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SALES DISCUSSION GUIDE

Cloud Computing: The Hot New Market

Cloud computing is one of the hottest new trends in IT, promising tremendous revenue opportunities for you. Research firm In-Stat projects cloud computing and managed hosting spending by U.S. businesses to surpass $13 billion in 2014, up from less than $3 billion.1 Analyst firm IDC predicts2 that in 2011 public and private clouds will drive 15% of IT spending, growing four to five times the rate of the overall IT market. Additionally, cloud and traditional service providers will account for 12% of IT infra- structure spending, growing to 20% by 2014. As such, cloud service providers and enterprises building public and private cloud data centers are looking for powerful, energy-efficient, and cost-effective hardware and to deliver flexible and competi- tive cloud services. What’s In It for You? Win with AMD and Microsoft

AMD and Microsoft have worked together for years, from the Because we provide a high-octane, green-and-mean combo: executive office to the engineering lab, to sure that our Performance, Power Efficiency, and Price. Data centers hardware and software work together to deliver maximum powered by AMD and Microsoft have the massive number power at minimum prices. By selling Windows ® 2008 of cores and needed to build a flexible, R2 solutions based on AMD processors, you can: responsive cloud environment that can meet a wide range of needs and the power efficiency to you save annual Increase your competitive edge by delivering a high- ▪▪ electrical costs. performance, power-efficient, low-cost cloud computing platform. ▪▪ Generate new business by selling into the fast-growing cloud space. ▪▪ Solidify your role as a trusted advisor by providing familiar, cost-effective, and easy-to-manage technolo- gies that help your customers drive down costs of doing business.

1 US Business Spending by Size of Business and Vertical, 2009–2014: Cloud Computing and Managed Hosting Services (#IN1004792VSMSE), www.instat.com 2 December 2010, IDC #225878, : 1 Executive Information: Top 10 Predictions Why AMD and Microsoft for Cloud Computing?

Performance

Together, AMD Opteron processors and the 2008 R2 deliver outstanding raw performance and scalability to handle peaks in cloud traffic and run the most demanding server workloads. ▪▪ Heavy-Duty Processing Power - With cores than any other processor (12 cores per processor or 48 cores in a 4P server), AMD delivers loads of incremental horse- power you need for a dense cloud environment. ▪▪ Superior Server Scalability - Cloud Service Providers can scale up or out with Opteron processors. Scale up massively with the industry’s first and only 12-core processor. Or scale out with smaller, more power-efficient servers. ▪▪ Maximum Density - Achieve maximum (VM) density with Opteron processors and R2 Service Pack 1 (SP1) Dynamic Memory. Dynamic Memory gives cloud service providers the flexibility to allot variable amounts of memory to VMs, and AMD Opteron provides maximum VMs per server.

SPECint _ rate2006 SPECfp _ rate2006 450 $3000 400 $2500 350 $2461 $2461 300 $2000 250 $1665 $1665 $1500 200 $1386 $1386 150 $1000 100 $500 50 0 $0 Opteron Xeon Xeon Opteron Xeon Xeon 6176 SE X5680 X6550 6176 SE X5680 X6550 Performance 1ku Price

Only AMD offers 12 cores per processor, giving AMD Opteron-based servers unparalleled scalability—as many as 48 cores in a 4P system. Power Efficiency Price

