Rising Soft Powers CHINA All of the articles in this work originally appeared on the CPD website. All of the photographs in this work, unless noted otherwise, are by César Corona. USC Center on Public Diplomacy 3502 Watt Way, Suites 232-234 Los Angeles, CA 90089 P: 213.821.2078 F: 213.821.0774 E:
[email protected] Visit uscpublicdiplomacy.org © 2015 Contents Director’s Dispatches The U.S.-China Relationship 1 Public Diplomacy with Chinese Characteristics 4 China’s First Lady 5 Mr. Xi Comes to America’s Heartland 7 Advertising China 9 Features Confucius Institutes and Soft Power 11 Media Diplomacy and U.S.-China Military-to-Military Cooperation 21 Q&A with CPD Zhao Qizheng 47 Confucius Institute Director-General Xu Lin 51 Essays Networks and Partnerships within U.S.-China Public Diplomacy 54 The Latest Round of China’s Panda Diplomacy 59 The Use of Film for Public Diplomacy 63 Spotlight Why Is Jon Stewart Popular in China? 70 Photo Gallery: Expo Shanghai 2010 75 Viewpoints The First Soft-Power Superpower 78 A Cautionary Tale of Soft Power Promotion 80 When the “Sleeping Dragon” Dreams 83 Looking for God at the Shanghai Expo 87 Urbanizing China-EU Relations? 91 China and India: Translating Public Diplomacy into Soft Power 93 Exporting Chinese “Culture” 96 Beijing Film Festival 98 Items & Ideas 100 MPD in China 2013: The Four Schools of Chinese PD 100 Director’s Dispatches Jian (Jay) Wang, director of the USC Center on Public Diplomacy, writes frequently about China’s rise and its soft-power implications.