Oroadcastmg the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Bally Sports Oklahoma, Barry Sherman, WSWG

JULY 12, 1965 50 CENTS 34TH YEAR Oroadcastmg THE BUSINESSWEEKLY OF TELEVISION AND RADIO

,f/ .< -' FCC revives get -tough attitude toward commercials. p33 -,.;p#Co d business expected to reach $75 million in 1965. p35 says broadcasters responsible for ratings claims. p42

a } °- '! Boiì regulation may come through broadcast of bouts. p62

r G`A. 55 % ..-: COMPLETE INDEX PAGE 7 4,

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4 BROADCASTING, July 12, 1965 Robes for Harris CLOSED CIRCUIT' It's considered as sure as any presidential appointment can be be- sioner gets along with licensees, this to WLBW -TV, is causing consternation fore actually announced by Mr. John- presumably based on his anti- bigness in both legal and broadcast circles. son himself that Representative Oren thesis and his consistent votes against Judge Wright held FCC practice of Harris (D- Ark.), chairman of House transfers of stations in large markets giving licensee preference has effect Commerce Committee, will be named w multiple owners. of making renewals "almost auto- to federal judgeship within next month matic" which he held contrary to con- or so. Mr. Harris, House's foremost gressional intent. Notion was that even expert -communications Now it can be told on broadcast though he was in minority, Judge matters, is said to be ticketed for Why did Wright's observations would stimulate Sixth Circuit Court of Appeals whose Frederick W. Ford decide to applications to wrest assignments from jurisdiction includes his native Ar- accept presidency of National Com- existing licensees and that eager - kansas. munity Television Association last De- cember after quarter- century of serv- beaver FCC staff would goad com- If appointed, Mr. Harris is sure ice in government? Answer came last mission in that direction (see page 58). bet for confirmation by Democrat - week in word that Mr. Ford will ac- controlled Senate. He's served in quire CATV system in Blythe, Calif., House since 1941 and been chairman from Bruce Merrill, owner of Ameco, Idea sheet of Commerce Committee nearly dec- Phoenix CATV manufacturer and sys- ade. If he leaves Congress, there'll be tems operator, for undisclosed amount. National Association of Broadcast- significant change in leadership on Blythe system has 870 connections ers is expected to announce inaugura- broadcast affairs (see page 54). and potential of 2,200. System, when tion of radio program -idea newsletter it reaches its potential, according to within few weeks. Plans call for quar- expert appraisers, would be worth Big leap into wire terly publication at start, with bi- about $500,000. monthly or monthly issues if interest is shown by member stations. Move, In final stages of negotiation is $12 NCTA has no restrictions on owner- which gained support during spring million acquisition by ABC of large ship participation of its executives program clinics, will group of CATV systems owned by whereas National be only entry in Association of field, since Tele- Systems Inc. Purchase, if it jells, Broadcasters Broadcast Music Inc. precludes station or even stopped its will be first made by new ABC sub- stock ownership monthly newsletter earlier in licensed entities. this year. sidiary in which Martin Malarkey, Mr. Ford draws $50,000 salary at will hold pioneer CATV operator, NCTA, same as that paid Vincent T. minority interest (CLOSED CIRCUIT, Wasilewski, NAB president. Up and comer May 31). New "sleeper" advertiser in tele- Tele- Systems, with headquarters in Ownership restraints vision is National Plastics Products Glenside, Pa., owns nearly 30 CATV's Corp., Odenton, Md., maker of Vectra with some 40,000 subscribers in Geor- FCC staff is recommending pro- hosiery fibers and Ozite carpet fibers. gia, Indiana, Massachusetts, Michigan, posal that would limit cross -ownership Moving slowly into TV, company in- New York, Texas and Vermont. It's of community antenna television sys- vested about $300,000 in medium in by Fred Lieberman, former tems and television stations in same headed 1964. Its TV expenditures should executive of Jerrold Corp., market largely to situations where sta- sales jump to approximately $1.5 million CATV manufacturer and systems option needs CATV to survive. Basically, this year, sparked by extensive partici- erator, and Jack Crosby, Del Rio, proposal would bar cross- ownership pation buy in 15 ABC -TV daytime Tex., CATV owner and operator. in top -100 markets. However, it would be allowed in these markets if case and nighttime shows this fall. Com- could be made that station needed pany also is enlarging its activities in Late but sure CATV to stay in business. Conversely, spot radio. Agency: W. B. Doner Co., Baltimore. Most relaxed person around FCC cross -ownership would be prohibited in these days is Commissioner Robert market below top 100 if it were de- T. Bartley, whose term expired June cided station didn't need help. Pro- How exclusive? 30 but who serves until his "succes- posal is due for consideration by com- sor" is qualified. Mr. Bartley is satis- mission this week. Can broadcast station, on public fied that he will be named to succeed In another CATV matter, proposed interest grounds, demand major league himself and that formality of FBI rule creating new berth in 12,700- baseball games rebroadcast privileges check and subsequent nomination by 12,950 me band for noncommon -car- from station holding exclusive rights? President Johnson for new seven -year rier microwave relay operators serving Question is raised in complaint on is KWOA -FM term is all that remains. Why ad- CATV's ripe for FCC action. New FCC docket this week from ministration delayed in nominating service is to be known as community Worthington, Minn., which was re- him for third term isn't and probably antenna relay service (CAR) and will fused rebroadcasts of night games of won't be explained. be administered by Broadcast Bureau. Minnesota Twins by picking up play- by -play of wcco Minneapolis. Wcco- While reappointment is regarded as Benchmark AM-FM acquired exclusive rights for routine, FBI check hasn't been. These $200,000. FCC staff recommends checks usually go to such matters as Dissenting opinion of Circuit Court wcco be required to grant rebroadcast character, personal habits and associ- Judge J. Skelly Wright in celebrated rights. It's doubted, however, whether ations. In Bartley check, one unortho- Miami channel -10 case, wherein ma- FCC majority will or can legally dox question asked was how commis- jority last week affirmed FCC's grant order it.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington. D. C., and additional offices. UNI . ARTITSTEDS THE TRULY GREATS are yours in Showesse

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6 BROADCASTING, July 12, 1965 WEEK IN BRIEF

Color commercials are blooming into big business. Spot RAB will depart from past practices in fall regional makers see $75 million year, about 8% above 1964. Say management conferences by putting emphasis on sales. color spots will be responsible for at least one -third of Plans separate sessions for large and small- market sta- total gross. See .. . tions. Follows separation of divisions. See ..

COMMERCIALS BLOSSOM ... 35 REORGANIZED RAB . .. 44

Congress, copyright and FCC regulation will play second- Three master antenna systems in New York, New Jersey fiddle as CATV operators plan to attend annual NCTA and Connecticut are sold to Teleprompter for price said to convention. Topic of concern is pole -line contracts with be about $1 million. Additions will add 30,000 subscribers telephone companies. See ... to 60.000 now served by 16 CATV systems. See .. . CATV'S BIG ISSUE ... 54 TELEPROMPTER BUYS SYSTEMS ... 50

FCC takes renewed, hard line on commercials. Says it Henry likens 'rigged' fights to 'rigged' quiz shows. Says will go back to case -by -case study of overcommercializa - public is loser in both instances. Backs proposed boxing tion. Prepares to issue tough policy statement on 'loud' commission. Rep. Springer says TV effect on other sports commercials. See .. . should be looked into. See ... A TOUGHER POLICY ... 33 BACK -DOOR APPROACH ... 62

Broadcasters get new informal guidelines on ratings Common carriers, NCTA take FCC plan to restrict CATV claims from trade commission. However, FTC says it will microwave bands to task. Charge that CARS plan is not interpret them as formal, if violation occurs. FTC seeks needed or desired. Call it 'highly discriminatory' to restraint in hypoing. See .. . CATV interests. See ... FTC ISSUES GUIDES ... 42 OPPOSITION TO PLAN ... 74

Teleglobe tells FCC that permitting only tests of pay National Association of Educational Broadcasters study TV is not fair and that backers don't want to get involved of ETV stations shows 565 commercial stations had oper- in temporary operations. Supports Zenith, Teco bid for ating budget of over $700 million compared to $35 million nationwide pay -TV system. See .. . received by 95 ETV stations. See .. . `TEST' STAMP HIT ... 55 REPORT EXPLORES ETV ...52

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 50 mröádçä,stinq BROADCAST ADVERTISING 33 MONDAY MEMO 30 Published every Monday, 53d issue BUSINESS BRIEFLY 42 OPEN MIKE 25 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CLOSED CIRCUIT 5 PROGRAMING 62 INC. Second -class postage paid at Washington, D. C., and additional DATEBOOK 15 WEEK'S HEADLINERS 10 offices. 96 WEEK'S PROFILE 95 Subscription prices: Annual sub- EDITORIAL PAGE scription for 52 weekly issues $8.50. Year- & 74 Annual subscription including EQUIPMENT ENGINEERING book Number $13.50. Add $2.00 per year for Canada and $4.00 for all FANFARE 84 other countries. Subscriber's occu- & FORTUNES 79 pation required. Regular issues 50 FATES cents per copy. Yearbook Number FILM SALES 71 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FINANCIAL REPORTS 73 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 86 N.W., Washington, D. C., 20038. On changes, please include both old and INTERNATIONAL 77 new addresses plus address label from front cover of magazine. LEAD STORY 33

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B BROADCASTING, July 12, 1965 Late news breaks on this page and on page 10 Complete coverage of week begins on page 33 AT DEADLINE

Package rates for Comsat rate for weekends would be $2,000 for first 10 minutes, and $35 New audits may bring for each additional minute. Early Bird in offing Network reaction to new package Sept. 1 accreditation rate was equivocal. NBC spokesman said: "We still think they're too high New through charge for TV use of First accreditations of radio and TV . . . We're still not going to use the Early Bird communications satellite has audience -measurement satellite except for exceptionally im- services by been established and resulting rate Broadcast - portant events." ABC official: "I don't Rating Council now appear $4,250 for first 10 minutes and $75 for likely 1 think the package rate will solve the by about Sept. -if applicants each additional minute help bring achieve bill -may problem for us as far as news reports clean in second round of live trans -Atlantic TV costs within rea- audits. are concerned . . ." CBS: "We are son but broadcasters are not too san- studying the rates ..." That was outlook after council meet- guine. ing Friday (July 9). Donald H. Mc- New, direct route charge-not yet Gannon of Westinghouse Broadcasting, officially announced -is considered im- IBM enters TV with council chairman, noted that results of provement over estimated $8,350 an first of continuing series of audits of hour based on Comsat tariff filed last $5 million CBS buy all four pending applicants have been month which was for half-leg of circuit received by council and second audit (from Early Bird to U. S.), plus reports International Business Machines is being started to make sure services of what European entities planned to Corp., Armonk, N. Y., has signed with have made corrections and modifica- charge for other half of circuit (BROAD- CBS-TV for estimated $5 million spon- tions indicated as result of initial CASTING, June 7, May 31). sorship next season in CBS Reports for audit. New through rate was worked out first -time use of television by company. Current applicants are A. C. Nielsen by Comsat and European opposite num- IBM business was handled through Co., The Pulse Inc., American Re- bers and is based on so- called nonpeak Ogilvy, Benson & Mather, New search Bureau and C. E. Hooper Inc. telephone traffic hours-before 7 a.m. York. Only major syndicated rating services and after 4 p.m., New York time. IBM will be sole sponsor on alter- that have not applied are Sindlinger & Information that full rate had been nate -week basis of 15 one -hour pro- Co. and recently formed Media Sta- developed came in Comsat's request to grams produced by CBS News. Shows tistics Inc. FCC asking permission to continue giv- will be on Tuesdays in 10-11 p.m. Efforts in Cash Mr. McGannon ing TV networks free service until July period, starting Oct. 26. Contract calls said BRC's work to date represented 18. Letter, signed by Dr. Joseph V. for "Town Meeting of the World" tele- "many thousands of man -hours on the Charyk, Comsat president, was dated casts to be included as well as one "cur- part of all elements of the industry" July 8 but released Friday (July 9). rent events, audience involvement plus expenditure of over quarter -million Comsat said it would like to continue special." On every other week during dollars. These, he said, reflect efforts giving TV networks free ride for an- that period, CBS will program news thus far to achieve objective of Repre- other week because it understood com- specials. sentative Oren Harris (D- Ark.), chairman mission was near making determination Neither IBM nor CBS would confirm of House Commerce Committee, whose on which carrier, or whether all of informed estimate that IBM's TV spon- ratings investigation was responsible for them, should be authorized to furnish sorship represents $5 million expendi- council's formation, that "the rating television circuits. Comsat is supposed ture, or about one -third of company's services say what they are doing and to deal only with international com- advertising budget. IBM agency officials in turn do what they say the are munications carriers, or other "author- said plans haven't been set on extent ized" entities. color would be used in programing or Pending decision of this question, commercials but that "modest" employ- FCC last month told Comsat to deal ment of the color medium may be at- Citations for law shows with TV networks directly and to file tempted. special tariff. Carriers objected to this. IBM spokesman said decision to use American Bar Association to- Comsat has not filed special tariff. TV stemmed from belief that TV was day (July 12) announces Gavel Coming Up Commission is under- good vehicle for current IBM advertis- awards to four in broadcast field stood to have TV question on agenda ing. On TV firm will concentrate on for contributions to public under- at Wednesday meeting this week. corporate message emphasizing IBM's standing of law. Package rate for telephone peak hours "capabilities" in such areas as compu- Winners: CBS News (third (7 a.m. -4 p.m.) is understood to run ter application and data processing tech- consecutive year) for TV docu- $8,400 for first 10 minutes with $179 nology. mentary, Gideon's Trumpet: The for each additional minute. Poor Man and the Law; NBC -TV There was no agreement for week- Land leaving WBC for The Magnificent Yankee, spe- ends; TV orders will be treated on cial on Oliver Wendell Holmes; case -by -case basis with Comsat setting Herman Land, director of corporate Robert Saudek Associates for its own rates and Europeans due to set projects for Westinghouse Broadcasting Profiles in Courage, show on fees for their half of space circuit. Dif- Co., New York, shortly will resign to Charles Evans Hughes, and WIBG ference of attitude regarding weekends establish image-building and research Philadelphia for broad public was illustrated by Comsat desire to service, terminating four years with service effort, Government of count weekend as nonpeak telephone Westinghouse. His first client: West- Man by Law. time; Europeans vice versa. inghouse Broadcasting Co.

more AT DEADLINE page 10

BROADCASTING, July 12, 1965 9 WEEK'S HEADLINERS

Harold R. Sug- tions. He served variously in San Fran- Paul Schlesinger, VP- deputy direc- erman, VP -fi- cisco, Denver, Cleveland and Philadel- tor of Chicago division, Needham, nance, treasurer phia before moving to Chicago in 1958. Harper & Steers, promoted to senior VP and director and in charge of business affairs for both member of execu- that division and New York, and Brad- tive committee of ley H. Roberts, VP- director of Chicago H & B American division account executive department, Corp., Beverly named to succeed Mr. Schlesinger as Hills, Calif., elect- Chicago deputy director. Frederick D. ed executive VP Sulcer, VP- account supervisor, pro- in charge of all moted to VP-senior account director Mr. Sugerman H & B American and assistant to Paul C. Harper Jr., operations while president -chief executive officer. retaining latter three posts. Charles Trimble, manager and chief electronics William J. Hoff- engineer of H & B American's Lompoc Mr. Yoder mann Jr., radio and Vandenberg Air Force Base, both director at BBDO, Alvin G. Flana- Florida, community antenna TV sys- gan, VP, New York, joins tems, and Robert Beaman, manager of Mullins Broadcasting Co. Westinghouse Palm Springs, Fla., CATV system, (KBTV[TV] and Broadcasting Co., named VP's at Beverly Hills. Edgar M. KBTR Denver), that city, as di- Masinter, member of law firm of Simp- promoted to ex- rector of radio de- son, Thacher & Bartlett, New York, ecutive VP and velopment. Mr. H & B American's legal counsel, elected general manager. Hoffmann, with to board of directors replacing Leon N. Before joining BBDO for eight Papernow. Mr. Hoffmann MBC in 1962, he years, was news Robert Lemon, manager of WMAQ -TV had been presi- editor with Mc- Graw -Hill Publishing Co. short time Chicago, promoted to general manager Mr. Flanagan dent of NAFI for before that and was with NBC from of WMAQ- AM -FM -TV effective Sept. 1 Broadcasting 1938 to 1948 upon retirement of Lloyd E. Yoder, Corp. (now broadcast division of Chris in various sales, produc- NBC VP and general manager of its Craft Industries: KcoP[Tv] Los Angeles, tion and radio promotion posts. His owned and operated stations in Chicago. KPTv[TV] Portland, Ore., wTCN -Tv Min- position at WBC is newly created to Mr. Yoder, 63, takes early retirement neapolis). He was general manager of give impetus to company's commitment to attend to family business interests. KFM B-Tv San Diego and program direc- in areas of marketing, research, adver- With NBC 38 years, Mr. Yoder for 28 tor of ABC -TV's western division prior tising, promotion and agency- client serv. of these years managed NBC -owned sta- to his post with NAFI. ices and relationships.

For other personnel changes of the week see FATES & FORTUNES doing." New ex parte rules 9). They become effective Aug. 16. Mr. McGannon's dollar estimates, New restrictions specify commission- totaling $290,000, included $150,000 in in effect Aug. 16 ers, their personal staffs and certain key two -year operation of BRC, $15,000 staff members, such as those in Office and of Opinions & Review and Office of BRC investment in pilot audit FCC has tightened up rules governing as "decision- making $125,000 for actual audits (paid for by ex parte, or off -record, contacts in ad- General Counsel, personnel," with whom ex parte con- services involved). judicatory and record rulemaking pro- tacts are barred. Council discussed Federal Trade ceedings. Commission's new guidelines on use of Principal feature of new restrictions ratings (see page 42) but took no posi- is that, in cases involving applications Campaign complaints rejected tion because of "limited time for study for all broadcast and nonbroadcast li- and consideration" and because coun- censes, they are brought into play sooner FCC has rejected fairness doctrine cil's own minimum standards and gen- than at present. complaints by Democratic National eral activities "are already involved in Restrictions will apply before, rather Committee against 10 radio stations it many of the areas" covered by FTC than after, case has been set for hearing says failed to present all sides of con- statement. if (1) petition to deny application has troversial issues during 1964 presiden- Individual council members report- been filed, (2) public notice of filing tial campaign (BROADCASTING, Feb. 8). edly had varying attitudes, however, of mutually exclusive application has Commission Friday (July 9) released ranging from broad approval to skepti- been given or (3) person making ex copy of letter to committee concerning cism and open belief that guidelines parte contact knows competing appli- complaint against WBNS Columbus, are largely unrealistic. But there ap- cation has been filed. Ohio. Commission said licensee indi- peared to be considerable belief that Rulemaking proceedings that corn- cates conflicting views were aired. This government's official entry into this area mission designates as restricted to on- week FCC is expected to dispose of would be helpful to council's own ef- record presentations will be subject to complaint, concerning WGCB Red Lion, forts to solve hypoing problem in par- new rules, adopted by commission Pa., on ground committee failed to re- ticular. Wednesday and announced Friday (July spond to station's offer to sell time.

10 BROADCASTING, July 12, 1965 Dick Schutte of Metro Radio Sales, San Francisco, knows the truth about the "air" in Los Angeles.

STATIONS: WNEW New York, KLAC Los Angeles, WCFL Chicago, WIP Philadelphia, KKHI San Francisco,W HK Cleveland, WCBM Baltimore,WWTC Minneapolis -St. Paul, KMBC Kansas City, KIMN Denver, WDRC Hartford, KYMN Portland, Ore. OFFICES: New York, Chicago, Detroit, Philadelphia, es Boston, Los Angeles, San Francisco and St. Louis. A DIVISION OF METROMEDIA, INC. This is L. A: s Mt. Wilson, where 6 out of 10* TV stations

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N. W. AYER & SON, Inc. DATEBOOK

A calendar of important meetings and Inc. requesting the commission to authorize nationwide events in the field subscription television. The of communications. former deadline for replies was June 10. Indicates first or revised listing. AUGUST YOU'VE JULY Aug. 2 -New deadline for reply comments July 14-New FCC deadline for filing com- on the FCC's inquiry into the optimum fre- ments on the joint petition for rulemaking quency spacing between assignable fre- by Zenith Radio Corp. and Teco Inc. re- quencies in the land mobile radio service, questing the commission to authorize na- and the feasibility of frequency sharing by tionwide subscription television. Reply com- television and the land mobile services. MET THE ments are now due July 29. Former deadline was June 18. July 15-New deadline for filing comments Aug. 2 -New deadline for comments on on the FCC's inquiry into the optimum fre- the FCC's notice of inquiry and proposed quency spacing between assignable fre- rulemaking relating to mutual funds and quencies in the land mobile radio service, other investment houses that are in techni- and the feasibility of frequency sharing by cal violation of the commission's multiple - television and the land mobile services. ownership rules. Former deadline was June Former deadline was June 3. 14. July 15 -18- American Federation of Tele- Aug. 3 - New FCC deadline for reply vision and Radio Artists national conven- comments relating to frequency allocations tion. Stotler Hilton, Boston. and technical standards of its proposed rules governing the licensing of microwave July 16- Annual meeting of Broadcast radio stations used to relay TV signals to Pioneers. Hotel Barclay, New York. community antenna TV systems. Former deadline was May 3. July 18 -20 - Annual meeting of Idaho Broadcasters Association. Speakers include Aug. 4- Annual Georgia Association of Vincent T. Wasilewski, president, National Broadcasters TV Day. Speakers include Association of Broadcasters; FCC Commis- Warren Bahr, executive vice president, sioner Lee Loevinger; Theodore Koop, vice Young & Rubicam, New York; William president, CBS, Washington; Justin Brad- Bartholomay, board chairman, Atlanta shaw, vice president, Broadcast Music Inc., Braves baseball team; Lee Franks, Georgia New York. Downtowner, Boise. ETV director, and Marcus Bartlett, Cox Broadcasting, Atlanta. Riviera motel, At- 18- Annual National lanta. TYPE July 23- convention, Community Television Association. Princi- pal speakers will be Representative Oren 'Aug. 4 -8- National Association of Radio Harris (D- Ark.), chairman of House Com- Announcers Convention. Rice Hotel, Hous- The type you turn to merce Committee; Frederick W. Ford, ton, Tex. president, NCTA; David M. Snow, presi- Aug. 5- Deadline for reply comments on when you want to get dent, National Education Sciences Corp.: the FCC's further notice of proposed rule- Tom Currigan, mayor of Denver; John making relating to fostering expanded use Love, governor of Colorado. Meetings on of UHF television frequencies by setting in with the V,I,P.'s, the following subjects are scheduled: tech- aside channels 70 nical, ratings, sales methods and promo- through 83 inclusive for a new class of 10 -kw community TV stations tions, financial, problems and solutions, with a 300 -foot That describes Roy legal and legislative. Annual business meet- antenna limitation. Gumtow- ing will take place and election of officers Aug. 6 -7 - Summer convention of New WKOW's Farm News Reporter. And July 21. Denver Hilton hotel, Denver. Mexico Broadcasters Association. Roswell Inn. Roswell. the V.I.P. crowd he gets you in July 19- 20- Annual summer meeting of with is Southern Wisconsin's huge New 'York State Broadcasters Association. Aug. 20-New deadline for comments on Speakers include Stephen Dietz, executive the FCC's rulemaking proposal looking farm population. Roy's renown as vice president, Kenyon & Eckhardt, New toward adopting new field strength (propa- York, and Arthur McCoy, president, Com- gation) curves for the FM and TV broad- the "voice of the farm market" is munications Ltd., Honolulu. The Otesaga, cast services. The proposal would update well earned he travels some Cooperstown. the F (50, 50) curves now in the rules to -for take advantage July Deadline for comments of additional measurements. 25,000 miles a year to tape per - 20- on the especially in the UHF television band. FCC's further notice of proposed rulemaking son-to- person interviews. relating to fostering expanded use of UHF Aug. 20- 22- Annual fall meeting and television frequencies by aside chan- elec- setting tion of officers of West Virginia Broad- WKOW's 10,000 -watt power carries nels 70 through 83 inclusive for a new class casters Association. Speakers include FCC of 10 -kw community TV stations with a 300 - Commissioner Robert E. Lee; Vincent T. Roy Gumtow -and your sales mes- foot antenna limitation. Wasilewski, president, National Association of Broadcasters; John T. Murphy, president, sage - throughout all Southern n July 20 -21- Second meeting of principals Crosley of group -owned TV stations in first 50 mar- Broadcasting Corp.; Don Mercer, Wisconsin. kets on proposed FCC transfer rules at vice president for station relations, NBC, WGN -TV Chicago. and Lou Smith, vice president for tele- The PROgraming Station July 21-Hollywood Advertising Club, all - day seminar on TV commercials, conducted by Harry Wayne McMahan. CBS Television NAB CONFERENCE SCHEDULE City, Hollywood. Dates and places for the National July 22 -24 -Third annual Broadcast Edi- Association of Broadcasters fall re- WKOW torial Conference sponsored by National gional meetings: Broadcast Editorial Conference and North- Oct. 14 -15 -Brown hotel, Louisville, western University's Medill School of Jour- Ky. MADISON, WIS. CBS nalism. Northwestern University and Oct. 18 -19- Marriott motor hotel, WBBM -TV, both Chicago. Atlanta. July 26-New FCC deadline for filing com- Oct. 21-22--Lord Baltimore hotel, TONY MOE, ments on Part I and paragraph 50 of Part Baltimore. Vice -Pres. G Gen. Mgr. II of the commission's notice of inquiry Oct. 25 -26- Statler Hilton, Boston. Ben Hovel, Gen. Sales Mgr. and proposed rulemaking, issued April 23, Nov. 11 -12- Sheraton -Chicago, Chi- Larry Bentson, Pres looking toward asserting jurisdiction and cago. loe Floyd, Vice -Pres regulating non -microwave community an- Nov. 15 -16 -Brown Palace, Denver. tenna TV systems. Former filing date was Nov. 18-19- Davenport hotel, Spo- July 9. kane, Wash. H -R Representatives Nov. 22 -23- Westward Ho hotel, Madison's most powerful full -time station July 29-New FCC deadline for filing reply Phoenix. comments on the joint petition for rulemaking by Zenith Radio Corp. and Teco ` BROADCASTING, July 12, 1965 15 vision, Edward Petry & Co. Greenbrier. White Sulphur Springs. Aug. 24 -Sept. 4- National TV and Radio Show under the direction of the Industrial and Trade Fairs Ltd. will feature various types of broadcasting equipment. London. Aug. 24- 27- Western Electronic Show and BIG GUN Convention. Cow Palace, San Francisco. Aug. 27- 28-Fall meeting of Arkansas Broad- casters Association with election of officers. IN THE Coachman's Inn, Little Rock. Aug. 31 -New deadline for reply comments 4k6, on the FCC's notice of Inquiry and pro- MARKET posed rulemaking relating to mutual funds and other investment houses that are in technical violation of the commission's multiple -ownership rules. Former deadline for reply comments was July 12. 9tp Aug. 31 -New deadline for reply comments on the FCC's rulemaking proposal 45 TH. MARKET looking toward adopting new field strength Av. 1/4 Hr. Homes (propagation) curves for the FM and TV CD broadcast services. The proposal would up- ee date the F (50, 50) curves now in the rules to take advantage of additional measurements, especially in the UHF television 45 TH. MARKET band. ï.. Net Wkly. Circulation

SEPTEMBER u Sept. 1 -3 -Fall conference of American 45 TH. NBC STATION Marketing Association. Mayflower hotel, Av. 1/4 Hr. Night Homes Washington. Sept. 10 -11- Annual fall meeting of Maine Association of Broadcasters. Speakers in- 5TH. NBC STATION clude Vincent T. Wasilewski, president, Na- tional Association of Broadcasters. Bar Har- Av. 1/4 Hr. Day Homes bor Club. Bar Harbor. Sept. 10 -12 - American Women in Radio and Television, second annual Western Area 45TH. NBC STATION Conference. San Francisco. Av. Daily Circulation Sept. 12 -13- Meeting of New York State Associated Press Broadcasters Association. Glens Falls on Lake George. Sept. 15 -16 -12th annual CBS Radio Affili- MARKET -COLOR TV ates Association convention. New York Homes in Metro Hilton hotel. (BUSTIN' OUR BARREL) Sept. 15 -18- Annual summer meeting of Michigan Association of Broadcasters. include Vincent T. Wasilewski, Source: Color Data Television Age 3 -1 -65 Source. Other Data -- 1991 i ,RU -IV ;, kt. Analysis Speakers - president, National Association of Broad- casters. Hidden Valley, Gaylord. * Sept. 17 -New FCC deadline for filing reply For information, availabilities comments on Part I and paragraph 50 of Part II of the commission's notice of in- and assistance, contact wfbe4w quiry and proposed rulemaking, issued the Station or Avery- Knodel April 23, looking toward asserting jurisdic- SOUTHEASTERN tion and regulating non -microwave com- AFFILIATED STATIONS. BROAOCA$TINO munity antenna TV systems. Former filing CORPORATION WBIRTV, KNOXVILLE, TENNESSEE date was Aug. 6. Represented by Avery- Knodel, Inc. WMAZ.TV, MACON, GEORGIA Sept. 19- 21- Annual fall meeting and election of officers of Louisiana Association of Broadcasters. Speakers include Sherril Taylor, vice president for radio, National Association of Broadcasters, and William Carlisle, vice president for station relations. NAB. Fontainebleau motor hotel, New Or- leans. Sept. 19 -2I-Annual fall meeting and election of officers of Nebraska Broadcasters Association. Speakers include Vincent T. Wasilewski, president, National Association of Broadcasters. Blackstone hotel, Omaha. Sept. 21 -23 - Fifth annual conference of Institute of Broadcasting Financial Man- agement. Hotel Continental, Los Angeles. United Press International news produces! *Sept. 22- 23- Annual fall meeting of Minne- sota Broadcasters Association. Speakers include Sherril Taylor, vice president for radio, National Association of Broadcasters. Minneapolis. Sept. 22 -24 - Annual fall conference of Tennessee Association of Broadcasters. Speakers include Vincent T. Wasilewski, president, National Association of Broad-

Indicates first or revised listing.

16 (DATEB0010 BROADCASTING, July 12, 1965 AMPEX ANNOUNCES THE REVOLUTIONARY ANSWER:

NOW FOR THE CONTRO YERSIAL QUESTION: How do you solve playback quality problems caused by the transfer of electrical transcriptions to other media, particularly tape cartridge recording systems?

BROADCASTING, July 12, 1965 17 AN ENTIRELY NEW CONCEPT IN R(CORDING/REPRODUCING

Ampex took a fresh look at reproducing sound. The CUE -MAT 30 -cycle tone to the end of recording one of the industry's most serious is easily inserted into a slot in which releases the CUE -MAT on problems. Result: an entirely new the front of the machine. subsequent plays. It may also be solution, the CUE -MATIC. Now you It is automatically centered used to start a second CUE -MATIC, can get first -play quality, absolute and cued for recording or playback. or other equipment, or re -cue the reliability and handling ease in a The record /reproduce head is same CUE -MAT. A final note: compact recording /reproducing unit. mounted on a carrier which moves the new CUE -MATIC features And the CUE -MATIC system offers in a straight line across the rotating all solid state electronics. extraordinary economy. CUE -MAT from the outer edge toward Why you need CUE -MATIC: The CUE -MATIC has been thoroughly the center. Maximum playing time The CUE -MATIC system guarantees field tested by advertising agencies, is 3 minutes and 45 seconds. first -play quality broadcast recording studios, networks and This provides sufficient time for reproduction for your advertisers. independent broadcasters. After individual spot announcements, The ten -thousandth play is as good months of vigorous use, all acclaimed complete 45 rpm records, or excerpts as the first. There is absolutely the performance of the CUE -MATIC. from LP albums. Full stable speed no loss of quality from electrical Here's how CUE -MATIC works: is achieved in 0.1 second after transcription to CUE -MAT. The CUE -MATIC system uses an start button is pushed. Indicator The CUE -MATIC is reliable. This 113/4 -inch magnetic mat called lights give visual confirmation of reliability created tremendous a CUE -MAT* instead of tape status. Another important feature is enthusiasm among the many people cartridges for recording and the automatic addition of an inaudible who field- tested the system. There CUEMATIC* FOR RADIO BROADCA STING: AMPEX GG-100 SERIES

O AM PE% CORP.. 1965 'TM Ampex Corp. for Magnetic Mat Recorder & Magnetic Recording Mat

are no worries about missed cues AMPEX CORPORATION or other malfunctions which have 401 BROADWAY triggered industry complaints REDWOOD CITY, AMPEX about the cartridge system. CALIFORNIA 94063 The CUE -MATIC is very easy Please send me free brochure about CUE -MATIC. Yes, I'd like a demonstration of the CUE -MATIC system. to operate. Cueing is completely automatic and the unit is push- button operated. Name The CUEMATIC offers economy. The mats cost less than 1/4 the price of Title cartridges and are erasable and re- usable. They require less than 1 /10 Organization the storage space too. This alone can save you up to 90% in storage Broadcast Station Recording Studio and related costs. Agency /Advertiser Other The CUE -MATIC system is in production now. To arrange a Address demonstration, or for an illustrated brochure, just send us the coupon. Term leasing and financing are available. casters. Andrew Jackson hotel, Nashville. Sept. 23- 25- Annual broadcast symposium, SURE WE COULD SELL MORE professional group on broadcasting, Insti- " & Electronic Engineers. tute of Electrical COMMERCIALS, BUT OUR ADVERTISERS Willard hotel, Washington. WOULD BE BUYING LESS. &Sept. 27 -New FCC deadline for filing comments on Part II of its notice of inquiry and proposed rulemaking, issued April 23, Less listener attention, response and looking toward regulating nonmicrowave community antenna TV systems. Among goodwill. And eventually, less audience, too. other areas of concern, Part II deals with (1) effect on development of independent a maximum of 141/2 minutes (nonnetwork) UHF stations (2) generalized We program restrictions on CATV extensions of station signals (3) "leapfrogging" and (4) program of commercials per hour. , . that's 20% origination or alteration by CATV, pay TV less than the NAB Code advocates. and combined CATV -pay TV -TV operations. Sept. 30 -FCC's deadline for reply com- Our audience appreciates this policy ments on proposed rulemaking looking toward adoption of procedures for establish- ... and so do our advertisers. ing antenna farm areas to accommodate growing number of tall broadcast antenna towers, while protecting air safety.

OCTOBER

Oct. 1- Deadline for comments on FCC's proposed rulemaking limiting to three number of TV stations (not more than two of them VHF's) an individual or corporation can have interest in or own in one or more of top 50 TV markets. Oct. 5 - Advertising Research Foundation 11th annual conference. Waldorf- Astoria hotel, New York. Oct. 10- 12- Annual fall meeting and election of officers of North Carolina Associa- tion of Broadcasters. Grove Park Inn, Ashe- ville.

Oct. 13- 14- Central region convention of American Association of Advertising Agen- cies. Continental Plaza hotel, Chicago.

Oct. 14- 15- International Film & TV Festi- val of New York. Americana hotel, New York.

Oct. 14-23- Twelfth annual meeting of MIFED, Milano International Film, TV Film and Documentary Market, including first presentation of TV Pearl awards for Unquote - Bob Scott, KPOL Program Di- best feature or serialized film and best short film produced for TV in 1964 -65. Dur- rector. More details? Call Bob at Hollywood ing meeting MIFED is sponsoring EXCOT, Congress and Exhibition on World Progress 6 -.4123 ... or, outside L.A., call your local in Electronics for Cinema, TV and Associ- Raymer representative. ated Industries. Oct. 15- Effective date of FCC's new AM- FM nonduplication rule which prohibits any FM station from duplicating more than 50% of programing of commonly owned AM station in cities of 100,000 population or more. Former effective date was Aug. 1. IÇ/OL Oct. 15- 17- American Federation of Adver- Distinguished Radio - Los Angeles tising fifth district convention. Sheraton Cleveland, Cleveland.

-s Oct. 21 -New deadline for comments on SUBSCRIBER FCC's proposed rulemaking to limit three major television networks (ABC, CBS SERVICE ADDRESS CHANGE: Attach label here and print and NBC) to equity holdings in no more Please include BROAD- than 50% of all nonnews new address, including ZIP number, below. Changes programing be- CASTING address label tween 6 and 11 p.m., or to two hours of to insure immediate made every Tuesday for following Monday's issue. nonnews programing in same period, which- response whenever you ever is greater. Proposal would also pro- write hibit three TV networks from domestic about your sub- syndication scription. and foreign sales of independ- Name ently produced programs. To subscribe use this form with your pay- Company Oct. 22-New deadline for comments on ment. Mark new the FCC's notice of inquiry to determine if subscription or re- Business stereophonic sound transmissions could and new present subscrip- Home should be used in television broadcasting. Former deadline was Jan. 16. tion. Subscription rates City State Zip on page 7. Oct. 25 -27-21st annual National Electronics BROADCASTING 1735 DeSales St., Washington, D. C. 20036 t- Indicates first or revised listing.

20 IDATEB00K) BROADCASTING, July 12, 1965 50 years ago a transcontinental phone call took 23 minutes to complete

Installers of the first transcontinental telephone line had to surmount hard- The first open wire line (linked here at the Nevada -Utah border) ships of windstorm, ice and scorching heat combined with rugged country. could carry only three calls and was vulnerable to interruptions.

TODAY, WHEN YOU DIAL IT YOURSELF, THAT SAME CALL

GOES THROUGH IN ABOUT 25 SECONDS (and costs about one -tenth the price)

Telephone service has come a long way since that historic call in 1915. It has grown in scope from 9,000,- 000 phones and a single open line spanning the continent to 88,000,000 phones and a huge network of several hundred thousand channels including 24,000 that cross the continent, via several different routes, from the east to the west coast. Accomplishment has been the keynote since the first coast -to -coast telephone call. Improvements in local exchanges and Long Distance circuits have led to better and more efficient telephone service. These developments have been effective in reduc- ing the cost of calls. Fifty years ago, the cost of a three - minute call from New York to San Francisco was $20.70.

Today, that same call costs you as little as $1. (Rate Today, 30,000 calls a day are completed quickly for 3- minute, station -to- station call, after 8 P.M. and all and easily between New York and the west day Sunday, plus tax.) coast and Long Distance is truly "the next best And still the future is full of promise. New phones thing to being there." will be introduced, technology will be improved and advances made that will open up a whole new world of communications. Bell System One of our newest routes is a blast- resistant cable that American Telephone and Telegraph can handle over 9000 multi -channel conversations. and Associated Companies Conference. Included will be exhibition in- BROADCASTING PUBLICATIONS INC. volving more than 500 electronics firms. PRESIDENT SOL TAISHOFF McCormick Place, Chicago. VICE PRESIDENT MAURY LONG VICE PRESIDENT ...... EDWIN H. JAMES Oct. 28- 29-Annual fall meeting of Missouri SECRETARY LAWRENCE B. TAISHOFF WONDERFUL Broadcasters Association. Ramada Inn, TREASURER B. T. TAISHOFF Jefferson City. COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN ' Oct. 31- Nov.3- American Association of Advertising Agencies western region con- ISLE OF vention. Del Monte Lodge, Pebble Beach, Calif. Oct. 31 -Nov. 4- National Association of Educational Broadcasters 1965 national con- THE DREAMS... vention. Sheraton -Park hotel, Washington. Executive and publication headquarters: NOVEMBER BROADCASTING -TELECASTING Bldg., 1735 DeSales 20036. Nov. 1 -FCC deadline for reply comments Street, N.W., Washington, D. C. Tele- on proposed rulemaking limiting to three phone: 202 Metropolitan 8 -1022. number of TV stations (not more than two EDITOR AND PUBLISHER What's in a name? of them VHF's) an individual or corpora- Sol Taishoff tion can have interest in or own in one or more of top 50 TV markets. Editorial South Nov. 4- Second annual Georgia Association VICE PRESIDENT AND EXECUTIVE EDITOR Florida radio lis- of Broadcasters FM Day. Atlanta. Edwin H. James teners will tell you that EDITORIAL DIRECTOR (New York) Nov. 8 -New deadline for reply comments Rufus Crater one means adult pro- on the FCC's notice of inquiry to determine MANAGING EDITOR if stereophonic sound transmissions could Art King gramming, community and should be used in TV broadcasting. SENIOR EDITORS: Bruce Robertson (Holly- service and integrity - Nov. 8 -10- Broadcasters Promotion Associ- wood), Frederick M. Fitzgerald. Earl B. since 1926! ation 10th annual convention. Washington. Abrams, Lawrence Christopher (Chicago), Leonard Zeidenberg, David Berlyn (New Nov. 10 -11- Eastern annual conference of York), Rocco Famighetti (New York); Asso- American Association of Advertising Agen- CIATE EDITORS: Sherm Brodey, George Dar- cies. Hotel Plaza, New York. lington; STAFF WRITERS: Bill Bayne, Sonya 610 KC -5000 WATTS Lee Brockstein, Barry Crickmer, Jim deBet- Nov. 11 -12- Annual fall meeting of Oregon EDrroRIAL 97.3 MC tencourt, Victor Rossi Jr.; AssrsT- - 100,000 W. Association of Broadcasters. Benson hotel, ANTS: Richard Bower, Camille Grimes, Sue Portland. S. Weaver, Bill Williams; SECRETARY To THE MIAMI FLORIDA PUBLISHER: Gladys Hall. Nov. 11 -13- Annual fall meeting of Ala- bama Broadcasters Association. University Business National Representative of Alabama, Tuscaloosa. VICE PRESIDENT AND GENERAL MANAGER GEORGE P. HOLLINGBERY ' Nov. 14- 17- Association of National Adver- Maury Long tisers fall meeting. Homestead, Hot Springs, NATIONAL SALES Va. MANAGER YCOX BROADCASTING CORP. Warren W. Middleton (New York) ' Nov. 15 -18- Annual membership meeting PRODUCTION MANAGER: George L. Dant; TRAF- of Television Bureau of Advertising. Stat- FIC MANAGER: Harry Stevens; ADVERTISING ler- Hilton, Detroit. ASSISTANTS: Robert Sandor, Carol Arm Cun- ningham, Claudette Artini; SECRETARY TO THE Nov. 18- 19- Annual fall meeting of Wash- MANAGER: Doris Kelly. RADIO 40 1320 ington State Association of Broadcasters. COMPTROLLER: Irving C. Miller; ASSISTANT Spokane. AUDITOR: Eunice Weston. Nov. 21- 22- Annual fall convention of Publications and Circulation Texas Association of Broadcasters. Shera- ton, Dallas. DIRECTOR OF PUBLICATIONS John P. Cosgrove Nov. 29-New FCC deadline for filing reply SUBSCRIPTION MANAGER comments on Part II of its notice of inquiry Richard B. Kinsey and proposed rulemaking, LANSING issued April 23, William Criper, David A. Cusick, Dorothy looking toward regulating nonmicrowave Hughes, Christer Jonsson, Edith Liu, James 5,000 WATTS / 24 HOURS A DAY community antenna TV systems. Among Williams. other areas of concern, Part II of pro- No. 1 MID -MICHIGAN RADIO STATION posed new rules deals with (1) effect on Bureaus development of independent (nonnetwork) `- UHF stations (2) generalized restrictions on New York: 444 Madison Avenue, 10022. Tele- CATV extension of station signals (3) "lead - phone: 212 Plaza 5 -8354. frogging" (4) program origination or altera- EDITORIAL DIRECTOR: Rufus Crater; SENIOR EDITORS: i.wµf,F tion by CATV; pay TV or combined CATV- David Berlyn, Rocco Famighetti; LANSING pay TV -TV operations. ASSOCIATE EDITOR: John Gardiner; STAFF WRrrERs: Ellen R. McCormick, John O'Hara; MICHIGAN ASSISTANT: Frances Bonovitch. DECEMBER NATIONAL SALES MANAGER: Warren W. Mid- dleton; INSTITUTIONAL SALES MANAGER: Elea- WILS delivers Dec. 1 deadline for reply comments all -New nor R. Manning; EASTERN SALES MANAGER: the Lansing Metro on FCC's proposed rulemaking to limit Robert T. Fennimore. three major TV networks (ABC, CBS area plus most of Chicago: 360 North Michigan Avenue, 60601. .11; and NBC) to equity holdings in no more Telephone: 312 Central 6 -4115. r",, another seven than 50% of all nonnews programing be- SENIOR EDITOR: Lawrence Christopher; MID- counties. tween 6 and 11 p.m., or to two hours of WEST SALES MANAGER: David J. Bailey; As- nonnews programing in same period, which- 5ISTANT: Rose Adragna. National advertisers use WILS. ever is greater. Proposal would also pro- Hollywood: 1680 North Vine Street, 90028. For complete cost /M and other hibit three TV networks from domestic Telephone: 213 Hollywood 3 -3148. SENIOR 92 audience data, write or call: syndication and foreign sales of independ- EDITOR: Bruce Robertson; WESTERN SALES ently produced programs. MANAGER: Bill Merritt; ASSISTANT: Stephanie VENARD, TORBET & MC CONNELL Alexander. JANUARY Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CORRESPONDENT: W an. 10- Deadline for entries for Paul Sul- James Montagnes. RADIO ell 1320 livan awards for best broadcast or printed news stories reflecting the spirit of the ASSISTANT PUBLISHER Sermon on the Mount broadcast or pub- Lawrence B. Taishoff lished in 1965, offered by the Catholic Press Council of Southern California. Address BROADCASTING* Magazine was founded in 1931 CPCSC, 1530 West 9th Street, Los Angeles by Broadcasting Publications Inc., using the 90015. title, BROADCASTING" -The News Magazine of the Fifth Estate. Broadcast Advertising Jan. 25 -27- Twenty -third annual conven- was acquired in 1932, Broadcast Reporter in Wir ANS /NG tion of National Religious Broadcasters. 1933 and Telecast* in 1953. BROADCASTIIG- Mayflower hotel, Washington. TELECASTING* was introduced in 1946. 5,000 WATTS / 24 HOURS A DAY *Reg. U. S. Patent Office Indicates first or revised listing. Copyright 1965 : Broadcasting Publications Inc.

