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TAMPA BAY TIMES AUDIT REPORT Newspaper TAMPA BAY TIMES St. Petersburg (Pinellas County), Florida AUDIT REPORT 12 months ended December 31, 2014 Newspaper Avg Avg Sun Mon-Fri Mon-Sat Mon Tue Wed Thu Fri Sat EXECUTIVE SUMMARY 367,936 297,626 281,772 281,917 279,739 285,817 308,718 331,653 203,283 Tampa Bay Times Print (See Par. 1A) 345,882 191,722 192,891 184,285 179,562 184,727 206,704 203,335 198,721 Digital Replica (See Par. 1B) 19,143 20,449 17,311 18,644 20,344 20,902 21,442 20,910 1,619 Digital Nonreplica (See Par. 1C) 2,911 2,925 2,928 2,914 2,920 2,925 2,931 2,936 2,943 Total Circulation Excluding Branded Editions 367,936 215,096 213,130 205,843 202,826 208,554 231,077 227,181 203,283 Branded Editions tbt* - (See Par. 1D) 82,530 68,642 76,074 76,913 77,263 77,641 104,472 TOTAL AVERAGE CIRCULATION 367,936 297,626 281,772 281,917 279,739 285,817 308,718 331,653 203,283 Audience Snapshot PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: WEBSITE USAGE: In Market In Market In Market (unduplicated) Total Activity Past 7 Days Sept. 2014 Print Total Unique Browsers 3,354,602 Past Past Past Past Past 30 Days Page Impressions/Views 10,257,751 Sun Weekday 7 Days 7 Days 30 Days 7 Days Online DMA DMA DMA Source: AAM Digital Audit, See Readers 826,001 541,612 1,104,731 Readers 178,219 313,598 Audience 1,180,186 1,257,875 Explanatory Reach 23.1% 15.1% 30.9% Reach 5.0% 8.8% Reach 33.0% 35.1% Additional Source Reporting 6 mo. avg. NDM* NDM* NDM* Aug. 2014 Audience 1,098,610 1,157,189 Readers 784,815 526,272 1,049,059 Readers 151,278 262,926 Total Unique Users 1,989,000 Reach 34.4% 23.1% 46.0% Reach 48.1% 50.7% Reach 6.6% 11.5% Page Impressions/Views 12,144,000 Source: 2014 Release 1 Nielsen Scarborough Report. Copyright 2014, The Nielsen Company. All rights reserved. Source: AAM Digital Audit, See Explanatory Publishing Plans Frequency: Daily Delivery Vehicle(s): Print, online, mobile, eReaders Website(s): www.tampabay.com Frequency: Monday to Friday Delivery Vehicle(s): Print 01-0855-0 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com ST. PETERSBURG, FLORIDA 34479 32190 32617 Marion 32668 34482 34475 32625 Levy 34488 32180 34470 32102 34474 34471 32130 St. Petersburg 34472 34449 34431 34480 Astor 32179 34481 32720 34432 34476 34420 32724 34498 34433 32702 34434 34473 34491 32195 32767 Citrus Springs 34428 34465 32735 34484 32763 Beverly Hills 3216232159 Hernando 32736 32713 34429 34442 34453 33538 34731 Lecanto Wildwood 34788 32726 Gulf Of Mexico 34461 Inverness 34450 34785 34452 32771 Coleman 32757 32776 Lake Panasoffkee Citrus 34748 32778 34448 32773 34446 32746 Floral City 34762 34797 33585 34705 32798 Sugarmill Woods 34436 32712 3277932750 33513 34737 Bushnell 32703 32701 32707 34614 Center Hill Sumter 34715 3281032751 Hernando Webster33514 32789 34613 34601 34753 34756 34761 32808 Brooksville Orange 33597 34734 Weeki Wachee Gardens Brookridge 32805 34736 34711 34787 32835 32806 Weeki Wachee Acres34607 34602Ridge Manor 34608 32839 32812 Hernando Beach Spring Hill 34786 32819 Timber Pines 34604 Lacoochee 32809 34606 34609 0510 32827 33523 32836 Miles Lake 34714 34610 Dade City North 32821 Hudson 34667 32830 32837 34669 Dade City St. Leo Bayonet Point 33576 33525 34743 Pasco 34747 34741 34668 34654 33897 34744 34746 New Port Richey East 34637 33544 33809 New Port Richey 34653 34638 33542 33868 33896 34769 34652 Land O' Lakes Zephyrhills 33849 Elfers Polk 34655 33543 33541 33540 34691 34639 33837 34772 Holiday 34758 Tarpon Springs3468934688 33556 33548 33559 33810 33558 33647 Pinellas 33549 33850 34683 34685 33823 33844 34759 33624 33618 33637 33565 33805 3468434677 33625 33592 33881 Dunedin Oldsmar33626 3361233620 33761 33635 33563 33815 33801 Inwood 34698 34695 3360433617 33584 Dundee 33614Tampa Seffner Plant City 33803 33838 Osceola 33767 33763 3361533634 33811 33880 33884 Belleair 33755 33759 33603 33610 Dover 33566 33839 33765 33607 3360533619 33527 33812 Waverly 33786 33602 33510 3375633764 3360933606 33859 Brandon 33567 33813 33898 3377033771 33629 33594 33511 Bartow 33853 33778 33760 33611 33774 3376233716 33616 33785 33777 33830 33772 33827 33776 33781 33702 33621 Gibsonton 33860 33714 33569 3370833709 33703 33534 337103371333704 St. Petersburg 33547 33701 33572 33707 Fort Meade 