Bing/Microsoft Ads Introduction & Importing Campaigns from Google
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20 Mins Rapid Growth Session
Adcore Webinars 20 mins rapid growth session Yossi Elchanan Federica Mueller CMO Partner Manager • A leading international digital marketing solutions provider since 2006 • 15 years of experience in digital advertising • Technology developers for digital marketing automation • Google, Microsoft, Facebook & TikTok premier partners • Listed on the TSXV (Toronto Stock Exchange) and the FSE (Frankfurt Stock Exchange) About Adcore 2 Agenda • 4 points for rapid growth 5:52 • Opportunity alert! 3:24 • The future is almost here: Roadmap to success 15:36 3 4 points for rapid growth 4 4 points for rapid growth 1. New Manager Account (MCC) structure Same as Google, you are now able to easily 5 Better organization of insights: Manager Account Overview The new Manager account structure is supported with a better Management dashboard 6 4 points for rapid growth 2. Easier, improved import from Google two different platforms? • Use the Import Accounts feature to import all your campaigns from Google. • Use Scheduling in order to keep them updated 7 4 points for rapid growth You can now import from Google Ads: Items that can’t be imported but can be re- created using Microsoft Advertising • 20 thousand campaigns • Account-level App Extensions • 10 million ad groups • Ad group-level App Extensions • 20 million keywords • Automated rules • 20 million ads • IP exclusions • 5.5 million ad group-level and campaign-level • Remarketing lists and associations negative keywords combined • 10 million ad group product partitions • 200,000 all other entities combined • 3 million targets 8 4 points for rapid growth 3. Let DSA do the work for you Dynamically target relevant search terms Now open for tier 1 countries Tip: Start with high bids to gain traffic at first 9 4 points for rapid growth 4. -
Retail for Lease 2987 Granville Street Vancouver, British Columbia
RETAIL FOR LEASE 2987 GRANVILLE STREET VANCOUVER, BRITISH COLUMBIA Exceptional Yaletown Retail Opportunity CONTACT US Mario Negris Nolan Toigo Personal Real Estate Corporation Sales Representative Executive Vice President +1 778 372 3938 +1 604 662 3000 [email protected] [email protected] URBAN | PROPERTIES | GROUP WEST 5TH AVENUE UNO LANGANN INE ART AVAILABLE TAL SHOP CHEESECAE ETC. IRA HAA SPA ATINSONS WEST 6TH AVENUE UNER CONSTRUCTION ASTERPIECE PAULS PLACE OLETTERY ART|ANTIUES|ESIGN URBAN ITNESS ARARAT RUGS SCOTT ART RAIN SONS ART AVYAN CARPETS CANAIAN CANNABIS CANCER RESERACH ASTERS GALLERY HEEL INE ART STARBUCS AUCTION GALLERY WEST 7TH AVENUE VACANT INUSTRIAL REVOLUTION ONA NELLIS IAN TAN GALLERY AVAILABLE CACHE COUTURE VANCOUVER HAIR ACAEY URBAN BARN OUGLAS REYNOLS GALLERY SUYA HOE ECOR ALISON BOUTIUE THE BRIC GRANVILLE STREET AVAILABLE WEST 8TH AVENUE STRUCTUBE PA PAYRY RUG VILLA BEAU INTERIORS VERANAH ANTIUES CALIORNIA CLOSETS URBANITY SG P GALLERY ALLURE NAILS SPA UBREAITII RESH SLICE LE SALON HAE SOE SHOP URBATO GALLERY RE RUBY HAIR STUIO RBC AVAILABLE WEST BROADWAY BLEN COEE CONALS RESTAURANT CHOW SANG INIGO 2 LEVELS EWELLERY E3 URNITURE BURRITO CURRENCY STARBUCS ECHANGE SUSHI VAN GRANVILLE GREEN RHINO EICAL CLINIC IREHALL CANNABIS VANCOUVER SHOE REPAIR PHARASAVE RESTORATION HARWARE PUBLIC LIBRARY EWAR CHAPAN WOAN W 10TH AVENUE BAN O ONTREAL POTTERY BARN AVAILABLE 2 LEVELS ASON . REE PEOPLE AS BEER WINE SPIRITS SOT OC THE ARUIS HOUSE O NIVES ASHIA OE ASHION ROOTS ECCO STARBUCS COEE EYES OR YOU LUSSO BABY WIRELESS -
Microsoft Advertising Holiday 2020 5- Minute News Flash
Microsoft Advertising Holiday 2020 5- Minute News Flash Are you ready to reach your customers this holiday shopping season? Holiday 2020 Planning Microsoft Audience Network and Programmatic Native Advertising Meet the Microsoft Audience Network Premium native placements Strict publisher standards and AI-powered curation Brand-safe experiences Transparency and controls for advertisers Outlook.com Microsoft Edge Highly contextual ad placements Based on Microsoft first-party intent data Strong industry ad performance Driven by leading-edge AI technology MSN Select publisher partners Reach your audience at scale through in-feed native ads 242M 10B total unique daily cross-screen visitors in the U.S.¹ data signals² Product Text Image ad ad ad 1. comScore Microsoft Audience Platform Report, December 2019. 2. Microsoft internal data, June 2020. Achieve your goals with high-performing ads Our Audience Ads CTRs outperform other native platforms delivering ads on the same properties MSN INFOPANE OUTLOOK.COM PUBLISHER PARTNERS 2x CTR¹ 1x CTR¹ 3.5x CTR² 1. Microsoft internal data, November 2019-January 2020. 2. Publisher partner data and Microsoft internal data, November 2019-January 2020. Numbers are rounded to the nearest percentage point. CTR is click-through rate. Retail Strategy for Seasonal Promotions Complement product ads with image-based ads to drive users down funnel • Similar Audiences to prospect AWARENESS Expand your remarketing lists for new reach. • Relevant In-market Audiences CONSIDERATION Using In-market Audiences, target prospects that are interested in your products and/or services CONVERSION • Remarketing to drive increased site engagement • Shopping Campaigns on the Microsoft Audience Network • Shopping Campaigns with Dynamic Remarketing REPEAT PURCHASE Why expand your shopping reach through the Microsoft Audience Network? Increased Opportunity Easy Activation Amazing Performance No images or text required- Using Dynamic Remarketing in assets are pulled directly Holiday Season 2019, retailers saw: from the feed. -