22 (DATEBOOK) BROADCASTING, July 12, 1965 - 311,

- ; , 4 t f ' , f ; AI% ,yer $1

IOW . "...and the most salable!" -OFFICIAL FILMS

Now from Official Films:

JJ iJ JJ J JJJJ J JJJ J.iJJ

Produced by Jack Douglas Bing Crosby Productions, 0 especially for TV!

...non-fiction, family entertainment, each episode self- contained, each with much actual sound

l/2 -hour first -run spectaculars involving: Believable Adventure- fascinating exploits of modern -day Marco Polos, from trading with Iquitos in Peru to a run on the Rio Grajalva.

At Home Abroad_ exciting documentaries with stranger- than -fiction impact, from Australia and Persia to Vienna and London; with Hugh O'Brien.

Fabulous Fifties- breathtakingly beautiful parts of the Fifty States, and well off the beaten track, from the Florida Everglades and the Ozarks to Arizona and New Orleans.

cc » Ull OWn _exciting cities of the world, toured after dark, from Hong Kong and Berlin to Rome and Rio.

American Home Products originally sponsored Across the Seven Seas on the West Across the Seven Seas is already sold in Coast; the program was regularly among the five top -rated shows. ALREADY Bakersfield, Baton Rouge, Chicago, Columbus, Erie, Flint- STATIONS IN MARKET /RATING /SHARE / HOMES SOURCE TIME Dallas, Dayton, Detroit, Saginaw- Bay City, Fort Wayne, Hattiesburg, Houston, WLWT, Cincinnati .. 3 18 58 107,500 ARB Mar /Apr '63 7:00 P.M. Wed. i.,',;; Indianapolis, Jackson, Kalamazoo, Las Vegas, KOGO, San Diego 3 22 35 67,200 ARB Jan '64 7:00 P.M. Mon. Los Angeles, New Orleans, New York City, Phoenix, Rockford, Salt Lake City, San Fran - KOMO, Seattle 5 19 50 133,650 ARB Apr /May '63 7:00 P.M. Thurs. cisco, Seattle- Tacoma, Spokane, Tampa, KHQ, Spokane 3 27 47 65,200 ARB Oct /Nov '63 7:00 P.M. Tues. Tucson, and Washington, D.C. In Cincinnati and Seattle the program not only ranked first, but it reached more homes To check your market availability phone or write: than the combined competition. In Spokane, it outreached the second station by OFFICIAL FILMS 26,400 homes; in San Diego, by 6,400 homes. 724 Fifth Avenue, New York, N.Y., 212 -PL -7 -0100 OPEN MIKE' SPOTMASrI'ER Re our CATV objectivity a great latitude of pros and cons. It was deemed best not to attempt to advise the EDITOR: Unfortunately, the fallible man FCC specifically how to handle commu- suffers from weaknesses of prejudice, or nity antenna television applications to be more lenient, subjectiveness. We stemming from cities with pending UHF are, therefore, more apt to criticize than applications and three existing VHF sta- to laud. In your position as members of tions, but to summarize the many ques- the press, you are most vulnerable to tions brought to light through discus- such criticism. Feeling a great deal of sions. This should be useful to the FCC `sympatico,' I would like to take this and at the same time recognize that opportunity to extend my gratitude. realism precludes an immediate crys- talized opinion. As a former editor of a trade mag- PortaPak I azine, I am quite aware of the problems Rather than a demonstration of Cartridge involved in riding the razor's edge and "strength of the radio board," the mat- maintaining an objective editorial ap- ter was an example of sound judgment Playback Unit proach ... sans bias. For years I have by the combined boards. -Rex G. How- Your time salesmen will wonder how they ever been closely associated with the work- ell, KREX- AM -FM -TV Grand Junction, got along without itl ings and policies of numerous trade Colo., immediate past chairman of NAB Completely self -con- journals. It is past experience such as radio hoard. tained and self- powered, PortaPak I offers wide -range response, low distortion, this that tends to establish qualitative plays all sized cartridges anywhere and criteria in men. Criteria which we use anytime. It's solid state for rugged de- pendability and low battery drain, and to better ourselves and to objectively Promote from within recharges overnight from standard 115v criticize or acclaim the actions of ac line. Packaged In handsome stainless others. steel with a hinged lid for easy mainte- EDITOR: Even though we are not at this nance, PortePak I weighs just 111/2 lbs. With this in mind, I feel almost ob- Vinyl carrying case optional. time members of the Radio Advertising Write or wire for full information. ligated to inform you of my sincere ap- Bureau, we will be at some time in the preciation of your continuous presenta- foreseeable future, I am sure, and I re- tion of informative, accurate and tain a strong interest in RAB's activity. BROADCAST ELECTRONICS, INC. unbiased reporting. As one of the Your editorial on RAB and [Execu- 8800 Brookville Road "enemy" in this ridiculously competitive Silver Spring, Maryland world of communications, I consider tive Vice President] Miles David in the your editorial coverage to be of the July 5 issue reflects an opinion with highest quality. Not totally infallible, which I agree entirely. -Wells Barnett, mind you . . . but by my standards, executive vice president and general you're good! manager, WWOK Charlotte, N. C. a1 figure It occurs to me, in conclusion, that (The July 5 editorial expressed the belief that most RAB members would like to see it ! is a redeeming in a out there factor fallibility. merit promotion from within for Mr. David.) It breeds controversy, which fosters i , WHAT'S IT WORTH enterprise the mother of progress. ... . _ ' TO GET ALL THIS IN My only request is that you continue Epilogue on Carroll ROCHESTER, N. Y.? in your endeavor to present the news Alcott as it is.- Richard E. Munske, assistant I The highest per household EDITOR: A in retail sales in New York director of information, National Com- brief item obituaries State! munity Television Association, Wash- (BROADCASTING, May 24) mentioned The second highest per ington. Carroll Alcott in Los Angeles, formerly 2 household income in New of WLW Cincinnati, and for some dozen York State! years with KNx -CBS Los Angeles. The lowest unemployment Combined board's final say 3 rate in New York State! He was a pioneer radio news man in You get this -and more the Far East. He was on the Japanese - EDITOR: I have the feeling that some in Rochester, N. Y., home of world -famous Eastman people will write their own interpreta- blacklist in China, pursued by Axis agents. Kodak and sensational tion into your headline "One -day old Xerox; plus Bausch a (BROAD- He was Lomb, Ritter Dental, Gen- NAB stand on CATV reversed" the target of hand grenades eral Dynamics, Taylor In- CASTING, June 28). While the story is and hired assassins. The price to the strument, Pfaudler -Per- accurate in essential details, the headline gangsters was $50, for Alcott who came mutit, General Railway Signal and other business is not. National Association of Broad- on with news broadcasts over an Amer- giants. casters policy is not completed until ican -owned station XMHA. He was a Ask your HR representa- ratified by the full 45 man board. REC- daily thorn to the Axis. The Japanese tive for the complete Rochester story. Ask him OMMENDATIONS are made by the set up a jamming station in a nearby to show you the major TV and radio boards, but only the joint hotel. Carroll Alcott would come on role played by WHEC -TV board issues the final declaration. later saying "this news broadcast comes in this rich market! In the matter of part 50 of the Future to you sponsored by the so- and -so bake- of Broadcasting Committee report, many ry and the jam comes to you through questions were raised in the course of the discourtesy of the Japanese navy." WHEC-TV separate discussions by the TV and ra- . He had armed guards and was CHANNEL 10 ROCHESTER, N.Y. dio boards. When it came to final action often the target for attack. The Italian Member of the Gannett Group it was agreed that the subject contained fascist community actually set his "as-

BROADCASTING, July 12, 1965 25 Live couldn't. Film couldn't. Scotch Brand Video Tape did.

Pulled off visual stunts like this for WNHC-TV! Special effects come easy on video tape, as WNHC, New Haven, Conn., will be quick to show you. The station produced a series of spots for Sabre's Discount House with scenes like this one involving a miniature spokesman. Knocking a ball out from under him using live two -camera technique wasn't practical. Too intricate, too risky. Film, besides Video Tape being costly, couldn't deliver on 24-hour notice for next -day show- PROGRAM MATERIAL CAREFULLY d EXPEDITE ing. But shrinking the "Sabre Man" to the size of the product A E HANDLE (safely, with no danger of being "off frame ") was a cinch with "SCOTCH" Brand Video Tape. First the man was taped going through his motions. Then this tape was superimposed over a live close-up of the featured product and retaped. Ready for immediate showing -no processing needed. Did the golf ball commercials work? Sell- outs of featured merchandise were often reported. Fast, easy special effects. Live look without chance of an on -the- air goof. See -it -now convenience. They all are part of the bargain on "SCOTCH" Video Tape. And today, more than 200 stations, like WNHC, offer local production service, are actively participating in 3M's comprehensive program to help advertisers and agencies make full use of tape's advantages. Call your local stations. Or write 3M Magnetic Products Division 3CC Magnetic Products, Dept. MBX -75, St. Paul, Minn. 55119. "SCOTCH " AND TRE PLAID DESIGN ARE REG. TMS OF 3M CO. ® I96S, 314 CO.

26 BROADCASTING, July 12, 1965 Which stations reach fewer homes more often ? Which stations reach more homes less often ?

Starting with July interviewing Pulse gives you total unduplicated Cumes

Announcing a new additional Pulse service: "Total suited to Pulse's face -to -face home interview technique Unduplicated Cumes" daily and weekly for each sta- of audience research. All Pulse Reports on major mar- tion in all major markets. This provides a measure of kets will automatically include this information. Ask the total number of different homes a station reaches in your Pulse representative to show you how to make the a day or in a week -a measure, incidentally, uniquely best use of it.

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BROADCASTING, July 12, 1965 27 sassination date" because they disliked men are butchering "a foreign term . . . It's his news about II Duce. lames R. with unwarranted anglicization." I Young, associate editor, Anderson Inde- would like to know his authority for "Summer pendent Tribune and Daily Mail, Ander- referring to junta as a foreign term. It son, S. C. appears as an English word in diction- Bonus Plan" aries at least as far back as the 1920's. It appears in both American and British time again at Everyone got the punch line reference books, and I could find only two that even listed the "h" sound for WMAL -TV EDITOR: Our enthusiastic thanks for the junta, one listed it as "sp. pron." with Now through August 31 original drawing of the Hix cartoon in the "j" sound first. The other was an international dictionary and listed both Now when you buy WMAL -TV's your May 31 issue. Summer Bonus Plan you get A substantial number of people have pronunciations. WMAL -TV's big viewing audience told me of having seen the cartoon, I now include a list (of references) all summer long and a big plus audi- mentioning our client's Hawaiian Punch . . . Daniel Jones, An English Pro- ence without additional cost. product. Everybody in our business nouncing Dictionary, 1924; Concise Ox- must read BROADCASTING. A. ford Dictionary of Current English, Depending on your weekly product Alfred Atherton, A therton-Privett Inc., Los 1929; W. J. P. Phyfe, 20,000 Words expenditure as indicated in the first Often Mispronounced, 1937; The Wins- column, you select the type bonus Angeles. spots desired from the ID, 20 or ton Dictionary, College Edition, 1946; 60 columns. Funk and Wagnalls, 1951; Webster's Weekly ID's 70's se's New Collegiate, 1960; NBC Handbook Expenditure Dey' or Night" Dey' or Night'' Day' et Night" of Pronunciation, 1964, and Kenyon $300.599 4 or 1 3 or 1 3 or 2 and Knott, a Pronouncing Dictionary 600-899 7 "2 4 "2 4 "3 of American English, 1963.... 900-1199 10 "3 5 "2 5 "4 John 1200 -1499 11 " 4 6" 3 6" 5 Lopiccolo Jr., instructor in radio -TV, 1500-1799 12 " 5 7" 4 7" 6 Auburn University, Auburn, Ala. 1800 &over 14 "7 8 "5 8" 7 * Day Time- Sign-on -S P.M. * e Night Time -S P.M.-Sign-off Helping fight cancer

EDITOR: The tremendous coverage given wmal-tv American Cancer Society advertisements Evening Star Broadcasting Company Drawn for BROADCASTING by Sid Nix year in the Washington, after year nation's maga- D.C. "We cosida seen a hewer fight if wed stayed hone and Represented by: Harrington, Righter & Parsons, Inc. watched that Hawaiian Punch commercial!" zines, attest to the importance which the magazine industry attaches to the fight against this grim disease. "J11 as in junta Again this year, your response has RESTAURANT been most generous. The repeated ex- EDITOR: M. T. McKee, of the Macomb posure of these advertisements in all Daily, presented a question to the news- types of publications is a highly effective VOIII N men of the electronic media: "Why means of reaching all segments of our they have switched to the pronuncia- population. One of the Great tion of 'junta' as if it began with a To my thanks for your support, Restaurants ... of the World "j" as in John ?" (BROADCASTING, June please add those of our staff and more Presents 14). than two million volunteers who are Any newsman who had to switch to mightily encouraged by the scope of the the above pronunciation did so in order magazine industry's efforts in our cause. THE to be correct. Every pronunciation - William B. Lewis, chairman, public guide lists junta with ... "j" as in John. information committee, American Can- CLIENT M. T. McKee feels that the news- cer Society, New York. LUNCHEON For that most important BOOK NOTES social or business luncheon, our courtesy limousine "CATV Sourcebook," by Dr. Martin with over 4,000 subscribers, structure will escort you and your H. Seiden. Tab Books, Thurmont, Md. of the television broadcast industry, guests to the Voisin for 150 pp. $7.95. percentage distribution of TV stations an unhurried luncheon in The statistics -packed appendix to Dr. within CATV penetration, group owner- quiet, relaxed surroundings. Martin H. Seiden's study on the com- ship of CATV, telephone pole agree- munity antenna television industry has ments and CATV accounting items. just been published. "A Public Relations Bibliography and At the prix -fixe price of $5.50 The appendix contains 150 pages of Reference Guide," by Scott M. Cutlip. tables and charts that underly the re- University of Wisconsin Press, Madison, FOR DINNER AND port, An Economic Analysis of CATV Wis. 305 pp. $7.50. LUNCHEON RESERVATIONS Systems and the TV Broadcasting In- Scott M. Cutlip, who is professor of MICHEL LE 5 -3800 dustry, which Dr. Seiden prepared for journalism at Wisconsin, has revised his Restaurant Voisin the FCC (BROADCASTING, March 8). 1957 public relations bibliography. The 30 East 65th Street The Sourcebook contains data on tele- book is subdivided into many specific New York City vision stations by state, number of CATV categories making it a convenient refer- systems and subscribers by state, CATV's ence guide.

28; (OPEN MIKE) BROADCASTING, July 12, 1965 INTRODUCES THE GOLDEN AGE OF CATV

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The nation's largest, most experienced manufacturer supplier of CATV equipment and services MONDAY MEMO from ROBERT L. GARRISON, McCann -Erickson, Los Angeles

An `eye opener' in the art of persuasion

One of the problems you probably technically speaking, how much the ent's interest rises or falls while watch- have encountered from time to time pupil of his eye dilates. ing a television commercial. in your advertising is determining what The more interest, the bigger the In testing a television commercial, your customers think ... and I mean pupil; the less interest, the smaller the the pupil response can be superimposed what they really think! pupil. But discovering this simple on the commercial as an animated One of the classic examples in my psychological reaction and devising the graph, the line rising and falling with memory is the Edsel automobile. Be- equipment to measure it has taken us the interest registered at each moment lieve me, it was researched in great de- years of work and considerable invest- of the film. This moving graph is tail and depth, apparently with positive ment in the basic research. called the "interest track." Since the results, or why would any manufac- Let me give you an example of how interest track is formed by the second - turer have invested in it so substantially? this technique is utilized. We showed by- second measurements of the pupil of Or there is the famous case of the women pictures of several different the eye, a diagnosis can be made of the Dewey-Truman election. Here it was sterling silver patterns and asked them commercial. nothing complex with multiple choices to tell us which one they liked best, next For example, the creators of a corn - or subtle differences. It was a simple best and so on. We recorded the re- mercial can consider placing the sell choice between two men, quite divergent sults of their verbal selections. Then closer to the high interest point; or we in personality and policy. Yet the re- we showed them these same pictures on can compare the effectiveness of differ- searchers failed completely and fore- the eye camera and recorded the in- ent lead -ins; or we can select the strong- cast Dewey by a good margin. terest each silver pattern generated by est elements of a sixty- second commer- Probing People's Minds Many com- measuring the amount of pupil dila- cial for reduction to a thirty- second panies have implemented opinion re- tion. The results were not the same. commercial. search programs to find out what is on Words vs. Actions The patterns the Persuasion's the Aim We no longer their customers' minds. But, some- women said they liked best, second best consider that our product is advertising times, when the results of such studies and so on were not in the same order of -solely, because it is not. Our prod- are applied to an advertising program, preference as that indicated by their uct is persuasion. Persuasi^n is the re- to a company policy decision, to the pupil reaction. Which, then, was closer sult we are seeking. Advertising is but building of a new facility, or to the to the "truth "? We next looked at the a means to that end. We are develop- institution of a new service, it becomes actual sales of these silver patterns over ing unique knowledge of advertising painfully and horribly evident that what the past year. The preferences indi- persuasion, how to measure it and how the customers said and what they really cated by the eye camera came signifi- to manage it. thought are apparently completely un- cantly closer to the popularity of these Our aim, of course, is results and related. patterns as measured by actual past being able to predict these results for Today, we seem to be approaching a sales than did the verbal responses. the client. We are continually involved solution to this difficult problem. You This, then, you can see, is a power- in evaluating advertising, in measuring may have heard of the eye camera, ful sales tool, a research technique its effectiveness, in improving it to such which is being developed by the re- that can cut through conventions and a degree that we can assure advertis- search facilities of McCann -Erickson. inhibitions of speech and a reaction that ing results in advance to the greatest The eye camera not only is an im- comes closer to what people actually possible degree. portant break -through in communica- will do. Obviously, a technique of this What we in advertising are seeking tions but it also is a notable develop- sort has a wide range of highly practi- is a guidance system that will direct ment in the field of science. cal applications. our efforts. We need a guidance system The eye camera is the result of a A technical step forward was that will place the most effective kind physical phenomenon discovered by Dr. achieved when it became possible to of information in the hands of advertis- Eckhard Hess, chairman of the depart- measure pupil reactions to a moving ing people at the time when they can ment of psychology of the University picture. Now, we are experimenting use it most profitably, before the ad- of Chicago. Dr. Hess found, in his ex- with measuring how much a respond- vertising money is spent. periments, that the pupil of your eye reacts to certain visual stimuli accord- ...... v.v .... .::::. ..:o:o:^r:::::<;?:::>;:>;:>:: a:c>:::::.:;....:::...... :.:::::.:. ... .»:.k.;;::r?i>:>'>?»,»rnz::.:...::..:.. :. .::.;:.::::..;.....;. ...x s;::si>>z>::*'s;i.` v. ing to your interest in the subject mat- c.::.::::...... :..>.:.....,.,..... ; i:t;:R:::. ter ... and this reaction is measure - able! Tests of various stimuli indicate Robert L. Garrison, senior vice president that the dilation is involuntary, much of McCann -Erickson and manager of the like the reactions in a lie detector test. Los Angeles office, started in 1941 in De- Moreover, the subject often isn't cogni- troit, with Ford Motor Co. He was next with zant of his own interest, although the D. P. Brother, Kenyon & Eckhardt, Ross camera is. Roy and MacManus, John & Adams, all An Eye Opener This is how it Detroit, went to New York as manager of works: A respondent is shown a pic- the MJ &A office there and then to Minne- ture of whatever it is we want to test. apolis as vice This It can be a package, a product design, senior president. article is based on a to the in- a picture, an ad or whatever. Then a talk photograph is taken of one of his eyes. dustrial development committee of the How much he is interested in what he California State Chamber of Commerce. sees can be determined by how much

. . he "opens his eye" when he sees it. .:,::.:. ,....,, ::, ,.<.:h:<.:,v. .,:,:.:.. .:. ., ,::.: Or, :e;;<':.s;<: :. a:..Hs.::o:..;.: :s:.:...'s:ct;.,srá x;F^,,, ssv...... , ...... :::,;;::....:. :...... 30 BROADCASTING, July 12, 1965 u-biq'ui-tous

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32 BROADCASTING, July 12, 1965 July 12, 1965, Vol. 69, No. 2 A tougher policy on commercials

FCC renews letters to broadcasters airing more advertising than their applications proposed and plans new guards against loud sales messages

A year and a halt after it dropped commercial- policy -policing business on missioner Ford sharing their view, they plans to adopt a commercial- time -stand- the strength of the vote of the agency's had managed to block the practice. ard rule, the FCC in two actions last newest member, James J. Wadsworth, Commissioner Wadsworth said after week demonstrated a revived get -tough who broke a 3 to 3 deadlock existing the meeting his vote was based on his attitude toward broadcast commercials. since the departure of his predecessor, concern that broadcasters should per- It indicated it would resume its prac- Frederick W. Ford, on Dec. 31. form as promised, or have a good rea- tice of policing "excessive" commer- He voted with Chairman E. William son for not doing so. Two weeks ago, cialization on a case -by -case basis, with Henry and Commissioners Kenneth A. he voted against inquiring into stations' letters of inquiry to be sent to stations Cox and Robert E. Lee, to enable them local -live programing unless a promise - that carry more commercials than they to score their first victory on the issue versus-performance question were in- propose in their application forms. The in more than a year. volved (BROADCASTING, July 5). procedure was originally designed as Commissioners Lee Loevinger, Rosel "I don't like the idea that people can a step in the construction of standards H. Hyde and Robert T. Bartley con- misrepresent to the government-that that could be used in setting policy on tinue to oppose the letter -writing proj- they can get their license based on a commercials. ect on the ground that commercial - proposal and then do what they want." And it began giving final approval to spot- counting is a "petty" and time - He said he feels "strongly" about this. a policy statement placing on stations wasting exercise. With Former He said the letter -writing might have the an affirmative obligation of guarding against the broadcast of "objectionably" loud commercials. The statement, which concludes that such commercials are "contrary to the public interest," was being circulated among the commission- These 12 to get letters on commercial policy ers despite a last -minute plea of the Na- tional Association of Broadcasters to delay adoption pending conclusion of Twelve stations are expected to WTCN -TV Minneapolis -St. Paul and the association -sponsored technical stud- get letters from the FCC in a revival KcTO(rv) Denver-both said they ies on loud commercials (BROADCAST- of the commission's practice of in- abide by the National Association ING, July 5). quiring into the commercial practices of Broadcasters code. But the staff NAB officials consider the commis- of broadcasters who appear to have said the first exceeded it by 15 %, the sion action a breach of faith since the carried more commercials than they second by 8 %. studies had been originated with the proposed, or whose policy is vague. KFOR, KLMS and KLIN, are all in knowledge and approval of the FCC. The stations are: Lincoln, Neb. KFOR, which said it The commission which has studied KBOA Kennett, Mo., which is said subscribed to NAB code standards the "loudness" problem for three years, to have exceeded the number of hut reserved the right to deviate from concedes "loudness" cannot be objec- spots it proposed to carry in 58% of t:-em, reportedly exceeded them 12% the tively measured. But it says that prac- the 14 half -minute segments in its of time; KLMS, which also is a tices can be taken to avoid "loud com- composite week; and wit. St. Louis, member of the code, reportedly ex- mercials," and warns licensees that, which reportedly exceeded its pro- ceeded its standards in 24.3% of the and KLIN, through its complaint procedure or by posal in 31.4% of the hours of its daytime hours checked; spot checks at license -renewal time, it composite week. which doesn't subscribe to the code will determine whether or not broad- KRAI Craig, KWIC Montrose, KSLV but said it adheres to its standards, casters are carrying out their obliga- Monte Vista, all Colorado; KwOC reportedly exceeded them 11.4% of tions in this respect. Poplar Bluff, Mo., and KAGE Winona, the time. Timing Coincidental The timing of Minn. are stations on which the staff All but one of the stations are the commission actions was coinci- said the policies are "vague" and awaiting license renewal. The re- dental. But in coming in the same week, would permit them to devote from newal application of KWOC Poplar was granted by they served to draw attention to a 27% of their time, in one case, to Bluff inadvertantly stiffening in the commission's attitude 47% in another, to commercials. the staff in May. toward commercials. The commission swung back into the

BROADCASTING, July 12, 1965 93 problems in- POLICY ON COMMERCIALS continued answers" to the technical A TOUGHER volved, but said, "that's why the commission is adopting a policy statement it. effect of causing broadcasters to con- votes could be mustered against and not a rule." letters had been sider their actions carefully before More than a dozen NAB officials had objected to the changing their broadcast practices. sent, and the commission staff had rec- detailed language of some of the "do's ommended that six radio and television issue were the and don't's" in the policy statement. But Twelve Stations At stations be given one -year license re- of 11 radio the chairman said the commission license-renewal applications newals. But in two decisive series of and television stations which have ac- couldn't have a policy "without putting 4 to 3 votes in July, the commission 1 into words the problems we face." cumulated since Feb. because of the writing and re- put a stop to the letter He added, however, that the commis- 3 to 3 deadlock. A twelfth station jected recommendations for sanctions whose license was renewed inadvert- sion would follow "the rule of reason" (BROADCASTING, July 27, July 6, 1964). antly by the staff will also get a letter. in applying the policy. "We're not Seven will be asked to explain apparent There appeared to be no opposition going to put somebody's license on the discrepancies between promise and per- within the commission to the policy line right away," he said. He added formance on commercial spots. Five statement which calls on broadcasters that the commission recognized that a will be asked to clarify and justify their to avoid practices the commission says "period of adjustment" is necessary commercial policies (See story page are among the causes of objectionably and that it "would go along with" sta- 33). loud commercial messages. tions as long as "they make good faith By the end of the month there may NAB President Vincent T. Wasilew- efforts to comply." be a number of other stations on the ski and the association's general coun- The statement recognizes that some list. The staff is said to have considered factors causing loudness are beyond the a number of Texas stations whose re- broadcaster's control -such as "a renewal applications are pending and action to a particular product or a par- which some feel should explain serious ticular sound effect other than volume. " promise-versus- performance discrepen- And it notes that much of the problem cies. Shell for more tests involves the broadcast of prerecorded Final votes on the letters were de- commercials. But it says the broad- layed until the staff brings back drafts CBS -TV is drawing plans for a caster is expected to seek the recording of the letters to be sent. But there was rebroadcast and later a new 1966 industry's cooperation "so as to prevent no doubt among officials that, as one version of the CBS News program the presentation of loud commercials." commissioner put it, the agency is "back National Drivers Test, first tele- Practices to Avoid The statement in the commercial-counting business." cast On May 24 (BROADCASTING, calls on the broadcaster to avoid a Commissioner Wadsworth was said to May 31), with the presentations number of specific practices it says add strength to the Henry- Cox -Lee again being sponsored by Shell Oil often cause "loud commercials ": group on the issue. Co., this time through Kenyon & "Excessive" modulation. The commis- Eckhardt, New York. The repeat sion was in the process of relaxing its The commission initiated the case -by- version is set for Aug. 30 (10 -11 rules to permit reduction in modulation case approach in February 1964 after p.m., EDT), four days before the below 85% on peaks of frequent re- it abandoned, under heavy congres- Labor Day weekend. The 1966 currence if necessary to avoid objec- sional pressure, a proposal to adopt as program will come just before the tionable loudness. a commission rule the NAB's commer- Memorial Day weekend next "Excessive" volume compression and cial codes. Chairman Henry at the spring. The National Safety Coun- "excessive" use of other electrical proc- time said that the commission would which was consulting and pro- essing devices, such as filters, attenua- look at cases of "excessive commer- cil, motional agent on the first pro- tors and reverberation units-particu- cials" and build a body of rulings that gram, will again participate in the larly when the material being aired has would constitute policy. broadcasts. been prerecorded. And officials last week indicated the Use of prerecorded material which revived letter -writing campaign would has been subjected to "excessive com- have the same purpose. "Otherwise, pression, filtering, attenuation, 'equali- there would be no reason for the exer- zation,' or reverberation (echo)." cise," said one official. Spoken commercials "presented in a Commissioner Wadsworth said he sel, Douglas Anello, met with Chair- rapid -fire loud and strident manner." thought "general guidelines" would be man Henry and commission General Sharp contrasts between loudness of helpful. But he foresaw practical prob- Counsel Henry Geller on the statement commercials and adjacent programs. lems in drafting guidelines that would Tuesday as a follow -up to Mr. Wasilew- The commission recommends a maxi- be specific enough to be meaningful ski's letter to the commission the previ- mum of 4db increase. without being too restrictive. ous Friday. In that letter he had urged The statement says that while there The Procedures Since February 1964 a delay in issuing the statement. is no evidence broadcasters deliberately NAB officials feel the commission the staff has been pouring over renewal - boost power in presenting commercials, the application forms, checking for those should have delayed action pending "neither is there indication of any con- studies being showing the heaviest amounts of com- results of the "loudness" certed industry-wide effect to deal with mercials, then comparing promise and conducted by the Weaver Recording the problem " -an assertion that miffed performance. Those revealing the most Co., of Harrisonburg, Va., under NAB NAB officials, in view of the loudness serious discrepancies are submitted to sponsorship. The tests are expected to tests it is sponsoring. the commission as candidates for letters be completed within 30 days. The statement notes "with pleasure" of inquiry. Too Much Delay Chairman Henry, the suggestion of the American Associ- Last year the commission had been however, said that the commission has ation of Advertising Agencies that its on the way to imposing sanctions on had the matter under study for three subcommittee on commercial produc- stations for their commercial practices years already and that a further delay tions might help by screening commer- before opposition to the case-by -case isn't warranted. He acknowledged that cials referred to it by the commission approach reached a point where four the commission doesn't have "all the (BROADCASTING, May 3).

34 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1885 Commercials blossom into color Surge to tint builds business for producers with 1965 totals expected to top 1964 level by at least 8 %, reaching gross volume of $75 million

The television film commercials in- black- and -white counterparts at present. out into other locations with fully dustry, sparked by an upsurge in color But they are hopeful that the added equipped studios. production and currently running at full value of color will signal an expanded There's a movement to increased tilt to turn out commercials for fall, production schedule by agencies and location shooting both in this country expects an expanded gross volume this advertisers which have in the past, held and, to a larger extent, in overseas lo- year to bring its annual total to at least the number of new commercials to ap- cales, though foreign production is often $75 million. proximately 8,500 each year. handled by U. S. companies. The 1965 dollar total will rise at least These were some of the highlights A modest swing to animation, 8% over the 1964 level, authorities esti- emerging from a sampling of produc- which had been in the doldrums for mated, attributing the gain to increased tion companies and leading advertising the past three years, was noted by some costs of color production and to rising agencies: production organizations seeking trends expenditures for talent and related serv- Increased stability is emerging in in new commercials. ices. the industry with major companies de- So- called "slice -of- life" commer- There was some feeling among com- veloping into stronger forces and smaller cials, prominent in recent years, may mercial producers and agency execu- organizations falling by the wayside or be "running thin" and a return to an tives that the larger, more solidly based compelled to subsist on a more scaled - emphasis on graphic design may be in companies are getting "a larger slice down basis. the offing. of the pie," enhancing the economic Many of the larger advertisers- Copy themes will put added stress position of these film -makers and add- Procter & Gamble, Alberto-Culver, on "appeal to youth" through the use ing a new measure of stability to the Lever Brothers, for example-are con- of romantic settings and bouncy music, industry. centrating their production assignments according to production company re- The escalation in color production, in the hands of fewer film makers than ports. now expected to approach 30 to 40% in the past. Color, of course, is the most com- of the total volume by the end of 1965, Production companies that have pelling ingredient to burst into the is viewed as a bright harbinger of things been substantial in years past and sev- commercial scene in 1965. Virtually all to come. eral newer companies, which have agencies, large and small, are expand- Producers acknowledged that tinted emerged over the past three years, are ing their color output and are request- spots are no more profitable than their expanding their facilities and branching ing bids for commercials for both black-

East or West, commercial costs and quality are about the same

It doesn't really matter whether a reported to be interested in knowing agency executives stated. One Dallas television commercial is produced in who is to produce their TV commer- man put it this way: "The real crux New York or Hollywood; the cost cials, but willing to leave the choice of the matter in selection of a com- and the quality are about the same up to the agency. Fewer than 4% mercial production organization lies in both cities. That's the way it looks of the respondents said that the in the choice of the company offer- to most advertising agencies, accord- client made the final selection of a ing the best talents in the people on ing to a survey conducted by Lewis producer himself. the staff, as well as those hired for & Associates, Los Angeles, for Ger- Small Difference Few geographic specific assignments. Ultimately, this ald Schnitzer Productions, Holly- differences show up in the analysis is always reflected by the individual." wood producer of TV commercials. of the response to the questions. The president of an Atlanta agency Responses of 230 individuals in New Yorkers gave a few more votes observed: "We go where we feel the the top 100 agencies in New York, to New York producers as providing talent is which we require for a par- Chicago, Detroit, Los Angeles, San better quality at lower cost than ticular job, whether it's New York, Francisco, St. Louis, Minneapolis, their Hollywood counterparts and in Hollywood or Chicago. On dog and Philadelphia and Cleveland indicated Los Angeles the Hollywood produc- cat commercials, Hollywood has the that in most instances the choice of ers were favored over the New York- edge (in animal talent), but otherwise the commercial producer is made by ers, but in both cities the agency it depends upon the individuals in- the head of the television depart- executives by a wide margin found volved." ment. He outranked the art director nothing to choose between East or Gerald Schnitzer, GSP president, by nine to one, the account executive West production firms. noted that the Hollywood share of by 12 to one as the man responsible People are more important than the TV commercial has increased to for selecting the firm to make the organizations when it comes to pro- about 30% of the total, according commercial. Clients generally were duction of commercials, some of the to the latest figures.

BROADCASTING, July 12, 1965 35 BLOSSOM INTO COLOR continued production volume was similar to last COMMERCIALS year's but that orders for color commercials have almost doubled over 1964 and now run to approximately 50% of and -white and color. ducer in the country, noted that MPO Audio's commercial business. An Audio Color adds an average of approxi- had a "very fine first quarter" and called official said costs of commercial making mately 20% to the cost of production the outlook "great" for the rest of the had not increased significantly over the but on individual commercials the in- year. MPO has "about doubled" the year. He noted a current move to more crease varies widely, depending on the number of color commercials since 1964 foreign production but said this trend complexity of the commercials and the and a partial list of its 1965 color had not cut sharply into domestic busi- required lighting, opticals and prepara- clients includes: Gillette, Simoniz, Pep- ness. tion. si -Cola, Budweiser, Lever Brothers, A major commercial production The Film Producers Association of Electrical Companies of America, Citgo house, Elektra Films, New York, with New York voiced the view that gross (Cities Service), RCA, P. Lorillard, an annual volume in the $2 million sales of the industry as a whole should Ford Motor and Eastman Kodak. neighborhood, said it was experiencing exceed 1964's total by at least 8% but Alfred Mendelsohn, vice president one -third more business this year than stressed that individual companies' per- and general sales manager of Elliot, last. formances can vary significantly. Harold Unger & Elliot, New York, predicted a Executive producer of Elektra, Har- Klein, executive director of FPA, said 25% increase in sales this year. Color old Friedman, said color commercial the TV film commercial business is production now runs to approximately production is up "tremendously," prob- still by far east coast -oriented though 40% of EU &E's total, as compared to ably 66% over last year. Recent color there are flurries of commercial pro- 20% last year. Contributing to its work at this house has been for Ply- duction veering westward (also see stepped -up sales activity in recent mouth and Ocean Spray. story page 35). months have been color commercials Elektra has begun an expansion pro- On West Coast Reports from West for Betty Crocker, Piel's Beer, Clairol gram which includes the addition of Coast producers indicated that business new studio space in New York. The is considerably better than last year's, production company noted a slight in- which was good. The extent of increases crease in its orders for animation and by Hollywood producers range from Network color costs graphics work, which now account for "a little" at some houses to "a lot" at about 25% of its business. others. The TV networks are taking Dolphin Productions, New York, es- Production company executives noted different price routes in handling timated its volume of commercials dur- that in TV, the development of color is the anticipated expansion in color ing a 90-day summer period is 35% taking a twist that is "just the reverse" commercials for the 1965 -66 sea- above those produced in the same peri- of what it was in magazines. son. An NBC -TV official said there od last year. Color production this year Originally the only color in magazines would be "no extra charge" for accounts for 22% of that volume was in the ads. In television, however, the transmission of color com- whereas last year Dolphin did no color the programing has taken the lead. Al- mercials. ABC -TV reported it commercial work, according to com- though advertisers don't want to spend would charge a $15 -$20 handling pany president Allan Stanley. Color more money than necessary, they are fee. CBS -TV is adding a "dis- production at Dolphin includes some reluctant to have their commercials ap- tribution charge" of either $125 work for the U. S. Coast Guard, and pear in black- and -white in color pro- or $250 depending on time pe- promotional spots for CBS -TV shows. grams and thus are "forced" to use riod: a one -minute black -and- This company, as others, noted a color commercials sooner than they white commercial is transmitted trend to more location shooting and a might otherwise. in any time period for $470 net stress by advertising agencies on "the Advertising agencies questioned re- while color commercials are young sound" and "the young look" in ported that quotations on color costs transmitted for $720 net in class commercial themes. have become standard operating pro- A time and $595 net in all other Videotape Productions, New York, cedure in dealing with commercial time periods. said its production of commercials for houses. All agencies have boosted their the year is running approximately 10% color output considerably, ranging any- ahead of last year. Videotape is con- where from 100% upward, as compared fined to black- and -white production but with last year. U. S. Steel, Jell -O, Fanta beverages and expects to announce its entry into color Company -by- Company Report A American Home Products (Chef Boy - work later this year. status report on film commercial pro- Ar -Dee) . A Videotape spokesman said that duction by leading companies in New Video Pictures Inc., New York, has despite the significant movement to York, Chicago and Hollywood follows: had a "steady increase" in the volume more color production in the industry Robert Bergmann, president of Filmex of production over last year, according as a whole the company expects black - Inc., New York, reported that business to Sheldon B. Satin, executive vice and -white business will also continue to is "excellent." He said Filmex is in president. Color production has risen grow. a "growth position" and would shortly about 25 %, supported by such clients Business Up An official for Gerald expand to facilities in Hollywood. Ap- as Chevrolet, Dodge, Plymouth, AT &T, Schnitzer Productions, Hollywood, proximately 50% of the commercials Coca-Cola, General Electric, Sunbeam placed business at about 25% better being produced at Filmex this summer and Metrecal. Mr. Satin noted that at than a year ago. His impression was have been in color, as compared with VPI there is a move toward commer- that business was "booming" at present. 15% last year. Among the recent color cials focusing on "mood" and that the The company has been active in the commercials produced at the company studio is called upon to use various food and hard goods business, and has studios have been spots for Timex, Phil- techniques (matting, diffusion, soft fo- stepped up its color production for these ip Morris, Shell Oil, General Electric cus) to create the proper psychological companies and other advertisers. and Aluminum Co. of America. atmosphere. Chris Peterson, president of Peterson A spokesman for MPO Videotronics, More Color Audio Productions, Productions, reported that his studio is regarded as the leading commercial pro - New York, said its total commercial producing 50% of its commercials in

36 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1965 GET YOUR PITTSBURGHERS HERE! Leave the selling to us -as Greyhound does. They buy WIIC exclusively here in the nation's eighth largest market. There's just no better spot TV buy around. For some great availabilities and impressive figures, check WI IC's General Sales Manager Roger Rice or your Petry man.

WIIC -TV PITTSBURGH Basic NBC Television Affiliate

Cox Broadcasting Corporation stations: WIIC, Pittsburgh; WSB AM- FMTv, Atlanta; WHIG AM- FM -TV, Dayton; WSOC AMFM -TV, Charlotte; WI00 AMFM, Miami; KTVU, San Francisco-Oakland.

BROADCASTING, July 12, 1965 31 Radio, one of the good things about America, sells

WABC WXYZ KQV sells sells sells New York Detroit Pittsburgh "The results towered above our Number one dealer in sales is "I don't think we would ever wildest expectations" was what the achievement of one of attempt to sell anything in a New York moving company WXYZ Radio's most consistent Pittsburgh without using KQV." executive said about their first advertisers. Outselling over That was the enthusiastic radio advertising ...a schedule thirty other car dealers in the reaction of an agency president on WABC. In fact, he went on, area handling the same popular to the "outstanding success" of "our six spots on WABC... have make, this Detroit dealer has his client's campaign on KQV. so far been directly responsible placed the major portion of his Why such enthusiasm? Because for business which more than promotion budget on WXYZ for this packaged food campaign paid for the cost of the seven consecutive years. Week "increased distribution, advertising." Now he knows why in and week out, this dealer has consumer awareness and so many New York advertisers used WXYZ Radio's personalities generally increased sales." who want moving results sell to sell Detroit families. Who Those are impressive results in with WABC. needs a tiger to sell cars ... anybody's book! when you're already foxy enough to sell with WXYZ? '.5¡-`-+..ñ?`:2 . . . ^;: -.rifJ;

WLS KGO KABC sells sells sells Chicago San Los "BuyRadio "wasthe recommendation from Chicago Francisco Angeles to a West Coast maker of men's A helicopter selling for a stock Sales volume doubled in less slacks. That was just two years brokerage house? That's right! than three years! That's the ago when this company A prominent San Francisco happy boast of a chain of retail launched their products in the house used KGO's "Hurleybird" shoe stores in Los Angeles that Midwest using only WLS Radio. traffic reports to sell the Bay puts the bulk... and sometimes "Big things have happened as a area. Effective? Not only have all of its ad budget on KABC result of radio" says the the number of inquiries from Radio. Why? KABC showed this company's ad manager, and KGO listeners been advertiser how to talk to the today this is one of their major impressive, but "a high thousands of people who listen distribution areas with eight percentage were from high to "news and conversation Chicago -based representatives income residential areas... from radio "... obviously a step in the instead of one. Nothing slack doctors, business proprietors right direction if you want to sell about WLS Radio's and executives." Those are shoes in Los Angeles! effectiveness here! pretty down -to -earth selling results, even for a helicopter.