33711 33598 Frostproof 33706 33705 Ruskin33573 33843 33712 Hillsborough 33715 33570 33841 Sun City Center 33834 Avon Park 34221 Bowling Green 34219 Manatee 33825 Anna Maria Memphis Wauchula 33873 Palmetto34222 Hardee 33870 Holmes Beach 34209Bradenton 34212 33872 34217 34208 Zolfo Springs 34215 34205Samoset Sebring 34211 34210 34203 34207 34202 33890 33875 33876 3424334201 34251 33865 Cortez 34228 3423434235 34237 34236 Highlands 34232 34239 34240 33852 34233 34242 Lake Placid 34241 Arcadia 34231 Sylvan Shores 34238 Southeast Arcadia 34266 Placid Lakes 34229 LEGEND De Soto 34275 Sarasota COUNTY BOUNDARY Alliance for Audited Media 34286 C257-R13 ZIP CODE BOUNDARY 33960 34285 34269 34293 34287 34288 ST. PETERSBURG CORPORATE LIMITS 33954 34223 33983 CIRCULATION DISTRIBUTION AREA 33948 Glad 33980 33982 Page 2 of 14 • 01-0855-0 Alliance for Audited Media Avg Avg Sun Mon-Fri Mon-Sat Mon Tue Wed Thu Fri Sat 1A. TAMPA BAY TIMES - PRINT Paid Circulation Individually Paid Circulation Home Delivery and Mail 256,196 165,773 167,412 159,175 155,696 157,621 179,025 177,350 175,603 Single Copy Sales 76,064 13,272 13,636 12,303 12,546 13,844 14,382 13,285 15,454 Total Average Individually Paid Circulation 332,260 179,045 181,048 171,478 168,242 171,465 193,407 190,635 191,057 Business/Traveler Paid Circulation Hotel Distribution - Guest Refund 3,249 2,055 2,212 1,955 1,966 2,069 2,108 2,179 2,995 Hotel Distribution - Room/Lobby Copies 767 435 473 409 428 437 446 453 663 Total Average Business/Traveler Paid Circulation 4,016 2,490 2,685 2,364 2,394 2,506 2,554 2,632 3,658 Total Average Paid Circulation - Print 336,276 181,535 183,733 173,842 170,636 173,971 195,961 193,267 194,715 Qualified Circulation Home Delivery Targeted 278 272 271 274 273 272 270 269 268 Total Average Home Delivery 278 272 271 274 273 272 270 269 268 Single Copy Educational Copies 5,625 6,032 5,027 6,091 5,392 6,430 6,453 5,795 University Copies 231 193 230 237 235 237 216 Employee/Independent Contractor 1,540 1,535 1,535 1,535 1,535 1,535 1,535 1,535 1,535 Retail/Business 2,163 2,117 2,132 2,313 1,489 2,284 2,248 2,253 2,203 Total Average Single Copy 9,328 9,915 8,887 10,169 8,653 10,484 10,473 9,799 3,738 Total Average Qualified Circulation - Print 9,606 10,187 9,158 10,443 8,926 10,756 10,743 10,068 4,006 Total Average Circulation - Print 345,882 191,722 192,891 184,285 179,562 184,727 206,704 203,335 198,721 1B. TAMPA BAY TIMES - DIGITAL REPLICA Paid Circulation Subscription 1,597 1,596 1,593 1,595 1,596 1,596 1,596 1,596 1,577 Total Average Paid Circulation - Digital Replica 1,597 1,596 1,593 1,595 1,596 1,596 1,596 1,596 1,577 Qualified Circulation: Opt-in Subscription 41 42 42 42 42 42 42 42 42 Educational Copies 17,505 18,811 15,676 17,007 18,706 19,264 19,804 19,272 Total Average Qualified Circulation - Digital Replica 17,546 18,853 15,718 17,049 18,748 19,306 19,846 19,314 42 Total Average Circulation - Digital Replica 19,143 20,449 17,311 18,644 20,344 20,902 21,442 20,910 1,619 Total Average Circulation - Print & Digital Replica 365,025 212,171 210,202 202,929 199,906 205,629 228,146 224,245 200,340 1C. TAMPA BAY TIMES - DIGITAL NONREPLICA Paid Circulation Restricted Access Website 2,571 2,584 2,587 2,573 2,579 2,584 2,590 2,595 2,602 eReaders without Advertising 320 321 321 321 321 321 321 321 321 Total Average Paid Circulation - Digital Nonreplica 2,891 2,905 2,908 2,894 2,900 2,905 2,911 2,916 2,923 Qualified Circulation eReaders without Advertising 20 20 20 20 20 20 20 20 20 Total Average Qualified Circulation - Digital Nonreplica 20 20 20 20 20 20 20 20 20 Total Average Circulation - Digital Nonreplica 2,911 2,925 2,928 2,914 2,920 2,925 2,931 2,936 2,943 TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA AND NONREPLICA 367,936 215,096 213,130 205,843 202,826 208,554 231,077 227,181 203,283 1D. tbt* - PRINT Verified Circulation Public Access Racks and Other Distribution 82,530 68,642 76,074 76,913 77,263 77,641 104,472 Total Average Public Access 82,530 68,642 76,074 76,913 77,263 77,641 104,472 Total Average Verified Circulation 82,530 68,642 76,074 76,913 77,263 77,641 104,472 TOTAL AVERAGE CIRCULATION - PRINT 82,530 68,642 76,074 76,913 77,263 77,641 104,472 Page 3 of 14 • 01-0855-0 Alliance for Audited Media 2.
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