Kleiner Perkins Caufield & Byers Initial Creative Books

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WHAT IMAGE SHOULD THE KLEINER PERKINS WEB SITE EVOKE?

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KETS WHO WE ARE, WHAT WE DO, WHY IT MATTERS

Kleiner Perkins is the premier venture capital firm that helps entrepreneurs build world-class companies. Kleiner Perkins' ability to spot trends ensures these companies will be significant and even market-changing.

Entrepreneurs will find their relationship with Kleiner Perkins to be supportive, collaborative as well as symbiotic due to the vast network of industry connections and KP's wealth of experience. PROGRAM OBJECTIVES

Develop a Web site that: • Will focus on entrepreneurs • Accurately represents Kleiner Perkins' position of leadership • Is more friendly, accessible and intuitive • Distinguishes Kleiner Perkins and expresses the firm's experience and track record of funding market-changing companies • Appeals to entrepreneurs and becomes a destination for useful information • Is new, fresh and interesting TARGET AUDIENCE

Entrepreneurs with big ideas and CEOs of significant, world-class companies

Characteristics • Ethnically diverse, highly educated • Determined, intelligent and passionate about their ideas • Focused on becoming the leading company in their industry • Primarily looking for funding but often with an unrecognized need for strategy, recruiting, partnerships, and operation advice CURRENT WEB SITE

Fails to communicate any of the stated goals or provide entrepreneurs with useful information or an accurate sense of Kleiner Perkins' industry expertise or legacy of success. It is cold, impersonal and does not inspire interest. There is no emphasis on the entrepreneurs. ~

COMPETITIVE LANDSCAPE

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CO o KPCB STYLE GUIDE INDIVIDUAL co < The Creative: The Concept: QQ Entrepreneurs are as individual as the companies they create. KPCB knows this and has, in turn, Web site Home Page provided a unique partnership with these individuals ultimately helping them to change the world in CD — which we live. This concept humanizes the success stories associated with KPCB by highlighting O i entrepreneurs as individuals with unique talents and interests. KPCB provides new entrepreneurs | with inspiration, information, and support that is as individual as the entrepreneurs themselves. CL J? \-£. <3 i "1 Typography: iEE~E:™Zd=r£5£--~~-- Berthhold Akzidenz Grotessk Light Verdana Regular Berthhold Akzidenz Grotessk Regular Verdana Bold Berthhold Akzidenz Grotessk Medium Web site Secondary and Tertiary Pages Berthhold Akzidenz Grotessk Bold

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Photography Style: The Grid System: The grid is based on an eight column system. This web site uses a combination of iconic color photography, black and white portraiture •• • •• • •• and interestingly cropped abstract images. •• • •• • •• •• • •• • •n •• • •• • •• •• • •• • •• •• • •• • •• •• • •• • •• •• • •• • ••

JMT eleveneightyfivedesign ENTREPRENEURS ARE AS INDIVIDUAL AS THE COMPANIES THEY CREATE IT IS THEIR BIG IDEAS

THAT ULTIMATELY CHANGE THE WORLD, INVENTING BUSINESS CATEGORIES AND OPPORTUNITIES

THAT NEVER BEFORE EXISTED. WE ARE HONORED TO BE A PART OF THE SYMBIOTIC PARTNERSHIP

CREATED THROUGH INVESTMENTS WITH THESE ENTREPRENEURS. CLICK ON A PHOTOGRAPHIC

ICON TO LEARN MORE ABOUT THESE RARE INDIVIDUALS

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ENTREPRENEUR Larry Page

COMPANY: Google

YEAR FOUNDED 1998 IPO 2004

PERSONAL CLAIM TO FAME Able to hand-roll sushi like a pro. THE STORY: 1998 | The search for a buyer Larry and Sergey were working to perfect their technology through the first half of 1998. Following a path that would become a key tenet of the Google way, they bought a terabyte of disks at a bargain price and built their own computer housings in Larry's dorm room, which became Google's first data center. Meanwhile Sergey set up a business office, and the two began calling on potential partners who might want to license a search technology better than any then available. Despite the dotcom fever of the day, they had little

"WHAT CAN I SAY? IF YOU HAVE A BIG IDEA interest in building a company of their own around the technology they had developed.

AND NEED HELP. YOU'VE FOUND THE

VENTURE FIRM YOU'RE LOOKING FOR. * Among those they called on was friend and Yahoo! founder, David Filo. Filo agreed that their technology was solid, but encouraged Larry and Sergey to grow the service themselves by starting a search engine company. "When it's fully developed and scalable," he told them, "let's talk again." Others were less interested in Google, as it was now known. One portal CEO told them, "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." READ MORE >

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.OSE WINDOW 10RE STORIES •

ENTREPRENEUR Jeff Bezos COMPANY Amazon.com YEAR FOUNDED: 1994 IPO. 1997

PERSONAL CLAIM TO FAME Mastered the violin by age six. THE STORY:

1994 | Amazon.com is Incorporated Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam in tellus. Cras tristique, dui eu blandit facilisis, justo arcu consequat velit, id iaculis augue elit non dolor. Donee vestibulum dignissim ipsum. Aenean sit amet tortor. Suspendisse potenti. Cras eleifend posuere magna. Etiam lectus augue, luctus id, tempor nee, vehicula a, nunc. Phasellus commodo cursus elit. Praesent vitae est. Aenean tempor neque et ligula. In eu dolor a diam tempus elementum. Nulla nec quam vel erat tincidunt egestas. Pellentesque habitant morbi tristique senectus "KP IS THE ONLY VENTURE FIRM WITH et netus et malesuada fames ac turpis egestas. Integer auctor, elit id fermentum pretium, arcu purus ultrices ENOUGH EXPERIENCE TO TAKE AMAZON felis, ac hendrerit felis lacus a metus. FROM IT'S HUMBLE ROOTS IN 1994 TO IPO,

IN THREE SHORT YEARS. IN 1997. WE OWE Phasellus venenatis, risus eu ultricies pharetra, massa lorem euismod tortor, non pellentesque sapien erat ac MUCH OF OUR CONTINUED SUCCESS TO neque. Duis venenatis nunc eget mi. Quisque sagittis odio eu mauris. Nunc laoreet dolor in purus. Morbi enim OUR PARTNERS AT KP. " tellus, cursus eu, tristique id, volutpat in, sem. Sed sit amet nulla. Suspendisse a arcu et massa semper placerat. Quisque ante. Nulla purus urna, iaculis et, fermentum eget, feugiat ut, massa. READ MORE >