ABC Radio Stations six of the best things about Radio color, as aginst 10 to 15% last year. He sented a little less than 10% of the comprises 65 %, as against 25% in envisions that color will account for company's output in 1964 and is "near- 1964. Wilding claims to be the only 75 -80% of his business within a year, ly 20 %" this year, an official noted. He Chicago -based production company and eventually Peterson will be "all felt there was a slight swing toward equipped with its own laboratory to color." His company is engaging in more animation and new techniques. process 35mm film. considerable experimentation to "get all In the Midwest Fred Olson, pres- The Fred Niles Communications Cen- possible fidelity in color prints." ident of VPI of Illinois, pointed to a ter Inc., Chicago, reported that 50% An official of Filmfair, Hollywood, "tremendous swing to color" in the of its commercial production is in color said business was "a little better than in past 30 days. Approximately 50% of and most of that is 16mm. William E. 1964, but that was a very good year." his overall volume is in color. Mr. Harder, production vice president for In dollar volume, Filmfair is "consid- Olson remarked that the company's Niles, said that to an advertiser watch- erably better" because of expansion in business is "about twice what we had ing his budget, 16mm color is adequate. color production from 25% of the projected when we opened a VPI branch He added that some of Niles long -time volume in 1964 to almost 50% this in Chicago." The company intends to black -and -white advertisers have been year. He detected a trend toward ani- establish its own optical facilities on ordering one in a series of commercials mation, which he said could be attribut- the premises, he added. in color and scheduling them in neigh- able to the "slice -of-life" approach Marvin Bailey, executive director of borhood drive-in theaters. "finally wearing thin." Sarra- Chicago Inc., reported a "tre- Douglas Film Industries Inc., Chi- Jack Minor, president of Wilding- mendous spurt" in color with three - cago, which is largely in the field of Fedderson, pegged color commercial pro- quarters of the commercial output in producing industrial films, hopes to duction at this studio at 65% of the tint. He noted that commercials intend- capture a part of the color film pro- total, as compared with 35% a year ed for spot are predominantly in black cessing work in its home city. David ago. He noted that long-time clients and white. He said that Sarra has been A. R. Jones, vice president, said that such as Oldsmobile, Pontiac and Ford working at "volume capacity" through- a survey conducted among advertising have been regular color users, and out the year, so the color spree has not agencies in Chicago showed there was that now joining the color parade are contributed materially to an increase in a definite need for improved and ex- food, toy and cosmetic companies. volume. panded film processing facilities in the Pantomime Pictures, Hollywood, re- Carl Nelson, vice president, Wilding area. Mr. Jones said that Douglas in- ported that business "is slightly better Television, Chicago, estimated that the tends to add to its facilities in an at- than last year but we are doing about company's total volume is about the tempt to gain business accruing from ex- twice as much in color." Color repre- same as last year, but that color now panded color production activity.

Top 15 petroleum advertisers spend 72% in TV

The 15 top advertisers of gasoline The top 15 companies invested $43,- than $7.7 million to TV in 1964, was and lubricants increased their invest- 432,900 in TV, as compared with the leading petroleum advertiser on ments in television in 1964 by 16% $2,598,200 in magazines and $13,- the TVB listing. Its TV expenditures over the 1963 total of $37.5 million, 950,000 in newspapers. The TVB represented a gain of 8% over 1963 according to a report last week by report dealt specifically with gas and and its TV ratio of 86% was among the Television Bureau of Advertising. oil advertising and does not include the highest. Gulf Oil showed the Each of the 15 leading petroleum other products marketed by these largest percentage increase with its companies spent more money in TV companies. $2,737,900 TV billing representing than in print in 1964, TVB observed. Shell Oil Co., which allocated more a 750% advance over 1963.

GASOLINE & LUBRICANTS Top 15 TV Advertisers (Ranked by 1964 TV investments, including companies and distributors)* 1964 1964 1964 1963 1964 1964 Spot TV Network TV Total TV Total Change Magazines Newspapers Total % TV

Shell Oil $7,513,300 199,000 7,712,300 7,159,700 + 8 252,900 958,900 8,924,100 86 American Oil 3,170,300 2,166,700 5,337,000 4,362,900 + 22 35,800 1,907,800 7,280,600 73 Socony Mobil 1,551,800 3,466,500 5,018,300 6,524,900 - 23 1,016,600 6,034,900 83 Humble Oil 1,079,400 2,919,200 3.998,600 2,322,100 + 72 735,200 2,481,600 7,215,400 55 Sun Oil 112,300 3,098,100 3,210,400 2,996,400 + 7 38,400 1,850,000 5,098,800 63 Texaco 131,400 2,899,700 3,031,100 2,040,700 + 49 287,500 784,500 4,103,100 74 Gulf Oil 1,498,000 1,239,900 2,737,900 322,200 +750 404,400 1,660,400 4,802,700 57 Phillips 2,381,800 - 2,381,800 2,214,100 + 8 - 865,300 3,247,100 73 Stand. Oil of Ohio 1,872,400 - 1,872,400 1,326,800 + 41 - 522,700 2,395,100 78 Pure Oil 1,805,700 1,805,700 1,631,300 + 11 128,100 1,933,800 93 Sinclair 1,591,900 1,591,900 2,341,200 - 32 658,300 808,700 3,058,900 52 Clark Oil 1,325,500 1,325,500 1,034,700 + 28 45,900 1,371,400 97 Atlantic 1,290,300 - 1,290,300 1,281,400 + 1 17,000 1,307,300 99 Cities Service 1,077,200 - 1,077,200 1,186,700 - 9 164,800 71,000 1,313,000 82 Stand. Oil of Calif. 544,500 498,000 1,042,500 746,000 + 40 3,900 848,500 1,894,900 55 Totals: $26,945,800 16,487,100 43,432,900 37,491,100 + 16 2,598,200 13,950,000 59,981,100 72 *Includes only gasoline and lubricants billings.

Sources: Spot TV: TVB /Rorabaugh; Network N: TVB /LNA -BAR (Net time & program costs); Magazines: P.I.B.; Newspapers Bureau of Ad- vertising.

40 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1965 THIRTY -FIVE CENTS OCTOBER 1965

11 Al HELLV1. MARCH OF EIGHT NEW ONE..HOUR TELEVISION SPECIALS

JACK HARRIS Executive Vice President of KPRC- TV HOUSTON

HOUSTON JOINS THE LONG LIST OF CITIES PREMIERING

THE MARCH OF TIME

IN OCTOBER

DO YOU HAVE THESE 8 OUTSTANDING ONE HOUR SPECIALS IN YOUR MARKET?

:ON-TACT: WOLPER TELEVISION SALES INC. 555 MADISON AVENUE, NEW YORK, N.Y. 10022 - Telephone HA 1 -5322 advertising of surveys in 1963 after a congressional committee began its FTC issues `guides' investigation of ratings and ratings services. This was the probe led by Repre- sentative Oren Harris (D -Ark.) and his special investigations subcommittee of the House Commerce Committee on ratings claims (BROADCASTING, Feb. 18. 1963 et seq.). At the same time both the FTC and the FCC issued warnings against the Calls on broadcasters to use restraint exaggerated use of survey data. (BRoAD- CASTING, June 17, 1963). The FTC warned that puffery beyond the realm and avoid distorting results, hypoing of reason might be considered false advertising or a deceptive trade practice. The FCC said it would look askance who use surveys and spring and fall sweeps. Broadcasters at this practice by a licensee and its were on notice last Another question raised involved the ratings services put use might become a character disquali- going to be held practice of networks and large stations week that they're fication at license- renewal time. of engaging in extensive big season - responsible for the validity of their The move of the agencies came opening kickoff campaigns that are claims. shortly after the FTC had signed con- was of three carried in the fall both on the air and The injunction one sent orders with the major ratings serv- Trade in print advertising. This, an FTC source guidelines issued by the Federal ices which promised not to misrepre- a to broad- said, is not in the nature of hypoing, Commission in statement sent the accuracy or reliability of their material because it is a regular practice. If it casters and others using survey data. Signing consent judgments were and promotional were done only at rating time, he point- in their advertising A. C. Nielsen Co., American Research ed out, this would be questionable. material and is the result of a study Bureau and The Pulse Inc. Although the Broadcast Rating Coun- undertaken by the FTC two years ago The FTC investigation was under (CLOSED CIRCUIT, July cil had no immediate comment the 5). the direction of Charles A. Sweeny, broad- guidelines were considered sure to get In essence the FTC called on now chief of the Bureau of Deceptive casters, advertisers, program syndicators thorough discussion at the council's scheduled meeting Friday (July Practices. Mr. Sweeny's office will en- and others to exercise restraint, avoid 9). force the new guidelines. inflating or distorting survey results, re- Less Than Rules The guidelines, it frain from hypoing, explain limitations, was noted, are "less than formal and be reasonable in making claims guides ", such as the commission has Business briefly .. . (for text, see opposite page). issued in other fields (pricing, bait and The report was accepted with some switch advertising, etc.). They will be WTS Pharmacraft, Rochester, N. Y., reservations by broadcasters, although considered, however, an FTC spokes- for its Desenex products, through none would venture a comment until man said, as if they are formal guides. Charles W. Hoyt Co., New York, is us- he had more time to study the FTC This means, he emphasized. that a vio- ing five participations a week in daily provisions. lation of any of the principles enunciat- Sports West series, on a 37- station ABC Informed sources estimated that the ed may be considered a deceptive prac- Radio West network covering Cali- Washington. rule against hypoing will affect the tice. fornia, Oregon and The present practices of one or more sta- The FTC initiated its study of the campaign will run through Oct. 31. tions in 90% of the rated markets. In American Airlines, through Doyle Dane TV about 280 markets are rated; in Bernbach, both New York, has signed radio, approximately 300. a four -and -a- half -year contract with Hypoing is the practice of a station, WJR Detroit for nightly Music 'til when a survey is underway in its terri- Dawn. For the past year, the program tory, to upgrade the quality of its pro- was broadcast in that area on CKLW grams, run contests and undertake Windsor, Ont.,- Detroit. Music 'til Dawn other activities to attract a greater than has been on the air for the past 12 years normal audience. with a six -hour nightly format, starting Other questions that were raised in- around midnight. In other cities, the formally by broadcasters and rating program is on was New York, WBBM service officials involved the practice of Chicago, WEEI Boston, KCBS San Fran- radio rating services surveying a cisco, KNX Los Angeles, wroP Washing- specific number of counties requested ton, KRLD Dallas and wiw Cincinnati. by their clients. The FTC guide suggests Fisher Body Division that it may be a deceptive practice to of General Mo- tors Corp., Warren, make a claim based on a survey of Mich.. through Tat- only a segment of the total population. ham -Laird & Kudner Inc., New York, An FTC source responded that this will sponsor a portion of its 35th annual practice would not require any change, Craftsman Guild Awards banquet on if the broadcaster in his advertisements CBS Radio (July 26, 9:05 -9:15 p.m., EDT) when or promotion does not claim that the national awards are an- survey represents his entire listening nounced. audience. Gillette Co., Boston, Sawyer's Inc., In television, apparently, there is no Portland, Ore., and Humble Oil & Re- such problem. Both A. C. Nielsen Co. fining Co., Houston, are purchasers in and American Research Bureau cover FTC's Sweeny NBC -TV's nighttime schedule next sea- 95% to 98% of the audience in their He's at the helm son. Gillette, through Clyne Maxon

42 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1965 Text of the FTC statement on ratings

The Federal Trade Commission assumes responsibility for interpret- imperfect. Any such claim should be last Thursday (July 8) enunciated a ing the data accurately. Thus, he accompanied by a disclosure that three -point guide governing the use should not engage in activities cal- any figures cited or quoted are esti- of ratings surveys in advertising. This culated to distort or inflate such mates only or are based upon esti- is the full text of the announcement: data -for example, by conducting a mates, and are not accurate to any "Investigations by Congress and special contest or otherwise varying precise mathematical degree unless by the [Federal Trade] Commission his usual programing, or institut- based upon a true probability have disclosed widespread misuse of ing unusual advertising or other pro- sample. Audience surveys are not in audience survey results, use of un- motional efforts, designed to in- practice based upon true probability reliable survey data, and tampering crease audiences only during the sur- samples. with and distortion of survey results, vey period. Such variation from nor- "3. Such claims should not be which has resulted in deception as mal practices is known as 'hypoing.' based on data obtained in a survey to the size, composition, and other "It is also improper to cite or that the person (or firm) making the characteristics of radio and television quote from a survey report or survey claim knows or has reason to know audiences. These matters are, of data in such a way as to create a was not designed, conducted, and course, important to advertisers in misleading impression of the results analyzed in accordance with accepted these media. of the survey, as by unfairly basing statistical principles and procedures, "The commission believes that, to audience claims on results achieved reasonably free from avoidable bias, avoid such deception, television and only during certain periods of the and based on a properly selected radio broadcasters, other persons broadcast day or on a survey of only sample of adequate size. Such claims selling advertising or broadcasting a segment of the total potential should not be based on survey re- time or programs, advertising agen- audience. ports or data that do not reliably cies, and advertisers should, in mak- "2. Audience data are based on reflect current audience coverage, ing claims based on survey results sample surveys not derived from either because the passage of time or data, observe the following basic complete measurements of audiences. has made the data outdated, or be- guidelines. As such, they are statistical esti- cause a later survey report encom- "1. A person (or firm) making a mates, and, at best, are of only limit- passing essentially the same area has claim concerning the size, composi- ed reliability due to errors and dis- been published, or because of the tion or other important characteris- tortions inherent in the statistical entry or departure of a competitor. tics of a listening or viewing audience methods yielding such data. Claims or for any other reason. is responsible for seeing to it that as to audience coverage based on "These guidelines are offered . . . the claim is truthful and not decep- audience surveys should therefore for consideration in avoiding pos- tive. If he bases his claim on the be qualified in recognition of the ible violation of the Federal Trade results of an audience survey, he fact that survey data are inherently Commission Act."

Inc., New York. has added Run for Ohio and Arizona, and Post Puffed Cleveland. Sanford Schwartz is in Your Life and The Man from U. N. C. Corn Flakes. through Benton & Bowles, charge of the New York office, at 16 L. E. to its Tuesday movie sponsorship New York, in Southeast and West. West 46th Street. Harry Gabauer heads previously announced. and is also repre- California dates and prunes will both the Cleveland office, at 3666 Fenley sented with its long -term sponsorship of be promoted by Don McNeill on his Road, Cleveland Heights. the World Series and the All Star base- Breakfast Club weekday morning broad- Different quarters a New York Services ball game and the Rose Bowl football casts on ABC. California Date Grawers, for Advertising Inc. has game on the network. Humble's order, moved its of- through Carson /Roberts, Los Angeles, fices from 545 Madison Avenue to 29 via McCann -Erickson, Houston, is for starts its 13 -week campaign of twice East 61 Street, Run for Your Life, The Wackiest Ship New York. Phone: weekly participations on Sept. 14. Cali- (212) HA 1 -4480. in the Army and Convoy. Sawyer's, fornia Prune Advisory Board, through through BBDO, New York, purchased Botsford, Constantine & McCarty, San time in Run for Your Life and Convoy. Francisco, begins its participations, also Commercials in Also announced: Scott Paper Co., Chi- for 13 weeks, starting Sept. 22. cago, through J. Walter Thompson Co., production ... that city, will be the advertiser for the Chevrolet Motor Division of General second year on America's Junior Miss Motors Corp., through Campbell -Ewald Listings include new commercials Pageant national finals colorcast on Co., both Detroit, will sponsor the 28th being made for national or large regional NBC -TV from Mobile, Ala., next annual All- American Soap Box Derby radio and television campaigns. Ap- March 26 (8 -9 p.m. EST). (Aug. 7, 5:45 p.m. EDT) on CBS Radio. pearing in sequence are names of adver- General Foods Corp., White Plains, tiser, product number, length and type N. Y., is using network and spot TV of commercials, production manager, to test three new products. The prod- Also in advertising ... agency with its account executive and ucts, agencies and test areas are: Tasti- production manager. Fries, through Young & Rubicam, in New offices Mel Blanc Associates, Salad Hollywood based Chuck Blare Creative Services, 1606 North Argyle- - Ohio and Pennsylvania; Minute creator of humorous Street. Hollywood 90028. Macaroni, through Ogilvy, Benson & radio and TV commercials, has opened Lincoln Savings & Loan Association, Los An- Mather, New York, in Connecticut, new sales offices in New York and geles (services); four 60's for radio. Agency:

BROADCASTING, July 12, 1965 43 In union radio there is strength The words, union organizing, are beside a display. Radio, with its mercial declared, saying salespeople apt to bring mental pictures of ora- ability to go everywhere, was chosen there joined the Retail Clerks Union. tors on soap boxes, union officials as the medium. "They got a 17-cents-an-hour talking to workers at the plant gate, The seven stations used were raise," the message continued. "And handbills announcing a meeting at chosen as the result of personal inter- they got the second part of this three - the union hall. views with 300 retail clerks who part raise last Tuesday. The day you Maybe that was the way it was, were questioned about their favorite went back to work. What did you and may still be, in some places. But stations and listening times. Three get in Los Angeles last Tuesday? not in Southern California for the of the stations have all -talk program Tired feet. But it doesn't have to be Retail Clerks International Associa- formats, two specialize in news, that way. You can call the Retail tion, a national union with head- sports and middle-of -the road music, Clerks Union ... and find out how quarters in Washington. one broadcasts only classical music they can help...." The RCIA takes its organizing and the seventh specializes in coun- The Payoff Did they call? They seriously. It has a product to sell - try- and -western music. did. More than 100 strong and just union membership. It has a message The obvious omission, stations how many more will never be known about the advantages union member- with a top 40 format, was deliberate, because at that point the union's ship has brought to retail clerks else- according to agency President J. M. telephone -answering apparatus broke where, which could be shared by the Sachs who said: "Those stations down. The union executives were retail clerks in Southern California appeal most strongly to the elated with this response, Mr. Sachs if they become organized. younger clerks, largely temporary said. "By union measurements the Like any well- managed business employes, the group least likely to radio campaign was a tremendous concern with a product to sell and a stay at the same job or the same success. Something resulted that had message to deliver, the RCIA has store for long and the group least never happened before: People called turned to advertising. Like any well - likely to be interested in the benefits in large numbers and actually asked managed business concern, it has offered by membership in the Retail to become members of the union. employed an advertising agency. J. Clerks International Asssociation." They risked being fired, and still they M. Sachs & Co., Beverly Hills, Calif., For Clearer Communications called." to help plan the strategy and to place Mr. Sachs noted that for advertis- Similar spots in the same number the advertising in mass media (and, ing purposes, the organization is re- and on the same stations were used incidentally, to redesign the handbills ferred to as "Retail Clerks Union," over the Fourth of July weekend into more attractive, more effective, a name easier to grasp and to retain. and a third barrage is scheduled for message bearers). The radio campaign commenced Labor Day. While They're Relaxing Depart- during the Memorial Day weekend, A "softening campaign" to pre- ment store clerks were chosen as the when 190 one -minute union an- dispose the retail salespeople to the initial target, as few Southern Cali- nouncements were broadcast. The union messages ran on television for fornia department stores have union message, presented in three copy six weeks in last year's pre- Christmas contracts. Three -day holiday week- variations, reminded the listener "if season and further use of TV is plan- ends (there are three of them this you're a salesperson in a retail store," ned for this fall. Large -space news- summer) were picked as the best he probably hasn't had a raise for paper ads, run infrequently but time to reach the clerks as they were a long time, "because there's no un- prominently, present the same theme resting their feet from the daily rou- ion to help you." But things are dif- with large pictures and a minimum tine of standing behind a counter or ferent in San Francisco, the com- of type.

Frojen Advertising, Los Angeles. Phil De Briere, ment conference program is in keeping account executive. Blair Walker, agency, pro- RAB conferences with the establishment [last month] of ducer. separate divisions at RAB to provide Mutual Broadcast Productions of Larchmont, Box will feature sales specialized service for large and small 303, Larchmont, N. Y. market stations," Mr. David said. Beltone Hearing -aid Center, Mount Vernon, The Radio Advertising Bureau's re- "We're seeking to make the manage- N. Y. (institutional, endorsement); four 60's, two ment conferences of more direct use to 10's for radio. Placed direct. gional management conferences this year will concentrate on sales and will executives attending than ever before by Gerald Schnitzer Productions, 6063 Sunset Boule- be split into separate sessions for large - the two-conferences-in-one concept and vard, Hollywood. market and small -market stations. by re- emphasizing sales as the theme. Chrysler Corp., Detroit (Plymouth); four 60's The departures from the format of These will be the most sales- oriented for TV, live on film, color. Ben Norman, pro- conferences in the history of these fall N. W. Ayer, Detroit. past RAB station management meetings, duction manager. Agency: meetings. Ed Manser, agency producer. which have explored a wide range of problems in sessions for stations from Executives participating may elect to Shield Radio & TV Productions Inc., 919 North markets of all sizes, are being an- attend either the small-market or the Ernst Court, Chicago 60611. nounced today (July 12) by Miles large- market session. The large- market Quaker Oats Co., Chicago (Aunt Jemima pan- cakes); one 60, one 30 for P/, music tracks. David, RAB executive vice president agenda includes topics like "How to James C. Dolan, production manager. Agency: and general manager. Create Added Planks in Your Sales J. Walter Thompson, Chicago. John Wallington, Six of the "two-conferences -in -one" Platform Through Research" and agency producer. sessions will be held, starting Sept. 8 -9 "Trends in National -Regional Spot Alberto -Culver Co., Chicago (New Dawn); three at Detroit and ending Oct. 14 -15 at Radio Sales." The smaller- market ses- 30's for N, music tracks. James C. Dolan, production manager. Agency: J. Walter Thompson, San Francisco. sion, devoted more to the retailer- sales- Chicago. SW Berg, agency producer. "The complete split of the manage- man relationship, will deal with such sub -

44 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1965 Only the sunshine covers South Florida better than

In both the January and March ARB surveys, a special been dominant over -all in South Florida for 193 con - analysis of the Top 50 Markets surveyed ranks WTVJ secutive months. We call this continuing leadership to as the nation's Number One CBS affiliate in share /f/+ \\ your attention because, in these changing times, of audience. This excludes markets where the 1(1 11 sometimes it's news when nothing changes. CBS station faces UHF competition. WTVJ has ; % Represented by Peters, Griffin, Woodward, Inc.

BROADCASTING, July 12, 1965 45 Bects as "New Trends in Selling Radio to avoided in order to keep "distractions" Rep. appointments ... Retailers" and "Gimmicks and Gadgets to a minimum. The schedule: that Help Salesmen." Sept. 8 -9: Detroit (at Northland WNJU-TV Newark, N. J.: National "Controlled bull sessions," in which Inn). Television Sales Inc., New York. station executives exchange views on Sept. 22 -23: New Orleans (Fon- common problems, will remain a fea- tainebleau motor hotel). WCCB -TV Charlotte, N. C.: Adam ture of the sessions, open only to general Sept. 29 -30: Atlanta (Hilton Inn). Young Inc., New York. management and sales executives. 4 -5: New York City (West- RAB said meeting places in the six Oct. chester Country Club, Rye, N. Y.). WSEN - conference cities, chosen to meet spec- Syracuse, N. Y.: Venard, Tor ifications indicated by an informal sur- Oct. 11 -12: Chicago (Pheasant Run bet McConnell, New York. vey of RAB members, are at or no more Lodge). than a half -hour drive from an airport Oct. 14 -15: San Francisco (Hyatt Wvou Tampa, Fla.: Advertising Time but that "downtown locations" were House) . Sales, New York.

Freshened your makeup -er -car paint lately?

Earl Scheib Inc., nationally known visual portion is done pantomime, ror and as she wipes her face, the repainter of automobiles, whose com- while the sales message is presented voice observes that at Scheib's "dents mercials in the past years have been by an off -camera voice. and scrapes are hand -sanded down of the hard -sell type traditionally For example, one opens with a to the bare metal, covered with a pro- connected with this line of business, long shot of a smart restaurant full tective coat [now she's powdering has shifted to the opposite extreme of people busily eating, drinking and her face] and hand -sprayed in your in the new 60- second TV spots now talking. A young lady excuses her- choice of colors [now she's adding in 14 major markets, coast -to- self from her escort and heads for rouge]." coast. This 13 -week campaign will the ladies' room. Nobody notices, She re- enters the dining room

include a total of 884 broadcasts. but heads turn to look at the glam- proudly as the voice continues ". . . The switch is an experiment, ac- orous girl who is coming out as the and no one can tell it from a hundred cording to Charles Gumberg, ac- first one goes in. dollar paint job. It's that perfect. count executive for the Scheib adver- "Sometimes," says the off -camera Looks like a hundred and makes tising at MacManus, John & Adams, voice in a soft and intimate tone, you feel like a million ..." and now Los Angeles, recently appointed as "you get so accustomed to looking everyone notices her as she rejoins agency for the auto repainting firm. at your old paint job that you don't her companion. Bud Boyd, creative director; Harmon realize how bad it looks. She smiles happily as the voice O. Nelson, broadcast director, and Mirror, Mirror "Other people concludes: "Drive your car to Earl Jerry Mathai, writer, also worked notice, though," the voice continues, Scheib tomorrow morning; drive on the new spots, which are so soft suggesting that the viewer drive his home a new paint job tomorrow sell that they do not ever show an car to Earl Scheib to get "hundred night." automobile, either before or after a dollar looks in a paint job for only Changing Habits The radical Scheib refinishing job. $29.95, including everything." Our change in the Scheib TV commer- Filmed in full color, each spot's heroine is now seated before a mir- cials, Mr. Gumberg explained, is part of a program to enhance the company's image, to interest the kind of car -owner who most likely would not have responded favorably to the previous ads that stressed the low price so strongly. Surveys show, that the public has underestimated the quality of the work. Mr. Gumberg further explained: Many families, especially in the group that has been the first to become color -TV set owners, no longer turn in an old auto when a new one is purchased. The old car now goes to the wife as a second family vehicle, or to the teen-ager as a third family car. Being older, the second or third car may be ready for a new paint job. The family with a color TV set is the kind of family to want things looking smart and should need only a subtle reminder to check and see if the old car isn't really too shabby and if it is-well, Earl Scheib Actress Diane Tabbans and mirror help create the analogy. can remedy that.

46 (BROADCAST ADVERTISING) BROADCASTING, July 12, 1965 We know we're being watched

Ten million pairs of eyes in News and information pro- we have won so far in '65 Southern California can see grams that bring the impor- are: The United States what we're doing. All it tant issues out in the open. Conference of Mayors Broad- takes is a flick of a switch to These include debates and cast Pioneers award for the Channel 4. discussions on human rela- greatest service to a local People turn to KNBC for tions. And inhuman rela- community; the National the clear picture of our tions. Programs that deal Conference of Christians and sprawling, booming, commu- with mental health, juvenile Jews award; and three nity. They look to us for the delinquency, water shortage, Emmys for public service complete story on the prob- and traffic congestion. programs. lems and issues that are of We are proud to present We are honored. great concern to every South- programs that are as clear land citizen. They care and and convincing and interest- we care. That's why we pre- ing as we can make them. sent hundreds of programs In recognition of our KXBCP4 every year that serve the efforts we have received Los Angeles' interests of a special public: many awards. Among the 24 community -minded station A COMPLETELY NEW CONCEPT IN COLOR TV CAMERAS S with black! Like the black plate in four-color printing, this radically new camera uses a "black tube" to produce perfect color pictures

Ask any printer and he'll tell you that four -color printing needs a black plate to supply "snap" to the color picture. For the same reason, the TK -42 color camera has a separate luminance (black) tube added to the red, green and blue (color) tubes. Result: Finest detail and superior color pictures.

Everything about this great new camera contributes to the finest, most reliable color reproduction ever provided. Stabi- lized circuitry permits it to operate for long periods without plug -in pro- adjustment. Completely transistorized, modules This 41/2-inch image orthicon (black tube) is used in the vide highest performance and reliability. Big 41/2-inch image separate luminance channel to sharpen the color picture and to assure a high-quality monochrome picture. orthicon tube in luminance channel provides high quality monochrome pictures, as well as highest quality color pictures.

The separate luminance principle has been proved by more than 5 years of intensive engineering, product research and field testing. Several models have been demonstrated at three NAB Conventions. In 1962, broadcasters registered their choices regarding the separate luminance principle, as well as other features. The result is the TK- 42...a new standard of color picture quality!

Transistorized modules afford easy servicing, are more reliable, and provide highest performance.

Call your RCA Representative for the complete story. Or write RCA Broadcast and Television Equipment, Building 15-5, Camden, N. J. lowering of the bars." NAB code director Howard Bell had BAR estimates for 11 markets called the ban revocation "philosophi- cally right" and maintained that it did Estimates of the dollar volume of national spot, regional and local busi- not mean all personal -product ads would nonnetwork television business on ness on the air during the week in- be approved by the code. the air in 11 U. S. markets during dicated. The Taft stations are: WKRC -AM -FM the week ended June 18 are reported Week ended June 18: Cincinnati and wTVty -AM -FM Columbus, herewith as compiled by Broadcast both Ohio; WGR -AM -FM Buffalo, N. Y.; Advertisers Reports. The estimates Amarillo, Tex. (3) $ 49,870 WRAF -AM -FM Kansas City, Mo., and are based on monitoring, using dis- Harrisburg, Pa. (4) 103,115 WIRC -AM -FM Birmingham, Ala. Indianapolis (4) 275,186 counted -rate formulas. Little Rock, Ark. (3) 67,322 Numeral in parentheses immedi- Los Angeles (7) 1,925,605 ately following the market name in- New York (6) 2,570,960 Libby moves to T -L &K dicates the number of stations moni- Philadephia (3) 894,090 tored. Dollar figures are for amounts Portland, Ore. (4) 189,789 Libby, McNeill & Libby, Chicago, Providence, R. I. (3) 167,478 received by stations, before commis- has picked Tatham -Laird & Kudner, San Antonio, Tex. (3) 105,907 million sions and are BAR's estimates of all St. Louis (4) 357,280 there, to handle its $2.5 frozen foods -canned meat account, switching from J. Walter Thompson Co., Chicago. JWT, principal Libby agency since Taft stations continue last Wednesday (July 7), Lawrence H. 1897, continues to handle other Libby Rogers II, Taft president, said the NAB's billings totaling some $4 million. personal products ban new policy will "prove to be ill- advised and short sighted ... the ultimate effect The five radio stations of Taft Broad- will be to cheapen and debase the pow- Chock Full names BBDO casting Co. will continue to ban per- erful medium of radio by progressive sonal product advertising and will not deterioration of standards." The Chock Full O'Nuts Corp., New go along with the recent decision of the He said personal products "and their York, last week appointed BBDO, same National Association of Broadcasters related problems" don't belong in the city, to handle advertising for its coffee radio board in removing the ban from living room. products and restaurant chain. Monroe the radio code. Mr. Rogers maintained the general Greenthal Co., agency since January, In a wire to Taft station managers public does not want "this kind of a resigned the $2 million account. THE MEDIA

operator (CLOSED CrRCUiT, June 7). under the collective corporate name of Teleprompter H &B American Corp., a major CATV Comtel Inc. The other two companies owner, claims to have 88,467 sub- in the group were Bell Television and scribers. Acme TV Antennae Corp. buys 3 systems The three companies acquired by This group maintained that the de- Teleprompter are Electronic Installation mand for CATV in New York City Claims New York City Corp., RETMA Electronics and Ampli- could be substantially met by master an- tel Inc. which is also a manufacturer of tenna systems with only minimum aux- master antenna systems master antenna equipment. Headquarters iliary use of underground cable. Its peti- of the systems are in New York City, tion was dismissed in recommendations make it biggest in CATV two in Queens and one in the Bronx. made by the city's franchise bureau as A fourth master antenna company is not suited for consideration with the expected to be acquired by Teleprompt- other petitions for conventional CATV Teleprompter Corp. last week claimed er shortly, in a deal which will report- franchises. it had become the country's largest edly involve a transfer of another Teleprompter Corp. is also an appli- community antenna television operator 12,000 shares of Teleprompter stock. cant for a New York City franchise and with the acquisition of three companies The three already purchased operate or although it was not recommended by the which operate and maintain master an- maintain systems in apartment buildings franchise bureau as an operator in New tenna installations in New York, New under a variety of contractual arrange- York it still considers itself in the run- Jersey and Connecticut. ments with building owners. Together ning for a grant there. Final determina- Included in the purchase, made for they own or service a reported 200,000 tion on New York franchises is yet to a price described as in excess of $1 mil - individual set installations. be made by the city's board of estimate. lion-a combination of cash and Tele- Stock Up The stock transfer for Teleprompter is also an applicant for prompter stock-are the contracts of an the three companies amounted to 61,000 systems in 13 Connecticut communities estimated 30,000 subscribers to master shares of Teleprompter which closed at and in Pittsburgh. antenna systems who pay for their serv- $11, up 44 last Thursday (July 8) the Board chairman and president of ice on a monthly basis. The fees are day the deal was completed. The trans- Teleprompter, Irving Kahn, said the said to range between $1 and $2 ferred shares would thus be valued at three acquired companies are all run- monthly. approximately $671,000. ning at a profit and could be expected These qualify as CATV subscriptions, Amplitel, RETMA and Electronic to contribute to Teleprompter profits in according to Teleprompter, and when Installation were three members of a the last half of 1965. added to the 60,000 subscribers to the five- company group that banded to- Additional investment to broaden the company's previous 16 systems give gether during New York City's CATV base of its New York antenna operation Teleprompter a total subscription of franchise hearings to present the city will bring its outlay in the current pro- 90,000, making it the largest CATV with a joint petition for a franchise ject to $2 million, it was said.

50 BROADCASTING, July 12, 1965 BIG STARS! BIG TITLES! BIG COLOR! BIG PROMOTION! BALTIMORE VIEWERS HAVE ALREADY MADE CHANNEL 2 THEIR NUMBER 1 MOVIE STATION WITH SATURDAY'S "BIG MOVIE OF THE WEEK" AND 13 OTHER WEEKLY FULL LENGTH FEATURES! NOW...

:FRIDAY'S BIG .i OVIE PREMIERES AUGUST. 6 AT 11:20 PM CONTINUING THE SAME GREAT MOVIE TRADITION ... FEATURING, AMONG OTHERS, FIRST RUNS FROM NEW UNIVERSAL -102 TITLES... SELECTED FROM THE CHANNEL 2 $1,000,000.00 MOVIE LIBRARY...

HERE ARE JUST A FEW ... "HORIZONS WEST ", Rock Hudson, Robert Ryan; THE PRIVATE WAR OF MAJOR BENSON ", Charlton Heston, Julie Adams; "BRIGHT LEAF ", Gary Cooper, Lauren Bacall; "HASTY HEART", Ronald Reagan, Patricia Neal; "JIM THORPE, ALL -AMERICAN ", Burt Lancaster, Charles Bickford.

In Maryland Most People Watch WMAR -TV O CHANNEL 2,SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MO. 21212 Represented Nationally by THE KATZ AGENCY. INC.

BROADCASTING, July 12, 1965 51 vision service beyond that which pri- a later date to convert the UHF or Report explores marily serves commerce." VHF translater into a regular TV sta- From recommendations studied at tion. the Dec. 7, 1964, funds conference in The FCC order also notes that ques- ETV finances Washington (BROADCASTING, Dec. 14, tions of nonduplication and other as- I964), the report concludes with these pects will be considered in connection suggestions: develop both instructional with the commission's pending inquiry NAEB study gives and general exchange libraries; with and proposed rulemaking dealing with "proper controls to insure freedom of community antenna TV operations. budget breakdown; lists content," consider partial federal sup- recommendations for growth port for community service programs; Big talk about big top, establish a national fund raising organization to work with local drives; seek no purchase yet regional, then na- but Ninety -five U. S. educational televi- interconnection on a federal sup- sion stations divided about $35 million tional basis, with state and A purchase of Ringling Bros. Barn- technical as- in 1964, according to a study released port for nonprograming, um & Bailey circus by MSG -ABC Pro- last week by the Educational Television pects; consider an endowment system ductions Inc., New York, a partnership col- Stations Division of the National As- similar to that of the land grant of ABC and Madison Square Garden en- sociation of Educational Broadcasters. leges. The report also says that Corp., was said to be in the wind last associa- ETS compares the figure, an average dorsement by selected national week. But the wind was a gentle one, it and of $370,000 a station, with operating tions and organizations is desirable was indicated by spokesmen, who said expenses exceeding $700 million for the that a White House or national citizens' talks have been on for six months but should he held in 565 commercial TV outlets in 1963. conference on ETV that no decision on a sale is in sight. 1967. The typical educational station re- 1966 or A week before, MSG -ABC, formed considered and rejected ceived 54% of its income from direct Among ideas in November 1964 as a backer of new budgeted support (from parent educa- were proposals to finance educational nonsports spectaculars, made its first tional organizations, local boards of ed- TV with a pay -as- you -view system, or acquisition. That arrangement involved %, license fees for ucation, state agencies); 23 from through taxes and /or an 80% interest in two American and gifts, grants, donations; 21% from television receivers. two European productions of Holiday services (such as leased production facil- on Ice shows with MSG -ABC's pres- ities or contracturai arrangements be- Translators allowed ident, Morris Chalfen, who also is the tween a community station and the ice show producer, retaining the re- local school board), and 2% from on U and V channels maining 20% (BROADCASTING, July 5). other sources, according to the 182 - John Ringling North controls 51% page document. The FCC amended its television of the circus stock with other members Average broadcast is nine and time broadcast rules last week to permit of the Ringling family holding 49 %. one -half hours a day, five days a week, translators with up to 100 -w power to Price for the circus was said to be in 42% which is for in- school use. The of operate on unoccupied VHF and UHF the $10- million area. typical station represents an investment channels now assigned to communities ABC refused to comment on the of $540,000; employs 26 fulltime and in the commission's TV table of assign- report. Irving Mitchell Felt, president 10 parttime workers. ments. of the Madison Square Garden Corp., Of the general types three (commu- The rules, which become effective said talks had been going on for the nity, state -owned and school or univer- Aug. 16, are designed to provide a past six months, and Ned Irish, pres- sity- owned), the community stations re- first or choice of television signals to ident of Madison Square Garden (a ported the highest incomes, the highest isolated rural areas still without service division of the parent corporation) said expenses and the financial greatest diffi- which receive inadequate he- discussions had been held but that no culty or signals (50% with outgo greater than in- cause of intervening terrain. decision was in the making that would come). As of 1964, ETS December The amendments, as adopted by the lead to a business relationship. A found 32 stations licensed to commun- commission Wednesday (July 7), are spokesman for the circus, which was in ity organizations, 31 to universities, 19 substantially the same as those propos- Calgary, Alberta, Canada, for perform- to public schools and boards of educa- ed earlier this year when the rule - ances last week, said he had heard tion and 13 to state ETV commissions. making was initiated (BROADCASTING, rumors of talks going on but didn't The report advocates public support Feb. 22). know any details. at all levels for a strong, interconnected, Among the significant changes will nationwide educational system, but he that UHF translators, previously re- CBS -TV gets WCEE(TV) does not favor assessing commercial stricted to channels 70 through 83, broadcasters to that end. will now be permitted on all UHF WcEE(TV) Freeport- Rockford, Ill. Separate TV System C. Scott Fletch- channels, 14 -83; VHF television sta- will become a primary affiliate of CBS - er, ETS executive consultant, comments tions, previously prohibited from using TV on Sept. 12, replacing WREX -TV in a foreword: "Some people still ask VHF translators to extend their signals Rockford, as the CBS -TV outlet in that why commercial networks and stations beyond the station's grade B contour, area, officials announced last week. The cannot provide our educational pro- may now do so. new station, on channel 23, is owned graming, including classroom instru- The amended rules specify, however, by Rock River Television Corp. with tion. In view of our system of com- that commercial applicants for these David A. Carlson as president and Earl petitive free enterprise, under which translators cannot request channels re- W. Hickerson as general manager. they operate and with which there is no served for noncommercial educational WREX-TV, on channel 13, is a primary disagreement whatsoever, such a plan use. Educational applicants, on the ABC -TV affiliate but has been taking is virtually impossible. Even if we other hand, may apply for unoccupied CBS programs too. WTVO(TV) Rock- could make such arrangements on a commercial as well as reserved educa- ford, on channel 39, is an NBC -TV pri- national scale, it would be a mistake. tional channels in the table. Either ap- mary but has also taken some program- The fact is that we need a separate tele- plicant will be given an opportunity at ing from both other networks.

52 (THE MEDIA) BROADCASTING, July 12, 1965 The soundest sound in broadcasting is the new sound of GATE

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HARRIS INTERTYPE CA CORPORATION S

GATES RADIO COMPANY Offices: New York, Houston. Los Angeles, Washington, D.C. A Subsidiary of International Corporation, New York City Harris.lntertype Corporation Export: Rocke In Canada: Canadian Marconi Company, Montreal QUINCY, ILLINOIS 62302 CATV's big issue: pole lines Running battle with telephone companies over contracts and higher rates may be biggest bread -and -butter issue as NCTA meets

When community antenna operators "encouraging." Expected soon is a state- CATV operators. And in the last few meet in Denver next week for the 14th ment from NCTA President Frederick months, many independent telephone annual convention of their trade as- W. Ford incorporating his understand- companies have established CATV sub- sociation, they're going to have a num- ing with telephone officials. Also among sidiaries, projected to furnish cable ber of national issues facing them -plus the NCTA party were Robert D. L'- service via their parent communications one very local bread -and -butter prob- Heureux, general counsel, and Ben systems (BROADCASTING, May 10). lem. Conroy Jr., chairman of the NCTA In May the third largest U. S. inde- The national issues are legislation, pole -line committee and incoming pendent telephone company combine regulation, copyright fees. All have NCTA chairman. announced the formation of a CATV been well publicized in recent weeks They met with Gordon Thayer, subsidiary. It plans to offer the service and will be given major attention at the AT &T vice president, and J. J. Clerkin, in all of the 500 communities in which Denver meeting of the National Com- Jr., General Telephone vice president. it has telephone companies. This is munity Television Association. But the The problem: Both telephone com- United Utilities Inc., Kansas City, Mo., most intense interest of rank and file panies and their subsidiaries are seem- which has established United Transmis- CATV'ers is on another increasing prob- ingly reluctant to renew pole -line con- sions Inc. to handle the CATV busi- lem -that of pole lines. tracts, appear to be fostering use of ness (BROADCASTING, May 31). This has been simmering problem their own facilities on a lease basis, The largest independent, General for the past several months but it re- and, where pole -line agreements are Telephone & Electronics, also has estab- cently came to a boil. So important did the rates are doubled and lished a CATV subsidiary-GT &E Com- the pole -line issue become that two renewed, increases in munications Inc. weeks ago a trio of NCTA executives sometimes tripled through Bell spent two days in New York in meet- base charges with added fees for extra for Service Bell System tele- ings with AT&T and General Telephone services. phone companies have not gone into & Electronics Corp. officials (CLOSED For the past few months, telephone the CATV business. They have, how- CIRCUIT, July 5). companies have been filing state tariffs ever, filed tariffs to provide this service. The result, they report informally, is to provide communications service to How seriously is the threat taken by

Is Oren Harris about to don a judge's robes?

