TAMPA BAY TIMES AUDIT REPORT Newspaper

TAMPA BAY TIMES St. Petersburg (Pinellas County), Florida AUDIT REPORT 12 months ended December 31, 2014 Newspaper

Avg Avg Sun Mon-Fri Mon-Sat Mon Tue Wed Thu Fri Sat EXECUTIVE SUMMARY 367,936 297,626 281,772 281,917 279,739 285,817 308,718 331,653 203,283 Tampa Bay Times Print (See Par. 1A) 345,882 191,722 192,891 184,285 179,562 184,727 206,704 203,335 198,721 Digital Replica (See Par. 1B) 19,143 20,449 17,311 18,644 20,344 20,902 21,442 20,910 1,619 Digital Nonreplica (See Par. 1C) 2,911 2,925 2,928 2,914 2,920 2,925 2,931 2,936 2,943 Total Circulation Excluding Branded Editions 367,936 215,096 213,130 205,843 202,826 208,554 231,077 227,181 203,283

Branded Editions tbt* - (See Par. 1D) 82,530 68,642 76,074 76,913 77,263 77,641 104,472 TOTAL AVERAGE CIRCULATION 367,936 297,626 281,772 281,917 279,739 285,817 308,718 331,653 203,283

Audience Snapshot PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: WEBSITE USAGE: In Market In Market In Market (unduplicated) Total Activity Past 7 Days Sept. 2014 Print Total Unique Browsers 3,354,602 Past Past Past Past Past 30 Days Page Impressions/Views 10,257,751 Sun Weekday 7 Days 7 Days 30 Days 7 Days Online DMA DMA DMA Source: AAM Digital Audit, See Readers 826,001 541,612 1,104,731 Readers 178,219 313,598 Audience 1,180,186 1,257,875 Explanatory Reach 23.1% 15.1% 30.9% Reach 5.0% 8.8% Reach 33.0% 35.1% Additional Source Reporting 6 mo. avg. NDM* NDM* NDM* Aug. 2014 Audience 1,098,610 1,157,189 Readers 784,815 526,272 1,049,059 Readers 151,278 262,926 Total Unique Users 1,989,000 Reach 34.4% 23.1% 46.0% Reach 48.1% 50.7% Reach 6.6% 11.5% Page Impressions/Views 12,144,000 Source: 2014 Release 1 Nielsen Scarborough Report. Copyright 2014, The Nielsen Company. All rights reserved. Source: AAM Digital Audit, See Explanatory

Publishing Plans Frequency: Daily Delivery Vehicle(s): Print, online, mobile, eReaders

Website(s): www.tampabay.com

Frequency: Monday to Friday Delivery Vehicle(s): Print

01-0855-0 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com ST. PETERSBURG, FLORIDA

34479 32190 32617 Marion 32668 34482 34475 32625 Levy 34488 32180 34470 32102 34474 34471 32130 St. Petersburg 34472 34449 34431 34480 Astor 32179 34481 32720 34432 34476 34420 32724 34498 34433 32702 34434 34473 34491 32195 32767 Citrus Springs 34428 34465 32735 34484 32763 Beverly Hills 3216232159 Hernando 32736 32713 34429 34442 34453 33538 34731 Lecanto Wildwood 34788 32726 Gulf Of Mexico 34461 Inverness 34450 34785 34452 32771 Coleman 32757 32776 Lake Panasoffkee Citrus 34748 32778 34448 32773 34446 32746 Floral City 34762 34797 33585 34705 32798 Sugarmill Woods 34436 32712 3277932750 33513 34737 Bushnell 32703 32701 32707 34614 Center Hill Sumter 34715 3281032751 Hernando Webster33514 32789 34613 34601 34753 34756 34761 32808 Brooksville Orange 33597 34734 Weeki Wachee Gardens Brookridge 32805 34736 34711 34787 32835 32806 Weeki Wachee Acres34607 34602Ridge Manor 34608 32839 32812 Hernando Beach Spring Hill 34786 32819 Timber Pines 34604 Lacoochee 32809 34606 34609 0510 32827 33523 32836 Miles Lake 34714 34610 Dade City North 32821 Hudson 34667 32830 32837 34669 Dade City St. Leo Bayonet Point 33576 33525 34743 Pasco 34747 34741 34668 34654 33897 34744 34746 New Port Richey East 34637 33544 33809 New Port Richey 34653 34638 33542 33868 33896 34769 34652 Land O' Lakes Zephyrhills 33849 Elfers Polk 34655 33543 33541 33540 34691 34639 33837 34772 Holiday 34758 Tarpon Springs3468934688 33556 33548 33559 33810 33558 33647 Pinellas 33549 33850 34683 34685 33823 33844 34759 33624 33618 33637 33565 33805 3468434677 33625 33592 33881 Dunedin Oldsmar33626 3361233620 33761 33635 33563 33815 33801 Inwood 34698 34695 3360433617 33584 Dundee 33614Tampa Seffner Plant City 33803 33838 Osceola 33767 33763 3361533634 33811 33880 33884 Belleair 33755 33759 33603 33610 Dover 33566 33839 33765 33607 3360533619 33527 33812 Waverly 33786 33602 33510 3375633764 3360933606 33859 Brandon 33567 33813 33898 3377033771 33629 33594 33511 Bartow 33853 33778 33760 33611 33774 3376233716 33616 33785 33777 33830 33772 33827 33776 33781 33702 33621 Gibsonton 33860 33714 33569 3370833709 33703 33534 337103371333704 St. Petersburg 33547 33701 33572 33707 Fort Meade 33711 33598 Frostproof 33706 33705 Ruskin33573 33843 33712 Hillsborough 33715 33570 33841 Sun City Center 33834 Avon Park 34221 Bowling Green 34219 Manatee 33825 Anna Maria Memphis Wauchula 33873 Palmetto34222 Hardee 33870 Holmes Beach 34209Bradenton 34212 33872 34217 34208 Zolfo Springs 34215 34205Samoset Sebring 34211 34210 34203 34207 34202 33890 33875 33876 3424334201 34251 33865 Cortez 34228 3423434235 34237 34236 Highlands 34232 34239 34240 33852 34233 34242 Lake Placid 34241 Arcadia 34231 Sylvan Shores 34238 Southeast Arcadia 34266 Placid Lakes 34229 LEGEND De Soto 34275 Sarasota COUNTY BOUNDARY Alliance for Audited Media 34286 C257-R13 ZIP CODE BOUNDARY 33960 34285 34269 34293 34287 34288 ST. PETERSBURG CORPORATE LIMITS 33954 34223 33983 CIRCULATION DISTRIBUTION AREA 33948 Glad 33980 33982 Page 2 of 14 • 01-0855-0 Alliance for Audited Media Avg Avg Sun Mon-Fri Mon-Sat Mon Tue Wed Thu Fri Sat 1A. TAMPA BAY TIMES - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 256,196 165,773 167,412 159,175 155,696 157,621 179,025 177,350 175,603 Single Copy Sales 76,064 13,272 13,636 12,303 12,546 13,844 14,382 13,285 15,454 Total Average Individually Paid Circulation 332,260 179,045 181,048 171,478 168,242 171,465 193,407 190,635 191,057 Business/Traveler Paid Circulation Hotel Distribution - Guest Refund 3,249 2,055 2,212 1,955 1,966 2,069 2,108 2,179 2,995 Hotel Distribution - Room/Lobby Copies 767 435 473 409 428 437 446 453 663 Total Average Business/Traveler Paid Circulation 4,016 2,490 2,685 2,364 2,394 2,506 2,554 2,632 3,658 Total Average Paid Circulation - Print 336,276 181,535 183,733 173,842 170,636 173,971 195,961 193,267 194,715 Qualified Circulation Home Delivery Targeted 278 272 271 274 273 272 270 269 268 Total Average Home Delivery 278 272 271 274 273 272 270 269 268 Single Copy Educational Copies 5,625 6,032 5,027 6,091 5,392 6,430 6,453 5,795 University Copies 231 193 230 237 235 237 216 Employee/Independent Contractor 1,540 1,535 1,535 1,535 1,535 1,535 1,535 1,535 1,535 Retail/Business 2,163 2,117 2,132 2,313 1,489 2,284 2,248 2,253 2,203 Total Average Single Copy 9,328 9,915 8,887 10,169 8,653 10,484 10,473 9,799 3,738 Total Average Qualified Circulation - Print 9,606 10,187 9,158 10,443 8,926 10,756 10,743 10,068 4,006 Total Average Circulation - Print 345,882 191,722 192,891 184,285 179,562 184,727 206,704 203,335 198,721 1B. TAMPA BAY TIMES - DIGITAL REPLICA Paid Circulation Subscription 1,597 1,596 1,593 1,595 1,596 1,596 1,596 1,596 1,577 Total Average Paid Circulation - Digital Replica 1,597 1,596 1,593 1,595 1,596 1,596 1,596 1,596 1,577 Qualified Circulation: Opt-in Subscription 41 42 42 42 42 42 42 42 42 Educational Copies 17,505 18,811 15,676 17,007 18,706 19,264 19,804 19,272 Total Average Qualified Circulation - Digital Replica 17,546 18,853 15,718 17,049 18,748 19,306 19,846 19,314 42 Total Average Circulation - Digital Replica 19,143 20,449 17,311 18,644 20,344 20,902 21,442 20,910 1,619 Total Average Circulation - Print & Digital Replica 365,025 212,171 210,202 202,929 199,906 205,629 228,146 224,245 200,340 1C. TAMPA BAY TIMES - DIGITAL NONREPLICA Paid Circulation Restricted Access Website 2,571 2,584 2,587 2,573 2,579 2,584 2,590 2,595 2,602 eReaders without Advertising 320 321 321 321 321 321 321 321 321 Total Average Paid Circulation - Digital Nonreplica 2,891 2,905 2,908 2,894 2,900 2,905 2,911 2,916 2,923 Qualified Circulation eReaders without Advertising 20 20 20 20 20 20 20 20 20 Total Average Qualified Circulation - Digital Nonreplica 20 20 20 20 20 20 20 20 20 Total Average Circulation - Digital Nonreplica 2,911 2,925 2,928 2,914 2,920 2,925 2,931 2,936 2,943 TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA AND NONREPLICA 367,936 215,096 213,130 205,843 202,826 208,554 231,077 227,181 203,283 1D. tbt* - PRINT Verified Circulation Public Access Racks and Other Distribution 82,530 68,642 76,074 76,913 77,263 77,641 104,472 Total Average Public Access 82,530 68,642 76,074 76,913 77,263 77,641 104,472 Total Average Verified Circulation 82,530 68,642 76,074 76,913 77,263 77,641 104,472 TOTAL AVERAGE CIRCULATION - PRINT 82,530 68,642 76,074 76,913 77,263 77,641 104,472

