About Prestige of property For the past 11 years the Nolcha Shows have been held simultaneously with New York Fashion Week and have established itself as the leading award winning fashion week platform of discovery & promotion of innovative independent fashion designers.
Consistent influencer & celebrity attendance Teyana Taylor, Mischa Barton, Christina Milian, Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Zendaya, Kelly Rutherford and prominent media have attended the Nolcha Shows to view the latest fashion trends.
Over 23 million impressions were reached on social media with the hashtag #nolcha & #nolchashows during Nolcha September 2016.
“ The Nolcha Shows “The Indie Fashion have become a hot Market Meant incubator of new Business at Nolcha. ” fashion design talent. ” New York City recognition The Nolcha Shows are an officially sanctioned
As seen in: partnership opportunities
Connect, engage and share your brand story with our niche demographic of influencers, press, celebrities and industry.
SCHEDULE:
September 7: Runway Shows (Full Day)
September 10: Closing Party (7pm to 12am) Partnership activations Over the past 11 years The Nolcha Shows has built repeat brand relationships with Citibank, UPS, Mercedes- Benz, American Airlines among other brands.
OFFICIAL PARTNER $15K-100K SCHEDULE • Category exclusivity SATURDAY SEPTEMBER 7, 2019: • Onsite product station VENUE: UNION WEST EVENTS • Original event images for promotional use Runway Shows 5 runway shows (12pm - 9pm) Total guests: +1,200 • Logo inclusion on step & repeat red carpet • Logo Inclusion on all Invitations TUESDAY SEPTEMBER 10, 2019: VENUE; WILLIAMSBURG HOTEL ROOFTOP • Logo Inclusion with live link on event website NYFWNY CLOSING PARTY (7pm - 2am) • Onsite product sampling Total guests: +800 • Inclusion in PR campaign and media outreach • 10ft -40ft wide dedicated onsite space activation • Dedicated curated influencer social media program +2.5 million followers guaranteed tagging your brand • Inclusion in social media campaign • Client Hospitality: VIP passes/Front row seats • Your Video to play on the 16ft by 9ft LED Wall UNION WEST EVENTS IS CHARACTERIZED BY IT’S SOARING 18,000 SQUARE FEET OF OPEN SPACE, venue FLOOR TO CEILING WINDOWS AND TOP OF THE LINE FINISHES. Located in chelsea, nyc.
WATCH below VIDEO RECAPs from union west
click to watch video 1 click to watch video 2 ACTIVATIONS FROM the venue UNION WEST Your video on the 15ft wide x 9ft high led screen digital INFLUENCER PARTNERSHIP The Nolcha Show invite-only attendees were made up of a large number digital influencers that interacted with the brands and covered the events.
MuseFind will be feature the events and runway shows to its community of 18,000 influencers.
past attending influencers
@stylishly.chic @hautehouseflower @melaniesutra @daniellemoinet @natalieoffduty 345K followers 288K followers 179K followers 1.7 Million followers 614K followers Distinctive Partners
Distinctive partners have made the Nolcha Shows: New York Fashion Week into what it is today. ONSITE-BRAND ACTIVATIONS
Vanessa Williams off-site BRAND ACTIVATIONS LEVERAGE REAL TIME CONTENT FOR YOUR SOCIAL MEDIA Build upon your fan base and engage with new followers by keeping them up to date with live updates, stories and events your brand is involved with during New York Fashion Week.  MARKETING/ADVERTISING MATERIALS • Use of Official Naming Rights • Logo on event website • Social media campaigns
PR OPPORTUNITIES • VIP Fashion Week giveaways • Dedicated press releases • TV features (Past features NBC, CBS, Wpix 11,VH1, NY1, Bravo TV and Telemundo)
PROMOTIONS • Front row seats / Backstage Access /VIP • Promotional discounts • Product giveaways through social media contests • Events leading to fashion week • Use of images with models/guests red carpet/press wall
With the historic Chelsea Market below and the modern High Line alongside, it is the fusion of then and now - creating the premier platform of over 10,000 square feet. Niche Demographic Build brand awareness and engage with a sought-after demographic of influencers, media and industry. ONSITE-BRAND ACTIVATIONS Customize ample space from 10ft to 20ft with soaring 16ft ceiling to activate your brand. Snapshot of past events WATCH THE VIDEO VIEW IMAGES CELEBRITY BRAND ENGAGEMENT Trendsetting celebrities interacted with brands and tagged them on social media at the Nolcha Shows.
Randy Jackson Zendaya 126 ,000 followers 46.5 million followers
Russell Westbrook 9.3 million Bella Thorne followers MEL B 16.9 million followers 570 thousand followers Pioneers of Fashion Design
Over 250 designers have showcased their collections at Nolcha Shows during NYFW from around the world.
They include Italy, Australia, Moscow, Israel, USA, England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.
global citizen YURITA PUJI charles & RON Leka NYC AMNESIA EVA PROKAI
NEUBYRNE adolfo sanchez VIDEMUS OMNIA Press From Top Publishers
“Capitalizing on Fashion Week “The Nolcha Shows give independent designers a share of the spotlight during a week dominated by Marc Jacobs and other powerhouse brands.”
“6 Fashion Week Trends You Can Actually Wear at the Office”
”The Nolcha Shows: the platform for independent designers”
“While the fanfare is centered around Mercedes Benz Fashion Week, it’s far from the only glamour game in town.” Outstanding Press
click to watch NY1
click to watch NY1
click to watch BRAVO TV Outstanding Press past invitations • 7. Professional hair and make-up team • 8. Photography images of collection • 9. Company name included in PR outreach • 10. Social media inclusion • 11. Designer profile on website • 12. Inclusion in media pitching • 13. Dressers • 14 On-site ushers • 15. Guest relations team