Can a powerful chairman of the publicly declined to be considered. many men's service and fraternal or- House Commerce Committee find He has made no such statement this ganizations. happiness as a federal judge? That time. Unlike Mr. Harris, who is known question sparked many speculative Next in line for the top post on for having a finger in every pie, Har- conversations on Capitol Hill last the Commerce Committee is Repre- ley Staggers is spoken of by Hill week following an Associated Press sentative Harley O. Staggers, a ninth- people as easy going, with his pri- report from Little Rock that Repre- term Democrat from Keyser, W. Va. mary interests concentrated in the sentative Oren Harris (D -Ark.) will He is currently chairman of the transportation, labor and power accept a call to the bench next year. Commerce Subcommittee on Trans- problems of his district. His feelings The discussion was bolstered by portation and Aeronautics, and on matters of controversy in the reports that he was being investi- chairman of the Subcommittee on broadcasting world are not known. by the FBI, a routine pre- gated Census and Statistics of the Com- If Mr. Harris should leave, Rep- liminary to presidential appoint- mittee on Post Office and Civil resentative Walter Rogers (D- ments. The White House wasn't say- Tex.), Service. as chairman of the ing anything, and neither was Mr. Commerce Sub- He was born Aug. 3, 1907, in committee Harris. on Communications and Keyser, educated at Emory Power, would be the ranking Sources close to the chairman, and expert on who has played a key role in much Henry College, and taught and broadcasting matters. However, legislation of interest to broad- coached high school sports for two congressional experts point out that casters, say that as far as they know years, then moved to head coach at Representative Staggers could choose he is happy where he is. They re- Potomac State College in Keyser. to head that subcommittee himself, call, however, that when similar He also served as Mineral county since coal and natural gas are of rumors arose three years ago he sheriff from 1937 -41, and is active in great concern to his state.

54 (THE MEDIA) BROADCASTING, July 12, 1965 CATV operators? George Barco, Mead- pole per year. This contract was signed, ville, Pa., 15 -year CATV veteran who Albert Ricci, president of Pioneer Val- `Test' stamp also is a consultant, commented: "This ley, recounts only after he definitely telephone company activity is the most showed his determination not to lease serious threat that has arisen to CATV. facilities from the Bell System. on pay TV hit It's much more dangerous than the Contract Terminated In Oil City, FCC, Congress or the copyright issue." Pa., National Trans -Video Inc. which Teleglobe What has raised the hackles of owns the CATV there was told its con- backs petition CATV's can tract with be illustrated by a few General Telephone of Penn- of Zenith, Teco, examples: sylvania for pole rights was being can- claims In Mansfield, Ohio, the Multi -Chan- celed effective Nov. 30. General Tele- backers shy from experiment nel Cable Co. received a franchise a phone urged the company to lease fa- year ago. During months of what cilities but after refusal by the cable turned out to be fruitless negotiations operator, offered a new pole contract. Teleglobe Pay -TV System Inc. told for pole rights with the Mansfield at higher rates and with extra charges the FCC last week that authorization for amplifiers, Telephone Co., an independent phone guy lines and FM chan- of a nationwide system of pay televi- nels. company (which has since announced sion is essential if pay TV is to have a it was planning to establish its own B. D. Jarvis, president of the Dallas - fair chance in the public market place. CATV system), Multi -Channel took the based National Trans -Video group of Teleglobe expressed the view in a big plunge and began erecting its own CATV systems, estimates that the fee comment supporting the petition of poles in the area known as Ontario. of 50 cents a pole for each FM signal Zenith Radio Corp. and Teco Inc. for So far 600 -odd poles have been in- brought to his subscribers in Oil City a rulemaking to authorize nationwide stalled at a cost of about $12,000, and would mean an extra $15,000 a year pay TV. service is about to start for this section. for his system. He notes that there are Zenith and Teco, together with RKO Altogether for the 200 -mile Mansfield over 20 FM stations operating in the General Inc., are conducting a pay -TV CATV system, Multi- Channel plans area. test over RKO's wHCT(TV) (ch. 18) 3,800 poles. NCTA must "come to grips" with Hartford, Conn. The commission in Many Holdings E. L. Glockner, this problem at the convention, Mr. May extended the test for a second Portsmouth, Ohio, auto dealer, is presi- Jarvis says. The meeting, he adds, "will three -year period (BROADCASTING, May dent of Multi- Channel, which also holds be the most important convention ever 24). franchises for Portsmouth and about a held by NCTA." Teleglobe, which has developed pay - dozen other Ohio communities which In Titusville, Pa., Robert J. Tarlton, television systems for both over- the -air Mr. Glockner declined to identify. owner- manager, reports that he has and cable transmissions, said present The situation, Mr. Glockner says, is signed a new pole contract with Gen- commission policy of authorizing pay difficult. Unquestionably, he adds, liti- eral Telephone of Pennsylvania, al- television on a test basis only is block- gation must be undertaken to determine though it took a lot of obstinacy to ing the growth of toll TV. whether telephone companies have the withstand the pressures for leasing fa- Teleglobe said the "temporariness of power to refuse pole attachment agree- cilities. Even so, he says, the new agree- the test ... makes it in fact impossible ments with CATV systems. Last April, ment increases pole rentals from $3 a to attract financial backing." It added Multi- Channel was sold to Reeves pole to $4 a pole (not long ago it was that the policy has served only to license Broadcasting for over $200,000. $1.50 a pole) plus extras. Some poles, "willing, venturesome investors" to lose Mansfield city fathers are also in- Mr. Tarlton says, may cost as much money. censed, Mr. Glockner reports, because as $10 a year. Denver Story Teleglobe cited its the telephone company has indicated Mr. Tarlton, who bought the Titus- own experience in Denver, where, with that it does not require a franchise from ville system a year ago, said that his Macfadden -Bartell Corp., it proposed the city to undertake a CATV service. contracts were canceled effective Nov. to test Teleglobe's pay -TV system on In Vandergrift, Pa., the local tele- 1. The new contract, he points out, is KCTO(TV) (ch. 2). phone company received a franchise a 50 -page document compared to the The commission approved the test on after a grant to Armstrong Utilities previous agreement which consisted of Oct. 3, 1962, but the authorization was Inc., Kittanning, Pa., had been re- about two pages. relinquished in 1964 without ever being scinded. Armstrong, which operates a The whole concept of telephone com- used. CATV system in Butler, Pa., received panies and CATV is "completely un- Teleglobe said motion -picture distrib- the franchise grant back in 1962. palatable," Mr. Tarlton says. "It's noth- utors refused to make films available Jay Sedwick, Armstrong Utilities ex- ing but a one -way street; the telephone because of their unwillingness to jeop- ecutive, told the Vandergrift city company gets all the breaks. the ardize relationships with motion -picture fathers that for two years Armstrong CATV's, none." exhibitors "for the sake of a small -scale" negotiated with General Telephone of The spectre facing the cable industry, pay -TV test. Pennsylvania to get pole rights, but these and others contend. is the fear- It added that prospective backers that the rates asked were almost twice some one of the telephone companies lost interest as the delays continued those asked by Pennsylvania Bell Tele- supplying all facilities, leaving the and that directors of Macfadden -Bartell phone Co. -$4 a pole compared to CATV with nothing but a franchise to began "questioning the wisdom of $2.50 by Bell. Also, Mr. Sedwick said, provide community antenna service - financing a pay -TV test which could General Telephone urged constantly no plant, no control, and with the be halted after the initial three years." that Armstrong lease its facilities for public the loser. Teleglobe said that, even if it were distribution within the community. "It stands to reason," Mr. Sedwick authorized on a nationwide basis, pay In Ware, Mass., Pioneer Valley says, "that it would be the subscriber TV would develop slowly. But a nation- Cablevision received a franchise from who will be the loser. For if there are wide authorization would remove the the city government and recently signed two companies in the field, the CATV uncertainty and give pay TV "a fair a pole line agreement with New Eng- operator and the telephone company, chance in the public market place," land Telephone, but with the rates up the rates are going to have to be Teleglobe said. from $2.60 a pole per year to $4.10 a higher." Teleglobe, like Zenith and Teco in

BROADCASTING, July 12, 1985 55 Their petition, said pay TV would be a ing rules dealing with notification of the who concurred in the result, indicated supplementary service and would not filing of a microwave application and he would have opposed the CATV rules jeopardize the existence of free tele- with disputes between CATV systems if he had been a commissioner when vision. and television stations. they were adopted, in April. He said the International Telemeter Corp., a sub- The rules, as revised, make the commission, as a policy matter, should sidiary of Paramount Pictures Corp., microwave subscriber that will serve the have awaited a clear congressional endorsed the Zenith -Teco petition when CATV's, rather than the common car- mandate. it filed its comment two months ago rier, responsible for the correctness of (BROADCASTING, May 31). the notifications required of the CATV International Telemeter concluded a by the rules. These include notice to Holcomb drops five -year wired subscription TV test in the television stations within whose a Toronto suburb in April. Grade B contour the CATV will operate of the request for microwave service. NAB over CATV stand Appeal Possible Disputes as to Common carrier's whether a CATV is complying with the The long- standing battle between the rules can still be submitted to the com- three UHF stations in the Scranton - CATV burden eased mission. But the revised rules provide Wilkes -Bane, Pa., market and com- that microwave service to the relevant munity antenna TV interests broke out The FCC last week eased some of the subscriber shall not begin or end until into the open burden it imposed on common carriers 30 days after the commission's ruling again last week in the rules it adopted requiring com- has been received. This relieves the with the National munity antenna television systems to carrier of having to make a judgment Association of protect local television stations (BROAD- in the matter. Broadcasters CASTING, April 26). The commission pointed out that the caught in the The commission is exercising control reconsideration makes no changes in the middle. over CATV's through its jurisdiction rules regarding CATV carriage and Attacking the over the microwave service furnished by nonduplication of local stations. N AB ' s internal common carriers. And AT &T and the The vote was five to two. Commis- structure as hav- U. S. Independent Telephone Associa- sioner Robert T. Bartley issued a dissent ing something wrong with it tion, in petitions for reconsideration, in which he restated his view that the Mrs. Holcomb complained about the supervisory role commission has no authority over "when proposals the commission had given them. CATV's. Commissioner Lee Loevinger concerning the particular interests of the The commission, accordingly, granted joined in the dissent. television industry are subject to review reconsideration to the extent of modify- Commissioner James J. Wadsworth, by elements disinterested in the future of free, local television or openly hos- tile to it," WGBI and WDAU -TV resigned from the association.

In a July 1 letter to Vincent Wasilew- TV ... ski, NAB president, Madge M. Hol- in Law ... in and Radio comb, general manager of the Scranton Broadcasters Inc. stations, said the res- IT'S ignation was motivated by NAB board action turning down a proposal to support federal regulation prohibiting CATV's from entering any market BROADCASTING where three TV stations are already operating and where anyone has announced intent to apply for a UHF outlet. it's Blackstone YEARBOOK! The board's decision came at its session in Buck Hill Falls, Pa., and following a radio board recommendation. The TV board had formally supported lawyer without his copy of Blackstone is sands of people in A whose jobs broadcast the plan (BROADCASTING, June 28). a little like a trombone player without a advertising demand a ready, accurate source Mrs. Holcomb said "the veto power trombone. For Sir William Blackstone's of TV -radio facts. The 1966 BROAD- handed the radio board" was "shock- famous "Commentaries on the Laws of CASTING YEARBOOK -out in December ing and incomprehensible." She re- England" has been the standard legal some ref- -will give 20,000 of them the most ferred to a news story that identified erence and textbook in its field for gener- comprehensive round -up on the dimensions radio board member Cecil Woodland, ations. Radio and TV are much newer of today's broadcast media. If you have general manager of WEJL Scranton and than jurisprudence - but in their field, something fo tell the decision -makers, acting general manager of Semit Cable too, a recognized authority has emerged BROADCASTING YEARBOOK is the place TV Co., there, as the sponsor of the as the standard source of information. to testify on your own behalf. Witness the motion to kill the proposal. BROADCASTING YEARBOOK is read deadlines: Sept. 21 for proofs; Oct. I, final. The Scranton Times, owner of WEJL each year (and saved all year) by thou- Call or wire collect to reserve space! and Semit Cable, she said, is "perhaps the most implacable and unrelenting foe of free television to be found anywhere in the United States." She said DeSales the Times, "seeking to end the competi- 1735 Street, N.W. tion in news and advertising brought groadeaStig Washington, D. C. 20036 7HEBUSINESSWEENLY OF TELEVISION ANO R by television, hopes to employ CATV to cripple or destroy" the three U's in

56 (THE MEDIA) BROADCASTING, July 12, 1965 "All who ,boy would win, must share it; happiness was born a twin."

This somewhat unexpected sentiment from the poet of gloomy temperament is in accord with Griffin -Leake philosophy. At G -L stations, ENTERTAINMENT - the sharing of happiness - is a bright twin to the informative and educational functions of television.

GRIFFIN -LEAK E TV. INC. KATV -7, LITTLE ROCK KTUL -TV -8, TULSA KWTV -9, OKLAHOMA CITY

BROADCASTING, July 12, 1965 57 the market. Court upholds the congressional command and appar- The newspaper, she added, "has at- ently is responsible for the private sales tempted to defame broadcast journal- WLBW -TV grant of television stations in urban areas running into millions of dollars." ism . . . has attempted to use its in- fluence to close the doors of public A federal appeals court last week He continued: "The result of the agencies to cameras and microphones upheld the FCC's 1964 grant of a full commission's practice giving the license ... has published a weekly supplement license to wt.ew -TV Miami, but one holder a preference has been to make containing unremitting attacks on the member of the three -judge panel dis- renewal of licenses almost automatic, in television industry and concurrent calls sented. spite of the fact that a form of compara- of pay television tive hearing as required . . . is infor a system ..." Judge J. Skelly Wright, the Circuit dulged." Mrs. Holcomb said Mr. Woodland dissenting judge, also expressed the hope "must do the bidding of his employer. that the FCC would take more of an Judge Wright also found "interesting" He obviously cannot be a representa- interest in the number and loudness of the briefs filed by the parties in answer tive of the broadcasting industry at the commercials. Although this topic was to the court's request for information same time." She said the stations will not an issue in the Miami channel 10 on the frequency and loudness of com- not consider "rejoining NAB until we case, the court, to the surprise of all mercials. are satisfied it can once more speak parties, asked for briefs on the subject After commenting that all parties, in- effectively for the television industry." after hearing argument (BROADCASTING, cluding the FCC, opposed the court's In his reply, Mr. Wasilewski noted April 12). authority to raise this issue, Judge that although, he was unhappy to lose The court majority, Senior Judge Wright concluded: the stations as members, the board Henry W. Edgerton and Judge Charles "The reason for the solidarity on this members are elected by "democratic Fahy, upheld the FCC's action in grant- issue is of course, obvious. But perhaps process" and the joint board's decision ing WLBW-TV a full three -year license. it is not too much to hope in some fu- was not the vote of one man, but of a The commission's grant to the L. B. ture proceeding one of the parties, or majority of the 44- member body. Wilson Inc. station was initially made in even the commission itself, will per- WDAU -TV, and the other two stations 1961 when it was found to be the only ceive the possibility that the public may in the market, WNEP -TV and WBRE -TV, applicant among the original 1953 ap- have some interest, adverse though it last year formed Total Television Inc. plicants unblemished by off -the -record may be, in the length and loudness of and are seeking CATV franchises in contacts with FCC commissioners. The commercials." Scranton and area towns. Semit Cable FCC, however, issued only a four - is also seeking the Scranton franchise month license to WLBW -TV. ARF TV -set survey and has applications in area towns. After a hearing involving three other applicants and WLBW-TV, a hearing ex- to include UHF, color Spanish radio group aminer in 1963 recommended that the Florida Miami VHF facility go to South The Advertising Research Foundation Television The FCC, however, wants wider membership Corp. confirmed last week that its next survey overruled the examiner and granted of television sets will include a count of WLBW-TV a full license. Other appli- The National Spanish Language color and UHF equipped TV homes. Broadcasters is to include cants were Miami Television Corp. and hoping every It had been understood that the re- Spanish -language radio in Civic Television Inc. All appealed the station the port would include figures on UHF set country in its membership. Richard E. FCC decision, although Civic Television penetration (CLOSED CIRCUIT, June 21). Ryan, president, said in Los Angeles, withdrew later. following a three -day meeting of the The major issue in the appeal was the The field work to obtain this data for organization, that NSLB is also pre- charge that the FCC treated WLBw -TV's the 1 1 th ARF sets -in -U. S.- households paring to increase its service to member application as a license renewal to its report will be done in August. The stations by engaging a fulltime manager. benefit. report is expected to be released to ARF He will correlate research data for all FCC Supported The unsigned ma- members in the fall. It is based on data markets in the country with substantial jority opinion held that the commis- of the Bureau of Census in its current Spanish-speaking populations and make sion's decision was reached validly. "All population survey. presentations to advertisers and agencies factors essential to [the] decision were Those underwriting the project are on behalf of Spanish -language radio sta- considered and compared. With suffi- ABC, CBS -TV, NBC, the National As- tions. Operational headquarters for this cient factual support all issues were sociation of Broadcasters and Television Spanish radio advertising bureau will resolved in a manner which disables the Bureau of Advertising. be opened shortly. court from putting aside the award to Information in the report will include With its plans for expansion, NSLB Wilson. It was the result of a reasoned number of sets per household, color TV is altering its official structure, Mr. and reasonable judgment of the agency households, UHF -equipped homes ac- Ryan reported. Under the new set-up, charged with primary responsibility in cording to metropolitan areas, census the organization will be governed by a the matter." divisions, census regions and Nielsen board of directors elected on a geo- Judge Wright contended that the FCC territories. graphical basis, with representation from erred when it considered WLBW-TV a all sections of the nation. licensee seeking renewal. In so doing, Stations represented at the Los An- Judge Wright said, the commission Media reports ... violated the geles meeting, last month were: KIPN Section 301 of Communi- Moving The Paul H. Raymer Co., cations Act which provides that no Phoenix and KEvT Tucson, both Ari- station representative, moved into its KWAC KCAL license granted by the FCC shall be zona; Bakersfield, Redlands, new San Francisco offices on July 1. any in the KGST Fresno, KLOK San Jose, KWKW construed to create right Address: Suite 1809, Shell Building, KFSC broadcast property. Pasadena, all California; Denver; 100 Bush Street, San Francisco 94104. WMIE Miami; xABQ Albuquerque, N. M.; The commission's ruling in the Miami WRUL New York; KCOR San Antonio, case, plus other holdings, Judge Wright Groundbreaking The construction of Tex.; XEGM Tijuana (San Diego) and stated, gives a preferential position to Broadcast House, the new headquarters xewv Mexicali (Calexico), both Mexico. license holders and "is in derogation of of WRRC Spring Valley, N. Y., which is

58 (THE MEDIA) BROADCASTING, July 12, 1965 Only Collins' new 2125 -1 Solid State Speech Input Console offers you noiseless photoconductive control*

access ports through this deck permit an installation that's free of the "haywire look." Removal of another protective cover exposes the wiring to card box receptacles. And you can inspect the cards simply by lifting the hinged card box to the vertical position. An extender card is furnished for trouble- shooting at the component level with the cards connected to the rest of the console. It's the newest "switching technique in speech input consoles. The modules as used in the 212S-1 lend themselves to custom Iis noiseless. The switch is made of a photoconductive cell studio installation. The cards may be utilized in a variety of and a lamp in a sealed container. The cell shows a very high configurations depending. on your requirements. Send the resistance when the lamp is off, a low resistance when the block diagram of your requirements to Collins for a quotation. lamp is on. This makes a switch with no contacts to wear, 212M -1 Monaural Console bounce or become contaminated. The basic concepts and characteristics of the 212M -1 Mon- A similar device for "level control of the program material aural version are the sanie as the 212S-1 stereo version. The is also used. The photoconductive cell responds to a variable same modules, in less quantity, are used with only single pro- voltage from a potentiometer to control attenuation in the gram and monitor outputs. signal path. This control eliminates the maintenance time These are a few of the many features which make Collins' normally required for cleaning and relubrication of mixer 2125 /M -1 two of the most versatile, adaptable and reliable controls. speech input consoles in the Collins line. For complete details Collins' new 212S-1 was designed primarily for stereo, but and specifications on the new 212S/M -1, call or write Broad- you can use it for monaural, too. It provides monaural output cast Communication Division today. simultaneously on both program channels from a single input, or you can handle completely separate monaural material from inputs through two program outputs. One switch controls this function. Like all other Collins broadcast equipment, the 212S -1 is easy to install and maintain. Simple removal of a protective cover exposes the input/output terminals on the deck. Cable

COMMUNICATION COMPUTATION / CONTROL

COLLINS RADIO COMPANY / World Headquarters / Dallas, Texas

BROADCASTING, July 12, 1965 59 scheduled to go on the air later this sum- that ran 77 hours 15 minutes. The all - Inc., Victory Broadcasting Co. and mer, began last week. Rockland Radio live marathon, with talent appearing Missouri Broadcasting Inc., all of which Corp., permittee of WRAC, said the of- without fee, started at 6:45 p.m. June are seeking permanent as well as in- fices and studios will be completed in 29 after the station had trouble meeting terim authority for the 1380 kc fre- four months. Among those participating its payroll the preceding week, accord- quency. Pike -Mo Broadcasting, whose in the groundbreaking ceremonies were ing to wBAI spokesmen, and continued application was accepted and will be Anthony Winn, company president, and to midnight July 2. Station authorities set for hearing, is seeking both perma- Jacob Posner and Jay Northrup, vice said summer always brings a slump nent and interim authority, on 1390 kc presidents. in subscriptions and contributions, in Louisiana, Mo. which are estimated at an average of The remaining two applicants, which 70 in ABCDEF WYTV(Tv) Youngs- about $900 a day during the rest of are seeking only interim authority on town, Ohio, last week became the 70th the year. the KWK frequency, are Radio Thir- ABC-TV affiliate to receive news service teen- Eighty Inc. and Thirteen- Eighty from ABCDEF (ABC News Daily Elec- Review board to hear Radio Corp. In addition to the seven tronic Feed). interim applicants, nine other applications were filed on the June 30 dead- Florida office KWK interim pleas Inter -Media Communi- line. These, however, are seeking per- cations Corp., international business manent authority only and will be re- brokers, New York, has opened a re- The FCC accepted for filing last solved at a later date in a comparative gional office in Largo, Fla. Carl J. week seven applications seeking interim hearing (BROADCASTING, June 7). Swanson, until recently president of to operate on the 1380 kc authority The FCC action, adopted last Tusco Products Corp., Largo, has been frequency now assigned to KWK St. Wednesday (July 7), also made WBEL named to head the new office. Louis. At the same time the commis- South Beloit, Ill., a party to the pro- sion designated the applications for oral ceeding. The station had asked the Market study WPTF Raleigh, N. C., argument on July 15 before its review commission to deny the 16 applications has released a new study of the Raleigh - board. charging interference to its signal. Durham market. The booklet contains KWK, whose license was revoked in facts, figures and photographs of the May 1963 for "willful misconduct" in station's primary coverage area. connection with the broadcast three Changing hands years earlier of two treasure hunt con- Goal reached . WBAI(FM) New York, tests, has been ordered off the air by ANNOUNCED The following station listener -supported Pacifica Foundation July 31 (BROADCASTING, June 28 et sales were reported last week subject to station, reported last week that it had seq.). FCC approval: surpassed its $25,000 goal in an emer- The applicants are Clermont Broad- gency marathon fund- raising program casting Co., Great River Broadcasting WEEZ Chester, Pa.: Sold by Ogden R. Davies, Clyde Fry and others to Ernest Tannen for $250,000. Mr. Tannen owns WDMV Pocomoke City, holds a majority interest in WYRE Annapolis, both Mary- satisfied clients land, and also operates Media America, a consulting firm in Silver Spring, Md. Mr. Davies is general manager of WICAP ive Blackburn's Allentown, Pa. WEEZ operates fulltime on 1590 kc with 1 kw. Broker: Black- service high -ratings"' burn & Co. Latest Kass -AM -FM Hemet, Calif.: Sold by surveys show that much of our Robert B. Griffin, Robert T. Griffin and business -which is arming prospective Paul O. Sprague to Ramona Broadcast- ing Corp. for $100,000 plus $100,000 buyers and sellers with the facts and insight for consulting agreement and covenant they need to do business in a highly specialized not to compete. Buying corporation is headed by Herndon Hughes, member of field -comes by way of recommendations from a Hollywood accounting firm. Kass is a daytimer on 1320 kc with 500 w. KHsJ- previous clients. Join those who have relied FM operates on 105.5 me with 700 w. on Blackburn, the reliable broker. Broker: Hogan -Feldmann Inc. Kztx Fort Collins, Colo.: Sold by Les- lie P. Ware to Lewis Pearce and others for $153,750 and assumption of liabili- ties. Mr. Pearce is general manager of BLACKBURN & Company, Inc. KSP! Stillwater, Okla. Mr. Ware will retain KFMF(PM) Fort Collins; he also RADIO TV CATV NEWSPAPER BROKERS owns KLPW Union and KYRO Potosi, NEGOTIATIONS FINANCING APPRAISALS both Missouri, and KLME Laramie, Wyo. KZIx operates daytime only on 600 kc WASHINGTON,D.C. CHICAGO ATLANTA BEVERLY HILLS with 1 kw. Broker: Hamilton- Landis & James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan John G. Williams C. Bennett Larson Associates. Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 APPROVED The following transfers 346 -6460 of station interests were approved by the FCC last week. (For other com-

60 (THE MEDIA) BROADCASTING, July 12, 1965 mission activities see FOR THE RECORD. cents per home connection and a $25 cation case involving the Pittsburgh page 86). installation fee. area. The commission then decided to The 22 Connecticut CATV appli- hear WOL -AM -FM Washington, D. C.: Sold appeals from review board de- cants have been projecting a capital by Henry Rau and associates to Egmont cisions on allocation matters involving cost, assuming they did their own in- Sonderling, Richard Goodman and Ma- frequencies in Los Angeles and north- stallation, of between $4,000 and $4,700 ern son A. Loundy for $1,250,00. The Son - New Jersey. per mile of cable exclusive of head -end derling group controls WWRL New York, In each case, the commission's char- (antenna, tuners, etc.) expense. It ap- acterization a is KDIA Oakland -San Francisco, KFOX-AM- of community of criti- peared that by taking advantage of serv- cal FM Long Beach, Calif., WDIA Memphis importance. Section 307 (b) of the ice offered by SNET an applicant could and WOPA -AM -FM Oak Park, Ill. Mr. Communications Act requires the corn - reduce this capital cost substantially. mission to distribute Rau owns WNAV -AM -FM Annapolis, broadcast facilities among the cities and a Md.; WARK -AM -FM Hagerstown, Md., states on "fair, efficient, and equitable and WDOV -AM -FM and a CATV system basis." in Dover, Del. Commissioner Robert Spreading suburbs Preference The commission, therefore, gives preference among competing T. Bartley, dissented, asked for a hear- FCC ing; Commissioner Rosel H. Hyde was become problem applicants to those that would bring a first service to a community. But as absent. Wm. is on 1450 kc with 1 kw day and 250 w night; WOL -FM operates Urban sprawl, long a headache for populations spill over city lines, the on 98.7 me with 20 kw. city planners, is becoming a problem effort to apply the policy becomes infor the FCC as it attempts to allocate creasingly difficult. WJMJ -AM -FM Philadephia: Sold by broadcast facilities among cities that The court case involves the commis- Patrick J. Stanton to Rust Craft Broad- merge into one metropolitan mass. sion grant of 1510 kc (with 250 w day- casting Co. for $500,000 plus $50,000 The commission acknowledged as time) to WPSL in Monroeville, a Pitts- for agreement not to compete plus con- much last week in scheduling an oral burgh suburb. The commission rejected sultant- adviser fee of $15,000 a year for argument Oct. 1 on three cases involv- the application of Miners Broadcasting five years. Rust Craft owns WSTV -AM- ing applications for AM's in heavily Co., which operates WMBA Ambridge, FM-TV Steubenville, Ohio; WROC -AM- urbanized areas. another Pittsburgh suburb. Miners had FM-TV Rochester, N. Y.; WRCB -TV The commission hopes the arguments sought to increase the power of the sta- Chattanooga; WRDW -TV Augusta, Ga.; will provide help in establishing criteria tion from 500 w daytime to 10 kw on WHTO-TV Atlantic City; WJKS -TV Jack- for defining "community" that, for al- 1460 kc. sonville, Fla. (latter two not on the air); locations purposes, will stand up in The power increase would have en- wsoL Tampa, Fla.; WPIT-AM -FM Pitts- court. abled WMBA to put a signal over 98% burgh, and WWOL -AM -FM Buffalo, N. Y. The argument was proposed initially of Pittsburgh. The commission, there- Commissioner Robert T. Bartley ab- because of a court remand in an allo- fore, held that a grant of the Miners stained from voting. WJMJ is a 50 -kw daytimer on 1540 kc; WJMJ -FM operates on 104.5 me with 20 kw.

Kxxx Colby, Kan.: Sold by Town & Farm Inc. (Bill Martin, president) to EXCLUSIVE BROADCAST PROPERTIES! Golden Plains Inc. for $265,000 plus $30,000 to be paid in 16 semi -annual installments beginning March 1, 1966. SOUTHWEST -Long time owned, fulltime radio station priced Golden Plains is owned by W. A. so that it could pay its way out from present Mosier, Sam W. G. Lowe, Dwight S. profits. Total of $300,000 with $87,000 down Reed, Max M. Friedman and Edward and the balance over ten years. P. Shurick. Messrs. Shurick, Reed and Friedman are associated with H. R. ROCKY -Absentee owned fulltimer serving beautiful and Representatives, New York. Kxxx is a MOUNTAIN growing single station market. Real estate in- daytimer on 790 kc with 5 kw. AREA cluded. Had collections of $4,500 in both May and June. Total price of $80,000 with $35,000 down. Telephone company Contact -DeWitt "Judge" seeks lower CATV rates Landis in our Dallas office.

The Southern New England Tele- r- á - phone Co. has filed a proposal with the Connecticut Public Utilities Commis- / , sion to reduce tariffs for installing and . ¡ maintaining community antenna TV % // cables by 35 %. & ASSOCIATES, INC. The new rates call for either $16.50 John F. Hardesty, President or $11.25 per quarter -mile per month (the lower figure applying to so- called NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES good credit risks) plus 40 cents a month WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO for home connection and a one -time 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St, $15 installation fee. EXecutive 3.3456 DElaware 7 -2754 Riverside 8.1175 EXtrook 2 -5671 CATV firms charged the higher fig- RADIO TV CATV S ure would also have to pay a one -time flat fee of $500 per quarter -mile. Earlier e4tfr:w:, /d24 Wed Jd rd rates were set at $25 a quarter -mile, 45 (

BROADCASTING, July 12, 1965 61 application would result in a ninth sta- Orange Radio's claim for the frequency the commission Thursday (July 8) tion for Pittsburgh. would be a strong one, since Fullerton sought to clarify the applicability of WPSL, which would serve only one now has no local AM service. the week -old order. The new financial third of Pittsburgh, would bring a first In the northern New Jersey case, standards, which were adopted July 2, local service to Monroeville. It was on review board decision that Elizabeth would require applicants for AM, FM, this basis that the commission made is a separate community is being ap- UHF, and VHF facilities to demon- its decision. pealed by two of three competing ap- strate an ability to build and keep in Miners, in its appeal, argued that the plicants. Jupiter Associates Inc., Mata- operation for one year their proposed commission's characterization of the wan, N. J., and Somerset County Broad- stations (BROADCASTING, July 5). communities was not adequately sup- casting Co., Somerville, N. J., says According to the commission's an- ported by the record. And the court, Elizabeth should be considered part of nouncement last week, the new stand- in a two to one decision, agreed, and the Newark urban area. ard will be applied to all applications, sent the case back for consideration. The third applicant, Radio Elizabeth whether now pending or yet to be filed, Standards Obscure The court held Inc., is proposing to furnish a first local for new UHF facilities "in markets that commission standards for determin- AM service for Elizabeth a city of where three or more VHF stations are ing when communities should be lump- 107,000. presently in operation." ed together and when they should be However, the financial qualifications considered separate are "somewhat ob- of applicants for new AM, FM, UHF scure." New rule doesn't affect and VHF TV facilities whose applica- The Los Angeles case involves the tions were designated for hearing on 15- applicant competition for kc, 1110 in or before July 2, the date of the new the old ICRLA frequency. Orange Radio applications hearing standards, will still be evaluated by the Inc., which is seeking the frequency for old method. a Fullerton station, is appealing a Re- Despite the FCC's adoption two view Board ruling that Fullerton, based weeks ago of a new policy to gauge the This standard merely requires appli- ability to- on the 1960 U. S. Census, is part of the financial qualifications of a commercial cants to demonstrate their Los Angeles urbanized area. The ap- broadcast applicant, the new standard build a station and keep it in operation plicant contends that Fullerton is part doesn't apply to all pending applica- for three months without income. All of a separate metropolitan area. If the tions. other applications will be evaluated commission upholds this argument, A supplemental statement issued by under the new standards.

PROGRAMING

from taking place, a concept that would "raise problems which we believe could A back -door approach be obviated by patterning any legislation in this field along the lines of Section 509 -that is to say, by making it unlawful for any person knowingly to prearrange through bribery, intimi- to boxing regulation dation, or otherwise, the outcome of a purportedly bona fide professional boxing event which is presented to the Henry supports bill to police fight game public on broadcast or theater TV." Asked by Representative Walter through broadcasts or closed- circuit TV Rogers (D -Tex.) if there would be FCC objection to another commission having power to control certain broadcasts, FCC Chairman E. William Henry if a problem of 'rigged' fights is shown Mr. Henry said he saw no general compared rigged prize fights to rigged to exist today, remedial legislation is objections, but that the criteria for such quiz shows last week as the House called for. Indeed, I think that there is action should be "very carefully Commerce Committee opened a three - an analogy between the subject matter drawn." day hearing on a bill designed to regu- of this bill and the 'rigged quiz show' Representative William L. Springer late boxing through broadcasting. provisions of section 509(a) of the (R- fll.), who suggested the investigation The bill, introduced by Representa- Communications Act of 1934, as after the last Clay- Liston fight, support- tive Oren Harris (D- Ark.), committee amended." ed regulation of boxing and maintained chairman, establishes a three -man Fed- He went on to observe "a difference that the effect of television on other eral Commission on Boxing empowered between the 'rigged' prize fight and 'rig- sports bears looking into. to prohibit the interstate transmission ged' quiz show in that the broadcaster "The basic economics of major sports or televising of a bout which it deter- is or may be intimately involved in [are] becoming completely entwined mines "will be in any way affected by the promotion and production of the with the economics of television and bribery, collusion to effect the result, quiz show but not the prize fight." The Madison Avenue," he stated. "Wide- intentional losing, racketeering, includ- thing common to both, he said, is "the spread ownership of teams by powerful ing terrorism, extortion, organized use impact of 'rigged' broadcast shows on communications entities or national ad- of threats, coercion, intimidation, or the public." vertisers could lead to some possible use of violence." Problems He suggested that as it abuses having little if any connection Testifying in support of the legisla- stands, H.R. 8635 does not make pre- with antitrust matters but which, none- tion, Mr. Henry stated: "Because broad- arranging the outcome of a match un- theless could work against organized casting is of such importance to the lawful, but depends upon the ability of sport." professional boxing event, I believe that the commission to prevent such matches Abuses Among these "possible

62 BROADCASTING, July 12, 1965 BUT... WKZO Radio Covers a Wonderful Supermarket Area Southwestern Michigan A &P and Kroger store cities within stations' in Greater Western Michigan! primary coverage areas In Kalamazoo and Greater Western Michigan, WKZO Radio looms far larger than the next station in coverage of grocery outlets - and of customers. The map shows why. We're astride a bigger chunk of territory, towns, people, stores. In the .5MV. contour primary service area of our biggest competitor in Southwestern Michigan, there are 18 A&P and 16 Kroger stores. Not bad - but in WKZO's primary service area there are 60 A&P and 33 Kroger stores. And that doesn't count those in our competitor's home county, even though we come in strong there. Let your eighth- wonder Avery -Knodel man tell you more about WKZO Radio's king -size coverage of distribution outlets - and listeners - in Greater Western Michigan!

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BROADCASTING, July 12, 1965 63 abuses," Representative Springer listed: matches, told the committee that the "1) Changing the rules of the sports potential gross on a championship bout in fundamental ways to better suit the is $6 million, 90% of it coming from convenience of the television medium closed -circuit broadcasts, radio, and or the sponsors. television movie rights. "2) Use of the material to further Mr. Brooks' testimony prompted network affiliation or for pure profit Chairman Harris to charge that closed considerations to the detriment of the circuit and other forms of pay television game. are "siphoning off the cream for a "3) The placement of franchises or privileged few." creation of new ones in large numbers "We ought to change the basic policy in patterns designed to best exploit the of the Federal Communications Act," purposes of the media or to best suit he continued. "It's enticing the boxing the economic interests of the advertiser - industry to get the most possible out owner, rather than give the public an of the pockets of the public." even chance to see the sport in person He suggested that various aspects of or on TV." pay television, including community an- He also wondered if "the excessive tenna television, should be brought televising of more and more sports under regulation in the public interest. could stifle amateur performances to (Mr. Harris has introduced and held the ultimate detriment of sports gen- hearings on a bill to regulate CATV erally," and questioned whether the [BROADCASTING, June 7]). ownership of major teams by broad- The Senate Judiciary Committee is casting companies, networks or national currently studying legislation to create advertisers endangers "the integrity of a boxing commissioner and to provide the sport." high school and college games with Most of the witnesses, including for- protection from televised professional events (BROADCASTING. July 5). mer champions Jack Dempsey and E. William Henry Gene Tunney (who submitted a state- Someone to watch over boxing ment) supported the legislation and asked for more, chiefly in the area of Brooks, president of Sportsvision Inc., FOI group discusses licensing, for those in the fight game. the closed- circuit TV firm that broad- The Money Involved Frederic H. cast the last three heavyweight title Congress, satellites

Rapid increase in communications satellite development and increased effectiveness and efficiency in covering congressional hearings were major top- in Shorthand ... in TV and Radio... ics at last Wednesday's (July 7) meeting of the National Association of Broadcasters Freedom of Information IT'S Committee. The FOI committee said it is "concerned with the question of [satellite] BROADCASTING tariffs that might be charged the broadcasting industry and it urges the FCC in the public interest not to permit tariffs that would interfere with the it's Gregg YEARBOOK! free flow of information to the world." This area will be an important agenda item at the FOI committee's next meet- To the uninitiated, a page of Gregg is so translate info more profitable advertising ing in the fall. much Greek. But a secretary trained in the plans. Nowhere is so much useful TV -radio A subcommittee of Washington net- symbology of shorthand's foremost author- information assembled within a single set work news executives was named to ity can translate it into a meaningful com- of covers, or consulted so often day - work with government officials for munication. To a bus -driver, a page from after -day throughout the year. The 1966 broader coverage of public proceedings. the 1966 BROADCASTING YEARBOOK BROADCASTING YEARBOOK, packed Named to the subcommittee: William won't be very lucid either. But the men and with more data about the broadcast medi,. Small, CBS, chairman; William B. women who make important decisions in than ever before, will be delivered to sub- Monroe, NBC; Robert Fleming, ABC, broadcast advertising look upon this com- scribers in mid -December. Your message and Stephen McCormick, Mutual. prehensive volume as THE authority for a gets a big bonus of attention and long life The FOI committee also heard Doug- multitude of facts about television and a+ regular BROADCASTING rates. To- las A. Anello, NAB general counsel, radio . . . dependable facts they can day's the day to reserve a good spot for it. report on meetings with the American Bar Association Advisory Committee. Deadlines? Sept. 21 if proofs are needed; Oct. I, no proofs. He said NAB, ABA and other associations are continuing to work on a mutually acceptable solution in trial 1735 DeSales Street, N.W. and pretrial coverage. The committee expressed interest in Broadeastioq Washington, D. C. 20036 THE BUSINESS WEEKLY OF TELEVISION 1550011010 supporting the proposed standard of ethics of the Radio Television News

64 (PROGRAMING) BROADCASTING, July 12, 1965 1 A5',"-.7.',,:- . kx.".`^ ,

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BROADCASTING, July 12, 1965 65 Directors Association. The eight -article year pact, expiring July 31. Conceiv- code will be presented to the RTNDA SAG directors ably, the actors could refuse to report membership for ratification at its Oc- for work in this field as of Aug. 1, but tober meeting. consider strike this is not considered likely. The NAB committee also heard that SAG, while making no demands for coverage of state legislatures by radio increases in minimum wage scales, is and TV has been allowed in 49 states Directors of the Screen Actors Guild asking for substantial raises in percent- (New Jersey, the only exception) and throughout the nation were being polled age payments to actors when pictures that 19 states allow coverage of their last week on a proposal to ask the or- made for showing in theaters are sold house and senate proceedings on a ganization's membership for authoriza- for use on TV. Currently, actors in daily basis. The information, prepared tion to call a nationwide strike of actors pictures made since Jan. 31, 1960, are with RTNDA assistance, is included in in theatrical motion pictures unless supposed to get 3.6% of worldwide NAB's supplemental report to the Joint progress is achieved in collective bar- gross from the sale of these pictures to Committee on Reorganization of the gaining negotiations now being held TV. In the new contract, the union Congress. with the Association of Motion Picture wants 9% of the world gross on net- A report on the standards for mass and Television Producers (BROADCAST- work sales and 7.5% in all other sales. coverage of news events, prepared by ING, May 31). The Hollywood section including syndication. the All -Media FOI Committee, headed of the SAG board has already voted "Under the present formula the actor by Theodore F. Koop, CBS, Washing- unanimous approval of the strike vote is a two -time loser," John L. Dales, ton, was given to the NAB group. The proposal and it is expected that the national executive secretary of SAG, full report is expected to be out in a other directors will do the same. Then said. "The amount received for actors few weeks. ballots will be printed and mailed to the in features sold to television is so de- Attending the NAB meeting were: more than 16,000 SAG members. plorably inadequate that many in the Jack Harris, KPRC Houston, chairman: The negotiations are for employment cast get less than $5. The actor also Thomas Eaton, WTtc Hartford, Conn.; of performers in theatrical films only loses because sale of theatrical features James C. Hagerty, ABC, New York; and do not cover work in filmed pro- to television drastically curtails the pro- Daniel W. Kops, WAVZ New Haven, grams for television. That is covered duction of primary television programs Conn.; George G. Volger, KWPC Mus- by a separate agreement which went in which he might have found work. catine, Iowa; J. W. Roberts. Time -Life into effect July I. 1964, and has another We are being forced to compete against Broadcast, New York, and chairman of two years to run, or until June 30, 1967. ourselves for woefully inadequate com- RTNDA FOI committee; Mr. Fleming The guild has an option to extend it for pensation." (representing RTNDA) and Messrs. an additional year. The present contract SAG is also asking for each actor to McCormick and Monroe. for work in theatrical films is a two- receive an initial lump sum payment at

66 (PROGRAMING) BROADCASTING, July 12, 1965 the time of the first TV showing of a ticular program was not destined to theatrical motion picture in which he Beauty in color on NBC reach legislative and lobbying purposes was employed. This sum-a day's pay ultimately, and even political purposes for a day player, a week's pay for all ultimately, then I do not know what other actors -would be credited against Finals of the week -long Inter- the program was designed for. That is the stipulated percentage payment. national Beauty Pageant in Long exactly what it was designed for and Beach, Calif, will be presented for The AMPTP declined to comment. nothing else." the first time in color on NBC -TV A spokesman said that up to now only Addressing himself to the cost, Sena- on Aug. 13, (10 -11 p.m.). Titled tor Allott suggested that perhaps CBS preliminary talks had been held, with International Beauty Spectacular real not yet commenced, decided to "pick up the whole tab" after negotiations and sponsored by Colgate -Palm- although they probably will be in the the show was criticized on the Senate olive Co., the program has been floor. near future. The employers organiza- carried on NBC -TV for three tion, he noted, normally makes no com- Referring to Dr. Stanton's letter, which years in black and white. Network ment on negotiations while does not mention financing directly, any labor believes this will be the first time they are in progress. other than "we felt that providing time that any major international and facilities for the broadcast was jus- beauty contest will be colorcast. tified in a worthy cause," the senator It's still commented: "I must say that the letter . . . does not exactly coincide with the statements made to me by his own Office of Economic Opportunity, as he vice president [not identified]. I do not happening, baby! had originally charged, but that he still believe they are trying to bamboozle thinks it was shameful, degrading, in- me or confuse me. I think that they sulting and decadent. The controversy over that rock 'n' themselves are confused about what ac- roll show It's What's Happening, Baby! He quoted a letter from Frank Stan- tually happened." (Senator Allott said was down last week, but not out. One ton, CBS Inc. president, explaining that the "vice president of the network" told of the show's most scathing senatorial the program was basically conceived him that "the network had picked up critics, Gordon Allott (R- Colo.), was and produced by the OEO and its rep- all the production costs and had paid, back again to rebut his own critics, and resentatives, yet subject to the net- at regular union scale, all the partici- Representative Joseph Y. Resnick (D- work's general standards of taste and pants in the program. ") N. Y.) rose to defend the program. prohibitions against material designed Replying to those, including Dr. Stan- Senator Allott said he had learned that for lobbying or legislative purposes. ton, who explained that the taste of the the show was not paid for by the U. S. The senator disagreed: "If that par- underprivileged teen -agers for whom the

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BROADCASTING, July 12, 1965 67 show was designed could not be expect- "strange measure" for excellence, that ed to coincide with that of a U. S. sen- Metromedia quits "every international and national award ator, Senator Allott said: But "that is of any significance whatsoever is based not the question. The question is over blue -penciling on merit and excellence, not on poten- whether we should appropriate money tial availability." He suggested that the academy's admitted error was "a for a program and then use the same The National Academy of Television money to build up the amount of ap- comedy of errors." Arts & Sciences found once again last propriations and the amount of ex- week that rewarding "excellence" in pense to that kind of necessary produce some television programs and not in Northwestern sessions a program." others is a sensitive business no matter Representative Resnick recalled on what form of selection is used. to focus on editorials the House floor that the Republican The academy's Emmy award system, Party has used rock 'n' roll for fund- restructured for maximum objectivity Editorial subject matter, FCC regula- raising purposes and said "extreme (BROADCASTING, July 5), ran smack in- tions and the fairness doctrine will get critics" of the show are now in "the to a controversy last week over a pro- at the third an- ludicrous position of having condemned considerable attention gram which had been deleted from an nual meeting of the National Broad- something which, it turns out, was pro- original list of nominations. cast Editorial Conference, scheduled duced at little cost to the government, The program, My Childhood, which July 22 -24 at Northwestern University's with time and talent paid for by CBS, Medill School of Journalism, Evanston, and which succeeded in its purpose be- III. yond the fondest hopes the of of Office edu- Economic Opportunity. More than 100 broadcasters and are ex- "Aiming your program at your au- cators in broadcast journalism pected attend the conference, which dience is -after all -a simple idea," to is held in cooperation with the National he continued. "Perhaps it is too simple Broadcasters and the simple that it eludes the under- Association of -so Directors As- standing of certain gentlemen who are Radio Television News accustomed to dealing only with the sociation. are: complexities of life." Among the sessions "Editorial in Education," The show was telecast over CBS on Approaches to Problems "Editorial Approaches to Problems in June 28, from 9:30 p.m. to 11 p.m. Mr. Korn Mr. Cott Civil Rights," "Editorial Approaches to Problems in Local Government "; a screening and critique of editorials sub- treats the early lives of Vice President TV mitted by conference delegates; broad- and children Hubert Humphrey and writer James cast editorializing of politics, and a Baldwin, was by Arthur Bar- produced workshop on editorial techniques. research grants made ron in association with Metromedia and Straus, president of WMCA shown over Metromedia stations, then R. Peter will take part in the civil offered in syndication. New York, Dr. Gerhardt Wiebe, chairman of the rights Carter Davidson, editorial Academy Executive Director Peter panel; Joint Committee for Research on Tele- director of WBBM -TV Chicago and con- explained the program had not vision and Children, announced last Con ference chairman, will preside over the met a minimum audience requirement week that the group has made two screening and critique, and James Heth- which states that, to be eligible, a show grants for research projects. erington, editorial director of WFBM must be broadcast over enough tele- Dr. Leon A. Jakobovits, research as- will direct the workshop. vision stations to be by 50% of Indianapolis sistant professor of psycholinguistics at seen the national audience. the University of Illinois Center for informa- Comparative Psycholinguistics, re- The academy said original Democrats agree with further ceived a $21,600 grant for a one year tion had indicated that through a study of the effects on children of repe- syndication the program would reach Ike on conventions tition in TV viewing. sufficient audience by the end of the awards year (April 30), but that this The other grant, of $44,160, will fi- General Dwight D. Eisenhower re- had not been the case. nance a two -year study of the "in- ceived support from some Democrats fluence upon children of relatively sus- Korn's Reaction Withdrawal of last week, who agreed that political tained exposure to television programs My Childhood from consideration conventions are in a sorry state, and depicting aggressive interactions." It brought a charge of "disgraceful" from TV is partly to blame. will be conducted by Dr. Seymour Fesh- Bennet Korn, president of Metro - Representative John S. Monagan (D- bach, professor of psychology at the media's Metropolitan Broadcasting Tele- Conn.) said he thought the last Demo- University of California, Los Angeles, vision, who promptly resigned from the cratic convention was "even more of a in cooperation with the Human Interac- academy and said "Metropolitan Broad- mess" than the Republican, from the tion Research Institute. casting Television will no longer partici- "standpoint of the way it's conducted." The joint committee is made up of pate in any of its affairs." He said prominent delegates were representatives from the three television Mr. Cott said the academy was "em- barred from the hall because "it was networks, the National Association of barrassed" by the incident and had already packed with television tech- Broadcasters, the U. S. Department of apologized to Mr. Korn and the pro- nicians and young people as well as Health, Education and Welfare, the ducer, Mr. Barron. other hangers on who really had no Foundation for Character Education, in The academy said the minimum audi- business being on the convention floor." Boston, and Boston University. It was ence requirement had been set because "The delegate is gradually becoming active during the investigation of TV it would be a practical impossibility to a mere incident to the phenomenon of violence conducted by the Senate Juve- review all the productions of more than the convention and is losing all iden- nile Delinquency Subcommittee in late 600 television stations. tity," Mr. Monagan continued, "while 1963 (BROADCASTING, Dec. 23, 1963). Mr. Korn said size of audience was a television crewmen and producers are

88 (PROGRAMING) BROADCASTING, July 12, 1965 IT TAKES THREEE IMAGE ORTHICONS F01? LIVE COLOR.

