU-GET or CU-TEP) Master’s degree Programs Doctoral degree Program 8. Statement of purpose (Why do you plan to pursue 1. Have a Bachelor’s degree in any subject Studying a Ph.D. Program requires time, devotion, a Ph.D. degree in Management?) from an accredited university (For applicants conviction, and academic excellence from students. who are applying to M.Acc. program must The program is looking for applicants who are have a Bachelor’s degree in Accounting.) hard-working and have a strong interest in scholarly Application 2. English proficiency test score* dated not research work. To be eligible to apply for the Apply in person more than 2 years (TOEFL iBT or TOEFL program, applicants have to meet the following Submit your application package and non-refundable application fee of 500 THB at the Office of pBT or IELTS or BUU-GET or CU-TEP) requirements: Graduate Studies, Faculty of Management and Tourism, Burapha University. You can apply in person - Hold a Master’s degree in management or any every day (except for public holidays) from 09.00 am. to 04.00. pm. related fields By E-mail - English proficiency test score* (dated not more Fill out the application form, attach the required documents and send to [email protected] than 2 years) - High quality research proposal *For non-native English speakers only

Master of Management in International Tourism Management Faculty of Management and Tourism Burapha University

Overview

Institute Burapha University Faculty Faculty of Management and Tourism Program Master of Management Program in International Tourism Management Degree offered Master of Management (International Tourism Management) Degree abbreviation M.M. (International Tourism Management) Study periods Weekend from 09.00 a.m. - 16.00 p.m. Location of study Thailand and/or France Language of Instruction English Degree Student can choose from two options (1) Master of International Tourism Management (granted solely by Burapha University) (2) Master of International Tourism Management and International Business Management (granted by Burapha University and Université Montpellier, respectively)

1 M.M. in ITM, Faculty of Management and Tourism, Burapha University The Master of Management in International Tourism Management is a truly international program, offered by Burapha University in conjunction with the French university; Université Montpellier. The program is designed to give students a broad international perspective in the field of tourism management. However, students may opt-out of the overseas study under degree option one, below. The curriculum for double-degree option consists of a three-semester program of study at Burapha University, supplemented by a semester abroad at a partner institution.

Tuition Fees The tuition fees for the Master of Management Program in International Tourism Management at Burapha University are detailed in the table below.

One degree Double degrees No. - Term Amount (THB) Amount (THB) Amount (THB) Amount (THB) Thai Nationals Thai Nationals Thai Nationals Other Nationals

1 – 1st year 30,000 30,000 30,000 30,000 First semester upon admission 1 – 1st year 35,000 55,000 50,000 70,000 First semester upon enrollment 2 – 1st year 65,000 85,000 80,000 100,000 Second semester 3 – 2nd year 20,000 30,000 40,000 50,000 Summer 4 – 2nd year 50,000 70,000 75,000 95,000 First semester 5 – 2nd year 50,000 70,000 75,000 95,000 Second semester Total 250,000 340,000 350,000 440,000

2 M.M. in ITM, Faculty of Management and Tourism, Burapha University Admission Calendar Activity Dates Venue Application January - June Faculty of Management and Tourism

Selection & Admission July Faculty of Management and Tourism Start of Term July Faculty of Management and Tourism

Admission Requirements All applicants MUST: 1. Have a Bachelor’s degree in any related field from an accredited university 2. Have at least two years of work experience in the related field

Requirements documents for application 1. Application form (online application) 2. Three recent one-inch photographs 3. A copy of degree certificate and transcript at Bachelor level 4. One letter of recommendation from former or current instructors or employers 5. A copy of identification card or passport 6. English proficiency test score no older than two years for non-native speakers of English (TOEFL / IELTS / BUU-GET or CU-TEP) 7. Application fee of 500 THB

Selection The selection consists of written examination and interview

3 M.M. in ITM, Faculty of Management and Tourism, Burapha University Program Structure Students need to complete a minimum of 42 credits of course work as laid out in the table below

Credits Plan A (Thesis) 42 Remedial Course non credit Core Courses 30 Thesis 12 Plan B (Independent Study) 42 Remedial Course non credit Core Courses 30 Elective Courses 6 Independent Study 6

