Market Penetration Daily Times Circulation Daily Times circulation

LEGEND 1 dot = 20 daily Times households 34 61 4 Hernando Hernando

34 60 1

34 61 3

1 Dot = 20

34 60 7 Circulation 34 60 9 34 60 8 34 60 2 34 60 4 34 60 6

33 52 3 34 66 7

34 61 0 Pasco 34 66 9

Pasco 33 52 5 33 57 6

34 66 8 34 65 4 34 63 7

33 54 4 33 54 5

34 63 8 34 65 3 34 65 2 33 54 2

34 63 9 Wesley Chapel 33 54 1

33 54 3 34 65 5 34 69 1 34 69 0 33 54 0

33 55 9 33 55 8 34 68 9 34 68 8 33 55 6 33 54 8 33 54 9 33 64 7

34 68 5 33 59 2 33 56 5 33 62 4 34 68 3 33 61 3 34 68 4

33 62 5 33 62 6 33 61 8 33 62 0 34 67 7 33 61 2 Clearwater 33 61 7 33 76 1 33 63 7 34 69 8 33 63 5 33 63 4 33 60 4 33 56 3 34 69 5 33 61 4 33 58 4 33 76 3 33 61 5 33 76 7 33 61 0 33 60 3 33 52 7 33 75 5 33 56 6 33 76 5 33 75 9 33 60 7 33 60 5 33 60 2 33 51 0 33 75 6 33 76 4 33 60 9 33 61 9 33 59 4

33 78 6 33 60 6 33 62 9 33 56 7 33 77 0 33 51 1 33 76 0 33 77 1 33 76 2 33 61 1 Brandon 33 78 5 33 77 8 33 77 3 33 59 6 33 77 4 33 71 6 33 57 8 33 61 6 33 78 2 33 77 6 33 77 7 33 70 2 33 62 1 33 56 9 33 77 2 33 78 1

33 70 9 33 71 4 33 70 3 33 70 8 33 53 4

33 70 4 33 57 9 33 71 0 33 71 3 Pinellas St. Petersburg 33 54 7 33 70 1 Pinellas 33 70 7 33 57 2 33 71 1 33 70 5 33 57 3 33 70 6 33 71 2 33 59 8

33 57 0

33 71 5

HHillsboroughillsborough

Florida’s largest Sunday newspapers Florida’s largest daily newspapers Total average paid Sunday circulation* Total average paid daily circulation* Source: 2014 AAM Audit Tampa Bay Times 365,025 Tampa Bay Times 212,171 Orlando Sentinel 245,716 Orlando Sentinel 152,191 Tampa Tribune 204,620 Miami Herald 125,066 South Florida Sun - Sentinel 196,469 South Florida Sun - Sentinel 114,131 Miami Herald 184,496 Tampa Tribune 103,729

Source: 2014 AAM Audit *Excludes branded editions. N/A = Not applicable.

tampabay.com/mediakit | 800-333-7505 ext. 8725 Market Penetration Daily Times Penetration Daily Times

LEGEND

34 61 4 Coverag31%e or more 20% - 30% 0-10% HernandoHernando 11% - 19% 34 60 1 11% - 19% 0 - 10% 34 61 3 20%-30%

34 60 7 31% or more 34 60 9 34 60 8 34 60 2 34 60 4 34 60 6

33 52 3 34 66 7

34 61 0

34 66 9

PascoPasco 33 52 5 33 57 6

34 66 8 34 65 4 34 63 7

33 54 4 33 54 5

34 63 8 34 65 3 34 65 2 33 54 2

34 63 9 Wesley Chapel 33 54 1

33 54 3 34 65 5 34 69 1 34 69 0 33 54 0

33 55 9 33 55 8 34 68 9 34 68 8 33 55 6 33 54 8 33 54 9 33 64 7

34 68 5 33 59 2 33 56 5 33 62 4 34 68 3 33 61 3 34 68 4

33 62 5 33 62 6 33 61 8 33 62 0 34 67 7 33 61 2 Clearwater 33 61 7 33 76 1 33 63 7 34 69 8 33 63 5 33 63 4 33 60 4 33 56 3 34 69 5 33 61 4 33 58 4 33 76 3 33 61 5 33 76 7 33 61 0 33 60 3 33 52 7 33 75 5 33 56 6 33 76 5 33 75 9 33 60 7 33 60 5 33 60 2 33 51 0 33 75 6 33 76 4 33 60 9 33 61 9 33 59 4