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TESTED KNOWLEDGE & EXPERIENCE

We understand just how hard it is to start a business. Each of our EVERY IDEA AND EVERY BUSINESS

partners has hands-on experience in operating and managing companies. VENTURE IS UNIQUE. SO, RATHER THAN

We've all served as managers with accountability for profits and losses and MAKE AN INVESTMENT BASED ON A

had responsibility for bringing products to market. We've learned these STANDARD CHECKLIST. OR ASSUME THAT lessons over 30 years of assisting new ventures and serving in top ALL NEW VENTURES REQUIRE THE SAME

management positions at revolutionary technology companies. We know TYPE OF SUPPORT, WE EVALUATE YOUR that success is rarely a straight line. OPPORTUNITY ON ITS INDIVIDUAL MERITS

AND TAILOR OUR SUPPORT TO SUIT THE Our past experience benefits today's entrepreneurs. Our approach is honest SPECIFIC NEEDS OF YOUR BUSINESS." and committed. And, our energy, connections, and perseverance help make —Colin Powell things happen for our entrepreneurs and executives. Former Secretary of State and General

GENERAL PARTNERS Brook Byers Beth Seidenberg 1 Mead Randy Komisar John Doerr Trae Vassallo Ellen Pao Aileen Lee Bill Joy Kevin Compton Russell Siegelman Matt Murphy Joe Lacob Juliet Flint Vinod Khosla Ted Schlein Doug Mackenzie Ajit Nazre John Denniston Risa Stack Ray Lane Will Hearst

STRATEGIC PARTNER Colin Powell Former Secretary of State and General

GENERAL PARTNERS Frank Caufield Jim Lally Bernie Lacroute Floyd Kvamme Eugene Kleiner Tom Perkins

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JULIET FLINT

[ BOARD SEATS ] Juliet Flint joined Kleiner Perkins Caufield & Byers in 2001 as a Partner. Juliet works with the portfolio companies advising them on areas of Human Capital, • OnFiber including executive leadership, recruiting, compensation, corporate • Communications, Inc. governance and team building. "KPCB INVESTING STYLE LETS ME • PodShow Most recently, Juliet was a Managing Director of Ramsey Beirne Associates, LEVERAGE THE OPERATING EXPERIENCE I GAINED WORKING • Amazon.com a leading provider of executive searches to high growth, leading edge companies. Prior to that, Juliet was a Partner at Heidrick & Struggles, a IN COMPANIES AT ALL PHASES • Blue Nile global executive search firm, where she led CEO and VP searches. Juliet OF DEVELOPMENT." • drugstore.com began her career with Procter & Gamble in the United Kingdom. She gained her bachelor's degree from the Newcastle Business School at Northumbria • Friendster University, in the United Kingdom.

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FOR ENTREPRENEURS

Entrepreneurs change the world. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam in tellus. Cras tristique, dui eu blandit facilisis, justo arcu consequat velit, id iaculis augue elit non dolor. Donee vestibulum dignissim ipsum. Aenean sit amet tortor. Suspendisse potenti. Cras eleifend posuere magna.

Etiam lectus augue, luctus id, tempor nec, vehicula a, nunc. Phasellus commodo cursus elit. Praesent vitae est. Aenean tempor neque et ligula. In eu dolor a diam tempus elementum. Nulla nec quam vel erat tincidunt egestas. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Integer auctor, elit id fermentum pretium, arcu purus ultrices felis, ac hendrerit felis lacus a metus. Aliquam erat volutpat. Proin enim turpis, dignissim eu, laoreet sed, accumsan vel, ligula. Proin cursus pede non felis. Donee scelerisque diam sed massa porta laoreet. Donee mollis sollicitudin tellus. Sed vel turpis.

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CO o KPCB STYLE GUIDE THE REAL STORY

CO < The Creative: The Concept: QQ This concept gives the visitor a chance to get the "real story" behind so many great companies Website Home Page funded by KPCB. The home page refreshes with historical and current images to create a

CD EVERY background for each of a selected group of entrepreneurs and their stories. The KPCB partnership BIG IDEA HAS A is highlighted in each of these stories by the entrepreneurs. O STORY

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EVERY Kleiner BIG IDEA Perkins Caufield HAS A & Byers STORY

HOME ABOUT US PORTFOLIO OURTEAM NEWS FOR ENTREPRENEURS ENTREPRENEUR STORIES x *

Google was founded in 1998 by Stanford University Ph.D. candidates iQOGLE Larry Page and Sergey Brin to create a new generation of powerful

scalable search engine products to improve the user experience of I * searching the web. The company also offers co-branded web search pit**., i—j—

and site search solutions for information content providers. •more

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HOME ABOUT US PORTFOLIO OUR TEAM NEWS FOR ENTREPRENEURS ENTREPRENEUR STORIES A { \ HBBBB

Google's funding partners include Kleiner Perkins Caufield & Byers and Sequoia Capital. The company

announced in June that Michael Moritz. general partner of Sequoia Capital, and John Doerr, general partner of

Kleiner Perkins Caufield & Byers, joined Google's Board of Directors. Moritz is currently director of numerous

companies, including: Yahoo. eToys, Quote.com. eGroups, PlanetRx. Flextronics, and WebVan. Doerr was a :iTM

co-founder of @Home. and is a director of several high-growth Internet companies, including: Amazon.com,

DrugStore.com, Handspring, Healtheon/WebMD, Homeshop.com, Intuit, and Sun Microsystems.

