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SHOOT Digital PDF Version, August 14, 2015 Volume 56, Number 4 www.SHOOTonline.com August/September, 2015 $7.00 John Slattery on Mad Men, God’s Pocket 4 Photo by Paul Schiraldi/HBO Paul by Photo Digital Workflow Solutions 16 The Road To Emmy Top Ten Boardwalk Empire, The Missing, The Secret Life of Marilyn Monroe, Tracks 22 Director Tim Van Patten at the center of Boardwalk Empire. 4 Mike & Molly, The Millers, Black Sails 14 2015 Mid-Year Report Card Direct From Industry Leaders 6 Including (l to r) David Angelo of David&Goliath, Patty Brebner of W+K, Rupert Samuel of CP+B, and Skyler Mattson of WongDoody, and many more. Top Ten Visual Effects & Animation Chart 24 Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production August 14, 2015 By Robert Goldrich Volume 56 • Number 4 spot.com.mentary www.SHOOTonline.com EDITORIAL Publisher & Editorial Director What’s Next? Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor The answer to the see what fresh and new idea or different ample P&G/Always’ “#LikeAGirl” ini- Robert Goldrich 323.445.6818 [email protected] perennial question take on an existing idea will resonate tiative which won a pair of Next Awards, “What’s next?” is much with target audiences and the public taking the negative “like a girl” stereo- ADVERTISING Digital & Print Rates & Information sought after with sev- at large. But the other meaning of Next type (you run “like a girl,” throw “like a [email protected] eral respondents offering their prognos- has to do with what’s next door to us, girl”) and turning it into an empowering 203.227.1699 ext. 13 www.shootonline.com/go/advertise tications this week in SHOOT’s Mid-year what resides close to us that we can re- movement celebrating the strength and Advertising Production Report Card Survey. late to and value. So even an idea that’s willpower embodied in doing things Gerald Giannone [email protected] The query also applies—albeit with looking ahead to come up with what’s “like a girl.” 203.227.1699 ext. 12 an upper case “N”—when it comes to next also has to think about what’s ad- Sam Baerwald, director of film pro- OFFICES assessing the win- Main Office 256 Post Road East #206 ners of the AICP “Cool is not enough. People go to what’s right.” Westport, CT 06880 USA Next Awards, what 203.227.1699 Fax: 203.227.2787 —Sam Baerwald, 72andSunny makes them spe- West 323.445.6818 cial and why they were able to break jacent to us in terms of concerns, emo- duction, 72andSunny, and a Next Inte- Circulation through to reach consumers in a mean- tions, thoughts, issues and causes that grated Campaign judge, said that “brand 203.227.1699 ext 12 [email protected] ingful way. Delving into this was a panel are relevant to our everyday lives. citizenship” is becoming increasingly Editorial Production Manager/Custom Reprints Michael Morgera of judges as part of the AICP Show and Panelist Winston Binch, a Next Web- important, underscored by what he 203.227.1699 ext. 11 [email protected] Next Awards road show during a stop in site/Microsite judge and partner/chief noted fellow panelist and Product Inte- SHOOT Publicity Wire 203.227.1699 ext12 [email protected] L.A. last week. digital officer of Deutsch, affirmed that gration jury president Jennifer Golub is In listening to their informed obser- “causal is the new creativity.” Binch said integrally involved in as executive direc- © 2015 DCA Business Media LLC. All rights reserved. vations, it occurred to me that the word it’s good business “to use our creativity tor of content at MAL For Good. SHOOT and SHOOTonline are registered U.S. trademarks. No part of this publication may be reproduced, stored in any “Next” carries two complementary for good.” It’s that kind of goodness, for “Cool is not enough,” affirmed retrieval system, or transmitted, in any form or by any means, meanings, the obvious one being what socially relevant causes that “gets shared 72andSunny’s Baerwald. “People go to electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. lies head, getting ahead of the curve to today,” continued Binch, citing as an ex- what’s right.” Print Issues Subscription Service [email protected] POV By Anthony Marinelli SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for $75.00 per year by DCA Business Media LLC, 256 Post Road East, #206, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 Music From The Start USPS (06-234) SHOOT ePubs Music is considered “Just find something to cut to” becomes copyright infringement. Alternatives to The SHOOT >e.dition weekly ePub is published on a vital element when “everybody loves the temp music.” The consider: Decide on tempo and tone Friday. The SHOOT Dailies are published daily Mon.