COPYRIGHT 2020 WHAT IS HAND LETTERING?

Jessie Katz Greenberg Danielle Rothman Martin Silvertant

HAND LETTERING IS CALLIGRAPHY IS TYPOGRAPHY IS THE ART OF DRAWING A STYLE OF WRITING WORKING WITH FONTS UsuallyV œœÃˆ˜}œ˜iiÌÌiÀ]ܜÀ`]œÀ« À>Ãi Calligraphy is about practicing and perfect- This means pairing and using fonts that are and illustrating that as its own graphic. The ˆ˜}>ëiVˆwVÃÌޏiœvÜÀˆÌˆ˜}° >ˆ}À>« Þ already created. Traditionally this was done artist is only focusing on making that one is traditionally done using a pointed pen. with metal or wood type and a printing ܜÀ`œÀ« À>ÃiœœŽ}œœ`]˜œÌVÀi>̈˜} Modern calligraphers use newer tools like «ÀiÃÃ]˜œÜˆÌÓœÀiœvÌi˜`œ˜i`ˆ}ˆÌ>Þ° an entire alphabet that can be used inter- brush pens. changeably. CATEGORIES OF TYPE

Scripts fonts are based on handwritten Serif fonts have small bars or decorative ->˜ÃÃiÀˆv“i>˜ÃºÜˆÌ œÕÌÃiÀˆv»]Ì iÃi ÃÌÀœŽið/ iÞV>˜LivœÀ“>>˜`ÌÀ>`ˆÌˆœ˜>] elements at the end of strokes. Sometimes are fonts that don’t have bars at the end or casual and modern. it’s easiest to think of these as feet and of strokes. hats. The bars are called serifs. 3-STEP DRAWING PROCESS

STEP 1 Draw the SKELETON of the word. The skeleton is just a guide for your letters. Notice how the skeleton to the left is made up of small sketching ÃÌÀœŽiÃ]˜œÌœ˜iӜœÌ «iÀviV̏ˆ˜i°

STEP 2 Add BODY to the letters. The body can be added on the inside or outside of the ÃÌÀœŽi]œÀLœÌ ]Ü iÀiÛiÀˆÌviiÃۈÃÕ>ÞVœÀÀiVÌ°œÀ iÝ>“«i]Ì i¼ ½̜Ì iivÌ >ÃLœ`Þ>``i`œ˜Ì i ˆ˜Ãˆ`i]Ì i¼v½ >ÃLœ`Þ>``i`œ˜LœÌ È`ið

Step 3 Add WEIGHT. / ˆÃˆ˜VÕ`iÃVœœÀˆ˜}ˆ˜Ì iLœ`Þ]>``ˆ˜}yœÕÀˆÃ iÃ] special serifs and illustrative elements.

SCRIPT EXAMPLES

Jessie Katz Greenberg Jessica Hische

Kate Bingaman-Burt Jessica Griscti Jessie Katz Greenberg SCRIPT SKETCHES SCRIPT SKETCHES SANS SERIF EXAMPLES

Jessica Griscti Jessie Katz Greenberg

Jessie Katz Greenberg Mary Kate McDevitt Jessie Katz Greenberg SANS SERIF SKETCHES

cap height

x-height

baseline

cap height

baseline

cap height

baseline SERIF EXAMPLES

Jessie Katz Greenberg

Vintage Playbill Cover Jessie Katz Greenberg ADDING SERIFS TO LETTERS

Add half serifs where two Serifs should not go strokes meet at a corner above cap height

Add serifs to the Serif’s should not Add vertical serifs to the ends of strokes go below baseline end of curved strokes

SERIF SKETCHES

LETTERING ON A CURVE

Vertical strokes are upright

Vertical strokes radiate from the center

LETTERING INSIDE A SHAPE

Cap Height

Baseline DROP SHADOW

DROP SHADOW WITH SINGLE VANISHING POINT DROP SHADOW SKETCHES STUDENT EXAMPLES

Melissa Berman Courtney Ellert Sierra Rhodes

Jennifer Eagan: @notthatjenniferegan Allison Har-zvi: @endlesscurlicue PAIRING LETTERING STYLES

7ˆÌ ˆ˜>>ޜÕÌ]>ÌÞ«iÃÌޏiÃà œÕ`viiˆŽiÌ iÞVœ“ivÀœ“Ì iÃ>“i«œˆ˜ÌœvۈiÜ°

˜Ì ˆÃiÝ>“«i]Ì iÀi>Ài̜œ“>˜Þ In this example there are still many different type Vœ˜yˆV̈˜}ÌÞ«iÃÌޏiÃÌ >Ì`œ˜½Ìvii ÃÌޏiÃ]LÕÌÌ iÞà >Àiȓ«i >˜``À>ܘvœÀ“Ã>˜` like they came from the same place. angles. These shared elements help to make these styles feel like they came from the same place. PAIRING LETTERING STYLES

7 i˜«>ˆÀˆ˜}iÌÌiÀˆ˜}ÃÌޏiÃ]Vœ˜ÌÀ>Ã̈ÎiÞ°

In this example there is contrast in size and Here there is contrast between styles. A Again there is contrast between styles. case. By pairing small lowercase letters with simple script supports a compressed sans The script of “Sunrise” is bold and >À}iÕ««iÀV>ÃiiÌÌiÀÃ]Ì iܜÀ`º-"1,» ÃiÀˆv° œÌ ÃÌޏiÃ>Àiˆ} Ì>˜`vi“ˆ˜ˆ˜i] ՘ˆµÕi]܈ÌÃÌ>˜`ÃœÕÌÜ i˜«>ˆÀi`ÜˆÌ  becomes most important. The hand drawn like the Peach Bellini cocktail. >ȓ«iÃ>˜ÃÃiÀˆv° œÌ ÃÌޏiÃviiv՘] serif style letters are a whimsical take on to represent the Tequila Sunrise cocktail. ܓiÌ ˆ˜}ÌÀ>`ˆÌˆœ˜>]ÕÃ̏ˆŽiÌ i7 ˆÃŽiÞ Sour cocktail. ADDING DECORATION

The amount of decoration will depend on your quote and personal style.

