Handbook #1 Helle Tjaberg Style Expert Blogger
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YOUR STYLE. YOUR FLOOR. WHAT’S YOUR STYLE? Pure Nordic Modern Rustic Classic Elegance Urban Contrast INTERIOR STYLE handbook #1 Helle Tjaberg STYLE EXPERT BLOGGER YOUR STYLE. YOUR FLOOR. A beautiful home with a consistent style that really fits my life and my needs – that is the dream for an ever-increasing number of people. But many find that it's not that easy. It really is a jungle out there, with a vast number of interior magazines, blogs and brands showing a kaleido- scope of styles. And the interior design offerings are also huge – with regard to furniture and accessories, textiles, paint colors – and flooring. Many people end up being CONTENT more confused than enlightened when trying to create a consistent style for their home. 04 PURE NORDIC Fortunately, there is help. We in BOEN have made a 12 MODERN RUSTIC commitment to make it easier and more fun to find the style that you like, and choose the floor that fulfils it. Because we are experts in hardwood floors rather than 20 URBAN CONTRAST interior design, we have engaged in a cooperation with the style expert Helle Tjaberg. 28 CLASSic ELEGAncE Helle has worked with design, interior and lifestyle Urban Contrast. These are all lasting styles with clear And of course, we will show you which floors suit the journalism for nearly 20 years. In 2001 she became historical references, and they will be relevant for many different styles, and explain why. The floor is one of the deputy editor of ELLE Decoration Norway, and was the years to come. In this booklet we will give you an insight largest elements in the home and therefore an integral magazine's Editor-in-chief from 2005 till 2012. Today into the style origin and characteristics, as well as rele- part in creating a holistic style – for your personality. For more information: Helle runs her own company – Eget Rom – and works as vant designers, brands and objects. We have also boen.com a writer, advisor and consultant on trends and design. included a list of typical materials and the perfect colour Your BOEN team palette. The aim is to give you a good understanding of Together with Helle we have developed four major style the styles and how to apply them consistently in your groups: Pure Nordic, Modern Rustic, Classic Elegance and own home. 2 3 01 PURE NORDIC At the core of the Pure Nordic style lies a clean and simple design; neutral and light coloured walls and natural materials, which complement light wooden floors. The Pure Nordic style originates from Scandinavian and a restrained aesthetic characterize Scandinavian Design, a term and movement that arose during the glassware and pottery. Wool and cotton are the domi- 1950s. In the years following the Second World War, new nating fabrics. Patterns are clear and simple, but the use technology emerged facilitating mass production of colour can be quite bold. However, over the course of methods. A new generation of designers made use of the past decade there has been a move towards palettes this new technology to design and produce functional, which are increasingly muted and pale. beautiful and affordable furniture and objects. ICONIC DESIGN FUNCTIONAL DESIGN A vast number of the designs from the 1950s have Theirs was a democratic design movement; all people today gained iconic status; Arne Jacobsens Egg-chair should be able to furnish their homes with functional, from Fritz Hansen, Alvar Aaltos Tulip vase from Iittala simple and innovative designs. The overall ethos of this and Poul Henningsens PH-lamps from Louis Poulsen, are style can be summed up in four words; beauty just a handful of the designs that still feel as fresh and in everyday life. relevant today as they did half a century ago. LIGHT WOOD UPCOMING DESIGNERS The main characteristic of the style is an elegant and However, there are a number of young designers working honest use of materials, and a lack of ornamental detail. today, who draw inspiration from Scandinavian Design, Designers looked towards nature for inspiration and and they are not necessarily all based in the Nordic materials. Blonde wood is the single most important countries. The German designer Konstantin Grcic defines material; combined with clean white walls it creates an function in human terms, while the Italian designer and overall feeling of space and tranquillity. architect Piero Lissoni is a master of natural materials. Benjamin Hubert, a young rising British designer, is NEW SHAPES material driven and led by function. Post-war-production techniques enabled designers to bend and shape wood into new and interesting shapes, The need for innovative, functional and beautiful objects creating a whole new way of looking at this material. in natural materials is just as important today, as when However, the nature