Google is a play on the word googol, which was coined by American mathematician Milton Sirotta to represent

the figure 1 followed by 100 zeroes. Google's use of the term reflects the immense amount of information

available on the Web. SllMi rj•

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HOME ABOUT US PORTFOLIO OUR TEAM NEWS FOR ENTREPRENEURS ENTREPRENEUR STORIES

• AMERICA OJILINE AOL was started 20 years ago with a single vision: to make the \LJ • AMAZON

power of the online medium available to the average person. In the • COMPAQ

years since, America Online has grown to serve a community of • GOOGLE I • GENENTECH nearly 27 million members worldwide-and to manage an AOL net JUNIPER work of Web sites that draws more than 112 million monthly online

users in the U.S. alone. •more

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HOME ABOUT US PORTFOLIO OUR TEAM NEWS FOR ENTREPRENEURS ENTREPRENEUR STORIES \Li\ r CURRENT PARTNERS TESTED KNOWLEDGE AND EXPERIENCE Brook Byers Risa Stack Joseph Lacob John Doerr We understand just how hard it is to start a business. Each of our partners has hands-on experience in Ted Schlein Russell Siegelman operating and managing companies. We've all served as managers with accountability for profits and losses Trae Vassallo Ellen Pao and had responsibility for bringing products to market. We've learned these lessons over 30 years of assisting Randy Komisar William R. Hearst new ventures and serving in top management positions at revolutionary technology companies. We know Kevin Compton Doug Mackenzie that success is rarely a straight line. Jone Denniston Aileen Lee Vinod Khosla Beth Seidenberg Our past experience benefits today's entrepreneurs. Our approach is honest and committed. And, our energy, Juliet Flint Bill Joy connections, and perseverance help make things happen for our entrepreneurs and executives. Ray Lane Ajit Nazre Matt Murphy Dana Mead

STRATEGIC LIMITED PARTNER Colin Powell

PARTNERS EMERITUS

Frank Caufield Bernie Lacroute Eugene Kleiner Jim Lally Floyd Kvamme Tom Perkins

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CURRENT PARTNERS TRAE VASSALLO Brook Byers Risa Stack Joseph Lacob John Doerr Trae Vassallo joined KPCB in 2003. Trae's technology and product development background Ted Schlein Russell Siegelman give her a unique perspective for working with companies that include both hardware and software Trae Vassall^fl^ Ellen Pao systems and consumer-oriented technologies. Trae is focused mainly on new opportunities in Randy Komisar William R. Hearst consumer software and service, wireless, software security, and energy. She's directly involved Kevin Compton Doug Mackenzie [email protected] with KPCB portfolio companies, including: Good Technology, Digital Chocolate, Fortify Software, Jone Denniston Aileen Lee and Palm One. BOARD SEATING Vinod Khosla Beth Seidenberg Palm One Prior to KPCB, Trae was a co-founder of Good Technology, a KPCB portfolio company that Juliet Flint Bill Joy Fortify Software provides an end-to-end wireless corporate email solution. As a Product Manager, Trae orchestrated Ray Lane Ajit Nazre Good Technology the development of the G100 handheld device and cultivated several key partnerships. Prior to Matt Murphy Dana Mead Digital Chocolate Good Technology, Trae worked as a design engineer at IDEO Product Development where she STRATEGIC LIMITED PARTNER developed a range of products including the PalmV, the Dell Latitude Docking station, and many Colin Powell others. Trae holds 13 patents. PARTNERS EMERITUS

Trae earned a Bachelor's and Master's in Mechanical Engineering from Stanford University and an Frank Caufield Bernie Lacroute MBA from the Stanford Graduate School of Business. Eugene Kleiner Jim Lally Floyd Kvamme Tom Perkins

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TO BEGIN

HOME ABOUT US PORTFOLIO OUR TEAM NEWS FOR ENTREPRENEURS ENTREPRENEUR STORIES

HOW WE WORK WHERE WE INVEST We help make things happen. We know that it takes more than solid financial supp VC PARTICIPATION off the ground. We've long recognized that collective strength and experience are e CAREERS business. We deeply believe that teams win. We pioneered the idea 25 years ago < we work with into an informal network. Entrepreneurs gain access to our unmatche SUBMITTING A PLAN and associations with global business leaders. These relationships are the foundat ENTREPRENEURS IN RESIDENCE

partnership opportunities, and the sharing of insights to help build new ventures fas SPEAKWARE LOGIN less risk. Think of it as "relationship capital." OOGLE

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For Entrepreneurs

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CO o KPCB STYLE GUIDE THE "WOW" FACTOR CO < The Creative: The Concept: 00 The home page is dedicated to the legendary entrepreneurs that KPCB has funded. The impact of seeing Website Home Page all of these phenomenal names and the stories behind each one (coupled with the KCPB partnership) CD m says more than any boiler plate about the firm ever could. s o The typography has a sophisticated, edgy, high impact feel, setting this site apart from any in the venture CL community. The names on this home page, after all, speak for themselves and KPCB's reputation.

Typography:

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PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP BEHIND EVERY GREAT ENTREPRENEUR IS A GREAT STORY LARRYPAGE SERGEYBRIN STEVECASE ROBERTSWANSON HERBERTBOYER PRADEEPSINDHU MARCANDREESSEN MICHAELGUESS JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBERT BOYER PRADEEPSINDHU MARCANDREESSEN MICHAELGUESS K , (A 1Ef BOYER 7 'L.'SINDHU ANDREESSEN BECHTOLSHEIM GORDONEUBANKS SERGEYBRIN STEVECASE ROBERTSWANSON ANDYBECHTOLSHEIM PRADEEPSINDHU iCANDREESSEN :? SWANSON JEr BEZOS )G .TIADUBINSKY HAWKINS ARCADIAKIM £A XAMEN LARRYPAGE SERF EYBRIN 3TE ECASE MAS ANDREESSEN HERBERTBOYER PRADEEPSINDHU ROBERTSWANSON MICHAELGUESS JEFFBEZOS DONNADUBINSKY HAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBEF BOYER PRADEEPSINDHU MARCANDREESSEN MICHAELGUESS

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PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP BEHIND EVERY GREAT ENTREPRENEUR IS A GREAT STORY LARRYPAGE SERGEYBRIN STEVECASE RO SWANSON HERBE BOYER PRAC SINDHU MARCANDREESSEN MICHAELGUESS JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBERT BOYER PRADEEPSINDHU MARCANDREESSEN MICHAELGUESS KIM 1NDH ANDREESSEN ANDYBECHTOLSHEIM SERGEYBRIN CLOSE g]| BECHTOLSHEIM fl DEEPSINDHU GOOGLE INC. iM PAGE CO-FOUNDER AND PRESIDENT {OYER / PSINDHU F TSWANSON GUESS • fgSM KAMEN BECHTOLSHEIM ANDYBECHTOLSH! INDHU MARCANDREESSEN MICHAELGUESS

