20 Mins Rapid Growth Session

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Ad core W eb inars

20 mins rapid growth session

Yossi Elchanan

Fed erica Mueller
CMO

Partner Manag er

•

A lead ing international d ig ital m arketing so lutions p rovid er since 20 0 6

••

15 years of exp erience in d ig ital ad vertising Technolog y d evelop ers fo r d ig ital m arketing autom ation

••

Goog le, Micro so ft, Faceb ook & TikTo k p rem ier p artners

Listed on the TSXV (To ronto Stock Exchang e) and the FSE (Frankfurt Stock Exchang e)

About Adcore

Agenda

• 4 p oints for rap id g rowth 5:52 • Op p ortunity alert! 3:24 • The future is alm ost here:
Road m ap to success 15:36

4 points for

rapid growth

4 points for rapid growth

1. New Manager Account (MCC) structure

Sam e as Goog le, you are now ab le to easily

Better organization of insights:
Manager Account Overview

The new Manag er account structure is sup p orted with a b e tter Manag em ent d ashb oard

4 points for rapid growth

2. Easier, improved import from Google

two d iffere nt p latform s?

• Use the Im p o rt Ac c o unt s feature to im p ort all your cam p aig ns from Goog le.

• Use Sched uling in ord er to keep them up d ated

4 points for rapid growth

You can now import from Google Ads:

Items that can’t be imported but can be re-

created using Microsoft Advertising

• 20 thousand cam p aig ns
• Account-level Ap p Extensions

• Ad g roup -level Ap p Extensions

• Autom ated rules
• 10 m illion ad g roup s

• 20 m illion keyword s • 20 m illion ad s
• IP exclusions
• 5.5 m illion ad g roup -level and cam p aig n-level

neg ative keyword s com b ined
• 10 m illion ad g roup p rod uct p artitions • 20 0 ,0 0 0 all other entities com b ined • 3 m illion targ ets
• Rem arketing lists and asso ciations

4 points for rapid growth

3. Let DSA do the work for you

Dynam ically targ et re levant se arch te rm s
Now op en for tier 1 countries

Tip :

Start with hig h b id s to g ain traffic at first

4 points for rapid growth

4. Unique targeting options

Microsoft’s qualitative edge

4 points for rapid growth

4. Unique targeting options

LinkedIn profile targeting

- Co m p any -

- Ind ustry -
- J ob function -

Use in search cam p aig ns, d ynam ic search ad cam p aig ns,
Shop p ing Cam p aig ns and aud ience cam p aig ns.

4 points for rapid growth

4. Unique targeting options

Microsoft Audience Network

• Micro so ft Grap h • Sm art user p rofiling b ased on all Micro so ft assets com b ined with intent and location
• Present Native Ad s to the m ost relevant user, in the m ost relevant tim e

Opportunity

alert!

Opportunity alert!

• Dynam ic tim e with p lenty of rising op p ortunities. • Users m o ve from offline to online

•

in Microsoft search and Aud ience network.

Rising industries

✓ Ecom m erce in g eneral ✓ Co cooning - hom e everything : office, d esig n, self-care ✓ Dom estic travel ✓ Ed ucation / self-learning ✓ Health and at hom e fitness

St a y up d a t e d

• h ttp s :/ / n ews .m i c rosoft .c om / cov i d -1 9 -resp onse/ • h ttp s :/ / s up p ort .w i x .c om / en/ cov i d -1 9 -and -your-s i t e • h ttp s :/ / s up p ort .g o og l e .c om / g oog l e -ad s/ answer/ 9 790 90 9?h l =e n • h ttp s :/ / w ww .p a rtners .s kyscanner .n et/ i n s i g h ts/ trave l -trend s-and -ana l y s i s • h ttp s :/ / w ww .f a ceb ook .c om / b us i n ess/ he l p / 3 1 6 2 20 5233824 20 1

• h ttp s :/ / h e l p .s hop i fy.c om / en/ m anua l / i n tro -to -shop i fy/ c ov i d -resources

The future is almost here:
Roadmap to success

Transform your digital advertising.

Federica Mueller

Partner Manager, Microsoft Advertising

Why Invest in Microsoft Advertising

What’s new at Microsoft Advertising

Agenda

Why invest in Microsoft Advertising

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