Page 3 of 14 • 01-0855-0 Alliance for Audited Media 2. TOTAL AVERAGE CIRCULATION By Market: (Optional).

AUDIT STATEMENT

Sun Avg Mon-Fri Avg Mon-Sat Publisher’s Publisher’s Publisher’s Audited Statement Audited Statement Audited Statement Circulation Claim Difference Circulation Claim Difference Circulation Claim Difference Tampa Bay Times (Excluding Branded Editions) 367,936 367,936 215,096 215,096 213,130 213,130 tbt* 82,530 82,530 68,642 68,642 Total Average Circulation 367,936 367,936 297,626 297,626 281,772 281,772

Mon Tue Wed Publisher’s Publisher’s Publisher’s Audited Statement Audited Statement Audited Statement Circulation Claim Difference Circulation Claim Difference Circulation Claim Difference Tampa Bay Times (Excluding Branded Editions) 205,843 205,843 202,826 202,826 208,554 208,554 tbt* 76,074 76,074 76,913 76,913 77,263 77,263 Total Average Circulation 281,917 281,917 279,739 279,739 285,817 285,817

Thu Fri Sat Publisher’s Publisher’s Publisher’s Audited Statement Audited Statement Audited Statement Circulation Claim Difference Circulation Claim Difference Circulation Claim Difference Tampa Bay Times (Excluding Branded Editions) 231,077 231,077 227,181 227,181 203,283 203,283 tbt* 77,641 77,641 104,472 104,472 Total Average Circulation 308,718 308,718 331,653 331,653 203,283 203,283

AVERAGE CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Avg Avg Sun Mon-Fri Mon-Sat Mon Tue Wed Thu Fri Sat Total Total Total Total Total Total Total Total Total Calendar Quarter Ended Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. Avg. Circ. March 27, 2011 445,280 304,639 276,938 271,335 279,156 306,640 389,127 282,348 June 26, 2011 412,880 253,882 248,505 239,501 245,261 268,909 267,236 246,686 September 25, 2011 393,593 226,168 225,321 211,681 216,488 239,716 237,635 224,631 December 25, 2011 419,337 247,290 226,531 233,055 240,253 274,146 262,467 243,129 March 25, 2012 444,079 351,701 314,048 333,820 343,676 368,787 398,171 269,144 June 24, 2012 396,728 328,944 306,659 310,582 317,754 339,527 370,199 238,095 September 23, 2012 362,022 297,063 282,154 278,753 287,870 304,684 331,851 221,036 December 30, 2012 387,168 331,170 311,764 318,569 317,925 346,122 360,750 236,453 March 31, 2013 416,504 350,052 334,567 327,514 340,131 338,343 360,373 383,539 258,204 June 30, 2013 367,820 314,653 299,667 302,641 299,648 302,787 322,220 345,967 224,738 September 29, 2013 343,888 285,319 272,343 271,917 268,785 272,026 296,474 317,394 207,464 December 29, 2013 382,950 309,511 293,878 289,939 288,493 294,112 325,972 348,308 217,844 March 30, 2014 410,727 325,017 309,792 304,209 304,329 319,502 335,109 361,550 234,728 June 29, 2014 361,609 290,860 275,958 280,441 274,926 277,847 297,548 323,536 201,447 September 28, 2014 338,825 271,676 257,011 257,637 254,809 257,578 278,843 309,511 183,692 December 28, 2014 359,253 302,945 284,301 285,367 284,877 288,317 323,500 332,001 193,257

Page 4 of 14 • 01-0855-0 Alliance for Audited Media 3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES: Sun, November 9, 2014; Fri, November 7, 2014. (OH’s) Occupied Households - #1-1-14 The Nielsen Company (U.S.), Inc. The “Average Projected Circulation” (Avg. Proj. Circ.) has been arrived at by projecting the audit period averages to the one day distribution figures in this report.