In a data center with thousands of servers, you need to We saved the best for last. Using AMD and Microsoft, balance flat-out performance with stingy energy efficiency. cloud service providers can drive down the cost of doing AMD and Microsoft beat the competition here with cutting- business with lower acquisition costs. This joint solution edge power efficiency features such as: gives hosting providers hot-rod performance and smart power usage at a lower cost than the competition3. ▪▪ by Default - Power management features built into Windows Server 2008 ▪▪ Socket-Compatible and Plug-Upgradeable - AMD R2 help provide energy savings right out of the . Opteron processors offer unparalleled consistency. ▪▪ Automated Energy Efficiency - AMD Opteron They all use the same die and , which means processors support Core Parking in Windows Server they use the same drivers and system interfaces. With 2008 R2, which consolidates processing onto the the same memory and I/O performance across all fewest number of processor cores and dynamically our processors, you can deploy virtual machines and operate at lower power and frequencies, depending on software to any server with no recoding. usage and workload. ▪▪ Increased Server Utilization - With 48 cores per ▪▪ Intelligent Power Consumption - Windows Server server, think of all the VMs you can run to support 2008 R2 Hyper-V fully supports AMD’s power customer demand without having to buy additional management tool — enhanced AMD PowerNow!™ servers. You get incredible efficiency from every AMD technology — to intelligently adjust power Opteron-based server. consumption of the processor according to usage, ▪▪ Lower Total Cost of Ownership - Reduce expenses without hampering available performance. with low acquisition and energy costs, server virtu- alization and consolidation, and by running multiple generations of servers that interoperate seamlessly in a single data center.

3 Based on similarly configured DL380 G7 from HP - :http://h10010.www1.hp.com/wwpc/us/en/sm/WF06b/15351-15351-3328412-241644-241475-4091412-5071463-5071464. , AMD http://h10010.www1.hp.com/wwpc/us/en/sm/WF06b/15351-15351-3328412-241644-241475-4132832-4160149-4160153.html InfoWorld Technology of the Year Award — Best CPU (parallel processing) AMD Opteron http://www.infoworld.com/d/infoworld/infoworlds-2011-technology-the-year-award-winners-285¤t=3 Meeting Customer Objections “I’d rather use Intel.” “AMD – aren’t they the cheap alternative?” Intel certainly has equity, no doubt. But, consider: Well yes, cheap if you mean less expensive, but not if you mean poorly performing. ▪▪ When looking at the complete story—price vs. performance—you can’t afford to overlook AMD. “AMD is for gamers and cheap , not servers.” ▪▪ AMD recently won several industry awards for its Yes, AMD has a strong reputation in the gaming industry but processor technology. The AMD Opteron 6100 AMD has also long been an innovator in servers. From be- Series processor received one of InfoWorld’s “2011 ing the first company to support x64 (the original AMD Technology of the Year” awards—the best CPU for Opteron processor) to silicon-based support parallel processing—and was noted as being “ideally to cloud-optimized platforms, AMD has a solid track record suited for dense computational work, such as virtualiza- of innovating, designing, and building leading-edge server tion hosting or running numerous parallel processes, technologies. where its tight design and massive number of cores deliver unprecedented computing throughput”. “Does the processor really matter?” ▪▪ AMD technology offered by all major server OEMs and Yes! AMD has a solid track record of success in developing has a solid track record of success, so we’re far from cost-effective and high-performing processors. 12-core and unknown. 6-core AMD Opteron processors are optimized for virtual- “AMD chips are not powerful enough.” ization and cloud computing—giving you the performance efficiency to handle real-world workloads while helping to On the contrary, the AMD Opteron-based servers are not reduce hardware, energy, and operational costs. only powerful enough – they’re knocking the socks off reviewers. Just look through critics’ reviews of the latest re- lease of the AMD Opteron 4000 and 6000 Series platforms. Your Engines!

Contact us to learn more about how we can help you rev up your server sales with AMD and Microsoft- powered cloud computing solutions. Or, start by visiting these : ▪▪ Learn more about how AMD and Microsoft work together to develop groundbreaking cloud computing solutions. ▪▪ Understand the top reasons to upgrade and optimize your datacenter with . ▪▪ Explore the capabilities of AMD and Microsoft to provide end to end solutions for cloud computing that span both virtual and physical datacenter scenarios. ▪▪ Explore the unique ability of the AMD and Microsoft solutions to deliver superior performance and energy efficiency at a low cost.

© 2011 , Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, AMD PowerNow!, AMD Virtualization, AMD-V, Dual Dynamic Power Management and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, and Windows Server are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdiction. PID # 49784A