-Fri. Brand New[s] weekly ePub is published Wednesdays. married with picture, editor, by default, is dictating the direc- utilizing the knowledge of a composer SHOOT Screenwork published Mondays. www.shootonline.com/subscribe but is usually left to tion of the music. Any other music cre- along with the editor and creative team; the end of the production schedule. The ated later is a replacement by definition. sort through temp music via streaming SHOOTmobile day is here where technology allows us to A composer’s job is to create the best services or iPods for inspiration when Get the latest. Anytime. Anywhere. Any Location. Get SHOOT & SPW News texts on your Smart- create the story, the picture edit, visual ef- option for the picture (not just beat the editing, but quickly leave this danger- phone by texting follow SHOOTonline to 40404 fects, sound effects and music at the same temp). “Temping” without a composer’s ous territory; just as an editor creates in U.S. time. What are we waiting for? input does not make this easy. Humans rough edits that lead to a final approved SHOOT is printed in the U.S.A. While the producer tells composers get attached to things, especially when edit, composers can organically create it’s too early to be thinking about mu- they’re working well. “Temp Love” how- rough original tracks during the editing sic, the film editor has already picked a ever, may be blocking a better idea. process that lead to the final music ver- piece of music and presented it with pic- Agencies may turn this “replacement sion; composers can set up a laptop and SHOOT is a member of: ture. Someone was thinking about mu- process” into a competition amongst MIDI controller near the editor to cre- sic from the start, it just wasn’t a com- composers, music houses and libraries ate an original temp score--this way the poser. This decision puts a lot of extra to beat the temp. Agencies feel like they edit and music can be updated together; burden on the final music. Most editors need a lot of choices, but that doesn’t and the entire creative team can be in prefer cutting to music as it helps create allow for direct collaboration with the constant dialogue through this type of Find SHOOT online at: www.SHOOTonline.com atmosphere, determines pace, and moti- composer of that music. proximity to react to developing ideas. or at: vates cutting/extending a scene, etc. A worse case scenario is hiring a It’s time for agencies to think music The film editor, by default, is often the composer that must spend valuable from the start. sole decider of temp music. This creates time reacting to the temp and navigat- Composer & producer Anthony Mari- a ripple effect as the project progresses. ing around complications like potential nelli heads up L.A.-based Music Forever. August 14, 2015 SHOOT 3 CHAT ROOM John Slattery Lauded actor shows directorial chops with 5 episodes of Mad Men, feature helming debut God’s Pocket John Slattery’s involvement in the advertising business now ex- company to Park Pictures. Slattery is a long-time friend of Park tends beyond his brilliant portrayal of NYC agency founder/ex- Pictures’ co-founder/exec producer Jackie Kelman Bisbee, fea- ecutive Roger Sterling, Jr., in Mad Men. Slattery is venturing out to ture division head Sam Bisbee, and director Lance Acord, a Park become a real-world member of the ad community, joining Park Pictures co-founder. Park and Slattery have experience working Pictures’ directorial roster for commercials and branded content. together in the ad arena back when the actor served as spokes- A four-time Emmy nominee for his acting on Mad Men, Slat- person for the Lincoln Motor Co. Acord directed Lincoln spots tery also began his directing career on the acclaimed AMC series, featuring Slattery and produced by Park Pictures. helming five episodes. He also diversified into feature directing Given his comfort level with and trust in the Park ensemble, with God’s Pocket which premiered at the 2014 Sundance Film Slattery brought the script for God’s Pocket to the company and Festival, earning a Grand Jury Prize nomination. Slattery co-wrote eventually the film came to fruition. Director Acord, who’s also the screenplay for the film with a cast that included John Turtur- an accomplished DP (Being John Malkovich, Lost In Translation), ro, Richard Jenkins, Christina Hendricks, and marked one of the lensed God’s Pocket for director Slattery. final screen performances by the late Philip Seymour Hoffman.
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