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Home , History of Microsoft, Microsoft

The History of

A TRUE • In 1975 and create and sell their INTERNATIONAL first product, a BASIC computer language for the CORPORATION , and Microsoft was created • After high school Bill Gates attended to study Pre-law BY: Alana Juzenas Rakesh Sathiarupen • He dropped out of university Nick Mihailidis after he and Paul created Harmeet Brar BASIC and Microsoft was formed

Mission Statement Six Core Values i. Integrity and honesty • To enable and business throughout ii. Passion for customers, partners and the world to realize their full potential technology Delivering their mission globally iii. Open and respectful with others, and • Thinking and acting globally, enabling a diverse workforce that generates innovative dedicated to making them better decision making for a broad spectrum of iv. Willingness to take on big challenges customers and partners, innovating to lower and see them through the costs of technology, and showing v. Self-critical, questioning, and leadership in supporting the communities in committed to personal excellence and which we work and live self-improvement vi. Accountable for commitments, results, and quality to customers, shareholders, partners, and employees

Research Seven Core Business • Microsoft invests a significant portion of its Units revenue to pioneer new technologies and push the state of the art forward • There are 7 core business units to serve their customers in the • seeks innovative solutions in to your coming decade: life easier; they search out ways to improve i. Windows client that will you complete a task for your job, view and your home ii. Information worker photos and movies, info on the , iii. Microsoft Business Solutions and communicating with your family and iv. and Tools friends online v. Mobile and embedded Devices vi. MSN vii.Home and Entertainment

1 The Present Selected Products • Bill Gates is currently the worlds richest man • Desktop Applications • Access (relational management) • In 2000 • Excel (integrated ) became the second Chief • FrontPage (Web site publishing) Executive Officer of • MS Office (business Microsoft. Bill Gates has suite) taken on a new role as • Outlook (messaging and collaboration) Chief Software Architect • PowerPoint (presentation graphics) • Project (project scheduling and resource • Microsoft’s first quarter allocation) revenue of 2004 was • Word (word processing) $10.15 billion

Top Global Competitors

• IBM (International Business Machines) – World’s Top provider of , software, and semi- Microsoft conductors (behind Microsoft) • Oracle in North America – Offers database management and business application software • Hewlett-Packard Company – HP provides a full range of high-tech products, including personal computers, servers, storage products, printers, networking equipment, and software

Microsoft’s Microsoft’s Strategy in Strategy in N.A. N.A. • Continues to target small and midsize • Currently extends its core software businesses products into Web-based services for businesses and consumers • Investing heavily in research and development, spending about $4.5 • Positioning its operating systems, billion software, and services as the standard for accessing, communicating, and • Is transforming itself from a traditional doing business over the Internet software provider to a broader technology services and media • Uses selective acquisitions to expand company its enterprise software offerings

2 Major Microsoft Affiliates Microsoft Canada Co. • Microsoft Business Solutions • Canadian of Microsoft Co. in ¾ Offers range of software applications for small and midsized businesses ¾ founded in 1985 ¾ • MSNBC Cable, L.L.C. Headquartered in Mississauga ¾ Regional offices all across Canada ¾ Joint venture between Microsoft and • Has built strong relationships with: NBC ¾ than 1,000 Microsoft Certified ¾ Offers a variety of news programs Partners • MSNBC Interactive News, L.L.C. ¾ over 50 Gold Certified Partners ¾ Introduced MSNBC.com for web surfers ¾ 2000 Value Added Resellers and ¾ Provides online news content ¾ 2,600 System Builders • Recently announced first GTSC • Voted as one of the 25 most respected Canadian corporations in 2003 by Cdn. CEO’s

What is Microsoft Canada About?

• Business leadership ¾Business Summit • Innovation and tag">R&D Microsoft EMEA ¾Innovation Alliance (Europe, Middle East, • Commitment to the Community Africa) ¾I Can Program • Commitment to its Employees ¾I Volunteer Program

History of Microsoft Microsoft EMEA Region Sites: EMEA… • Microsoft operates in over 55 countries across Greece Romania Europe, Middle East and Africa Algeria Austria Gulf Russia Belgium Hungary Saudi Arabia • Works together with local partners in the Bulgaria Ireland government, industry and society large to Croatia Slovenia empower people, businesses and communities to Cyprus Italy South Africa realize their potential. Czech Republic Kuwait Spain Denmark Lebanon Sweden • Jean-Phillipe Courtois: Chief Executive Officer, Egypt Middle East Switzerland Microsoft EMEA, and Senior VP of Microsoft Estonia Morocco Tunisia Corporation. Lithuania Netherlands Turkey Latvia Norway UK • Microsoft EMEA was established in 1982 and works Finland Oman with a group of companies employing more than France 12,000 people and a partner channel for 40,000 Germany Portugal software developers, 280,000 resellers and millions of small and medium sized enterprise customers.

