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Nordstrom X Nike Present the Cortez Market in Los Angeles
Nordstrom X Nike Present The Cortez Market In Los Angeles June 14, 2017 Olivia Kim Launches Curated Sneaker Boutique at One-Day Pop-Up Market with New Limited Edition Sneaker Multimedia Press Kit SEATTLE, WA (June 14, 2017) – On June 17, Nordstrom and Nike will host the Cortez Market, a one-day pop-up market and shopping experience including Los Angeles’ first look at the ‘Nordstrom x Nike’ Sneaker Boutique curated by Olivia Kim, the Vice President of Creative Projects at Nordstrom. The ‘Nordstrom x Nike’ Cortez Market takes over the corner of La Cienega and Melrose Avenue from 10 a.m. to 5 p.m. and will feature a ‘Nordstrom x Nike’ pop-up van as well as apparel, accessory, lifestyle and décor items from a curated group of Kim’s designer friends and friends of friends, including Poketo, Dr. Collectors, Hansel from Basel, Sakara, Fair Season Vintage, and jewelry by Jessica Winzelberg. A customization station, nail bar and food trucks will also be on-site for guests. This year, Nike celebrates the 45th anniversary of the Cortez. Launched as a running shoe in 1972, the Nike Cortez has become an icon moving from the track, to the streets, on the screen and to the stage. The ‘Nordstrom x Nike’ Cortez Market introduces Kim’s inaugural Nike sneaker design, the Nike Cortez Premium iD by Olivia Kim, which also launches June 17 at ‘Nordstrom x Nike’ in select Nordstrom stores. NIKEiD has a long history of collaborating with influential partners to serve every athlete* personally and inspire creativity in the customization of your signature Nike shoe. -
Michael Jordan: a Biography
Michael Jordan: A Biography David L. Porter Greenwood Press MICHAEL JORDAN Recent Titles in Greenwood Biographies Tiger Woods: A Biography Lawrence J. Londino Mohandas K. Gandhi: A Biography Patricia Cronin Marcello Muhammad Ali: A Biography Anthony O. Edmonds Martin Luther King, Jr.: A Biography Roger Bruns Wilma Rudolph: A Biography Maureen M. Smith Condoleezza Rice: A Biography Jacqueline Edmondson Arnold Schwarzenegger: A Biography Louise Krasniewicz and Michael Blitz Billie Holiday: A Biography Meg Greene Elvis Presley: A Biography Kathleen Tracy Shaquille O’Neal: A Biography Murry R. Nelson Dr. Dre: A Biography John Borgmeyer Bonnie and Clyde: A Biography Nate Hendley Martha Stewart: A Biography Joann F. Price MICHAEL JORDAN A Biography David L. Porter GREENWOOD BIOGRAPHIES GREENWOOD PRESS WESTPORT, CONNECTICUT • LONDON Library of Congress Cataloging-in-Publication Data Porter, David L., 1941- Michael Jordan : a biography / David L. Porter. p. cm. — (Greenwood biographies, ISSN 1540–4900) Includes bibliographical references and index. ISBN-13: 978-0-313-33767-3 (alk. paper) ISBN-10: 0-313-33767-5 (alk. paper) 1. Jordan, Michael, 1963- 2. Basketball players—United States— Biography. I. Title. GV884.J67P67 2007 796.323092—dc22 [B] 2007009605 British Library Cataloguing in Publication Data is available. Copyright © 2007 by David L. Porter All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007009605 ISBN-13: 978–0–313–33767–3 ISBN-10: 0–313–33767–5 ISSN: 1540–4900 First published in 2007 Greenwood Press, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. -
NIKE Inc. STRATEGIC AUDIT & CORPORATE
NIKE Inc. STRATEGIC AUDIT & CORPORATE A Paper Presented as a Final Requirement in STRAMA-18 -Strategic Management Prepared by: IGAMA, ERICA Q. LAPURGA, BIANCA CAMILLE M. PIMENTEL, YVAN YOULAZ A. Presented to: PROF. MARIO BRILLANTE WESLEY C. CABOTAGE, MBA Subject Professor TABLE OF CONTENTS Page No. I. Executive Summary ……………………………………………………………………...……1 II. Introduction …………………………………………………………………………...………1 III. Company Overview ………………………………………………………………………….2 A. Company Name and Logo, Head Office, Website …………………………...……………2 B. Company Vision, Mission and Values……………………………………………….…….2 C. Objectives …………………………………………………………………………………4 D. Organizational Structure …………………………………………………….…………….4 E. Corporate Governance ……………………………………………………………….