of the wood, as well as its the Scandinavian Design movement arose. This style will, personality should always shine through. as a result, continue to inspire, move and attract us. MATERIALS Other materials which hold a great deal of importance within this style are glass and ceramics. Organic shapes 4 5 PURE 01 NORDIC Clean lines in cutlery 8 from Skaugum of Norway. Paints to match: 0401-642Y 1902-Y42R The beauty of restrained organic and functional 1603-Y31R designs – inspired by the tranquil Scandinavian nature. Here is a list of typical designers, furniture and objects that can inspire you. Layers of wool in various S1500- N 5302-Y32 R shades of grey. 4305-R99B B&B Italia Colours and materials COLOURS BY JOTUN > Wool Kasthall > Cotton Kinnasand > Clear, simple patterns Flexform > Pale colour palettes Molteni & C 7 > Glass Porro > Ceramics Boffi Classicon Typical furniture and objects Egg-chair by Arne Jacobsen/Fritz Designers Hansen Arne Jacobsen Aalto-desk by Andreas Engesvik/ Hans Brattrud Hans Wegner Fjordfiesta 4 6 Montanas shelving system Andreas Engesvik PH Lamp by Poul Henningsen/ Louise Campbell Louis Poulsen Lars Beller Fjetland Oslo by Hadeland Glassverk Alvar Aalto Skaugum by Skaugum of Norway Josef Frank Tripp Trapp chair by Nanna Ditzel Petter Opsvik/Stokke Form us with love Dagg vase by Carina Seth GamFratesi Andersson/Svenskt Tenn Konstantin Grcic Shell Chair by Sieger Design Hans J. Wegner/Carl Hansen Klippan sofa by 3 1. Look to the lighter scale of Lars Bjeller Fjetland/Ikea colours in our floors, such as the beautiful Oak Coral, Castle Plank Typical brands Carl Hansen & Søn 2. Glassbird, design Oiva Toikka, Iittala Fritz Hansen Alto by Andreas Engesvik Eilersen 3. iittala 4. Tealight holder, Håndmalt, design Wik & Walsøe Ikea 5. Glassvase, from the Alvar Røros Tweed Aalto-collection, Iittala Wik & Walsøe 6. Throw Frost, design Scandina- A still life combining the warmth of Asplund vian Surface, Røros Tweed One Nordic Furniture Company 7. Maple Canadian White natural oak with pure white ceramic. e15 2 5 1 8. Nature Kebony cutlery 6 Vitra by Skaugum of Norway 7 THE FLoor NORDIC Oak Coral, FLOORS Castle Plank The floors in the Pure Nordic style are all in a lighter and pale shades, creating a calm and airy backdrop to the Nordic interior. An open-room solution with spacious windows unites nature and interior. Ash Polar Maple Canadian Maple Canadian White Andante Oak Pearl Oak Coral Oak Ivory Oak Andante Oak Traditional Beech Andante White White Oak White Ash Andante Ash Nature Nights The Nordic floors have a matt surface, due to the use of natural oil or matt lacquer. They are often treated with white pigmen- tation to mute the original colour. Wider Arper’s Noor table has a truly planks and long lines accentuate the purity Nordic expression, with functional, of the style. Longstrip floors in a tranquil slender organic curves. and pale grading are also suited to this style. 8 9 7 PURE 01 NORDIC 5 GET THE nordic LOOK Look to these floors and accessories to go Nordic 1. The traditional herringbone pattern looks modern and fresh in Oak White, Prestige 2. Lamp Diva, design Natedal & Egset, Northern Lighting 3. Oak White Andante in wide Castle planks with a matt lacquer finish 4. Tableware Alveskog, design Wik & Walsøe 5. The iconic Egg-chair, design Arne Jacobsen and produced by Fritz Hansen, in harmony with Oak White Nights, Castle Plank 6. Tripp Trapp® design: Peter Opsvik. Foto: Stokke® Ash Polar 7. Lamp Unika, design De Fønss & Lundqvist, Northern Lighting Blogs bungalow5.dk designville.cz 1 The traditional herring- stylizimoblog.com emmas.blogg.se bone pattern in Oak White Oak Pearl annaleenashem.blogspot.no is a trendy choice. nordicdesign.ca/blog lottaagaton.se/blog Maple Canadian Andante IN SHORT Pure NORDIC Originates from the Scandinavian Design movement from the 1950s. The Egg-chair optimizes Nordic The aim was to create “beauty in design: Restrained organic shape everyday life”, through functional, paired with uncompromising functionality. simple and innovative design. > Blonde wood is the most important material. Wool and cotton are dominating fabrics, and the colour palette is light and pale. 2 > Organic shapes with a restrained aesthetic are prevalent in glass and ceramics. > A large number of designs have gained White pigment is used iconic status, such as Stokke’s Tripp to calm the wooden pattern Trapp chair, Arne Jacobsen Egg chair 4 and make the flooring from Fritz Hansen and the Alvar Aalto 3 more even. tulip vase by Iittala. 6 10 11 02 modErn ruSTic The Modern Rustic interior exudes an authentic ambience rooted in history, longevity and natural materials. The Modern Rustic style is constantly evolving and can has a distressed and rustic finish. The colour palette is trace its roots back to a number of different styles neutral and sober, with small splashes of colour.