Justin Lake Brian King Daniel Cavinee Product Lifecycle of Air Jordan Shoes Kelly Chen
Every product that is created in a factory or a manufacturing plant goes through seven stages of a product life cycle. The seven stages are research and product development, marketing, manufacturing, packaging, sales and distribution, consumer use, and final disposition.
The Air Jordan shoes is an example of a product that is produced in large quantities that goes through the seven stages of the product life cycle. Air Jordans are one of the most sought after basketball shoes. The shoes have rich tradition because the best player to ever played basketball wore these shoes every game. Consumers feel connected to Michael Jordan when they wear these shoes because they can go back and watch games where Jordan scored a lot of points wearing the same exact shoes that they have on.
The first stage, research and product development, is an important stage in creating a product that will sell on the market. Researchers study different materials that are durable but also looked appealing. The material would also have to not be able to get stained easily.
Marketing is the second stage of the product life cycle. Air Jordan and Nike market their products on different social media platforms and on TV and billboards. Nike releases shoes on twitter and through apps. These shoes are put out in limited quantities. This makes consumers want to buy the shoes more because of their rarity. Marketing is a major element to sales on a product. Jordan shoes are then manufactured in different countries. The factory workers in these different countries are normally underpaid and are put in dangerous working environments. The manufactured product is then packaged and sent to Nike inventories all across the world. Most of the products are sent to the US though. Next, Nike sets a release date for the shoes and releases them via a link on twitter or through a Nike app. Some of the most sought after shoes sell out in less than a minute. After the consumer buys the shoes, they are then shipped to the house of the Justin Lake Brian King Daniel Cavinee Product Lifecycle of Air Jordan Shoes Kelly Chen consumer. Once the shoes are in the hands of the consumer, it is up to them to decide what to do with the shoes. Some people decide to wear the shoes every day, others decide to keep them brand new and maybe only wear them once or twice. Many consumers who decide to keep the shoes looking brand new look to try and sell the shoes later. There is a big market for Jordan resale on shoes. Consumers can sometimes even sell the shoes for double to price if the shoe is rare and sought after. The final stage in the product lifecycle is the final disposition. Jordans are unique in the sense that many people don’t just throw them away when they are done wearing them. Many people decide to keep the shoes due to their sentimental value. You don’t see many people throw away retro Jordans, but if they do, the shoes are then sent to a landfill where they are throw away like any other garbage.
As you can tell, Nike’s Air Jordan shoes is a very unique product that is unlike any other type of shoe. These shoes are probably the most popular and well-known basketball shoes there are. The engineers who make the shoes have to account for variables such as comfort, appeal, and sustainability, which is very hard to do. Since the shoes are unique, they go through a very unique product lifecycle that many other shoe products do not go through.