LEARN MORE • LARRYPAGE SERGEYBRIN STEVECASE ROBERTSWANSON HtRBERTBOYER PRADEEPSINDHU MARCANDREESSEN MICHAELGUESS JEFFBEZOS DONNADUBINSKY TRIPHAWKINS RCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBERT BOYER PR/ 3 EPSINDHU MARCANDREESSEN MICHAELGUESS KIM DEi KAMEN >E BOYER SINDHU MARCANDREESSEN A uVBECHTOLSHEIM PAGE SE: , BRIN J fc CASE B P SWANSON BOYER PRADEEPSINDHU MARCANDREESSEN SWANSON BEZOS DUBINSKY HAWKINS /KIM 1ANKAMEN BECHTOLSHEIM MARCANDREESSEN ROBERTSWANSON JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN LARRYPAGE SERGEYBRIN STEVECASE ROBERTSWANSON HERBERTBOYER PRADEEPSINDHU MARCANDREESSEN ROBERTSWANSON JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM

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PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP BEHIND EVERY GREAT ENTREPRENEUR IS A GREAT STORY LARRYPAGESERGEYBR'N CASE SWANSON BOYER PRAOEEPSINDHU ARCANDREESSEN y'CH^LG'JESS JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBERT BOYER PRAOEEPSINDHU MARCANDREESSEN MICHAELGUESS ARCAI KIM OEi KAMEN HER EHTBOYER EEPSINDHU MARCANDREESSEN ANDYBECHTOLSHEIM GORDO EUBANKS SERGEYBRIN S EVECASE A SWANSON ANDYBECHTOLSHEIM PRAi EEPSINDHU ARCANDREESSEN 3BERTSWANSON iti -BEZOS DOI'i DUBINSKY tRjPHAWKINSKINS A KIM KAMEN LARRYPAGE SERGEYBRIN STEVECASE CLOSEin DHU ROBERTSWANSON MICHAELGUESS JEFFBEZOS DONNADI NETSCAPE EN ANDYBECHTOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSC CO-FOUNDER AND IEESSEN AELGUESSGUESS VICE PRESIDENT

PAGE BRIN . CASE IDHU R ANDREESSEN MICHAELGUESS JEFFBEZOS DONNADI •-»"»•»»* I ITOLSHEIM ANDYBECHTOLSHEIM ROBERTSWANSON HERBERT BOYER SINDHU ANDREESSEN GUESS ARCADIAKIM KAMEN PL' BOYER PRADtEf IHU •'FMsANDREESSEN ANDYBECHTOLSHEIM i 1 PAGE SERGEYBRIN S CVECASE ROBERTSWANSON BOYER f SINDHU MARCANDREESSEN ROBERTSWANSON JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANbYBEBTdLSHEIM MARCANDREESSEN ROBERTSWANSON JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN LARRYPAGE SERGEYBRIN STEVECASE ROBER SWANSON HERBERTBOYER PRADEEPSINDHU MARCANDREESSEN ROBER SWANSON JEFFBEZOS DONNADUBINSKY TRIPHAWKINS ARCADIAKIM DEANKAMEN ANDYBECHTOLSHEIM

Home Page with Entrepreneur Pop-up (When a name is selected,a picture and a link to the entrepreneur's bio will appear.) Kleiner Perkins Caufield & Byers PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP MARKET MAKER

EVERY BIG IDEA HAS A BEGINNING

Popularly known as the "Father of Netscape.'7 As a NETSCAPE student Andreessen worked part-time at the National CO-FOUNDH Center for Supercomputing Applications (NCSA) at the University of Illinois. The World Wide Web was just beginning to take off. In 1993 Andreessen, with fellow NCSA employee Eric Bina. developed a Web browser that was more sophisticated, easier to use and graphically richer than any of its predecessors. They called it Mosaic. It became enormously popular, and by attracting more users and content producers, igniting the exponential growth of the Web. After graduation, Andreessen moved to California. In mid-1994 he launched Mosaic Communications Corp. The company developed a new Web browser, Netscape. Mosaic Netscape was posted for download on the Internet in October 1994. Its rise was meteoric. By 1996, 75 percent of Web users used Netscape.

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Entrepreneur Biography Page ("Market Maker" is an example of a personalized title that should fit the role and personality of each entrepreneur.) Search

PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP GENIUS

GOOGLE INC. Sergey Brin, a native of Moscow, received a bachelor of science degree with honors in mathematics and CO-FOUNDER AN computer science from the University of Maryland at College Park. He is currently on leave from the Ph.D. program in computer science at Stanford University, where he received his master's degree. Sergey is a recipient of a National Science Foundation Graduate Fellowship as well as an honorary MBA from Instituto de Empresa. It was at Stanford where he met Larry Page and worked on the project that became Google. Together they founded Google Inc. in 1998, and Sergey continues to share responsibility for day-to-day operations with Larry Page and Eric Schmidt.

Sergey's research interests include search engines, information extraction from unstructured sources, and data mining of large text collections and scientific data. He has published more than a dozen academic papers, including Extracting Patterns and Relations from the World Wide Web; Dynamic Data Mining: A New Architecture for Data with High Dimensionality, MORE STORIES which he published with Larry Page; Scalable Techniques for Mining Casual Structures; Dynamic Itemset Counting and Implication Rules for Market Basket Data; and Beyond Market Baskets.

Entrepreneur Biography Page ("Genius" is an example of a personalized title that should fit the role and personality of each entrepreneur.) Search

PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP

OUR TEAM

KNOWLEDGE AND EXPERIENCE

We understand just how hard it is to start a business. Each of our partners has hands-on experience in operating and managing companies. We've all served as managers with accountability for profits and losses and had responsibility for bringing products to market. We've learned these lessons over 30 years of assisting new ventures and serving in top management positions at revolutionary technology companies. We know that success is rarely a straight line.

