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Sans Serif Typefaces By: Years, All of Which Were Designed by Ben- Ton and Issued by A.T.F

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Sans Serif Typefaces By: Years, All of Which Were Designed by Ben- Ton and Issued by A.T.F Category Serif Classification Transitional Designer(s) Henry Baskerville Foundry Baskerville NB Here using Baskerville URW from Adobe Typekit BASKERVILLE Baskerville is a transitional serif typeface designed in 1757 by John Baskerville (1706–1775) in Birmingham, England. Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the newer styles of Giambattista Bodoni & Firmin Didot. References Wikipedia : Baskerville Font: The Sourcebook Black dog Publishing Pau and Berger eds: 30 Essential Typefaces for a Lifetime History CHARACTERISTICS In Birmingham, England, Henry Baskerville ad- vanced the use of more delicate typefaces that could The Baskerville typeface is the result of withstand the repeated poundings on the press. He John Baskerville’s intent to improve upon also developed smoother paper so the typefaces could the types of William Caslon. He was aim- print without breaks or clogs. Had an airy quality ing at simplicity and quiet refinement due to the lightness of the letterforms and generosity though: of the page margins. Melted down his type after each printing. • increasing the contrast between thick and thin strokes Baskerville’s typeface was the culmination of a larg- • making the serifs sharper and more er series of experiments to improve legibility which tapered also included paper making and ink manufactur- • shifting the axis of rounded letters to a ing. His background as a writing master is evident more vertical position. in the distinctive swash tail on the uppercase Q and • making curved strokes more circular in in the cursive serifs in the Baskerville Italic. shape and making characters more regu- lar. In 1757, Baskerville published his first work, a col- • distinctive swash tail on the uppercase Q lection of Virgil, which was followed by some fifty • cursive serifs in the Baskerville Italic. other classics. In 1758, he was appointed printer to the Cambridge University Press. It was there in These changes created a greater consisten- 1763 that he published his master work, a folio cy in size and form. Bible, which was printed using his own typeface, ink, and paper. The perfection of his work seems to have unsettled his contemporaries, and some claimed the stark contrasts in his printing damaged the eyes. Abroad, however, he was much admired, notably by Pierre Simon Fournier, Giambattista Bodoni (who intend- ed at one point to come to England to work under Regular Regular REGULAR him), and Benjamin Franklin. Italic Italic ITALIC After falling out of use with the onset of the modern typefaces such as Bodoni, Baskerville was revived in Bold Bold BOLD 1917 by Bruce Rogers, for the Harvard University Press and released by Deberny & Peignot. Bold Italic Bold Italic BOLD ITALIC Digital versions are available from Linotype, URW++, Monotype, and Bitstream as well as many others. The Baskerville typeface was used as the basis for theMrs Eaves typeface in 1996, de- signed by Zuzana Licko. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 20,000 LEAGUES UNDER THE SEA CHAPTER 1 A SHIFTING REEF The year 1866 was signalised by a remarkable incident, a mysterious and puzzling phenomenon, which doubtless The year 1866 was signalised by a remark- no one has yet forgotten. Not to mention rumours which able incident, a mysterious and puzzling agitated the maritime population and excited the public phenomenon, which doubtless no one has mind, even in the interior of continents, seafaring men were particularly excited. yet forgotten. Not to mention rumours which agitated the maritime population and excit- The year 1866 was signalised by a remarkable ed the public mind, even in the interior of incident, a mysterious and puzzling phenomenon, continents, seafaring men were particularly which doubtless no one has yet forgotten. Not to excited. mention rumours which agitated the maritime pop- The year 1866 was signalised by a remarkable inci- ulation and excited the public mind, even in the dent, a mysterious and puzzling phenomenon, which interior of continents, seafaring men were particu- doubtless no one has yet forgotten. Not to mention larly excited. rumours which agitated the maritime population and excited the public mind, even in the interior of The year 1866 was signalised by a remarkable continents, seafaring men were particularly excited. incident, a mysterious and puzzling phenome- non, which doubtless no one has yet forgotten. The year 1866 was signalised by a remarkable incident, Not to mention rumours which agitated the a mysterious and puzzling phenomenon, which doubtless maritime population and excited the public no one has yet forgotten. Not to mention rumours which mind, even in the interior of continents, seafar- agitated the maritime population and excited the public ing men were particularly