Verizon Media Greece 50+ #1 1B+ largest global media & tech consumers scale of brands verified data We have a global scale reaching over 1B people Comscore Global ranking 1,205M 715M 329M 613M
Source: Comscore, Total Unique Visitors (July 2020) Global Awards 2020
90,000 votes were cast by Adweek’s readers, across leading brands and agencies around the world, to select their favorite Ad Tech and Mar Tech solutions.
Verizon Media has been named the winner in the following categories:
❖ Best Demand Side Platform ❖ Best Supply Side Platform ❖ Best Ad Network (Video) ❖ Best Ad Network (Mobile) Verizon Media in Greece
90% Big Data 7.5M Global Technologies Reach of GR internet Unique Users Local Results Population Verizon Media in Greece (O&O) Audience Overview
3.8M 34M 406M Unique Users Pageviews Pageviews @ VM GR @ Yahoo.gr* @ VM GR properties* properties*
*May 2020 Why Verizon Media Audience Verification 3rd party integrations
Audience verification through Nielsen and comScore Brand safety targeting through Grapeshot
9
*Viewability through DoubleVerify is due to launch in Q3 2019 Viewability & Brand Safety 3rd party integrations
Viewability Brand safety targeting measurement through through DoubleVerify, IAS & Moat Grapeshot Our Brands How do we build your brand?
Trusted scale Trusted content Trusted data Premium distribution
Audiences Performing in premium KPIs context We can support you to:
Deliver Reach with Acquire new users Increase Cross Device Engagement Targeting Build your own Audience # 1 Global Data owner and publisher Creating the audiences you need
Passions and interests Travel and retail preferences With higher relevance and better targeted ads, deliver stronger performance* for your campaigns, Favorite content including: Online purchases Lift in 25% CTR …and much more Lift in 34% CVR 15 Unique quality data, meets scale Verizon Media Data
60+ 3rd Party Partners Data
HIGH PERFORMING
SEGMETS Advertiser CRM Data (85% accuracy (100% GDPR compliant) based on Nielsen DAR) Your Custom Audiences
MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS
Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc
SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA
Advertiser’s 1st party data Mobile Data-driven Global Search Omni-channel DSP Purchase Find your users wherever they are receipts Desktop Email
Content Data Data Signals consumption Channels
Video
Mobile
Carrier Native
Identity
Display Social Native Advertising Unique image and video in-stream ads People want better experiences
79% of people say experiences are as important as a company’s products and services
Source: State of the connected consumer report, Salesforce, 2018 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The experience customers want
Ads work best when they don’t feel like something different.
79% 4in5 of consumers say they like of consumers say they to see ads that blend into accept native advertising as the page a form of content
Source: Redefining Native study, Verizon Media 2018` Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. What Verizon Media Native is
Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our quality O&O sites and premium publisher partners.
Premium Viewable & exclusive In-Feed & human At scale In view Over 98% 2.5x 99% 110M exclusive longer than EU5 users** inventory bottom of the page native*
Source: *Verizon Media – Redefining the value of Native. **Comscore Nov 2018 Scale and reach across premium content
400M impressions to over 4M users per month in Greece across the Verizon Media Native network. Native delivers greater results on premium sites. Our native ads are served across leading Verizon Media properties and a network of premium publishers.
2x 35% 4x users prefer uplift in users prefer premium over positive brand premium over social media associations on non-premium* sites* premium sites**
Source: * Yahoo Halo Research Phase 1, Ipsos, April 2017. ** Verizon Media - Redefining the value of Native. Online mobile survey (DE,UK, FR), Online desktop survey (DE,UK, FR), Based on total sample: n=2400 (2018); ‘A perfect match: how AI will lift native advertising to new heights’, WARC (2017) Our newest partnership
It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News homepage and other properties. 500M monthly total audience on Microsoft News Native Image
1 Copy 2 Visuals KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation
a Title
b Description a 1200x627
c Brand Name b 627x627
c MP4 Video
25 A variety of compelling formats Display, GIFs & Video Assets Native Mail Ads put your message at the top of the inbox This truly native format can be read, saved, or 1 forwarded, just like an email. Native Sponsored 2 Special native ad that Mail ads appears in inbox with a CTA button
Post-Click opened view Native Countdown ads
Features Increase CTR on the native Ad unit by overlaying a countdown timer and urging user to take an impulse action.