……6 1. Board of Directors …………………………………………………………….………6 2. CEO ………………………………………………………………….………….……6 3. Ownership and Control ………………………………………………….……………6 F. Corporate Resources ………………………………………………………………...……9 1. Marketing ……………………………………………………………………….….…9 2. Finance ………………………………………………………………………………10 3. Research and Development ………………………………………………….………11 4. Operations and Logistics ……………………………………………………….……13 5. Human Resources ……………………………………………………...……………14 6. Information Technology ……………………………………………………….……14 IV. Industry Analysis and Competition ...……………………………...………………………15 A. Market Share Analysis ………………………………………………………...…………15 B. Competitors’ Analysis ………………………………………………………...…………16 V. Company Situation.………… ………………………………………………………….……19 A. Financial Performance ………………………………………………………………...…19 B. Comparative Analysis……………………… -
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5 Sneaker Releases We Can't Wait to See in November 2020
Thursday, 5 November 2020 5 sneaker releases we can’t wait to see in November 2020 The Air Jordan 5 is a pop-culture classic thanks to the likes of ‘The Fresh Prince of Bel Air’, which saw actor Will Smith sport three different colourways of the Jordan 5 on the hit TV series back in the day. On its 30th birthday this year, both Air Jordan and Off-White showcase a new look for the Jordan 5 in yet another deconstructed design. The Jordan 5 “Black Metallic” was dropped in February of this year and the “Sail” variant takes on a similar OG-inspired colourway. It retains the reflective tongue as well as the shark-tooth adornments on the midsole but you can also spot Abloh’s industrial aesthetic all over the upper. (Image credit: Instagram/@off____white) Open 1 Air Jordan x Off-White 5 "Sail" The Air Jordan 5 is a pop-culture classic thanks to the likes of ‘The Fresh Prince of Bel Air’, which saw actor Will Smith sport three different colourways of the Jordan 5 on the hit TV series back in the day. On its 30th birthday this year, both Air Jordan and Off-White showcase a new look for the Jordan 5 in yet another deconstructed design. The Jordan 5 “Black Metallic” was dropped in February of this year and the “Sail” variant takes on a similar OG-inspired colourway. It retains the reflective tongue as well as the shark-tooth adornments on the midsole but you can also spot Abloh’s industrial aesthetic all over the upper. -
Title Page-1
More Than a Man, Becoming a God; The Rhetorical Evolution of Michael Jordan By Patrick B. Corcoran A Senior Honors Thesis Submitted to the Department of Communication of Boston College May 2009 TABLE OF CONTENTS CHAPTER ONE From North Carolina, at Guard, 6’6”, Michael Jordan…..………………………....1 CHAPTER TWO Past Scholarship Dealing with Athletics and Advertising…...……………………....4 The Power of Celebrity……………………………………………………………..4 Spike Lee’s Place in the Jordan Conversation…………………………………..…5 Sport as a Narrative………………………………………………………………..7 The Influence of Sports Advertisements and Their Use of Symbols…………….…10 Taking Flight with an Analysis of Air Jordan Commercials……………………...13 CHAPTER THREE Enter a Mortal, Leave a God; Michael Jordan’s Marketing Transformation……………………………………...16 A Star is Born……………………………………………………………………...16 Jordan’s Relationship with Nike Through the Years……………………………...16 Molding a Global Icon……………………………………………………...……..18 Yo! Jordan’s “Main Man,” Spike Lee…………………………………………….19 Redefining a Legend…………………………………….……………………….. 22 To Them, It’s All About the Shoes…………………………………………………24 The Architects of Jordan’s Current Image; His Commercials…………………....25 1987-1990………………………………………………………………………....25 1999-2008………………………………………………………………………....26 CHAPTER FOUR - The Early Years Spike and Mike as a Narrative Duo………………………………………….……...28 The Story of Mars and His “Main Man Money.”…………………………………32 Forging the Desire to “Be Like Mike”..……….………………………..………...46 CHAPTER FIVE - The Middle Years Fanning the Flame: Jordan’s Transition from Superman to -
The Sidney Effect: Competitive Youth Hockey and Fantasy Relationships
