The Hill Times' Insider's Guide To
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ELECTIONThe Hill Times’ Insider’s 2019 Guide to Justin Tr ud ea u C h a r l Rod i lo r e b i a g A P u n g e u s z K eth Ma a ab y t z ie i ry l a a T M m E e C Y l Str M f v k a h r h o e r o a r l n s y d s - M e f F s t r t i a e a n h ing c h F ç S R o y n t r i e a a e s l e c m B e e a l a r m n s d g T e oo ice y S G da a d B e h l J B n er a e a g m lp i C e l n u a l N s B a R l v O a i d d r ’ e R e p e B g a s a i n n Ger Karin L al a n ly i d ja Jo s G i e B zie Po a i a SEPTEMBER 16, 2019 u o t S n n t R u e e a r t l t l i a t d K j é s r i t a t A M l H ex a n d Harris r B o len ros ck n e l B a E s o B la e A r B l a r e g h i a u u t B a n o h s n u u c i d l C R r e l o w e r M w i c e S c Ast h r C e e a r ta v a i a r o s l Z Bern y e ier A A m A n xi l a a B i M n n e i n f s e e n Bro e R r y y a J a d n H m h e t e t r u o e w r J s a t r d l Sch ie o w n B a D i l l M o r n e a u CONTENTS 11 03 Races to Watch Liberal War Room Top 25 juiciest races to Campaigning ‘from the front’ watch in this election will test Liberal strategists By Aidan Chamandy By Abbas Rana & Neil Moss 04 12 Conservative Political advertising War Room Liberal election ad ‘head and Tried and tested team shoulders’ above Conservative, behind Conservative Party’s NDP offerings, says bid to return to government U.S. campaign guru By Laura Ryckewaert By Peter Mazereeuw 07 14 NDP War Room Polls Familiar faces fi ll NDP More parties, more polls, campaign team, led by and voter ‘malaise’: tracking Jennifer Howard 2019 trickier, pollsters say By Laura Ryckewaert By Samantha Wright Allen 08 15 Bloc War Room Leaders’ Tours Former PQ organizers behind Face the nation: leaders’ Bloc Québécois’ fall federal tours hint at parties’ campaign vulnerabilities, seats in play By Laura Ryckewaert By Beatrice Paez 09 18 Greens Media War Room On the road again: many media Greens running biggest outlets taking ‘fl exible’ approach federal campaign yet, to party leaders’ tour coverage led by Jonathan Dickie By Mike Lapointe By Laura Ryckewaert 10 19 Issues People’s Party War Room A crisp look at the top Small team working to help issues in this federal realize People’s Party’s big election campaign ambitions this fall By Palak Mangat By Laura Ryckewaert Justin Trudeau and Sophie Grégoire Trudeau, pictured on Sept. 11, 2019, walking from their house on the grounds of Rideau Hall to meet with Gov.-Gen. Julie Payette who dissolved the 42nd Parliament, launching Canada’s 43rd election. The Hill Times photograph by Andrew Meade INSIDER’S GUIDE EDITORIAL CARTOONIST Michael De Adder PRODUCTION Please send letters to the editor to the above COLUMNISTS Cameron Ahmad, Andrew Caddell, Andrew Cardozo, PRODUCTION MANAGER Benoit Deneault street address or e-mail to [email protected]. PUBLISHERS Anne Marie Creskey, Jim Creskey, Ross Dickson John Chenier, Sheila Copps, Éric Couture, David Crane, Jim Creskey, SENIOR GRAPHIC, ONLINE DESIGNER Joey Sabourin Deadline is Wednesday at noon, Ottawa time, for GENERAL MANAGER, CFO Andrew Morrow Murray Dobbin, Gwynne Dyer, Michael Geist, Dennis Gruending, Phil DESIGN MANAGER Serena Masonde the Monday edition and Friday at noon for the Gurski, Cory Hann, Michael Harris, Erica Ifill, Joe Jordan, Amy Kishek, Rod WEB DESIGNER Jean-Francois Lavoie VP OF CONTENT LICENSING SALES Sean Hansel Wednesday edition. 