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Home , Bembo, Centaur (typeface), Claude Garamond, Francesco Griffo, Goudy Old Style, Movable type

April 2005

Typography from Gutenberg to Computers

ne of the best things about being a ac is recognizing the role our M illan O profession has played in the M educational, political, and religious life of Graphics mankind. In the , before Ltd. was invented, scribes made by hand- copying in distinctive calligraphic MacMillan Graphics, Ltd. lettering. A single could take years to Park 50 TechneCenter produce using this method, meaning that only 2002 Ford Circle the church and nobility could afford them. Milford, OH 45150 (513) 248-2121 Printing made it possible to produce whole Fax (513) 248-5141 books in weeks rather than years. This, in turn, books. was cast from molten metal poured enabled the rapid spread of knowledge, ideas, Web site: into carved molds; the task of carving the molds www.macgra.com , and news, profoundly shaping the was the done by typographers. Gutenberg himself development of whole societies. FTP site: fashioned a containing over 300 characters, ftp.macgra.com Many people believe that the invention of including flourishes and ligatures, to simulate the Email: printing hinged on the development of the look of hand lettered Gothic script. He also [email protected] . Derived from presses used to invented a variable-width mold to cast type from squeeze the oil from olives and juice from metal and perfected a blend of , , grapes, the first printing presses used a heavy and that resulted in very durable type. screw to force a block of type against the Early printers as typographers below. Prior to the development of printing, lettering But that’s only half the story. It wasn’t until styles were confined to the calligraphic styles of perfected the of scribes. Uncial lettering (from Latin uncial in 1458 that the printing press meaning inch-high) was used during the Roman Would you like realized its full potential. Movable type – letters Empire; this gradually evolved to Celtic more tips? of the , numerals, and Roundhand (developed in Ireland). Later, during Try our weekly email marks constructed of durable metal – could be the reign of Charlemagne, the king ordered a newsletter – Tuesday assembled into a of text, then disassembled standardized lettering style to be used throughout Tips. To be added to the and re-used to create a new page of text. the Holy Roman Empire – Carolingian lettering. mailing list, send any Finally, a lettering style called Black Early printers needed both a printing press and a email message to (sometimes called Old English or Gothic) type font – the set of movable type – to produce [email protected] developed in Germany. Black Letter was adapted from Gutenberg to Computers (continued) by Gutenberg for the movable type used to print French literature into English for the Duchess of the 42-line (named for the number of lines Burgundy, Caxton brought printing to England per page), which is also known as the Gutenberg when he opened a print shop in . In Bible or the Bible (for the place where it 1477, he published the first book in English, and was produced). over a span of 14 years he printed more than 70 books. Some of the best-known books printed by Because type was so critical to early printers, “The clarity and Caxton include Troilus and Creseide, Morte many were also typographers, or employed them. regularity of Roman 'Arthur, The History of Reynart the Foxe, and One example is (1420-1480), a The Canterbury Tales. type was more printer and publisher originally from France who aesthetically pleasing studied with Gutenberg and eventually settled in The first and easier to read , . Jenson developed the first In 1530, Claude (1490-1567) than Black Letter.” standardized for printers. Jenson’s types established the first metal type manufacturing – known as Old Style – are regarded as among the factory and began to produce for printers. very best of the . Many in His skill as a punchcutter (type carver) meant use today (such as ) are based that his carvings of type molds produced superior on Jenson’s designs. type characteristics. Thus, his fonts became sought after by printers of the time, and the type Old Style typefaces are adaptations of Roman foundry became a business enterprise. Garamond “It is likely that type – a style influenced by the letter forms also cut the classic Old Style typeface bearing his several factors had, carved on classical Roman architecture. The name, which is considered one of the best faces clarity and regularity of was more until that time, in all typography. aesthetically pleasing and easier to read than influenced the Black Letter. In addition, it adapted well to metal continuance of serifs Developing lettering styles typecasting, hastening the move away from the For the next 200 years – from the late 1600s to at the end of letters.” Black Letter style used by Gutenberg. the late 1800s – the printing press and the science of typecutting had only minor Old Style fonts are conservative in design, very refinements. Then in 1814 of London readable, and well suited to writing long introduced the first steam press to replace hand- documents. Old Style typefaces whose names you operated presses; in 1868 the rotary steam press may recognize include , , was introduced. Benguiat, , , Times Roman, , Jenson, and . Type styles, which had continued to evolve through several periods (Transitional, Modern, Slab Nicolas Jenson and (credited ) underwent a major change in the late 19th Printers mark of Aldus with developing ) both designed type and early 20th century with the development of Manutius for (1450-1550), a publisher and sans serif type faces. (Sans serif means without serifs printer. Manutius founded the first successful in French). It is likely that several factors had, until mass market house, called the Aldine that time, influenced the continuance of serifs at Press. If the name Aldus seems familiar, it may be the end of letters. First is tradition – all hand because in 1985, Paul Brainard named the first lettering styles used by scribes had serifs, and cast program Aldus Pagemaker. metal type was a continuation of hand lettering. Another early typographer was William Caxton Secondly, serifs help the human eye move from (1421-1490), credited with developing Gothic letter to letter, thereby facilitating reading. type (a form of Black Letter). An English Regardless of the simple, clean, and ultimately Printers mark merchant and diplomat who worked translating of Nicolas Jenson pleasing design of sans serif type faces, their Typography from Gutenberg to Computers (continued) introduction was so controversial that as a group Garde, , ) and Humanist the fonts were called Grotesque. Notable (, ). Sans serif typefaces became “Sans serif typefaces Grotesques include , Grotesque, , very popular in the 1920s and 30s. became very popular , and . The Grotesque in the 1920s and 30s.” style later was joined by Geometric (Avant

