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Tourism-News Media Information Tourismus Marketing Gesellschaft Sachsen Itb Special Edition | Highlights Saxony | 2021

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Tourism-News Media Information Tourismus Marketing Gesellschaft Sachsen Itb Special Edition | Highlights Saxony | 2021 TOURISM-NEWS MEDIA INFORMATION TOURISMUS MARKETING GESELLSCHAFT SACHSEN ITB SPECIAL EDITION | HIGHLIGHTS SAXONY | 2021 SAXONY ON ITB 2 DRESDEN ELBLAND 4 LEIPZIG / SURROUNDINGS 13 CHEMNITZ / ZWICKAU 21 ORE MOUNTAINS 25 VOGTLAND 29 SAXON SWITZERLAND 33 UPPER LUSATIA 36 Tourism News Saxony ITB 2021 Page 1 SAXONY ON ITB Saxony is the first ‘Official Cultural Destination of ITB Berlin’ Dear colleagues, This year sees the Free State of Saxony achieve a notable world first with its Press contact: appointment as ‘Official Cultural Destination of ITB Berlin 2021’. In the process, it Saxony Tourism Marketing becomes the first Federal State to earn such an exclusive honour since what is now (Tourismus Marketing the world’s largest tourism industry trade fair started, over half a century ago. Gesellschaft Sachsen mbH), Ines Nebelung, Bautzner Str. 45-47 This new cultural partnership initiative fits Saxony perfectly, seizing the opportunity to 01099 Dresden showcase its exceptional cultural and city break credentials as well as highlighting Tel: +49 (0)351 49 17 0-25, Mobile: +49 (0)171 446 99 stand-out nature experiences. Saxony Tourism Marketing is set to join forces with 26 30 state-wide partners in a collective effort to attract inbound guests from 9 to 12 March 2021 under the motto ‘SAXONY – FEEL THE ART BEAT’. This will see STM presse.tmgs@sachsen- tour.de; www.sachsen- leverage the impact of lectures and presentations via multilingual webinars, animated tour.de sequences, interviews and live streams in the Culture Café and talks in the Press Café. Spotlight areas include ‘Culture & Cities’, ‘Active & Nature’ and ‘Family Holidays’. Following its designation as an ‘Official Cultural Destination’, Saxony is moving into pole position as the ITB 2022 guest country. Background: This year, all online, guests can enjoy the globally unrivalled ITB Berlin NOW 2021 travel trade show as a central portal for industry networking, business and content from 9-12 March 2021. Please note that ITB Berlin NOW 2021 and the accompanying ITB Berlin NOW Convention target trade visitors only. Key Dates 9 March 2021, 11.00-11.30am, Online press conference: Saxony as an ‘Official Cultural Destination of ITB 2021’. On the agenda: new trends and developments, stand-out cultural events and innovation in 2021 and 2022 and Chemnitz’s nomination as European Capital of Culture 2025. Addressing these topics will be the Saxon Minister of State for Culture and Tourism, Barbara Klepsch, and the Managing Director of Tourismus Marketing Gesellschaft Sachsen mbH, Veronika Hiebl. Link: 10 March 2021, 11.00-12 noon, Online press conference: In the Saxony Press café ‘The Must-See Three’, Topic: ‘Augustus – the first elector with a vision & the Renaissance’; Patrizia Meyn, Managing Director, gives us her take on the 450 years of Augustusburg Castle, set to be celebrated in 2022 with a special exhibition and a comprehensive accompanying program. Link: Tourism News Saxony ITB 2021 Page 2 11 March 2021, Presentation ‘Saxony Official Culture Destination’, 2.00-2.10pm, 2.15-2.40pm and 2.45-2.55pm, https://www.itb.com/ITBBerlinNOW/Program/ Reunion in the digital Press Café: Requested – the pleasure of your company for a chat with us at the Press Café Saxony: either individually or in smaller groups, for interviews, rounds of discussion, presentations or just to have a natter. Here, check out some references to current press material. • Your points of contact in the various meeting venues: • Ines Nebelung – Tourismus Marketing Gesellschaft Sachsen • Karla Kallauch and Christoph Münch – Dresden Marketing Gesellschaft • Andreas Schmidt – Leipzig Tourismus und Marketing Gesellschaft • Caroline Langer/Lucia Schaub – Chemnitz Economic Development Corporation • Marika Fischer/Sandra Loos – Tourismus Region Zwickauer Land/Zeitsprungland • Bärbel Borchert und Dirk Heinze – Tourismusverband Vogtland e.V. All you need to access the press conference and the Press Café Saxony is online accreditation, obtainable via the link: https://www.itb-berlin.de/Presse/Akkreditierung/. Once your data has been successfully registered and verified, your access data for the ITB Berlin NOW platform will be emailed from the trade show organisers. Alternatively, contact STM anytime: [email protected]. More than likely, you’ll also find the program we’ve put together for you in our showroom and at the Culture Café inspiring, including exclusive interviews, films and presentations. Details will be published well ahead of time on our Brand Card. Catch Saxony highlights for this year and beyond in Tourism News for ITB Berlin NOW 2021 or on the tourism news section at www.sachsen-tourismus.de. For imagery, check the picture archive on our website or download your images of choice from this document. We hope this press release has helped power up your penmanship! Ines Nebelung, Head of Corporate Communications