-œ“ï“iÏiÃÈÓœÀi°vޜÕ >Ûi>ȓ«i]ˆ˜Ã«ˆÀ>̈œ˜- You as the artist have the opportunity to decide if your >]œÀÀœ“>˜ÌˆVµÕœÌiޜÕ“ˆ} ÌÜ>˜Ì̜ÕÃiiÃÃ`iVœÀ>- «ˆiVià œÕ`Liˆ““i`ˆ>ÌiÞi}ˆLi]œÀˆvޜÕÜ>˜ÌˆÌ tion and let the letters stand out. ̜Li>ÀÌwÀÃÌ]iÌÌiÀÃÃiVœ˜`°˜Ì ˆÃiÝ>“«i>LœÕÌ Liˆ˜}µÕˆÀŽÞ>˜`“ˆÃ՘`iÀÃ̜œ`]>œÌœvVœœÀvՏ decoration is appropriate. THUMBNAIL SKETCHES

Thumbnail sketches should be no larger Fill in words. Thumbnail sketches are Ì >˜£É{œv>«>}i°-Ì>ÀÌÜˆÌ >˜œÕ̏ˆ˜i] meant to be rough. “>À}ˆ˜Ã]>˜`ÛiÀÞÀœÕ} }Ո`ið

You can use lines to abbreviate less important words

/ ˆÃˆÃÌ ï“i̜ÌiÃÌœÕÌ«>ˆÀˆ˜}`ˆvviÀi˜ÌiÌÌiÀˆ˜}ÃÌޏiÃ]«>}iœÀˆi˜Ì>̈œ˜]`iVœÀ>̈œ˜]>˜`>ޜÕÌœ«Ìˆœ˜Ã° FULL SIZE SKETCH

čvՏÈâiÎiÌV ˆÃ`À>ܘˆ˜«i˜Vˆœ˜Vœ«Þ«>«iÀ]>ÌÌ ivՏÈâiœv Add body and decoration to the lettering. You do not need to ޜÕÀw˜>«ˆiVi°9œÕÀw˜>«ˆiViV>˜Li>˜ÞÈâiÕ«̜n°x»Ý££»° VœœÀ>˜ÞÌ ˆ˜}ˆ˜]>Ïœ˜}>ÃޜÕ >ÛiÌ ià >«iÃ>˜`«>Vi“i˜Ì Start with guides and a skeleton sketch. of your letters where you want them. You’ll be able to make small >`ÕÃ̓i˜ÌÃÜ i˜ޜÕÌÀ>˜ÃviÀ̜w˜>«>«iÀ° HAND LETTERING BOOKS

INSPIRATION “Slab Serif Type: A Century of Bold INSPIRATION WITH Letterforms” TUTORIALS º>˜`œL]č >Ì>œ}œv/Þ«i» by Steven Heller and Louise Fili by Michael Perry “The Joy of Lettering” “The Complete Book of by Walter Foster “In Progress” Chalk Lettering” by Jessica Hische by Valerie McKeehan “Hand Lettering Ledger” by Mary Kate McDevitt “The Golden Secrets of Lettering” “House Industries: The Process by Martina Flor Is the Inspiration” “Mastering Hand-Lettering: LÞč˜`Þ ÀÕâ],ˆV ,œ>Ì] Your Practical Guide to Creating º>˜`ÜÀˆÌÌi˜] Ý«ÀiÃÈÛiiÌÌiÀˆ˜} and Ken Barber and Styling the Alphabet” in the Digital Age” by Mye De Leon by Steven Heller and Mirko Ilic “Sharpie Art Workshop” ºˆ˜}iÀ«Àˆ˜Ì]/ i>ÀÌœv1Ș} by Timothy Goodman Handmade Elements in Graphic Design” by Chen Design Associates

“Scripts: Elegant Lettering from Design’s Golden Age” by Steven Heller and Louise Fili ARTISTS TO FOLLOW FOR INSPIRATION

INDIVIDUAL ARTISTS FEATURE ACCOUNTS Jess Griscti (JamMaster): @jessmakestype These accounts share Jessie Katz Greenberg (JamMaster): @jessiekatzgreenberg work from various artists. Jessica Hische: @jessicahische @goodtype Mary Kate McDevitt: @marykatemcdevitt @smartfonts Kate Bingaman-Burt: @katebingburt @type.gang Lauren Hom: @homsweethom @typetopia Chris Piascik: @chrispiascik @thedailytype Martina Flor: @martinaflor @drunkonlettering Phoebe Cornog: @phoooebers @happyletteringchallenge Roxy Prima: @roxyprima @typographyinspired Martina Martian: @martinamartian @typism Ade Hogue: @adehogue Jon Contino: @joncontino Ken Barber: @typelettering Dina Rodriguez: @lettershoppe Eric F: @efdot Mye De Leon: @myedeleon Nick Misani: @nickmisani Becca Clason: @beccaclason Ashlee Arceneaux Jones: @smallchalk Mike Meyer: @mikemeyersignpainter