Sun Fri Tampa Bay Times Tampa Bay Times tbt* OH’s Home Single Sun Home Single Fri Home Single Fri State #1-1-14 Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. County Estimate & Mail Sales Traveler Paid Qualified Verified Total Circ.* Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ.* Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ.* Cov. FLORIDA

CITRUS 63,084 6,046 2,184 15 8,245 54 8,299 8,110 12.9% 4,408 805 12 5,225 124 5,349 5,260 8.3% HERNANDO 72,351 18,575 3,870 10 22,455 560 23,015 22,491 31.1% 13,422 942 10 14,374 852 15,226 14,974 20.7% HILLSBOROUGH 499,993 63,540 35,057 1,485 100,082 3,466 103,548 101,190 20.2% 37,940 6,060 795 44,795 3,297 48,092 47,296 9.5% 68,403 68,403 63,939 12.8% LAKE 124,726 198 198 198 193 0.2% 61 61 61 60 0.0% LEVY 16,236 42 125 167 167 163 1.0% 35 62 97 97 95 0.6% MANATEE 143,338 2,165 868 3,033 3,033 2,964 2.1% 1,151 395 1,546 1,546 1,520 1.1% MARION 141,148 570 2,090 2,660 2,660 2,599 1.8% 472 378 850 850 836 0.6% PASCO 192,522 39,313 14,928 10 54,251 2,204 56,455 55,169 28.7% 26,201 2,528 10 28,739 2,083 30,822 30,312 15.7% 7,285 7,285 6,810 3.5% PINELLAS 423,980 117,652 28,780 2,727 149,159 5,003 154,162 150,651 35.5% 85,812 9,344 1,903 97,059 7,155 104,214 102,489 24.2% 35,995 35,995 33,6467.9% POLK 233,808 1,220 1,220 1,220 1,192 0.5% SARASOTA 182,122 382 382 382 373 0.2% 140 140 140 138 0.1% SUMTER 49,636 636 636 636 622 1.3% 144 144 144 142 0.3% Miscellaneous Counties 34 183 217 217 213 83 83 77 TOTAL IN FLORIDA 247,903 90,338 4,247 342,488 11,287 353,775 345,717 169,475 21,042 2,730 193,247 13,511 206,758 203,335 111,766 111,766 104,472 All Other 40 107 147 20 167 165 TOTAL PRINT CIRCULATION 247,943 90,445 4,247 342,635 11,307 353,942 345,882 169,475 21,042 2,730 193,247 13,511 206,758 203,335 111,766 111,766 104,472 DIGITAL REPLICA CIRCULATION 1,580 1,580 36,912 38,492 19,143 1,583 1,583 36,990 38,573 20,910 DIGITAL NONREPLICA CIRCULATION 3,792 3,792 38 3,830 2,911 3,788 3,788 38 3,826 2,936 TOTAL AVERAGE CIRCULATION 253,315 90,445 4,247 348,007 48,257 396,264 367,936 174,846 21,042 2,730 198,618 50,539 249,157 227,181 111,766 111,766 104,472 #County occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. *Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report.

3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY: Analysis optional and not made.

Page 5 of 14 • 01-0855-0 Alliance for Audited Media 3B. DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES: SOURCE - U.S. ZIP Code Directory, #1-1-14 The Nielsen Company (U.S.), Inc., See Par. 5.

