top providers
Accenture Consulting 1 www.accenture.com The industry’s preferred third-party providers of strategic and tactical consulting services. Accenture is working with clients globally to help them develop strategic responses to the challenge of digital disruption. It is Talk about a market in transformation: The days tween the traditional consulting provid- helping them to digitize their businesses of large-scale ERP implementations — which ers and the Indian service providers. by establishing new operating models and have been called the consultant’s bread and but- ways of working. ter — are long gone. Lora Cecere, founder, Supply For what types of projects are consumer Chain Insights, identifies the new business and goods companies enlisting the help of technology initiatives that have taken their place. consulting partners? Booz & Company Plus, she reveals how consulting companies have Cecere: As the software market has 2 www.booz.com stepped up to the plate in helping to deliver new matured, there is a shift from large imple- solutions that meet the new objectives of con- mentations to a focus on process excel- sumer goods companies in a forever transformed lence. Consumer goods companies have Deloitte 3 www.deloitte.com business landscape. a lot of data. They now want to leverage that data more effectively. They want to drive and harness new insights from that IBM Can you comment on this list? Is the out- data. As a result, there is a strong focus on www.ibm.com 4 come what you would expect? projects for in-memory computing, self- Cecere: This list of consulting partners service reporting and data visualization, Cognizant is quite different from prior years. In my and master data management (MDM). 5 www.cognizant.com opinion, the ranking reflects the level of There are also a few new areas of op- investment that the consulting firms have portunity for consumer goods companies Clarkston Consulting made in serving the industry. to use consulting partners, including digi- 6 www.clarkstonconsulting.com At No. 1 this year, Accenture has tal path to purchase, digital manufactur- focused on this market and has been a ing and big data analytics. In these project strong industry supporter of consumer areas, many consumer goods companies PwC SMB Market packaged goods companies. The stalwart have formed dedicated teams and are www.pwc.com 7 Leader presence at industry events and the rela- now actively looking for help. tionship management of the firm is un- Tata Consultancy Services patrolled by the other system integrators. What are the advantages of using con- 8 www.tcs.com Booz & Company, at No. 2, has dem- sulting partners for new technology or onstrated unique and differentiated capa- process projects versus taking a do-it- Customer yourself approach ? Wipro bilities in trade promotion management Experience and has been actively involved in defin- Cecere: Very simply, the use of consult- 9 www.wipro.com Leader ing new and improved trade processes ing partners helps to minimize “group with CGT’s Trade Promotion Manage- think”. In addition, the consulting partner Hitachi Consulting ment Share Group. is able to drive change at a faster rate than www.hitachiconsulting.com 10 PWC, a newcomer to the list at No. companies can drive internally. With the 7 (and which is expected to merge with shifting of engagements from major tech- Booz & Company in 2014), is clearly rising nology implementations to smaller, more in importance. focused business process projects, change Meanwhile, Infosys, present in last management plays a larger role. It is for CATEGORY year’s list, is conspicuously absent from this reason that consulting partners with CUSTOMER the ranks this year. depth in process excellence are rising on EXPERIENCE: 3.54 I also see that the gap is widening be- the Readers’ Choice list.
20 cgt | january 2014 | consumergoods.com
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