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King Street Retail Strategy

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King Street Retail Strategy KING STREET RETAIL STRATEGY As approved by City Council June, 2005 King Street Retail Strategy ACKNOWLEDGEMENTS CITY COUNCIL KING STREET ADVISORY COMMITTEE INTERDEPARTMENTAL TEAM Mayor William D. Euille Representing Boards and Commissions Alexandria Economic Development Partnership Paula Riley, Executive Director Vice Mayor Redella S. Pepper H. Stewart Dunn, Jr., Planning Commission Councilman Ludwig P. Gaines Tom Hulfish, Board of Architectural Review Alexandria Transit Company (DASH) Sandy Modell, General Manager Councilman K. Rob Krupicka John Komoroske, Planning Commission Al Himes Councilman Andrew H. Macdonald, Ph.D. Charles Trozzo, Alexandria Historical Restoration & Councilman Paul C. Smedberg Preservation Commission City Manager’s Office Mark Jinks, Assistant City Manager Representing Residents Councilwoman Joyce Woodson Tom Fairchild, Business Facilitator Christine Bernstein, Founders Park Community Association PLANNING COMMISSION Fire Department, Code Enforcement Eric R. Wagner, Chair Chip Carlin, Upper King Street Neighborhood Association Gary Mesaris, Fire Chief Richard Leibach, Vice Chair Mark Feldheim, Old Town Civic Association Arthur Dahlberg, Director Donna Fossum Poul Hertel, Federation of Civic Associations, N.E. Civic Assoc. Recreation, Parks and Cultural Affairs John Komoroske Charles H. Huettner, Old Town Civic Association Kirk Kincannon, Director Aimee Vosper H. Stewart Dunn, Jr. Marguerite Lang, Rosemont Citizens Association J. Lawrence Robinson David Olinger, Old Town Civic Association Transportation and Environmental Services Peter Spencer, Upper King Street Neighborhood Association Richard Baier, Director Jesse Jennings Thomas Culpepper Representing Business and Property Owners DEPARTMENT OF PLANNING AND ZONING Pierre Abushacra Eileen Fogarty, Director Mike Chouri, Chamber of Commerce; KSMET; Kimberley Fogle, Chief, Alexandria Hotel Association Neighborhood Planning & Community Development Charles Collum, Chamber of Commerce Kathleen Beeton, Urban Planner Joseph M. Egerton, King Street Metro Enterprise Team (KSMET) Eric Forman, Urban Planner Chris Farley CONSULTANT TEAM Vern Grandgeorge The Odermatt Group – Urban Design/Strategic Planning Charlotte Hall, Old Town Business Association Robert A. Odermatt, FAIA Rob Kaufman, KSMET Randall Gross/Development Economics – Peggy Kleysteuber, KSMET Board Development Economics Piero Landini Randall Gross David M. Martin, KSMET KFH Group – Parking and Transportation John Redmon, Chamber of Commerce Frederic D. Fravel Pat Troy, Old Town Business Association Lois L Walker, KSMET, Old Town Civic Association Adam Winer Alexandria King Street Retail Strategy TABLE OF CONTENTS 1. INTRODUCTION 5. LAND USE Vision for King Street ................................................................... 1-2 Land Use Principles/Recommendations ................................. 5-2 The Community Benefits ............................................................ 1-4 Planning Area ................................................................................. 1-5 6. PARKING Planning Process ............................................................................ 1-5 Background ..................................................................................... 6-2 On-street Parking ........................................................................... 6-4 2. BACKGROUND Off-street Parking ........................................................................... 6-6 King Street Study Area Characteristics ................................... 2-2 Overview .......................................................................................... 6-6 Historic Waterfront Sub-area ...................................................... 2-4 Parking Principles/Recommendations ..................................... 6-7 Government Center Sub-area ..................................................... 2-4 Summary .......................................................................................... 6-9 Regional Crossroads Sub-area .................................................... 2-5 Independent Retail Sub-area ...................................................... 2-5 7. TRANSIT Transitional Commercial Sub-area ........................................... 2-6 Existing Conditions ....................................................................... 7-2 Metro Commercial Sub-area ....................................................... 2-6 Transit Principles/Recommendations ...................................... 7-3 Historic Context ............................................................................. 2-7 Historic Districts ........................................................................... 2-8 8. WATERFRONT Circulation ..................................................................................... 2-10 Waterfront Principles/Recommendations ............................... 8-2 Transit ............................................................................................. 2-11 DASH .............................................................................................. 2-12 9. STRATEGY IMPLEMENTATION The King Street Partnership Concept ...................................... 9-2 3. MARKET ANALYSIS Leadership/Management/Funding/ Economic Overview ...................................................................... 3-2 Organization Recommendations ............................................ 9-3 Overall Sales & Tourism Trends ................................................ 3-2 Establishing the King Street Partnership ................................ 9-4 Consumer Intercept Survey ........................................................ 3-4 Roles and Responsibilities of Market Potentials ........................................................................... 3-5 the King Street Partnership ..................................................... 9-4 Roles and Responsibilities of the City ...................................... 9-5 4. URBAN DESIGN The KSP Board of Directors ....................................................... 9-5 Streetscape – The Pedestrian Experience ............................... 4-2 Budget/Funding of the KSP ........................................................ 9-6 Streetscape Principles/Recommendations .............................. 4-3 Summary .......................................................................................... 9-8 Vistas ................................................................................................. 4-3 Integrated Marketing Themes .................................................... 9-8 Sidewalks .......................................................................................... 4-5 Programming ................................................................................ 9-10 Outdoor Dining .............................................................................. 4-7 Public Art ....................................................................................... 9-10 Sidewalk Seating ............................................................................ 4-9 Recruitment & Retention ........................................................... 9-12 Transit Shelters ............................................................................. 4-10 Summary ........................................................................................ 9-14 Street Furniture ............................................................................ 4-11 Street Infrastructure .................................................................... 4-12 10. APPENDIX Street Graphics ............................................................................. 4-13 Appendix 1 .................................................................................... 10-2 Street Lighting .............................................................................. 4-17 Appendix 2 .................................................................................... 10-3 Street Uses ...................................................................................... 4-18 Streetwall ........................................................................................ 4-19 Alexandria King Street Retail Strategy Alexandria King Street Retail Strategy 1. INTRODUCTION Introduction Alexandria King Street Retail Strategy 1-1 INTRODUCTION King Street is one of America’s most renowned streets. Travel preserving its history and culture. The King Street Retail Strategy guides encourage Capital Region tourists to experience Old is part of a tradition of looking forward while preserving the past. Town’s King Street and its unique historic ambiance. Residents While King Street is alive and well, its future is by no means throughout the metropolitan area and tourists alike come to King assured. The Street’s retail vitality is threatened by significant Street to shop, dine and participate in an authentic American events that affect travel and visitation, as well as by new historic town. Old Town is a living example of early American competition in the region. The events of September 11, 2001 and urban planning with a unique retail street surrounded by some of the temporary closing of Reagan National Airport all significantly the nation’s most desirable vintage residential neighborhoods. reduced visitation to the Capital Region and to Alexandria. At the With these positive attributes, King Street is clearly in a strong same time major improvements to Washington, DC’s Georgetown market position.
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