Reach 150M Monthly Impressions across the Native Marketplace in Greece
Verification 99% viewability, verified by IAS Audience verification through Nielsen and comScore
Results 250% AVG CTR raise
29 Native Feed Ads
3 in 4 shoppers abandon their cart, which makes retargeting more important than ever. Native Feed Ads is our feed-based retargeting solution personalized to a users’ unique shopping history.
With Native Feed Ads, advertisers have the ability to serve ads that are:
• Relevant: Show products from your website to shoppers that have visited your website and viewed your products • Dynamic: Use your catalog feed to automatically create native ads and save time • Scalable: Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase Native Feed Ads - Desktop
Desktop
• Static Image • Mail Pencil Ad
31 Native Feed Ads - Mobile
Mobile
• Static Image • Mail Pencil Ad Native Feed Ads - Mail Types of Native Feed Ads
Targeting Type Description Verticals Requirements Mechanism
Show users Native ads of products Product feed, Site Retargeting, Retargeting they previously Retail DOT Pixel Geo-location viewed on the advertiser site
34 Getting Started
1 2 3
Implement Generate Let Verizon pixel product feed Media do the rest
35 Native Feed Ad Partners Native App Install ads
Personalization engine finds your user and drives CPAs down by up to 80%
Leverages powerful intent signals from search and purchase receipts
Dynamic product ads find your shoppers right at the point of conversion Native Video
Customizable features for any needs
Mobile & Desktop
Flexible Pricing (CPC, CPCV, CPM)
Autoplay & Extended View
User Opt-In Audio
Unlimited Video Length
Viewability
Clickable to Advertiser Site Native Video Mail ads
Video Mail Ads play 3 3 seconds of video preview in thumbnail; when user clicks on ad, full-size video opens in player in inbox
3X Video completion Mobile Tiles Video
Tiles allow you to tell beautiful and immersive stories.
This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Carousel
Tiles allow you to tell beautiful and immersive stories.
This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Custom
Tiles allow you to tell beautiful and immersive stories.
This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Moments
Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties Mobile Moments EMEA Examples
Trenitalia (IT) BMW (UK) Very (UK) Hermes (DE) McDonalds (UK)
CTR = 1.05% CTR = 0.95% CTR = 1.10% CTR = 1.02% CTR = 0.84% Dwell Time = 12s Dwell Time = 34s Dwell Time = 22s Dwell Time = 13s Dwell Time = 22s MOBILE GR Illy Iperespresso MOMENTS MOBILE GR Samsung Galaxy S10 MOMENTS MOBILE GR Unilever MOMENTS Ultrex Ronaldo MOBILE GR Honda CB500X MOMENTS MOBILE GR Sony Playstation MOMENTS Brand Stories
Brand Stories are self contained brand experiences that immerse audiences into a dynamic environment.
They can be used as destination pages, embedded in content or served into expandable display units.