Sun Fri Tampa Bay Times Tampa Bay Times tbt* OH’s Home Single Sun Home Single Fri Home Single Fri STATE #1-1-14 Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. ZIP Code Estimate & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. FLORIDA 32159 Lady Lake 15,287 198 198 198 193 1.3% 61 61 61 60 0.4% 32162 The Villages 29,542 190 190 190 186 0.6% 51 51 51 50 0.2% 33510 Brandon 10,834 1,409 328 1,737 94 1,831 1,789 16.5% 660 32 692 66 758 745 6.9% 329 329 308 2.8% 33511 Brandon 21,594 2,302 2,739 5,041 49 5,090 4,974 23.0% 1,198 215 1,413 67 1,480 1,455 6.7% 3,194 3,194 2,986 13.8% 33513 Bushnell 4,845 319 319 319 312 6.4% 93 93 93 91 1.9% 33523 Dade City 6,671 773 157 930 6 936 915 13.7% 541 83 624 22 646 635 9.5% 350 350 327 4.9% 33525 Dade City 6,808 1,333 773 2,106 217 2,323 2,270 33.3% 984 185 1,169 183 1,352 1,330 19.5% 683 683 638 9.4% 33527 Dover 4,865 465 73 538 46 584 571 11.7% 220 30 250 25 275 270 5.5% 33534 Gibsonton 4,684 369 299 668 45 713 697 14.9% 140 37 177 177 174 3.7% 33538 Lake Panasoffkee 2,181 67 67 67 65 3.0% 33540 Zephyrhills 3,673 627 434 1,061 1,061 1,037 28.2% 480 53 533 533 524 14.3% 115 115 107 2.9% 33541 Zephyrhills 9,479 1,885 656 2,541 2,541 2,483 26.2% 1,491 100 1,591 1,591 1,565 16.5% 222 222 208 2.2% 33542 Zephyrhills 9,638 1,705 635 2,340 63 2,403 2,348 24.4% 1,347 102 1,449 71 1,520 1,495 15.5% 732 732 684 7.1% 33543 Wesley Chapel 8,354 1,406 1,209 2,615 141 2,756 2,693 32.2% 817 131 948 106 1,054 1,037 12.4% 759 759 709 8.5% 33544 Wesley Chapel 8,517 1,261 1,140 2,401 103 2,504 2,447 28.7% 749 90 839 65 904 889 10.4% 496 496 464 5.4% 33545 Wesley Chapel 4,915 678 129 807 807 789 16.1% 340 340 340 334 6.8% 33547 Lithia 7,009 970 363 1,333 73 1,406 1,374 19.6% 462 29 491 45 536 527 7.5% 180 180 168 2.4% 33548 Lutz 2,392 499 90 589 1 590 577 24.1% 324 37 361 1 362 356 14.9% 70 70 65 2.7% 33549 Lutz 6,745 1,148 601 1,749 17 1,766 1,726 25.6% 763 134 897 16 913 898 13.3% 658 658 615 9.1% 33556 Odessa 8,528 1,884 144 2,028 2 2,030 1,984 23.3% 1,257 110 1,367 8 1,375 1,352 15.9% 373 373 349 4.1% 33558 Lutz 8,461 1,535 308 1,843 35 1,878 1,835 21.7% 1,036 59 1,095 122 1,217 1,197 14.1% 696 696 651 7.7% 33559 Lutz 6,542 712 237 949 1 950 928 14.2% 397 48 445 1 446 439 6.7% 254 254 237 3.6% 33563 Plant City 9,154 181 1,271 1,452 230 1,682 1,644 18.0% 149 149 149 147 1.6% 33565 Plant City 6,492 35 35 35 34 0.5% 33566 Plant City 7,230 224 256 480 35 515 503 7.0% 1 27 28 28 28 0.4% 33567 Plant City 3,741 50 50 49 1.3% 33569 Riverview 8,111 1,534 676 2,210 156 2,366 2,312 28.5% 709 104 813 84 897 882 10.9% 916 916 856 10.6% 33570 Ruskin 8,400 1,409 754 2,163 94 2,257 2,206 26.3% 782 72 854 69 923 908 10.8% 33572 Apollo Beach 6,279 1,454 534 1,988 16 2,004 1,958 31.2% 959 39 998 11 1,009 992 15.8% 33573 Sun City Center 12,301 4,867 879 5,746 30 5,776 5,644 45.9% 4,068 97 4,165 43 4,208 4,138 33.6% 33576 San Antonio 2,098 439 139 578 578 565 26.9% 374 92 466 466 458 21.8% 306 306 286 13.6% 33578 Riverview 15,909 1,639 1,023 2,662 122 2,784 2,721 17.1% 716 108 824 148 972 956 6.0% 756 756 707 4.4% 33579 Riverview 9,080 1,102 284 1,386 21 1,407 1,375 15.1% 449 9 458 16 474 466 5.1% 340 340 318 3.5% 33584 Seffner 9,233 1,217 756 1,973 176 2,149 2,100 22.7% 588 87 675 79 754 742 8.0% 434 434 406 4.4% 33592 Thonotosassa 4,176 411 78 489 35 524 512 12.3% 241 29 270 10 280 275 6.6% 33594 Valrico 11,930 1,788 562 2,350 1 2,351 2,297 19.3% 875 56 931 11 942 926 7.8% 597 597 558 4.7% 33596 Valrico 10,240 1,786 360 2,146 84 2,230 2,179 21.3% 1,057 38 1,095 69 1,164 1,145 11.2% 140 140 131 1.3% 33597 Webster 3,458 60 60 60 59 1.7% 33598 Wimauma 4,476 431 1,166 1,597 1,597 1,561 34.9% 295 27 322 322 317 7.1% 33602 Tampa 6,993 699 239 725 1,663 35 1,698 1,659 23.7% 499 208 740 1,447 72 1,519 1,494 21.4% 9,480 9,480 8,861 126.7% Page 6 of 14 • 01-0855-0 Alliance for Audited Media 33603 Tampa 7,896 843 284 1,127 93 1,220 1,192 15.1% 487 95 582 98 680 669 8.5% 800 800 748 9.5% 33604 Tampa 14,243 1,340 1,120 2,460 98 2,558 2,500 17.6% 753 134 887 58 945 929 6.5% 1,160 1,160 1,084 7.6% 33605 Tampa 6,761 457 424 881 62 943 922 13.6% 224 150 374 53 427 420 6.2% 2,118 2,118 1,980 29.3% 33606 Tampa 7,740 1,188 547 10 1,745 9 1,754 1,714 22.1% 926 182 10 1,118 9 1,127 1,108 14.3% 2,765 2,765 2,585 33.4% 33607 Tampa 10,027 784 1,493 640 2,917 224 3,141 3,069 30.6% 441 655 40 1,136 320 1,456 1,432 14.3% 5,974 5,974 5,584 55.7% 33609 Tampa 7,990 1,208 734 10 1,952 10 1,962 1,917 24.0% 872 178 5 1,055 10 1,065 1,047 13.1% 2,419 2,419 2,261 28.3% 33610 Tampa 15,284 1,281 1,125 2,406 273 2,679 2,618 17.1% 601 111 712 351 1,063 1,045 6.8% 2,880 2,880 2,692 17.6% 33611 Tampa 14,874 2,246 1,669 3,915 54 3,969 3,879 26.1% 1,565 182 1,747 56 1,803 1,773 11.9% 1,277 1,277 1,194 8.0% 33612 Tampa 17,370 1,536 1,929 100 3,565 54 3,619 3,537 20.4% 861 314 1,175 94 1,269 1,248 7.2% 3,658 3,658 3,419 19.7% 33613 Tampa 14,904 1,186 680 1,866 110 1,976 1,931 13.0% 745 244 989 177 1,166 1,147 7.7% 1,657 1,657 1,549 10.4% 33614 Tampa 18,920 1,261 987 2,248 89 2,337 2,284 12.1% 651 124 775 94 869 855 4.5% 2,916 2,916 2,726 14.4% 33615 Tampa 17,196 1,854 1,051 2,905 110 3,015 2,946 17.1% 1,038 176 1,214 45 1,259 1,238 7.2% 1,349 1,349 1,261 7.3% 33616 Tampa 6,199 678 20 698 42 740 723 11.7% 388 35 423 74 497 489 7.9% 33617 Tampa 18,449 1,746 725 2,471 83 2,554 2,496 13.5% 1,054 237 1,291 58 1,349 1,327 7.2% 2,157 2,157 2,016 10.9% 33618 Tampa 11,496 2,013 662 2,675 200 2,875 2,810 24.4% 1,401 168 1,569 170 1,739 1,710 14.9% 2,012 2,012 1,881 16.4% 33619 Tampa 11,844 913 1,044 1,957 92 2,049 2,002 16.9% 418 201 619 47 666 655 5.5% 3,411 3,411 3,188 26.9% 33620 Tampa 143 16 16 198 214 210 146.9% 1,663 1,663 1,554 33621 Tampa 367 81 81 81 79 21.5% 28 28 28 28 7.6% 1,223 1,223 1,143 33624 Tampa 15,372 2,206 306 2,512 32 2,544 2,486 16.2% 1,339 120 1,459 2 1,461 1,437 9.3% 1,185 1,185 1,108 7.2% 33625 Tampa 9,538 1,301 1,120 2,421 14 2,435 2,380 25.0% 692 82 774 14 788 775 8.1% 532 532 497 5.2% 33626 Tampa 11,093 2,098 538 2,636 84 2,720 2,658 24.0% 1,261 157 1,418 46 1,464 1,440 13.0% 720 720 673 6.1% 33629 Tampa 10,679 2,269 376 2,645 52 2,697 2,636 24.7% 1,761 162 1,923 62 1,985 1,952 18.3% 1,200 1,200 1,122 10.5% 33634 Tampa 8,310 759 573 1,332 15 1,347 1,316 15.8% 437 288 725 20 745 733 8.8% 3,512 3,512 3,283 39.5% 33635 Tampa 6,724 931 383 1,314 73 1,387 1,355 20.2% 495 68 563 91 654 643 9.6% 291 291 272 4.0% 33637 Tampa 6,535 492 113 605 605 591 9.0% 248 42 290 290 285 4.4% 1,107 1,107 1,035 15.8% 33647 Tampa 23,039 2,915 3,018 5,933 145 6,078 5,940 25.8% 1,586 130 1,716 187 1,903 1,871 8.1% 2,000 2,000 1,869 8.1% 33701 Saint Petersburg 8,922 2,486 573 198 3,257 79 3,336 3,260 36.5% 2,153 413 345 2,911 1,604 4,515 4,440 49.8% 3,226 3,226 3,015 33.8% 33702 Saint Petersburg 13,889 3,441 1,173 4,614 155 4,769 4,660 33.6% 2,395 199 2,594 73 2,667 2,623 18.9% 891 891 833 6.0% 33703 Saint Petersburg 10,455 3,421 380 3,801 177 3,978 3,887 37.2% 2,410 146 2,556 212 2,768 2,722 26.0% 505 505 472 4.5% 33704 Saint Petersburg 7,673 2,216 570 2,786 64 2,850 2,785 36.3% 1,675 216 1,891 55 1,946 1,914 24.9% 695 695 650 8.5% 33705 Saint Petersburg 10,936 2,185 616 2,801 260 3,061 2,991 27.4% 1,579 312 1,891 355 2,246 2,209 20.2% 365 365 341 3.1% 33706 Saint Petersburg 8,833 3,070 887 1,604 5,561 6 5,567 5,440 61.6% 2,534 502 1,111 4,147 26 4,173 4,104 46.5% 1,784 1,784 1,668 18.9% 33707 Saint Petersburg 12,940 4,059 793 4,852 304 5,156 5,039 38.9% 3,239 288 3,527 354 3,881 3,817 29.5% 801 801 749 5.8% 33708 Saint Petersburg 8,225 2,976 969 40 3,985 17 4,002 3,911 47.6% 2,390 423 23 2,836 22 2,858 2,811 34.2% 1,095 1,095 1,024 12.4% 33709 Saint Petersburg 11,995 3,124 1,221 4,345 310 4,655 4,549 37.9% 2,163 174 2,337 258 2,595 2,552 21.3% 246 246 230 1.9% 33710 Saint Petersburg 14,256 4,549 1,385 5,934 175 6,109 5,970 41.9% 3,077 346 3,423 133 3,556 3,497 24.5% 1,237 1,237 1,156 8.1% 33711 Saint Petersburg 7,097 1,591 1,035 2,626 143 2,769 2,706 38.1% 1,235 233 1,468 146 1,614 1,587 22.4% 449 449 420 5.9% 33712 Saint Petersburg 10,393 1,827 745 2,572 258 2,830 2,766 26.6% 1,328 187 1,515 230 1,745 1,716 16.5% 308 308 288 2.8% 33713 Saint Petersburg 12,885 2,500 1,476 3,976 127 4,103 4,010 31.1% 1,575 496 2,071 171 2,242 2,205 17.1% 881 881 824 6.4% 33714 Saint Petersburg 8,646 1,317 376 1,693 60 1,753 1,713 19.8% 835 124 959 94 1,053 1,036 12.0% 510 510 477 5.5% 33715 Saint Petersburg 4,134 1,797 144 1,941 8 1,949 1,905 46.1% 1,565 89 1,654 8 1,662 1,634 39.5% 165 165 154 3.7% 33716 Saint Petersburg 9,128 783 380 1,163 10 1,173 1,146 12.6% 435 89 524 10 534 525 5.8% 2,873 2,873 2,686 29.4% 33755 Clearwater 10,238 1,586 554 2,140 123 2,263 2,211 21.6% 1,044 232 1,276 207 1,483 1,458 14.2% 783 783 732 7.1% 33756 Clearwater 13,722 3,256 467 20 3,743 253 3,996 3,905 28.5% 2,401 193 20 2,614 238 2,852 2,805 20.4% 1,219 1,219 1,139 8.3% 33759 Clearwater 7,861 2,049 447 2,496 45 2,541 2,483 31.6% 1,533 122 1,655 75 1,730 1,701 21.6% 245 245 229 2.9% 33760 Clearwater 6,864 1,025 485 1,510 35 1,545 1,510 22.0% 674 177 851 50 901 886 12.9% 1,415 1,415 1,323 19.3% 33761 Clearwater 8,757 3,089 407 3,496 112 3,608 3,526 40.3% 2,259 130 2,389 150 2,539 2,497 28.5% 914 914 854 9.8% 33762 Clearwater 2,677 805 137 942 60 1,002 979 36.6% 590 111 701 105 806 793 29.6% 1,460 1,460 1,365 51.0% 33763 Clearwater 9,766 3,015 308 3,323 1 3,324 3,248 33.3% 2,291 143 2,434 1 2,435 2,395 24.5% 234 234 219 2.2%