HTTP Cookie - Wikipedia, the Free Encyclopedia 14/05/2014
HTTP cookie - Wikipedia, the free encyclopedia 14/05/2014 Create account Log in Article Talk Read Edit View history Search HTTP cookie From Wikipedia, the free encyclopedia Navigation A cookie, also known as an HTTP cookie, web cookie, or browser HTTP Main page cookie, is a small piece of data sent from a website and stored in a Persistence · Compression · HTTPS · Contents user's web browser while the user is browsing that website. Every time Request methods Featured content the user loads the website, the browser sends the cookie back to the OPTIONS · GET · HEAD · POST · PUT · Current events server to notify the website of the user's previous activity.[1] Cookies DELETE · TRACE · CONNECT · PATCH · Random article Donate to Wikipedia were designed to be a reliable mechanism for websites to remember Header fields Wikimedia Shop stateful information (such as items in a shopping cart) or to record the Cookie · ETag · Location · HTTP referer · DNT user's browsing activity (including clicking particular buttons, logging in, · X-Forwarded-For · Interaction or recording which pages were visited by the user as far back as months Status codes or years ago). 301 Moved Permanently · 302 Found · Help 303 See Other · 403 Forbidden · About Wikipedia Although cookies cannot carry viruses, and cannot install malware on 404 Not Found · [2] Community portal the host computer, tracking cookies and especially third-party v · t · e · Recent changes tracking cookies are commonly used as ways to compile long-term Contact page records of individuals' browsing histories—a potential privacy concern that prompted European[3] and U.S. -
Microsoft Creative Acceptance Policy May 6, 2021
Microsoft Creative Acceptance Policy May 6, 2021 Welcome The Global Microsoft Creative Acceptance Policy is designed to ensure consistently high standards of advertising across all Microsoft media properties and platforms and Microsoft Ad Exchange (MAX) which includes MSN, Windows, Xbox Dash, Outlook.com and syndicated partners worldwide. Consistently high editorial standards align with Microsoft's brand identity and provide a backdrop for quality advertisers and users. Based on this broad charter and a rapidly changing ecosystem, stakeholder engagement across Microsoft drives focus on industry, publisher and brand alignment; resulting in policy definition that ensures a fluid and dynamic approach to high quality ad standards worldwide. Policy Overview The Global Microsoft Creative Acceptance Policy (CAP) applies to advertisements on all Microsoft platforms, Publishers and markets. At any time and for any reason in its sole discretion, Microsoft reserves the right to (i.) refuse any advertising/advertisers; (ii) make exceptions to this policy on a case-by-case basis; and (iii) make changes or add to this policy. Immediate Removal Criteria The following section lists CAP violations that will result in an ad’s immediate removal from the network; all other CAP violations not listed below require a 24-hour SLA to resolve prior to removal. Removal criteria are global unless called out as specific to the US or other country. All publishers/sites Global restrictions for all publishers / sites: • Broken or blank creative • Causing degradation of site performance (ex: excessive animation, file weights) • Misleading or sensationalized messaging, content or images • Illegal materials or content • Morally reprehensible (patently offensive and/or without redeeming social value) • Inappropriate content (ex. -
No. 19-1061, Viewed 07/29/2020