33 78 6 33 60 6 33 62 9 33 56 7 33 77 0 33 51 1 33 76 0 33 77 1 33 76 2 33 61 1 Brandon 33 78 5 33 77 8 33 77 3 33 59 6 33 77 4 33 71 6 33 57 8 33 61 6 33 78 2 33 77 6 33 77 7 33 70 2 33 62 1 33 56 9 33 77 2 33 78 1

33 70 9 33 71 4 33 70 3 33 70 8 33 53 4

33 70 4 33 57 9 33 71 0 33 71 3

St. Petersburg 33 54 7

33 70 1 Pinellas 33 57 2 Pinellas 33 70 7 33 71 1 33 70 5

33 70 6 33 57 3 33 71 2 33 59 8

33 57 0

33 71 5

Hillsborough Hillsborough

Florida’s largest Sunday newspapers Florida’s largest daily newspapers Source: 2014 AAM Audit Total average paid Sunday circulation* Total average paid daily circulation* Tampa Bay Times 365,025 Tampa Bay Times 212,171 Orlando Sentinel 245,716 Orlando Sentinel 152,191 Tampa Tribune 204,620 Miami Herald 125,066 South Florida Sun - Sentinel 196,469 South Florida Sun - Sentinel 114,131 Miami Herald 184,496 Tampa Tribune 103,729

Source: 2014 AAM Audit *Excludes branded editions. N/A = Not applicable.

tampabay.com/mediakit | 800-333-7505 ext. 8725 Market Penetration Sunday Times Circulation Sunday Times circulation

LEGEND 1 dot = 20 daily Times households 34 61 4 Hernando Hernando

34 60 1

34 61 3

34 60 7

34 60 9 34 60 8 34 60 2 34 60 4 34 60 6

33 52 3 34 66 7

34 61 0 Pasco 34 66 9 Pasco 33 52 5 33 57 6

34 66 8 34 65 4 34 63 7

33 54 4 33 54 5

34 63 8 34 65 3 33 54 2 34 65 2

34 63 9 Wesley Chapel 33 54 1

33 54 3 34 65 5 34 69 1 34 69 0 33 54 0

33 55 9 33 55 8 34 68 9 34 68 8 33 55 6 33 54 8 33 54 9 33 64 7

34 68 5 33 59 2 33 56 5 33 62 4 34 68 3 33 61 3 34 68 4

33 62 5 33 62 6 33 61 8 33 62 0 34 67 7 33 61 2 Clearwater 33 61 7 33 76 1 33 63 7 34 69 8 33 63 5 33 63 4 33 60 4 33 56 3 34 69 5 33 61 4 33 58 4 33 76 3 33 61 5 33 76 7 33 61 0 33 60 3 33 52 7 33 75 5 33 56 6 33 76 5 33 75 9 33 60 7 33 60 5

33 60 2 33 51 0 33 75 6 33 76 4 33 60 9 33 61 9 33 59 4

33 78 6 33 60 6 33 62 9 33 56 7 33 77 0 33 51 1 33 76 0 33 77 1 33 76 2 33 61 1 Brandon 33 78 5 33 77 8 33 77 3 33 59 6 33 77 4 33 71 6 33 57 8 33 61 6 33 78 2 33 77 6 33 77 7 33 70 2 33 62 1 33 56 9 33 77 2 33 78 1