Whether you're buying a single Image precision, and aligned with precision. AVAILABLE FROM YOUR RCA BROADCAST TUBE DISTRIBUTOR Orthicon -or a factory- matched set - Result... you get exceptional tube -to- RCA'S IMAGE ORTHICONS FOR COLOR RCA's tube -to -tube uniformity helps tube uniformity of: Light Field Precision Matched you attain "balanced" color -channel Amplitude response Registration Type Levels Mesh Construction Sets Targets 4415 Black and performance. Every major performance capability Resolution Sensitivity Yes 4416 White Yes Yes Glass characteristic of RCA Image Orthicons Signal -to -noise ratio. 7513 High Yes Yes 7513/V1 Glass for color is quality -controlled by rigid And, if you're buying matched sets, your production standards. Precision con- tubes are carefully matched for: 7513/L High Yes Yes Yes Non -stick struction of RCA Image Orthicons for Background Grey scale Highlight 8092A Low Yes Yes Thin -film color means that all tube parts are man- signal Sensitivity for each color chan- Complete information on the RCA Camera Tube line is aval able from your local RCA Broadcast Tube distributor ufactured with precision, spaced with nel requirement. . -.ask him for booklet CAM -600.

RCA ELECTRONIC COMPONENTS AND DEVICES, HARRISON, N.J. 0ilehl_k_s_Wire The Most Trusted Name in Electronics Local documentaries can bring big payoff at the bank

A TV documentary on the life of mouth has an option to buy the pro- TV networks, he knew, were all pre- John F. Kennedy which cost about gram from the ABC -owned -stations paring Kennedy memorial programs $50,000 to produce has brought the division for showings in other areas. for broadcast in November, first an- ABC Owned Television Stations Di- Plymouth uses no commercials as niversary of the assassination, and vision returns of $210,000 with the such in the documentary but is "what could we do that they couldn't promise of still further income identified as the show's backer. do better ?" But when he learned of ahead. Viewers are informed of the avail- Mr. Friedman's idea for a program The Young Man from Boston, an ability at local Plymouth dealers of that would be different from the hour program produced at KABC -TV albums containing pictures from the others, a personal picture of a man, Los Angeles and already seen on Kennedy program. not a President, and heard some of that station, will be carried in prime - The KABC -TV broadcast was spon- the original music, he decided it was time slots on all of the four other sored by the Plymouth Dealers Asso- worth a try. He had an audition ABC -owned television stations by ciation, Los Angeles Region. The 89 disk made and sent to Mrs. Kennedy, local Plymouth dealer associations, dealers who shared in the sponsor- offering her script approval if she which also sponsored the KABC -Tv ship were "naturally pleased with the would first approve the idea. She showing. 33 rating," Dan White, account ex- did and with her help the private files N. W. Ayer, Detroit, the Ply- ecutive on Plymouth at Ayer, Los of the family and friends were mouth agency, said there is a good Angeles, said. "But they were even opened. possibility the program will also be more pleased with the number of For the next eight months, the sponsored in additional markets, de- people who came to their showrooms producers looked at thousands of pending on audience response to the to get a copy of the souvenir book- photos, miles of motion -picture film, remaining ABC -owned- station pres- let offered on the broadcast. One mostly of the home-movie type. "We entations. dealer called it 'the best traffic builder had no deadline, so we had time to In Los Angeles, according to an we ever had' and the rest were al- turn around," Mr. Mills said. A par- American Research Bureau tele- most as enthusiastic." ticular bit of good fortune was meet- phone coincidental survey, the pro- When composer -producer Allan ing Paul Fay, who had been under- gram had a 33 rating while captur- Jay Friedman more than a year ago secretary of the Navy during the ing 55% of the audience. went to KABC -Tv with the suggestion Kennedy administration and a friend An Ayer representative said that that it produce its own documentary of the Kennedys from the time when if the program attracted such audi- tribute to the late President, Steve he and the President were fellow ence shares on the other ABC out- Mills, executive producer (now pro- PT boat commanders. Mr. Fay is an lets it would be virtually assured of gram director) of the station, was in- avid amateur cameraman and had going to additional markets. Ply- clined to dismiss him outright. The thousands of feet on the Kennedy

issues, the conven- : creating influencing Radio series sales .. . Co.) KENO Las Vegas; KYOS Merced, tion and controlling its image in the and KLAN Lemoore, both California, national consciousness." The Shadow (Charles Michelson): and WBBF Rochester, N. Y. He noted that Democratic National KHAS Hastings, Neb.; WBNS Columbus, Chairman John Bailey had also indi- Ohio, and WCEM Cambridge, Md. Top of the Pops (Hartwest Produc- tions) : WITH Baltimore; WING Dayton, cated substantial agreement with Mr. The Green Hornet (Charles Michel- Eisenhower's proposals, which include Ohio; WPTR Albany, N. Y.; WALT son) : WFGM Fitchburg, Mass.; KMAD Tampa. Fla., and WMAK Nashville. barring newsmen from the convention Madill, Okla.; wino Dayton, Ohio, and floor, and he the former congratulated KSNO Aspen, Colo. The Joe Pyne Show (Hartwest Pro- President for having made them ductions): WAYK Valparaiso, Ind.; WALK (BROADCASTING. July 5). Hollywood Hotline (The Merrick Galesburg, Ill.; WAAX Gadsen, Ala.: WOMN Decatur, Ga., and WKAT Miami Beach. Jimmie Fidler Talks Music (Jim -Mar "Will positively reduce you to the ranks Productions) : Kocw Tulsa, Okla.; KVOD Albuquerque, N. M.; KMAP Dallas, and of the left-limp helpless!"-N. Y. Daily News KLOO Corvallis, Ore.

Here's Heloise (King Features) : PETER SELLERS in WFAA Dallas.

Anniversaries in Sound (Triangle) : l' WMC Memphis; WHBF Rock Island, Ill.: F ML WMNB North Adams, Mass. 30 Hours of Christmas (Triangle) : KIJV Huron, KCCR Pierre, and KBHB OIADOß,S Sturgis. all South Dakota, and WEFA (FM) Waukegan, Ill. Better Golf with Billy Casper (Tuck- ANOTHER QUALITY MOTION PICTURE FROM WALTER READE / STERLING, INC. 241 E. 34TH STREET, N.Y.C. 10016 er Productions) : KsAL Salina, Kan.; KFOR Lincoln, Neb.; WAZE Clearwater,

70 (PROGRAMING) BROADCASTING, July 12, 1965 family, including them at their most noted family sport, touch football. While the visual portion of the program was being prepared, work was also progressing with the audio part. Mr. Friedman scored his original music to be performed by the Kingston Trio, Gordon MacRae and the Mormon Tabernacle Choir. Paul Francis Webster wrote the lyrics; Stephen Longstreet the script. Jules North, who checked the facts for the award -winning The Making of a President, 1960, performed the same job of data authentication for The Young Man from Boston. Joseph Cotten agreed to narrate the film and the producers recorded his part in New York to combine with musical portions recorded in Salt Lake City and Los Angeles. Meanwhile, costs were mounting. The original budget of $15,000 was far exceeded as the film was redone and re- redone until Joseph Cotton (seated, r) narrated r): Allan Jay Friedman, producer; Messrs. Friedman and Mills and KABC -TV's "The Young Man from Howard H. Lipstone, in charge of John Urie, head of the Hollywood Boston." With him are members of production, and (seated) Steve film production company which the production staff (standing I to Mills, executive producer. worked with KABC -TV on the project, were all fully satisfied. The next step was to secure a sponsor for the broadcast and again the from Ayer just to "look at what we same. One look was enough. The "who needs another Kennedy trib- have" and having looked, the agency sponsorship was arranged, first in ute?" attitude arose. But the station persuaded the officers of the Plym- Los Angeles, then in the other ABC - salesmen prevailed on the people outh dealers association to do the owned station cities.

Fla.; WOBr Rhinelander, Wis.; KLTZ Program notes ... News moves CBS -TV in mid- Septem- Glasgow, Mont.; wESO Southbridge, ber will move CBS Morning News with Mass., and WJOB Hammond, Ind. New series Cameo Productions Inc., Mike Wallace from its current 10 -10:30 Chicago, which has relocated at 1411 -D a.m. EDT period, Monday- Friday, to Do -It- Yourself (Tucker Produc- Touhy Avenue there (phone 743- 0186), a new time. 7:05 -7:30 a.m. or 7:35 -8 tions) : WAZE Clearwater, Fla. starts production on new TV series of a.m. Stations will pick up the feed at 65 animated four -and -one -half minute either time, similar to the choice of Sports Special (Tucker Productions) : WSUB Groton, Conn. color programs for children based on two feeds stations have in taking the Bible stories for the American Lutheran early evening news show with Walter Car Care (Tucker Productions): Church, Minneapolis. Executive produc- Cronkite (at 6:30 -7 p.m. or 7 -7:30 WJCw Johnson City, Tenn., and WBSM er is Betty Barth. p.m.). The second feed customarily is a New Bedford, Mass.

Radio Theater (Tucker Productions) : Wizz Streator, Ill. Beyond the Green Door (Tucker barry sherman associates Productions) : WQXL Columbia, S. C. COMMUNICATIONS CONSULTANTS The Play of the Week (Tucker Pro- ductions) : Wctty Charlottesville, Va. Date with Debbie (Tucker Produc- tions): WQXL Columbia, S. C., and KIDD Monterey, Calif. Barry Sherman Film sales ... President Girl Talk (ABC Films): Wttc(Tv) Pittsburgh.

Sebring '65 (Triangle): KHOU -TV 660 MADISON AVENUE / NEW YORK, N.Y. / TEmpleton 2 -8500 Houston, wcPO -Tv Cincinnati and SUITE 707 / 1447 PEACHTREE ST. N.E. / ATLANTA, CA. / 875 -7253 WANE -TV Fort Wayne, Ind.

BROADCASTING, July 12, 1965 71 repeat (on tape) though live revisions showed NBC -TV with a 10.5 rating and are made if there's a news break. CBS 44 share compared to CBS -TV's 10.2 said the move of the program, begun on Religious jingles to TV and 43 share and ABC-TV's 3.3 and 13 Sept 2, 1963, would permit stations share for the 54 common quarter -hours added flexibility should they desire to The United Presbyterian of coverage of the flight from launch telecast local news show in a five min- Church, New York, which has on June 3 to recovery on June 7. CBS - ute period (7 -7:05 or at 7:30 -7:35) as been using radio jingles to pro- TV, however, noted that its researchers part of a half -hour presentation of news, mote religion, will expand its ef- include preview and wrap -up shows in while making the show available to a fort to television, where "com- reports measuring Gemini coverage and wider and more general audience. mercial' spots will be "integrated" on that basis CBS-TV had a 10.0 to with the radio commercials in NBC -TV's 9.6 rating in the Nielsens. Library spots Five public library sys- "campaigns" in the top 100 mar- On the flight's final day, CBS -TV and tems encompassing New York City kets. Also to be used in some of (period 11:30 a.m.-3:30 p.m.) had a and its bordering Westchester Nassau the markets: billboards and sky- 13.1 rating, NBC -TV (11:30 -4 p.m.) Re- counties commisioned The Gotham writing. The messages recorded had 11.7, and ABC (11 a.m. -3:30 p.m.) cording Corp., New York, to produce for broadcast feature satirist Stan was 3.4. 18 and two TV filmed spots radio spots Freberg and are made available A CBS News spokesman saw the slight its to promote the public library and to stations without charge. differences between CBS and NBC rat- offered services. Records are now being One -minute radio jingles have ings as of little significance. But he being to radio stations, and TV spots are been used by the church for the pointed up their contrast to last summer filmed. According to Gotham, a con- past two years. In the new cam- when NBC -TV attained a 2 -1 lead over clave of library systems are working paign, to cover a six -week period, CBS -TV in ratings of coverage of the a plan to extend the promotion to out the theme is that young adults political conventions. other parts of the country. should think more about formal, City change ABC Films Inc. has organized religion. The message moved its southern division offices from emphasizes that "God is alive." ITC plans to produce New Orleans to Atlanta. The new of- The church pays production costs fices are at 3703 Peachtree Road, N.E. while Mr. Freberg volunteers his feature films for TV (zip code: 30319). Phone: (404) 233- services with an accompanying 4234. Ross McCausland continues as modern jazz beat. In an expansion into the feature film southern division sales manager. area, Independent Television Corp. reported last week it will finance produc- Sound contract Ed Forsyth and his tion of feature Editorial Services Inc., have been signed has appointed Tom J. Corradine & As- films in various a new long -term contract by Screen to sociates, independent TV film distrib- parts of the world music and sound division, Holly- Gems utor, as western representative. Corra- for initial distri- wood. Services, with Screen Editorial dine will handle TV sales of some 700 bution to TV in worked on the TV Gems for five years, theatrical feature films in the HTS the United States Route 66. Added series Naked City and library, plus westerns, half -hour shows and to theaters music division are Fred Brown, as to the and serials in 13 western states, plus abroad. and Bob Rapf, as dubbing supervisor, Texas, Oklahoma, Louisiana, Arkansas, Abe Mandell, assistant to Mr. Forsyth. and Tennessee. ITC president, said production is Prison comedy NBC -TV has acquired Adaptation Richard E. Lyons, has Walls Not, expected to begin TV rights to Stone Do a signed as a producer by Universal prison comedy written by William Mr. Mandell shortly in Italy on City Studios, Hollywood, has begun a full -length fea- Blatty, from Barry Shear's Bri -Wen preparations for converting the motion will ture in color. ITC is considering six Productions. Mr. Shear produce picture "The Plainsman" into a two - and direct the series, with the pilot scripts for shooting in Italy in the im- hour color TV series to be filmed in mediate future, he added. scheduled for filming late in the sum- association with CBS -TV. mer. He will also produce and direct ITC also will be holding discussions Pit Stop, color series on auto racing, Three in the works With the purchase with producers in Spain, Yugoslavia, which he sold earlier to Screen Gems. of an untitled dramatic property with a Japan, France and Germany with a musical background from Herbert view toward producing motion pictures New TV projects An exclusive long- Baker, Official Films has three TV there, according to Mr. Mandell. Other term agreement has been signed by Four series being developed for the 1966 -67 details on ITC's feature film plan will Star Television and Robert Enders season, Robert Blees, vice president in be revealed shortly, he said. Productions for the development of sev- charge of production, said last week. eral TV projects for the 1966 -67 season. Others are: Off We Go, and Meet the James Warner Bellah will be associated Mosses. NANA radio service with Four Star and Mr. Enders in a number of the program plans. set to start Gemini ratings fight New format KBLA Los Angeles, has A new radio service, "NANA Radio introduced a new program format, ac- switches to Nielsens cording to Mel Leeds, executive vice Report," for which there has been an president and general manager. The initial offering to stations, will begin rock 'n' roll station has eliminated ex- More ratings data was made available formally on July 15, according to North last week in the American cessive disk jockey interruptions by dispute over who won Newspaper Alliance. A playing two, three or more selections the ratings on coverage of the Gemini NANA spokesman said in New York without breaks. 4 spaceflight, and though informative, last week that the first offering to sta- the figures failed to clearly establish tions covers those in the first 45 markets Distribution Hollywood Television overall network supremacy. in the United States. Service, TV arm of Republic Corp., National Nielsens available last week The service, which will supply hard

72 (PROGRAMING) BROADCASTING, July 12, 1965 news, background stories and features, volume is: TV programs, $1,048,695; already is being subscribed to by 17 New Person' transcribed commercials, $899,812; stations and NANA expects to have phonograph sessions, $604,124; video- more than twice that number by July 15. tape commercials, $329,385; radio pro- It's still in the idea stage but The news report is especially written grams, $125,309; live TV commercials, CBS -TV officials confirmed last and prepared for broadcast. Individual $49,214; live radio commercials, $7,164; week that there's a possibility the scripts are 45 to 90 seconds long. The slide film sessions, $6,355. Money col- network would return the Person report is being sold as a package (some lected was paid by the AFTRA local to to Person technique to network 30 minutes daily), available exclusive 24,725 members. to one station in each market as a daily TV in a nighttime half -hour peri- service, on a weekly basis or both daily od in midseason this winter. As in the series that ended in 1961 the and weekly. According to the NANA NBC -TV plans ahead spokesman, none of the news material interviewer would be at a distance duplicates the reports of existing wire from the subject interviewed. Pre- sumably most interviews would be NBC-TV has announced commit- services. Currently service is by mail, ment for filming of a new half -hour sit- and, it was indicated, future growth will taped on location by personalities overseas. The late Edward R. uation comedy in color for the 1966 -67 be a guide to the feasibility of other season, one full year away. Projected means of transmission (wire or voice). Murrow was associated with the series at its start in 1953, and series is My Fifteen Blocks, starring Charles Collingwood was the host Dean Jones, who had the leading role in in later seasons. CBS purchased Ensign O'Toole on NBC -TV in 1962 -63 L.A. AFTRA sets the program rights from Mr. season. In the new series, for which Murrow and its original produc- Danny Thomas and Sheldon Leonard record in fee collection ers. are executive producers, Mr. Jones plays a Chicago policeman who encounters The Los Angeles local of the Ameri- situations while patroling his beat. Ex- can Federation of Television & Radio increase over the previous 12-month terior scenes may be filmed in Chicago Artists collected $4,071,000 in claims period, is only earnings collected by for realism, and interior shooting will be for phonograph sessions, TV and radio AFTRA and does not represent the total at Desilu studios in Hollywood. First commercials and programs during 1964- earnings of AFTRA members in Los episodes are to go before cameras in the 65, Claude McCue, executive secretary, Angeles, Mr. McCue emphasized. fall, according to Mort Werner, NBC - reported. The alltime high sum, a 30% Breakdown of collections, by dollar TV's vice president for programs.

FINANCIAL REPORTS

the recent retirement of 78% of the RCA hits two record periods company's first preferred stock. NBC, according to the statement, achieved record profits in the first half First -half earnings up 17 %, second quarter up 18% over with second -quarter earnings up by 19 %. 1964 periods; demand for color TV cited for good part The boom in color television was given a good share of credit for the strong first half performance. A joint RCA last week reported the most rose 17% over the comparable 1964 statement by David Sarnoff, board profitable quarter and half -year periods period. Second -quarter profits were chairman, and Elmer W. Engstrom, in its history capped by an all time high ahead l8 %. president, noted RCA factory sales of one -month sales volume in June of $186 Per share earnings for the first half color sets were 54% over last year's million. were up 19 %, higher than the percent- first six months. First half earnings for the company age increase in dollar earnings due to "The demand for color television sets

SEC's report of transactions

The Securities & Exchange Com- dependent Theatres Inc. (RKO Gene- roll V. Newsom acquired 326, holds mission has reported the following ral) acquired 41,000, holds total of 1,000; Edward M. Tuft exercised stock transactions of officers and direc- 733,600. option for 10,299, holds 21,397. tors and of other stockholders owning Metromedia Inc.-John P. Cris - Reeves Broadcasting Corp. -Mor- more than 10% of broadcasting or coni acquired 1,500, holds 15,500; ris Schechter sold 200, holds 2,400; allied companies in its Official Sum- Richard L. Geismer, acquired 1,000, Richard Weininger through Premier mary for June 1965 (all common holds 3,300; Stanley Landow acquir- Investing Corp. sold 200, holds 83,- stock unless otherwise indicated): ed 500, holds 1,100. 000. Capital Cities Broadcasting Corp. RCA - Martin F. Bennett sold Storer Broadcasting Co. - Bill -Donald A. Pels exercised option 5,000, holds 5,946; Kenneth W. Bil- Michaels sold 1,100, holds 3,050. for 2,500 shares, giving him total of by exercised option for 1,717, holds Taft Broadcasting Co.-John L. 6,250 shares. 26,746; Howard L. Letts exercised McClay exercised option for 1,500, H &B American Corp. -Video In- option for 10,299, holds 19,037; Car- holds 1,632.

BROADCASTING, July 12, 1965 73 has risen phenomenally," said Messrs. Financial notes ... Sarnoff and Engstrom, "with the rate of increase even greater than the most H &B American Corp., nation's larg- optimistic estimates for the industry." est owner -operator of community tele- declared its RCA profits have improved in 17 vision antenna systems, has consecutive quarters over comparable first dividend, a semi-annual dividend of quarters of preceding years. 121/2 cents per common share, payable of July Six months ended June 30: Aug. 10 to stockholders record 23. Declaration of the dividend came as 1965 1964 the sale of H &B's CATV systems in Earned per share $0.75 $0.63 Sales 963,900,000 899,100,000 Palm Springs, Calif., and Flagstaff, Pre -tax profit 80,700,000 70,500,000 Ariz., to Harriscope Broadcasting Corp. Net profit 43,900,000 37,800,000 'Excludes non -recurring items equal to 20 for more than $5.3 million was com- cents per share. pleted. Transaction involved the transfer of 12,700 subscribers at a price of approximately $425 per subscriber. Wometco has best half (BROADCASTING, Mar. 8). Metromedia board has declared in its 40 -year history As Wometco Enterprises went on the regular quarterly dividend of 15 cents New York Stock Exchange, with ticker a share, payable Aug. 1 to stockholders Wometco Enterprises, a diversified symbol WOM, company President Mit- of record July 9. company which includes radio and TV chell Wolfson (r) bought the first 100 station ownership, reported the best shares in behalf of the University of A third of the membership of half year in its 40 -year history: sales Miami. With him was Senior Vice the Screen Actors Guild earn under President-Broadcasting Louis Wolfson up 21.2% and net income up 15.5% $1,000 a year from work performed (I) and Keith Funston, president of the over in 1964. to a the same period exchange. under SAG contracts, according The Wometco board, meeting July 7 survey of SAG members in Southern in New York, the same day the com- California. Marie Windsor, chairman of pany was listed on the New York Stock and the Miami Seaquarium. the questionnaire committee, reports Exchange, declared a regular quarterly Twenty -four weeks ended June 19: that the first 2,700 questionnaires showed dividend of 121/2 cents on Class A stock 2,548 reports of actors' earnings and 41/2 cents on Class B stock, payable 1965 1964 from work before the camera. Of the Sept. 15, to stockholders of record Earned per share" $0.74 $0.64 2,548, 33.4% said they earned less than Gross income 16,977,299 14,006,678 Sept. 1. Net Income before $1,000 a year under SAG contracts; Wometco closed at 32 last Thursday. taxes 2,925,197 2,681,208 33% said they earned between $1,000 Federal, state and In addition to its broadcast properties, foreign income taxes 1,290,000 1,265,000 and $5,000; 17% earned between $5,000 the company also is engaged in soft - Net income 1,635,197 1,416,208 and $10,000 and 16.6% earned over drink bottling, automatic food vending, "Based on 2,222,749 shares of Class A and $10,000. Miss Windsor said a number industrial food service, motion picture B stock outstanding and 2,220,631 shares for of the respondents had earnings in same 1964 period after adjustment for 25% theaters, film production and processing stock distribution on Dec. 22, 1964. other entertainment fields.

EQUIPMENT & ENGINEERING

mission, the proposal sterns from its Opposition to microwave plan concern over the growing backlog in processing microwave applications for the long -haul landline telephone and NCTA, common carriers critici ze FCC proposal telegraphic services because of the increased number of microwave applica- to restrict CATV to 10,700 -11, 700 mc band tions to serve CATV's. The commission also feels that the An FCC proposal which would create criminatory" against the CATV indus- imminent if not now existing problem fur- a new and separate service, under a try and those common carriers of frequency congestion in the three rigid set of technical standards, for nishing services to CATV interests. microwave bands - 3,700 -4,200 mc, microwaves used to serve community American Telephone & Telegraph 5,925-6,425 mc, and 10,700 -11,700 mc antenna TV systems was the object Co., however, as well as the Electronic -necessitates that CATV microwaves Industries Association and -Relay last week of bitter criticism and strong Micro be redesignated to an exclusive fre- Inc. a opposition from several segments of the to limited extent, supported the quency band to curtail any existing and rulemaking with CATV industry. proposed certain modi- future interference problems with the Among those strenuously opposing fications. long-haul landline services. the rulemaking, which was initiated Under the proposal, the commission nearly a year ago, were the National would establish a Community Antenna Also dissenting to the proposed new Community Television Association and Relay Service (CARS) in the 10,700- service, which would be administered the National Association of Microwave 11,700 mc band within which all com- by the FCC's Broadcast Bureau, were Common Carriers. The two organiza- mon carriers furnishing microwave serv- Jerrold Electronics Corp., Video Serv- tions, in jointly filed comments, said the ice of 400 miles or less to CATV's ice Co., Golden West Communications proposed rules are neither required nor would be licensed. and Western TV Relay Inc. They all desired, and that they are "highly dis- The Reasons According to the corn- urged the commission to terminate the

74 BROADCASTING, July 12, 1965 proceeding without taking any action. and substandard service. NCTA and NAMCC, both of which Primary- Secondary The association submitted separate and extensive engi- recommended that the commission SUMMER neering studies, said the proposal would amend its proposals to allow micro- impose extreme economic penalties and wave- CATV's to have primary eligi- technical hardships upon existing corn - bility in the higher band and secondary SALE! mon carriers and other microwave op- eligibility, without regard to distance, erations without sound reason or other in the two lower bands. EIA noted, justification. however, that the proposal would be BUY YOUR "Wholly aside from the illusion of subject to not creating present or future frequency congestion," NCTA added, interference to landline carrier systems. REMOTE the commission's proposals "seem lit- AT &T, which was the only party to erally to have been little more than come near supporting the rulemaking whimsically conceived." Taken at best, as now proposed, urged the FCC to re- NOW they noted, this proceeding "is a some- quire all microwave common carriers what disoriented receptacle for various serving CATV's to be licensed only in untested, unprecedented and ill -con- the 10,700-11,700 me band, regardless ceived methods" of placing further arti- of the distance of their service. The ficial regulatory restrictions on CATV company also requested that the pro- operations. vision be deleted prohibiting periscope antenna systems because of the sub- Arbitrary Regulation The two as- stantial increased expenses that would sociations pointed out that for the occur. FCC to single out a relatively small Jerrold, in comments opposing the user of radio frequencies and to pro- rulemaking, said the proposal is un- pose the imposition of severe, novel sound from an engineering standpoint. Single Channel technical restrictions with the justifica- The company noted that such allocation that such restrictions are necessary tions, as proposed for CARS, often re- TRA -11 to an adequate space- communications sult in vital portions of the spectrum Normally Sells environment, presents "a classical ex- lying virtually unused, and constituting ample of a discriminatory and arbitrary a waste of valuable frequency space. For $89.50 regulatory practice." Micro -Relay Inc., a Georgia subsid- Now In urging the commission to termi- iary of Westinghouse Broadcasting Co., nate the proceeding without taking any urged the commission to preserve a SALE PRICE $79.50 action, NCTA and NAMCC said the maximum degree of flexibility in deal- adoption of the rules would create ing with microwave systems where fre- problems of frequency congestion other- quency congestion presents no problem wise avoidable. And, they added, in but where unusual amounts of rainfall many instances and geographical areas, represent real obstacles to using the forced removal of microwave opera- higher frequencies. The company asked tions to the higher frequency band the agency to consider such cases on would result in markedly inferior serv- an ad hoc basis. ice at higher costs. In the event the rulemaking is adopt- Ten more stations Two Channel provided, short -haul common carriers buy color TV gear ing microwave service to CATV's TRA -12 to remain on their would be permitted The purchase of color equipment was until 1971. At that Normally Sells current frequencies announced last week for 10 television time, however, all short -haul micro- stations. For $139.00 400 airline waves, whose service is The stations are the Rust Craft miles less, would be required to Now or Broadcasting Co. outlets (waoc -Tv move to the CARS in the 10,700 -11,- SALE PRICE $129.50 Rochester, N. Y.; WSTV -TV Steuben- 700 me band. ville, Ohio -Wheeling, W. Va.; WRCB -Tv provides that The proposed rule also Chattanooga, Tenn.; WRDW-TV Augusta, Both units fully transistor- miscellaneous common carriers and Ga., and WJKS -TV Jacksonville, Fla.); other microwave suppliers whose serv- WJ BF (TV) Augusta, Ga.; WTRF -TV ized. Battery life in excess of ice ranges from 400 to 600 miles could, Wheeling; WTAE(TV) Pittsburgh, and 200 hrs. Offer ends Aug. 31, upon special showing, be licensed to the Norfolk -Portsmouth Newspapers '65. Allow either the 5,925 -6,425 me band or the stations, (WTAR -TV Norfolk, Va., and two weeks for higher frequencies. All other carriers WFMY -Tv Greensboro, N. C.). delivery. furnishing service of 600 miles or more Rust Craft signed contracts with Gen- to CATV's, however, would be permit- eral Electric Co. totaling more than ted to chose either of the two upper $850,000 for color film and slide equip- bands. ment and a new 50 -kw GE transmitter EIA, while noting that many of the for WJKS -TV. FCC's proposals have "considerable WJBF(TV) has purchased two live merit," said it's contrary to the public's studio camera chains, a color video tape best interests to burden CATV's and machine, a color GE film camera, two QUAD -L ELECTRONICS carriers with the "unduly restrictive" Eastman projectors, and a color switch - P. O. BOX 3226 eligibility criteria and technical stand- er. By Nov. 1 all local programing and SANTA ROSA, CALIF. ards which create unreasonable costs most of the evening network and locally

BROADCASTING, July 12 1965 75 Technical topics ... Transistor microphone International Telephone & Telegraph Export Corp., New York, has introduced a transistorized capacitor microphone, type 4126, which is said to operate with very flat frequency and excellent transient response. The company said a uniform cardioid response (3 db on -axis response from 30 to 20,000 cycles) with a better than 20 db directional discrim- ination, makes the microphone ideal for studio use. The unit is Ya inches in diameter and 21/4 inches long. New record Zenith Radio Corp., Chi- cago, announced last week that it has set "new all -time TV industry records" with the production and shipment of more than one million television sets during the first six months of 1965. This is the seventh year Zenith has topped the million mark. Joseph S. Wright, Zenith A gem of a saw used to lay cable president, said the company passed the million mark over a month earlier this year than last. Leonard C. Truesdell, An underground coaxial cable is the cable at $64,000. This includes president of Zenith Sales Corp., said being laid in Manhattan Beach, 160 diamond blades, 64,000 feet of Zenith will sell more than two million Calif., as part of a community an- coax, concrete cover for the trench TV sets this year "and become the first tenna system of Southern Com- and labor costs. manufacturer to attain and exceed this munity Antenna Network Inc. W. G. SCAN, will feed the 10 Los An- figure in a single year." Conner, head of the firm, is using geles TV stations. Installation saw New amplifiers a Browning Laboratories industrial diamond power blades charges will be $12.50 with a $2.50 to cut the six -mile long, -inch Inc., Laconia, N. H., has introduced its four monthly service fee. deep trench which will hold the new line of audio amplifiers, featuring multi- channel cable. Mr. Conner said he preferred the better than 1% total harmonic distor- Work on the project, which will diamond blade to conventional jack- tion, three -position switches, and hand cover the entire beachfront area of hammers because the work is faster wiring. Designed for background music this Los Angeles suburb, is expected and of better quality and because systems and in commercial sound ap- to be completed about Aug. 1. Mr. the cutting noise of the saw is con- plications, the first two units released Conner estimates the cost of laying siderably less. are the MA -325, a 25 -watt output amplifier, and MA -216, with 16-watt output capacity. Complete specifications and features are available. originated film shows is to be in color. ule in color within one year. WTRF -TV ordered $300,000 worth of WTAE plans to add two color tape New image dissector Westinghouse equipment and will begin originating machines this fall. It has also ordered Electric Corp. has announced the avail- local color this month with two tran- two TK -42 color cameras from RCA to ability of a "more rugged and longer sistorized color video tape machines. be delivered in 1966. lived" 3 -inch image dissector pickup Other equipment ordered includes color The Norfolk -Portsmouth Newspapers camera tube, having a high resolution film and slide machinery and an RCA stations have ordered over $500,000 of 3,000 TV lines per inch. Designated TK -42 studio color camera. The station worth of color studio equipment from WL -2311, the new tube reportedly is expects to have 75% of its daily sched- RCA. ideal for microfilm readout, TV film scanning, and high -speed flying -spot scanning. Additional information may be obtained from the company's tube division at Elmira, N. Y. More than a decade of Constructive -Service TV relay system Microwave Associ- nn ates Inc., Burlington, Mass., has made to %roadcaetere and the &oadcaetincg J'ndustry available an MA -2 system, all solid -state TV relay equipment housed in cast aluminum cases for rack mounting in STL service or hand -carry in field use. HOWARD E. STARK Units in the system include an MA -8508 receiver, operating in 1990-2110 me Brokers -Consultants broadcast band with nominal noise figure of 6 db, and a MA -8507 transmitter.

50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Theater lights Lighting & Electronics Inc., Brooklyn, N. Y., is producing a series of continuous borderlights, avail-

76 (EQUIPMENT & ENGINEERING) BROADCASTING, July 12, 1965 able in 65 -30 and 65 -50 units, for de- dized extruded aluminum members. KOPY fined $500 sign with theatrical applications or ac- commodation with R, PAR and IF New microphone Gotham Audio Kory Alice, Tex., was notified the lamps. The heat -resisting units feature Corp., New York, has available the by FCC last week that it had incurred 5% -inch diameter glass roundels Neuman U -64 linear admittance cardi- an (plain, stippled or spread roundel color oid microphone which provides linear apparent liability of $500 for willful filters coming in blue, green, pink, am- frequency response as great as plus or and repeated violation of the rule that ber, white, green, red and blue) and minus 135 degrees from on -axis inci- a properly licensed operator be on duty porcelain receptacles. Units are dence. Prices range from $360 for the at its transmitter. The licensee, Norman equipped with alzak reflectors, chain single system to $1,560 for the six - Building Corp., has 30 days to contest hangers, carbon steel springs and ano- microphone system. or pay the forfeiture.

