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Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Coaches Handbook
City of Buckeye COMMUNITY SERVICES DEPARTMENT -Recreation Division- COACHES HANDBOOK Important dates Opening day: Saturday, June 16th Picture day: Tuesday, June 19th and Thursday, June 21st Last day: Saturday, July 28th Peter Piper pizza party nights: TBD Community Services Department’s Vision and Mission Statement Our Vision “Buckeye Is An Active, Engaged and Vibrant Community.” Our Mission We are dedicated to enriching quality of life, managing natural resources and creating memorable experiences for all generations. .We do this by: Developing quality parks, diverse programs and sustainable practices. Promoting volunteerism and lifelong learning. Cultivating community events, tourism and economic development. Preserving cultural, natural and historic resources. Offering programs that inspire personal growth, healthy lifestyles and sense of community. Dear Coach: Thank you for volunteering to coach with the City of Buckeye Youth Sports Program. The role of a youth sports coach can be very rewarding, but can be challenging at times as well. We have included helpful information in this handbook to assist in making this an enjoyable season for you and your team. Our youth sports philosophy is to provide our youth with a positive athletic experience in a safe environment where fun, skill development, teamwork, and sportsmanship lay its foundation. In addition, our youth sports programs is designed to encourage maximum participation by all team members; their development is far more important than the outcome of the game. Please be sure to remember you are dealing with children, in a child’s game, where the best motivation of all is enthusiasm, positive reinforcement and team success. If the experience is fun for you, it will also be fun for the kids on your team as well as their parents. -
Annual 2018/19
1 ANNUAL 2018/19 SPORTS MARKETING, SPONSORSHIP ACTIVATION & PARTNERSHIP LEVERAGE 2 < Understand The Past Unlock The Future > We deliver creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Inspire your teams with the world’s most innovative sports brand campaigns, rights-holder marketing, sponsor activations, technologies & trends. [email protected] 3 Subscribe to Activative Sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders delivered via > Daily drop creative email > Weekly campaign newsletter > Case study database > News, deals & moves app To subscribe or book a demo email [email protected] 4 We’ve made a list and checked it (at least) twice, to bring CONTENTS you the year’s best sports and sponsorship marketing cam- 2018 Overview > paigns in the form of the ‘Activative Annual 2018/19’. P5. Trends, Themes, Strategies & Tactics After all, this is the most Activative time of the year. Throughout the last 12 months, the Activative team has 2018’s Most Activative Campaigns > looked at tens of thousands of campaigns from across the P17. Nike ‘Dream Crazy’ global sports landscape. P21. Nike ‘Nothing Beats A Londoner’ Only around 500 of these make it onto our case study P24. Nike ‘Juntas Imparables’ platform providing our subscribers (agencies, brands and P27. Jordan Brand + PSG ‘Apparel’ rights-holders) creative and strategic intelligence, insight, P30. Sasol/SAFA ‘Limitless’ and ideation to fuel their game-changing sports marketing. P33. Paddy Power ‘Rainbow Russians’ So that gives you an idea of just what it means to be show- P36. Cristal ‘The Hacking Jersey’ cased in our ‘Activative Annual’ and to make it onto our list P39. -
UNITED STATES DISTRICT COURT DISTRICT of OREGON Portland