BR00KBYERS KEVINC0MPT0N J0HNDENNIST0N J0HND0ERR JULIETFLINT WILLHEARST JOY VINODKHOSLA RANDYKOMISAR John Denniston came to KPCB from Salomon Smith Barney, where J0ELAC0B LANE AILEENLEE DOUGMACKENZIE DAN; MEAD he was a Managing Director and head of Technology Investment MAT MURPHY AJITNAZRE ELLENPAO TEDSCHLEIN BETHSEIDENBERG Banking for the Western U.S., and also served on the Investment RUSSELLSIEGELMAN RISASTACK TRAEVASSALLO Committee for Salomon's direct investment venture fund and its venture capital fund-of-funds. Prior to Salomon, John was a Partner with the law firm Brobeck, Phleger & Harrison, where he was the C0LINP0WELL head of Brobeck's Venture Capital Practice Group, Co-head of its Information Technology Practice Group and a member of the Investment Committee for its venture capital fund. FRANKCAUFIELD FLOYDKVAMME KIMLALLY EUGENEKLEINER BERNIELACROUTE TOMPERKINS EMAIL [email protected]

DIGITALCHOCOLATE FRIENDSTER LILLIPUTIANSYSTEMS MOBILYGEN QUORUMSYSTEMS RAZ0RGAT0R

Team Page Search

Kleiner Perkins Caufield & Byers PORTFOLIO OUR TEAM NEWS KP HISTORY ENTREPRENEUR RESOURCES ABOUT KP ENTREPRENEUR RESOURCES

RELATIONSHIPS START WITH AN INTRODUCTION

We tike to invest in new, rapidly-growing markets where customers have enthusiasm for the company's products. We focus on early stage companies in the Components, Systems and Software industries. No matter the industry category, we always evaluate a new investment with the criteria outlined below. We consider these critical to the success and sustainability of all companies, young and old.

INVESTOR PERSPECTIVE ENTREPRENEURIAL PERSPECTIVE GETTING STARTED HOW TO GET AN INTRODUCTION HOW TO GET AN INTRODUCTION HOW MANY PROPOSALS WE GET The most effective introduction is from someone who knows HOW MANY INVESTMENTS WE MAKE you and knows us. We frequently get introduced to new HOW WE MAKE DECISIONS companies and entrepreneurs by people employed by existing HOW SOON WE DECIDE Kleiner Perkins Caufield & Byers companies, by lawyers, HOW TO FORMAT A PLAN accountants, commercial bankers, investment bankers and WHERE TO SUBMIT YOUR PLAN executive recruiters.

FREQUENTLY ASKED QUESTIONS

Entrepreneur Resources (Source of information about KPCB's process for current and prospective entrepreneurs.)

KPCB STYLE GUIDE IN SEARCH OF THE NEXT BIG IDEA

The Creative: The Concept:

This home page says it all. If you have a big idea, call us. When you type anything into the search field it Website Home Page will only search the site. If you type a word that is not searchable in the site it will send a classic "could not be found" page. If you type a partner's name into the field a page with all references to the partner will come up and give the viewer options.

This is a bold and provocative site that would definitely stand out in the venture world.

Typography:

Adobe Jenson Pro Light Gill Sans Regular

Adobe Jenson Pro Light Italic Gill Sans Italic Adobe Jenson Pro Regular Gill Sans Bold Website Secondary Page Adobe Jenson Pro Italic Gill Sans Bold Italic Adobe Jenson Pro Bold Adobe Jenson Pro Bold Italic

Color Palette:

R:255 G:54 6:0 R:246 C:87 B:23 R:76 C:101 B:92 R.-136 C:129 B:122 R;80 G:71 B:13 R:1 G:44 B:65 R:17 G:57 B:62 R:92 G:41 B:1 R:lll 6:92 B:80

Photography Style: The Grid System: The grid is based on an eight column system. Simple, black and white portraits with close up crop.

eieveneightyfivedesign KP

LCBj Amazon.com Kleiner AOL.com Perkins Compaq Caufield Genentech, Inc. &Byers Google Juniper Networks

Sun Microsystems In Search of the Next Big Idea

Home Page PORTFOLIO OUR TEAM ENTREPRENEUR STORIES NEWS ENTREPRENEUR RESOURCES ABOUT KP

Netscape.com THE INTERNET LEGEND

ffrrnlBlfnlf Amazon.com Popularly known as the "Father of Netscape." As a student Andreessen worked AOL.com part-time at the National Center for Supercomputing Applications (NCSA) at the Compaq University of Illinois. The World Wide Web was just beginning to take off. Genentech, Inc. In 1993 Andreessen, with fellow NCSA employee, Eric Bina, developed a Web Google browser that was more sophisticated, easier to use and graphically richer than Juniper Networks any of its predecessors. They called it Mosaic. It became enormously popular, and by attracting more users and content producers, ignited the exponential Sun Microsystt.ns growth of the Web.

After graduation, Andreessen moved to California. In mid-1994 he launched Mosaic Communications Corp. The company developed a new Web Marc Andreessen browser, Netscape. Mosaic Netscape was posted for download on the Internet in October 1994. Its rise was meteoric. By 1996, 75 percent of Web users used Netscape.

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KP CB PORTFOLIO OUR TEAM ENTREPRENEUR STORIES NEWS ENTREPRENEUR RESOURCES I ABOUT KP

PARTNERS Brook Byers Aileen Lee Kevin Compton Doug Mackenzie John Denniston Dana Mead OUR PAST EXPERIENCE BENEFITS TODAY'S ENTREPRENEURS. OUR John Doerr Matt Murphy Juliet Flint Ajit Nazre Will Hearst Ellen Pao APPROACH IS HONEST AND COMMITTED. AND, OUR ENERGY, Bill Joy Ted Schlein Vinod Khosla Beth Seidenberg CONNECTIONS, AND PERSEVERANCE HELP MAKE THINGS HAPPEN Randy Komisar Russell Siegelman Joe Lacob Risa Stack FOR OUR ENTREPRENEURS AND EXECUTIVES. Ray Lane Trae Vassallo

STRATEGIC LIMITED PARTNER Former Secretary of State and General 1 Colin Powell

PARTNERS EMERITUS Frank Caufield Eugene Kleiner Floyd Kvamme Bernie Lacroute Jim Lally Tom Perkins