INTERNATIONAL

CBC wants more Lewis Changufu, the minister of information, said the government was con- No tower, no broadcast flexibility in programing sidering taking over the Zambia Broad- The tower of CKTS Sherbrooke, casting Corp., a public company run on The Canadian Broadcasting Corp. Que., fell recently after the guy the lines of the BBC. The ZBC controls wants to cut its advertising revenue to wires were cut. The deed was the country's most powerful news me- allow more time for flexibility in Cana- allegedly the work of pro- separa- dium, and has a peak -hour listenership more dian programing. It also wants to have tionists as the police found the of than one million. The government has already opened a clear understanding whether it is to letters "FLQ" painted at the tow- negotiations for the take -over of Zam- operate under a Board of Broadcast er's base. bian TV in the north. Recently it an- Governors (similar to the FCC) or to FLQ are the initials used by the nounced that it had decided to take operate under its own board directly group which is seeking independ- over the independent responsible to the Canadian Parliament. ence of the providence of Quebec weekly newspaper, The Central African Mail, annual report the fiscal from the rest of Canada. for about The CBC for $56,000. year ending March 31, was presented CKTS had signed off at its regu- At the beginning of the year it was to the Canadian Parliament on June 30. lar time, midnight, on Thursday, reported that the Zambian government It stated that these two points had been July 2, and when its attempt to made in a brief to the current Royal resume operation failed on Friday Commission on Broadcasting at a pri- morning, an investigation revealed vate session earlier this year. The CBC that the tower was down. would like to have a 10-year charter of An emergency tower was put in They dig us in Syracuse. operations, and would like to see a operation and the station began similar 10 -year charter given to inde- broadcasting later in the morning. Stayin' on at WSYR -TV. pendent stations. In the last fiscal year CBC had 27.5% of its income, $32,872,000, from adver- Radio and TV show tising. This was up 1.5% over the previous year. The balance of is income, planned for London $85,900,000, came from the Canadian treasury. It returned $31,000 at the end An international TV and radio ex- of the year to the treasury. CBC wants hibition will be held in London Aug. to reduce its advertising income by $5 24 through Sept. 4 under the direction million annually to gain access to cer- of the Industrial and Trade Fairs Ltd. tain evening program periods. Succeeding the National TV and The report states that "securing com- Radio Show, a 30- year -old event, "The mercial revenue to assist the public '65 Show" will represent overseas man- purse should not be done to a degree ufacturers of all types of sound and which prevents or seriously hinders the visual home entertainment, including CBC in carrying out its mandate from TV sets, radios, record players, records, Parliament. The present volume of tape recorders, stereos, hi -fi's and musi- broadcast sales is, in certain respects, cal instruments. Entertainment will be hindering the achievements of CBC presented by broadcasting organizations program goals." and manufacturers. CRC's current advertising revenue represents less than 4% of total advertising in Canada. Zambian television may become state owned SYNDICATED COPY For Editorials Featurettes Independent television and radio in 220 Popeye cartoons -in color BRAVERMAN, SHAW & ASSOCIATES the new African republic of Zambia 2344 Ocean Park Blvd. (formerly the British colony of North- Santa Monica, California ern Rhodesia) may soon be taken over KING FEATURES SYNDICATE by the state. 213 -399 -4830 235 E. 45th St., New York. MU 2 -5600 In Lusaka, the Zambian capital,

BROADCASTING, July 12, 1965 77 ministry of transport and communications' contract for a three-year post office development program (to include Going to the Olympics? a microwave link between Kitwe, in the north, and Lusaka) had been awarded The Mexican government, al- to the General Electric Co., Coventry, ready deeply engaged in prepara- Last England. According to these reports tions for the Olympic Games to the program will cost an estimated be held in Mexico City in 1968, is $3,552,000 and will bring TV to the seeking information on the elec- Copperbelt area and the north. tronic communications needs of The Zambian post office's develop- news media planning to cover the ment plan calls for a direct radio, tele- events. Requirements for such fa- Call phone and telegraph link with London. cilities as international teleprinter circuits, radio telephone transmission service, program transmission Middle East nations service, television signal transmis- video TELEVISION sion service and service for FOR order German gear taping or kinescoping, as well as MAGAZINE'S FIFTH the number of reporters and Two Middle East nations have or- broadcasters who will be sent, ANNUAL ISSUE dered radio equipment from Telefunk- should be reported to Secretaria en A. G., Berlin -based subsidiary of de Communicaciones y Trans- 'THE MANY the West German electrical giant, AEG. portes. Apartado Postal 252, Mex- 1, D.F. Syrian Radio of Damascus has or- ico WORLDS OF dered two 100 kw medium -wave transmitters. They will be installed at Sab- LOCAL TV' boura and Sarakeb. The oil-rich king- dom of Kuwait has ordered a direction- strasse 10, West Germany. al- antenna system for a large transmit- Erwin Wasey has operated a West This documentary ting station, which is part of the Ku- German office in Cologne for the past wait Broadcasting System. The system of television's 18 months. Peter Deverall, internation- includes four short-wave transmitters al director of Erwin Wasey Ltd., Lon- in 1,000 kw. role with a total output of don, and managing director of Erwin - community General Electric of the U. S. owns Wasey-Werbung GmbH, will be in affairs will 10% of AEG, which was reported to charge of both West German offices. have had gross income of over $900 be received million in 1964. by every International film sales ... member of the U.S. to get Mexican films Profiles in Courage, Car 54, Where FCC, Senate, Are You ?, Victory at Sea, Loretta House of Rep- Television Enterprises Corp., Bur- Young Theater, Outlaws, Deputy, Dan- resentatives, by bank, Calif., division of Encore Films, ger Is My Business, Medic (NBC Inter- has obtained the rights to distribute to Enterprises) : Leeward Islands and national governors U. S. television 10 theatrical motion TV Service Ltd., St. John's, Antigua. other govern- pictures, full -length action- adventure Bewitched (ABC International TV): ment officials. films made in color by Cimex, government- owned- and -operated film agency Sterling Products to sponsor show for of Mexico. They will be made available 52 weeks in Ecuador, Dominican Re- Distribution to to U. S. stations this month, under the public, Argentina and six member coun- agencies and overall title of Action '65, Harold Gold- tries of Central American Television Network (Panama, Guatemala, El Sal- advertisers will man, TEC president has announced. Mr. Goldman also revealed the start vador, Honduras, Nicaragua and Costa be minimum. 6,800 of negotiations to co- produce feature Rica). films in Mexico for the American mar- The Avengers (Seven Arts): CFCR- When the roll is ket. Plans call for the use of American TV Kamloops, B.C.; CKSA -TV Lloyd - called, make sure performers, writers and technicians as minster, Alberta; ciu I-TV Quebec City; well as top Mexican cinema craftsmen. you've told CJCB -TV Sydney, N.S.; CKLW -TV Wind- sor, Ont.-Detroit; cFQc -TV Saskatoon, your story. Sask., and CFTK -TV Terrace, B.C. EW gets Hamburg agency The Long, Hot Summer, Daniel ADVERTISING DEADLINES: Erwin Wasey Inc., New York, has Boone, 12 O'Clock High (20th Century- Reservations: July 16. announced its acquisition of the Ham- Fox TV) : Tele- Organizacion Ameri- Plates: 21. July burg, West Germany, advertising cana, Argentina. agency of Stockmann & Busche, agentur Lost in Space (20th Century-Fox TELEVISION fur Industrie - und - Gemeinschaftswer- TV) : Tele- Organizacion Americana, bung, ADW. The agency, whose largest 444 Madison Avenue, Argentina and Uruguay. New York, N.Y. 10022. account is Volvo GmbH, an electronics components firm, will be known as The Legend of Jesse James (20th Area Code 212 PLaza 3 -9944 Erwin -Wasey- Werbung GmbH, and will Centry-Fox TV) : CIA -TV Honduras; be located at 2 Hamburg 1, Gurlitt- TV de CR, Costa Rica; TV Nacional,

78 (INTERNATIONAL) BROADCASTING, July 12, 1965 Panama. Ltd., is new corporate name of Toronto Special mission Lester Leber, chair- station representative firms of Tyrrell man of Leber Katz Paccione Inc., New The Loner (20th Century -Fox TV) : & Nadon Broadcasting Proartel, Argentina; Provental, Vene- Representatives York, has been retained by the State zuela. Ltd. and Cam Logan & Associates, Department to serve as the first adver- which recently merged into one corn - tising envoy in Lima, Peru. Mr. Leber The Big Bands (20th Century-Fox pany. Offices will continue at 130 Mer- will conduct a two -week seminar on TV) : Television Corp. Ltd., Australia; ton Street, Toronto. advertising and sales promotion spon- Tele-Organizacion Americana, Argen- sored by the Agency for International Changes CHFI Toronto, on Nov. 1, tina and Uruguay; Republic Broad- Development through the American moves to 680 kc with 1 kw day and 10 casting System, Phillippines, Embassy. AID, an outgrowth of the and Capital kw night, from its present daytime 50 Broadcasting Corp., Bermuda. Marshall Plan, promotes education, kw operation on 1540 kc. The latter agriculture, health, commerce and in- frequency will be occupied CHIN Superman (Wolper Television Sales): by dustry in underdeveloped countries. Thailand. Toronto, with same power, by new owner Johnny Lombardi, Toronto foreign- language broadcaster and business- Abroad in brief... man, who bought the station with To- First Greek TV ronto politician James Service, as 25% Sold out Twentieth Century-Fox Tele- partner. CHIN will broadcast in English started in Athens vision has sold its full roster of eight most of the week and add foreign lan- U.S. network series for the coming sea- guages on weekends. CHFI -FM will con- 15 son to Republic Broadcasting Corp. of Television in Greece began June tinue as separate operation. Manila for broadcast in The Philippines. as the country's first TV station went on the air in Athens. The noncommer- Four are renewals of series run in the House unit CKLW-AM -FM -TV Windsor, cial station, operated by the National Philippine market last season: Daniel Ont.- Detroit has set up its own station Broadcasting Institute, is programing a Boone, Peyton Place, 12 O'Clock High representation firm in Lord Simcoe nightly one -hour feature of educational and Voyage to the Bottom of the Sea. hotel, Toronto, with Fred Sorrell as films and news. The others are new series: The Legend manager. Plans a were begun in of Jesse James, The Loner, The Long for station Hot Summer and Lost in Space. On the air CFSx Stephenville, Nfld., March 1963 when the Greek govern- new 500 -w station on 910 kc, a satellite ment said that it would spend about $7 New office Leijon & Luning AB, of CFCB Corner Brook, Nfld., began million to reorganize the existing radio Stockholm, in purchasing the major ac- operations in mid -June. system and introduce television. counts and key personnel of Arne Hak- Several foreign groups had offered ansson's Annonsbyra AB, of that city, Canadian soccer CHCH -TV Hamilton, to construct a TV system for free in now plans an office in Malmo under Mr. Ont., is broadcasting live the Wednes- exchange for a license to operate the Hakansson's management for clients in day night soccer games from Varsity system for a specified number of years, southern Sweden. This addition repre- Stadium, Toronto, this summer under but the National Broadcasting Institute sents a 25% billings increase for Leijon a five -year $1 million contract with the wanted the television system to be owned & Luning AB, which is associated with Eastern Canada Professional Soccer and operated by a state corporation. Norman, Craig & Kummel Inc., New League. Sponsor of the shows is People in northern Greece previously York. O'Keefe Brewing Ltd., Toronto, which received television programs only from is getting five commercials in each of Slavic countries, while those on Corfu New name Broadcast Media Sales the 22 games telecast. got telecasts from Italy.

FATES & FORTUNES

BROADCAST ADVERTISING Anne B. Coyle, VP and creative direc- radio 17 years, joined RAB two years tor at Lilienfeld & Co., Chicago, elected ago after serving with NBC and as VP Eugene C. Judd, VP senior VP. and general manager of wxNY Kingston, and supervisor on N. Y. Colgate -Palmolive ac- Shirley Weiner, formerly with Wer- John Little and John D. Morrissey, count at Ted Bates & men and Schorr Inc., Philadelphia, re- Co., New York, nam- joins media department of Richard K. account supervisor and senior account supervisor respectively, elected of ed senior VP of Helitz- Manoff, New York. VP's J. Walter Thompson Co., New York. er, Waring & Wayne, William Siegel, manager of market- there, supervising mar- ing services at R. A. Becker Inc., New Lee E. Cobb, project director-develop- keting mental research projects, Ted Bates & services. York, joins Sudler & Hennessey, that Mr. Judd Co., New York, joins copy research Ernest J. Hodges city, as assistant director of drug mar- department at Foote, Cone & Belding, named manager of The Marschalk Co.'s keting. Robert Schiets, with Norman, same city, as assistant supervisor. Cleveland office. For past 18 months, Craig & Kummel as senior copywriter, Mr. Hodges has been marketing advisor scientific and medical adviser, joins copy James Shriver, formerly with Gum - to State Department for Central Ameri- department of S&H. binner -North Co., New York, joins account staff in men's toiletries division, can common market. Previously he was Edward Whitney, director of member Warwick & Legler Inc., VP in charge of account service for service for Radio Advertising Bureau, New York. Guild, Bascom & Bonfigli, San Fran- promoted to director of new small -mar- Pamlynn Burnett Gillespie, director cisco. kets division, which will concentrate of public relations and advertising for Ed Canapary, manager of San Fran- exclusively on assistance to RAB mem- Insurance City Life Co. of Chicago, cisco office of Facts Consolidated, joins ber stations whose market population is joins Owens-Corning Fiberglas Corp., Erwin Wasey, Los Angeles, as director approximately 100,000 or less (BROAD- New York, as assistant ad manager of of research. CASTING June 14). Mr. Whitney, in decorative and home furnishings mar-

BROADCASTING, July 12, 1965 79 Foote, Cone & Belding, Los Angeles, named head of the Hollywood office of Moyers named presidential news secretary WCD Inc., producer of TV commercials and industrial films. He succeeds Robert Carlisle, who resigned to concentrate Bill D. Moyers, served as interim news secretary to on his own distribution company. 31- year -old Texan, Harry S. Truman when he became aide to President President in April 1945. Gerda Dumpis, media buyer, appoint- Johnson since No- Mr. Moyers, who was assistant died senior media buyer supervising Seat- vember 1963, rector of Peace Corps when he was tle media department, Guild, Bascom & named acting news called to White House to help Mr. Bonfigli. secretary to Presi- Johnson after assassination of Presi- dent Johnson last dent Kennedy, served as assistant John F. Dewar joins Clinton E. Frank week following an- news editor of KTBC -AM -TV Austin, Inc., Chicago, as controller. Mr. Moyers nouncenmentthat Tex., from 1954 to 1956. KTBC sta- George E. Reedy was taking lengthy tions are owned by Mrs. Johnson and George E. Jaccoma, senior art direc- leave of absence because of serious Johnson daughters, being held in tor, Marschalk Co., New York, named foot ailment. Appointment is first trust while President Johnson is in executive art director of Richard K. time newsman schooled in broadcast White House. Manoff, there. holds of news He joined Mr. Johnson's senate news position secretary John F. Ryan, on sales staff of Arnold J. Leonard Reinsch, staff in 1959 when Mr. Johnson was to President. Engineering Co., Palo Alto, Calif., majority leader. president of Cox Broadcasting Corp., named national sales representative for Kan San Francisco. He replaces Stan- ford Horn, named sales promotion as- keting division. She had previously been John D. Yottes, news director of sistant. Mr. Horn replaces David Soblin, with WIND and E. H. Russell, McClos- WFAS -AM -FM White Plains, N. Y., and named publicity assistant. key & Co., both Chicago. Laurence B. Tillis, formerly account executive with Westchester -Rockland Ernest Romeo, with WNJH Hammon- Ken Mendenhall joins sales staff of Newspapers, named account executives ton, N. J., promoted to sales manager. KPAT -AM -FM Berkeley, Calif. He had at station. Alice M. Gregory, been general manager of KHER Santa traffic coordinator, named Maria, Calif. Leland Bickford, formerly account traffic manager at C. J. LaRoche executive and general manager of WHIM & Co., New York. Frederick S. Weil, VP with Bofinger- Providence, R. I., named New England Kaplan Advertising, Philadelphia, joins regional sales manager for WPAT-AM -FM Oliver Crawford, West Coast regional manager Al Paul Lefton Co., there, as account Paterson, N. J., and WPRO -AM -FM Prov- of TV Guide, Los Angeles, executive. idence, both Capital Cities stations. elected board chairman of Advertising Association of the West for 1965 -66 H. W. (Hank) Shepard, senior VP of John D. Chapman, at AAW's 62d annual convention held Edward H. Weiss & Co., Chicago, elect- assistant to national in Honolulu (BROADCASTING, June 28). ed president of Broadcast Advertising advertising manager Other officers for coming year: vice Club of Chicago for 1965 -66 succeeding of waws(TV) Cleve- chairman: R. K. Foley, Pacific Power Ed Wallis of WIND there. Other new land, named manager & Light Co., Portland, Ore.; second BAC officers: executive VP, Al Waack, of Taft Broadcasting vice chairman: Lois Gaines, Property Household Finance Corp.; TV VP. Roy Co.'s Cleveland sales Research Co., Los Angeles; secretary: Porteous, CBS -TV; radio VP, Ralph office. Frank Karsh, Advertising Display, Den- Beaudin, wcs Chicago; secretary, ver; Mr. Chapman Thomas M. Stras - treasurer: H. E. Cassidy, Botsford, Jacob Evans, Television Bureau of Ad- zewski, research ana- Constantine & McCarty, Los Angeles; vertising, and treasurer, John Scott lyst, NBC Spot Sales and Owned Sta- VP for legislation: Frederick E. Baker, Keck, Needham, Harper & Steers. tions Marketing Services Division, ap- Frederick Baker Advertising, Seattle; in VP for education: Willis Winter, Uni- Arthur L. Sulzburgh, director pointed salesman eastern division, of re- versity of Washington; VP search for ABC Radio, named account NBC -TV Spot Sales, New York. for ethics: Stanley Spero, KMPC Los Angeles. executive. Stewart Garner, film producer with

THE MEDIA

R. C. CRISLER & CO., INC. Stanley Simon, director of research and BUSINESS BROKERS FOR TV & RADIO PROPERTIES sales development, LICENSED SECURITIES DEALERS WPAr Paterson, N. J., UNDERWRITING - FINANCING named director of research and sales devel- CINCINNATI - opment for all Capital Richard C. Crisler, Paul E. Wagner, Alex Howard Cities radio stations. 5th 3rd Bank Building, phone (513) 381 -7775 NEW YORK- Mr. Simon Arnold F. (Doc) Schoen Jr., WDBO -TV I 733 Third Avenue, Suite 2105, phone (212) MUrray Hill 7 -8936 Orlando, Fla., elected president of TUCSON- Florida Association of Broadcasters. Edwin G. Richter, Jr., 515 Arizona Land Title Also elected: Charles Kelly, wcKT(TV) Li Building, phone (602) 622 -3336 Miami, VP television; Warren Black- mon, wvco Coral Gables, VP radio,

BO (FATES & FORTUNES) BROADCASTING, July 12, 1965 and William J. Ryan, WNOG Naples, as program manager, named assistant division account executive for United treasurer. manager in charge of programing at Artists Associated and director of tele- KIRO -TV Seattle, effective Aug. 1. vision sales at Lopert Pictures. Robert L. Barnes, sales manager of John H. Foley, sales Charles FitzSimons named assistant KOWN Escondido, Calif., promoted to representative for general manager. to president of Greenway Productions, MCA -TV and before working on new TV program projects that sales manager of as Loner, which Bruce Rainey, account executive of well as on The Green - WEws(TV) Cleveland, way is producing for CBS -TV, Satur- KALB -TV Alexandria, La., appointed sta- named sales manager days, 9:30 -10 p.m., starting in fall. Mr. tion manager of KALB same city. for Olas Corp., Gates FitzSimons had been with Screen Gems, Mills, Ohio, producers where Greenway's president William William Q. Setliffe, chief engineer and syndicators of and sales manager of WENG Dozier had been head of TV production Englewood, color adventure TV Fla., and major stockholder before resigning to form own company in station's series Of Lands and Seas. licensee, Sarasota -Charlotte Broadcast- early this year. ing Corp., appointed VP of corporation. William Froug has relinquished his Stan Shpetner, writer -producer who position as an executive producer at has been developing new series for Dale McCoy Jr., sta- CBS -TV Hollywood to work on devel- Greenway Productions, joins CBS -TV, tion manager of KAKE opment of Eldorado, new series for Hollywood, as an executive producer, Wichita, Kan., elected network's 1966 -67 schedule, as well as to supervise several series. VP in charge of radio other series pilots. L. Atkins, operations for licensee Robert on news staff of Bill Gordon, with WNAK Nanticoke, WJxT(TV) Jacksonville, Fla., promoted KAKE -TV and Radio Pa., and before that program director of to production manager. Inc. WNJH Hammonton, N. J., joins an- Hollingsworth Morse, director of Peter W. Shookner, nouncing staff and production depart- ABC -TV series McHale's Navy, signed Mr. McCoy in radio and business ments of WK BO Harrisburg, Pa. to direct 10 segments of Universal TV administration in New Richard A. Harper, for 1965 -66 season. York and Washington, appointed VP of general sales manager series New Jersey Broadcasting Co. with head- of Samuel Goldwyn Charles Powell, senior announcer at quarters at its Hammonton. N. J., sta- Productions, named WKJG- AM -FM -TV Fort Wayne, Ind., tion, WNJ H. administrative VP of named program and promotion manager Seven Arts Produc- for WKJG- AM -FM, succeeding Bill Hud- D. C. Hornburg, business manager of tions Ltd., New York. son (see page 80). KTVT(TV) Fort Worth, named controller Peter M. Affe and Jay Krause, art director with NBC - of Wendell Mayes Stations: KXOL -AM- Harvey R. Reinstein Mr. Harper TV for 14 years, leaves network to FM Fort Worth, KCRS Midland, KBWD appointed eastern and work of his own E. J. Krause & As- Brownwood, KNOW Austin, Kvic Vic- out sociates, North Hollywood. He will do toria and KSNY Snyder, all Texas. Jimmy Durante, Andy Griffith and Dan- ny Thomas specials for Alwyn Pro- James Wood Jr., attorney with North- ductions. ern Trust Co. and earlier with law firm of Kirkland, Ellis. Hodson, Chaffetz & Lee Jensen, personality on KFRE Masters, joins wFLD(TV), UHF permit - Fresno, Calif., named program director. tee for channel 32 Chicago, as financial Frederick de Cordova has joined and legal administrative assistant to Ster- Star Television as a producer - ling C. (Red) Quinlan. Four VP- general The manager. Mr. Reinstein Mr. Affe director, with production of Smothers Brothers Show as initial as- southern sales directors, respectively, of signment. Charles Smith, Seven Arts Television. Prior to joining treasurer and member Seven Arts Mr. Affe was general mana- Bill Hobin, freed from directing du- of board of directors ger of Television Affiliates Corp. Mr. ties of Red Skelton Show during sum- of Straus Broadcasting Reinstein had formerly been eastern mer hiatus, will produce and direct Group, rejoins ABC, New York, as director DeSales Street, N.W. of financial controls, P 1735 newly created title. He ßroahIcastillg Washington, D. C. 20036 had been with ABC THE r NS oga Mr. Smith for 12 years before Please 52 issues $8.50 joining Straus in October 1962. start my subscription for(CHECK)ONE 52 issues and Name Position '65 Yearbook PROGRAMING $13.50

Company 1965 Yearbook Saul J. Turrell resigns as president of $5.00 Walter Reade- Sterling Inc., New York, Business E Payment to produce TV and theatrical features E Home which will be financed by Walter Reade- enclosed Sterling. Bill me City State zip Robert Glassburn, with KRON -Tv San Francisco for 16 years, most recently

BROADCASTING, July 12, 1965 81 during absence, will assume duties on permanent basis. AP broadcast executive Louis J. Kramp dies Karl H. Horn, formerly chief TV engineer for Motorola Inc., Chicago, and more recently in charge of that Louis J. Kramp, ral executive in personnel and news- firm's color TV picture tube operations, 53, assistant general features departments and later be- named to newly created post of VP in manager of Associ- came director of member relations, charge of consumer products at The ated Press and in directing programs for expanding Rauland Corp., Chicago tube manufac- charge of all wire services to newspapers and broad- turing subsidiary of Zenith Radio Corp. service's relations casting stations. He was appointed Leo J. Chamberlain, assistant sales and services in assistant general manager in 1962. West field. A newspaperman in Illinois, Mr. manager of General Radio Co., broadcast Concord, Mass., appointed sales man- died July 5 of can- Kramp joined AP at its Springfield Mr. Kramp ager, succeeding William Saylor who re- cer in White Plains, bureau in 1942. He is survived by tired June 30. N. Y. his wife, former Dorothy Ann Mor- Mr. Kramp was chief of AP rell of Springfield, Ill.; son, Dr. David Armin E. Allen, Philco Corp., named bureau in Detroit in 1956 when he Kramp; five brothers and two grand- chairman of consumer products divi- was transferred to New York as gene- children. sion of Electronic Industries Association succeeding Orphie R. Bridges, Arvin Industries. New division directors: Harold Seigle, Arvin; Malcolm Low, special hour program of highlights of of wotw Bedford, Ind., joins WTAY KLH Research & Development Co., and Morris Sobin, Pilot Radio Corp. Ringling Bros. & Barnum & Bailey cir- Robinson, Ill., as news director replac- July 26 in Seattle for ing Jerry Tye, promoted to sports direc- cus, to be taped FANFARE colorcast on NBC -TV Sept. 12. tor. Clifford Braun, formerly producer at John Walker, formerly with news de- Bill Rodgers, pro- woxB(Tv) Chicago, joins new UHF partment of wcco Minneapolis -St. Paul, motion manager of channel 32 WFLD(TV) permittee there, named reporter- writer for WCCO -TV. KLZ -AM -FM Denver, appointed promotion as program manager. Frank Doyle, news director at 'cow- manager of KERO -TV Ron Jacobs, program supervisor of Tv Oklahoma City, joins news staff of Bakersfield, Calif., KHJ Los Angeles, promoted to program KJEM- AM -FM, that city. both Time -Life Broad- director. Gary Alexander, New York City area cast stations. Leo M. Brody, form- newsman and formerly news editor at Mr. Rodgers Robert E. Harris, erly in charge of sales WNEW New York, joins WFAS -AM -FM director of advertising, development, appoint- White Plains, as news N. Y., morning sales promotion and publicity at Kces ed director of syndica- editor. San Francisco, joins KLAC Los Angeles tion sales for Trans - F. L. (Did) Dwyer, former manager of in a similar capacity. Before joining Lux Television Corp., KCCL Paris, Ark., who resigned position )(cos in 1960, he had been advertising New York. during recent illness and death of wife, director of WNTA- AM -FM -TV Newark, Joseph Viola, unit rejoins station as newsman and disk N. J. Mr. Brody manager on PGL's jockey. N. president of Rust - International, Jack Berkman, Sports Craft Broadcasting Co., Steubenville, production coordinator at PGL EQUIPMENT & ENGINEERING named Ohio, named national chairman of Productions, New York. John B. Farese named division VP, Jewish Center for United Nations, New Phil Conway, eastern division man- Electronic Components and Devices, York. ager, ABC Films, New York, joins Douglas Y. RCA, succeeding Smith, Diane Lee Harwood, Flying Tiger sales department MCA-TV Ltd., Cleve- RCA VP who to moves company's Line stewardess, San Francisco, named land, to work in sales area from Detroit executive offices in New York for publicity director of KFWB Hollywood. to Albany, N. Y. special assignments on staff of W. Wal- ter Watts, RCA group executive VP. Mabel Hill joins 20th Century -Fox George Swink, post -production super- Mr. Farese, who has been in charge of as unit publicist on The Long visor for 20th Century-Fox TV's Voyage Television all color and black- and -white picture Hot Sumner series, to start on ABC - to the Bottom of the Sea, takes on added tube production as division VP and gen- TV in fall. responsibility of similar role in com- eral manager, Television Tube Division, pany's Lost in Space. will continue to direct company color Harvey B. Matthews Jr., formerly TV tube production as head of all RCA director of public affairs of American NEWS electron tube and semiconductor opera- Machine and Foundry Co., joins Lever tions. Messrs. Smith and Farese joined Brothers, New York, as associate public Bob Considine will be anchorman on relations director. radio coverage of manned space flights RCA in 1930. for Project: Ideas!, Houston syndication G. Edward Hamilton has resigned as ALLIED FIELDS firm. VP in charge of engineering for WNDT (Tv) Newark, N. J. -New York non- Charles Allen, national sales manager Jack Spencer, newsman at KIRO -AM- commercial. He has been on leave since of Audience Studies Inc., New York, FM-TV Seattle, and Merrill Ash, news- last November on assignment for Vene- named VP in charge of sales. Marilyn man, appointed television and radio Vision in Venezuela. Steve deSatnick, Beaudry, director of research opera- news managers, respectively. director of operations at WNDT who has tions, named VP in charge of research Ronn Varnel, assistant news director been performing Mr. Hamilton's duties operations of ASI. Appointments coin-

82 (FATES & FORTUNES) BROADCASTING, July 12, 1965 cide with announcement that firm's Carolina Broadcasters Association. Sur- present New York -London operations vivors include wife, Katherine Watson will be supplemented by Hollywood Saumenig, and two daughters. Graveside FOR testing center next month and branches services held last Wednesday at Ashe- in Austrialia and Japan in the fall. ville cemetery, Asheville, N. C. Special memorial service held same day in Co- LEASE lumbia where Mr. Saumenig was well known for civic, religious and cultural Brand New activities. Lisa Howard, 35, Factory New former ABC News reporter, died July 4 in East Hampton, L. I., apparently from over- Beaudry Mr. Allen Miss dose of sleeping pills. VAROTAL V Herbert E. Forrest, partner in Wash- Miss Howard had been ington law firm of Welch & Morgan, known for her nu- resigns to join Steptoe & Johnson, law merous exclusive inter- 10-1 firm with offices in Washington and in views with world Miss Howard West Virginia. Mr. Forrest, who will figures including Nikita Khrushchev, specialize in communications law prac- John Kennedy and Fidel Castro. She tice, served as law clerk to Chief Judge was ABC News' first fulltime woman Isom Lens Bolitha J. Laws of U. S. District Court reporter. in Washington, before joining Welch & Last year she was suspended by net- Available Immediately Morgan (then Welch, Mott & Morgan) work for participating "publicly in parti- (3 yr. Factory Guarantee) in 1955. san political activity contrary to long - Vincent Rafferty, director of North- established ABC News policy." Miss $275 Per Month east Broadcasting School, Boston, nam- Howard had been acting as secretary (36 Month Basis) of committee working for election of ed VP of V.S. Best Inc., parent corpo- Thomas R. Finn ration of school. President Johnson and former Senator Wilshire Blvd. Kenneth Keating (R -N. Y.). 10444 90024 She eventually sued ABC for $2 mil- Los Angeles, Calif. DEATHS lion damages. She lost court fight to Tel. (213, 474 -7200 J. Dudley Saumenig, force network to reinstate her as re- 68, who retired in De- porter. Miss Howard is survived by two cember 1962 as direc- daughters and her husband, film pro- tor of administrative ducer Walter Lowendahl. services for WIs -AM -Tv Russell K. Carter, 66, senior VP of Here's the Answer Columbia, S. C., died Gray & Rogers, Philadelphia, died June July 5 at summer resi- dence in Blowing 30 in Germantown hospital there. He To Libel Suits: Rock, N. C., following joined Gray & Rogers in 1942 after heart attack. Mr. Sau- Mr. Saumenig having run own agency, Carter- Thomp- menig started in radio in 1927, joining son. Survivors include wife, former One slip of the lip, however ac- wts in 1932. For six months during 1964 Marion Bruce Beers, and daughter. cidental, can bring about court he served as executive secretary of South Charles Blum, 85, who headed Phila- action -with you as the de- delphia agency bearing his name until fendant in a libel suit. It can retirement in 1962, died June 30 in that city. Survivors include two daughters, be costly enough to be disas- WROC / TV 08 two brothers and sister. trous. Now you can hold your ROCHESTER Richard E. Hall, 48, longtime writer loss on any claim to an agreed for Groucho Marx's You Bet Your Life, amount you carry yourself, more recently an administrator of pro- and let Employers Reinsur- want posed Hollywood Museum, died July 4 in Van Nuys, Calif. He is survived by ance handle the excess. This good looks? his wife and three sons. specially designed policy pro- WROC -TV James Alton Reynolds, 36, on -air vides economical protection personality with wcsc Charleston, S. C., against losses due to libel, slan- has died June 29 following heart attack. piracy, Minetta Ellen, 90, for 26 years der, invasion of privacy, thousands "Mother Barbour" in One Man's Family violation of copyright. For de- of 'em! on NBC, died July 2 in Glendale, Calif. tails and rates, contact: She assumed role in 1932 when program Represented by went no air in San Francisco, REINSURANCE Edward Petry & Co., Inc. first EMPLOYERS moved with it to Hollywood in 1938 CORPORATION 21 10th.. KANSAS CITY. MO. OR. and stayed with it until her retirement We A RUST CRAFT STATION in 1958. She is survived by a daughter.

BROADCASTING, July 12, 1965 83 FANFARE

NET, MGM, networks Multiple lingual approach to promotion get School Bell awards Won -Tv New York wants everyone in the area to know about its CBS, NBC, National Educational daily Mike Douglas Show, no matter Television and MGM -TV were among which of the major New York area nr -,t: ,. cs- MIKE DOUGLAS ;S n"^' those named as recipients of the Na- languages they speak. .9...t._.77;2 tional Educational Association's annual Using a series of outdoor and 17 771 Ti._,SL` "School Bell" awards for excellence in ' 5:00-6:80 PM. transit posters the station calls atten- _,r education reporting during the past year. tion to the show in Chinese, Italian, CBS -TV received two awards, one Spanish and Yiddish. Each poster for "consistant coverage of education" shows a typical homemaker in the on its CBS Morning News with Mike kitchen preparing traditional ethnic Wallace, and the other for a special dishes with all copy, except for the CBS -TV report "After Ten Years - name and show time, in the corre- The Court and the Schools." NBC -TV sponding language. was honored for "Mary S. McDowell" The campaign, which will be and "Richard T. Ely," two episodes adapted to other print media, is being controversial teachers from concerning run in all five New York boroughs Profiles in series, while its Courage and also on New Jersey buses. Radio was awarded for "The NBC In case your Yiddish is a bit rusty, Trial of Prudence Crandall" from its the copy in the photograph reads, as Eternal Light series. "The Tender all the others do, "What's the use of Twigs," from the MGM -produced Mr. talking? Watch Mike Douglas week- Novak series on NBC -TV, was also days 5:00 to 6:30 p.m. on channel 9. honored, as was NET's "Marked For You'll see for yourself." Failure," a program dealing with slum schools. In addition, the NEA citizenship committee cited Herbert Brodkin, presi- rectly with the restaurants, all mem- process to base the citations on per- dent of Flatus Productions, New York, bers of the Chinese- American Restau- sonal contributions to high standards and writer Reginald Rose for their roles rant Association. in broadcasting, rather than on pro- in the creation of The Defenders on grams or program categories. The Schedules in braille KSFO San Fran- CBS -TV, a program honored for its awards committee of NAFBRAT said cisco, in cooperation with the Light- to the understanding of it feels the changed emphasis will permit "contribution is distributing American house for the Blind, a sharper focus on those responsible political philosophy." of Giants braille broadcast schedules for true achievements in the broadcast also are being baseball games. Copies media. WTEV (TV) gives rep a treat sent to centers for the blind in northern California and Arizona. Farmer's daughter Nancy Mae Bahn- sen, 20, of DeWitt, Iowa, has been WTEV(TV) New Bedford, Mass., pro- A little blarney WNDU- AM -FM -TV picked by the Iowa Light & Power Co. vided a junket with a twist to employes Bend, Ind., has named Phil Dean South and WMT- AM -FM -TV Cedar Rapids, of H -R, its national representation firm. Inc., New York, to handle Associates Iowa, as its Favorite Farmer's Daughter. It was a three -day weekend in Provi- and pub- its national public relations The competition has been held for eight dence and Newport, including a visit licity. years with the 1965 contest drawing 300 to WTEV studios, and was described as entrants from 74 Iowa counties. Miss a "no speeches, no presentations" af- Birthday salute The five Maine Broad- Bahnsen, an Iowa State sophomore, fair. The twist: The guests were all fe- casting System stations WCSH-AM -TV prizes, a ward- male, 37 employes of H -R from IBM Portland, WRDO Augusta and WLBZ-AM- receives, among other a robe, luggage, radio and TV sets and a key punchers to gal Fridays. Tv Bangor, all Maine, will simulcast it trip for two to Washington July 19 -23. The only male on the excursion was salute to WCSH. an NBC affiliate, as Among H -R promotion director Mel Grossman. celebrates its 40th anniversary. those invited to attend the festivities are Stations publish papers a number of government officials and Drumbeats . . NBC executives. Radio stations are now entering the Kansas tour Al Austin, WIBW -TV To- publishing business via the California Lucky cookies WMCA New is with York peka, Kan., newsman will accompany Broadcast Bureau. The bureau, treating some Chinese food lovers to Sacramento, 35 Kansas teachers as they take a 2,000 - offices in Los Angeles and dinner in more 400 than Chinese res- mile, two -week tour of the state to Calif., compiles a four-page newspaper taurants in the New York area. news on record- The study its agriculture, business, indus- which includes general station has special and prepared fortune try and education. Highlights of the ing artists for all the newspapers, cookies which contain sayings, includ- for each publi- tour, which is the 16th annual excur- specific station activities ing the happy message "Congratula- sion sponsored by the Kansas state cation. tions! WMCA has which distribute the just bought your chamber of commerce, will be broad- The stations, meal," created by WMCA air in it to a client personali- cast three times a day. paper free, give space ties. The participating restaurants dis- who buys air time, and also solicit play a special fortune cookie decal. Award change The National Associa- ads from companies, such as record- Arrangements for the promotion, which tion for Better Radio and Television ing companies, who do not usually continues until July 15, were made di- has revised its annual awards selection advertise on the stations.

84 BROADCASTING, July 12, 1965 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1924- GEORGE C. DAVIS JANSKY & BAILEY CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Consulting Engineers RADIO G TELEVISION National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 2411 - 2419 M St., N.W. STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Washington 37, D. C. 296 -6400 Member AFCCE Member ¿PUCE Member ¿PUCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & EQUIPMENT CO. Culver 42 Years' Experience in Radio ENGINEERS Everett L. Dillard, Gen. Mgr. CONSULTING RADIO Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 BLDG. PRUDENTIAL 1710 H St., N. W. 298 -6850 Washington 5, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL JR. SILLIMAN, MOFFET KEAR & KENNEDY CULLUM, GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS P.O. Box 808 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. Republic 7 WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram -6646 Washington MElrose 1 -8360 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics Box 68, International Airport George M. Sklom 9208 Wyoming Pl. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California 19 E. Quincy St. Hickory 7 -2401 Washington, D. C. Diamond 2 -5208 Federal 3 -1116 Riverside, III IA Chicago suburb) KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 420 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

WILLIAM B. CARR RAYMOND E. ROHRER PETE JOHNSON MERL SAXON CONSULTING ENGINEERS & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting Radio Engineers P. 0. Box 13287 436 Applications -Field Engineering 622 Hoskins Street Fort Worth, Texas Wyatt Bldg. Washington 5, D. C. P.O. Box 4318 342 -6281 Lufkin, Texas BUtler 1 -1551 Phone: 347 -9061 Charleston, West Virginia NEptune 4 -4242 NEptune 4 -9558 Member ¿PUCE Member ¿PUCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM BROADCAST ENGINEERING and ASSOCIATES CONSULTING ENGINEER & ASSOCIATES A Division of Multronics, Inc. CONSULTANT Multronics Building Suite 207 Pima Building -85701 Consulting Engineers Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 602) 623 -1121 3141 Cahuenga Blvd. (a suburb of Washington) TUCSON, ARIZONA Los Angeles 28, California Coldwater, Michigan -49036 Phone. 301 427 -4666 Phone: 517- 278.6733 Member AFCCE Member NSPE HO 6 -3227

JAMES F. LAWRENCE, JR. T. W. KIRKSEY FM and TV Engineering Consultant 17 Years TV Engineering Applications and Construction TV CATV - Precision Frequency Measurements and Microwave Service Directory TELETRONIX ENGR. CO. Phone 612- 935 -7131 308 Monterey Rd. S. Pasadena, Cal. Box 8068 55416 Phone 213- 682 -2792 Minneapolis, Minnesota

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY PAUL DEAN FORD SPOT YOUR FIRM'S NAME HERE PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000 Readers MEASUREMENTS Broadcast Engineering Consultant -among them, the decision -mak- SPECIALISTS FOR AM -FM -TV AM -FM -TV R. R. 2, Box 50 ing station owners and manag- 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Lee's Summit, Mo. Cambridge 38, Mass. West Terre Haute, Indiana 47885 cians- applicants for am, fm, tv Phone Kansas City, 4 Phone 6 and facsimile facilities. Laclede -3777 TRowbridge -2810 Drexel 8903 "ARB Continuing Readership Study

BROADCASTING, July 12, 1965 85 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS 193 feet. P. O. APPLICATIONS by BROADCASTING, July height above average terrain As compiled address Box 59. Estimated construction cost WCRI Scottsboro, Ala.-Seeks assignment 1 through July 7 and based on filings, $18,500; first year operating cost $10,000; of license from Jackson County Broadcast- revenue $12,000. Applicant is licensee of ing Service, owned by Pat M. Courington authorizations and other actions of the ICATM Atmore. Ann. July 2. (100 %), to Jackson County Broadcasting FCC during that period. Rocky Ford, Colo.-Rocky Ford Invest- Service Inc., owned by Mr. Courington ment Corp. 95.9 mc, channel 240, 2.4 kw. (62.5% after), Forrest W. Crowe (12.5 %) and This department includes data on new Ant. height above average terrain 96 feet. Benny Waverly Kennamer (25 %). Con- changes in existing stations, P. O. address Box 30. Estimated construc- sideration $40,000. Mr. Kennamer is general stations, tion cost $11,000; first year operating cost manager of WCRI. Ann. July 6. ownership changes, hearing cases, rules $6,000; revenue $7,000. Applicant is licensee KXEW Tucson, Ariz. -Seeks assignment of KAVI Rocky Ford. Ann. July 6. of license from Pan American Radio Corp. and standards changes, routine roundup Creston, Iowa -Southwest Iowa Broad- to Paul A. Robinson, receiver in bank- of other commission activity. casting Co. 101.7 mc, channel 269, 2.99 kw. ruptcy. Pan American is owned by J. Carlos Ant. height above average terrain 252 feet. McCormick (59 %), James P. McCormick Abbreviations: Ann- announced. ant.-an- construc- tenna. aur.- aural. CATV- community an- P. O. address c/o KSIB. Estimated (11.8 %), Mercy E. McCormick (3.5 %), tenna television. CH- critical hours. CP- tion cost $14,301; first year operating cost Oscar H. Stevens (22.2 %) and Emilie Car- D DA-direction- $15,000; revenue $16,500. Southwest Iowa is rillo (3.5 %). Ann. July 2. construction permit. -day. Ann. July 6. al antenna. ERP- effective radiated power. licensee of KSIB Creston. KSNO Aspen, Colo. -Seeks transfer of LS -local sun- Reno -RAESCO Inc. -104.5 mc, channel control of Aspen Broadcasting Inc., from kc-kilocycles. kw- kilowatts. 283, 25 above average ter- set. mc- megacycles. mod. -modification. N kw. Ant. height Theodore B. Gazarian (50 %), William R. -night. SCA- subsidiary communications rain 2,900 feet. P. O. address 206 N. Virginia Dunaway (25 %) and Oliva C. Dunaway authorization. SH-specifled hours. SSA- St., Reno. Estimated construction cost $12,- (25 %), to Mr. Gazarian (44 %), Mr. Dunaway special service authorization. STA- special 900; first year operating cost $21,900, reve- (25 %), Mr. O. C. Dunaway (25 %), Barbara temporary authorization. trans. -transmitter. nue $24,000. Applicant corporation is owned Marthinsson (3 %) and Violet M. Gazarian by Carl E. Roliff (60 %) and Craig F. Culver (3 %). Consideration- cancellation of two (40 %). Mr. Roliff is engineer KOFY, KUFY $1,250 debts to B. Marthinsson and V. New TV stations (FM) San Mateo, Calif. Mr. Culver is en- Gazarian. Ann. July 6. ACTIONS gineer- announcer for same stations. Ann. WDBF Deirey Beach, Fla. -Seeks trans- *Terre Haute Ind.-Indiana State College July 1. fer of control of Sunshine Broadcasting Co. mc); from Dr. Roscoe R. Miller, deceased to Board. Granted UHF ch. 36 (728 -734 M. Shaw, co- vis., 55 kw aur. Ant. height Ownership changes Helen P. Miller and James ERP 550 kw administrators of estate. Ann. July 2. above average terrain 460 ft. P. O. address ACTIONS c/o Edwin P. Adkins, 217 N. 6th St., Terre WIHS -TV Boston -Seeks assignment of li- Haute. Estimated construction cost $311,297; KXXX Colby, Kan. -Granted assignment cense from Boston Catholic Television first year operating cost $75,000. Studio and of license from Town & Farm Inc., owned Center Inc. to New Boston Television Inc., trans. locations both Terre Haute. Geo- by Don Searle (65 %), H. A. Searle Jr. and wholly owned subsidiary of present licensee. 27' N. Lat., 87 Helen Searle Blanchard (each 17.5 %), to New ownership will be conventional busi- graphic coordinates 39. 57" A. Mosier, ness, 24' 13" W. Long. Type trans. RCA TTU -25B, Golden Plains Inc., owned by W. taxable stock corporation. Boston type ant. RCA =J-27J. Legal counsel Sam W. G. Lowe, Dwight S. Reed, Max M. Catholic Television Center is religious. James E. Sullivan, consulting engineer Paul Freidman and Edward P. Shurick (each philanthropic corporation owned by Catho- Dean Ford, both Terre Haute. Principals: 20 %). Consideration $265,000, plus $30,000 lic Archdiocese of Boston. Ann. July 2. college board. Permittee owns *WVIS (FM) to be paid in 16 semi -annual installments. KSWB(TV) Elk City, Okla. -Seeks assign- Terre Haute. Action July 6. Mr. Mosier is general manager of KXXX. ment of license from Southwest Broadcast- Omaha-Nebraska Educational Television Mr. Lowe is attorney. Messrs. Shurick, Reed ing Co., owned by Lonnie J. and Alice H. Commission. Granted UHF channel 26; ERP and Friedman are associated with H -R Preston, to Bass Broadcasting Co., owned 29.5 kw vis., 5.37 kw aur. Ant. height above Representatives Inc., New York -based na- by Sid W. Richardson (62.07 %), Gene L. average terrain 430 feet, above ground 409 tional representation firm. Action July 6. Cagle (19.59 %) and Perry R. Bass (15.76 %). feet. P. O. address Temple Building, 12th WDSK Cleveland, Miss.- Granted assign- Consideration $275,000. Bass Broadcasting is and R Streets, Lincoln, Neb. Estimated con- ment of license from Lowry Tints Inc., licensee of KFDA -TV Amarillo, Tex., struction cost $223,449; first year operating owned by Lowry Tints (99.9 %), W. I. KFDW -TV Clovis, N. M. and KRIO Mc- cost $182,600. Geographic coordinates 41^ 15' Tints and Marjorie H. Titus (each 0.05 %), Allen, Tex. Ann. July 1. 28" north latitude, 96 00' 32" west longi- to Tony P. Conguista (100 %). Consideration WOAI -AM -TV San Antonio, Tex. -Seeks tude. Studio and trans. locations both $40,000. Mr. Conguista owns commercial assignment of license from Southland In- Omaha. Type trans. RCA TTU -2A, type ant. laundry in Cleveland. Action June 30. dustries Inc. to Crosley Broadcasting Co. RCA TFU -30J. Legal counsel Dow, Lohnes WJMJ -AM -FM Philadelphia - Granted for $12 million. Southland is owned by and Albertson; consulting engineers Jansky transfer of control from WJMJ Broadcast- Hugh Half Jr., Catherine H. McAshan, and & Bailey, both Washington. Principal: Ne- ing Corp. to Rust Craft Broadcasting of Leroy G. Denham Jr. and Mrs. McAshan as braska Educational Television Commission, Pennsylvania, Inc.; consideration $500,000 trustees of Hugh Half Estate Trust. Crosley Jack G. McBride, general manager. Omaha and agreement for $50,000 that Patrick J. is subsidiary of Avco Corp. and owns WLW facility is proposed addition to state ETV Stanton not compete for five years within and WLWT(TV) Cincinnati; WLWC(TV) network. Action June 30. 75 miles of Philadelphia, plus consultant - Columbus, Ohio; WLWD(TV) Dayton, Ohio adviser agreement for $15,000 a year for and WLWI(TV) Indianapolis. Crosley is New FM stations five years. Commissioner Bartley abstained also purchasing WWDC -AM -FM Washing- from voting. Rust Craft Greeting Cards ton, subject to FCC approval. Avco is pub- ACTION Inc., parent of transferee. has 15 other sta licly held corporation. Ann. July 2. Paris, Tex. -KPLT Inc. Granted 99.3 mc, tions: WSTV- AM -FM -TV Steubenville, Ohio; channel 257A, 3 kw. Ant. height above aver- WROC- AM -FM -TV Rochester, N. Y.; WRCB Hearing cases age terrain 175 feet. P. O. address Box 235, TV Chattanooga; WRDW -TV Augusta, Ga., Paris. Estimated construction cost $11,419; WHTO-TV Atlantic City, N. J.; WJKS -TV FINAL DECISION first year operating cost $1,200; revenue Jacksonville, Fla.; WSOL Tampa, Fla., By report and order, commission denied $3,600. Principals: Jeff Methven (10 %) and WPIT -AM -FM Pittsburgh and WWOL -AM petition by Midwest Program for Airborne Clifford B. Marshall (90 %). Permittee is li- FM Buffalo, N, Y. Action July 7. Television Instruction Inc., for regular op- censee of KPLT Paris. Action July 6. KPUG Bellingham, Wash.- Granted as eration on six channels in upper UHF TV' signment of license from R. E. Pollock, to broadcast band, but will permit experi- APPLICATIONS San Juan Radio Inc., owned by Mr. Pollock mental airborne ETV operation to continue Atmore, Ala, - Southland Broadcasting No financial consideration, transaction o on ch. 72 and 76, upon proper application Co. 104.1 mc, channel 281, 29 kw. Antenna incorporation. Action June 30. for renewal of its experimental licenses, until end of the 1969 -1970 school year in order to amortize present equipment. Com- mission will entertain application by Mid- west for regular operation on six channels in Instructional Television Fixed Service (2500 -2690 mc). (BROADCASTING, July 5). Chairman Henry concurred in result; EDWIN TORNBERG Commissioner Cox dissented and issued statement. Action July 1. & COMPANY, INC. INITIAL DECISION Hearing Examiner Isadore A. Honig issued initial decision looking toward deny- ing application of Verne M. Miller for new AM station to operate on 1240 kc, 1 kw -D, 250 w -N, in Crystal Bay, Nev. Action July 1. And Sale Of Negotiators For The Purchase DESIGNATED FOR HEARING Radio And TV Stations CATV Commission designated for consolidated hearing five pending applications for ch. 50 Appraisers Financial Advisors at Washington, namely, Theodore Granik; All American Television Features Inc. (Mitch Miller); The Greater Washington New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 Educational Television Association, Inc.; West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 T.C.A. Broadcasting, Inc. (O. Roy Chalk). and Colonial Television Corp. Date of hear- Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 ing will be scheduled later. By order, commission designated for hearing application of Patroon Broadcast- ing Inc., for renewal of license of WPTR