MicrosoftUSCA4 Advertising Appeal:| Search Engine Marketing19-1061 (SEM) & more Doc: 51 Filed: 08/13/2020 Pg: 1 of 5 Benefits Advertising Cost Testimonials FAQ Sign up now Sign In Millions are searching. Already use Microsoft Advertising? Make sure they find you. Enter your user name or email address to Reach customers looking for your business. Use the Microsoft Search Network to sign in: connect with an audience that searches 5.9 billion times a month.1 Sign up now Have a question? Please call us at 877-635-3561. 1. comScore qSearch, Explicit Core Search (custom), September 2019. Microsoft Search Network includes Microsoft Forgot your user name? sites, Yahoo sites (searches powered by Bing) and AOL sites in the United States. Data represents desktop traffic only. Powerful network. Powerful07/29/2020 benefits. viewed 19-1061, No. © 2020 Microsoft Legal Privacy & Cookies Advertise Developers Support Blog Feedback REACH ACROSS DEVICES GO GLOBAL OR LOCAL EASY TO IMPORT Connect with customers who are Reach millions of unique searchers on If you're already using another product looking for your products and services the Microsoft Search Network — by like Google Ads, it's easy to pull that at home, at work or on the go. country, city or within a specific campaign into Microsoft Advertising. distance. Keep costs in check https://ads.microsoft.com/[7/29/2020 4:09:35 PM] MicrosoftUSCA4 Advertising Appeal:| Search Engine Marketing19-1061 (SEM) & more Doc: 51 Filed: 08/13/2020 Pg: 2 of 5 Use our tools to help manage your campaigns and meet your advertising goals. -
A/B Testing Challenges in Large Scale Social Networks
From Infrastructure to Culture: A/B Testing Challenges in Large Scale Social Networks Ya Xu, Nanyu Chen, Adrian Fernandez, Omar Sinno, Anmol Bhasin LinkedIn Corp, 2029 Stierlin Court, Mountain View, CA 94043 {yaxu, nchen, afernandez, osinno, abhasin}@linkedin.com ABSTRACT experiments. The theory of controlled experiment dates back to Sir Ronald A. A/B testing, also known as bucket testing, split testing, or Fisher’s experiments at the Rothamsted Agricultural Experimental controlled experiment, is a standard way to evaluate user Station in England in the 1920s [11]. Since then, many textbooks engagement or satisfaction from a new service, feature, or and papers from different fields have provided theoretical product. It is widely used among online websites, including social foundations [20, 21, 32, 33] for running controlled experiments. network sites such as Facebook, LinkedIn, and Twitter to make While the theory may be straightforward, the deployment and data-driven decisions. At LinkedIn, we have seen tremendous mining of experiments in practice and at scale can be complex and growth of controlled experiments over time, with now over 400 challenging [13, 14]. In particular, several past KDD papers have concurrent experiments running per day. General A/B testing discussed at length the experimentation systems used at Microsoft frameworks and methodologies, including challenges and pitfalls, Bing and Google [8, 9], including best practices and pitfalls [7, have been discussed extensively in several previous KDD work 10]. Facebook also introduces the PlanOut language which [7, 8, 9, 10]. In this paper, we describe in depth the provides a toolkit for parameter-based experiments [12]. -
UI Design and Interaction Guide for Windows Phone 7
UI Design and Interaction Guide 7 for Windows Phone 7 July 2010 Version 2.0 UI Design and Interaction Guide for Windows Phone 7 July 2010 Version 2.0 This is pre-release documentation and is subject to change in future releases. This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release. This docu- ment is provided for informational purposes only and Microsoft makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this document remains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this docu- ment. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. -
2013 State of Media
UNDERSTANDING GROWTH TARGETING THE NEW MOBILE AUDIOAND FRAGMENTATION 26 CONSUMER82 STATE OF MEDIA 2013 ANALYTICS DEATH OF BIG DATA, RISE OF SMART DATA 68 ESPN: End of an Empire? 34 02 VIDEO EVERYWHERE FACT, FICTION & FUTURE Letter from the President For me, working in the discussions that will continue this industry has to drive growth and progress. always been an exciting adventure. Offline and online are cohabitating It still is to this now more than ever to earn day. Nevertheless, viewers’ time, so let’s examine the continuous shakeup of content and provider advancements models. Today technologies like in the media Dish Network’s Hopper and landscape Aereo (page 6) are stirring the can make pot, but tomorrow, who knows? our jobs and the task of tracking I also happen to be a tablet addict, trends a challenging endeavor. so it’s been enjoyable to see my These rapid changes are what favorite magazines adapting to the encouraged us to write our very ever-increasing push for crossover first STATE OF MEDIA (SOM) content (page 22). This process has four years ago, and I am proud to already made for some truly creative say our mission to keep business uses of the medium and I can’t wait partners, clients, new friends and to see what’s next. Again, it all ourselves informed has successfully reminds me that we should dispel continued to this day. Now, just the premonitions and instead look like the industry in which we work, at the opportunities a more unified KSM is evolving our publication media ecosystem will produce. -
Google Analytics Connector User Guide