Course List

Plan A (Thesis) 39 Remedial Course non credit 66257160 International Human Resources and Cross-Cultural Management 2(2-0-4)

66951160 Statistics for Business Research 2(2-0-4)

66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4)

999061 English Reading for Graduate Studies in Management 2(2-0-4)

Core Courses 30

4 M.M. in ITM, Faculty of Management and Tourism, Burapha University 66666460 Business Negotiation and Arts of International Communication 3(3-0-6)

66262560 Innovation and Technology Management for Tourism and 3 (3-0-6) Hospitality

66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6)

66851660 Accounting and Financial Management for Tourism and Hospitality 3 (3-0-6)

66855360 Innovative Organization Management in Tourism and Hospitality 3 (3-0-6)

66859260 Operation Management and Supply Chain for Tourism and 3 (3-0-6) Hospitality

66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6)

66266560 Tourist Behavior in New Century 3(3-0-6)

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6)

Thesis 12 66269960 Thesis 12(0-0-36)

Plan B (Independent Study) 42 Remedial Course non credit 66257160 International Human Resources and Cross-Cultural Management 2(2-0-4)

66951160 Statistics for Business Research 2(2-0-4)

66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4)

999061 English Reading for Graduate Studies in Management 2(2-0-4)

Core Courses 30 66666460 Business Negotiation and Arts of International Communication 3(3-0-6)

5 M.M. in ITM, Faculty of Management and Tourism, Burapha University 66262560 Innovation and Technology Management for Tourism and 3 (3-0-6) Hospitality

66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6)

66851660 Accounting and Financial Management for Tourism and Hospitality 3 (3-0-6)

66855360 Innovative Organization Management in Tourism and Hospitality 3 (3-0-6)

66859260 Operation Management and Supply Chain for Tourism and 3 (3-0-6) Hospitality

66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6)

66266560 Tourist Behavior in New Century 3(3-0-6)

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6)

Electives 6 (* minimum amount of credits) Courses 66266260 Tourism Destination Management and Branding 3(3-0-6)

66267260 Seminar in ASEAN Tourism 3(3-0-6)

66267360 Seminar in European Tourism 3(3-0-6)

66552260 Innovative Startup and Entrepreneurship for Tourism and 3 (3-0-6) Hospitality

Independent study 6 66269860 Independent study 6(0-0-18)

6 M.M. in ITM, Faculty of Management and Tourism, Burapha University Course Descriptions Remedial Courses non credit 66257160 International Human Resources and Cross-Cultural Management 2 (2-0-4) Analysis, discussion and presentation of problems and practices of human resources development regarding organization behavior, work analysis, development of working process, manpower analysis, job specification, recruitment, allocation, training, development of key indicators in terms of performance, evaluation of job value and wage, working design and innovation, work-life balance, organizational culture convergence and conflict management

66951160 Statistics for Business Research 2 (2-0-4) Fundamental knowledge of business statistics and implementation, data collecting tools, data systemization, sampling, data analysis, evaluation, hypothesis test, analysis of variance, time series analysis, correlation analysis and regression, time series, index, estimation, data organization, and presentation

66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4) Definition and application of micro-and macroeconomics theories into tourism business decisions including organization and market analysis, costs analysis, demand analysis, competition analysis, monopolistic analysis, business control, investment, return of investment, pricing, value estimation and prediction

999061 English Reading for Graduate Studies in Management 2 (2-0-4) Reading skills and strategies, management vocabulary, reading comprehension, analyzing and criticizing articles in the field of business management

Core Course 30 credits 66666460 Business Negotiation and Arts of International Communication 3 (3-0-6) Negotiation strategy and techniques used for effective negotiation at both local and international levels, identification of negotiation issues, problem definitions, clarification of cause of conflict, technique used for addressing conflict both during and after negotiation, cross-cultural negotiation, demographic factors and negotiation power, role of third party in negotiation

66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)