3 Development Goals for Microsoft EMEA Research Microsoft EMEA Institutions:

• Main Objective: To learn from the region’s rich cultural, linguistic, geographical and business diversity • Microsoft Research, , UK

• Address the big challenges and opportunities: • European Microsoft Innovation Centre (EMIC) ¾ The enlargement of the (EU)

¾ Become involved in the New African • Microsoft European Product Development Partnership for Development (NEPAD) Centre (EPDC) ¾ The development goals of the Middle East under the broader banner of the United Nations Millennium Development Goals • Microsoft Business Solutions (MBS)

• Education, IT life-long learning and participation in the information society are key enablers of these development goals

Sustaining growth in Europe, Sustaining growth in Europe, the Middle East and Africa the Middle East and Africa • Independent research estimates that every 1 • For example, a recent study showed that the Euro of Microsoft revenue generates 8 Euros software, solutions and services market accounts in purchases of software, hardware and IT for over 4 billion Euro dollars in the UK, while software built on Microsoft technologies accounts services from local vendors and partners. for over half the revenue of the UK . • A growing IT industry means job creation. • In France, Microsoft partners account for revenues of 5 billion Euro dollars (equivalent to half the total • Between 1995 and 2001, the number of IT revenue for the whole French IT industry) and industry jobs grew by 50 percent in countries employ over 36,000 IT specialists (22.6 percent of across Europe including France, Italy, Spain, the French IT employment market). Sweden and the UK. • The same is said in Germany, Microsoft partners employ over 53,000 IT specialists (29.3 percent of • The Microsoft-supported software, solutions the German market) and deliver revenues of 9 billion and services market plays a significant role in Euros (one-third of the total revenue for the whole the regional technology industry. German IT industry).

Bridging the Digital Divide the Digital Divide

• Microsoft takes an inclusive approach to the • In addition, in countries such as South Africa, delivery of value to EMEA communities. Jordan, Lebanon, Poland and Egypt, Microsoft EMEA works with both government and with a • Microsoft EMEA makes technology available number of non-governmental organizations to the broadest possible number of communities in the region. (NGOs) to extend the technology skills base.

• Microsoft promotes technology access and • These NGOs include the World Economic skills among disadvantaged communities in Forum’s Global Digital Divide Initiative (GDDI), both developed and developing countries of the region. the World Food Program, the International Youth Foundation and World , etc.

4 Achieving e-Europe Achieving e-Europe

• Microsoft is planning on expanding • Microsoft is working with the EU to achieve the foundations of the information its broad for an inclusive information society in Central and Eastern society through its e-Europe and e-Europe + European States, through a range of Action Plan. activities.

• These plans are aimed at bringing • These include community affairs communities closer together, promoting programs and a wide range of economic growth, and creating a more partnerships with governments, integrated society. businesses and institutions to strengthen local technology • Microsoft is also working through infrastructures and address public/private partnerships to help prevent economic and social priorities. the development of a two-tier Europe.

Asia-Pacific

• Fastest-growing region for Microsoft Microsoft in Asia •Asia represents about 20 percent of total revenues • Workforce of more than 4,000 employees

Strategy in Asia Microsoft in India • Focus on adapting products to local • 1990 made its independent into India market needs • It’s now third largest market for MS in Asia in terms of revenue contribution (India revenues • Establish close working relationships grew 30 per cent last fiscal year alone) with thousands of independent • one of the top three countries in the world for developers in Asia (up to 140,000 Microsoft’s investments today). • Seen as a key resource for developing great • Be the leaders of innovation within software at a lower cost (over 25 000 Asia by having five research and computer graduates each year) development centers located across the continent • Focus on China and India, the two most populated and untapped markets in the world

5 Microsoft in India Microsoft in China • Investing $100 million in the next 2 • MS entered in 1989 when they opened years in the Indian operations, which a branch in and entered the will primarily go into the R&D center mainland market by opening a Beijing and marketing sales office in 1992 • Majority of MS investment in India • Is now one of the world's most has been focused on two of the important markets, with population of fastest growing IT clusters in both 1.3 billion and world's third-largest Banglore and market for PCs. • MS’ geographical configuration is • Investing $750 million in China over the becoming dispersed across India next three years with 7 large offices based in major • MS is one of the leaders in developing cities all over the nation localized products for the China market

Microsoft in China

• MS is trying build up solid, lasting relationships with the government and key opinion leaders in China Microsoft’s Competitive • Invested $24 million in China’s educational and Strengths for Growing research institutions • Co-operating with several successful localized Internationally companies into various joint ventures to access different markets (e.g China’s TCL cellular phones on MS mobile platform) • MS has expanded its business in China by 83 percent in the last fiscal year and plans to open seven more offices by 2005.

• Industry Control A Final Quote

• Economies of Scale “At Microsoft, we see the world not as it is, but as it might • Name Recognition someday become”

• International Presence

• Mergers and Strategic Alliances

6 Questions? Sources

• Elliot, J. (2003). Microsoft Europe. Sutton: Morris Publishing • Newman, W. (2001). Microsoft EMEA. : UK Printing Press • http://www.microsoft.com • http://www.hoovers.com • http://www.cnetasia.com

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