Secondary Page 2 KP PORTFOLIO OUR TEAM ENTREPRENEUR STORIES NEWS ENTREPRENEUR RESOURCES ABOUT KP CBr> Kleiner Perkins Caufield & Byers Knowledge & Experience

PARTNERS Brook Byers Aileen Lee Juliet Flint joined Kleiner Perkins Caufield & Byers in 2001 as a Kevin Compton Doug Mackenzie Partner. Juliet works with the portfolio companies advising them on John Denniston Dana Mead John Doerr Matt Murphy areas of Human Capital, including executive leadership, recruiting, Ajit Nazre compensation, corporate governance and team building. Will Hearst Ellen Pao Bill Joy Ted Schlein Most recently, Juliet was a Managing Director of Ramsey Beirne Vinod Khosla Beth Seidenberg Randy Komisar Russell Siegelman Associates, a leading provider of executive searches to high-growth, Joe Lacob Risa Stack leading-edge companies. Prior to that, Juliet was a Partner at Ray Lane Trae Vassallo Heidrick & Struggles, a global executive search firm, where she led CEO and VP searches. Juliet began her career with Procter & STRATEGIC LIMITED PARTNER Gamble in the United Kingdom. She gained her bachelor's degree Former Secretary of State and General from the Newcastle Business School at Northumbria University in Colin Powell the United Kingdom.

PARTNERS EMERITUS Frank Caufield Eugene Kleiner Floyd Kvamme Bernie Lacroute Jim Lally Tom Perkins

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KPCB STYLE GUIDE BIG PICTURE, BIG IDEAS

The Creative: The Concept:

Website Home Page This concept focuses on KPCB's entrepreneurs. The site will feature companies with world-changing ideas to reinforce KPCB as a venture company with integrity, experience, leadership and the willingness to take risks on "big ideas." Provocative headlines and abstract, edgy photography that focuses on the entrepreneurs are used to emphasize the relevancy that these market-changing companies have in

rn If you have aj>ig idagL "KP has become a trusted "KP has the professional expertise, today's business environments. building a company you can get it 3t KP. integial parigf our busjj^s They are a key the contacts, and the cachet to assemble element to our success." the right people to create shareholder value.'

Typography:

Corporate Light Corporate Regular Corporate Bold Corporate Extra Bold

Website Secondary Page

Color Palette:

R:251 0:103 0:71 8:227 G:123 B:0 8:255 G:181 B:21 8:112 0:24 B:38 R:96 G:174 B:184 R:29 0:84 8:108 R:51 0:51 B:51 R:204 0:204 B:204

Photography Style: The Grid System: The grid is based on an eight column system. The website uses provocative journalistic-style photography that captures an interesting perspective on the business activities of each selected company.

eleveneightyfivedesign About KP // Our Team // Portfolio Companies // Recent News // Entrepreneur Resources // KP History // Search If you have a big idea, and you need heb building a company, you can get it at KP Sergey Brin, Co-Founder & President, Technology Google, Inc. i Entrepreneur Experiences »

Home Page 1 (A new success story will refresh each time the user goes to the site.) Google

that break the mold.

Google lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel ilium dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

About KP // Our Team // Portfolio Companies // Recent News // Entrepreneur Resources // KP History // Search -\ | • Amazon.com AOL \ I- TMTP ... Electronic Arts Sergey Brin, Co-Founder & President, Technology Genentech Google, Inc. Google . User can scroll through list for more stories Juniper • i Netscape More Stories »

Contact Us // Site Map // Careers Home Page 1 (Showing the continuation of the success story.) About KP // Our Team // Portfolio Companies // Recent News // Entrepreneur Resources // KP History // Search 'KP has become a trustedPidvisor and an integral part 9f our busirf^s. They are a key element to our success." Jeff Bezos, President, Chief Executive Officer & Chairman of the Board Amazon.com

Entrepreneur Experiences »

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About KP // Our Team // Portfolio Companies // Recent News // Entrepreneur Resources // KP History // Search KP has the professional expertise, the contacts, and the cachet to assemble the right people to create shareholder value." Jonathan Miller, Chairman & Chief Executive Officer America Online

Entrepreneur Experiences »

About KP // Our Team // Portfolio Companies Recent News Entrepreneur Resources // KP History // Search

General Partners Brook Byers Aileen Lee We understand just how hard it is Kevin Compton Doug Mackenzie John Denniston Dana Mead to start a business. Each of our John Doerr Matt Murphy Juliet Flint Ajit Nazre Will Hearst Ellen Pao partners has hands-on experience Bill Joy Ted Schlein Vinod Khosla Beth Seidenberg in operating and managing companies Randy Komisar Russell Siegelman Joe Lacob Risa Stack We've all served as managers with Ray Lane Trae Vassallo

Strategic Limited Partner accountability for profits and losses Colin Powell and had responsibility for bringing Partner Emeritus Frank Caufield Bernie Lacroute Eugene Kleiner Jim Lally products to market. Floyd Kvamme Tom Perkins

About KP // Our Team // Portfolio Companies // Recent News // Entrepreneur Resources // KP History // Search

Kleiner Perkins Caufield & Byers "The right team-combined with vision, planning and aggressive execution-is unstoppable. That's why I enjoy working with General Partners early-stage companies."

Brook Byers Aileen Lee Kevin Compton Doug Mackenzie William R. Hearst III John Denniston Dana Mead General Partner John Doerr Matt Murphy [email protected] Juliet Flint Ajit Nazre William R. Hearst III is a partner with Kleiner Perkins Caufield & Byers, a venture Will Hearst Ellen Pao capital firm located in Menlo Park, California. Hearst joined KPCB in January, Bill JoSb Ted Schlein 1995, and currently serves on the boards of: Akimbo, Applied Minds, Juniper Beth Seidenberg Vinod Khosla Networks, Oblix, OnFiber, and RGB Networks. In addition to his portfolio company Randy Komisar Russell Siegelman boards, he is also a director of the Hearst Corporation, and Hearst-Argyle Joe Lacob Risa Stack Television. Hearst is a fellow of the American Association for the Advancement of Ray Lane Trae Vassallo Science, and a trustee of: The Hearst Foundation, Carnegie Institution of Washington, Mathematical Sciences Research Institute, California Academy of Strategic Limited Partner Sciences, and Grace Cathedral in San Francisco. Will Hearst was editor and Colin Powell publisher of the San Francisco Examiner from 1984 until 1995. He is a 1972 graduate of Harvard University, holding an AB degree in Mathematics. Partner Emeritus

