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PROG RAMS'=--- Television Division --`"=- STATIONS _ 465 PROD-DISTRI$UTORS±± PROG RAMS'=--- TELeViSioN DiViSiON NATIONAL SCREEN SERVICE CORP. NEW YORK 1600 BROADWAY CIRCLE 6-5700 HOLLYWOOD 7026 SANTA MONICA BLVD. HOLLYWOOD 5-3136 LONDON NASCRENO HOUSE SOHO SQ., LONDON W1 HARRY WISMER Programs Sponsors BETHLEHEM SPORTS TIM E Bethlehem Steel Co. GENERAL SPORTS TIME General Tire riz Rubber Co. THIS WEEK IN SPORTS International News Service NOTRE DAME FOOTBALL Pontiac Motors GREATEST MOMENTS IN SPORTS U.S. Air Force Fox Movie tone News lA If you are looking for a new cartoon series or planning animated commercials, If you are looking for original ideas, If you are looking for a studio that can produce the complete product, COURAGEOUS CAT Stop looking! Your search is over when you call us. TRANS ARTISTS PRODUCTION, INC. Executive Office California Studio 3 West 57th St. 731 North La Brea New York, New York Los Angeles, California PLaza 1-4352 WEbster 1-1639 2A LATE RELEASE FEATURES let »wile, titian LOCK FIRST TIME ON OSIER TV A truly great package of late release-full length features assembled by Jayark, produced by major studios and featuring the biggest stars in the business TUE Citol CLOapWN Sold in 128 markets. One of the most popular cartoon features of the day. Available in black & white or color Write or phone for availabilities. JAYARK FILMS CORPORATION Reub Kaufman, President 15 EAST 48th ST., NEW YORK 17, N. Y. MUrray Hill 8.2636 699 N. Bronson Ave., Hollywood 4, Calif. H011ywood 2.6169 3A FILM does the "impossible"! That's how it happens thct ycu and others, with arimation ! As c matter mill cm> cf cther viewers can see (and of fact, if s :ilm that makes oolh gh- remember) --he lion s -r piling Wz11 S-reet. polish commercial! and animation nos- Same will io man., other ccrrmer- sible csseres you of coverage and c cils, sprre -ich with optical effects ... penetrat cri world -over. Far more information. write Mallon Picture F Im Department EASTMAN KDDAKI COMFANY, Rochester 4, N.Y. East Coast Division Midwest Jivis'on West Coast Division 342 Macison ivrue 1 3C East Rc n3olpls Drive 6701E, Santa Mania ikd New Yo -k 17 N.'. Chicago 1, III. Hollywood 38, Coif or Ye. J. German, Inc. Agents for the sclv and distriaotion of Eas-n an Professions Motion Pictue F lms, PRODUCER: MPO VIDEOTRONICS, Inc. Fort Lee, N. J., Chicago, II ., Hollywood. Car-. ADVERTISER: Dreyfus Corporation ADVERTISING. AGENCY: Doyle Da n e Bernbatim, Inc. _A mho./ ingitution .2JidribuEor3 and._/Ftgenf3 for EASTMAN PROFESSIONAL MOTION PICTURE AND TELEVISION FILMS The Recognized Standards in all Fields of Photographic Recording FORT LEE, N. J. HOLLYWOOD, CAL. CHICAGO, ILL. * * 5A A WORLD OF DIFFERENCE that makes for superior programming Sportfolio Greatest Headlines of The Century Almanac Playboy's Penthouse The Invisible Man Spunky and Tadpole The Adventures of Robin Hood My Little Margie Decoy The Big Story International Detective Police Station What Are the Odds? Trouble With Father Star Performance The Star and The Story Dateline Europe Overseas Adventure Cross Current My Hero Willy Colonel March of Scotland Yard The Hunter Sword of Freedom 4-411. The Buccaneers The Adventures of Sir Lancelot OFFICIAL FILMS, INC. The Adventures of the Scarlet Pimpernel Rocky Jones, Space Ranger 25 West 45th Street New York 36, New York PLaza 7-0100 Cartoon Library 6A 7961 INTERNATIONAL TELEVISION ALMANAC Editor: CHARLES S. AARONSON Associates: JAMES D. IVERS, G. H. FAUSEL, PETER BURNUP, SAM BERNS, PINKY HERMAN QUIGLEY PUBLICATIONS + NEW YORK Foreword THIS IS the sixth edition of a reference book that is devoted to the business of television with due cognizance of its relationship to the business of motion pictures. As a com- panion volume of International Motion Picture Almanac (which has entered its 33rd year), International Television Almanac enjoys the editorial resources of Quigley Publications in both industries of the screen. In the 1961 edition, the facts of the television industry specifically are again brought up to date, compiled and arranged for convenient use by the staff of Quigley Publications with the expert inclusion of data on people, or- ganizations and services of motion pictures that also are pertinent to television. With the 1961 edition, International Television Almanac carries forward a service for the whole business world of the screen. -MARTIN QUIGLEY 1961 INTERNATIONAL TELEVISION ALMANAC Contents copyrighted 1960 by Quigley Publishing Company, New York. Publications of general circulation may reproduce material in this volume if proper credit is given Interna- tional Television Almanac; reeroduction by all other pub- lications without written permission is expressly forbidden. PRINTED IN THE UNITED STATES OF AMERICA 2 STATISTICS Network and Station