the holywell guide to … typefaces type classification Aa Aa AaAa Aa Aa SERIF SANS-SERIF SLAB SERIF SCRIPT MONOSPACE DISPLAY BLACKLETTER
Serif typefaces can Sans-Serif typefaces Slab Serif or Egyptian Script typefaces Monospace typefaces Display typefaces Blackletter typefaces be categorized into can be separated into Serifs, are a type are based upon the are fonts whose are usually used are the earliest three main groups. three main groups – of serif typeface varied and often fluid letters and characters at larger sizes and typefaces used, Humanist or Old Humanist, Traditional characterised by thick, stroke created by each occupy the not for body copy. they resemble the Style, Traditional and Geometric block-like, rounded or handwriting. They same amount of They usually have a blackletter calligraphy and Modern. Helvetica Neue square serifs. can be formal and horizontal space. very bold decorative of that period time. Baskerville by Max Miedinger Caecilia LT casual. Courier nature. Cloister Black (example above) by John Baskerville by Linotype Shelley Andante by Howard Kettler KiloGram by Morris Fuller Benton (example above) (example above) by Matthew Carter (example above) by Karl Martin Sætren (example above) (example above) (example above)
TYPE TIPS TYPE TIPS TYPE TIPS
Avoid using fonts that are Adobe Garamond Pro Regular Some fonts can Limit yourself. Adobe Caslon Pro Regular too similar to each other look good big USE A MAXIMUM OF THREE Use fonts that complement Caecilia Heavy but can look thin and fragile when small contrasting typefaces and show contrast between sections Pill Gothic 600mg Light
When choosing a typeface for a design don’t use Some typefaces can look good when Try to limit your design to a maximum typefaces that are too similar, they will not provide used at a larger size, but look thin and of three contrasting typefaces. When enough of a counterpoint to each other. They’re basically fragile when used small. This can make using a single typeface, pick a large saying the same thing. Use typefaces that complement some type very difficult to read as family with a range of weights and and contrast with each other. This will give you distinct body copy, and on solid backgrounds, widths. Too many typefaces can flavours and textures. thin strokes may fill in. make your design messy and show no consistency.
type characteristics Aa Aa Aa Aa Aa Aa Aa Light Regular Italic Bold Condensed Extended Rounded
TYPE TIPS TYPE TIPS TYPE TIPS
T T Don’t use weights that are Helvetica Neue 65 Medium 100% 0˚ too similar to each other Helvetica Neue 75 Bold Condensed fonts are not italics are not slanted letters Use weights that complement Helvetica Neue 75 Bold horizontally scaled typefaces Italics are used to enhance and show contrast between sections Helvetica Neue 45 Light Condensed fonts can also be understanding in text, making it known by other names, ‘narrow’ easy to pick out key words. They are When designing it is important to develop a hierarchy, or ‘compressed’. They can be used commonly used to highlight names, between headings, sub-headings and body copy. This can to save space and have a modern, titles or foreign words in an article. be done with font weights and sizes. It is important not to compact and authoritative feel. use weights that are too similar to each other. Some typefaces do not contain a Some typefaces may not contain an condensed font. Don’t horizontally italic font, bear this in mind when Use contrasting font weights to differentiate different scale a regular typeface, it makes the picking a typeface. Don’t force an levels of headings. type look squashed. italic with a pseudo italic.
type anatomy
OPEN COUNTER EYE TITTLE ASCENDER HAIRLINE SHOULDER HOOK CROSS STROKE MIDLINE CAP HEIGHT x HEIGHT BASELINE
APERTURE FINIAL SPUR SERIF LEG TEARDROP TERMINAL CROTCH COUNTER
BOWL ARCH ARM STEM EAR ASCENDER HEIGHT
DESCENDER HEIGHT SPINE CROSSBAR TAIL DESCENDER LINK LOOP
conveying the right message
SANS SERIF SERIF FORMAL SCRIPT HANDWRITING SCRIPT SERIF ITALIC SLAB SERIF SANS SERIF EXPANDED Neutral Classic Elegant Casual “Quote” Urban Bold! Akkurrat Light Bembo Regular Shelly Andante Freestyle Script Adobe Caslon Pro Italic Caecilia LT Bold Swiss 721 Black Ext.
SANS SERIF MODERN SERIF GEOMETRIC SANS SERIF MONOSPACED SANS SERIF ROUNDED DISPLAY SANS SERIF ITALIC CONDENSED AUTHORITY GLAMOUR RETRO DATA Friendly display Let’s go!
Interstate Condensed Bodoni Book Futura Book Courier Medium Swiss 721 Bold Rounded KiloGram Helvetica Neue Bold Italic
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