86 BROADCASTING, July 12, 1965 Albany, N. Y. on issues to determine whether, and to what extent, conduct of SUMMARY OF Schine Chain Theaters Inc., J. Myer Schine COMMERCIAL BROADCASTING and Donald G. Schine, adversely reflect upon their character qualifications as stock- Compiled by BROADCASTING, July 1 holders, and /or officers and directors of WPTR, whether there has been a transfer ON AIR NOT ON AIR TOTAL APPLICATIONS of control of station in contravention of Lic. CP's CP's for new stations Sec. 310(b) of Communications Act, and whether licensee possesses basic character AM 4,037 38 70 451 qualifications to continue to operate WPTR. FM 1,329 14 239 296 Chairman Henry concurred; Commissioners TV 551 42 113 Cox and Wadsworth not participating. 209 DESIGNATED FOR ORAL ARGUMENT AUTHORIZED TELEVISION STATIONS By memorandum opinion and order, corn- mission accepted for filing and designated for oral argument before Review Board on Compiled by BROADCASTING, July 1 July 15, seven applications -Pike -Mo Broad- casting Co., Great River Broadcasting Inc., VHF UHF TV Missouri Broadcasting Inc., Radio Thirteen - Commercial 509' 165 674 Eighty Inc., Thirteen -Eighty Radio Corp., Noncommercial 59 Clermont Broadcasting Co., and Victory 56 115 Broadcasting Inc. -each for interim authority to operate the facilities of KWK COMMERCIAL STATION BOXSCORE Radio Inc. (KWK), St. Louis, Mo., with exception of Pike -Mo which specifies 1390 kc, 500 w, D, in Louisiana, Mo.; made Compiled by FCC, April 30, 1965 WBEL South Beloit, Ill., which filed op- AM FM TV position, party to proceeding. (KWK has present authorization to operate through Licensed (all on air) 3,991 1,285 558 July 31). Commissioner Bartley dissented. CP's on air (new stations) 25 35 27 7. Action July CP's not on air (new stations) 72 210 85 OTHER ACTIONS Total authorized stations 4,088 1,530 670 By memorandum opinion and order and Applications for new stations (not in hearing) 202 178 79 two separate orders commission scheduled Applications for new stations (in hearing) 76 it en on 50 61 for oral argument before banc Total applications for new stations 278 228 140 Oct. 1 following three cases concerning applications for new AM stations: (1) Mon- Applications for major changes (not in hearing) 201 49 17 roeville Broadcasting Co., Monroeville, Pa. Applications for major changes (in hearing) 31 3 20 and Miners Broadcasting Service Inc. Total applications for major changes 232 52 37 (WMBA), Ambridge -Aliquippa, Pa.; (2) Jupiter Associates Inc., Matawan, N. J., Licenses deleted 3 0 2 Somerset County Broadcasting Co., Somer- CP's deleted 0 0 1 ville, N. J. and Radio Elizabeth, Inc., Eliza- beth, N. J.; and (3) 15 applicants for old KRLA Pasadena, Calif., frequency. Oral 'Does not include seven licensed stations off air. argument is directed to 307(b) policy ques- ' Includes three noncommercial stations operating on commercial channels. tions involved in court of appeals June 17 remand of Monroeville- Miners case. Action July 7. 6 p.m. on Mondays. Since there is no day- Jacksonville Broadcasting Inc., Jacksonville By memorandum opinion and order, Re- time interference conflict between WHAZ Ark. (Dockets 16085 -6); scheduled prehear- view Board, in proceeding on applications and the New York City operations, the ing conference for Sept. 7 and hearing for of Anniston Broadcasting Co. and Chapman agreement left Monday evening "blind spot" Oct. 4; Radio & Television Co. for new TV sta- during spring and summer months. Sol Schlldhause- Patroon Broadcasting tions to operate on ch. 70 in Anniston, Ala.. Since WEVD and WPOW have been un- Inc., for renewal of license of WPTR Al- in Doc. 15856 -7, denied their joint motion able to reach agreement concerning manner bany, N. Y.; prehearing conference for July to dismiss latter's application and grant in which additional hours should be ap- 28 and hearing for Sept. 20; and Anniston. Action June 30. portioned, commission intervention in mat- Basil P. Cooper- Theodore Granik, All By memorandum opinion and order, ter is not warranted at this time. American Television Features, Inc., The Review Board denied motion by Associ- By supplement No. 4 to its Fourth Report Greater Washington Educational Television ated Television Corp. to enlarge issues as and Order in Docket 14229, commission Assn. Inc., T.C.A. Broadcasting Inc., and to Capitol City Television Co. in pro- amended construction permits held by the Colonial Television Corp., for new TV sta- ceeding on their applications for new TV following to change to channel now specified tions to operate on ch. 50 in Washington; stations to operate on ch. 23 in St. Paul. in new UHF table: prehearing conference for July 30 and hear- Minn. Action July 2. Camellia City Telecasters (KPXL) ing for Sept. 27. Action July 2. Review Board dismissed as moot ap- Sacramento, Calif., ch. 29 for ch. 40; In proceeding on applications of Greater peal by Meriden -Wallingford Radio Inc. KLPR -TV Inc. (KLPR -TV) Oklahoma Erie Broadcasting Inc., and James D. Brown - (WMMW), Meriden, Conn., from certain City, Okla., ch. 14 for ch. 19; yard for new AM stations in Lawrence Park orders of examiner in proceeding on appli- Chapman Television of Tuscaloosa Inc., and North East, both Pennsylvania, respec- cation of Southington Broadcasters for new Tuscaloosa, Ala., ch. 33 for ch. 51; tively, in dockets 16023 -4, granted motion AM station in Southington, Conn. Action Monte Mar Broadcasting Inc., Santa Bar- by Greater Erie for postponement of several July 2. bara, Calif., ch. 14 for ch. 26; and procedural dates and for continuance of Janson Industries, Canton, Ohio, ch. 17 July 15 hearing to Sept. 1. Action July 5. for ch. 29. In view of developments at July 1 pre- Routine roundup Changes are conditioned to permittees hearing conference, continued July 21 hear- ACTIONS BY COMMISSION furnishing to commission, by Aug, 9, engi- ing to be specified by subsequent order in Commission granted license renewal ap- neering data necessary for preparation of proceeding on application of Twelve Sev- plications of following KHOL- modified instrument of authorization to con- enty Inc., for renewal of license of WTID stations: struct station on new channel specified with Newport News, Va. Action July 1. TV Kearney, Neb.; KARD -TV Wichita, Kan.; transmitting facilities meeting all require- KVOO -TV Tulsa, Okla., and WTVO(TV) By Hearing Examiner Basil P. Cooper Rockford, Ill. Chairman Henry and Com- ments of commission's rules for operation missioner Cox dissented. on said channels. Action July 7. Pursuant to agreements reached at July Commission granted application of Commission denied request by Chickasaw 2 prehearing conference in proceeding on WAPA-TV Broadcasting Corp. to change Broadcasting Corp. for waiver of Sec. 1.569 applications of Fine Music Broadcasts Inc., trans. site of WAPA -TV (ch. 4) San Juan, of rules and returned its tendered applica- and Belk Broadcasting Co. of Florida Inc., P. R., to Cerro la Santa (mountain -top site tion for new AM station to operate on 1140 for new FM stations in Jacksonville, Fla., 21 kc, 1 kw, D, in Germantown, Tenn.,without continued Sept. 14 hearing to Oct. 11. Action approximately miles south of San Juan prejudice its 2. and 25 miles from present site); decrease vis. to being retendered with ade- July 56.2 kw 38 kw, quate engineering studies. Commissioner Lee ERP from to and increase abstained from voting. Action July 7. By Hearing Examiner Arthur A. Gladstone ant. height from 200 feet to 2,860 feet. Be- Cancelled July 12 hearing and scheduled cause of circumstances in this case, includ- ACTIONS ON MOTION further prehearing conference in lieu there- ing its location, commission waived Sec. of in proceeding on applications of Associ- 73.636(a) (1) of rules regarding overlap with By Office of Opinions and Review ated Television WOLE -TV (ch. 12) Aguadilla, in which Corp. and Capitol City Tele- there is some cross interest. In Rochester, N. Y., TV ch. 13 proceed- vision Co. for new TV stations to operate ing granted joint motion by Community on ch. 23 in St. Paul, Minn. Action July 6. By memorandum opinion and order, com- As result 1 mission denied petition by Debs Memorial Broadcasting Inc., Genesee Valley Television of July prehearing confer- Inc., hours Inc., Heritage Radio and Television Broad- ence in matter of rates, terms and conditions Radio Fund to extend of opera- casting Inc., Federal Broadcasting System of tariff schedules of Communications Satel- tion on 1330 kc of WEVD New York, N. Y., lite Corp. for satellite services to common beyond 6 p.m. until sunset on Mondays (dur- Inc., Flower City Television Corp., Star ing in to Television Inc., Main Broadcast Inc., and carriers ordered parties to endeavor to work this summer only) order program Citizens Television Corp. to extend time to out resolution of suspended tariff items; from various foreign government pavilions scheduled prehearing at New York World's Fair; and dismissed as July 28 to file responses to pending petitions. further conference for Action June 30. July 16, at which time date will be set for moot motion by WPOW New York, to strike hearings on remaining matters of disagree- related reply by WEVD. By Chief Hearing Examiner ment and period of suspension relating to Under three -year agreement approved by James D. Cunningham any disputed items continued for 60 days; commission in 1963, WEVD, WPOW and deferred for six months hearing on all other WHAZ Troy, share nighttime hours on 1330 Designated examiners to preside in the matters in issue, and will call conference kc. Share -time agreement specified particu- following proceedings and scheduled pre- in January 1966 to deal with such problems lar hours during which stations shall oper- hearing conferences and hearings as shown: and setting date for hearing. Further ordered ate. but made no provisions for either of Thomas H. Donahue -FM applications of New York City stations to operate beyond Victor Management Inc., Little Rock, and Continued on page 93

BROADCASTING, July 12, 1965 87 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.) SITUATIONS WANTED 25( per word -42.00 minimum HELP WANTED 30( per word -mí2.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate -$22.50, 52 X rate -$20.00 Display only). All other classifications, 35e per word -44.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St.. N.W., Washington, D. C. 20036. AmtcAtras: If tapes, films or packages submitted, $1.00 charge for handling (Forward remittance separately, please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaoeocesxurG expressly repudiates any liability or responsibility fr their custody or return.

RADIO Announcers- (Cont'd) Announcers-- (Cont'd)

1st phone, "top 40 "- immediate opening! Bright. top 90 sounding production director Help Wanted-Management Will consider beginner -send air check, re- for air shift also. Good pay. Top station in sume first letter. Box G -41, BROADCAST- Annapolis, Maryland. Coverage area in- New group geared to securing maximum ING. cludes Baltimore and Washington, D. C. number of stations looking for manager Send tape and resume to Jack Armstrong, with growth potential. First station (full - Immediate opening for a young man that WYRE Radio, Annapolis. time) is in small upstate New York market. likes radio. Pop operation on the go. News Will need much revamping at once, so we or sports experience helpful but not essen- Announcer required. Better than average want someone who will work hard getting tial. Send tape and background in first let- salary for better than average man. Must things moving. You'll receive a salary and ter. Box G -60, BROADCASTING. have first ticket, no maintenance. Send a percentage of the profits. Tell us all about tape of commercials. Immediate opening. yourself, including education, experience. California, top 40, first phone, no mainte- Box 5803, Tucson. civic activities, reasons that you feel that nance. Young, creative, brilliant worker. ou can do and $400. All night to $500. Afternoons start. Experienced announcer immediately for Reply to Room e203 51940 East Sixth Street, Within two months. Air check, production non -screaming top 40. Must be capable of Cleveland. Ohio 44114. tape, resume, picture. Box G -86, BROAD- good news delivery and production com- CASTING. mercials. Resume and tape of show, news. and production to: Coastal Cities. P.O. Box Sales Opening now for announcer, some one who 1145, Mobile, Alabama. to Sky is the limit for aggressive, young and can also do play -by -play. Can also sell creative salesman seeking permanent posi- earn extra money. Send tape and resume. Technical tion. One of midwests fastests growing small Box G -90, BROADCASTING. market stations needs sales manager with Qualified chief engineer. Class IV AM & Liberal benefits. Box Established Texas station seeking experi- 24 G -81, performance. enced adult announcer. No top 40. Send FM -hour station. South. Reply Box GS,f of tape, resume to Box G -104, BROADCAST- BROADCASTING. ING. Engineer -announcer- combination man, first field record. Select situation le dinggoto phone, announcing. 25,000 watt regional sta- en Box G -40, Top Arizona fine music station expanding management with multiple group. staff. Applicants must be familiar with tion, KRVN, Lexington. Nebraska. A town BROADCASTING. of 6,600 population. Salary depends on ex- classical music and be able to project perience and qualifications. Will have to (3) for new division ebullient personality. Send tape, resume Regional salesmanagers and salary requirement to Box G -129 stand part time transmitter watch. of 30 year old million dollar company. Background in advertising helpful. Income BROADCASTING. Chief Engineer for radio station KLWW, Career position only. well above average. Something new! See "100 % ", Miscellaneous Cedar Rapids, Iowa. Need experienced man Box G -71, BROADCASTING. capable of complete responsibility for both classifieds, this magazine. studio and transmitter maintenance. Con- Cincinnati-Solid salesman - Proven track tact E. M. Tink, V. Pres. Engineering- record- Management capability ... multiple Immediate opening for experienced, mature KWWL-TV, Waterloo, Iowa. plus . announcer. Salary open. KBUD, Athens. Texas. Box G -72, BROADCASTING. Chief engineer, experience required, August and can sell radio, you'll Expanding am -fm operation now accepting 1st. First opening in 20 years. Must be If you believe in applications from bright, young air person- permanent, reliable. Send resume WCOS make money in this midwest city of 30,000. experience. Twenty percent commission with guarantee nel. Must have some broadcast AM -FM, Columbia, South Carolina. Box G -106, Splendid opportunity for the right man to start. Send resume and photo. Middle -of- the -road, community minded sta- BROADCASTING. tion is located in the heart of America. Wanted: First phone engineer -announcer. Must be able to handle all phases of 1000/ radio salesman to become sales Personal interview required. Send resume, Experienced fulltime, and picture, tape and salary needs in first reply. 250 watt engineering with good voice for manager of 5 kw AM, going Tim Spencer, Program Director. KJCK nite. Middle -of -road programing. WGTN, adding 50 kw FM. Outstanding facility, with Georgetown, South Carolina. trained sales staff. to supervise. $7,500 base AM -FM, Junction City, Kansas. 66441. plus commission. Send full resume, refer- Don Knowles -WDEA Play -by -play sports announcer -this can be Chief engineer- announcer -strong mainte- ences and photo to with with a first radio-Ellsworth. Maine. in combination sales or nance background for 1 kw daytime. Excel- class ticket. Salary plus commission or lent equipment. solid operation, pleasant Aggressive 25 to 35 year old, 2 -year mini- straight salary. AM -FM, 25.000 watt day - living area. Prefer family man. Write or mum, experienced time salesman qualified timer. KRVN, Lexington, Nebraska. contact Jim Armstrong, WLSV, Wellsville, and now employed and ready to move into N. Y. the good money area with 5,000 watt inde- Wanted-Chief announcer for sign -on shift. pendent 24- hour -a -day operation. Number Must be versatile, experienced. reliable one station in area pop -standard music for- with good personality, also must be able to Immediate opening -chief engineer-announc- mat. You can move into five -figure earnings give references and willing to take an ac- er. Announcing duties light but must have fast. Apply in person or write WKMI AM/ tive part in local, civic and church affairs. good voice. Airmail training, experience, FM, Kalamazoo. Position opens up in two Contact: John C. Foster, WCON, Cornelia, picture, WMIK, Middlesboro, Ky. weeks. Strict confidence respected. Box 911. Ga. Chicago's fine arts station seeks staff an- News Announcers nouncer. Must have excellent knowledge of Dallas station-middle of road format has classical music and pronunciation, and a Aggressive number one southwestern AM opening for top notch announcer with pleasant. unaffected delivery. Send non -re- needs aggressive, mature news director. bright mature delivery. Send tape, turnable tape and resume to Mr. Robinson, News is first with us. Send tape, resume resume, references. Box G -1, BROADCAST-pictuT- WFMT, 221 N. La Salle St., Chicago. to Box G -64, BROADCASTING. ING. We need strong personality for number one C &W morning man. Bright, tight and fast top forty station in 300,000 market going Newsman-for negro oriented station in top paced. Number one rated station into west 24 hours. Need additional man. Time slot ten market. Must be professional -to join coast market. Must know country music. and pay depend on ability. Extra income one of nation's top award -winning news Ideal living location. Send tape. including from outside dances and appearances. Must operations. Write, edit, gather and air news. hard and soft sell commercials, and news. be experienced and have first phone. No Opening September. Rush tape, resume, Salary exceeds $170.00 weekly. Send com- maintenance required. Call Tim Parker, photo. Box G -105, BROADCASTING. plete resume, references and photo. Box 919- 299 -0346. G -46, BROADCASTING. WMRN, Marion, Ohio needs experi- We have an opening for a qualified radio All-around staff announcer, di, play -by- enced news director. College graduate. announcer in a growing Arkansas market. play. production, sales experience helpful. Must be family man interested in civic The man we want must be experienced, a Must have endorsed third. Forward resume, activities and in becoming part of the steady worker and able to handle an tape and photo. WIGS. Gouverneur, N. Y. community. Previous man in this position afternoon shift that needs a "shot in the fourteen years accepted position as feature arm." No rockers or drifters need apply. writer for major newspaper. Send tape Please send audition tape, background and Morning man -experienced, lively. WPAZ, and complete resume to Arthur L. Martin, references to Box G -66, BROADCASTING. Pottstown, Penna. Rush tape and particulars. Box 518, Marion, Ohio.

BB BROADCASTING, July 12, 1965 Newsr--(Cont'd) Announcers- (Cont'd) Announcers -(Cont'd) If you haven't really got it, don't read this. Negro announcer, DJ, experienced, college. Negro dj- announcer, experienced. Likes One of the country's fine small market Tapes, resume available. Box F -243, BROAD- tight board, middle -of -road or rock show. radio stations continues to expand. Our staff CASTING. Heavy on news, 3rd phone ticket New York, of 20 needs an additional newsman and Conn., N. J., D. C. need apply. another sales man. This area station enjoys Moving family to California. Desire perma- BROADCASTING. Box G -121. high prestige, high income in single station nent job as announcer or combo man. 3 market. Many benefits, including prestige in years extensive experience (drive -time an- Swingin' top -40's, talented beginner, en- the community; experienced management: nouncer, chief -engineer). First phone. Box dorsed, 3rd. Relocate. Box G -123, BROAD- beautiful studios; great equipment; including G -52, BROADCASTING. CASTING. 4 station owned news cruisers; good rate card. This is not just another radio station. 6 years announcing experience, first class Negro -announcer, dj, authoritative news- Investigate KWIX Then let us investigate ticket, prefer the upper midwest, mature, caster and dj. Experienced. Married, want you. Somewhere there must be some pro- family man, and steady. Box G -53, BROAD- to settle down. Not a prima donna or fessional broadcasters who want to join a CASTING. floater. Box G -124, BROADCASTING. professional radio station. Dale Low, KWIX, Moberly, Missouri. DJ, announcer, newscaster, well trained be- Jazz dj. Authoritative newscaster experi- ginner, tight board, will relocate. Box enced. Will relocate, tight board. Not a Production -Programing, Others G -58, BROADCASTING. floater or prima donna, married. BROADCASTING. Box G -125, Wanted: Writer /producer (male or female) Announcer- newscaster, disc jockey. Experi- for midwest radio station. Send full details, enced, married, dependable. Run tight News director, announcer, 7 years all experience or educational qualifications. board. Willing to relocate. Personable. Not phases, 3rd ticket. Operate board. Mini- Great opportunity for talented person who a prima 'donna or floater. Box G -59, mum $110. East only, 212 -945 -3057 or Box wants to work. Box F -258, BROADCAST- BROADCASTING. G -126, BROADCASTING. ING. College journalism grad seeks commercial Competition killer-"The Mojo- Man," Box Promotion Department Assistant wanted by radio start. Eighteen months AFRTS news 25, Rt. #1, Burgettstown, Penna.-1- 304 -723- AM -FM -TV stations in top eastern market. and dj. Strong news. Military complete 2410. Must be able to create on -air promos, write Sept. Prefer permanent opportunity with stories for newspaper use, and know ad future. West coast, southwest. Box G -65, Announcer- writer- newsman, highest integ- design. Good future for right public - BROADCASTING. rity, quality, available. Call 272 -3541, relations- conscious man. Send Detroit, Michigan. young Program director, sports resume, work samples and picture to Box play -by -play, cre- Good G -102, BROADCASTING. ative, hard -working, reliable, experienced c &w, also other formats. Married, all- phases college grad, family. Box G -73, reliable, experienced, good news, voice, Halftime graduate news assistant -Uni- BROADCASTING. Dennis Diamond, 417 South Lincoln, Apt. B, versity station can take graduate work. Spokane, Washington. Contact WSUI, University of Iowa, Iowa Announcer -dj -experienced with third. City. Tight board. Enthusiastic top 40 sound. Country music dj and entertainer. Tight Looking to settle. Box G -74, BROADCAST- board, third class endorsement. Will also RADIO ING. sell. Bobby Hodge, Tele. 715- 394 -5804. Southeast.. '7 years experience all phases First phone operator, married, will relocate Situations Wanted-Management of air work-College degree. Married. Pres- if necessary. Felix Pabon, 581 Academy ently employed. Box G -75, BROADCAST- St., New York, N. Y. 10034, 942 -4744. Station to manage -part ownership goal -in ING. southeast. Box G -61, BROADCASTING. Liberal arts major. First license experi- Top- rated, hilarious personality dj for 5 enced announcer. Excellent typist. Avail- Commercial manager -metro market, gen- years became copywriter, then broadcast able immediately. East. Wolford, 9 -D Au- eral manager -smaller market preferably promotion director for Los Angeles largest burn Court, Alexandria, Virginia. southeast. Strong sales record, stability, 20 ad agency. Now knows announcing is first years industry. Best references. Presently love. Wants to settle down with major commercial manager -metro market, desire market, middle road. College grad. Age 26 Technical change. Box G -63, BROADCASTING. Box G -76, BROADCASTING. First phone. 5 years combo and sell. Prefer Major market "pro" wants station manage- Play -by- play -Radio and TV. Seven years midwest. Box G -54, BROADCASTING. ment. Michigan -Ohio -Illinois preferred. Want to move up. College graduate. Box Exciting. new sell with sound formula. Box G -83, BROADCASTING. First phone operator inexperienced but -70, eager to learn. Northeast. Preferred. G BROADCASTING. G -55, Box Major market announcer: Experience; 20 BROADCASTING, FM split in the offing? Sixteen years experi- years. Stability; 13 years at last station. ence in all phases of radio, especially FM, Versatility; sports director, play -by -play Engineer -25 years experience, will relocate can make it profitable for you. If you can major football, baseball, ice- hockey, basket- for good offer. Experienced all phases AM & directional antennas. Box pay over $10.000 for creativity. diligence ball, golf. Sports reviews six times weekly. CASTING. G -68, BROAD- and success, write Box G -93, BROADCAST- News: Five newscasts daily over 15 years. ING. Heard with major news and sports on all national networks. Phone collect 301 -588- Experienced supervisor AM- FM-TV, CCTV, Station manager desires to relocate. Family 3157 or write Box G -87, BROADCASTING. maintenance and installation. Sixteen years man, sober, young, energetic, dependable. broadcasting, radar, instrumentation. Can handle administration, sales, program- Top notch announcer -4 years experience, G -69, BROADCASTING. Box ing, promotions, details. Community mind- draft free. Currently in pd position. Box ed. Available August 15. Box G -100, G -88, BROADCASTING. Self -study brought 1st phone BROADCASTING. Announcing at 18, now 21. 1st phone announcer, 9 years experience. experience, draft exempt. Box Experienced newsman with first phone li- Character voice tracks, breakers and pro- G -97, BROADCASTING. cense, currently news director of metro fessional good music approach. The person- station seeks permanent position on east ality you need as top morning afternoon First phone operator, southeastern states. coast. Box G -111, BROADCASTING. man! Excellent references! $135. Box G -94. Box G -112, BROADCASTING. BROADCASTING. U you are an honest, reputable owner looking for an honest, reputable manager, let's Top 40 dj, bright sound, third phone en- 30 years experience, stable family man, get acquainted. Thirty -four year old fam- dorsement. Box G -96, BROADCASTING. presently employed chief engineer. Seeks ily man with 12 years solid background in permanent position west or southwest. Box sales, programing and station operation in DJ, talented, some experience, wants top 40 G -115, BROADCASTING. small and medium markets. Prefer midwest New York radios. Box G -109, BROADCAST or west coast. Write Box G -114, BROAD- ING. First phone, 9 months' experience as CASTING. nouncer- engineer New an- DJ 5 York City. Desires currently kw middle road. Wants job as engineer in N. Y., Penna. Partner -manager arrangement sought by move up metropolitan station east. Box area. Box or Conn. successful young (26) five figure AM sales- G -110, BROADCASTING. G -117, BROADCASTING. man. Creative sales- programing, my special field. Extra interest in troubled stations. DJ- newsman, 3rd, endorsement. 33, intelli- First phone operator, inexperienced but Ken Stephens. KTOP, Topeka. Kansas. gent, pleasant personality, minimum ex- willing to learn. Northeast preferred. Box perience. Maximum effort. Box G -116, G -122, BROADCASTING. Sales BROADCASTING. Young, inexperienced, but ambitious first Attention Southeast! Sales manager with DJ, newscaster, announcer, authoritative phone man seeks permanent employment in announcing & play -by -play experience. Ex- newscaster. Will relocate, 3rd class FCC. radio or TV station engineering department. cellent character. Box G -39, BROADCAST- Tape on request, no floater. Box G -118, Presently employed as announcer. Dave ING. BROADCASTING. Knox, KBHC, Nashville, Arkansas. Sales manager sold on adult. good music radio. Box G -91, BROADCASTING. DJ, announcer, experienced, 3rd phone. De- News pend able, 212 -229 -6725 or Box G -119 Announcers BROADCASTING. Newsman , experienced all phases honorable discharge from Army. Available Quality music programing, good music back- Announcer, first phone. no maintenance. immediately. East only. Salary open. 2733 ground. 1st phone. Box F -179, BROADCAST- Emphasis top forty. Will relocate. Box Pearsall Ave., Bronx, N. Y. 10469, 212 -654- ING. G -120, BROADCASTING. 6343.

BROADCASTING, July 12, 1965 89 News -(Coned) Technical -(Coned) Production- Programing, Others Seven years radio news, six years wire Transmitter engineer also studio engineer Top producer. Director, ready for produc- service in major bureau; fast, accurate TD. Experienced broadcasters preferred. tion manager or directorship larger market. writer; quick, thorough, versatile news Clean operation in sunny, healthful, air Currently employed leading market. Ex- gatherer; smooth on the air; wish to locate conditioned Yuma, Arizona. Telephone col- cellent references my employer knows of In midwest but will consider right offer lect 602- 782 -4711 Art Vogt, Chief engineer, this ad. Box F -261, BROADCASTING. from anywhere, U.S.A. Wire service in- KIVA -TV. cluded four years work on the broadcast A writer with wit, an announcer with polish wire, writing, editing, etc., for 76 stations. News and director with imagination. All for a Can relocate immediately. Box G -80, 5 -cent stamp. Box F -264, BROADCASTING. BROADCASTING. Major midwestern television station has Creative position for imaginative photog- opening for aggressive news man experi- rapher. Artist. Production background. Box Production- Programing, Others enced at gathering, writing and reporting G -21, BROADCASTING. news on television and radio. Position de Excellent immediately- continuity /promotion Sports director -nine years-includes play - mends maturity and experience. Available and an- opportunity. Send video and /or audio tape manager. 10 years experience, all phases by- play 300 games, sales, news with resume. Box E -409, BROADCASTING. of radio -TV. Material on request. Box nouncing experience. College journalism G -28, BROADCASTING. graduate. Family. Tape, resume, references. Air man reporter -writer. Handle 16 mm or Box G -57, BROADCASTING. able to learn. Regular newscast with an op- Producer -director -12 years experience in portunity to move up. Will consider able major market. Available. Fully experienced Sports director -solid play -by -play back- beginner or radio experience in lieu of in all areas of TV production. Family man. ground all sports; accurate -exciting. Want joROADCASTINurnalism Write Box G -99, Seeking challenging opportunity with action heavy college -professional schedule. Box station Box G -78, BROADCASTING. G -82, BROADCASTING. Promotion, public relations, production, Production Programing & Others position. Northeast, television major, Program or operations director. Currently sports Married married. Three years experience. Excellent programing top rocker in major. references. Box G -101, BROADCASTING. college grad, 12 years in radio -TV. Top air Scenic Designer -immediate need for cre- rating record. Seeking ative man in nation's 3rd market. Should man with excellent TV production. Ex- College graduate, radio -tv major, seeks op- on air programing job either rock or mid - be experienced in color with challenge, promise. Wants in top fifty market. Box G -92, panding staff to meet heavy schedule of live portunity dle -of -road open. Box F -153, directing, will start floor crew, work into BROADCASTING. directing. Commercial camera experience. BROgA coing. Salary: Excellent qualifications for starting. Mili- If your top forty station is progressive and Need film and tape room director. Must be tary just completed. Prefer west. Box G -131, likes individuality, you are for me and expert in film editing. Salary $135 per BROADCASTING. I am for you. College graduate, seven years week. Write Box G -43, BROADCASTING. in business, heavy production, strong per- WANTED TO BUY-Equipment sonality. Stable, 23, and single. Available Entire staff- Sales, production, programing August First. Box G -132, BROADCASTING. talent, news, accounting for new UHF in- RCA TK -41 Color camera in good condition. dependent in top 10 market in the east. Reply Box G -37, BROADCASTING. Now forming creative, hard driving, experi- TELEVISION enced, dedicated team. "Shirt sleeve" type Wanted: 1 kw FM transmitter 4 bay an- who can produce and supervise. Challeng- tenna -two turntables, frequency modula- ing opportunity for professional and finan- tion monitor. Box G -56, BROADCASTING. Help Wanted cial growth. Tell us about yourself detailing experience in first letter. Box G -89, Wanted: Used Ampex 450 tape decks. BROADCASTING. Prefer with 25 cycle tone system. Please Announcers quote price and condition of units. WBMK, TELEVISION -Situations Wanted West Point, Georgia. WSBT & TV has opening for a newsman and an announcer with sports background. FOR SALE These are excellent oportunities for the Sales young man out of college or with 1 -2 years Equipment experience ready to move up to top rated Looking for TV sales or management posi- stations. Prefer man in Indiana or neigh- with opportunity for continued ad- Newsman should have jour- tion ITA FM 1000C 1 kw broadcast transmitter boring states. vancement in solid organization. Ten years with one set of tubes, crystals for 92.5 mc. nalism background with ability to re- TV experience includes: Producer -director, port, write and air news. Announcer needs ad- Andrew 4 -bay antenna gain of 3.7. Used -play production director, promotion manager, one year. Package price $3,870.00. Box G -108, good sports knowledge plus play -by ministrative coordinator. B.S., M.S. (radio - BROADCASTING. experience. Consider working with profes- TV) degrees. Married. All references ex- sional staffs, excellent benefits and a pro- and cellent. Box G -3, BROADCASTING. One color film camera, RCA type TX 26A, gressive operation. Send resume, photo with shading amplifier. Contact John Ad- tape to Personnel Director, South Bend Young family man, college graduate, 2 Tribune, South Bend, Indiana 46626. ams. D.E., KFDX -TV Box 2040, Phone 692- years television sales experience southern 4530, Wichita Falls, Texas. 76370. market. seeks opportunity for growth with Technical N.E. station. . Present employer best The complete source of used Radio -TV reference. Box G -113, BROADCASTING. broadcast equipment. . . Broadcast Equip- ment and Supply Co., Box 3141, Bristol. Chief engineer for Eastern VHF with multi - Tennessee. ple station ownership has immediate open- Announcers ing. Should have knowledge of all phases Television radio transmitters. monitors. of technical operation. Excellent opportun- Network calibre announcer- personality. tubes, microwave, cameras, audio. Electro- ity for future. Send details including ex- Commercials; weather; interviews; audi- find, 440 Columbus Ave. N.Y.C. Box D -313. ence. Major groups. Comes on very strong. BROADCASTING.ackground. Video tape available. Box F -176, BROAD- Co-axial cable. Heliax, Styroflex, Spirollne, CASTING. etc. Also rigid and RG types in stock. New material at surplus prices. Write for pricy Chief engineer: immediate opening in Announcer -newsman, experienced! Wishes list. S -W Electrical Cable Company, Willow Northeast. Should have knowledge of all to return to TV from radio. First phone & 24th Street, Oakland, Calif. Phone 415- phases of technical operation and adminis- V.T.R. References! Box G -95, BROAD- 832 -3527. trative experience. Excellent opportunity CASTING. for future. Send details including experi- One -fourth Tr. professional tape recorder ence, background, references and salary Authoritative, deep -voiced delivery on model TX10. $300. Tri Con Productions, requirements. Reply Box F -245. BROAD- camera, booth. commercials, tv experience, 2741 34th St.. N.W., Washington, D. C. 20008, CASTING. news, sports, personable, college, under 30. 333 -7474. Prefer southeast but go anywhere. Box Permanent position in Boston TV station G -130. BROADCASTING. Ampex 400 series cat. No. 2102 new turn- for technician with strong studio equip- table motor assemblies complete with 932 ment maintenance background. Box G -84, Priniciple newsman-announcer seeks per- bracket, 934 rubber tired pulley, 2680 BROADCASTING. manent position in medium market. Nine spacers, 145 -011 plug, 035 -113 capacitor, years experience. Returnable VTR available. $95.00 each postage paid. Ampex 600 series. Call 272 -3541, Detroit, Michigan. cat. No. 59 -0004 new motors, $35.00 each Immediate opening for experienced tele- postage paid. Offers subject to prior sale.. vision engineer. First phone required. Con- VIF International, P. O. Box 1555, Mountain tact Gary Wittie, Chief engineer, KAIT -TV, Technical View, Calif. 94042. Jonesboro, Arkansas. 501- 932 -4288. Experienced EE eng. desires position as New and reconditioned aural remote pickup Television technician for new communica- chief or assistant only. 13 years directly equipment and Fire and Police receivers - tion center on campus of dynamic, expand- in radio and television. Heavy on construc- World Wide Company. Box 43, Weatherford. ing midwestern college of 10,000 enrollment. tion: Xmtr., studio, microwave. Knowledge Texas. Phone 817 -594 -5172, Complete benefit program. Experience in video tape: no experience. Working knowl- closed- circuit and broadcast engineering. edge transistor devices. Presently employed. MISCELLANEOUS FM and I.O. tv. First class FCC license re- Box G -30, BROADCASTING. quired. Maximum age 55. Contact William 30,000 Professional Comedy Lines! Topical R. Freed, Personnel Officer, Room 8, Ad- Engineer experienced UHF TV AM FM laugh service featuring deejay comment ministration Building, Ball State University, western states only. Available now. Box introductions. Free catalog. Orbes Comedy Muncie, Indiana. G -62, BROADCASTING or (415) 588 -9044. Books, Atlantic Beach, N. Y.

90 BROADCASTING, July 12, 1965 MISCELLANEOUS INSTRUCTIONS-(Contd) News

For sale: Five thousand monaural twelve- FCC First Class Radio Telephone License In inch record albums; good condition; popu- (5) weeks - guaranteed - complete tuition One of the nation's most exciting new lar, classical; mixed lables, artists. Library 1295.00 -Rooms $10.00 per week-Classes be- sounds, in one of the nation's great mar- index files included. Make offer. Box F -228, gin Aug. 3, Sept. 7 & Oct. 12. Call or write kets, needs Honest -to -God, contemporary BROADCASTING. Radio Engineering Institute, 1336 Main newsmen and record personalities. Send Street in beautiful warm Sarasota, Florida. resume, picture immediately. Ab- 100% new book, "Pass 104 tape,' The Salt, Peter." solute!)- beginners. All replies confi- pages funny limericks, jokes. Be first your Announcing, programing, first phone, all dential. area. Hardbound, postpaid $3.50. Cutler phases electronics. Thorough, intensive Broadcast Service. Box 35966, Dallas 75235. practical training. Methods and results Box G-98, BROADCASTING proved many times. Free placement serv- Need help? 3,000 Super dooper, Hooper ice, Allied Technical Schools, 207 Madi- scooper, one liners exclusive in your mar- son, Memphis, Tennessee. ket. Free sample. Lyn Publications, 2221. Steiner St., San Francisco. Train now in N.Y.C. for FCC first phone TELEVISION license. Proven methods, proven results. Add 30% to your billing ... with weekly day and evening classes. Placement assist- Help Wanted Technical ideas from the Brainstorm. Each issue con- ance. Announcer Training Studios, 25 W. - tains 13 saleable ideas. $2.00 per week. Ex- 43rd. N. Y. OX 5 -9245. clusive. Tie up your market now. Write a: Ira.`Sati :'.titi:,r Wae. . aa'r.Yr1i Brainstorm Box 875, Lubbock, Texas. RADIO r "DEEJAY MANUAL" -A collection of di Help Wanted comedy lines, bits, breaks, adlibs, thoughts. CHIEF ENGINEER $5.00. Write for free "Broadcast Comedy' Catalog Show -Biz Comedy Service, 1735 E. FOR TELEVISION 26th St., Brooklyn, N. Y. 11229. FINANCIAL GROUP Gags galore for deejaysl Catalogue free. Outstanding opportunity for Ed Orrin, 8034 Gentry, N. Hollywood, Calif. overall EXECUTIVE chief engineer with new multi -station The "Walt Johnson Mobile Report" sweeps the nation! This hilarious feature uses UHF group. He must have complete your name, call -letters and city streets. It's Communications command, and excellent experience in Weird wild! Inexpensive, tool Free sample. advanced television developments-par- Productions, Box 5215, San Diego, Calif. Field ticularly UHF. In addition, he must have Tremendous weekly roundup human inter- We are seeking a man of broad comprehensive knowledge of AM and est news. Trial offer 3 weeks $12. World News Features, Box 207, Olympia Fields, financial experience in the radio, FM techniques. He must be an experi- Illinois. TV and newspaper fields. Famil- enced administrator and management - iarity with station construction, oriented. He must be able to supervise INSTRUCTIONS new equipment, operation and owner- construction from ground up. He'll FCC first phone license preparation by cor- be New York headquartered, with con- ship desired. Should have a suc- respondence or in resident classes. Also, ad- siderable travel involved. Send resume vanced electronics training available. Gran- cessful negotiating record with tham Schools are located in Hollywood. and salary requirements to: Seattle. Kansas City and Washington. For lending institutions. Occasional free 52 -page brochure write Dept. 5 -K, travel. Excellent Box G -133, BROADCASTING Grantham Schools, 1505 N. Western Ave., growth oppor- Hollywood, Calif. 90027. tunity. Replies handled in confidence. Send resume and salary Be prepared. First class FCC license in six weeks Top quality theory and labora- requirements. tory training. Elkins Radio License School BOX G -107, BROADCASTING of Atlanta, 1139 Spring St., N.W., Atlanta, Television /Field Broadcast Georgia. Engineers The nationally known 6 weeks Elkins train- Sales ing for an FCC First Class License. Out- 1st phone, transmitter operation, in- standing theory and laboratory instructions Elkins Radio License School of New Orleans stallation and maintenance experi- 333 Saint Charles, New Orleans, Louisiana. BIG MEINEY ence required. Openings in East FCC first phone license in six weeks. and South. Send Guaranteed Instruction in theory ano resume to: Mr. D. laboratory methods by master teachers, SALES K. Thorne, RCA Service Company, G.I. approved. Request free brochure. 1 Elkins Radio License School. 2803 Inwooc Cherry Hill, Camden 8, New Jersey. Road, Dallas, Texas. l Last yr. S.M. earned $30,000, J.C. $27,500. Go- getter -top ra- An Equal Opportunity Elkins Radio License School of Chicago Employer Six weeks quality instruction in laboratory- ted, prestige, major market. methods and theory leading to the FCC First Class License. 14 East Jackson St., I Eastern contemporary. Immedi- Chicago 4, Illinois. News 1 ate opening. Resume. E11111IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1111IIIIIIIIIIIIIII IIIII1111!11IIIIIIIIIIIIII III111111111 VIII IIIIIIIIIIIIIL Announcing programing, console operation. Twelve weeks Intensive, practical Box G -127, BROADCASTING WANTED __ train- 1 - - ing. Finest, most modern equipment avail- News writer who also can handle assignable. G.I. approved. Elkins School of = ents with 16m movieovie c No air f Broadcasting, 2603 Inwood Road, Dallas 35, = workw required, but experience in writing == Texas. Announcers and filming is desirable. Please send r photo, and samples of writing in firste, letter . . . to a . . . Minneapolis now has Elkins' famous six week course in First Class FCC License News Director = preparation through proven theory and lab $25,000 Yr. for a WHTN, 625 Fourth Avenue methods. Elkins Radio License School, 4119 East Lake Street, Minneapolis, Minn. Huntington, West Virginia TELEPHONE TALKER ñ i1111111III II III IIIIIIIII II111111II II I JI II II1111I11L11Illllllllllllllililllllllllllllllll IIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIG. Since 1948. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours 4 -hr. east major mkt. estab. You Can't Top A guided discussion at school. Reservations controv. required. Enrolling now for classes starting show. Tape, resume. CLASSIFIED AD August 18 & October 20. For information, references and reservation, write William Don't waste our time unless B. Ogden Radio Operational Engineering in School, 1150 West Olive Ave., Burbank, you have had min. 3 yrs. talk California. show exp. America's pioneer. 1st in announcing since 1934. National Academy of Broadcasting, Box G -128, BROADCASTING ßrnaiicastîiiq 814 H St. NW, Washington 1, D. C.

