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Verizon Media Exchanges/ Ad Delivery Verizon Media Greece 50+ #1 1B+ largest global media & tech consumers scale of brands verified data We have a global scale reaching over 1B people Comscore Global ranking 1,205M 715M 329M 613M Source: Comscore, Total Unique Visitors (July 2020) Global Awards 2020 90,000 votes were cast by Adweek’s readers, across leading brands and agencies around the world, to select their favorite Ad Tech and Mar Tech solutions. Verizon Media has been named the winner in the following categories: ❖ Best Demand Side Platform ❖ Best Supply Side Platform ❖ Best Ad Network (Video) ❖ Best Ad Network (Mobile) Verizon Media in Greece 90% Big Data 7.5M Global Technologies Reach of GR internet Unique Users Local Results Population Verizon Media in Greece (O&O) Audience Overview 3.8M 34M 406M Unique Users Pageviews Pageviews @ VM GR @ Yahoo.gr* @ VM GR properties* properties* *May 2020 Why Verizon Media Audience Verification 3rd party integrations Audience verification through Nielsen and comScore Brand safety targeting through Grapeshot 9 *Viewability through DoubleVerify is due to launch in Q3 2019 Viewability & Brand Safety 3rd party integrations Viewability Brand safety targeting measurement through through DoubleVerify, IAS & Moat Grapeshot Our Brands How do we build your brand? Trusted scale Trusted content Trusted data Premium distribution Audiences Performing in premium KPIs context We can support you to: Deliver Reach with Acquire new users Increase Cross Device Engagement Targeting Build your own Audience # 1 Global Data owner and publisher Creating the audiences you need Passions and interests Travel and retail preferences With higher relevance and better targeted ads, deliver stronger performance* for your campaigns, Favorite content including: Online purchases Lift in 25% CTR …and much more Lift in 34% CVR 15 Unique quality data, meets scale Verizon Media Data 60+ 3rd Party Partners Data HIGH PERFORMING SEGMETS Advertiser CRM Data (85% accuracy (100% GDPR compliant) based on Nielsen DAR) Your Custom Audiences MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA Advertiser’s 1st party data Mobile Data-driven Global Search Omni-channel DSP Purchase Find your users wherever they are receipts Desktop Email Content Data Signals Data consumption Channels Video Mobile Carrier Native Identity Display Social Native Advertising Unique image and video in-stream ads People want better experiences 79% of people say experiences are as important as a company’s products and services Source: State of the connected consumer report, Salesforce, 2018 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. The experience customers want Ads work best when they don’t feel like something different. 79% 4in5 of consumers say they like of consumers say they to see ads that blend into accept native advertising as the page a form of content Source: Redefining Native study, Verizon Media 2018` Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. What Verizon Media Native is Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our quality O&O sites and premium publisher partners. Premium Viewable & exclusive In-Feed & human At scale In view Over 98% 2.5x 99% 110M exclusive longer than EU5 users** inventory bottom of the page native* Source: *Verizon Media – Redefining the value of Native. **Comscore Nov 2018 Scale and reach across premium content 400M impressions to over 4M users per month in Greece across the Verizon Media Native network. Native delivers greater results on premium sites. Our native ads are served across leading Verizon Media properties and a network of premium publishers. 2x 35% 4x users prefer uplift in users prefer premium over positive brand premium over social media associations on non-premium* sites* premium sites** Source: * Yahoo Halo Research Phase 1, Ipsos, April 2017. ** Verizon Media - Redefining the value of Native. Online mobile survey (DE,UK, FR), Online desktop survey (DE,UK, FR), Based on total sample: n=2400 (2018); ‘A perfect match: how AI will lift native advertising to new heights’, WARC (2017) Our newest partnership It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News homepage and other properties. 