7 M.M. in ITM, Faculty of Management and Tourism, Burapha University Definitions of technology management and innovation, role of technology in hospitality innovation, destination advantage and limitation analysis, opportunity identification, innovative thinking process, development of hospitality innovation and experience creation, value creation and value addition to destination, and significant attraction creation 66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6) Definitions of international marketing, environmental factors and their impacts on international marketing planning and operation, roles of internal trading organizations, international marketing theories, international marketing opportunity analysis, entry, product positioning, packaging design, pricing, selection and development of international distribution channel, marketing communication and international conflict management

66851660 Accounting and Financial Management for 3 (3-0-6) Tourism and Hospitality Accounting concepts, financial statements preparation, financial statements analysis, using accounting information for business decision making, Fundamental of finance, financial management in business, working capital management, and using fundamental finance for business decision making

66855360 Innovative Organization Management in Tourism 3 (3-0-6) and Hospitality Comprehensive understanding of organization structure and its mechanism in modern business management, organization structure development, business process analysis, organization processes clarification and problem identification, organization behaviors, teamwork, analytical tools, decision making, leadership, controlling, performance evaluation and assessment, value creation, enterprise resources planning and business liaison and networking 66859260 Operation Management and Supply Chain for Tourism 3 (3-0-6) and Hospitality Definition, concept, tools to analyze operation process in variety business of tourism and hospitality industry. Implementation operation strategic management and through supply chain.

66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

8 M.M. in ITM, Faculty of Management and Tourism, Burapha University Comprehensive understanding of strategic tourism business development, qualitative and quantitative analysis of internal and external data at both domestic and international levels, comparison and evaluation of competition, implementation of tools in strategy syntheses, strategy development, strategic adaptation, performance examination and evaluation, conditions and development of changing organization

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6) Definition and roles of logistics in tourism business, supply chain and logistics, logistics and business processes, data collection and analysis tools for logistic management, logistic planning, raw material sourcing, procurement, estimation, transportation, warehousing, inventory management, economy of scale, material delivery, shipment and service, handling, and risk management in logistics

66266560 Tourist Behavior in New Century 3(3-0-6) Tourist behavior analysis based on digital socioeconomic environment, aging society, work-force age and Z-generation, inbound and outbound tourism behaviors, decision on traveling, traveling experience, expectation, motivation, tourism and hospitality strategy in 21st century

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6) Roles and importance of research to tourism business, problem identification and statement, identification of objectives, framework initiation, types and scope of research, research design, process, application of computer programs in research conduct, evaluation and synthesis, research ethics, research report reading, presentation and implement of research findings for systematic problem solving

Elective courses 6 credits (For Plan B) 66266260 Tourism Destination management and Branding 3 (3-0-6) Elements and characteristics of tourism destination, analysis of destination development and competition, categorization and characters of destination, tourism style, development of competition potential, resources management, tourism marketing strategy development, tourism destination identity, financial management, management of project in tourism destination, networking, destination image and public relations

9 M.M. in ITM, Faculty of Management and Tourism, Burapha University

66267260 Seminar in ASEAN Tourism 3 (3-0-6) Analysis, discussion and presentation of roles and importance of ASEAN toward tourism, tourism cooperation, ASEAN tourism policy and practices, destination development, types and characteristics of destination, tourism category and attraction, ASEAN tourist behavior, ASEAN tourism law and regulation, problems in ASEAN tourism, cultural difference, imbalance of tourist in ASEAN in terms of economy and society, integration of tourism information technology, development of infrastructure facilitating holistic regional tourism

66267360 Seminar in European Tourism 3 (3-0-6) Analysis, discussion and presentation of roles and importance of European tourism, tourism cooperation, ASEAN-Europe tourism cooperation, European tourism policy and practices, destination development, types and characteristics of destination, tourism category and attraction, European tourist behavior, European tourism law and regulation, problems in European tourism, cultural difference, implementation of information technology for tourism business development and initiation

66552260 Innovative Startup and Entrepreneurship for Tourism and Hospitality 3 (3-0-6) Qualification and world standard of tourism and hospitality, digital business format, business opportunity exploitation based on SWOT analysis, feasibility, business startup, fund raising, taxation, law, business plan