excited. mind, even in the interior of continents, seafaring men were particularly excited. The year 1866 was signalised by a re- The year 1866 was signalised by a remarkable incident, a markable incident, a mysterious and mysterious and puzzling phenomenon, which doubtless no one has yet forgotten. Not to mention rumours which agitated the puzzling phenomenon, which doubtless maritime population and excited the public mind, even in the no one has yet forgotten. Not to mention interior of continents, seafaring men were particularly excited. rumours which agitated the maritime The year 1866 was signalised by a remarkable incident, a mysterious population and excited the public mind, and puzzling phenomenon, which doubtless no one has yet forgotten. Not to mention rumours which agitated the maritime population and The year 1866 was signalised by a remarkable excited the public mind, even in the interior of continents, seafaring men were particularly excited. incident, a mysterious and puzzling phenome- non, which doubtless no one has yet forgotten. The year 1866 was signalised by a remarkable incident, a mysterious and puz- zling phenomenon, which doubtless no one has yet forgotten. Not to mention Not to mention rumours which agitated the rumours which agitated the maritime population and excited the public mind, maritime population and excited the public even in the interior of continents, seafaring men were particularly excited. Merchants, common sailors, captains of vessels, skippers, both of Europe and America, naval officers of all countries, and the Governments of several States on the two continents, were deeply interested in the matter. The year 1866 was signalised by a re- markable incident, a mysterious and puzzling phenomenon, which doubtless no one has yet forgotten. Not to mention rumours which agitated the maritime population and excited the public mind, Bodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960s periodicals. • Journal de Bruxelles, was a French revolutionary BODONI republic newspaper edited during the French occu- pation of Brussels. In the 21st century, the late manner versions contin- ue to be used in advertising: Category Serif • Poster Bodoni is used in Mamma Mia! posters. Classification Didone or modern, earlier ver- • Hilton Hotels for restaurant or bar menu content. sions are transitional • Sony's Columbia Records (owned by CBS from Designer(s) Giambattista Bodoni 1938 to 1989) utilizes Bodini for their wordmark. • Nirvana's logo is written with Bodoni (specifically Date created 1795-8 Bodoni Poster-Compressed). Variations Berthold Bodoni Antiqua • Bauer Bodoni Black is used for Carnegie Mellon LTC Bodoni 175 University's wordmark. • Bauer Bodoni Roman is used for Brandeis Uni- Linotype Bodoni versity's wordmark. Bauer Bodoni • Tom Clancy used Bodoni font for the artwork of Filosofia all his affiliated works until his novel Dead or Alive. • A variation of Bodoni called "Postoni" is the primary headline font for The Washington Post newspaper. http://www.christinelai. • Roman Bauer Bodoni is used in Slow Food’s com/2014/10/bodoni-spec- logotype imen-poster.html Early manner versions are occasionally used for fine book printing. • Bodoni was the favorite typeset of Ted Hughes, UK Poet Laureate, 1984–1998. • used in Manila Bulletin's headline text until the early 2000s. References Wikipedia : Bodoni Font: The Sourcebook Black dog Publishing Pau and Berger eds: 30 Essential Typefaces for a Lifetime History Characteristics Bodoni refers to a series of serif typefaces first designed Distinctive characteristics of Bodoni include: by Giambattista Bodoni (1740–1813) in 1798. Bodoni • overall geometric construction and rational axis - straight admired the work of John Baskerville increased stroke strokes that go against the natural handwriting curve. contrast and a more vertical axis but took them to a • extreme contrast between thick and thin strokes - in the more extreme conclusion. He also studied in detail the 18th Century Bodoni would have used a pointed quill that designs of French type founders Pierre Simon Fournier enabled writing to change quickly between thick and thin and Firmin Didot. strokes. • narrow underlying structure Bodoni had a long career and his designs evolved and • flat, unbracketed serifs varied. He was an expert printer who ran a prestig- ious printing-office under the patronage of the Duke Lower case: of Parma. The design of his type was permitted by • Round dot over the letter i. and showcased the quality of his company’s work • Double story a. in metal-casting, printing and of the paper made in Parma.The hairline serifs and fine strokes reflected a Upper case: high quality of casting, since on poor-quality printing • The tail of the Q is centered under the letter. equipment serifs had to be large to avoid wear snapping • The J has a slight hook. them.The smooth finish of his paper allowed fine detail • There are two versions of R, one with a straight tail and to be retained on the surface.
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