500M monthly total audience on Microsoft News Native Image 1 Copy 2 Visuals KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation a Title b Description a 1200x627 c Brand Name b 627x627 c MP4 Video 25 A variety of compelling formats Display, GIFs & Video Assets Native Mail Ads put your message at the top of the inbox This truly native format can be read, saved, or 1 forwarded, just like an email. Native Sponsored 2 Special native ad that Mail ads appears in inbox with a CTA button Post-Click opened view Native Countdown ads Features Increase CTR on the native Ad unit by overlaying a countdown timer and urging user to take an impulse action. Reach 150M Monthly Impressions across the Native Marketplace in Greece Verification 99% viewability, verified by IAS Audience verification through Nielsen and comScore Results 250% AVG CTR raise 29 Native Feed Ads 3 in 4 shoppers abandon their cart, which makes retargeting more important than ever. Native Feed Ads is our feed-based retargeting solution personalized to a users’ unique shopping history. With Native Feed Ads, advertisers have the ability to serve ads that are: • Relevant: Show products from your website to shoppers that have visited your website and viewed your products • Dynamic: Use your catalog feed to automatically create native ads and save time • Scalable: Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase Native Feed Ads - Desktop Desktop • Static Image • Mail Pencil Ad 31 Native Feed Ads - Mobile Mobile • Static Image • Mail Pencil Ad Native Feed Ads - Mail Types of Native Feed Ads Targeting Type Description Verticals Requirements Mechanism Show users Native ads of products Product feed, Site Retargeting, Retargeting they previously Retail DOT Pixel Geo-location viewed on the advertiser site 34 Getting Started 1 2 3 Implement Generate Let Verizon pixel product feed Media do the rest 35 Native Feed Ad Partners Native App Install ads Personalization engine finds your user and drives CPAs down by up to 80% Leverages powerful intent signals from search and purchase receipts Dynamic product ads find your shoppers right at the point of conversion Native Video Customizable features for any needs Mobile & Desktop Flexible Pricing (CPC, CPCV, CPM) Autoplay & Extended View User Opt-In Audio Unlimited Video Length Viewability Clickable to Advertiser Site Native Video Mail ads Video Mail Ads play 3 3 seconds of video preview in thumbnail; when user clicks on ad, full-size video opens in player in inbox 3X Video completion Mobile Tiles Video Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Carousel Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Tiles Custom Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way! Mobile Moments Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties Mobile Moments EMEA Examples Trenitalia (IT) BMW (UK) Very (UK) Hermes (DE) McDonalds (UK) CTR = 1.05% CTR = 0.95% CTR = 1.10% CTR = 1.02% CTR = 0.84% Dwell Time = 12s Dwell Time = 34s Dwell Time = 22s Dwell Time = 13s Dwell Time = 22s MOBILE GR Illy Iperespresso MOMENTS MOBILE GR Samsung Galaxy S10 MOMENTS MOBILE GR Unilever MOMENTS Ultrex Ronaldo MOBILE GR Honda CB500X MOMENTS MOBILE GR Sony Playstation MOMENTS Brand Stories Brand Stories are self contained brand experiences that immerse audiences into a dynamic environment. They can be used as destination pages, embedded in content or served into expandable display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and many more. Brand Stories // Native VM Native GR: A Success Story Native GR Results 2019 950M 4.5M 5M Completed Impressions Clicks Video Views Unique Native offering Premium & Exclusive Inventory In-feed Image and Video ads Innovative Ad Formats Custom Audiences, Advanced Targeting & Reporting Reach Performance Goals with our DOT tag All Pricing Models (CPC, CPCV, CPM, CPV) DSP Managed Programmatic Solution AUDIENCE MONTHLY Reach entire GR Audience FORECAST 50+ Exchanges 7M 112M 1.78 180+ Yahoo O&O Unique Users Display & Video & Greek Premium Publishers Impressions Properties The Verizon DSP Managed Solution delivers Advanced Data Targeting Quality Inventory Cross-device Insights & Reporting Reach Measurements Boost ad relevance with weather-triggered ads Powered by the Yahoo Weather API Target by: Real-time or Weather Temperature forecasted condition range Weather Customize time frame Including: Select a specified between real-time or "Snowy", "Rainy", "Windy", temperature range in forecasted weather for "Cloudy", "Sunny" or ºF or ºC targeting your target location.
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