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2018 Media Kit 1 2018 MEDIA KIT ™ Redefining The Road Magazine | 2018 Media Kit | 1 Dear WIT Members and Colleagues, The mission of the Women In Trucking Association is to “encourage the employment of women in the trucking industry, to promote their accomplishments and to mini- mize the obstacles they face.” One of the ways you can directly tie your organization to this mission is through an advertising and thought leader strategy in our official magazine, Redefining the Road. This magazine reaches thousands of members of the association, and even more decision-makers and influencers within the industry who are stakeholders in this critical mission. Redefining the Road magazine is committed to educating our readership on all important issues affecting women in our industry. Our readers are in diverse roles that range from Leadership, Operations, 2018 MEDIA KIT and Safety to HR/Talent Management, and Sales and Marketing. Published by: The magazine will be distributed three times in 2018 to not only our entire membership of corporate professionals and managers, professional drivers, students, and other key stakeholders, but also will be MindShare Strategies, Inc. distributed at many industry events – including the Mid-America Trucking Show March 22-24 in Louisville, 9382 Oak Ave. Ky., The Great American Trucking Show Aug 23-25 in Dallas, and the Accelerate! Conference & Expo Waconia, MN 55387 USA Nov. 12-14 in Dallas. For more information and Through a well-defined editorial mission and a targeted readership,Redefining the Road has evolved to place advertising: into an award-winning magazine with loyal, captive readers that will help to build your brand, your repu- tation, and your business. There’s no other way to more effectively tie your brand directly to the important Carleen Herndon, issue of gender diversity in North American transportation! Vice President, Business Development Thanks for your support, Women In Trucking Association 888-464-9482 [email protected] Ellen Voie, President and CEO Women In Trucking ™ Redefining The Road Magazine | 2018 Media Kit | 2 READERSHIP DEMOGRAPHICS Title Industries Industries Titles* Trucking & Logistics Companies 35% President/Owner/Chairman/CEO 15% Trucks, Trailers & Accessories 13% Truck Driving Schools 10% COO/CFO/Vice President 12% Trucking Associations 9% Financial and Insurance 9% Director 17% Health & Fitness 5% Manager 33% Consulting 4% Industry Related 4% * Based on members Other 23% Other 11% reporting their titles Readership Gender Type* Total Readership: 14,135 Truck Driver 4,716 % 81 Corporate - 250+ Employees 3,923 Corporate - 250 or Fewer Employees 2.042 Individual, Non-Driver 1,463 % 19 Student Membership 968 Corporate – School or Non-Profit 692 Other 331 * Includes print and digital readership, and estimated pass-along* Includes printreadership. and digital readership, and estimated pass-along readership. Redefining The Road Magazine | 2018 Media Kit | 3 A PEEK AT CORPORATE MEMBERS AAA School of Trucking Bestpass Conversion Interactive Agency FleetSeek JobsInLogistics.com ABF Freight System Bestway Express Covenant Transport Food Services of America JOC Group Acacia Institute Bibby Transportation Finance Cowan Systems Fox Valley Technical College Kansas Motor Carriers Association Accruit Big Rig Driving Academy Crete Carrier Corporation Freymiller Kenworth Truck Company ACUITY BigRoad Crop Production Services Georgia Tank Lines Kingsway Transportation System Air-Weigh Blue Edge Marketing CRST International GHC Services Knichel Logistics Airodyne Bobit Business Media CSA Advisors Giltner KRTS Transportation Specialists Airtab Bose Ride Cummins Giltner Logistic Services L.W. Bonney and Sons Alisam Transportation Solutions Brakebush Transportation D&D Transportation Services GNR Enterprises LadyTruckDrivers.com Aljex Software Brenny Transportation/Brenny Dart Transit Company Gordon Food Service Lake Cumberland CDL Training School ALK Technologies Specialized DAT Solutions Great American Insurance Group Landstar Transportation Logistics All-State Express Bulk or Liquid Transport, LLC (BOLT) Davis Express Great West Casualty Company LaunchIt Public Relations Allready Logistics C.A.T. DB Squared Group1201 Linamar Transportation AM Fleet Chemicals C.L. Services DC Velocity H.O. Wolding Liquid Transport Corp. American Logistics Aid Network C.R. England Dixon Insurance Hadley Logistics Quarterly American Petroleum Institute CalArk Trucking Company Dot Transportation Hamrick School Long Beach City College American Transportation Calhoun Truck Lines DPF Cleaning Specialists HELP Inc. - Provider of PrePass LTT Trucking Research Institute California Construction Trucking Drive My Way Heniff Transportation Systems MacKay & Company Association American Truck Historical