BROADCASTING, July 12, 1965 91 RADIO Stations- (Cont'd) EMPLOYMENT SERVICE Wanted Situations -Management SMALL GROUP INTERESTED in acquiring another AM facility. MANAGEMENT -SALES EXEC Will consider any station in any market. Contact: broadcast services Chances are-if in Phil or NY -you know of my success in sales and JIM BONNETTE mgmnt. with 2 key suburban sta- BOX 66 tions. Now ready for right move to IMMEDIATE OPENINGS YOUR Radio, TV or group opera- PERRYSBURG, OHIO tion. Under 40 with 17 years broad NATIONWIDE industry experience. Complete de- For top fight professional broadcasters. tails in complete confidence. Many major market openings from stations BOX G -67, BROADCASTING Station Wanted within willing to pay a top salary for a good man. Write for applications. 100 miles of Phila.. Pa. NATIONWIDE BROADCAST SERVICE STATION OWNER: 925 Federal Blvd. Denver 4, Colorado I have a client who seeks to buy a radio Phone area code AM -FM separation problems? As a former 303-292-0996 AM -FM station owner and broadcaster ex- station -either daytime or fulltime. Pre- Station Inquiries For Personnel Invited. perienced in management, programing, pro- fers one within 100 motion, and sales, I would like the job miles of Phila., Pa. of developing and managing your FM. Let Write particulars to Mr. Ben Ivan Mel - me take the whole FM Problem off your shoulders. nicoff, Attorney, 1555 Connecticut Ave- BOX C -79, BROADCASTING FOR SALE nue, N.W., Washington, D. C. 26036.

Announcers Stations INSTRUCTIONS

We promised to help our morning man get a job. He deserves a larger market EARN MORE!!!! and a better salary. Due to present cir- LEARN MORE cumstances. we cannot give him either, Northeast UHF but we recommend him very highly. He Radio & TV is sober, dependable and can build your Announcing & Production Fully equipped; well -established in audience and sales. Call Johnstown, New York R_- 4631, area code SIS and ask for DON MARTIN SCHOOL large market. 1,500,000 homes po- Station Manager or Program Director. OF RADIO & TV tential. 1653 No. Cherokee Box G -23, Broadcasting Hollywood 90028, Calif. HO 2 -3281 ANNOUNCERS 12 well trained announcers with 3rd MISCELLANEOUS MIDWEST MAJOR class tickets available now. For audi- MARKET tion tapes and resumes, write or phone MIDWESTERN $500,000 CASH RELIGIOUS BROADCAST Or 29% down & terms 228 S. Wabash, Chicago, WA 2 -0712 WANTED Box G -103, BROADCASTING A large outlet for religious programing now has availabilities for daily or weekly ATTENTION STATION MANAGERS ... broadcasts. This station reaches 45 Available immediately: D!s, Newsmen, Pro- counties in 3 states. For information duction men, Announcers. People with showmanship and imagination able to take call 606 -474 -5144 or writ CALIFORNIA: Falltimer. Single station mar- over any task under any station format. Box G -85, BROADCASTING ket. Profitable $95,000, 29% down. Some first tickets, some third with endorsement. Well trained, experienced, profes- Charles Cowling & Associate. sional broadcasters. P. O. Box 1496 Hollywood 28, Calif. Southern California School of Radio EMPLOYMENT Phone HO 2 -1133 3911 Pacific Highway SERVICE San Diego 10, Calif.

527 Madison Avenue, New York, N.Y. 10022 To buy or sell Radio and /or TV prop- TELEVISION erties contact: Situations Wanted PATT McDONALD CO. P. O. BOX 9266 - CL 3 -8080 Management BROADCAST PERSONNEL AGENCY Sherlee eerish, Direetor AUSTIN, TEXAS 78756

I VA /1 A73LE SOON MANAGEMENT - CONFIDENTIAL NEGOTIATIONS--- -- TELEVISION N. E. small daytime $100M Placement within 30 days if you are terms ON SALES S. E. medium fulltime 95M WITH EMPHASIS qualified. Nationwide Radio & TV. Need 30M Tenn. medium fulltime 155M More than decade in one of top ten Announcers, Salesmen, 1st Ticket combo terms N. Y. metro daytime 100M markets with excellent record. Prefer- and engineer, PD's, etc. Write for ap- 29% ably Eastern market either station or plication. M. W. major daytime 583M cash sales management. CONFIDENTIAL BROADCAST BOX G-77, BROADCASTING buying and selling, check with EMPLOYMENT AGENCY V CHAPMAN 1610 Potomac Ave., Pittsburgh, Pa. 15216 COMPANY INC. Phone 412-563-3330 day or evenings 2045 PEACHTREE RD., ATLANTA, GA. 30509 WANTED TO BUY -Stations STATIONS FOR SALE 1111 11111111 1111 11111111 1111 111111um 1111 1111 IIII11 - - Want To Retire? BROADCASTERS 1. SOUTHWEST. Major market. Gross mi $10,000 a month. Open to offer. If you own a Radio Station, and would i Place your future confidentially in our m hands. We have positions nationwide for U 2. MIDWEST. Exclusive. $225,000. Terms. like to retire on a gradual basis, let's i qualified broadcasters. get together. I offer you experience, C.B.I. Placements JACK L. capital, and a desire to succeed. Please STOLL 8 ASSOCIATES 707 Colo. Bldg. Denver Colo. 80202 6381 Hollywood Blvd. write to: phone 13031 292 -3730 = i Los Angeles Box G -39, BROADCASTING Private broadcast # 1303) 534 -6810 28, California UIll101111 IIIi1111IIll 1l1111111111111111llll11 1111 I11l

92 BROADCASTING, July 12, 1965 Continued from page 87 Upon request by Trinity Broaacasung KTBC Austin, Tex. -Granted licenses cov- that any interested party may, at any time, Co., continued hearing to Sept. 7 in pro- ering change of location of alternate -main petition the examiner to convene hearing ceeding on its application for new TV sta- nighttime and auxiliary daytime trans., with conference to consider any appropriate action to operate on ch. 20 in Fort Worth. remote control; and change in ant. trans. tion to be taken with respect to disposition Action July 1. location, and DA system and ground system; of issues. Action July 1. By Hearing condition. Examiner Elizabeth C. Smith WEND -FM Ebensburg, Pa. - Approved By Hearing Examiner Charles J. Frederick Pursuant to agreement reached at June specifications submitted for operation on In proceeding on AM applications of 29 prehearing conference, continued July 16 ch. 256 (99.1 mc) pursuant to April 21 re- Charlottesville Broadcasting Corp. (WINA), hearing to Sept. 21 in proceeding on appli- port and order in Docket 15716; ERP 9.9 kw, cations of Fidelity Radio Inc., Producers ant. 520 Charlottesville, and WBXM Broadcasting Inc. height feet; change ant- trans. lo- Inc., Springfield, Va., in Dockets 15861 -2, and WHAS Inc., for new FM stations cation; remote control permitted; condition. denied their joint petition for leave to in Louisville, Ky. Action June 29. WIL St. Louis, Mo.- Waived sec. 73.30(a) amend, and scheduled further prehearing of rules and granted mod. of license to ex- conference for July 9. Action July 1. BROADCAST ACTIONS tent of permitting relocation of main studio by Broadcast Bureau beyond corporate limits of St. Louis; station By Hearing Examiner H. Gifford Irlon Actions of July 6 identification to be continued. Continued July 12 further prehearing WERI Westerly, R. I.- Granted license WOKK Meridian, Miss.- Granted CP to conference to Sept. 15 In proceeding on ap- covering operation of former main trans. as change ant.- trans. location and make plications of Skylark Corp. and Kingston auxiliary during daytime hours and alter- changes in ant. system. Broadcasters Inc., for new FM stations in nate -main during nighttime hours. WFMZ(FM) Allentown, Pa.- Granted CP Kingston, N. Y. Action July 6. WHBI(FM) Newark, N. J.- Granted CP to install new trans. and vertical ant. On own motion, scheduled further hear- to change ant. -trans. location to 57th and WJMC -FM Rice Lake, Wis.- Granted CP ing conference for July 2 in proceeding on Park Ave., New York; install new trans. and to install new trans. and increase ERP to applications of Farragut Television Corp. ant.; increase ERP to 10 kw. 100 kw. and Peoples Broadcasting Corp. for new WPHL -TV Philadelphia- Granted CP to WDAO(FM) Dayton, Ohio- Granted CP TV stations to operate on ch. 40 in Colum- change ERP to 262 kw vis., 52.4 kw aur.: to install new trans. and ant.; Increase ERP bus, Ohio. Action July 1. change type trans. and ant. and make to 50 kw; remote control permitted. In proceeding on applications of Ameri- changes in ant. structure; ant. height 750 KENI Anchorage, Alaska- Granted CP to can Colonial Broadcasting Corp. for CP to feet. install auxiliary trans.; remote control per- change trans. site and ant. height of WSUR- WOLE -TV Aguadilla, P. R.- Granted CP mitted. TV (ch. 9) Ponce, and to increase power of to reduce aur. ERP to 3.55 kw and change WLVA -TV Lynchburg, Va.- Granted mod. WKBM -TV (ch. 11) Caguas, both Puerto type trans. of CP to modify transmitters and change Rico, in Dockets 15271, 15451, denied Amer- KALB -TV Alexandria, La.- Granted mod. studio location. ican's petition for leave to amend its appli- of CP to make changes in equipment (trans- WIXN -FM Dixon, I11. Granted mod. of cation with respect to the facilities of mission lines, etc.), and correct geographical CP to change type trans. and type ant. and WSUR -TV, and dismissed as moot its peti- coordinates. increase ant. height to 175 feet. tion for leave to file additional pleading. Puyallup Valley Broadcasting Inc., Sum- Action June 30. Actions of July 2 ner, Wash.- Granted mod. of CP to change Granted renewal of licenses of following ant.- trans. and main studio location; con- By Hearing Examiner Jay A. Kyle main stations and co- pending auxiliaries; ditions. Overruled objections of intervenor, all in Texas: KO6DV Bowie and Paonia, Colo.- Granted Dover Broadcasting Inc., to tendered ex- KCTV(TV) San Angelo, KELP -TV El license for VHF -TV translator stations. hibit 6 of Tuscarawas Broadcasting Co., New Paso, KENS -TV San Antonio, KFDM-TV KO4AA, K12AC Lowell, Wyo. - Granted Philadelphia, Ohio; received in evidence Beaumont, KGBT -TV Harlingen, KMID-TV CP's to replace expired permits for changes Tuscarawas exhibit 6 and closed record in Midland, KPRC -TV Houston, KRBC -TV in VHF -TV translator stations. proceeding on its FM application. Action Abilene, KRGV -TV Weslaco, KTSM -TV El K7SBL, K77BN Prineville and Redmond, July 2. Paso, KZTV(TV) Corpus Christi, KLRN Ore. -Granted CP to replace expired per- In proceeding on applications of Tele- (TV) San Antonio, KACT Andrews, KBBB mit for changes in UHF -TV translator sta- vision Broadcasters Inc., to move transmitter Borger, KBOR Brownsville, KBRZ Freeport, tion K75BL; and CP to replace expired of KBMT(TV) (ch. 12) Beaumont, Tex., in- KBST Big Spring, KBUS Mesta, KBYG Big permit for new UHF -TV translator station crease ant. height, decrease vis. power and Spring, KCAN Canyon, KCAS Slaton, KCFH K77BN. make other changes, and for renewal of Cuero, KCLE -AM-FM Cleburne, KCTA Cor- KO7CE Mobridge, S. D.- Granted license licenses of KBMT and Texas Goldcoast Tele- pus Christi, KDAV Lubbock, KDDD -AM -FM covering changes in VHF -TV translator sta- vision Inc. (KPAC -TV), Port Arthur, grant- Dumas, KDET Center, KDHN Dimmitt, tion. ed Texas Goldcoast request to continue hear- KDRY Alamo Heights, KDSX Denison -Sher- W74AA, W82AA North Warren, Pa. - ing scheduled for July 20 in Beaumont to man, KDWT Stamford, KEAN Brownwood, Granted licenses covering changes in UHF - Sept. 21 in that city, and ordered that July KEES Gladewater, KEYE Perryton, KFRD TV translator stations. 12 hearing will be held in Washington, as Rosenberg -Richmond, KFRO Longview, Following stations were granted exten- scheduled. Action July 1. KFYO Lubbock, KGBT Harlingen. KGNC sions of completion dates as shown: WO6AG, Amarillo. KGRI Henderson, KGUL Port La- Skyway Broadcasting Co., Burnsville, N. C., By Hearing Examiner vaca, KGVL Greenville, KHEM Big Spring, to Jan. 2, 1966, and WO9AG, Spartan Radio - Chester F. Naumowicz Jr. KHEY El Paso, KILE Galveston, KINE casting Co., Franklin, N. C., to Jan. 2, 1966. In proceeding on applications of Parish Kingsville, KIUN Pecos, KIVY Crockett, Granted renewal of licenses of follow - Broadcasting Co. and Clinton Broadcasting KKAL Denver City, KKUB Brownfield, ing main stations and co- pending auxili- Co. for new AM stations in Franklinton, La., KLUE -AM -FM Longview, KMHT Marshall. aries: KQRS Golden Valley, Minn.; KCKT and Clinton, Miss., in Dockets 15965 -6, grant- KMIL Cameron, KMOO Mineola, KNAF (TV) Great Bend, Kan.; KGLD(TV) Garden ed motion by Parish Broadcasting for exten- Fredericksburg, KNEL Brady, KNET Pales- City, Kan.: KHPL -TV Hayes Center, Neb., sion of procedural dates and, among other tine, KNIN Wichita Falls, KNIT Abilene, and KOMC(TV) McCook, Neb. things, established July 29 for hearing. Ac- KNOW Austin, KNUZ Houston, KOKE Aus- tion July 1. tin, KOLJ Quanah, KPAN Hereford, KPEP Actions of July 1 San Angelo, KPET Lamesa, KPLT Paris. KATA Arcata, Calif. - Granted license KPSO Falfurrias, KRAN Morton, KRYS covering increase in daytime power and in- FOR SALE- Stations Corpus Christi, KSAM Huntsville, KSNY Sny- stallation of new trans. der, KSOX Raymondville. KSPL Diboll, KSST KSLO -FM Opelousas, La. - Granted li- Continued Sulphur Springs, KSTB Breckenridge, KSTV cense for FM station. Stephenville, KTAE Taylor, KTBB Tyler, WRKT -FM Cocoa Beach, Fla.-Granted li- KTBC -AM -FM and SCA Austin, KTER Ter- cense covering changes in ant.-trans. and rell, KTSM El Paso, KTXJ Jasper, KUNO studio location, changes in ant. system. in- Corpus Christi, KURV Edinburg, KVET stallation of new ant., and increase in ERP uc AIebiu ?Crofters ghtc. Austin, KVIC Victoria, KVIL Highland Park. and ant. height. KVLF Alpine, KVMC Colorado City, KVOU WMC -FM Memphis, Tenn.- Granted li- 6e4 MADISON AVENUE Uvalde, KVWC Vernon. KWBC Navasota, cense covering installation of vertical ant., NEW YORK, N. KWFR San Angelo, KWFT Wichita Falls, and change in ERP and ant. height. Y. KWKC Abilene, KWTX Waco. KXOL Ft. WFBG -TV Altoona, Pa.- Granted CP to 40.7 kw, 11A 1-C913 Worth, KXYZ Houston, KZEE Weatherford, increase aur. ERP to and install TE 2.9362 KZIP Amarillo. WFAA Dallas, WOAI San new trans. Antonio, KSIX Corpus Christi, KDOX KTIV(TV) Sioux City, Iowa -Granted CP Marshall. KSPL-FM Diboll, KZAK(FM) to install aux. trans. at main ant. and trans. and SCA Tyler. KVOC(FM) Odessa, location. COMMUNICATIONS_ KTCU -FM Fort Worth, KTXT -FM Lub- WITA -FM San Juan, P. R.-Granted mod. bock, KUHF(FM) Houston, KUT -FM of CP to decrease ant. height to 80 feet, Austin, KERA -TV Dallas, KTXT -TV make changes in ant. system (decrease NORTH AND SOUTH Lubbock, KUHT(TV) Houston, KABH height), change type ant. and make engi- NEW YORK -Profitable outdoor plant. Midland, KAND Corsicana, KAYC Beau- neering changes. mont. KBOP Pleasanton, KBUD Athens. KOL Seattle, Wash. -Granted request to Priced at less than 2X gross, $145,000. KCAR Clarksville, KCYL Lampasas. KERV cancel license for auxiliary trans. NATIONAL -Teletype Network, serv- Kerrville, KFST Ft. Stockton, KGNB New Braunfels. KIXL Dallas, KMAE McKinney, Action of June 30 ing a non -broadcast industry. Grossing KMUL Muleshoe, KROB Robstown. KSEY WCOIB -FM Harrisburg, Pa.- Remote con- over $300,000. Priced at just $250,000. Seymour. KSTA Coleman. KWRD Hender- trol permitted. TEXAS -AM radio on good frequency. son. KXIT Dalhart. KBMF -FM Spearman, KAOR Oroville, Calif.- Granted license KELT(FM) and SCA Harlingen, KLJT(FM) covering increase in daytime power, in- Smaller but solid market. Ideal for Lake Jackson, KQIP(FM) Odessa, WACO- stallation of new trans., and specify type owner -operator, includes new bldg. FM and SCA Waco. Action July 2. trans. as main trans. for daytime operation and 3 -bdrm Granted renewal of licenses of follow- and nighttime operation; also specify studio home. $90,000 with $35,- ing main stations and co- pending auxiliaries, location. and remote control point. 000 down. without prejudice to whatever action may KWOW Pomona, Calif.- Granted licenses Other properties available. Information be taken as result of proceedings in Dockets covering an increase in daytime power and sent upon written request to 15415 end 15971: installation of new daytime trans. and new KACB -TV San Angelo. KBTX-TV Bryan, nighttime trans. (2 main trans.); condition. INTER -MEDIA COMMUNICATIONS CORP. KFDA -TV Amarillo, KLTV (TV) Tyler. and use of present trans. as auxiliary day- 1140 Broadway, New York, N. Y. 10001 KPAR -TV Sweetwater. KWAB(TV) Big time trans. Spring, KWTX -TV Waco, all Texas. KDIA Oakland, Calif.-Granted license

BROADCASTING, July 12, 1965 (FOR THE RECORD) 93 covering increase in power; installation of of license to reduce aur. ERP to 20 kw, and 10 kw. in ground change type aur. trans. Granted licenses for following noncom- DA -1 and new trans.; changes mercial FM stations: WSLU(FM) Canton, system; delete remote control operation; KXTV(TV) Sacramento, Calif. -Granted Ky. specify type trans., and change studio lo- mod. of license to reduce aur. ERP to 61.7 N. Y. WMKY -FM, Morehead, kw. Granted licenses for following FM sta- cation to trans. site; condition. li- KNWS -FM Waterloo, Iowa, and re- WLOK Memphis, Tenn. -Granted license WREC -TV Memphis- Granted mod. of tions: lo- covering installation of new trans. as aux- cense to reduce aur. ERP to 20 kw, and describe antenna -transmitter and studio iliary daytime and alternate main nighttime change type aur. trans. cation; KBPI(FM) Denver; WSWG(FM) trans., with remote control operation. KLZ -TV Denver -Granted mod. of li- Greenwood, Miss., and specify type ant., and WHLF South Boston, Va.- Granted license to reduce aur. ERP to 50 kw, and redescribe ant.- trans. and studio location; cense covering change in auxiliary trans. change type aur. trans. WNRG -FM Grundy, Va., and specify type location, with remote control operation. WLOX -TV Biloxi, Miss. -Granted CP to ant.; KTEA -FM Midwest City, Okla., and WETV(TV) Atlanta, Ga.- Granted mod. reduce aur. ERP to 57.5 kw. specify type trans. and ant. of license to reduce aur. ERP to 40.7 kw. KTTS -FM Springfield, Mo.- Granted CP WDIG Dothan, Ala. -Remote control per- KOTV(TV) Tulsa, Okla. -Granted mod. to install new ant., and increase ERP to mitted.

COMMUNITY ANTENNA FRANCHISE ACTIVITIES

Ohio (BROADCAST- are activities in com- N. H., and the L. P. Cable Corp., Springfield. franchise in Toledo, The following a wholly -owned subsidiary of the Spring- ING, May 24). munity antenna television reported to field Television Broadcasting Co. (WWLP St. Marys, Ohio-B. J. Swonger and Rob- [TV) Springfield). ert D. Jordan, both of St. Marys, have BROADCASTING through July 7. Reports Allegan, Mich. -Buell Daniel, a local tele- jointly applied for a franchise. A second include applications for permission to vision technician, has applied for a franchise. firm, SharDo Cablevision Inc., Wapakoneta. Sturgis, Mich. -Booth Broadcasting Inc.. Ohio, represented by Don Shuler, also has install and operate CATV's and for ex- owner, has applied applied for the franchise. SharDo has pro- Detroit, a group station remittance to the city of pansion of existing CATV's into new for a franchise. Subscriber costs would be posed an annual $15 for installation plus the cost of labor and $1000 with the first 1000 installations per- areas as well as grants of CATV fran- materials and $4.90 monthly. The city would formed without charge. Maximum monthly receive 2% of the annual gross receipts. subscriber fee would be $5. chises and sales of existing installations. Vicksburg, Miss. -Meredith -Avco, Omaha, Wapakoneta, Ohio--SharDo Corp., Wapa- Indicates a franchise has been granted. Neb., a multiple CATV owner, has applied koneta, has been granted a franchise. The for a franchise. Eight TV signals would be firm, headed by Harold Shuler has agreed provided including educational programs to an annual remittance to the city of $1,000 . Jackson, Ala. Multi- Channel Cable Co. a $3 pole rental. (City owns poles.) L. - Earl Manning) has and a 24 -hour news -weather service. plus per (Fred Huggins and Grand Island, Neb.-Telesis Corp. (Tom SharDo has applied for a franchise in St. been granted a 30 -year franchise. The city Marys, Ohio (see St. Marys, Ohio). will receive 2% of the annual gross receipts and Melville Gleason, York, Neb.) has ap- for a franchise. Subscriber costs would Whitehall, Ohio -Multi- Channel Cable for the first three years and 3% thereafter. plied Portsmouth. Ohio, has been granted a Contra -KPIX(TV) be $15 for installation and $5 monthly. Co., Costa county, Calif. Hastings, Neb. The city council has 20 -year franchise. It is the first CATV or- (Westinghouse Broadcasting Co.) and - dinance in the Columbus, Ohio, area. Sub- KRON -TV (Chronicle Publishing Co. tabled a franchise request from Telesis Corp. [San (Torn and Melville Gleason, York, Neb.) scriber rates are established at $10 for in- Francisco Chronicle)), both San Francisco, $5 Paul J. Setters, have applied for franchises. Previous ap- until the FCC rules on CATV. stallation plus monthly. Ord, Neb.- Mid-State Community Tele- assistant to the president of Multi -Channel, plicants are Crockett TV Cable System, Fi.t a operation date in January Cable Vision North and Walnut Creek vision, Aurora, Neb., has applied for a fran- probable Cable TV. chise. In addition to the TV signals the sys- 1966. would bring in FM music and a time - Dallas, Ore.- Oregon Cablevision Co. (rep- LOs Banos, Calif.-Los Banos Cable Tele- tem resented by Harold Johnson) has applied vision, a subsidiary weather service. All schools would receive of Central California free service. for a franchise. The seven -channel system Communications Corp. (a group station would cost an estimated $150,000. Subscriber owner) has been granted a 20 -year fran- Boonton, N. J. -Tele -Mark Associates, N. for a franchise. costs would be $24.50 for installation and chise. The firm will charge $4.90 monthly Newark, J., has applied $4.50 monthly. and the city will receive 5% of the annual National Park, N. J.- Jerrold Electronics a multiple CATV owner, Bally, Pa.- Conestoga Telephone Co.. gross receipts. Other applicants were Valley - Corp., Philadelphia, represented by A. C. Glick, has been award- Vision Inc. and General Electric Cablevision has been granted a 15 -year franchise. The system will bring in eight stations for maxi- ed a franchise. Estimated subscriber costs Corp., a subsidiary of the General Electric are $10 for installation plus $5 monthly. Co. mum fees of $10 for installation and $5 Glick stated that the telephone company Decatur, Ill. -General Electric Cablevision monthly. All schools, libraries and public would probably lease the individual installa- Corp., represented locally by attorney T. W. buildings will receive free service. The bor- tion work retaining control of the tower Samuels, Decatur, has applied for a fran- ough will receive 5% of the annual gross and trunk line network. chise. General Electric Cablevision is a sub- receipts. Pine Hill, N. J. passed on Telford, Pa.- Triangle Publications Corp., sidiary of General Electric Co., New York. -City council a multiple broadcast and CATV owner, has Normal Ill. -A local group headed by first reading an ordinance granting a fran- been awarded a franchise. Timothy ft. Ives, manager of WJBC -AM -FM chise to Jerrold Electronics Corp., Phila- a CATV manufacturer uBrookings, S. D.- Minkota Cablevision Bloomington, Ill., with representatives from delphia, equipment Co. (Robert J. Reimers and Eugene J. P)a- the Bloomington Daily Pantagraph and pri- and a multiple CATV owner. and Dan U N. M. has tek, owners of KBRK Brookings, vate interests, has applied for a franchise. Las Vegas, - City council Peterson, owner of the State Theater Co.) The group plans an investment up to $1 granted a franchise to Earl Hickam, Chama, N. costs will be $35 for a has been granted a franchise. Subscriber million for a combined Normal -Bloomington M. Subscriber costs will be $20 for installation and $5 system. A second application was presented residential installation and $50 for a business The system will carry five Minne- by Friendly Broadcasters Inc. (WEIC installation and $6 monthly. The system monthly. must completed within one year. apolis TV stations (including an educational Charleston, Ill.). be station), and a 24 -hour weather service and Linton, Ind.-Cable TV Inc., Sullivan, Sidney, N. D. -Big Sky Cable TV Co.. FM music. Free service will be provided to Inc., has been awarded a 20 -year exclusive represented by Charlotte Brader, president TV Association of Havre, all schools. Midcontinent Broadcasting Co., franchise. The firm anticipates operation of of the Community a group station owner, was another appli- the system by January 1966. Subscriber rates Mont., has applied for a franchise. Lima, Ohio recently formed corpo- cant. established by the agreement are $15 for -Two U Webster, S. D.-Midcontinent Broadcast- installation plus $5 monthly. An annual re- rations have applied for a franchise: Lima ing Co., a group station owner (Joe Floyd, mittance of 31/4% of gross revenue will go Cablevision Inc. (Robert Mack, George E. Joseph Sioux Falls, S. D., president) has been to the city. Robert Snyder is general man- Hamilton [WIMA -AM -TV Lima] and granted a franchise. In addition to TV sig- ager of Cable TV. Quatman of the Lima Telephone Co.) and nals the system will supply a public service South Bend, Ind.- Community Teleception Lima Cable Television Co., (Time -Life channel, FM music and a time -weather Inc., 500 Union Federal Bldg., Indianapolis, Broadcasters Inc.) Messrs. Mack and Ham- (Bruce Storm, Bloomington, Ind., president) ilton in conjunction with Cox Broadcasting service. Ohio Prosser, Wash.- United Transmission Inc., has applied for a franchise. Estimated sub- Co. held ownership in Cablevision Co., a subsidiary of the Oregon -Washington Tele- scriber costs are $14.90 for installation plus the firm which held the franchise until its phone Co., has applied for a franchise. The $4.90 monthly. An estimated annual income recent expiration. Both of the new appli- system would provide the three networks for the city from a 3% franchise tax would cations propose a 3% annual remittance to two Yakima, Wash., stations, educational be $32,000. Community Teleception has re- the city with subscriber costs around $10 for monthly. Previous ap- TV and a weather signal. Subscriber costs cently been awarded franchises in Misha- installation plus $5 would $15 for installation and about $5 waka and Mooresville, both Ind. plicants are Neptune Broadcasting, Steuben- be Vernon, Ind. -Columbus Communications ville, Ohio, and Meredith -Avco Corp., Oma- monthly. Neb. City council has a dead- Baraboo, Wis.- Charles Sebastian, Chicago, Corp.. a subsidiary of Franklin Communica- ha, established for a costs tions Corp., Hartford City, Ind., has been line for applications of July 13 (BROAD- has applied franchise. Subscriber awarded a franchise. The system will be an CASTING, June 21). would be $25 -40 for installation and about extension of construction already begun in Marion, Ohio -Ownership of the recently $6 monthly. North Vernon Ind. (BROADCASTING. May formed Marion CATV Inc. (BROADCAST- Sheboygan, Wis.- Television of Sheboygan 31). ING, June 28) has expanded to include Rob- Inc., owned by the Press Publishing Co. Hoisington, Kan. -Telesis Corp. (Tom and ert T. Mason, president and general manager (Sheboygan Press), has applied for a three - Melville Gleason, York, Neb.) has applied of WMRN Marion. Originally held jointly by year exclusive franchise and a 27 -year non- for a franchise. Brush -Moore Newspapers Inc. and Neptune exclusive franchise. Kaplan, La.-Kaplan Cable TV Inc. (rep- Broadcasting Corp., the firm now is split Viroqua, Wis.-Phillip Bigley, Viroqua. resented by Lytle Turnley) has been granted equally among the three interests. Corpo- has been granted a 10 -year franchise. a franchise. ration offices are in Room 205, The Marion Wisconsin Rapids, Wis. - The common Springfield, Mass.-Applications are pend- Bldg., Marion. The application for franchise council has voted to ban cable television ing from Puritan TV Cable Inc., Greenfield, submitted by the original firm remains un- from Wisconsin Rapids. Over the past sev- Agawam, Mass., der consideration. eral years 12 applications had been filed. the Mass. (Henry Shensky, Inc., president) ; Charles N. DeRose, Northamp- Maumee, Ohio- Buckeye Cablevision Inc.. most recent from Community Video ton, Mass. (general manager, WHYN -AM- jointly held by the Toledo Blade and Cox headed by Earl Odegard. The ban was in- FM-TV Springfield); Pioneer Valley Cable- Broadcasting Co., has applied for a franchise. voked because the FCC has not ruled on vision Inc., owned by Albert J. Ricci, Keene, Buckeye most recently received a CATV CATV and for several other reasons.

94 (FOR THE RECORD) BROADCASTING, July 12, 1965 OR the first time a Canadian of that the station will not lose its audi- French descent is head of the na- A bilinguist ence or advertisers. To Mr. Pouliot and tional Canadian Association of Broad-. other French -language broadcasters this casters. Jean A. Pouliot, managing di- is a necessity, for if they are not on the rector of CFCM -TV and CKMI -TV, both in Canadian CBC's network, they must have their Quebec City, Que., was elected presi- own shows. While English -language dent of the CAB at its annual meeting broadcasters can import a wealth of at Vancouver, B. C., this spring. broadcasting programs on film and tape, there is no The election comes at an auspicious such repository of French material. time in Canadian history, for French- To demonstrate to English -language this work. Canada is seething with ferment. The advertisers and advertising agency ex- Currently, he is visiting stations across descendants of the first settlers in Can- ecutives from Montreal and Toronto Canada to talk with management execu- ada are demanding a greater voice in what CFCM -TV has accomplished, Mr. tives whom he had not been able to the confederation of the British colonies see Pouliot brought 114 of them to Quebec at recent CAB and regional Canadian north of the international border formed City for the winter carnival. They not conventions. Like his predecessor, Don 98 years ago. Now in at least one field, only saw Quebec City at its gayest, but Jamieson of CJON -AM -TV St. John's, broadcasting, they can feel that they are also saw 100 minutes of taped local Newfoundland, who held well represented. had the presi- program promotion. The shows were dency for the four years, he will Jean Pouliot heads the privately past produced by the station's staff for the spend much of his time away from his owned radio and television broadcasters Quebec City area audience, as opposed home base. of the country, while the government, to the larger Quebec provincial French- Problems For CFCM -TV This or publicly owned Canadian Broadcast- Canadian audience. conies at a crucial time in the life of ing Corp. is presided over by another Bicultural Knowledge Mr. Pouliot CFCM -TV, which until recently had been Quebec -born Canadian, Alphonse Oui- is a good example of the bilingual Ca- the outlet of the CBC's French -language met. And both are engineers. nadian who knows the cultures of both TV network in Quebec City. Now the Forty- two -year -old Jean Pouliot went major language groups in his country. CBC has its own television station, csvT into television from the motion picture His experience with the motion picture (Tv), at Quebec City, leaving CFCM -TV industry. For five years, from industry at Toronto gave him a clear in- 1952 to on its own. 1957, he was executive sight into the Anglo -Saxon mentality. engineer of He has been developing programs so Famous Players Canadian Corp. in To- Earlier he had been superintendent at ronto, a subsidiary of Paramount Pic- the electrical laboratories of the Royal tures Corp. In 1957 he moved as gen- Canadian Navy at Ottawa. To Mr. eral manager to television stations Pouliot there is nothing more British CFCM -TV, French -language, and CKMI - WEEK'S PROFILE than the Royal Canadian Navy, steeped TV, English- language, in which Famous in the traditions of the navy which is Players is the largest shareholder. Since the subject of the song "Britannia Rules 1961 he has been managing director of the Waves." the two stations, and for the past few At the same time Mr. Pouliot was years has been a vice president of the educated at Laval University, one of CAB. the oldest in Canada, dating back to Broadcasting Childhood Broadcast- the French occupancy of the country. ing was nothing new to Mr. Pouliot In its centuries -old buildings in Quebec when he moved back to Canada's oldest City, French -speaking Canadian youth city, where he was born and educated. are brought up largely in the classical His father, Adrien Pouliot, while dean tradition for careers in law, teaching of the mathematics faculty at Laval Uni- and the church. Mr. Pouliot himself is versity, Quebec City, was a member of a graduate of the newer science school. the board of governors of the CBC, then Jean Pouliot has played an important the regulatory broadcasting body in part in the Canadian broadcasting in- Canada and also the government's dustry since he joined it in 1952. He broadcasting organization. Jean Pouliot has not only been a vice president of grew up hearing about the problems of the CAB, but is also a past president of radio, a background which will be in- the Television Bureau of Advertising, valuable to him at this period in Can- the TV sales organization affiliated with ada's radio history. the CAB. For the new president will represent He has travelled extensively through- Canada's 182 independent radio stations out Canada and will do so even more and 55 television stations at public hear- now. He is quite likely to travel under ings soon to be held in Ottawa following his own power to visit various stations, the report of the special Committee on lean A. Pouliot- Managing director of for he holds a private pilot's license and Broadcasting, which will be handed to CFCM -TV and CKMI -TV, both Quebec City, flies his own plane with the markings Que.; president of Canadian Association of CF -KFW. For instance, he flew the Canadian government early this of Broadcasters; b. 1923, Quebec City; summer by its chairman, Robert M. Laval U., Quebec City; superintendent, from Quebec to Vancouver and back Fowler, Montreal industrialist. The re- electrical laboratories, Royal Canadian to attend the CAB annual meeting in port will set the tone and legislation for Navy, Ottawa, Ont., 1949 -52; executive March. Canadian broadcasting development for engineer, Famous Players Canadian Corp., He has been active in the CAB's 1952-57; general manager CFCM -TV and the next decade at least. Before the CKMI -TV 1957-61, and managing director sponsorship of the Dominion Drama legislation is passed by the Canadian of stations since then; director, Indus- Festival, which promotes local little Parliament, Canadian broadcasters will trial & Trade Bureau of Greater Quebec theater groups for annual competition. be given an opportunity to present their Inc.; member Quebec Winter Club, Cap He plays a good game of golf, keeping Rouge Golf Club, Quebec Flying Club; his handicap in the championship case. To Mr. Pouliot, equally at ease hobbies -flying and golf. m. Rachel LeBel, in French or English, will fall much of five sons. bracket.

BROADCASTING, July 12, 1965 95 EDITORIALS

Cigarette logic below the volume it had promised in its preceding application, we hope that the five commissioners who voted to APRACTICAL compromise has been reached in federal abandon the letter writing will look into the circumstances legislation controlling health warnings and cigarettes. under which the promise was made. If, as was certainly true The bill proposed by a joint Senate -House committee, adopted in many cases, the promise was coerced by a letter or phone by the Senate last week and considered certain of House call from the commission or its Broadcast Bureau, the com- approval provides that cigarette packages will carry a warn- mission would be merely perpetuating the same old controls ing but cigarette advertising need not. if it voted to question the performance. The legislative action prevents the Federal Trade Com- mission from getting into the cigarette advertising act until All in its time July I, 1969. By that time medical evidence as to whether FAIRFAX CONE, an eminent advertising man, contends -health issue cigarettes are-or are not -a genuine public in an article in the July issue of Fortune that there is not ought to be considerably clearer than it is now. enough inventiveness in TV programing and too much non- The voluntary restraints on cigarette advertising that are sense and hanky -panky in TV advertising, and that when already in effect to avoid direct appeals to the young ought viewers are irritated or dissatisfied they tend to blame the regulation and to be retained. Moderation in both federal advertiser whether he deserves the blame or not (BROADCAST- is course to follow the industry's advertising the sensible ING, July 5). He says that broadcasters in their competitive while the scientists are at work. rivalries avoid experimental programing because they fear loss of audience and, with it, loss of business from equally Local live dead competitive- minded advertisers. His solution, which he has advanced in several forums, is AC,AINST the -end opposition of Chairman E. Wil- bitter the "magazine approach," with each advertiser's commer- liam and Commissioner Kenneth A. Cox, the Henry cials rotated, by network edict, throughout the schedule. at last voted to discontinue its direct coercion of FCC has This approach, he feels, would encourage program experi- television stations into the consistent scheduling of local -live mentation because, at worst, all advertisers would be equally programing in prime time. exposed to low- as well as high -rated programs. At best, he The majority decision. as reported in BROADCASTING last feels, the experimental efforts would attract new viewers to week, ends a practice that was first disclosed in this same offset or minimize the loss of "formula-TV" fans. some two-and -a -half years ago. The practice publication We agree that editorial control of programing must rest started when Mr. Cox was still chief of the Broadcast with broadcasters alone, and there is no more doubt in our Bureau, before his elevation to a commission membership. mind than in Mr. Cone's that the FCC proposal to turn 50% applications for license renewals, Mr. Cox In processing of nighttime network entertainment back to the advertisers and the earnest uplifters under his command began writing would result in worse, not better, programing. to television applicants whose programing showed less letters The little evidence that exists today, however, suggests local-live programing between 6 and 11 p.m. than the bu- that he may be oversimplifying, and possibly is misjudging, reaucrats desired. Applicants discovered they could that the "magazine approach" and its consequences. The now expedite the renewals of their licenses if they adjusted their widely popular practice of buying into a number of partici- promises to include a larger portion of local live could -or pation or "spot carrier" programs is a form of the "mag- interminably delay them by sticking to their original pro- azine approach," as he notes. Admittedly the practice is now posals. This process was brought to light in BROADCASTING entirely voluntary whereas Mr. Cone would make it man- on Dec. 3, 1962, but only after an unknown but doubtlessly datory, but it seems at least worth noting that the rise of substantial number of stations had reshaped their schedules this practice has largely coincided with the period of pro- to conform to the hints of the Broadcast Bureau, as con- gram uninventiveness that he is trying to cure. If the "mag- veyed in letters written over the official signature of the azine approach" becomes it will do so, we suspect, secretary of the FCC. standard, by the same evolutionary processes that have brought both Upon discovery of its private crusade the Broadcast Bu- TV advertising and TV programing, whatever their short- reau was ordered by the commission to end its letter writ- comings, to unparalleled acceptance among both the people ing, and the commission itself took over the function. Since who sell goods and people they sell them to. then, resistance to the technique of coercion by mail and by surreptitious phone calls to Washington attorneys has increased within the commission as the membership has WORLD NLW:._"`: changed. Commissioner Lee Loevinger, who replaced New- ton Minow, has been especially critical of the process. The FRI ENDLY newest member, James J. Wadsworth, had his first chance LOAN CO to vote on the matter two weeks ago and sided with Mr. Loevinger and with three others, Rosel H. Hyde, Robert T. _T r Bartley and Robert E. Lee, in a firm 5 -2 majority. Neither Mr. Henry nor Mr. Cox has admitted defeat. Both are committed to the principle that local productions outside the category of news, weather and sports, are an essential programing ingredient, and both think there is another way to impose their will. As Mr. Henry pointed out after the vote went against him, he hopes to find a majority that will vote to question stations whose performances fail to meet their promises. This, we suggest, will be another neat trick if Mr. Henry brings it off. The first time a renewal applicant is brought to the FCC's attention because the local-live volume it has broadcast fell Drawn for BROADCASTING by Sid Aix

96 BROADCASTING, July 12, 1965 HIS DEADLINES ARE MEASURED IN SECONDS ...AS HE OPENS THE INTERCOM AND and keeps up his log until another KSTP -TV color show is wrapped up. PREPARES TO PUT A KSTP -TV COLOR SHOW ON THE AIR, the television director Today's television director handles a highly complex job. It requires skill, concentration and takes charge of as many as eleven men . .. all spe- -most all cialists in their own fields. He's in voice contact with of -the split -second timing that comes with ex- three cameramen, three floor men, announcer, cam- perience. era control man, projectionist, audio man and a KSTP -TV has six television directors whose com- master control engineer. bined directing experience totals more than 75 years. Keeping an eye on six monitors, the director de- All of them started as floor men and have done all cides on shots, calls for proper camera lenses as he types of shows. They have handled news specials, moves his color cameras for tight or long shots, and remotes, variety shows and network shows ... all selects pictures from the monitors. in color. He does his own switching to film or tape or slides, cues music via audio and handles special effects These experts are one more reason why KSTP -TV including various wipes, fades and dissolves. At the is the Northwest's FIRST television station ... and same time, he follows the script, checks the timing your first buy in the vital Twin Cities Market. Represented Nationally by Edward Petry & Co., Inc. TOTAL COLOR TELEVISION CHANNEL 5 100.000 WATTS MINNEAPOLIS. SAINT PAUL HUBBARD BROADCASTING, INC. /iOUrr6

,vr,rae FN G[MS

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A GREAT ROAD SHOW

Wherever it goes, "Route 66 ", 116 hours of realism and romance, runs competitors off the highway. This four year network favorite, starring George Maharis, Martin Milner and Glenn Corbett is now available for local TV. Great for late afternoon or early evening stripping. For details contact SCREEN GEMS