Sponsored Content, Advertising, Integrated Marketing, Accelerate! Conference BUILD YOUR BUSINESS and BRAND THROUGH GENDER DIVERS
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BUILD YOUR BUSINESS AND BRAND THROUGH GENDER DIVERSITY IN TRANSPORTATION Sponsored Content, Advertising, Integrated Marketing, Accelerate! Conference Dear WIT Members and Colleagues, ™ WIT eNews The mission of the Women In Trucking Association is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face. Tie your organization to this mission through sponsored content, advertising and thought leadership strategy in our official channels – including Redefining the Road magazine, WIT eNews (e-newsletter), social media, website, the WIT blog, and the Accelerate! Conference & Expo. 2021 Media Kit: These channels bring together a community of professionals seeking to educate the market and Sponsored Content, Advertising, Integrated encourage gender diversity. Combined, these channels reach nearly 100,000 readers, followers, and WIT Marketing, Accelerate! Conference members. These professionals are in diverse roles that range from Leadership, Operations, and Safety to HR/Talent Management, and Sales and Marketing - as well as professional drivers! Published by: An award-winning magazine, Redefining The Road is distributed three times a year to our entire MindShare Strategies, Inc. membership, at industry events, and is available in a digital format to reach thousands more. WIT eNews 758 Quail Run, Waconia, MN 55387 USA is distributed weekly for more timely industry news and need-to-know information to WIT members and other industry professionals. And of course, tens of thousands of readers and followers consume the For more information and market intelligence and information on the WIT website, blog, and social media channels. to place advertising: While each channel is unique in its format and following, they all share the same business approach. Carleen Herndon, Through relevant content, they attract and retain loyal, captive decision-makers with whom you want to Vice President, Business Development build your brand, your reputation, and your business. There’s no other way to more effectively tie your Women In Trucking Association brand directly to the important issue of gender diversity in North American transportation! 615-696-1870 Thanks for your support, [email protected] > Visit Redefining the Road Ellen Voie, President and CEO Women In Trucking ™ Sponsored Content, Advertising, Integrated Marketing | 2021 Media Kit | 2 WHAT ARE YOUR GOALS? Whether you want to showcase your expertise, create buzz about your brand or recruit new talent, we can help. The list below is a good starting point for exploring your options. Then contact us to start a conversation. Together, let’s connect you with the decision-makers, influencers and professionals you need to reach! Lead Generation Table of Contents WIT eNews Content Marketing/Thought White Papers Sponsored Emails Leadership .........................................................page 12 Message from Ellen Voie ....................................page 2 In-Person Events Dedicated Sponsored Emails ..........................page 13 Sales Consultant Contact Information .............page 2 Virtual Conferences Lead Generation Program ..............................page 13 Table of Contents ................................................page 3 Thought Leadership Social Posts .......................................................page 13 Market Demographics (Segment, Titles, Sponsored Content Accelerate! Conference & Expo Gender, Type, Reach by Channel) .....................page 4 Redefining the Road magazine (Virtual, In-Person) ............................................page 13 WIT eNews Partial List of Corporate Members ............. pages 5-7 Sponsorship & Booth Packages ............. pages 14-18 Whitepapers WIT Partners ........................................................page 7 Women In Trucking Blog Conference A La Carte ...................................pages 19 Redefining the Road Editorial Calendar ...........page 8 Speaking Opportunities Recognition Initiatives: Top Lists ......................page 9 Accelerate! Conference & Expo Redefining the Road Magazine Rates ............page 10 (In-Person and Virtual Events) Redefining the Road Magazine Deadlines .....page 10 Brand Awareness RTR Production Specs .....................................page 11 WIT eNews WIT eNews Banner Ads and Sponsored Redefining the Road magazine Content ..............................................................page 12 Banner Ads (Website) Accelerate! Conference & Expo (In-Person and Virtual Events) Social Media Sponsored Content, Advertising, Integrated Marketing | 2021 Media Kit | 3 Titles MARKET DEMOGRAPHICSIndustries Market Segment Titles Professional