Type Tips

well-designed page of type examples: Old Style or Modern can be contains no more than two mixed with Transitional; or A different type faces or four Geometric with Modern; Slab Serif with TRICKS different type variations (size, weight, slant, Grotesque. tips width). • Remember that when fonts are too different, & • For one-face projects, create contrast by they don’t work well as a pair. Contrast is varying the size of the type. strongest between two fonts with many opposite features but some common traits. “For one-face • If using a family of styles, mix the roman projects, create version with its variants such as weight • Be careful about scaling fonts. It may be (bold, demi-bold), slant (italics or oblique) tempting to scale a font to make it fit into contrast by varying and width (condensed, extended). the space available. But be aware that the size of the type.” scaling distorts a font’s design, and excessive • If pairing historic styles, the basic rule is: serif scaling may reduce . fonts work well with sans serifs. Some

of Times Roman separate from Monotype and . What is the Linotype; it was granted in 1945. With three companies all holding a legal history of the Times trademark to the name Times Roman, there was the inevitable legal maneuvering to determine & who had rights to the name in which countries. QA Roman font? questions and answers The result was that Linotype and its licensees (Adobe and Apple, for instance) continue to use the name Times Roman while Monotype and its “During World War A. The Times of London licensees (Microsoft, for one) use the name Times newspaper developed the Times Roman font in New Roman. II, the American 1932 under the direction of Stanley Morrison. Linotype Company Classified as a Transitional typeface, In the late 1980s Monotype redrew its Times applied for a it was originally cut by the Monotype New Roman and Adobe upgraded its version of trademark Corporation in England. The design was also Times. Later Microsoft and Apple each produced licensed to Linotype because the Times used a version (Times New Roman and Times Roman, registration ...” Linotype equipment for setting type. During respectively) in TrueType format. There are World War II, the American Linotype subtle differences between the versions, though Company applied for a trademark registration most users don’t notice them. Park50 TechneCenter PRSRT STD 2002 Ford Circle US Postage ac Milford, OH 45150 PAID MMillan Permit #271 raphics 513-248-2121 Milford, OH GLtd. Fax 513-248-5141 www.macgra.com Typography from [email protected] Gutenberg to Computers Please Route to the Printing Buyer

Finding Fonts

s with so many things available Times, London, Press Roman, and Tms Rmn. on the Internet, finding a new Some pseudonyms for Helvetica are Helios, A font to use can be extremely , Megaron, and Triumvirate. III DEA easy. However, before you decide to download it for use in a document, please consider that There is another, more practical, reason to CORNER you actually may be stealing someone’s avoid using pirated or reverse-engineered intellectual property. fonts – they are less likely to be of high quality, and therefore will produce a poor If you purchase a font from a legitimate type quality rendering. In addition, we may not “...a font can be plagiarized foundry, it will come with a licensing be able to RIP (raster image process) your agreement and credit given to the font document if it contains non-standard fonts. and renamed without designer. Beware of fonts being offered for free infringing on the or very inexpensively, without a licensing Here are our recommendations on acquiring trademark.” agreement or credit given to the designer. fonts: These could be reverse-engineered or pirated. •Download fonts only from legitimate type foundries and Most fonts from legitimate type foundries are designers. trademarked, though the trademark protects the name only, not the design. Therefore, a •Avoid fonts found on shareware font can be plagiarized and renamed without web sites. infringing on the trademark. Some •Don’t give copies of fonts to your pseudonyms for Times Roman are English friends.