Page 7 of 14 • 01-0855-0 Alliance for Audited Media Sun Fri Tampa Bay Times Tampa Bay Times tbt* OH’s Home Single Sun Home Single Fri Home Single Fri STATE #1-1-14 Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. ZIP Code Estimate & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. FLORIDA (Cont’d) 33764 Clearwater 12,476 3,408 524 3,932 97 4,029 3,937 31.6% 2,490 182 2,672 119 2,791 2,745 22.0% 545 545 509 4.1% 33765 Clearwater 5,799 1,129 644 20 1,793 98 1,891 1,848 31.9% 817 224 20 1,061 83 1,144 1,125 19.4% 1,248 1,248 1,167 20.1% 33767 Clearwater Beach 4,526 1,507 376 270 2,153 2,153 2,104 46.5% 1,304 180 50 1,534 1,534 1,509 33.3% 730 730 682 15.1% 33770 Largo 11,935 3,055 747 60 3,862 93 3,955 3,865 32.4% 2,245 224 10 2,479 84 2,563 2,521 21.1% 693 693 648 5.4% 33771 Largo 15,377 4,058 1,222 5,280 27 5,307 5,186 33.7% 2,989 361 3,350 37 3,387 3,331 21.7% 560 560 523 3.4% 33772 Seminole 10,816 3,718 515 4,233 9 4,242 4,145 38.3% 2,710 176 2,886 19 2,905 2,857 26.4% 536 536 501 4.6% 33773 Largo 7,883 2,021 175 2,196 199 2,395 2,340 29.7% 1,348 98 1,446 279 1,725 1,696 21.5% 1,050 1,050 981 12.4% 33774 Largo 8,491 2,581 760 3,341 11 3,352 3,276 38.6% 1,942 181 2,123 1 2,124 2,089 24.6% 855 855 799 9.4% 33776 Seminole 5,167 2,140 236 2,376 211 2,587 2,528 48.9% 1,553 93 1,646 211 1,857 1,826 35.3% 206 206 193 3.7% 33777 Seminole 7,066 2,392 336 2,728 183 2,911 2,845 40.3% 1,704 116 1,820 137 1,957 1,925 27.2% 526 526 492 7.0% 33778 Largo 6,134 2,078 351 2,429 13 2,442 2,386 38.9% 1,467 146 1,613 3 1,616 1,589 25.9% 175 175 164 2.7% 33781 Pinellas Park 10,535 2,116 2,469 4,585 315 4,900 4,788 45.4% 1,299 432 1,731 265 1,996 1,963 18.6% 720 720 673 6.4% 33782 Pinellas Park 9,256 2,758 358 3,116 26 3,142 3,070 33.2% 1,921 151 2,072 63 2,135 2,100 22.7% 668 668 624 6.7% 33785 Indian Rocks Beach 2,933 878 328 80 1,286 2 1,288 1,259 42.9% 718 207 41 966 2 968 952 32.5% 255 255 238 8.1% 33786 Belleair Beach 758 303 30 333 333 325 42.9% 252 15 267 267 263 34.7% 45 45 42 5.5% 33803 Lakeland 12,585 110 110 110 107 0.9% 33809 Lakeland 11,294 960 960 960 938 8.3% 33810 Lakeland 17,489 90 90 90 88 0.5% 33811 Lakeland 8,129 25 25 25 24 0.3% 33815 Lakeland 6,173 35 35 35 34 0.6% 34202 Bradenton 8,406 51 51 51 50 0.6% 31 31 31 30 0.4% 34203 Bradenton 15,209 166 50 216 216 211 1.4% 79 30 109 109 107 0.7% 34205 Bradenton 12,995 141 80 221 221 216 1.7% 69 27 96 96 94 0.7% 34207 Bradenton 14,314 85 46 131 131 128 0.9% 38 15 53 53 52 0.4% 34208 Bradenton 12,366 85 34 119 119 116 0.9% 38 20 58 58 57 0.5% 34209 Bradenton 15,191 276 61 337 337 329 2.2% 138 35 173 173 170 1.1% 34210 Bradenton 8,296 85 111 196 196 192 2.3% 38 51 89 89 88 1.1% 34216 Anna Maria 25 25 25 24 34217 Bradenton Beach 3,412 47 120 167 167 163 4.8% 19 63 82 82 81 2.4% 34219 Parrish 7,221 309 5 314 314 307 4.3% 153 2 155 155 152 2.1% 34221 Palmetto 16,095 820 230 1,050 1,050 1,026 6.4% 523 91 614 614 604 3.8% 34222 Ellenton 6,028 101 101 101 99 1.6% 46 46 46 45 0.7% 34231 Sarasota 15,283 233 233 233 228 1.5% 78 78 78 77 0.5% 34234 Sarasota 7,907 32 32 32 31 0.4% 34237 Sarasota 7,157 117 117 117 114 1.6% 62 62 62 61 0.9% 34243 Sarasota 12,924 25 80 105 105 103 0.8% 10 30 40 40 39 0.3% 34420 Belleview 6,528 170 170 170 166 2.5% 34428 Crystal River 4,025 228 95 15 338 23 361 353 8.8% 167 43 12 222 42 264 260 6.5% 34429 Crystal River 3,906 398 304 702 702 686 17.6% 293 112 405 405 398 10.2% 34431 Dunnellon 3,490 51 51 51 50 1.4% 43 43 43 42 1.2% 34432 Dunnellon 5,509 240 240 240 235 4.3% 199 199 199 196 3.6% 34433 Dunnellon 2,865 131 131 131 128 4.5% 96 96 96 94 3.3%