Operations There were 521 commercial stations operating in the United States as of June, 1960 located in some 300 markets and serving more than 46,000,000 families. TOTAL REVENUE OF TELEVISION NETWORKS AND STATIONS Year Revenue 1953 432,700,000 1947 $1,900,000 1954 593,000,000 1948 8,700,000 1955 744,700,000 1949 34,300,000 1956 896,900,000 1950 105,900,000 1957 943,200,000 1951 235,700,000 1958 1,030,000,000 1952 324,200,000 1959 1,163,000,000 BROADCAST REVENUES, EXPENSES, AND INCOME OF TELEVISION NETWORKS AND STATIONS (Million dollars) 1959 1958 1957 1956 1955 1954 Revenues $1,163.9 $1,030.0 $943.2 $896.9 $744.7 $593.0 Expenses 941.6 858.1 783.2 707.3 594.5 502.7 Income (before Federal tax) - 171.9 160.0 189.6 150.2 90.3 17 Net- Total 3 works 502 Networks Owned and Other and 519 3 Operated TV TV Networks Stations Stations Stations Breakdown for 1959 Millions of $ A. Revenue from the sale of time: 1. Total network time sales $443.3 - 2. Deduct from network revenue: a. Paid owned and operated st. 30.5 - - b. Paid affiliated st. 155.5 - - - 3. Non -network time sales: a. National and regional advt. - $92.6 $331.6 $424.2 b. Local advertisers - 27.3 173.3 200.6 Total non -network time sales. - 119.9 504.9 624.8 4. Total time sales 287.8 150.4 632.4 1,070.6 6. Deduct commissions to agen- 180.2 cies, representatives, etc.... 66.7 21.9 91.6 7. Net time sales 221.1 128.5 540.8 890.4 B. Revenues from incidental broad- cast activities 217.4 9.1 47.0 273.5 Total broadcast revenues 438.5 137.6 587.8 1,163.9 Total broadcast expenses 406.5 81.7 453.4 941.6 Broadcast income (before income tax) 32.0 55.9 134.4 222.3 9A Dial Turning: a popular American spo rt (OR HOW THE PUBLIC EXPRESSED ITS VIEWING PREFERENCES IN THE '50S) 40 t, io - 39 8 392 O 30 30.9 30.1 ABC-TV 5 '32.1 30.7 -e NET Y 30.0 ,130.5 7.3 28.4 .23.3 20.5 16.7 Average ;13 5 Share of ABC -TV Audience II : '53259 953 1954 1955 19,56 1957 19 i959' SOURCU,SUNDAY.SATURDAY 11.0 30 P.N. NIELSEN muLTIALTeg>fix MAAKITS. OCC 1953-19541. NIELSEN 24 N.R.CTI DEC 1 ,99 10A In the '50s television came of age. Its growing pains were necessarily marked by occasional dislocations and disenchantments as well as by many brilliant cultural achievements. And in the '50s, as television emerged as the world's largest mass medium, it became clear that the television audience is actually many audiences, with widely diverse tastes. The programming obligations of the broadcasters must therefore be based on a democratic concept of cultural freedom-that is, the rights of the people to want what they want when they want it. Obviously no one is told what to watch in this country. Instead of arm -twisting, we go in for dial -twisting. It is this broad freedom of choice, as it naturally evolved in the '50s, which makes the graph on the left worth noting. This graph shows at a glance how consistent has been ABC's gain in average share of audience' over the peak viewing periods of seven Decembers. Today, in a medium where cultural democracy supplies the most definitive of measurements, ABC has now gained the largest share of audience* This is an expression of popularity achieved, it would seem, by giving more people what they want when they want it. This will continue to be our goal for the sixties. ABC TELEVISION llA The statistics herein have been compiled from varied sources within the Television industry and the Government, inclusive of the Federal Communications Commission, U. S. Department of Commerce, Radio -Electronics -Television Manufacturers Association, NBC Research De- partment, Publishers Information Bureau, Nielsen Television Index, American Research Bureau, Television Bureau of Advertising. NETWORK TELEVISION GROSS TIME BILLINGS January-December January -September Percent Percent 1958 1959 Change 1959 1960 Change American $103,016,938 $125,665,324 +22.0 $86,744,444 $112,721,410 +29.9 Columbia 247,782,734 266,355,269 +7.5 195,350,810 204,356,596 +4.6 National 215,790,729 235,290,937 +9.0 169,188,474 177,318,634 +4.8 Total $566,590,401 $627,311,530 +10.7 $451,283,728 $494,386,640 +9.6 MONTH BY MONTH-1959 ABC CBS NBC TOTAL January $10,647,078 $22,129,248 $19,299,853 $52,076,179 February 10,024,460 20,806,220 18,053,828 48,884,508 March 11,565,031 23,265,395 20,728,315 55,558,741 April 10,309,263 22,077,285 19,739,816 52,126,364 May 9,946,570 22,298,271 19,674,494 51,919,335 June 8,930,114 21,171,128 17,984,845 48,086,087 July 8,391,470 21,269,782 17,883,111 47,544,363 August 8,205,520 21,137,261 17,298,527 46,641,308 *September 8,724,938 21,196,220 18,525,685 48,446,843 October 12,537,020 23,610,441 22,883,291 59,030,752 *November 13,103,250 23,458,970 21,765,361 58,327,581 December 13,280,610 23,935,048 21,453,811 58,669,469 $000,000,000 $000,000,000 $000,000,000 $000,000,000 * Figures revised as of 2/10/60.
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