Case 3:13-cv-00662-HZ Document 23 Filed 12/06/13 Page 1 of 58 Page ID#: 6150 0 0 Robert M. Lyden ProSe 18261 S.W. Fallatin Loop Aloha, OR 97007 E-mail: robertlyden @comcast.net Phone: (971) 219-1200 UNITED STATES DISTRICT COURT DISTRICT OF OREGON Portland Division ROBERT M. LYDEN, Case No. 3:13-CV-00662-HZ an individual, Plaintiff, SECOND AMENDED COMPLAINT FOR: v. PATENT INFRINGEMENT; CONVERSION; NIKE, INC., FRAUD; AND, an Oregon Corporation, and UNFAIR COMPETITION, BUSINESS, AND TRADE PRACTICES I RICO MARK PARKER, CEO of Nike, Inc., An Individual, and PHILLIP KNIGHT, Co-Founder of Nike, Inc., and Principle Shareholder, An Individual, Defendants. DEMAND FOR JURY TRIAL Case 3:13-cv-00662-HZ Document 23 Filed 12/06/13 Page 2 of 58 Page ID#: 6151 c 0 For his complaint against Nike, Inc., Plaintiff Robert M. Lyden ("Plaintiff" or "Lyden"), states and alleges, as follows: NATURE OF THE CASE 1. This is a patent infringement lawsuit brought under the patent laws of the United States, including 35 U.S.C. §§ 271, 281, 283-85. 2. In addition, this is an unfair competition and unlawful business, trade practices lawsuit arising under common law, and including ORS § 646.607, 646.608, and 646.638, but also ORS § 166.720, RICO. THE PARTIES 3. Robert M. Lyden is a private individual having a residence at 18261 S.W. Fallatin Loop, Aloha, Oregon 97007, in the United States. 4. Nike, Inc. is a corporation organized under the laws of the State of Oregon, having its World Headquarters and principle place of business at One Bowerman Drive, Beaverton, Oregon 97005, in the United States. -
The Fundamentals of Shooting the Basketball
The Fundamentals of Shooting the Basketball The objective of the offense in Basketball is accuracy of each attempted shot. Most players recognize this; but, only the better shooters learn how to practice correctly and work at improvement year round. Since most of this practice sessions are alone, every player must be his own critic. This means he\she must understand the proper mechanics that affect the success, or failure, of every shot. Every player must know his range and know what is a good shot. Therefore, before examining the techniques associated with the various shots, a good basketball player is expected to have in his arsenal, here are the principles at work in every scoring shot from anywhere on a basketball court. These are divided into two parts, the mental aspect and the physical aspect: 1. Mental. At no time is psychological conditioning more critical than when shooting the basketball in a game. Knowing when to shoot and being able to do it effectively under pressure distinguishes the great shooter from the ordinary. Regardless of how much he practices, or how well he conditions himself, only a modest amount of improvement is possible in speed, reflexes, or strength. History gives many examples of players able to achieve greatness despite mediocre physical talent. Usually, however, such successes are due to determination. a. Concentration: is the fixing of attention on the job at hand and is characteristic of every great athlete. Through continuous practice, good shooters develop their concentration to the extent that they are oblivious to every distraction. Ability to relax: is closely related to concentration. -
Analysis of Different Types of Turnovers Between Winning and Losing Performances in Men’S NCAA Basketball
한국컴퓨터정보학회논문지 Journal of The Korea Society of Computer and Information Vol. 25 No. 7, pp. 135-142, July 2020 JKSCI https://doi.org/10.9708/jksci.2020.25.07.135 Analysis of different types of turnovers between winning and losing performances in men’s NCAA basketball 1)Doryung Han*, Mark Hawkins**, HyongJun Choi*** *Honorary principal professor, Major of Security secretary Studies Continuing Education Center, Kyonggi University, Seoul, Korea **Head coach, Performance Analysis of Sport, University of Wales, UK ***Associate Professor, Dept. of Physical Education (Performance Analysis in Sport), Dankook University, Yongin, Korea [Abstract] Basketball is a highly complex sport, analyses offensive and defensive rebounds, free throw percentages, minutes played and an efficiency rating. These statistics can have a large bearing and provide a lot of pressure on players as their every move can be analysed. Performance analysis in sport is a vital way of being able to track a team or individuals performance and more commonly used resource for player and team development. Discovering information such as this proves the importance of these types of analysis as with post competition video analysis a coach can reach a far more accurate analysis of the game leading to the ability to coach and correct the exact requirements of the team instead of their perceptions. A significant difference was found between winning and losing performances for different types of turnovers supporting current research that states that turnovers are not a valid predictor of match outcomes and that there is no specific type of turnover which can predict the outcome of a match as briefly mentioned in Curz and Tavares (1998). -