Thesis 12 credits 66269960 Thesis 12 (0-0-36) Research study in subject of particular interest under guidance and supervision of advisors, presentation the study and oral defense

Independent Study 6 credits 66269860 Independent Study 6 (0-0-18) A project and in-depth study in the area of tourism or a relevant topic by producing a good piece of research writing and presentation under the guidance of advisors

10 M.M. in ITM, Faculty of Management and Tourism, Burapha University Study Plan

Credits Plan A First Year / First Semester 9 Remedial Courses 66951360 Managerial Economic for Tourism and Hospitality non credit

999061 English Reading for Graduate Studies in Management non credit

Core Courses 66859260 Operation Management and Supply Chain for Tourism and Hospitality 3 (3-0-6)

66855360 Innovative Organization Management in Tourism and Hospitality 3 (3-0-6)

66666460 Business Negotiation and Arts of International Communication 3 (3-0-6)

First Year / Second Semester 9 Remedial Courses 66951160 Statistics for Business Research non credit

Core Courses 66266560 Tourist Behavior in New Century 3 (3-0-6)

66851660 Managerial Accounting and Financial Management for Tourism and 3 (3-0-6) Hospitality

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6)

First Year / Third Semester (Summer) non credit Remedial Courses

11 M.M. in ITM, Faculty of Management and Tourism, Burapha University 66257160 International Human Resources and Cross-Cultural Management non credit

Second Year / First Semester 12 Core Courses 66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)

66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6)

Thesis 66269960 Thesis 6 (0-0-18) Second Year / Second Semester 12 Core Courses 66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6)

Thesis 66269960 Thesis 6 (0-0-18)

Plan B First Year / First Semester 9 Remedial Courses 66951360 Managerial Economic for Tourism and Hospitality non credit

999061 English Reading for Graduate Studies in Management non credit

Core Courses 66859260 Operation Management and Supply Chain for Tourism and Hospitality 3 (3-0-6)

66855360 Innovative Organization Management in Tourism and Hospitality 3 (3-0-6)

12 M.M. in ITM, Faculty of Management and Tourism, Burapha University 66666460 Business Negotiation and Arts of International Communication 3 (3-0-6)

First Year / Second Semester 9 Remedial Courses 66951160 Statistics for Business Research non credit

Core Courses 66266560 Tourist Behavior in New Century 3 (3-0-6)

66851660 Managerial Accounting and Financial Management for Tourism and 3 (3-0-6) Hospitality

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6)

First Year / Third Semester (Summer) 3 Remedial Courses 66257160 International Human Resources and Cross-Cultural Management non credit

Elective Courses 66552260 Innovative Startup and Entrepreneurship for Tourism and Hospitality 3 (3-0-6)

Second Year / First Semester 9 Core Courses 66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)

66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6)

Independent Study 66269860 Independent Study 3 (0-0-9) Second Year / Second Semester 12 Core Courses

13 M.M. in ITM, Faculty of Management and Tourism, Burapha University 66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6)

Elective Courses 66266260 Tourism Destination Management and Branding 3 (3-0-6)

Independent Study 66269860 Independent Study 3 (0-0-9)

Contact us The Office of Graduate Studies Faculty of Management and Tourism, Burapha University Chalermprakiat Building 169 Longhad Bangsaen Rd., Saensuk, Muang, Chonburi 20131 Tel: 66 3810 2397, 66 3810 2371 Email: [email protected], [email protected] www.bbs.buu.ac.th

14 M.M. in ITM, Faculty of Management and Tourism, Burapha University

Doctor of Philosophy in Management Faculty of Management and Tourism Burapha University

1.Overview Institute Burapha University Faculty Faculty of Management and Tourism Program Doctor of Philosophy in Management Degree offered Doctor of Philosophy (Management) Degree abbreviation Ph.D. (Management) Study periods Weekday or weekend from 09.00 a.m. - 16.00 p.m.

