Digital Solutions

AS YOUR TRUSTED MEDIA PARTNER, the Tampa Bay Times provides integrated Web advertising opportunities on a local level and beyond. The Times Digital Services team can offer you access to top-rated national websites and more:

Custom Web Custom Web Online Online and targeting support and optimization mobile display by region and management of to produce top strategies, Social medium your campaign results and SEO solutions

PR77908 Local & National Digital Solutions

tampabay.com MOBILE EXTENDED NETWORK

Share your message with more than 3.4 million unique Tampabay.com’s mobile responsive site, along with our Extend your reach locally or regionally throughout our monthly visitors on tampabay.com, Tampa Bay’s #1 news extended network of both mobile Web and apps, allows your network of high-quality newspaper, broadcast, radio and and information website. Position your brand alongside local message to be targeted to smartphone and tablet users. magazine websites. Premium news network opportunities and breaking news, Pulitzer Prize-winning stories, Things include Orlando Sentinel, Chicago Sun Times, Los Angeles To Do and more. Mobile capabilities: Times, Miami Herald and more. • Geo-targeting by DMA, state, or ZIP code • Behaviorally targeting • Geo-retargeting • Day parting, weather and distance triggers • Geo-fencing

MILLION MILLION PAGE UNIQUE MONTHLY 4 VIEWS 1.6 VISITORS

MILLION MILLION PAGE UNIQUE MONTHLY 10.4 VIEWS 3.4 VISITORS Source: July 2014 Omniture Analytics; Jan. 2014 statisticbrain.com

TARGETING Targeting opportunities available on tampabay.com and on our extended reach network.

Behavioral targeting Category targeting Demographic targeting Contextual targeting Job title targeting Retargeting With data collected from Leverage a guaranteed Reach more of the users Using a set of keywords or Reach specific job intenders Using a tracking pixel, your websites visited, searches list of specific sites or site that matter to you. Target phrases, your advertising with your message on a ad will be served to visitors made and articles read, sections on tampabay.com by age, gender, ethnicity, message will appear list of hand-selected, brand who have already been to the Times Digital Solutions that match the interests of education level, home- alongside related content, safe sites.* your site – keeping your team can identify and target your target audience. Pick ownership status, income, which will increase user brand top-of-mind and your most likely customers. an existing category site list marital status, household engagement and facilitate giving your digital marketing or allow the team to create size and more.* stronger brand recognition.* efforts a boost.* a custom list for you.

* Extended Reach Network only

Source: Jan. 2014 statisticbrain.com

tampabay.com/mediakit • 800-333-7505 ext. 8725

PR77908 Sponsorships & Other Opportunities

SPONSORSHIPS PRE-ROLL & IN-BANNER VIDEO

Tampabay.com has more video than all broadcast media sites in Tampa Bay. Targeted channel Sponsored tabs Sponsored e-newsletters sponsorships & Sitewide “Own” your piece of Deliver your message Pre-roll & In-Banner OnScene Times TV Fixed Position the largest news and to a captive audience of Repurpose your existing Advertorial Video Integrate your video Take advantage of these information website in interested readers who TV spot or take advantage Hosted on tampabay.com, message with a sponsorship fixed, high-visibility Tampa Bay by sharing your have requested daily and of the Times Digital OnScene video advertorials of the following shows and opportunities and share message via customized weekly emails. Solutions production team’s portray your business as a Times personalities: must-see Tampa Bay hot your brand message or logo advertorial content, expertise in commercial • Health Break throughout tampabay.com. videos and more on: E-newsletter topics include: and video creation. Display spot. (Irene Maher) • Things To Do your message throughout • Take It Outside Channel Sponsorships • Things To Do • Breaking news tampabay.com, on our (Terry Tomalin) exist on: • Health • Day Starter extended reach network, • #CookClub (Janet Keeler) • Specific News Channels • Education • Hernando news or on YouTube. • #PlayTampaBay • Specific Sports Channels • Pasco news • Business • Sports • Politics • Features and more

SOCIAL MEDIA MANAGEMENT

Let the Times Digital Solutions team manage your social presence on Facebook, LinkedIn and more though custom, brand-specific messaging. The Times can also produce and serve targeted advertisements on Facebook and YouTube.

Source: 2013 Nielsen NetView; 2013 Omniture

tampabay.com/mediakit • 800-333-7505 ext. 8725

PR77908