The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and many more. Brand Stories // Native VM Native GR: A Success Story Native GR Results 2019
950M 4.5M 5M Completed Impressions Clicks Video Views Unique Native offering
Premium & Exclusive Inventory
In-feed Image and Video ads
Innovative Ad Formats
Custom Audiences, Advanced Targeting & Reporting
Reach Performance Goals with our DOT tag
All Pricing Models (CPC, CPCV, CPM, CPV) DSP Managed Programmatic Solution AUDIENCE MONTHLY Reach entire GR Audience FORECAST
50+ Exchanges 7M 112M 1.78
180+ Yahoo O&O Unique Users Display & Video & Greek Premium Publishers Impressions Properties The Verizon DSP Managed Solution delivers
Advanced Data Targeting Quality Inventory Cross-device Insights & Reporting Reach Measurements Boost ad relevance with weather-triggered ads Powered by the Yahoo Weather API
Target by: Real-time or Weather Temperature forecasted condition range Weather Customize time frame Including: Select a specified between real-time or "Snowy", "Rainy", "Windy", temperature range in forecasted weather for "Cloudy", "Sunny" or ºF or ºC targeting your target location. "Stormy" Audience Display Ads
Performance Branding
Yahoo O&O + 3rd Party Sites KPIs: CTR, CPA, ROI,Shared white list of brand-safe environmentsKPIs: viewability, CTR,Premium traffic generation white list
Pricing CPM, CPC CPM
Transparency Impression by domain, performance by segment
Format Three minimum ( all standard recommended) Varying price for number provided
59 Audience Video Ads
KPI Format advised Metric of success Duration advised Billing model
Awareness KPIs: CTR, CPA,Standard ROI, Pre-Roll Unique reach, ViewabilityKPIs: viewability, 20”CTR, totraffic 30” generation CPM & CPCV
CPCV (cost per Completed views Out Stream ( In read) Completion rate 30” completed view)
60 Brand Stories // DSP DSP GR Results 2019
200M 12M Impressions 120K Clicks Completed Video Views Unique Managed Programmatic offering
Access to almost ALL GR inventory, 7.5M Unique Greek Users, 90% Reach
+50 Global Exchanges
Premium Display, Instream and Outstream Video formats
Integrated Audience Verification (Nielsen DAR) Brand Safety (DV, Grapeshot) and Viewability partners (MOAT,IAS) Custom Audiences, Advanced Targeting & Reporting (!NEW! Cross-device reach) Transparent Whitelisting Premium Impactful formats Yahoo Homepage: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece HP Stage
The Homepage Stage unit offers clients a truly premium canvas to connect with our users.
This formats breaks the box and puts the video on the full width of the page. It is responsive in size and wraps the content, to blend beautifully with our premium content and to offer users an immersive experience. XL Billboard
The Billboard is Yahoo’s biggest ad unit on the Homepage and positioned high above the fold.
A premium ad position surrounded by highly relevant and personalized content, it is the perfect canvas for high impact creative solutions. Yahoo Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Yahoo Full Page Video Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Yahoo Full Page Video Login: Greece
What’s different?
A place to stay
A personalised experience
Highly engaging
Reach 1M UUs every month in Greece Direct Programmatic VMX Global Impressions served monthly 9B 350M Impressions in Impressions in 25B Europe Greece Impressions in North America 10.5B Impressions in 3.5B 2B APAC Impressions in Impressions in LATAM Africa
UUs across Yahoo Greece have been growing consistently over the past 12 months Few competitors have such a premium offering within one publisher Works depending on your KPIs
PERFORMANCE VIEWABILITY BRANDING The Verizon Media difference
Unique, premium Exclusive Deal ID First-party supply opportunities audience data Direct access ensures Achieve KPI’s with vast Use unique MSFT, AOL, and authenticity and menu of Deal IDs Yahoo data to find your lowest cost audience Brand safety
A top priority for Verizon Media
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 75 O&O and 3rd party supply
Audience verification Viewability Measured by main through Nielsen and measurement through brand safety vendors comScore IAS & Moat*
76
*Viewability through DoubleVerify is due to launch in Q1 2019 Pixalate - Seller Trust Index (Q2 19) Buying process
Buyer Seat Guiding big and small clients on their programmatic buys Programmatic - Self Served
VM SSPs integrated with all big DSPs The Trade DV360 AdForm Xander Mediamath Desk
Sharing is caring: - Seat details Video - Issues when buying?