The Doctor of Philosophy (Ph.D.) in Management at Burapha University is a research- based program. The program aims to develop student’s research skills and provide them with in-depth knowledge in business and management. Students may choose concentration on their study from the following fields:  Management  Marketing  Tourism and Hospitality Management  Human Resource Management Graduates from the program are likely to find employment as university lecturers, in the upper management or as industry consultants.

1 Ph.D. in Management Faculty of Management and Tourism, Burapha University

Tuition Fees The tuition fees for the Doctor of Philosophy (Ph.D.) in Management at Burapha University are detailed in the table below.

Amount (THB) Amount (THB) Year / Semester No. - Term Thai Nationals Other Nationals Year 1 / Semester 1 1 - upon admission 50,000 50,000 Year 1 / Semester 1 1 - upon enrollment 100,000 120,000 Year 1 / Semester 2 2 - Fall 150,000 170,000 Year 2 / Semester 1 3 - Spring 150,000 170,000 Year 2 / Semester 2 4 - Fall 150,000 170,000 Year 3 / Semester 1 5 - Spring 150,000 170,000 Year 3 / Semester 2 6 - Fall 100,000 120,000 Total (3 years) 850,000 970,000

Degree Requirements To complete the Doctor of Philosophy (Ph.D.) in Management at Burapha University, students have to meet all the following requirements: 1. Complete all course work with an average grade (GPAX) not less than 3.00 2. Pass the Qualifying Examination 3. Pass the dissertation proposal defense 4. Complete a dissertation in their chosen field 5. Pass the dissertation defense 6. Participate in at least one international academic conference 7. Publish at least one publication 8. Other requirements may be specified on a case by case basis

2. Admission Studying a Ph.D. Program requires time, devotion, conviction, and academic excellence from students. The program is looking for applicants who are hard-working and have a strong interest in scholarly research work. To be eligible to apply for the program, applicants have to meet the following requirements:  Hold a Master’s degree in management or any related fields  English proficiency  High quality research proposal

2 Ph.D. in Management Faculty of Management and Tourism, Burapha University

Admission Calendar Application is open throughout the year

Application Online application at http://e-admission.buu.ac.th/ Fill out the application form and attach the required documents

Requirements documents for application  Application form  Three recent one-inch photographs  Research proposal (not longer than 5 pages)  Two letters of recommendation from former or current instructors or employers  Statement of purpose (Why do you plan to pursue a Ph.D. degree in Management)  English proficiency test score no older than two years for non-native speakers of English (TOEFL / IELTS / BUU-GET or CU-TEP)  A copy of degree certificate and transcript at both Bachelor and Master’s levels  A copy of identification card or passport and house registration  Application fee of 500 THB

Selection The selection consists of an Interview and a research proposal presentation.

3 Ph.D. in Management Faculty of Management and Tourism, Burapha University

3. Program Structure and Study Plan Students need to complete a minimum of 60 credits of course work as laid out in the table below. Courses Credits Remedial courses - Fundamental courses 15 Core Courses 91 Dissertation 36 Total 60

1 minimum amount of credits may vary according to field of study

4 Ph.D. in Management Faculty of Management and Tourism, Burapha University

Year 1 : First Semester

Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) English Reading and Writing for Research 3(3-0-6) Remedial 660701 Work non-credit Remedial 660702 Statistical Analysis for Research 3(3-0-6) non credit

Fundamental 663701 Econometrics I 3(3-0-6) Fundamental 668701 Seminar in Advanced Management Theory 3(3-0-6) Total 6

Year 1 : Second Semester Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) Fundamental 668707 Information Technology for Management 3(3-0-6)

Fundamental 669701 Multivariate Statistical Analysis 3(3-0-6)

Fundamental 669801 Advanced Research Methodology 3(2-2-5) Core 66XXXX Core subject 1 3(3-0-6) Total 12

Year 2 : First Semester Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) Core 66XXXX Core subject 2 3(3-0-6) Core 66XXXX Core subject 3 3(3-0-6) Total 6

5 Ph.D. in Management Faculty of Management and Tourism, Burapha University

Year 2 : Second Semester Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) Dissertation 669998 Dissertation 12(0-0-36) Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5) non credit Total 12

