<p>Ad core&nbsp;W eb inars </p><p><strong>20 mins rapid growth session </strong></p><p>Yossi Elchanan </p><p>Fed erica&nbsp;Mueller <br>CMO </p><p>Partner Manag&nbsp;er </p><p>•</p><p>A lead&nbsp;ing international&nbsp;d ig ital&nbsp;m arketing&nbsp;so lutions p rovid er&nbsp;since 20&nbsp;0 6 </p><p>••</p><p>15 years of exp&nbsp;erience in d&nbsp;ig ital&nbsp;ad vertising Technolog y&nbsp;d evelop ers&nbsp;fo r&nbsp;d ig ital m arketing&nbsp;autom ation </p><p>••</p><p>Goog le,&nbsp;Micro so ft, Faceb ook&nbsp;&amp; TikTo k&nbsp;p rem ier&nbsp;p artners </p><p>Listed on the TSXV (To&nbsp;ronto Stock Exchang&nbsp;e) and the FSE (Frankfurt Stock Exchang&nbsp;e) </p><p><a href="/goto?url=https://www.adcore.com/" target="_blank"><strong>About Adcore </strong></a></p><p>2</p><p><strong>Agenda </strong></p><p>• 4 p&nbsp;oints for rap&nbsp;id g&nbsp;rowth 5:52 • Op p ortunity&nbsp;alert! 3:24 • The future is alm&nbsp;ost here: <br>Road m ap&nbsp;to success 15:36 </p><p>3</p><p><strong>4 points for </strong></p><p><strong>rapid growth </strong></p><p>4</p><p><strong>4 points for rapid growth </strong></p><p><strong>1. New&nbsp;Manager Account (MCC) structure </strong></p><p>Sam e&nbsp;as Goog&nbsp;le, you are now ab&nbsp;le to easily </p><p>5</p><p><strong>Better organization of insights: </strong><br><strong>Manager Account Overview </strong></p><p>The new Manag&nbsp;er account structure is sup&nbsp;p orted&nbsp;with a b&nbsp;e tter&nbsp;Manag em ent d ashb oard </p><p>6</p><p><strong>4 points for rapid growth </strong></p><p><strong>2. Easier, improved import&nbsp;from Google </strong></p><p>two d&nbsp;iffere nt&nbsp;p latform s? </p><p>• Use the <strong>Im p o rt&nbsp;Ac c o unt s&nbsp;</strong>feature to im&nbsp;p ort&nbsp;all your cam&nbsp;p aig ns&nbsp;from Goog&nbsp;le. </p><p>• Use Sched&nbsp;uling in ord&nbsp;er to keep them up&nbsp;d ated </p><p>7</p><p><strong>4 points for rapid growth </strong></p><p><strong>You can now import from Google Ads: </strong></p><p><strong>Items that can’t be imported but can be re- </strong></p><p><strong>created using Microsoft Advertising </strong></p><p>• 20 thousand cam&nbsp;p aig ns <br>• Account-level Ap p&nbsp;Extensions </p><p>• Ad g&nbsp;roup -level Ap p&nbsp;Extensions </p><p>• Autom ated&nbsp;rules <br>• 10 m&nbsp;illion ad g&nbsp;roup s </p><p>• 20 m&nbsp;illion keyword&nbsp;s • 20 m&nbsp;illion ad&nbsp;s <br>• IP exclusions <br>• 5.5 m&nbsp;illion ad g&nbsp;roup -level and&nbsp;cam p aig n-level </p><p>neg ative&nbsp;keyword s&nbsp;com b ined <br>• 10 m&nbsp;illion ad g&nbsp;roup p&nbsp;rod uct&nbsp;p artitions • 20 0 ,0 0 0&nbsp;all other entities com&nbsp;b ined • 3 m&nbsp;illion targ&nbsp;ets <br>• Rem arketing&nbsp;lists and asso&nbsp;ciations </p><p>8</p><p><strong>4 points for rapid growth </strong></p><p><strong>3. Let DSA do the work for you </strong></p><p>Dynam ically&nbsp;targ et&nbsp;re levant&nbsp;se arch&nbsp;te rm s <br>Now op&nbsp;en for tier 1&nbsp;countries </p><p><strong>Tip </strong>: </p><p>Start with hig&nbsp;h b&nbsp;id s&nbsp;to g&nbsp;ain traffic at first </p><p>9</p><p><strong>4 points for rapid growth </strong></p><p><strong>4. Unique targeting options </strong></p><p><strong>Microsoft’s qualitative edge </strong></p><p>10 </p><p><strong>4 points for rapid growth </strong></p><p><strong>4. Unique targeting options </strong></p><p><strong>LinkedIn profile targeting </strong></p><p><strong>- </strong>Co m p any&nbsp;<strong>- </strong></p><p></p><ul style="display: flex;"><li style="flex:1">- Ind ustry&nbsp;- </li><li style="flex:1">- J ob&nbsp;function - </li></ul><p>Use in search cam&nbsp;p aig ns,&nbsp;d ynam ic&nbsp;search ad cam&nbsp;p aig ns, <br>Shop p ing&nbsp;Cam p aig ns&nbsp;and aud&nbsp;ience cam&nbsp;p aig ns. </p><p>11 </p><p><strong>4 points for rapid growth </strong></p><p><strong>4. Unique targeting options </strong></p><p><strong>Microsoft Audience Network </strong></p><p>• Micro so ft&nbsp;Grap h • Sm art&nbsp;user p&nbsp;rofiling b&nbsp;ased on all&nbsp;Micro so ft&nbsp;assets com b ined&nbsp;with intent and location <br>• Present Native Ad&nbsp;s to the m&nbsp;ost relevant user, in the m ost&nbsp;relevant tim&nbsp;e </p><p>12 </p><p><strong>Opportunity </strong></p><p><strong>alert! </strong></p><p>13 </p><p><strong>Opportunity alert! </strong></p><p>• Dynam ic&nbsp;tim e&nbsp;with p&nbsp;lenty of rising op&nbsp;p ortunities. • Users m&nbsp;o ve&nbsp;from offline to online </p><p>•</p><p>in Microsoft search and Aud&nbsp;ience network. </p><p>14 </p><p><strong>Rising industries </strong></p><p>✓ Ecom m erce&nbsp;in g&nbsp;eneral ✓ Co cooning&nbsp;- hom&nbsp;e everything&nbsp;: office, d esig n, self-care ✓ Dom estic&nbsp;travel ✓ Ed ucation&nbsp;/ self-learning ✓ Health and at hom&nbsp;e fitness </p><p>15 </p><p><strong>St a y&nbsp;up d a t e d 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-to -shop </a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">i</a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">fy/ </a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">c</a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">ov</a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">i</a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">d </a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">-</a><a href="/goto?url=https://help.shopify.com/en/manual/intro-to-shopify/covid-resources" target="_blank">resources </a></p><p>16 </p><p><strong>The future is almost here: </strong><br><strong>Roadmap to success </strong></p><p>17 </p><p>Transform your digital advertising. </p><p>Federica Mueller </p><p>Partner Manager, Microsoft Advertising </p><p>Why Invest in Microsoft Advertising </p><p>1</p><p>What’s new at Microsoft Advertising </p><p>2</p><p>Agenda </p><p>Why invest in Microsoft Advertising </p>