Society DriverSource HNI Risk Services MacKinnon Transport California Trucking Association Andy Transport DriveWyze Howes Lubricator MacroPoint Cape Fear Transport Aon Risk Solutions Driving Ambition Hub Group Marquette Transportation Finance Cargo Transporters Apex Capital Corp. DTX IM-SAFE Marvin Keller Trucking CarriersEdge Arctic Express E.A. Dion IMMI Maverick Transportation Carter Express Armour Transportation Systems Eaton Independence Transportation MBH Trucking Centerline Arrow Truck Sales Enoble Business Capital Indiana Motor Truck Association McLeod Software Central Tech Transportation & ASR Solutions EPES Transport System Industrial Transport Services Meadow Lark Companies Safety Education ATA’s Technology & Maintenance Estes Express Lines Innovative Access Solutions MegaCorp Logistics Council Century College Eve-n-Sol InterAtlas Logistics Meijer Averitt Express Cheetah Software Systems Evilsizor Process Servers International Society of Recruiting & Meritor Badger Utility Clark Transfer Expediter Services Retention Professionals messageLOUD Balch Logistics Cline Wood Agency Fairway Transit Interstate Truck Driving School Metropolitan Community College Barton Endeavors Cobalt Transport Service FirstFleet ITS Compliance Midwestern Transit Service Benesch, Friedlander, Coplan, College of Southern Maryland FirstLine Funding Group J. J. Keller & Associates & Aronoff Commercial Vehicle Safety Alliance Fleet Engineers J.S. Helwig & Son Bennett International Group ContainerPort Group JBS Carriers (Continued) Redefining The Road Magazine | 2018 Media Kit | 4 A PEEK AT CORPORATE MEMBERS Minnesota Trucking Association P&B Trucking Road Transport Forum N.Z. Sustainable America Trucker Path MinuteClinic, CVS Caremark Packard Logistics Roadmaster Driver School T&K Logistics Trucker Therapy Mississippi Trucking Association Paschall Truck Lines Robinson Decorative Stone Taxation Solutions Trucker’s Choice Motor Transport Underwriters Patriot Lift Co. Roehl Transport Inc. Taylor & Associates, Attorneys at Law Trucking HR Canada Motoring Matters Magazine Group Pegasus Transtech Ruan Transportation Tennessee Trucking Association & Trucking Industry Defense Association Mountain Transport Institute Penske Logistics Rumberger, Kirk & Caldwell Foundation Truckload Carriers Association Mustang Expediting Peoplease S & E Productions The Grimes Companies Truckstop.com NAL Insurance PeopleNet S K Long Enterprises The Trucker TVC Pro-Driver National Association of Publicly Perfect Transportation S-2international Transportation Marketing & Sales uFollowit Association Funded Truck Driving Schools Peterbilt Motors Company SAF-HOLLAND Ullman Oil Company TMW Systems National Association of Small Pilot Flying J SafeKey Corporation Unify Health Services Trucking Companies Total Transportation of MS Pinellas Technical College SAGE Truck Driving Schools United Road Services National Carriers Trailer Wizards PITT OHIO Sawgrass Logistics University of Wisconsin - Superior National Road Carriers Transmark Logistics Plantronics Schneider Upper Canada Truck Sales National Tractor Trailer School Transport America Porteo Group Scott Community College UPS State Government Affairs National Truck League Transport Topics Pratt Logistics, Scott Logistics Corporation Urgent Care Travel National Women Business Owners Transport Women Australia Precision Pulmonary Diagnostics Sentry Insurance USA Truck Corporation Transportation Center for Excellence Premier Transportation Service First Distribution UTi - DSV Nationwide Transportation and Transportation Intermediaries Pride Group Logistics Shell Rotella Utility Trailer Manufacturing Logistics Services Association Pride Transport Simplot Transportation Velvac Navistar TranStewart Trucking & Logistics Prime SleepSafe Drivers Veriha Trucking National Defense Transportation Assn. TranStrategy Partners, Progressive Truck Driving School Smith & Solomon Training Solutions Vertical Alliance Group New England Kenworth Tranzliquid Logistics Prosperio Group, Southeastern Freight Lines Vigillo North Central Kansas Technical College TravelCenters of America/Petro Northwest Trucking Academy Quality Carriers Southern State Community College Stopping Centers Volvo Trucks North America Truck Driving Academy NZ Trucking Association R&R Trucking Tri Star Freight System Wabash National Sprint Oak Harbor Freight Lines R+L Global Logistics Tri-National Waller Truck Co. St. Christopher Truckers Old Frontier Family Rand McNally Trimac Werner Enterprises Development & Relief Fund Ontario Truck Training Academy Ranger Enterprises TrucBrush Corporation Wisconsin Motor Carriers Assn. StageCoach Cartage Distribution Orange Commercial Credit Rediehs Freightlines Truck City of Gary Woolly Star Fleet Trucking Otto Transfer Republic Services
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