The Sidney Effect: Competitive Youth Hockey and Fantasy Relationships by Matthew John Ross Theoret A thesis presented to the University of Waterloo in fulfillment of the thesis requirement for the degree of Master of Arts in Public Issues Anthropology Waterloo, Ontario, Canada, 2009 © Matthew John Ross Theoret 2009 Author’s Declaration I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. ii Abstract This thesis explores how a group of 17 male youth athletes, and their families, experience competitive hockey. Many of the youths seem to forge fantasy relationships with hockey celebrities, heroes, and stars – e.g. Sidney Crosby – emulating them with regard to the “best” attitudes, equipment, and styles of play to have or use. Their parents invest considerable amounts of money and time into their sons’ participation in hockey, not because they necessarily share their sons’ dreams of athletic stardom, but because they hope that it will help instill community-defined “positive” values into their sons—tools needed to become “successful” youths and, eventually, adults. iii Acknowledgements First and foremost, I want to thank the anthropology department’s faculty and staff at the University of Waterloo for two great years. I am particularly grateful to my primary supervisor, Dr. Harriet Lyons. Taking her advice to switch thesis topics was one of the best decisions I’ve ever made. The dedication and support that she gives to her students is second to none. -
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The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Fordham University School of Law Fordham Intellectual Property, Media and Entertainment Law Journal Volume 26 Volume XXVI Number 4 Volume XXVI Book 4 Article 3 2016 The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension Stephen McKelvey University of Massachusetts Amherst Jonathan Goins Lewis Brisbois Bisgaard & Smith LLP Frederick Krauss William S. Boyd School of Law at University of Nevada, Las Vegas Follow this and additional works at: https://ir.lawnet.fordham.edu/iplj Part of the Intellectual Property Law Commons Recommended Citation Stephen McKelvey, Jonathan Goins, and Frederick Krauss, The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension, 26 Fordham Intell. Prop. Media & Ent. L.J. 945 (2016). Available at: https://ir.lawnet.fordham.edu/iplj/vol26/iss4/3 This Article is brought to you for free and open access by FLASH: The Fordham Law Archive of Scholarship and History. It has been accepted for inclusion in Fordham Intellectual Property, Media and Entertainment Law Journal by an authorized editor of FLASH: The Fordham Law Archive of Scholarship and History. For more information, please contact [email protected]. The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity–First Amendment Tension Cover Page Footnote Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts Amherst; J.D., Seton Hall School of Law; B.S., American Studies, Amherst College. † Partner, Lewis Brisbois Bisgaard & Smith LLP; Adjunct Professor, Atlanta’s John Marshall Law School; J.D., Howard University School of Law; B.A., Political Science, University of Louisville. -
Creative Brief Nike Air Force 1S
Creative Brief Nike Air Force 1s Connor Carpani and Monique Ware Executive Summary: Nike is a household name in the world of sporting goods. Their products include athletic shoes, fashion shoes, apparel, and sports equipment (“Nike, Inc.,” 2014). Nike has a far reach, having stores in many countries worldwide. Their top competitors are Adidas, New Balance and Puma (“Hoovers,” 2014). While the Nike Air Force 1 has endured considerable commercial success, showing how Nike evolved as a brand proved to be important. Each prominent athletic shoe company has launched a popular sneaker model (“Hoovers,” 2014). The difference between these companies and Nike is that Nike outperformed its competitors with regards to marketing. In researching Air Force 1 and Nike as a whole, it became evident that Nike had been the pioneer in many different advertising segments. The data keenly expressed how Nike initiated trends in the past using athletes to advance their brand and how they intend to stay ahead of competitors in the future through modern environmental practices (“Nike, Inc.,” 2014). Table of Contents Title Page...