Year 3 : First Semester Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) Dissertation 669998 Dissertation 12(0-0-36) 3(2-2-5) Dissertation 669901 Seminar in Doctoral Dissertation non credit Total 12

Year 3 : Second Semester Credits Courses Code and Course lists (ทฤษฎี-ปฏิบัติ- ศึกษาด้วยตนเอง) Dissertation 669998 Dissertation 12(0-0-36) 3(2-2-5) Dissertation 669901 Seminar in Doctoral Dissertation non credit Total 12

6 Ph.D. in Management Faculty of Management and Tourism, Burapha University

4. Course List Remedial courses non credit 660701 English Reading and Writing for Research Work 3(3-0-6) 660702 Statistical Analysis for Research 3(3-0-6) Fundamental courses 15 credits 663701 Econometrics I 3(3-0-6) 668701 Seminar in Advanced Management Theory 3(3-0-6) 668707 Information Technology for Management 3(3-0-6) 669701 Multivariate Statistical Analysis 3(3-0-6) 669801 Advanced Research Methodology 3(2-2-5) Core courses no less than 9 credits 1. Tourism and Hospitality Management 662701 Seminar in Tourism Theories and Concepts 3(3-0-6) 662702 Seminar in Global Strategic Management for Tourism 3(3-0-6) and Hospitality 662703 Seminar in Innovation Solutions in Tourism and 3(3-0-6) Hospitality 662704 Seminar in Tourism and Hospitality Research 3(3-0-6) 2. Marketing 665701 Seminar in Consumer Behavior 3(3-0-6) 665702 Seminar in Marketing Theory and Strategy 3(3-0-6) 665703 Quantitative Modeling in Marketing 3(3-0-6) 665704 Seminar in Marketing Research 3(3-0-6) 3. Human Resource Management 667701 Seminar in Human Resource Management 3(3-0-6) 667702 Seminar in Human Resource Development 3(3-0-6) 667703 Seminar in Employee Relations 3(3-0-6) 667704 Seminar in Human Resource Research 3(3-0-6) 4. Management 668702 Seminar in Advanced Organizational Behavior Theory 3(3-0-6) 668703 Seminar in Sustainability Management 3(3-0-6) 668704 Seminar in International and Cross-cultural 3(3-0-6) Management 668705 Seminar in Strategic Management 3(3-0-6) 668706 Seminar in Management Research 3(3-0-6)

7 Ph.D. in Management Faculty of Management and Tourism, Burapha University

5. Course Descriptions

Remedial courses 660701 English Reading and Writing for Research Work 3(3-0-6) Reading and discussing research articles from top-tier academic journals in business management; writing abstract, research proposal, and research report; research ethic issue

660702 Statistical Analysis for Research 3(3-0-6) Data dispersion measurement; central tendency measurement; analysis of variance; parameter estimation; statistic analysis; hypothesis testing; basic and advanced statistics; descriptive and inferential statistic; parametric and nonparametric statistic; use of statistical software

Fundamental courses 663701 Econometrics I 3(3-0-6) Guass markov Theorem; maximum likelihood estimator; econometric modeling and estimation techniques; linear and non-linear models; limited dependent variable models; simultaneous equations models; dynamic model estimation; applied time series and forecasting; causality cointegration and error correction models; testing and understanding origin and output of advanced econometric tools; use of econometric software program to estimate modeling; interpretation and implication of estimated results

668701 Seminar in Advanced Management Theory 3(3-0-6) Contemporary management theories; perspectives on organizational studies; transaction cost and agency theories; environmental effects and strategic behavior; organizational linkages and networking; organizational change and culture; technology management and innovation; power and organizational policy; Thai values and culture; cross-cultural management issues; theory building in management research

668707 Information Technology for Management 3(3-0-6) Roles of information technology in business management and organization; information technology infrastructure; information system; system architecture; data management system; data communication; data warehouse; data mining; network infrastructure; information and network security; e-commerce; web; wireless technology; internet; mobile business; enterprise information systems; decision support system; business intelligence system; law; ethics; social responsibility

