Verizon Media DSP

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 1 Walled gardens

● Massive scale ● Exclusive supply ● Deterministic ID ● Unique data The best of both worlds DSP

Independent DSPs

● Agnostic ● Transparency ● Customization

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. DSP & native marketplace SSPs & Exchange The right stack

Connections that fuel the ecosystem

Video Syndication Premium content brands & partnerships

Media Platform 3

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Identity at the core

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 4 Verizon Media’s Identity Graph

App

Mobile 2B Devices 1M Apps Carrier Search 9B / month DOOH

Email 30B / day identity graph 240M profiles Commerce $220M / day (US) Native Desktop Ad exposure 200B Device & engagement daily cross-screen ID data signals across Location Audio Verizon Media 225M MAUs IP Bid stream & platform data

Content Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Cookies 1.2B MAUs Verizon Media Audiences

Leveraging diverse and accurate data on over 1B consumers across 1M characteristics, we make it easy for you to reach the right audience at scale.

Verizon Media Audiences build on the success of Lower CPC on Lift in CVR rd our previous Interest categories performance 51% mobile over 3 party 71% over 3rd party

Audiences available: Use cases Interests & Household In-market Conquesting behavior & life stage audiences Performance Audiences based on insights Audiences based on signals that Seed data from purchases data from signals such as search, define life moments from via email or 3rd parties are scaled Brand Awareness purchase behavior, site visits and registered users, carrier to vertical based audiences device usage. subscribers and demographic optimized to drive conversion. Retention & Cross-selling attributes from Experian.

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Reach your audience, your way The only DSP that can harness the power of commerce, search, endemic, and non-endemic data signals with no inventory usage restrictions.

Audience Advanced audience Builder modeling

Easily find, create, and target Predictive Audiences custom audiences from use machine learning to find audiences most likely to convert. CRM data Match your data to 2B+ devices or Lookalike Audiences 250M monthly active email users increase scale & reach with audiences that reflect the Verizon Media’s proprietary characteristics of your best data 1B users with 700M matched customers. on multiple devices; 500+ curated segments

3rd Party data 60+ third party data vendors

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 7 Premium exclusive inventory

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 8 Unique omnichannel opportunities

Verizon Media Native Direct Partnerships & PGD

Exclusive access to the largest Exclusive access to Programmatic non-social native marketplace Guaranteed Deals across Verizon with unique formats on O&O, Media O&O properties and MSFT, and Samsung. partnerships

Audio

CTV

DOOH App

Premium Partnerships:

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 9 Currently in open beta

Exclusive premium Transform existing assets into thousands of ad experiences to drive native inventory and seamless consumer discovery and utility. innovative ad formats Video Moments Carousel

Now supporting Grapeshot Contextual targeting, Site/Device Bid Multipliers, Packages, and Schedules

60B 86% 1000+ monthly native Verizon Media Native publisher impressions reaches 86% partnerships across Verizon of US mobile Media O&O users properties & our publisher partners

6X lift 4X lift 30% ROAS vs in brand average pre-roll awareness engagement rate Source: Verizon Media, Internal Metrics, 2018 & comScore, VerizonMobile Metrics confidential 2019 and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Performance, performance, performance

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 11 No hidden fees + smarter machine learning = better ROI

Supply Path Optimization Automated Bid-Shading

Identify the most efficient path to a publisher's Automated & standardized first price auction supply by evaluating bid duplication and bidding protection across exchanges at no reseller opportunities across our ecosystem. cost. 180B 40% Bid requests evaluated Lower 1st price auction & scored daily CPMs and at no cost

AdLearn Predictive Audiences

Leverages deep site segmentation & rich Analyzes 2M+ dimensions across 200B daily audience data into a performance engine for impressions to score & predict the real time bid prediction and optimization. conversion probability for each user.

48% 8X 4X Lift in conversions for Lower eCPA Lower eCPA Verizon confidentialAutos and proprietary. advertiser Unauthorized disclosure, reproduction or other use prohibited.across device on mobile 12 No hidden fees Spend your money on media.

Independent DSP

We are committed to a transparent & efficient pricing A la carte pricing, nickel & diming for every feature causing model that supports the full use of our DSP’s capabilities far less budget to be spent on media. A compounding so media dollars are put to work. negative impact on ROI.