Verizon Media Exchanges/ Ad Delivery
Connect to Internal Teams Verizon Media Exchanges - migration almost done Verizon Media Verizon Media Exchange APPNEXUS/ Xander Video Exchange PREMIUM O&O + PARTNER INVENTORY PREMIUM O&O + PREMIUM O&O PARTNER INVENTORY INVENTORY MOBILE APP and WEB INVENTORY
DEALS DEALS DEALS
PUBLIC & PRIVATE DEALS MICROSOFT ID PUBLIC & PRIVATE DEALS AGE + GENDER PLATFORM WIDE DEAL ID OPEN PACKAGES BEHAVIOURAL TARGETING YAHOO DATA PUBLIC AND PRIVATE DEALS BEHAVIOURAL TARGETING PLAYER SIZE VIEWABILITY DEALS Verizon Media Reach Programmatic offering Verizon Media in Greece +3.3M Unique Users O&O only +310M Page Views - Display only
Big scale within premium and brand safe environment
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 81 Verizon Media Exchange Verizon Media Exchange
- Former ‘Brightroll Exchange for Display’ is now migrated to Verizon Media Exchange - Target Verizon Media Exchange on main DSPs (maybe Brightroll on some DSPs) - MSN supply available now to access from VM Exchange (9 domains we have)
- Deals have been updated and revised - Most deals are mapped by default on most DV360 seats. If not, mapping is needed - Mapping needed on all new seats (Anyway we will review with Google from time to time)
- Possibility to do priority and fix price deals - Some new deals targeting all Verizon Media properties (EUR 5, under review if we can do the same for MENA)
83 Deals EMEA Deals
Deal name Deal ID Floor Ad Sizes Price
EMEA - Y_EMEA_RON 97576 $0.40 300x250,160x600, 300x600, 728x90, 120x600, 320x50
EMEA - Y_EMEA_RON_970x250 97578 $3.00 970x250
EMEA - Y_EMEA_Property_Mail 99854 $0.40 300x250, 160x600, 120x600 120x60 180x150
EMEA - Y_EMEA_High Viewability 99872 $1.10 300x250,160x600, 300x600, 728x90, 120x600, 320x50
EMEA - Y_EMEA_DEMO_MALE 98980 $1.60 300x250,160x600, 300x600, 728x90, 120x600, 320x50
EMEA - Y_EMEA_DEMO_FEMALE 98743 $1.60 300x250,160x600, 300x600, 728x90, 120x600, 320x50
EMEA - Y_EMEA_Demo_+18 99882 $1.10 300x250,160x600, 300x600, 728x90, 120x600, 320x50 Audience Deals All EMEA countries (excluding UK, FR & DE)
Deal Name Deal ID Floor EMEA - Y_EMEA_Audience_Parents & Family 99538 $1.60
EMEA - Y_EMEA_Audience_Travel 99873 $1.10
EMEA - Y_EMEA_Audience_B2B* 100193 $1.10
EMEA - Y_EMEA_Audience_Fashion, Beauty and 99876 $1.10 Wellness Shopping Fanatics EMEA - Y_EMEA_Audience_Finance 99619 $1.10
EMEA - Y_EMEA_Audience_Automotive 98740 $1.60
EMEA - Y_EMEA_Audience_Football fans_18+ 99840 $1.60
EMEA_Y_EMEA_Gambling and lottery_18+ 1571757883686788751 $1.60
*Available for France Seasonal Deals: Black Friday / Cyber Monday
EMEA UK
Content Description Lifestyle, Shopping
Featured Sites
Platform Verizon Media Exchange Verizon Media Exchange
Device Desktop: 90% | Tablet: 10% Desktop: 90% | Tablet: 10%
Pricing Floor: $2.00 Floor: $3.50 EMEA - Y_EMEA_Audience_ Black Friday EMEA - Y_UK_Audience_ Black Friday / Deal Name / Cyber Monday Cyber Monday Deal ID 98338 100917
IPs Requires country targeting at DSP level UK IPs only Verizon Media Video Exchange Video offering Verizon Media Floor CPM: $7-$9 for MENA/ $9-$18 internationally
Exchange to Auction type: 2nd price target: Geo: apply geo targeting
ONE by AOL Supply available: Verizon Media sites & 3rd party sites Video Placement: instream (preroll), outstream, in-banner Verizon Media Device type: All, majority will be desktop Video Exchange Player size: Large, Medium, Small
KPI: VTR usually +60%/ Viewability +70% Video Exchange summary - Owned & Operated sites
90 Video Exchange summary - partner sites
91 Video Exchange summary - partner sites
92 Video Exchange summary - partner sites
93 Our Partners Advertisers Agency Partnerships Ευχαριστώ Appendix GDPR @ Verizon Consumers love brands who respect their privacy However, many companies struggle to balance business goals and the privacy preferences of their customers
100 What you should know Oath’s approach to GDPR is setting us up for success. Here is why:
Direct consumer relationships As one of the largest online publishers, we have direct relationships with over 1B consumers. Smaller players, including point-solution tech companies, will face an uphill battle since they don’t have direct relationships with consumers.