……………………………………………………………… Page 1 Executive Summary ……………………………………………………… Page 2 Table of Contents……………………………………………………… Page 3 Background Information ………………………………………………… Page 4 Target Audience. ………………………………………………….…...… Page 5 Product Features and Benefits…………………………………………… Page 6 Current Brand Image …………………………………………………… Page 8 Desired Brand Image ………………………………………………………Page 9 Direct Competitors ……………………………………………………… Page 10 Indirect Competitors -
If the Shoe Fits: a Historical Exploration of Gender Bias in the U.S. Sneaker Industry
Bard College Bard Digital Commons Senior Projects Spring 2019 Bard Undergraduate Senior Projects Spring 2019 If the Shoe Fits: A Historical Exploration of Gender Bias in the U.S. Sneaker Industry Rodney M. Miller Jr Bard College, [email protected] Follow this and additional works at: https://digitalcommons.bard.edu/senproj_s2019 Part of the Behavioral Economics Commons, Economic History Commons, Fashion Business Commons, Finance Commons, Other Economics Commons, and the Sales and Merchandising Commons This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. Recommended Citation Miller, Rodney M. Jr, "If the Shoe Fits: A Historical Exploration of Gender Bias in the U.S. Sneaker Industry" (2019). Senior Projects Spring 2019. 80. https://digitalcommons.bard.edu/senproj_s2019/80 This Open Access work is protected by copyright and/or related rights. It has been provided to you by Bard College's Stevenson Library with permission from the rights-holder(s). You are free to use this work in any way that is permitted by the copyright and related rights. For other uses you need to obtain permission from the rights- holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. For more information, please contact [email protected]. If the Shoe Fits: A Historical Exploration of Gender Bias in the U.S. Sneaker Industry Senior Project Submitted to The Division of Social Studies of Bard College by Rodney “Merritt” Miller Jr. Annandale-on-Hudson, New York May 2018 ii iii Acknowledgements To my MOM, Jodie Jackson, thank you for being the best mom and support system in the world. -
Mark Smith / Hedcheq
MARK SMITH / HEDCHEQ Mark Smith joined Nike in April, 1989. Hired by then VP of Design Mark Parker to explore concept apparel and graphics. Quickly drafted into Nike’s work with In Living Color, Madonna, Janet Jackson, and Heavy D, he was identified as the go-to guy for “energy” projects, out of the box design and elevated presentations. His other primary contributions helped establish Nike’s newly forming International Tee Shirt Program. The original FORCE logo was his first global graphic brand product mark. In 1991, footwear guru, Tinker Hatfield tapped Smith to partner on AIR RAID, and ultimately hired him into Nike Footwear Design where he apprenticed with Hatfield on Jordan, Running, Training, Tennis, and concept ideations including N Series, ACG, and Relay. Smith helped elevate Nike product communication and presentation by bringing diverse creative disciplines to projects and team, including, audio-video direction and production, environmental and retail concepting, interactive computer and digital, as well as product, apparel, graphics, and branding design work. Smith’s multilingual “performance graphic” outsole design was a notable contribution to Air Jordan IX. Color, graphic, and support design duties on AJXIII, AJXIV, and AJXV continued to elevate Smith’s experience and teamwork with Hatfield and Michael Jordan. In 2000, Smith “took a break” from Nike to return to his family and West Coast beach roots in Southern California. “VP Design at Vans, that’s where I earned, in effect, a Masters of Business degree in a year and a day.” Returning to Portland in 2002, Smith rejoined Nike and slotted naturally into the Innovation Kitchen, Nike’s newly formed technical and creative ‘black-ops think tank’.