33 70 9 33 71 4 33 70 3 33 70 8 33 53 4

33 70 4 33 57 9 33 71 0 33 71 3 Pinellas St. Petersburg 33 54 7 33 70 1 Pinellas 33 70 7 33 57 2 33 71 1 33 70 5 33 57 3 33 70 6 33 71 2 33 59 8

33 57 0

33 71 5

HHillsboroughillsborough

Florida’s largest Sunday newspapers Florida’s largest daily newspapers Total average paid Sunday circulation* Total average paid daily circulation* Tampa BaySo Timesurce: 2014 AAM Audit 365,025 Tampa Bay Times 212,171 Orlando Sentinel 245,716 Orlando Sentinel 152,191 Tampa Tribune 204,620 Miami Herald 125,066 South Florida Sun - Sentinel 196,469 South Florida Sun - Sentinel 114,131 Miami Herald 184,496 Tampa Tribune 103,729

Source: 2014 AAM Audit *Excludes branded editions. N/A = Not applicable.

tampabay.com/mediakit | 800-333-7505 ext. 8725 Market Penetration Sunday Times Penetration Sunday Times

Tampa Bay Times LEGEND TampaBay_4C

30% or more 34 61 4 Coverage 20% - 29% 0 -9% HernandoHernando 10% - 19% 34 60 1 10% - 19% 0 - 9% 34 61 3

20% - 29%

30% or more 34 60 7

34 60 9 34 60 8 34 60 2 34 60 4 34 60 6

33 52 3 34 66 7

34 61 0

34 66 9

PascoPasco 33 52 5 33 57 6

34 66 8 34 65 4 34 63 7

33 54 4 33 54 5

34 63 8 34 65 3 34 65 2 33 54 2

34 63 9 Wesley Chapel 33 54 1

33 54 3 34 65 5 33 54 0 34 69 1 34 69 0

33 55 9 33 55 8 34 68 9 34 68 8 33 55 6 33 54 8 33 54 9 33 64 7

34 68 5 33 59 2 33 56 5 33 62 4 34 68 3 33 61 3 34 68 4

33 62 5 33 61 8 33 62 6 33 62 0 34 67 7 33 61 2 Clearwater 33 61 7 33 76 1 33 63 7 34 69 8 33 63 5 33 60 4 33 56 3 33 63 4 34 69 5 33 61 4 33 61 5 33 58 4 33 76 3 33 76 7 33 61 0 33 60 3 33 52 7 33 56 6 33 75 5 33 76 5 33 75 9 33 60 7 33 60 5

33 60 2 33 51 0 33 75 6 33 76 4 33 60 9 33 61 9 33 59 4

33 78 6 33 60 6 33 62 9 33 56 7 33 77 0 33 51 1 33 76 0 33 77 1 33 76 2 33 61 1 Brandon 33 78 5 33 77 8 33 77 3 33 59 6 33 77 4 33 71 6 33 57 8 33 61 6 33 78 2 33 77 6 33 77 7 33 56 9 33 77 2 33 70 2 33 62 1 33 78 1

33 70 9 33 71 4 33 70 3 33 70 8 33 53 4

33 70 4 33 57 9 33 71 0 33 71 3

St. Petersburg 33 54 7

33 70 1 Pinellas 33 57 2 Pinellas 33 70 7 33 71 1 33 70 5

33 70 6 33 57 3 33 71 2 33 59 8

33 57 0

33 71 5

Hillsborough Hillsborough

Florida’s largest Sunday newspapers Florida’s largest daily newspapers Source: 2014 AAM Audit Total average paid Sunday circulation* Total average paid daily circulation* Tampa Bay Times 365,025 Tampa Bay Times 212,171 Orlando Sentinel 245,716 Orlando Sentinel 152,191 Tampa Tribune 204,620 Miami Herald 125,066 South Florida Sun - Sentinel 196,469 South Florida Sun - Sentinel 114,131 Miami Herald 184,496 Tampa Tribune 103,729

Source: 2014 AAM Audit *Excludes branded editions. N/A = Not applicable.

tampabay.com/mediakit | 800-333-7505 ext. 8725