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’
Nike and the Pigmentation Paradox: African American Representation in Popular Culture from ‘Sambo’ to ‘Air Jordan’ by Scott Warren McVittie A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Arts in History Guelph, Ontario, Canada © Scott McVittie, May, 2016 ABSTRACT NIKE AND THE PIGMENTATION PARADOX: AFRICAN AMERICAN REPRESENTATION IN POPULAR CULTURE FROM ‘SAMBO’ TO ‘AIR JORDAN’ Scott McVittie Advisor: University of Guelph Professor Susan Nance Martin Luther King Jr. once remarked: “The economic highway to power has few entry lanes for Negroes.” This thesis investigates this limited-access highway in the context of American culture by analyzing the merger of sports celebrity branding and racial liberalism through a case study of Nike and the Air Jordan brand. As a spokesman for Nike, Michael Jordan was understood as both a symbol of “racial transcendence” and a figure of “racial displacement.” This dual identity spurred an important sociological debate concerning institutional racism in American society by unveiling the paradoxical narrative that governed discourse about black celebrities and, particularly, black athletes. Making use of archival research from the University of Oregon’s Special Collections Department, this study sheds light on the “Nike perspective” in furnishing an athletic meritocracy within a racially integrated community of consumers. Positioning this study within the field of African American cultural history, this thesis also interrogates representations -
If the Ip Fits, Wear It: Ip Protection for Footwear--A U.S
IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR--A U.S. PERSPECTIVE Jonathan Hyman , Charlene Azema , Loni Morrow | The Trademark Reporter Document Details All Citations: 108 Trademark Rep. 645 Search Details Jurisdiction: National Delivery Details Date: November 5, 2018 at 1:16 AM Delivered By: kiip kiip Client ID: KIIPLIB Status Icons: © 2018 Thomson Reuters. No claim to original U.S. Government Works. IF THE IP FITS, WEAR IT: IP PROTECTION FOR..., 108 Trademark Rep. 645 108 Trademark Rep. 645 The Trademark Reporter May-June, 2018 Article Jonathan Hyman aa1 Charlene Azema aaa1 Loni Morrow aaaa1 Copyright © 2018 by the International Trademark Association; Jonathan Hyman, Charlene Azema, Loni Morrow IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR-- A U.S. PERSPECTIVE a1 Table of Contents I. Introduction 647 A. Why IP Is Important in the Shoe Industry 648 B. Examples of Footwear Enforcement Efforts 650 II. What Types of IP Rights Are Available 658 A. Trademarks and Trade Dress 658 1. Trademarks for Footwear 658 2. Key Traits of Trademark Protection 659 3. Remedies Available Against Infringers 660 4. Duration of Protection 661 5. Trade Dress as a Category of Trademarks 662 a. Securing Trade Dress Protection 672 6. Summary of the Benefits and Limitations of Trademarks as an IP Right 680 B. Copyrights 680 1. Copyrights for Footwear 680 2. Key Traits of Copyright Protection 689 3. Duration of Protection and Copyright Ownership 691 4. Remedies Available Against Infringers 692 5. Summary of the Benefits and Limitations of Copyrights as an IP Right 693 C. -
Influencer Marketing's Effects on B2C Brand Image: a Case Study of Nike
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike By: Judith Armenteras, Rebecca Paech & Iris Politiek Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike Judith Armenteras, Rebecca Paech & Iris Politiek Abstract Aim: To analyze how influencer marketing affects brand image. This is achieved by analyzing to which extend a B2C brand’s identity is effectively communicated to consumers through influencer marketing. Design/methodology/approach: This research is based on a single case study approach. Comparative focus groups were conducted to analyze the effects of Nike’s influencer marketing on consumers’ perceived brand image. Findings: In the empirical research, both the control groups’ and the influencer marketing groups’ perceived brand image matched closely Nike’s