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The Success of Michael Jordan and How His Agent, David Falk, Changed

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The Success of Michael Jordan and How His Agent, David Falk, Changed The Success of Michael Jordan and How His Agent, David Falk, Changed Sports Marketing By: Kane Worch Instructor: Amanda Freeman Date: 2/11/19 Worch-1 Worch-2 Table of Contents ❏ Interviewer Release Form…...Page 4 ❏ Interviewee Release Form…...Page 6 ❏ Statement of Purpose………. .Page 9 ❏ Biography…………………... ..Page 10 ❏ How Sports Marketing was Changed by David Falk and His Success Representing the Legendary Michael Jordan………. Page 11 ❏ Interview Transcription…….Page 18 ❏ Interview Analysis………….. Page 40 ❏ Bibliography………. ………..Page 44 ❏ Interview Recording……….. Flash Drive Worch-3 Worch-4 Worch-5 American Century Oral History Project Interviewee Release Form I, ______David Falk________________________, hereby give and grant to St. Andrew's (interviewee) Episcopal School the absolute and unqualified right to the use of my oral history memoir conducted by ______Kane Worch_______________ on ___2/11/19__________. I understand that (student interviewer) (date) the purpose of this project is to collect audio- and video-recorded oral histories of first-hand memories of a particular period or event in history as part of a classroom project (The American Century Project). I understand that these interviews (recordings and transcripts) will be deposited in the Saint Andrew's Episcopal School library and archives for the use by future students, ​ ​ ​ ​ ​ educators and researchers. Responsibility for the creation of derivative works will be at the discretion of the librarian, archivist and/or project coordinator. I also understand that the recordings and transcripts may be used in public presentations including, but not limited Worch-6 to, books, audio or video documentaries, slide-tape presentations, exhibits, articles, public performance, or presentation on the World Wide Web at the project's web site www.documentinghistory.org and online archive (www.digitalmaryland.org) or successor ​ ​ ​ ​ technologies. In making this contract I understand that I am sharing with St. Andrew's Episcopal School library and archives all legal title and literary property rights which I have or may be deemed to have in my interview as well as my right, title and interest in any copyright related to this oral history interview which may be secured under the laws now or later in force and effect in the United States of America. This gift, however, does not preclude any use that I myself want to make of the information in these transcripts and recordings. I herein warrant that I have not assigned or in any manner encumbered or impaired any of the aforementioned rights in my oral memoir. The only conditions which I place on this unrestricted gift are: 1. ______________________________________________________________________ 2. ______________________________________________________________________ _______David Falk ___________________________ Signature of Interviewee/Donor _____Kane Worch__________________ Type or Print Name Worch-7 _________________________________ Address _________________________________ ______6712 Arroyo Ct ______________ _________2/11/19__________________ Date Worch-8 Statement of Purpose My purpose in interviewing David Falk was to learn more about the work of a sports agent. Since David is very well known and well respected as a sports agent, I felt that I would learn much from him that could later help me in life. Since I am interested in becoming a sports agent I thought it would be a great idea to interview him. Also, David represents Michael Jordan, who is the best basketball player to ever live. By interviewing David Falk, I thought I could learn what David and Michael had success within both of their fields. Worch-9 Worch-10 Biography David Falk was born in Seaford, Long Island in 1950. He went to Douglas MacArthur High School and continued on to Syracuse University where he studied Economics. Once he graduated, he went on to law school at George Washington University. David Falk is a world-class negotiator but is mainly known for being Michael Jordan’s Agent. He is also known for changing the sports marketing world and turning it into a major multi-marketing phenomenon. David eventually became the creator of the company and patent of Air Jordan. How Sports Marketing was Changed by David Falk and His Success Representing the Legendary Michael Jordan. Michael Jordan was the best basketball player to ever live by setting many records and winning six back to back national championships. Michael was inducted into the Hall of Fame in 2009. Behind it all, his agent David Falk would make sure that he had everything at he needed to make it happen. 