Driver Trucking & Logistics 39%38% 34.5%33.5% Education & Associations 15% Operations 21.5%22.5% Professional Services 12% HR/Talent Management 11% Trucks, Trailers & Accessories 9%10% CEO/President 8.5% Consulting 6% Business Development/Sales 8.5% Technology 5% Marketing 5% Recruiting 5% Other 11% Other 9% * Based on members reporting their titles Gender Reach by Channel 84.5% 15.5% Type 16,200 print, digital and pass-along readership Type Corporate - 250+ Employees 30% ™ WIT eNews WIT eNews Readership: Truck Driver 34% Nearly 8,000 members and prospects Corporate - 250 or Fewer Employees 14% Individual, Non-Driver 10% Corporate – School or Non-Profit 5% Student Membership 6% 23K+ 13K+ 28K+ 2K+ Followers Followers Followers Other 1% Followers on Twitter on Facebook on LinkedIn on Instagram Nearly 1.8 million website and blog visitors since 2016 Sponsored Content, Advertising, Integrated Marketing | 2021 Media Kit | 4 WOMEN IN TRUCKING - CORPORATE MEMBERS 1-800-TRUCKER BLK OUT TRANSPORT Covenant Transport Expediter Services 2nd Nature All Around Services Blue Beacon Truck Wash Cowan Systems ExpressIt Delivery Solutions A&J Truck Driving School Blue Dolphin Transport Craftsmen Utility Trailer Exxact Express AAA School of Trucking Blue Edge Marketing Crestwood Transportation Fairway Transit ABF Freight BlueParrott - GN Group Crete Carrier Corporation FASTPORT Acme Truck Line Blume Global Crossroads Equipment Lease and Finance FedEx Custom Critical Active USA BMO Transportation Finance Crowley FedEx Express ACUITY Bobit Business Media CRST International FedEx Freight Ag Trucking Booster Fuels CSA Advisors Feedlot Service AGT Global Logistics Boyle Transportation Cumberland International Trucks FEPCO Container Air Products BR Williams Trucking Cummins Fifth Wheel Freight Airgas BreakerOne9 CVTA-Commercial Vehicle Training Association Financial Carrier Services Airtab Brenny Transportation cvu advisors FindATruckerJob.com Alabama Motor Express, Inc. Brown Dog Carriers D&D Transportation Services FirstFleet Alexandria Technical and Community College Bruckner Truck Sales D.M. Bowman FirstLine Funding Group Allstate Land and Timber Bulk or Liquid Transport D.W. Story & Associates Flatbush Freight Express Amazon C. Blackburn Dart Transit Fleet Advantage American Bakers Association C.A.T. DAT Solutions Forager Logistics American Central Transport CalArk Trucking Company Davis Express Foreman Bros. American Logistics Aid Network (ALAN) Calhoun Truck Lines Day & Ross Transportation Group Forward Air American Petroleum Institute California Trucking Association DC Velocity Fox Valley Technical College American Transportation Research Institute Canadian American Business Council DDC FPO Freightliner Trucks American Truck Dealers (ATD) Canal Insurance Company Dean Foods FreightWeb Services America’s Service Line Candor Expedite Dedicated Systems Frito-Lay Anderson Transport Capacity Southeast Agency DHL Supply Chain Front Andrus Transportation Services Capital Logistics Diesel Express Logistics Fuso New Zealand Andy Transport Carbon Express Diversified Transfer & Storage FX Logistics Apex Capital Cargo Transporters Dixon Insurance Garner Trucking Aria Logistics CarMax DMC Insurance Georgia Tank Lines Armour Transportation Systems CarriersEdge Dollar General Geva Transportation Arrow Truck Sales Carter Express & Carter Logistics Dot Transportation Giltner Logistic Services Artur Express Carvana Double L Enterprise Global Express Transportation ASR Solutions CBS-Global - Creative Business Services Drew Eckl & Farnham Global Transportation Management Asurint CDLjobs.com Drive My Way Good’s Insurance Agency ATA’s Technology & Maintenance Council Centerline DriverFacts Gordon Food Service Atlantic Coast Trucking Central New Mexico Community College DriverReach Grammer Industries Auction Transport Services Certarus Drivers Legal Plan Graphite Logistics Auto Truck Transport Certified Express DriverSource Great Dane AutoZone CFI DriverSource Great Plains Transport Averitt Express CH Robinson Drivewyze Great Plains Trucking B&B Trucking Cheetah Software Systems Drov Technologies Great West Casualty Co. Backhaul Direct Christenson Transportation Dupre Logistics Greatwest Kenworth Balch Logistics Clark Freight Lines Eastern Iowa Community Colleges Grocery Haulers Barnes Transportation Services Clark Transfer Eaton Groendyke Transport Bay & Bay Transportation Clean Harbors eCapital Freight Factoring Group1201 Beacon Roofing Supply Coldiron Companies Elosa Logistics GTO2000 Beck Disposal College of Southern Maryland Embark Trucks Guaranteed Transport Service Bee Line Ready Mix Colorado Motor Carriers Association Empress Holdings Group Gulf Winds Belt & Bruner Commercial Vehicle Safety Alliance (CVSA) EPES Transport System Gulick Logistics Bendix Commercial Vehicle Systems Concept Financial