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NEWS REPORTERS Aidan Chamandy, Mike Lapointe, MULTIMEDIA SALES Steve MacDonald by Hill Times Publishing Inc. 246 Queen Street Suite 200, Ottawa, ON K1P 5E4 Neil Moss, Samantha Wright Allen, and Palak Mangat DIRECTORS OF BUSINESS DEVELOPMENT DELIVERY INQUIRIES 246 Queen Street, Ottawa, Ontario K1P 5E4 PHOTOGRAPHERS Sam Garcia, Andrew Meade, Craig Caldbick, Martin Reaume, Ulle Baum CMCA 2012 Better [email protected] (613) 232-5952 • Fax (613) 232-9055 • www.hilltimes.com Newspaper AUDITED and Cynthia Münster ADVERTISING MARKETING DIRECTOR Chris Peixoto 613-288-1146 Canadian Publications Mail Agreement No. 40068926 Winner THE HILL TIMES | MONDAY, SEPTEMBER 16, 2019 3 INSIDER’S GUIDE TO ELECTION 2019 time, he faced allegations that Prime Minister Justin he and other senior government Trudeau called the federal officials had inappropriately pres- election last week. Election sured then-justice minister Jody Day is Oct. 21, and the Wilson-Raybould (Vancouver CAMPAIGNING Liberals entered the Granville, B.C.) to intervene and campaign polling nearly get a deferred prosecution agree- evenly with the Conservative ment for the SNC-Lavalin, which Party. The Hill Times has been charged with corruption photograph by Andrew Meade offences. In his resignation let- ‘FROM THE ter, Mr. Butts strenuously denied the allegation and said he was stepping aside because he was becoming a distraction for the government. FRONT’ Mr. Butts has now returned to help out the Trudeau government in the election as a senior adviser and is working out of the Liberal campaign war room located on Al- WILL TEST bert street. In the last election, he was with Mr. Trudeau on the plane, but this time Ms. Telford is travel- ling with the prime minister, along with Mr. Reporter, now a lawyer, LIBERAL and senior PMO staffer Ben Chin. PMO director of communications Cameron Ahmad, PMO press secretary Chantal Gagnon, and PMO outreach director Andrée STRATEGISTS Lynn-Hallé are also accompanying Mr. Trudeau on tour. Meanwhile, the campaign’s media team is led by Zita Astra- vas, chief of staff to Defence Minister Harjit Sajjan (Vancouver South, B.C.). She is being assisted by media tour coordinator Caro- Prime Minister Justin Trudeau is relying on same enthusiasm they had four staffers running the national line Seguin, and spokespersons years before. campaign. Joseph Pickerill, Guy Gallant, the same senior strategists to get re-elected In the current campaign, the Mr. Broadhurst is heading the Carlene Variyan, Pierre-Olivier SNC-Lavalin controversy is still campaign and is in charge of bud- Herbert, and Eleanore Catenaro. who brought him from third-place party hounding the Liberals, and mak- gets and overall strategy, and is Former PMO director of opera- leader in the House to the Prime Minister’s ing matters more complicated for being assisted by his deputy, Mr. tions John Zerucelli is overseeing Liberal MPs. Opinion polls show Duchesneau, who is also serving the tour while PMO deputy direc- Office in 2015. But it’s a whole new ball game the Grits and Conservatives are as the campaign’s special adviser tor of outreach Vandana Kattar- running neck and neck going into for Quebec. In the last campaign, Miller is in charge of campaign this time, after four years in power. the campaign. Ms. Telford served as campaign outreach. Liberal Party president According to CBC’s Canada director. Suzanne Cowan is also work- Poll Tracker, the Liberals and Mr. Butts, a close friend and ing out of the Ottawa campaign BY ABBAS RANA the Conservatives were tied at senior adviser to Mr. Trudeau, headquarters. dynamics of the current cam- 33.8 per cent on the day the writ left his job as PM’s principal Brian Clow, a senior PMO aide he senior Liberal paign for the Liberals are very was dropped. The New Demo- secretary in mid-February when who was the executive director of strategists running different from those at play in crats, according to the aggre- the SNC-Lavalin affair started to Canada-U.S. relations and issues the governing party’s the 2015 election. At the time, gation of all publicly available make national headlines.