Tech Fee Tech fee 10% 10%

Bid shading, device-graph, viewability, Bid shading, device-graph, viewability, data onboarding , optimization etc. data onboarding, optimization etc. 0% 10%

$5M annual campaign spend $4.55M working media dollars $5M annual campaign spend $4.17M working media dollars

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Telco Outperform ordinary with Verizon Media DSP 23% more efficient cost per order when Goal A national telco company wanted to compare media using Verizon Media efficiency, reach and performance across leading DSPs DSP vs. competitors.

Approach Run concurrent campaigns across the Verizon Media DSP and DSPs - The Trade Desk & Google Marketing Platform.

To drive optimal performance, the Verizon Media team consulted with the brand on an campaign strategy that 32% leveraged proprietary email, search, and Predictive reduction Audience data tied together across channels using our best in cost per reach, with in class Identity Graph & AdLearn’s performance engine. a 11.3% increase in unique users reached

Results The Verizon Media DSP outperformed competitors across every performance metric. ● Drove a significantly lower cost per order ● Reached more unique users at a lower cost 10% ● After consolidating spend to Verizon Media DSP increase in orders performance has continued to improve while total spend decreased by 15%

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Nothing to hide

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 15 Comprehensive measurement

Identity based Privacy Friendly proprietary Independent Data Sharing

Proprietary insights powered by Partnerships with leading Additional campaign data Verizon Media’s Identity Graph. independent providers for online & transparency that respects offline measurement: consumer trust & privacy. Demo Reach & Frequency Validated through a signed in user Clean Room base of 110M Analyze data in a privacy compliant environment. Brand Studies & Sales Lift DR and Branding impact proof Event Log Files points derived from Y! Mail & Evaluate your exposure Search data. data at a granular level

Location Tying exposure to store visits powered by unique Verizon Media SDK data.

Incrementality Cross-device holdouts & controls (TBA)

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Omniscope

Greater transparency

Easily access a transparent, multi- dimensional view of omnichannel supply paths for more direct publisher access

Unmatched insights

Analyze how each channel, format and exchange are performing and use forecasts to shape campaign strategy

Supply path optimization

Find the most direct path to your audience and efficiently allocate media spend across all channels

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Trust & transparency Brand safety & fraud protection Supply Verification Proprietary technology Human review safeguards Exclusive traffic protection through a rigorous auditing solution blocks fraud both pre-bid process & post-serve

3rd party partnerships Anti-fraud Guarantee Integrate your preferred anti-fraud No charge for identified fraudulent vendor to choose the solution that impressions and refunds/credits meets your needs offered for MRC measured discrepancies > 5%

Quality Inventory & Viewability

Set pre-bid parameters Real-time optimization Extensive inventory quality Advanced viewability features allow advertisers to set algorithms auto-optimize bid pre-bid viewability targets, create management and allow buyers to site lists, and easily exclude layer in multi-level goals, content rated as moderate or high threshold percentages and in- risk. view definitions.

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The best of both worlds

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 19 How do we stack up?

Independent / Walled Garden DSPs Verizon Media DSP Pure Play DSPs

Unique consumer based identity

Exclusive supply

Machine learning performance algorithms

Efficient & transparent pricing model

Proprietary Measurements & Insights

Independent Attribution & Measurement

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Verizon DSP beats the ‘tech tax’ Verizon’s transparency and efficiency result in more working media dollars and higher ROI

3P DSPs

Technology Fee 8% Average of 8% - 10%

Data Onboarding Fee No Yes

Viewability Optimization Fee No Yes

Device Graph Fee No Yes

Bid Shading Algorithm Fee No Yes

In-Flight Sales Optimization Added Value for CPG Partners ~$1.00 CPM

Proprietary 1P Data $0.25 - $0.50 N/A

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.

21 It adds up! Competitors

Data onboarding $0 $20

Identity graph $0 $35

Viewability $0 $20

Bid-shading $0 $20

Tech-fee $80 $75

Working Media $920 $830

Inflight optimization $0 with partnership $100

Total Cost $80 $270

$1,000 Budget Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.

22 $10 CPM Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Appendix You can find all rebranded DSP collateral here

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 24 Looking for more?

AdLearn/Predictive Audiences Omniscope App-Install Emerging channels

Workflow efficiencies Targeting toolkit Native & Native toolkit Data privacy

For more DSPVerizon collateral confidential goand proprietary.here and Unauthorized be sure disclosure, to follow reproduction the or other DSP use prohibited. Hub 25