8 Ph.D. in Management Faculty of Management and Tourism, Burapha University

669701 Multivariate Statistical Analysis 3(3-0-6) Advanced statistical techniques; analysis of multivariate data; multivariate random variables; multivariate linear regression; principal component analysis; factor analysis; discriminant analysis; cluster analysis; canonical correlation analysis; multidimensional scaling; structural equation modeling and hierarchical linear modeling; data cleaning techniques; analysis with statistical software

669801 Advanced Research Methodology 3(2-2-5) Paradigms in social research, positivism, interpretivism/phenomenology; ontology, epistemology, methodology; research approach, research process Philosophy of quantitative research, quantitative research methodology; descriptive research; experiment; cross-sectional data, longtitudial data; data collection; research instrument, development and test; sample selection; data analysis; statistical tools; high- quality research report writing; ethical issues in quantitative research Philosophy of qualitative research, qualitative research methodology; grounded theory, ethnography; qualitative data collection methods; data interpretation and analysis; computer programs for qualitative research; high-quality research report writing; ethical issues in qualitative research

Core courses 662701 Seminar in Tourism Theories and Concepts 3(3-0-6) Theory and concept in tourism; current issue in tourism; factors affected to tourism system

662702 Seminar in Global Strategic Management for 3(3-0-6) Tourism and Hospitality Internal and external environment of tourism and hospitality industry; change in Internal and external environment of tourism and hospitality industry; strategy for tourism and hospitality industry; global competitiveness in tourism and hospitality industry

662703 Seminar in Innovation Solutions in Tourism and Hospitality 3(3-0-6) Innovation in tourism and hospitality; change in innovation in tourism and hospitality; issue in development of innovation in tourism and hospitality; case studies of innovation development in tourism and hospitality

662704 Seminar in Tourism and Hospitality Research 3(2-2-5) Conceptual and theoretical perspectives in tourism and hospitality research; current issue in tourism and hospitality research; quantitative and qualitative approach in tourism and hospitality research; advanced research methodology for tourism and hospitality Industry 9 Ph.D. in Management Faculty of Management and Tourism, Burapha University

664501 Corporate Performance Analysis for Decision-Making 3(3-0-6) Financial position and performance of corporate; profitability; efficiency in resource management; returns on investment; working capital management; purpose of financial policy corporate; capital budgeting; financial reporting analysis for economic decision making of management and stakeholders

665501 Marketing Strategy and Policy 3(3-0-6) Theories, concepts, and researches in marketing process and marketing decision making; marketing case studies; marketing environment analysis; understand target consumers and their demands; segmentation; targeting; positioning; differentiation; marketing policy; product strategy; brand; price; distribution channel; marketing communication

665701 Seminar in Consumer Behavior 3(3-0-6) Theory, research works, and models pertaining to consumer’s decision processes; consumer behavior and consumption; factors influencing consumer behavior; current issues in consumer behavior; research in consumer behavior; theory in psychology and social- psychology related to motivation, personality, perception, memory, information processing, and attitude; reference groups and their influence; cultural factors; consumerism; responsible consumption

665702 Seminar in Marketing Theory and Strategy 3(3-0-6) Seminal classic and current marketing theories, concepts and researches; marketing strategy formulation, implementation, and control; Marketing strategy management and design; researches on marketing strategy, segmenting, targeting, positioning, 4P’s, branding, strategic alliance, networking, sustainable marketing strategy, the role of marketing in sustainable development

665703 Quantitative Modeling in Marketing 3(3-0-6) Statistical Models for marketing decision; models of consumer and business buying behavior; models of consumer choice; judgment on brand choice, new product strategy; pricing decision; judgment on channel of distribution; marketing communication; practical issues on quantitative models for marketing decisions making

665704 Seminar in Marketing Research 3(2-2-5) Current issues in marketing research and research methodology; research question setting; marketing research design; behavioral research; consumer research; research on firms; research on consumer behavior; research methodology; survey research; experimental research; qualitative research; data collection; data analysis. 10 Ph.D. in Management Faculty of Management and Tourism, Burapha University

667701 Seminar in Human Resource Management 3(3-0-6) Researches in the topics of human resource management, human resource planning, recruitment and selection, performance management, talent management, and employee retention; trend and concepts in modern human resource management