Page 8 of 14 • 01-0855-0 Alliance for Audited Media 34434 Dunnellon 3,538 131 182 313 20 333 325 9.2% 96 52 148 20 168 165 4.7% 34436 Floral City 3,559 259 127 386 1 387 378 10.6% 182 48 230 1 231 227 6.4% 34442 Hernando 6,778 970 231 1,201 1,201 1,174 17.3% 692 103 795 15 810 797 11.8% 34446 Homosassa 7,720 1,298 374 1,672 1,672 1,634 21.2% 982 128 1,110 1,110 1,092 14.1% 34448 Homosassa 4,761 408 108 516 516 504 10.6% 302 39 341 341 335 7.0% 34449 Inglis 1,425 42 125 167 167 163 11.4% 35 62 97 97 95 6.7% 34450 Inverness 4,799 541 258 799 799 781 16.3% 396 91 487 487 479 10.0% 34452 Inverness 4,922 344 110 454 10 464 453 9.2% 251 54 305 35 340 334 6.8% 34453 Inverness 4,320 266 175 441 441 431 10.0% 187 48 235 235 231 5.3% 34461 Lecanto 4,557 349 100 449 449 439 9.6% 247 43 290 11 301 296 6.5% 34465 Beverly Hills 7,218 723 120 843 843 824 11.4% 517 44 561 561 552 7.6% 34470 Ocala 8,150 258 258 258 252 3.1% 76 76 76 75 0.9% 34471 Ocala 10,628 334 334 334 326 3.1% 70 70 70 69 0.6% 34472 Ocala 10,429 130 130 130 127 1.2% 34473 Ocala 6,433 40 40 40 39 0.6% 34474 Ocala 7,492 145 145 145 142 1.9% 30 30 30 30 0.4% 34476 Ocala 9,771 80 25 105 105 103 1.1% 67 67 67 66 0.7% 34479 Ocala 5,191 50 50 50 49 0.9% 34481 Ocala 9,809 199 263 462 462 451 4.6% 163 50 213 213 209 2.1% 34482 Ocala 7,706 170 170 170 166 2.2% 44 44 44 43 0.6% 34491 Summerfield 13,102 505 505 505 494 3.8% 108 108 108 106 0.8% 34601 Brooksville 9,414 1,590 932 2,522 139 2,661 2,600 27.6% 1,147 176 1,323 191 1,514 1,489 15.8% 34602 Brooksville 2,907 387 142 10 539 15 554 541 18.6% 259 41 10 310 33 343 337 11.6% 34604 Brooksville 3,630 704 47 751 47 798 780 21.5% 472 15 487 85 572 563 15.5% 34606 Spring Hill 11,646 3,870 499 4,369 7 4,376 4,276 36.7% 3,074 214 3,288 42 3,330 3,275 28.1% 34607 Spring Hill 3,841 1,165 41 1,206 1 1,207 1,180 30.7% 880 42 922 1 923 908 23.6% 34608 Spring Hill 12,834 3,300 283 3,583 164 3,747 3,662 28.5% 2,246 69 2,315 120 2,435 2,395 18.7% 34609 Spring Hill 14,876 4,226 1,118 5,344 46 5,390 5,267 35.4% 2,900 239 3,139 109 3,248 3,194 21.5% 34610 Spring Hill 4,657 756 120 876 30 906 885 19.0% 430 30 460 30 490 482 10.4% 34613 Brooksville 8,451 2,774 808 3,582 91 3,673 3,589 42.5% 2,122 146 2,268 210 2,478 2,437 28.8% 34614 Brooksville 2,489 559 559 50 609 595 23.9% 322 322 61 383 377 15.1% 34637 Land O’Lakes 2,169 607 607 607 593 27.3% 405 405 405 398 18.3% 135 135 126 5.8% 34638 Land O’Lakes 7,803 1,428 1,017 2,445 141 2,586 2,527 32.4% 728 47 775 143 918 903 11.6% 200 200 187 2.4% 34639 Land O’Lakes 8,683 1,754 1,100 2,854 10 2,864 2,799 32.2% 999 104 1,103 20 1,123 1,104 12.7% 836 836 781 9.0% 34652 New Port Richey 11,010 2,221 610 10 2,841 170 3,011 2,942 26.7% 1,543 223 10 1,776 206 1,982 1,949 17.7% 593 593 554 5.0% 34653 New Port Richey 13,443 2,999 1,169 4,168 418 4,586 4,482 33.3% 1,896 216 2,112 370 2,482 2,441 18.2% 126 126 118 0.9% 34654 New Port Richey 8,959 2,346 365 2,711 194 2,905 2,839 31.7% 1,500 133 1,633 214 1,847 1,816 20.3% 325 325 304 3.4% 34655 New Port Richey 16,140 5,295 1,415 6,710 136 6,846 6,690 41.4% 3,650 275 3,925 137 4,062 3,995 24.8% 1,105 1,105 1,033 6.4% 34667 Hudson 15,003 4,127 1,022 5,149 6 5,155 5,038 33.6% 3,015 213 3,228 6 3,234 3,180 21.2% 34668 Port Richey 18,137 3,648 1,509 5,157 167 5,324 5,203 28.7% 2,385 201 2,586 136 2,722 2,677 14.8% 200 200 187 1.0% 34669 Hudson 5,054 1,174 312 1,486 284 1,770 1,730 34.2% 733 85 818 262 1,080 1,062 21.0% 34677 Oldsmar 8,944 2,715 635 3,350 35 3,385 3,308 37.0% 1,863 128 1,991 35 2,026 1,992 22.3% 820 820 766 8.6% 34681 Crystal Beach 612 197 197 1 198 193 31.5% 153 2 155 1 156 153 25.0% 34683 Palm Harbor 13,681 4,236 456 4,692 118 4,810 4,700 34.4% 2,925 124 3,049 179 3,228 3,175 23.2% 430 430 402 2.9% 34684 Palm Harbor 12,657 4,569 788 270 5,627 166 5,793 5,661 44.7% 3,412 211 193 3,816 136 3,952 3,887 30.7% 1,001 1,001 936 7.4% 34685 Palm Harbor 7,497 2,631 542 3,173 14 3,187 3,114 41.5% 1,860 128 1,988 28 2,016 1,983 26.5% 230 230 215 2.9% 34688 Tarpon Springs 3,237 1,207 15 1,222 116 1,338 1,308 40.4% 882 4 886 204 1,090 1,072 33.1% 34689 Tarpon Springs 11,643 3,141 590 3,731 182 3,913 3,824 32.8% 2,230 189 2,419 204 2,623 2,580 22.2% 1,210 1,210 1,131 9.7% 34690 Holiday 5,619 1,108 104 1,212 11 1,223 1,195 21.3% 710 36 746 6 752 740 13.2%