Tourism News Saxony ITB 2021 Page 3 DRESDEN ELBLAND View across vineyards in Dresden Elbland. © Erik Gross. Download Dresden Elbland is ready to welcome back visitors. Its theatres and museums are poised on standby, likewise their creative event planners, not to mention other active Elbland service providers. All hope to make as many of their plans and projects a reality as possible, despite these challenging times. Parties and Festivals 2021 Press contact: Dresden Marketing GmbH Jazz lovers should make a beeline for Dresden Elbland come early June. The XJAZZ Press Officer Edition Radebeul event (from 3-6 June 2021) gives musical fans the chance to enjoy Karla Kallauch, a triple-header of top-class performers at three different venues: The Martin Luther Tel: +49 (0)351 50173124 Church in Radebeul, the Karl Friedrich Aust Winery and the Radebeul Kultur- karla.kallauch@marketing. Bahnhof. Meanwhile, the Moritzburg Festival, an established part of the Elbland dresden.de www.marketing.dresden.de region and Dresden cultural landscape, will welcome numerous musicians and fans of international chamber music in midsummer (8-22 August 2021). And it doesn’t stop there – regional organisers also hope to bring back open-air events in 2021. On the itinerary: Film Nights on the Elbe embankment (24 June to 22 August 2021), the Dresden Castle Night (17 July 2021), the Palais Summer (16 July Tourism News Saxony ITB 2021 Page 4 to 22 August 2021), the Dresden City Festival ‘Canaletto’ (20 to 22 August 2021) and the Christmas City with the Dresden Striezelmarkt (25 November to 24 December 2021) as a smorgasbord of super shared experiences to come. Another tried and tested draw for Elbland visitors is the Neue Burgfestspiele Meißen (12 to 27 June 2021). Gracing the venue this time, the Landesbühnen Sachsen theatre, presenting the opera Der Freischütz in the Albrechtsburg Castle courtyard to mark the 200th anniversary of its premiere. Vines refined over centuries of time – and while not vast, they match the best. Welcome to the Saxon Wine Route between Pirna and Diesbar-Seußlitz, where no matter how many hectares and hectolitres, taste remains key. There’s no better way to acquaint yourself with Saxon wine than regional initiatives like the Open Winery Days in Saxony (28-29 August 2021) or the wine festivals in Radebeul and Meißen (1-3 October 2021). For more information: . www.filmnaechte.de . www.Dresden-schloessernacht.de . www.palaissommer.de . www.canaletto-fest.de . www.striezelmarkt.dresden.de . www.neue-burgfestspiele-meissen.de Key dates: XJAZZ Edition Radebeul 3-6 June Neue Burgfestspiele Meißen 12-27 June Night of the Dresden Palaces 17 July Moritzburg Festival 8-22 August Film Nights on the Elbe embankment 24 June to 22 August Palais Sommer 16 July to 22 August Dresden City Festival ‘Canaletto’ 20-22 August Saxony Winery Open Days 28-29 August Wine festivals in Radebeul and Meißen 1-3 October Dresden Striezelmarkt 25 November to 24 Dec Showcasing and Setting History Alive Captivating children as well as older visitors is what those behind the Dresden Elbland museums have done time and time again and the latest example sees visitors navigating the Albrechtsburg Meißen via HistoPad. Over and above this though, 2021 sets the scene to embark on new journeys through time with an ultra- modern tablet guide helping you navigate the world-famous Moritzburg Baroque Palace and breathe new life into its age-old surroundings. Expect A1 authenticity from popular exhibits taken from the Three Wishes for Cinderella fairy-tale classic. At Moritzburg Castle, meanwhile, where the film was shot, the exhibition sheds new Tourism News Saxony ITB 2021 Page 5 light onto how the production came together and welcomes visitors into the world of Cinderella with original costumes, among other things (from November 2021). The special exhibitions of the German Hygiene Museum never fail to fascinate and come packed with perspective to boot. The content now on show, up to 26 September 2021 and reflecting an edible theme, is entitled ‘Future Food’ and addresses how we will eat going forward. Namely, which trends and social developments will affect our eating habits and how. Meanwhile, the special exhibition section, ‘In Prison – Detained and Deprived of Liberty’ (26 September 2020 to 31 May 2021), is dedicated to life behind bars as the name suggests. Perhaps it seems overly obvious – prison is for lawbreakers who endanger society and tasked with protecting the public, while punishing and rehabilitating the former. But is it really that simple? In the late 19th and early 20th centuries, Dresden became a hotbed for reformers, as embodied by its School of Arts and Crafts and the garden city of Hellerau. Reflecting this heritage, the city is now playing host to the first comprehensive presentation of the history of design in East and West Germany, entitled ‘German Design 1949- 1989. Two Countries, One History’ in the Kunsthalle venue, within the Lipsius Building on Brühl’s Terrace (15 October 2021 to 20 February 2022). Another highlight set to debut in spring 2021 is the Zwinger Xperience, a new permanent presentation set in its namesake venue.
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