identity. Thus, the hypothesis that “Influencer marketing supports a better understanding of a B2C brand’s identity” was rejected in the context of this focus group study. Originality/value: This study represents a first attempt to analyze how a B2C brand’s influencer marketing affects its brand image. Keywords: Influencer Marketing, Brand Strategy, Brand Image, Brand Identity, Business to Consumer Branding, Consumer Buying Process. Paper type: Research paper. Introduction to connect with their consumers to create a lasting value and loyalty (Kapferer, 2012). The interest for strategic brand management stems from the key strategic role that brands Influencer marketing affects the stage of the have in companies (Melin, 2002). Firstly, customer mindset in the brand value chain offering a superior product than the (Keller, 2006). Influencer marketing is a tool competition is no longer a guarantee for to reach a large consumer group at once within success (Melin, 2002). -
Michael Jordan: a Biography
Michael Jordan: A Biography David L. Porter Greenwood Press MICHAEL JORDAN Recent Titles in Greenwood Biographies Tiger Woods: A Biography Lawrence J. Londino Mohandas K. Gandhi: A Biography Patricia Cronin Marcello Muhammad Ali: A Biography Anthony O. Edmonds Martin Luther King, Jr.: A Biography Roger Bruns Wilma Rudolph: A Biography Maureen M. Smith Condoleezza Rice: A Biography Jacqueline Edmondson Arnold Schwarzenegger: A Biography Louise Krasniewicz and Michael Blitz Billie Holiday: A Biography Meg Greene Elvis Presley: A Biography Kathleen Tracy Shaquille O’Neal: A Biography Murry R. Nelson Dr. Dre: A Biography John Borgmeyer Bonnie and Clyde: A Biography Nate Hendley Martha Stewart: A Biography Joann F. Price MICHAEL JORDAN A Biography David L. Porter GREENWOOD BIOGRAPHIES GREENWOOD PRESS WESTPORT, CONNECTICUT • LONDON Library of Congress Cataloging-in-Publication Data Porter, David L., 1941- Michael Jordan : a biography / David L. Porter. p. cm. — (Greenwood biographies, ISSN 1540–4900) Includes bibliographical references and index. ISBN-13: 978-0-313-33767-3 (alk. paper) ISBN-10: 0-313-33767-5 (alk. paper) 1. Jordan, Michael, 1963- 2. Basketball players—United States— Biography. I. Title. GV884.J67P67 2007 796.323092—dc22 [B] 2007009605 British Library Cataloguing in Publication Data is available. Copyright © 2007 by David L. Porter All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007009605 ISBN-13: 978–0–313–33767–3 ISBN-10: 0–313–33767–5 ISSN: 1540–4900 First published in 2007 Greenwood Press, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. -
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Lyst.Com.Nl 1 2020 Was Geen Gewoon Modejaar
lyst.com.nl 1 2020 was geen gewoon modejaar. Maar mode draait in essentie altijd om verandering. 100 miljoen shoppers keken dit jaar op modeplatform Lyst. We hebben zoekopdrachten, paginaweergaven en verkoopcijfers geanalyseerd om zo de verhalen die het Year In Fashion vorm hebben gegeven, te vieren. Over de hele wereld zijn we unieke uitdagingen aangegaan en hebben we een ongelooflijke vooruitgang laten zien door onze creativiteit, veerkracht en zelfexpressie. En zo zag dat eruit. INHOUD 1. Ontwikkelingen Pag 3 2. Het gevoel van 2020 Pag 4 3. Vooruitblik Pag 5 4. De momenten die ertoe deden Pag 6 5. Hoe we shopten: popcultuur Pag 7 6. Machtige stijliconen Pag 8 7. Merken die doorbraken Pag 9 8. De hotste artikelen ter wereld Pag 10 9. Sneaker van het jaar Pag 11 10. De hotste samenwerkingen Pag 12 11. Logo van het jaar Pag 12 12. De meme-makers Pag 13 13. Het jaar in lingerie Pag 13 2 ONTWIKKELINGEN WE MAAKTEN ONS STERK Mode als vorm van activisme is nog nooit zo sterk geweest als in 2020. Van shoppen bij zwarte bedrijven en merken tot de beroemde ‘vote’-ketting van Michelle Obama, kleding en accessoires werden gebruikt om meningen te uiten over sociale en politieke kwesties. In oktober zagen we in de VS een enorme stijging van wel 29% per week in zoekopdrachten in combinatie met termen als ‘vote’. T-shirts waren het populairst als politiek statement. WE TOONDEN VEERKRACHT WE SHOPTEN BEWUST In 2019 werd het thema In september genereerde ‘overleven’ beschouwd als ‘vintage mode’ gemiddeld meer een trend, maar dit jaar werd dan 35.000 zoekopdrachten het een bittere waarheid.