Page 9 of 14 • 01-0855-0 Alliance for Audited Media Sun Fri Tampa Bay Times Tampa Bay Times tbt* OH’s Home Single Sun Home Single Fri Home Single Fri STATE #1-1-14 Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. Delivery Copy Business/ Total Avg. Proj. Hshld. ZIP Code Estimate & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. & Mail Sales Traveler Paid Qualified Verified Total Circ. Cov. FLORIDA (Cont’d)

34691 Holiday 8,886 1,743 913 2,656 107 2,763 2,700 30.4% 1,084 129 1,213 106 1,319 1,297 14.6% 102 102 95 1.1% 34695 Safety Harbor 7,808 2,660 98 165 2,923 71 2,994 2,926 37.5% 1,928 35 90 2,053 184 2,237 2,200 28.2% 124 124 116 1.5% 34698 Dunedin 18,490 5,987 1,057 7,044 234 7,278 7,112 38.5% 4,420 392 4,812 304 5,116 5,031 27.2% 1,067 1,067 997 5.4% Miscellaneous ZIP Codes 40 107 147 20 167 168 34 183 217 217 214 83 83 77 TOTAL PRINT CIRCULATION 247,943 90,445 4,247 342,635 11,307 353,942 345,882 169,475 21,042 2,730 193,247 13,511 206,758 203,335 111,766 111,766 104,472 DIGITAL REPLICA CIRCULATION 1,580 1,580 36,912 38,492 19,143 1,583 1,583 36,990 38,573 20,910 DIGITAL NONREPLICA CIRCULATION 3,792 3,792 38 3,830 2,911 3,788 3,788 38 3,826 2,936 TOTAL AVERAGE CIRCULATION 253,315 90,445 4,247 348,007 48,257 396,264 367,936 174,846 21,042 2,730 198,618 50,539 249,157 227,181 111,766 111,766 104,472

Page 10 of 14 • 01-0855-0 Alliance for Audited Media 4. BASIC PRICES as of December 31, 2014 (subscription sales based on 52 weeks/1 year)

Home Delivery Single Copy Mail Digital Digital Digital Frequency Print Replica Nonreplica Print Replica Print

Mon-Sat & Sun $273.00 $49.00 $113.88 Mon-Sat $1.00 $1.00 Thu-Sat & Sun $195.00 Sun $104.00 $1.50 $1.50

5. EXPLANATORY - OTHER: AUDIT REPORT PERIOD ENDING DATE December 28, 2014 NONPUBLISHING DAYS No paper was issued on the following regular publishing days: January 1, 2014 (Wednesday) tbt* November 27, 2014 (Thursday) tbt* December 25, 2014 (Thursday) tbt* DAYS OMITTED FROM AVERAGES The following issue(s) has been eliminated from the averages reported in Par. 1. The net circulation for the issue(s) is as follows: December 21, 2014 (Sunday) Tampa Bay Times 293,812 December 28, 2014 (Sunday) Tampa Bay Times 306,312 CREDIT AND ARREARS ALLOWANCE Included in Individually Paid Home Delivery and Mail is an average of the following: Total Sun 8,417 Daily 4,027 These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears copies served to subscribers whose term has expired. PUBLISHER’S RETURN POLICY Fully Returnable SINGLE COPY RETURNS POLICY The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been: Total Sun 6.5% Avg Mon-Fri 3.9% Sat 3.7% These percentages are based on the gross figures and have been deducted, leaving paid circulation as shown in Par. 1. THE NIELSEN COMPANY (U.S.), INC. ESTIMATES County occupied household estimates appearing in AAM reports are obtained from The Nielsen Company (U.S.), Inc. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. PRINT ADVERTISING POLICY Publisher’s declared policy is that all editions of the Daily and Sunday issues carry all national advertising scheduled for the publication for that day. Both display and classified advertising are sold on a sectional basis and papers distributed within the area of Citrus, Hernando, Pasco and Upper Pinellas Counties are inserted with a 6 to 32 page section of news and advertising pertaining to the area (printed in advance of the main section.