Frank Caufield Bernie Lacroute Board Seats Eugene Kleiner Jim Lally Akimbo // Applied Minds // Juniper Networks // Oblix // OnFiber// Floyd Kvamme Tom Perkins RGB Networks //

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o KPCB STYLE GUIDE THE NUMBERS SPEAK FOR THEMSELVES en < The Creative: The Concept: CO All companies need big numbers to survive and stay competitive in today's marketplace. These Website Home Page numbers on their own, however, are unfulfilling measures of success. Kleiner Perkins funds companies CD that will not only produce the big numbers, but more importantly, funds companies that will have a profound impact on the world. The 5,000,000,000 plus hits Google has received would mean nothing O without the 1 risk taken by KP in 1998. The 30 years that Genentech has been at the forefront of CL the biotech industry would mean little without the 1 symbiotic relationship between them and KP. The result is a simple, powerful yet understated message that illustrates KP's past and present success while humanizing and softening the company's overall image. The graphical timeline used further enhances this idea by following the growth of some of the world's largest companies from their infancy to their current states today.

Typography:

Website Secondary Pages Helvetica Neue Light Helvetica Neue Roman Helvetica Neue Bold Helvetica Neue Heavy

Color Palette:

R:51 G:51 B:51 R:165 6:187 B:206 R:91 G:131 B:172 R:0 G:51 B:102 R:204 G:102 B:51 R:164 G:177 B:172 R:167 0:180 B:193

Photography Style: The Grid System: The grid is based on a nine column, six row system. The Timeline section showcases a band of historical imagery, photos, and logos to visually guide the viewer through the company's history. These images are cropped and placed in interesting and intriguing ways to spark interest.

The partner photos found in the Team section are friendly and inviting images in unstaged, natural work environments.

eleveneightyfivedesign 400,000 Units sold in it's first 6 months 'I could not have achieved what I have without KP's hard work, powerful insight, and incredible loyalty. They 1 are like a second family to me." AOL Great Risk Taken Donna Dubinsky, CEO, Palm, Inc. Amazon ;>Palm GenentechIV

KP HISTORY OUR TEAM ENTREPRENEUR RECENT PORTFOLIO ENTREPRENEUR EXPERIENCES NEWS COMPANIES RESOURCES

Home page with Entrepreneur Experiences rollover CONTACT US I SITEMAP SEARCH

ODD a. um\F May 1999 Palm achieves 73% of US market & 68% worldwide for handheld products (IDC) 400,000 Units sold in it's first 6 months 'I could not have achieved what I have without KP's hard work, powerful insight, and incredible loyalty. They 1 1 are like a second family to me." Great Risk Taken Donna Dubinsky, CEO, Palm, Inc.

KP HISTORY OUR TEAM ENTREPRENEUR RECENT PORTFOLIO ENTREPRENEUR EXPERIENCES NEWS COMPANIES RESOURCES

Home page with timeline rollover CONTACT US I SITEMAP SEARCH GO,

BiMIJiH Our Team

General Partners Brook Byers Aileen Lee Kevin Compton Doug Mackenzie John Denniston Dana Mead John Doerr Matt Murphy Juliet Flint Ajit Nazre Will Hearst Ellen Pao Bill Joy Ted Schlein Vinod Khosla Beth Seldenberg Randy Komisar Russell Siegelman Joe Lacob Risa Stack Combined Years of Experience Ray Lane Trae Vassallo w Strategic Limited Partner Former Secretary of State and General Colin Powell

Partners Emeritus 1 Frank Caufield Bernie Lacroute Family Eugene Kleiner Jim Lally Our approach is honest and committed. Our energy, connections, and Floyd Kvamme Tom Perkins perseverance help make things happen for our entrepreneurs and executives.

KP HISTORY OUR TEAM ENTREPRENEUR RECENT PORTFOLIO ENTREPRENEUR EXPERIENCES NEWS COMPANIES RESOURCES

Our Team main page with rollover CONTACT US i SITE MAP SEARCH

Our Team

General Partners General Partners EMAIL [email protected] Brook Byers Aileen Lee Trae Vassallo Kevin Compton Doug Mackenzie Trae Vassallo joined KPCB in 2003. Trae's BOARD SEATS John Denniston Dana Mead technology and product development background Akimbo John Doerr Matt Murphy gives her a unique perspective for working with Juliet Flint Ajit Nazre companies that include both hardware and Applied Minds Will Hearst Ellen Pao software systems and consumer-oriented Juniper Networks Bill Joy Ted Schlein technologies. Trae is focused mainly on new Oblix opportunities in consumer software and service, Vinod Khosla Beth Seldenberg OnFiber wireless, software security, and energy. She's Randy Komisar Russell Siegelman RGB Networks I actively involved with KPCB portfolio companies Joe Lacob Risa Stack including: Good Technology, Digital Chocolate, Fortify Software, and Ray Lane Trae Vassallo Palm One.

Prior to KPCB, Trae was a co-founder of Good Technology, a KPCB Strategic Limited Partner portfolio company that provides an end-to-end wireless corporate Former Secretary of State email solution. As a Product Manager, Trae orchestrated the and General Colin Powell development of the G100 handheld device and cultivated several key partnerships. Prior to Good Technology, Trae worked as a design engineer at IDEO Product Development where she developed a range Partners Emeritus of products including the PalmV, the Dell Latitude Docking station, Frank Caufield Bernie Lacroute and many others. Trae holds 13 patents. Eugene Kleiner Jim Lally Floyd Kvamme Tom Perkins Trae earned a Bachelor's and Master's in Mechanical Engineering from Stanford University and an MBA from the Stanford Graduate