Google Analytics Connector User Guide Content If you use Google Analytics to track traffic and conversions for your clients’ advertising campaigns, no doubt you have struggled to find a way to include the Google Analytics detailed statistics into your existing pay-per-click reports. Our Google Analytics Connector module seamlessly incorporates every valuable metric from your GA profiles and maps them to the appropriate keywords and ads in associated PPC campaigns. In addition, Acquisio features a large selection of calculated columns designed to provide deep analysis you desire, such as Page Views/Click, Cost/Users, and many more. This document describes the steps required to implement the Google Analytics Connector in your Acquisio campaigns. 1. Important Notice 2. What will change? 3. What will you gain by migrating Google Analytics to Acquisio? 4. Are there limitations to URL encoding? 5. Connect aGoogle Analytics profile to an Acquisio client account 6. Display your imported metrics in Acquisio 7. Google Analytics Calculated Metrics Important Notice Campaign Level Tracking Templates As part of setting up Google Analytics, we may encode additional UTM parameters into the Campaign-level Tracking Templates of your campaigns. For campaigns running on Google Ads, you will have the option to apply UTM tags or not. For Microsoft Advertising, we will apply the UTM tagging to the tracking template in all cases. These additional parameters are required to track your campaign performance at Google Analytics. Important Notes: 1. We use the tracking templates as a way to have the search engine apply the required parameters without affecting the actual Final URLs of your ads. -
Model Ensemble for Click Prediction in Bing Search Ads
Model Ensemble for Click Prediction in Bing Search Ads Xiaoliang Ling Weiwei Deng Chen Gu Microsoft Bing Microsoft Bing Microsoft Bing No. 5 Dan Ling Street No. 5 Dan Ling Street No. 5 Dan Ling Street Beijing, China Beijing, China Beijing, China [email protected] [email protected] [email protected] ∗ Hucheng Zhou Cui Li Feng Sun Microsoft Research Microsoft Research Microsoft Bing No. 5 Dan Ling Street No. 5 Dan Ling Street No. 5 Dan Ling Street Beijing, China Beijing, China Beijing, China [email protected] [email protected] [email protected] ABSTRACT Google [21], Facebook [14] and Yahoo! [3]. Recently, factoriza- Accurate estimation of the click-through rate (CTR) in sponsored tion machines (FMs) [24, 5, 18, 17], gradient boosting decision ads significantly impacts the user search experience and businesses’ trees (GBDTs) [25] and deep neural networks (DNNs) [29] have revenue, even 0.1% of accuracy improvement would yield greater also been evaluated and gradually adopted in industry. earnings in the hundreds of millions of dollars. CTR prediction is A single model would lead to suboptimal accuracy, and the above- generally formulated as a supervised classification problem. In this mentioned models all have various different advantages and dis- paper, we share our experience and learning on model ensemble de- advantages. They are usually ensembled together in an industry sign and our innovation. Specifically, we present 8 ensemble meth- setting (or even machine learning competition like Kaggle [15]) to ods and evaluate them on our production data. Boosting neural net- achieve better prediction accuracy. For instance, apps recommen- works with gradient boosting decision trees turns out to be the best. -
Consumer Heterogeneity and Paid Search Effectiveness
Consumer Heterogeneity and Paid Search E↵ectiveness: A Large Scale Field Experiment⇤ Thomas Blake† Chris Nosko‡ Steven Tadelis§ October 30, 2013 Abstract Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. We present results from a series of large-scale field experiments done at eBay that were designed to measure the causal e↵ectiveness of paid search ads. Because search clicks and purchase behavior are correlated, we show that returns from paid search are a fraction of conventional non-experimental estimates. As an extreme case, we show that brand-keyword ads have no short-term benefits. For non-brand keywords we find that new and infrequent users are positively influenced by ads but that more frequent users whose purchasing behavior is not influenced by ads account for most of the advertising expenses, resulting in average returns that are negative. ⇤We are grateful to many ebay employees and executives who made this work possible. We thank Susan Athey, Randall Lewis, David Reiley, Justin Rao and Florian Zettelmeyer for comments on earlier drafts. †eBay Research Labs. Email: [email protected] ‡University of Chicago and eBay Research Labs. Email: [email protected] §UC Berkeley and eBay Research Labs. Email: [email protected] 1 Introduction Advertising expenses account for a sizable portion of costs for many companies across the globe. In recent years the internet advertising industry has grown disproportionately, with revenues in the