www.kazexpo.kz www.kazexpo.kz [email protected] ABOUT EXHIBITION

"SuluExpo" is a specialized exhibition project combining all areas of beauty industry, held since 2005. (2005-2013 the exhibition was held under the name "Beauty World", since 2014 it has changed its name to "SuluExpo"). Today this professional exhibition for beauty industry is rightly recognized as the main professional event in Astana for all beauty professionals and a promising base for promotion of new cosmetic brands from Europe and CIS countries to the market of Kazakhstan. Within the framework of the exhibition, specialists have the opportunity to expand business contacts and exchange professional experience between representatives of various www.kazexpo.kz [email protected] areas of the industry, because the exhibition provides a wide program of specialized events, including: a series of master classes, seminars, conferences, presentations, organized by us and Exhibitors! Today «SuluExpo» is the exhibition rich with events presenting the following SECTIONS:

 Professional, curative and decorative cosmetics  Machine and aesthetic cosmetology, plastic surgery  Equipment for salons, cosmetology and spa centers (furniture, equipment, accessories, consumables etc.)  Specialized training centers, schools  Nail service  Hairstyling  Aromatherapy and traditional home cosmetics www.kazexpo.kz www.kazexpo.kz  Pharmaceuticals, cosmeceuticals, BAA, beverages for beauty [email protected]  Handmade Cosmetic Products  Mass media EXHIBITION EVENTS www.kazexpo.kz www.kazexpo.kz [email protected] GROWTH AND DEVELOPMENT OF EXHIBITION

Visitors of "SuluExpo" exhibition

10 000

10000 8 000 8000 5 000 6000 3 000 4000 2000 0 2012 2014 2015 2016 2012 2013 2014 2015 2016

Visitors of "SuluExpo" 2017

26% www.kazexpo.kz [email protected]

74%

Trade Visitors Consumers Advantages of «SuluExpo»: - Specialized beauty exhibition held in Kazakhstan twice a year: Astana (autumn), Almaty (spring); - Its own database of trade visitors, visitors and companies from CIS countries and Europe with more than 10,000 actual contacts; - Large-scale advertising campaign (over 15 types of advertising media); - Stable number of visitors - annually at least 10,000 visitors from other regions of Kazakhstan (Karaganda, Pavlodar, Kokshetau, Temirtau, Aktobe, etc.); - Most preferable pricing policy; - Modern specialized exhibition areas and a permanent venue - Exhibition Center "Korme"; Exhibition Center "Atakent" - The list of participants indicates the actual number of exhibiting companies, not brands; - No manufacturing companies in beauty industry products in Kazakhstan and therefore concern of the Kazakhstani market in manufacturing companies from other countries; - Dynamic development of Astana city as a business capital in Central Asia, and Almaty as the main financial center of Kazakhstan; - Rapid growth in the number of specialized companies (centers, studios, salons, clinics) and, in this connection, a high demand for quality cosmetic products for personal care, etc .; www.kazexpo.kz www.kazexpo.kz

- Growth of popularity of selective cosmetic products and perfumes in Kazakhstan; [email protected] - Preferred geographical location of cities, allowing to cover practically all large regions of central, northern, southern and eastern Kazakhstan, as well as Kyrgyzstan and Uzbekistan; - For companies from the countries of the Customs Union - the possibility of free movement of goods; - The Organizer – KAZEXPO IEC has 25 years of experience in holding professional exhibitions of various directions since 1991. ADVERTISING CAMPAIGN

-Invitation tickets (50, 000 pcs.) Distribution through the courier service of "Business +“ newspaper -Newsletter (over 10, 000 companies) -TV advertising -30/14 second video - on led-displays in busy shopping and entertainment centers of the city - light boxes at stops (20 pcs.) - on taxi monitors - Advertising in elevators of class "A" residential complexes - Advertising in the specialized publications of Kazakhstan and Russia (before and after the exhibition) - Radio ads: "NS", "Retro FM", "Tengri FM" - Banners on "Korme" Exhibition Center - Internet support: -Official website of the company: www.suluexpo.kz www.kazexpo.kz www.kazexpo.kz

-Partners: www.pcar.ru, www.lne.com.ru, www.afishaday.kz, www.ridjey.ru, www.akademka.kz, [email protected] www.academzdrav.kz, www.vitashop.kz, www.beautycode.kz International exhibition portals - www.expotrade.kz, www.expomap.ru, www.terraexpo.ru, EXHIBITORS:

National Medical Holding (Kazakhstan); Kamelya Kozmetik (TURKEY); Center for Cosmetology and Plastic Surgery (Russia); Pakten Saglik Urunleri San (TURKEY); Barij Essence Pharmaceutical (Iran); Aisulu (Kazakhstan); Design studio of Yana Shystko (Ukraine); Belkosmex LLC (Belarus); Johnson Elettrodomestici SPA (Italy); Missha (Kazakhstan); Krasota Ru JSC (UAE / Russia); Ahenk Kozmetik (TURKEY); Makea Lady (Russia); Era Minerals rus (Russia); Saru Organik Tarim Kozmetik (TURKEY); Training Center of Ekaterina Miroshnichenko (Kazakhstan); Aasha (Russia); Vash mir manikyura (Russia); TopCosmetics/Graftobian (Kazakhstan); Сinecitta make up (Russia); Enorjin Kimya (TURKEY); Honma Tokyo (Russia); PearlSmile-KZ (Kazakhstan); Alfaparf Group (Italy); Collective exposition of Polish companies was presented by the

Ministry of Economy of Poland: Ziaja, Loton, Swit, Farmona (Poland); www.kazexpo.kz Pulanna (Russia); OLLIN (Kazakhstan); Beauty Eurasia Exhibition [email protected] (TURKEY); Аlbea Group (France); Sofi Aestetic (Russia); INGLOT (Kazakhstan); Dolce Vita (Kazakhstan); Modus-Solo (Russia); BEAUTYPROF (Kazakhstan); Germaine de Capuccini (Spain); Antis(Russia); Alliance-Beauty (Kazakhstan) etc. VISITORS:

Specialists of various beauty and salon industries from different regions of Kazakhstan::

managers of beauty salons, SPA and cosmetology centers; cosmetologists;; Aestheticians; Dermatologists;; hairdressers;; massage therapists; lashmakers;

nail experts; www.kazexpo.kz [email protected] make-up artists; hair tattoo; СМИ; Specialized training centers MEDIA PARTNERS www.kazexpo.kz www.kazexpo.kz [email protected] Exhibition Organizer The KAZEXPO International Exhibition Company KAZEXPO, established in 1991, is one of the general organizers of international exhibitions in Kazakhstan and Kazakhstan exhibitions abroad.

The most significant exhibitions abroad, organized by KAZEXPO International Exhibition Company: - in Upper Savoy (France) in April 1992 - n Dijon (France) in October 1992 - in Genoa (Italy) in December 1993 - in Milan (Italy) in 1994 - in Tehran (Iran) in 1995.

In 1996 Kazakhstan is participating for the first time in the traditional official trade fair "ASPAT-96" in Manila (Philippines), performed by the Economic and Social Commission of the Asian-Pacific region of the United Nations; and in October 1998 KAZEXPO hosted this international exhibition in Kazakhstan. In 1998 KAZEXPO, on behalf of the government, organized an exhibition of Kazakhstan at the World Expo Expo 98 in Lisbon (Portugal), where the flag of sovereign Kazakhstan was raised for the first time over the World Exhibition Forum. KAZEXPO organized official participation of Kazakhstan people in the International Trade Fair "ASPAT-99“ in Seoul (South Korea) and "ASPAT-2000" in New Delhi (India).

The most significant events of KAZEXPO in Kazakhstan : - National Exhibition "Japan Automotive Industry-93" - The first national exhibition of the Islamic Republic of Iran - Exhibition of Korean goods and technologies under the motto "New Partner from the East" - "Days of the Czech Economy" 1994-1995 - first national exhibitions of India and France - Exhibition "Italbizness-98" - International exhibitions "Medtekhnika and Medfarma 94" www.kazexpo.kz www.kazexpo.kz

- «Consumer Expo 95», [email protected] - "Kazakhstan-Medica 96", etc.

At present, KAZEXPO IEC is engaged in organizing of annual projects as follows: - SuluExpo (November - Astana, April-Almaty) - International exhibition for beauty industry; - ARU in Almaty (april) - International Jewelery Exhibition; - ARU in Astana (November) - International Jewelery Exhibition; - MinTech - in Ust-Kamenogorsk and Karaganda - in turns and in Pavlodar - annually (May) - International Exhibition of Equipment and Technologies for Mineral, Metallurgy & Coal Mining Industries; - KazInterPower in Pavlodar - International Exhibition of Equipment and Technologies for Power Engineering and Electric Machinery. UPCOMING 2018 EXHIBITION: www.kazexpo.kz www.kazexpo.kz [email protected]

We invite you to exhibit! ORGANISOR’S CONTACTS: Main Office in Almaty

RK, 050022, Almaty, 90, Shevchenko st., office 76, Tel./fax: +7 (727) 250-75-19, 313-76-28 Web-site: www.suluexpo.kz E-mail: [email protected] www.kazexpo.kz www.kazexpo.kz [email protected]