Update on Customer Value Strategy December 17, 2020

RNS Number : 9286I Reach PLC 17 December 2020

17 December 2020

Reach plc

Significant milestone of 5 million customer registraons achieved

Reach ID trialled in first commercial campaigns

Reach plc ("Reach", the Company") today updates on progress on its Customer Value Strategy, launched in February of this year:

● Over 5 million customers have now registered with Reach across its online newsbrands, newsleers, hyperlocal site InYourArea, and other websites ● The Reach ID unique idenfier that provides data and customer insights across a user's acvity with Reach sites has been successfully delivered and is being used in a series of trial adversing campaigns ● Q4 digital revenue performance is on track to be the highest on record, and expected to exceed 20% year on year growth

Commenng on the news Chief Execuve Officer Jim Mullen said:

"With customer registraons significantly ahead of our inial target at 5 million, and our digital revenues connuing to go from strength to strength, we are now focused on the next phase of our strategy, which will ulise enhanced data and insights with the Reach ID being key to that.

We are pleased to deliver the Reach ID, our proprietary customer insight plaorm, and the early results from these commercial trials show there is a clear opportunity to increase yields from adversing campaigns by offering a more data-led approach.

We will connue to build on the potenal of the Reach ID during 2021 with customer insights driving new product innovaons and commercial partnerships, offering enhanced value to adversers through improved returns on campaigns and driving even greater engagement with our content."

Customer Registraon Growth

The Reach Customer Value Strategy builds on the Company's leading scale audience - the biggest of any commercial news publisher in the UK. Over 42 million unique visitors access Reach sites every month - from naonal brands such as The Mirror, The Express and The Star to leading regional brands, including the Liverpool Echo and Manchester Evening News. Customer registraons have been a key focus for Reach as these are the first step to securing insights into customer behaviour. This data is then used to drive improved customer experiences and to offer opportunies to brands to adopt beer-targeted campaigns, customer offers and commercial partnerships. Achieving the 5 million registraon milestone is a major step towards reaching the Company's 10 million target by the end of 2022. Registered customers already show increased loyalty and engagement with Reach sites as they respond to newsleers and updates, access the hyperlocal site InYourArea or register for the opportunity to comment on news stories.

Delivery of Reach ID

The Reach ID is a key element of the Customer Value Strategy as it enables the Company to build a more detailed picture of its users, which in turn will enable enhanced data and customer insights. These insights will drive improved customer experiences and provide opportunies for brands to launch more targeted campaigns and offers to Reach customers. The inial trial campaigns ran during November and December and cover a range of sectors from fashion retail to beng and loery.

Moving forward, Reach will connue to build its offering to brands and agencies during 2021 based on the enhanced data and insight offered by the Reach ID.

-ends-

For further informaon contact:

Reach

Jim Mullen, Chief Execuve Officer

Simon Fuller, Chief Financial Officer communica[email protected] Ciaran O'Brien, Communicaons Director

Tulchan 020 7353 4200 David Allchurch/Giles Kernick [email protected]

About Reach plc

Reach plc is the largest commercial naonal and regional news publisher in the UK with a leading porolio in Ireland. We create engaging, differenated content which is distributed through newspapers, magazines and digital plaorms - playing a central role in our audiences' daily lives.

Our naonal and regional brands have a long heritage of being trusted sources of the latest news, informaon, sport and entertainment, offering a range of opportunies to connect brands with consumers. With one of the biggest monthly mul-plaorm audiences in the UK and over 5 million registered customers, Reach's naonal and regional news brands are prominent champions, campaigners and changemakers.

For more informaon visit www.reachplc.com.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

MSCKKABPKBDBKBD