Holistic approach Oath will be compliant with GDPR in many dimensions: respecting users’ data rights, better internal data controls and processes, and compliant Set up for agreements with our customers and partners.
Global solution success Oath’s privacy dashboard will be a global resource for consumers to control every aspect of their Oath data. • EU - all Oath data collection requires consumers to grant Oath any access to their data. • NAR, LATAM, APAC - Oath users will have granular controls for which data we can use and how it’s used.
101
Self-Serve Managed For Display For Video Device ID ✓ ✓ X X Email Address ✓ ✓ X X Data Pixel ✓ ✓ X X
Search Keyword ✓ ✓ X X Mail Domain ✓ ✓ X X Purchase Receipt ✓ ✓ X X Demographic ✓ ✓ ✓ ✓
Flurry ✓ ✓ X X Yahoo Audience Yahoo
Lookalike Audience ✓ ✓ X X Oath Inventory and Oath Inventory and Yahoo Video Inventory and Supply Yahoo Display Inventory Access to 47+ SSPs Access to 47+ SSPs Third Party Publishers Deal ID ✓ ✓ ✓ ✓ Formats Display, Video, Native Display, Video, Native Display Video Desktop, Tablet, Mobile Desktop, Tablet and Mobile Devices Desktop, Tablet, Mobile Desktop, Tablet, Mobile (Yahoo O&O In-App monetised Web by Gemini) Tech fee, Data fee (% of media Fixed CPM / CPCV / vCPM / Pricing Cost of inventory Cost of inventory spent) dCPM Reporting, Reporting, Reporting and Creative status API X Campaign Management (WIP) Campaign Management (WIP) UI Full reporting suite, Reporting Full reporting suite No Deal ID or Reporting UI No Deal ID or Reporting UI except Campaign Insights Tiles Case Study What Tiles can do
Swipe, shake, tilt or tap!
Once a user taps through a Mobile Native Ad (Gemini), Tiles maximizes the full range of mobile features, including
• 360 Image, • Tap to App Store, • Advertiser Content, • Tap to call, • Product 360 Degree • 360 video – pilot View, only, • Quiz, • and more to come, • Image Gallery, including Tap to map! • Social Media, Gemini Brand safety & viewability 1. JICWEBS certified
2. Professionally edited content on Yahoo sites & apps with manually vetted network of publishers
3. No content that is: offensive, sexually explicit, violent, promotes terrorism or low quality – manual & automatic checks
4. 99% viewable ads and free MOAT & IAS verification
5. Bot protection technology scans for suspicious activity pre and post impression so you are not charged for fraudulent impressions or clicks
6. IP blacklists constantly updated
7. Accidental click protection: no charge for clicks less than two seconds after the impression
8. 3.7b events blocked monthly 10 6