Ad core W eb inars

20 mins rapid growth session

Yossi Elchanan

Fed erica Mueller
CMO

Partner Manag er

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A lead ing international d ig ital m arketing so lutions p rovid er since 20 0 6

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15 years of exp erience in d ig ital ad vertising Technolog y d evelop ers fo r d ig ital m arketing autom ation

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Goog le, Micro so ft, Faceb ook & TikTo k p rem ier p artners

Listed on the TSXV (To ronto Stock Exchang e) and the FSE (Frankfurt Stock Exchang e)

About Adcore

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Agenda

• 4 p oints for rap id g rowth 5:52 • Op p ortunity alert! 3:24 • The future is alm ost here:
Road m ap to success 15:36

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4 points for

rapid growth

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4 points for rapid growth

1. New Manager Account (MCC) structure

Sam e as Goog le, you are now ab le to easily

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Better organization of insights:
Manager Account Overview

The new Manag er account structure is sup p orted with a b e tter Manag em ent d ashb oard

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4 points for rapid growth

2. Easier, improved import from Google

two d iffere nt p latform s?

• Use the Im p o rt Ac c o unt s feature to im p ort all your cam p aig ns from Goog le.

• Use Sched uling in ord er to keep them up d ated

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4 points for rapid growth

You can now import from Google Ads:

Items that can’t be imported but can be re-

created using Microsoft Advertising

• 20 thousand cam p aig ns
• Account-level Ap p Extensions

• Ad g roup -level Ap p Extensions

• Autom ated rules
• 10 m illion ad g roup s

• 20 m illion keyword s • 20 m illion ad s
• IP exclusions
• 5.5 m illion ad g roup -level and cam p aig n-level

neg ative keyword s com b ined
• 10 m illion ad g roup p rod uct p artitions • 20 0 ,0 0 0 all other entities com b ined • 3 m illion targ ets
• Rem arketing lists and asso ciations

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4 points for rapid growth

3. Let DSA do the work for you

Dynam ically targ et re levant se arch te rm s
Now op en for tier 1 countries

Tip :

Start with hig h b id s to g ain traffic at first

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4 points for rapid growth

4. Unique targeting options

Microsoft’s qualitative edge

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4 points for rapid growth

4. Unique targeting options

LinkedIn profile targeting

- Co m p any -

• - Ind ustry -
• - J ob function -

Use in search cam p aig ns, d ynam ic search ad cam p aig ns,
Shop p ing Cam p aig ns and aud ience cam p aig ns.

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4 points for rapid growth

4. Unique targeting options

Microsoft Audience Network

• Micro so ft Grap h • Sm art user p rofiling b ased on all Micro so ft assets com b ined with intent and location
• Present Native Ad s to the m ost relevant user, in the m ost relevant tim e

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Opportunity

alert!

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Opportunity alert!

• Dynam ic tim e with p lenty of rising op p ortunities. • Users m o ve from offline to online

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in Microsoft search and Aud ience network.

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Rising industries

✓ Ecom m erce in g eneral ✓ Co cooning - hom e everything : office, d esig n, self-care ✓ Dom estic travel ✓ Ed ucation / self-learning ✓ Health and at hom e fitness

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St a y up d a t e d

• http s:/ / news.m icrosoft.com / covid -19 -resp onse/ • http s:/ / sup p ort.wix.com / en/ covid -19 -and -your-site • http s:/ / sup p ort.g oog le.com / g oog le -ad s/ answer/ 9 790 90 9?hl=en • http s:/ / www.p artners.skyscanner.net/ insig hts/ travel-trend s-and -analysis • http s:/ / www.faceb ook.com / b usiness/ help / 316 220 5233824 20 1

• http s:/ / help .shop ify.com / en/ m anual/ intro -to -shop ify/ covid -resources

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The future is almost here:
Roadmap to success

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Transform your digital advertising.

Federica Mueller

Partner Manager, Microsoft Advertising

Why Invest in Microsoft Advertising

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What’s new at Microsoft Advertising

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Agenda

Why invest in Microsoft Advertising