KP HISTORY OUR TEAM I ENTREPRENEUR RECENT PORTFOLIO ENTREPRENEUR 1 EXPERIENCES NEWS COMPANIES RESOURCES

Our Team secondary page CONTACT US I SITE MAP SEARCH

Entrepreneur Resources

Our Process WHO WE INVEST Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed WORKING WITH KP diam nonummy nibh euismod tincidunt ut laoreet dolore est magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisi ut OUR ROLE aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel ilium dolore eu feugiat nulla tacilisis at vera eras et dolor PLAN SUBMISSION accumsan et iusto odio dignissim qui blandit praesent ipsum luptatum zzril delenit augue duis dolore te feugait nulla erat facilisi. Nam liber tempor cum soluta nobis eleifend option ex Companies funded since 1972 congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes diam demonstraverunt lectores legere me lius quod ii legunt facit saepius. Claritas est etiam processus dynamicus, qui sequin tur mutationem consuetudium lectorum. Mirum est notare ea quam littera gothica, quam nunc putamus parum claram, ad anteposuerit litterarum formas humanitatis per seacula qarta decima et quinta decima. Eodem modo typi, qui nunc nobis 1 videntur parum clari, fiant sollemnes in futurum. Proven Company >Our Processsoess Tools fo\3313 Jbard Meetings Raising the Next Round

KP HISTORY OUR TEAM ENTREPRENEUR RECENT PORTFOLIO ENTREPRENEUR EXPERIENCES NEWS COMPANIES RESOURCES

Entrepreneur Resources main page with rollover

C/) O KPCB STYLE GUIDE THE MARKET MAKERS

CO < The Creative: The Concept: CD Behind every great company, there is an entrepreneur with a big idea. This concept uses familiar Website Home Page corporate identities to emphasize that fact by showing the many industry-changing companies Kleiner DQ Perkins has funded. Each one, essentially created a new market in the its industry. Companies like IKPI loiei in A*IMwiMt MUl. Google I -I lounOori Sotgty •'» "MLarry Google and Amazon have become such a part of everyday life that their logos are recognizable even O toot Dm* compwiy puMK In 7003. pUMng in huft piotiti im guaianltolng Sooglo i l pmco la Dm urn of wt»om n cuit, nun. when partially obscured. Behind each big idea, of course, there are also entrepreneurs and their stories CL toe will be highlighted as well. KPO Typography: Mttsrmsm ENTREPRENEURS oo Google THAT CHANCE THE WORLD 9 o Helvetica Neue Light Condensed Arial Regular Helvetica Neue Medium Condensed Arial Italic Helvetica Neue Heavy Condensed Arial Bold Website Secondary Page 1 Color Palette:

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Photography Style: The Grid System: The grid is based on an five column system. Tightly cropped familiar corporate identities will be used as imagery.

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eleveneightyfivedesign ADDITIONAL STORIES a. SEARCH

Kleiner Perkins Caufield & Byers

ABOUT US

PORTFOLIO

NEWS

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HISTORY

INVESTING IN ENTREPRENEURS THAT CHANGE THE WORLD

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HOME PAGE ADDITIONAL STORIES SEARCH

After positioning themselves as a major force in the Internet culture, Google

Kleiner founders Sergey Brin and Larry Page Perkins took their company public in 2003, pulling Caufield & Byers in huge profits and guaranteeing Google's place in the lives of millions of dcjjily users.

ABOUT US

PORTFOLIO

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INVESTING IN ENTREPRENEURS THAT CHANGE THE WORLD

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HOME PAGE SHOWING ROLLOVER BEHAVIOR uuuuuuuuumiituiiuui

ADDITIONAL STORIES

OUR TEAM Trae Vassallo 1

Kleiner Perkins Caufield Good Technology & Byers Digital Chocolate Fortify Software Palm One •

ABOUT US Brook Byers Kevin Compton Trae Vassallo joined KPCB in 2003. Trae's technology and product development background PORTFOLIO John Denniston gives her a unique perspective for working with companies that include both hardware and Juliet Flint NEWS Will Hearst software systems and consumer-oriented technologies. Trae is focused mainly on new oppor TEAM Bill Joy tunities in consumer software and service, wireless, software security, and energy. She's Vinod Khosla directly involved with KPCB portfolio companies including: Good Technology, Digital Chocolate, ENTREPRENEURS Randy Komisar Joe Lacob Fortify Software, and Palm One. HISTORY Ray Lane Prior to KPCB, Trae was a co-founder of Good Technology, a KPCB portfolio company that Aileen Lee Doug Mackenzie provides an end-to-end wireless corporate email solution. As a Product Manager, Trae orches Dana Mead trated the development of the G100 handheld device and cultivated several key partnerships. Matt Murphy Prior to Good Technology, Trae worked as a design engineer at IDEO Product Development Ajit Nazre where she developed a range of products including the PalmV, the Dell Latitude Docking Ellen Pao Ted Schlein station, and many others. Trae holds 13 patents. Beth Seidenberg Trae earned a Bachelor's and Master's in Mechanical Engineering from Stanford University Russell Siegelman Risa Stack and an MBA from the Stanford Graduate School of Business. INVESTING IN Trae Vassallo ENTREPRENEURS Trae can be reached via email using [email protected]. THAT CHANGE THE WORLD

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ENTREPRENEURS On your way to a successful business As you begin building your business, you will undoubtedly have many questions. At KPCB we want to provide as many answers as possible so that your journey to success is smooth and confident.

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PORTFOLIO Introduction Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel ilium

NEWS iV dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit How we Work praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit TEAM What we Invest in amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore ENTREPRENEURS magna aliquam erat volutpat. Submitting a Plan Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortis nisi ut HISTORY aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit FAQ esse molestie consequat, vel ilium dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

INVESTING IN ENTREPRENEURS THAT CHANGE THE WORLD SITEMAP | LOGIN | CAREERS | CONTACT

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OUR TEAM Tested Knowledge and Experience We understand just how hard it is to start a business. Each of our i . . . partners has hands-on experience in operating and managing com- Kleiner • ... , .. . mgwat apSL ...• ...... , ... i| Perkins panies. We've all served as managers with accountability for profits Caufield . 7 & Byers and losses and had responsibility for bring products to market.

ABOUT US

PORTFOLIO We've learned these lessons over 30 years of assisting new ventures and serving in top NEWS management positions at revolutionary technology companies. We know that success is rarely a straight line. Our past experience benefits today's entrepreneurs. Our approach is TEAM honest and committed. And, our energy, connections, and perseverance help make things ENTREPRENEURS happen for our entrepreneurs and executives.

HISTORY

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