667702 Seminar in Human Resource Development 3(3-0-6) Concepts, theories, and research works in the topics of human resource development, training, developing, planning for career development, and organizational development; trend and concepts in modern human resource development

667703 Seminar in Employee Relations 3(3-0-6) Concepts, theories, and researches in the topics of industrial relations, context of industrial relations, trade union development and function, trade union organization and structure, collective bargaining, employee involvement and participation, negotiation, and strategic planning for employee relations 667704 Seminar in Human Resource Research 3(2-2-5) Current issues on research methodology in human resource management, human resource development, and employee relations.

668501 Business, Leadership, and Corporate Sustainability 3(3-0-6) Theories and practices on organization management, organization behavior, leadership, development for corporate sustainability, environments encompassing business organization, corporate environments, interaction between organization and its environments, and the role of management

668702 Seminar in Advanced Theory in Organizational Behavior 3(3-0-6) Theories of individual and organizational behavior from research in perspectives of social identity theory; affect on emotion; justice; job attitudes; social networks; research in psychology, sociology, and organization studies; the major areas of organizational behavior research; emergent areas of theory and research

668703 Seminar in Sustainability Management 3(3-0-6) Current issues in sustainability management; implications and responses in corporate operations; supply chain products, services, and markets for sustainability; community responsibilities; development and implementation of strategies for sustainable organizations; concepts and methods of systems dynamics; the background in global climate change

11 Ph.D. in Management Faculty of Management and Tourism, Burapha University

668704 Seminar in International and Cross Cultural Management 3(3-0-6) Impact of culture on management; cultural differences; cultural conditioning; managing cultural diversity; international assignments and global career development; international mergers and acquisitions; multicultural environment; cross-cultural leadership; cross-cultural communication and negotiations

668705 Seminar in Strategic Management 3(3-0-6) Concept, theory, and principle in strategy; empirical findings in the field of strategy; the complexity of business problems; the interrelationship of business functions; strategic decision making; assessing the strategic situation; strategic planning systems and techniques; implementation and control; theoretical perspectives in industrial organization economics and resource-based view; agency and game theory; transaction cost economics; institutional theory and organization ecology

668706 Seminar in Management Research 3(2-2-5) Current issues in management research; research question setting; management research design; research in strategic management, leadership, organization and management, cross cultural management; qualitative and quantitative research in management

669501 Research in Business Management 3(2-2-5) Research methods in management; theory and concepts related to business research methodology; research work published in national and international top-tier journals; key steps of research process, introduction, research objectives, research question, literature review, hypotheses, research design (exploratory research, descriptive research, and experimental research), sampling, data collection, data analysis, discussion, and report reporting; utilize research works in business decision-making

Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5) Preparation for doctoral dissertation; follow-up the doctoral dissertation progress; development of doctoral dissertation, research topic, research question, research aims and objectives; literature review, research methodologies, research conduct; data collection; data analysis; platform for share and learn among doctoral students

669998 Dissertation 36 (0-0-108) Purpose of research; literature review, analysis and synthesis; confidence evaluation of literature review; research aims and objectives; research methodologies; research proposals; research conducts; result processing and analysis; result synthesis; discussions; citations and 12 Ph.D. in Management Faculty of Management and Tourism, Burapha University international bibliographic systems; full research report compilation; research article presentation in national and international conference; research article authoring; abstract preparation; oral presentations; ethics and code of conducts of researchers; ethics in publishing academic works

6. Scholarships  Scholarships to study at a European partner university for all students  Funds for dissemination of research findings abroad at least 2 times per student  Dissertation Grant  Research Assistant  Teaching Assistant

Contact us The Office of Graduate Studies Faculty of Management and Tourism, Burapha University Chalermprakiat Building 169 Longhad Bangsaen Rd., Saensuk, Muang, Chonburi 20131 Tel: 66 3810 2397, 66 3810 2371 Email: [email protected] www.bbs.buu.ac.th

13 Ph.D. in Management Faculty of Management and Tourism, Burapha University