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Logo and Icon Guidance

October 2020 Usage requirements

Thank you for your interest in including Bing in your materials. We If no agreement exists or if the proposed use doesn’t fall within want to make it as easy as possible for you to utilize our trademarked the scope of your existing agreement, check if the use falls material; however, to manage and protect the value of our brand, we have within the General Microsoft Trademark Guidelines and/or the specific usage requirements. Microsoft Corporate Logo Guidelines.

A trademark use license is required in order to: Finally, if the use is not covered in any of the above or you are 1) Use the trademark (logo) not sure, it’s best to obtain a specific, stand-alone authorization 2) Use the trademark or name to indicate sponsorship or endorsement or license. Such license must be initiated and approved by the 3) Indicate a compatibility endorsement from Microsoft Bing, such as Microsoft business owner who you are working with. If you do “results from Microsoft Bing” or similar not have a business owner contact, email the Microsoft brand team ([email protected]) to get started.

If you have existing agreements with Microsoft Bing, such as Bing APIs or The Microsoft Bing trademark can only be used in a way that agreements, check those first to determine if your desired use of accurately reflects the nature of the relationship between your the Microsoft Bing trademark is covered. company/product and Bing and adheres to the guidelines in this document.

2 Microsoft Bing logo and icon Guidance Our elements

Results from Microsoft Bing

3 Microsoft Bing logo and icon Guidance Logo

On light backgrounds. Use the positive version (logotype in gray on light or white On dark backgrounds. Use the knock-out version(logotype in white on dark backgrounds) backgrounds, including dark areas in photographs.

4 Microsoft Bing logo and icon Guidance Logo usage

5 Microsoft Bing logo and icon Guidance Product icon

6 Microsoft Bing logo and icon Guidance Product icon sizing, labeling and scaling

½ X X ½ X ½ X X ½ X

1/8 X Microsoft Bing

½ X X ½ X Width 0.16 in/ 4.23 mm/ 16 px

7 Microsoft Bing logo and icon Guidance © 2020 Microsoft Corporation. All rights reserved.