Page 11 of 14 • 01-0855-0 Alliance for Audited Media 5. EXPLANATORY - OTHER: (Continued) AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service: Total Sun 6,401 Mon 3,948 Tue 3,936 Wed 4,005 Thu 3,930 Fri 4,002 Sat 6,053

5A. AUDIENCE SNAPSHOT - EXPLANATORY: Print/Online Readership Explanatory: DMA Area: See Individual Publisher’s Statements NDM* Area: See Individual Publisher’s Statements Online Readership and Net Combined Audience reports on the following URL Address(s): SPTimes.com TampaBay.com

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Website Usage Explanatory: For Publisher's Statement period ended September 30, 2014: Source: Adobe Analytics - Site Catalyst There was an adjustment of -0.2% to Total Unique Browsers. There was an adjustment of -0.2% to Page Impressions/Views. Additional Source Reporting: Nielsen//NetRatings NetView There was no adjustment made to the Web Usage as shown in the Publisher’s Statements for the period audited. Total Page Unique Impressions/ 2014 Users Views March 1,660,000 9,157,000 April 1,929,000 9,387,000 May 1,752,000 5,787,000 June 2,249,000 9,461,000 July 2,192,000 26,103,000 August 2,149,000 12,971,000

Page 12 of 14 • 01-0855-0 Alliance for Audited Media 5A. AUDIENCE SNAPSHOT - EXPLANATORY: (Continued) For Publisher's Statement period ended March 31, 2014: Source: Adobe Analytics - SiteCatalyst There was an adjustment of -0.1% to Total Unique Browsers. There was an adjustment of -0.4% to Page Impressions/Views Additional Source Reporting: Nielsen//NetRatings NetView There was no adjustment made to the Web Usage as shown in the Publisher’s Statements for the period audited. Total Page Unique Impressions/ 2013 Users Views September 2,416,000 14,427,000 October 2,778,000 11,691,000 November 2,364,000 10,844,000 December 1,455,000 8,769,000 2014 January 2,200,000 9,693,000 February 2,011,000 9,296,000 Scope of Verification: We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Alliance for Audited Media’s Reader Profile Standards. These standards can be found at http://www.auditedmedia.com/pdfs/ telephonestandards.pdf. Verification of the Website Usage data included a review of the domains represented to be associated with the member newspaper's website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to AAM Digital Services definitions and standards. This verification does not include AAM participation in the publisher’s choice of data provider for website usage statistics nor should it be construed as an endorsement by AAM of the methodology or technologies used by the data providers. Website Usage Definitions: Total Unique Users/Visitors: (Nielsen Online) The number of unique visitors that have gone to the Website at least once in the defined time period. If a person goes to the same Website more than one time, they are only counted once. The domains attributed to this site are defined according to Nielsen Online standards and disclosed on the audit report for this site. Nielsen Online utilizes a research-based method to project the total number of Unique Users/Visitors to the site. A sample of Internet users behavior is monitored using installed proprietary software on their computers. The panelist's activities are then statically projected to the entire Internet user population. Since individual human behavior is monitored, the number reported in Audience Snapshot Web Site Usage, Total Activity could be interpreted as people. Total Unique Browsers: (Adobe Analytics - Site Catalyst) Employs a cookie-based method for reporting of Unique Browsers. In the absence of a cookie a combination of the IP address and user agent string is used to establish a Browser. All traffic regardless of the originating loca- tion (U.S. or International) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site.This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Web Site Usage, Total Activity has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying non- cookied users by the IP address & user agent string in combination may over or understate the number of individual people due to dynamic IP addressing. Page Impressions/Views: (Nielsen Online) The total number of times a Web page has been "seen" by the web population. There can be duplication in Page Views because any Web surfer can view a page many times. In order to be counted as a page view, the Web page has to successfully load on the users browser. Page Impressions/Views: (Adobe Analytics - Site Catalyst) The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's browser. Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser tem- porarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods. Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a "human being" is operating the browser manually and viewing the page.

Page 13 of 14 • 01-0855-0 Alliance for Audited Media 5A. AUDIENCE SNAPSHOT - EXPLANATORY: (Continued) This publication has chosen to optionally report total web traffic statistics from two different sources (and/or) methods for the periods shown on page 1. Users of this report should exercise caution in making relationships between the two sourced numbers. Differences in the methodology used to establish these traffic numbers can produce differing results. The definition of the domains and content attributed to the site traffic by source may differ (see audit report for complete disclosure of the site definitions). Additionally, the audience measured may differ due to origination of the traffic (U.S. vs. Worldwide), the inclusion of certain mobile devices in the reported traffic or the exclusion of Internet access points such as shared public use computers (as in a library) or domains such as .gov & .edu. Website Usage reports on the following URL Address(s):

Adobe Analytics - SiteCatalyst NNR/Net View affiliate.zap2it.com/*aid=94b* customwire.ap.org/dynamic/stories/*?site=flpet customwire.ap.org/*site=flpet* hosted.ap.org *site=flpet* eedition.tampabay.com/ hosted.ap.org/dynamic/stories/*?site=flpet hosted.ap.org/*site=flpet* saintpetersburgtimes.com local-jobs.monster.com/*ch=NEWSSTPT* sptimes.com m.legacy.com/*sptimes* sptimesphotos.com m.weather.tampabay.com stpetersburgtimes.com nieonline.com/tbtimes/ stpetetimes.com pqasb.pqarchiver.com/*tampabay* tampabay.com secure.adpay.com/*pid=65624748* www.bucsgameday.com sptimes.trulia.com www.stpetetimes.com tampabay.monster.com www.tampabay.com tampabay.mycapture.com www.ybortimes.com tampabay.topworkplaces.com www.legacy.com/*sptimes* www.politifact.com www.sptimes.com www.tampabay.com www.topworkplaces.com/*tampabay* www.uclick.com/*spt*

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To Members of the Alliance for Audited Media: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average circulation. Alliance for Audited Media