1 The legend Michael Jordan who became a 1 https://deadspin.com/5924825/how-michael-jordan-and-nike-teamed-up-to-conquer-the-world. ​ ​ How Michael Jordan And Nike Teamed Up To Conquer The World. Worch-11 Basketball icon along with his agent David Falk changed the way the Basketball marketing industry operates. David Falk also had to make some risky decisions on behalf of Michael ​ ​ Jordan, but the outcome would always end positively. Even though these decisions were risky, he would always make sure that Michael was happy in the long run. Jordan could always trust David falk to guide him and make the right decision. If he had to put David on the line to make the right decision he would do it knowing it would be the right one and make them both very successful. During this time period in 1991, Michael Jordan’s popularity was at an all-time high! He had won the NBA championship for the Bulls. Chicago was thrilled and expected another Championship ring from Michael Jordan. Not only did he bring another championship, but he also carried that title for six years in a row. From 1991-1998, he never lost an NBA Championship. The entire world wanted to “Be like Mike”. His playing style was so significant. Michael Jordan's basketball number was even more significant #23. As a kid, I can remember when our coaches would give out jerseys to our basketball team, everyone wanted the number #23. Everyone wanted to “Be like Mike”! Michael Jordan wins MVP, again! 2Michael winning MVP in 1991 and 1992. During the 1990s basketball was one of America’s most watched sport. At the time George Bush Sr was President. In 1990, what was going on in the U.S. was when we first experienced going to war as a country since World War II, The Gulf War. I would personally consider Basketball one of America’s sports. In 1991, the NBA championship was a blowout by the Chicago Bulls. The score was 107 - 86 beating down on the Los Angeles Lakers. Michael being the star player of the game, dropping many points and assist. Michael was averaging 31.7 points a game. Michael 2 Michael Jordan Wins MVP again. Michael on track to be a superstar. Worch-12 Jordan's First NBA Championship was a surreal moment in Basketball history. Going head to head with the Lakers and especially with the Magic Johnson.3 This is where it all had started with the series of many of Michael’s Championships. The Bulls had crushed the Lakers in the series 4 - 1. After winning the 1991 NBA championship, this marked his dynasty that lasted forever. Michael considers the basketball court his escape. Anytime he would go through a problem in life he would go play basketball. Michael never paid that much attention to what his father said until one day he did, he became successful. He never wanted to sign with Nike. Michael Jordan originally had no interest in signing a contract with Nike. He had a huge desire for the famous brand Adidas. They had asked him to fly out to Oregon so they could try and convince one of the best rookies to sign to Nike. He really did not have the patience, but then he had talked to his parents and David Falk. He ended up flying out to Oregon. He was in a meeting with many of Nike's commissioner etc. In the meeting when one of the gentlemen asked him, how would you like to create your own shoe. That is what caught him so he signed with Nike. After this, he had been to several meeting to Nike on what the shoe would look like and the color scheme. Mj, David has been talking about a name but it could not be Michael Jordan because it won't sell. So David came up with a great name off the top of his head and name it Air Jordan. 4 3 https://www.history.com/this-day-in-history/jordan-leads-bulls-to-sixth-nba-title ​ 4 “For the Love of the Game, My Story by Michael Jordan” ​ Worch-13 Basketball first started in 1946 that was created by a gym teacher James Naismith who wanted his students to be able to play a game where you can have fun and horse around. At the same time, you can finish the game with no injuries. This game is divided up into 2 teams on the ​ court. With 10 people on the court at once playing 5v5. There were no rules in the first ever basketball game. It was free for all. The sport of Basketball was a very fast spread across the entire world. Dribbling was introduced in 1901, and this slowed down the number of kids who would get injured all the time. This brought the game to a faster pace of play. This improved everybody's skills, which made the game a lot more exciting. In 1936, basketball was introduced as a men’s Olympic event in Berlin, Germany. Teams from 23 countries competed in games played in an outdoor tennis stadium, Their medals were presented by James Naismith the creator of Basketball. Basketball is now played all throughout the world. It is a very enjoyable game to watch and to play.
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