Cash Page 3 Pol- 9, Mo
Total Page:16
File Type:pdf, Size:1020Kb
b i h f ^ ^ pf- 1 J \] i 1 ] VI ' 1 1 ) 1 lit 1 A 1 FAVORITE OF THF ' \2P' ' HHP t^rm . jESlwt^WSt??' mim U 1L k I\a Sr j Or / JBr\«ju ’ Ry 51Eptf VFLIGHT! www.americanradiohistory.com Mills Industries, Incorporated, 4100 Fullerton Avenue, Chicago 39, Illinois www.americanradiohistory.com M Box Week of October 27, 1947 ;•/„ Cash Page 3 Pol- 9, Mo. 5, Serial Number 318 The Cash Box Page 4 Week of October 27, 1947 2 MINUTE DISK CLIX WITH OPS Wires & Phone Calls Urge Immediate Production of 2 Minute Records. Means $1 .50 Instead of $1 .00 Play Per Hour. All Acclaim Suggestion of Music Op E. J. Pepper of Hereford, Tex. Claim 50% Income Increase Will Allow Ops to Continue on 50% - 50% Commish Basis. Disks Not Hurt by Speeded Time. XEW YORK— Since publication of the suggestion of sary extra money needed by the operator to cover his higher overhead and allow him to better meet his notes. music merchant E. J. Pepper of Hereford, Texas, that The Faster Play 2 Minute Record Means To Music Merchants It will also give him the opportunity to buy more new records be timed to play but two minutes, instead of their equipment, especially for his better locations, since the present three minutes there has ,been tremendous acclaim 3 Minute Record: 20 Plays Per Hour 5c Per Play=$1.QQ Per Hour smal- suggestion received by The Cash Box from noted @ peak play hours there are much greater than in the for this ler spots, and the machines could then be paid for at a music ops from all over the country. 2 Minute Record: 30 Plays Per Hour 5c Per Play =$1.50 Per Hour @ faster rate than at present. Wires and phone calls have been received from these important to the music operator is the the hope of all those who told The Cash Box on the outstanding music operators and distributors, who not “Your theory is alright. But, it’ll never work. There What is most fact that the peak play hours, to which all agree that the long distance phone that they are absolutely “sold” on the only acclaim this idea, but many of whom have also are too many ways operators like to outsmart one an- average location in the nation always has two full such idea of two minute records is that, “The manufacturers, stated, “This is in great part the answer to the better other. Most ops could not hold 5% of their locations here mean more coin for the operator. commission basis problem.” if they demanded front money. Believe it or not, we have hours, would 50% distributors and all operators will enter into this program about 10 spots we give front money to. The big operators and will demand from the major record companies that able in most cases would cooperate on an idea like this, but ‘In this way”, one noted op stated, “we should be It has long been a fact that all noted music ops are in they now make two minute, instead of three minute, continue on the present 50%-50% commission basis agreement with The Cash Box suggestion that they sim- it would be made ineffective by the small and part-time to records. This is the best answer we’ve yet come upon operators. and yet we would all be earning more money and the ply must obtain at least $15 per week front money guar- location owners would be more than happy to work with to date. We feel that with all the industry back of this antee to assure them a profitable operating business be- music, we “You have a good idea”, the letter state, us, since they, too, would earn more and the plan that the record companies would manufacture two cause of present overhead expense and the higher price goes on to “but there is no solution to the operators’ problems today feel, would be even better.” for the juke box business, even if they of equipment. minute records to hang on or of except get out the business.” wish to continue with three minute records for the home In short, the present approximately 3 minute recording The average operator has stated that tho he would hour for the 20 plays at 3 field.” Dozens of such letters have arrived at the offices of earns the operator $1.00 per very to get immediately started on a $15 per much like would earn $1.50 per The Cash Box. Many were much more optimistic than minutes each. The two minute record week front money guarantee with everyone of his loca- during the sixty minute period. the above. Some were more pessimistic. But, generally, all hour playing 30 records tions, he fears his competitors, and also believes chat more per hour is the best believed that the cure was not in trying to get more from The difference of 50c (or 50%) many newcomers to the field would be able to push him the location owners directly. answer to increased take. out of his best spots should be attempt to obtain front money. believes, as many of the leading Therefore, when E. J. Pepper’s suggestion arrived, Yet, The Cash Box nation do, that the music op should still The Cash Box immediately publicized it and instantly ops about the The fact that the operators can’t seem to get together even on this the get at least 70% to 75% of the gross income one contacted some of largest music ops around the na- on a better commission basis, which would be their which the operator would tion by phone to hear their reaction. speeded play. The difference a*d only salvation at this time, forced this publication money. get would still bring the location more as well as intelligent music machine ops, to seek many The reaction of the music operators was very hearten- for a new means to assure the machines taking in more difference of the ing. All agreed with the proposal of a 2 minute record. Removing 20% to 25% more from the "THE CONFIDENTIAL WEEKLY OF money so as to be able to meet the high cost of automatic would earn would still The record firms who were questioned also agreed. In 50% more which the machine THE COIN MACHINE INDUSTRY" phono days. because of the 2 minute operating these fact, one noted record manufacturer, who had just fin- allow the additional 30% extra, and allow EVERY WEEK. REPRODUCTION IN WHOLE ished a session with one of his stars, cutting eight and the speedier time to be divided, ISSUED sides record WITHOUT WRITTEN PER The questions asked by The Cash Box approximately 15% more than OR IN PART FORBIDDEN result to the that afternoon, stated, “Most of the sides we cut run from the storekeeper to obtain COMPlETF 1947) issue MISSION FROM THE PUBLISHERS. m its Fall Special (Week of September 22, about two minutes and ten seconds to about at this time. two minutes he obtains CONTENTS COPYRIGHTED. every city and state a flood of mail from almost and forty seconds. It would be the simplest thing in the that the entire “The locations will be the nation. This, in itself, proved world for us to cut off these few extra seconds. What’s One noted op puts it this way, better their ma- PUBLICATION OFFICES -ado was means and method to said, “I’m sure what they are now getting from seeking for some more”, he that this would not, in any satisfied to get AVENUE, NEW YORK 16, NEW YORK that minute records 381 FOURTH '-•additions concerned. It also proved getting more. With 2 generally for all fashion whatsoever, affect the music itself. Believe it or chines We will be ALL PHONES: MUrray Hill 4-7797 with many of my locations xo -he lot of thinking to find not, I’m convinced it might even do a lot of I’m going to make a deal . average music op was doing a recordings a CHICAGO OFFICE great deal of good and make hits out are now getting from the col- - way overhead morass. of some of these give them just what they out of his present high cost 32 W RANDOLPH ST., CHICAGO 1, ILLINOIS long drawn out flops we’ve had.” the extra money which lection and we shall profit from MARSHALL MlCON, Mgr. ALL PHONES: DEarborn 0045 even amount to at least 20% more Many suggestions were made to The Cash Box, comes and which should One noted op stated, “I believe that even on the LOS ANGELES OFFICE ' this all best answer at overall take.” CALIFORNIA agreed that the simplest and present three minute records that the tone arm could on the 422 W. 11th ST., LOS ANGELES 15, Yet, ALL PHONES: PRoipect 2687 •'-* v.-as front money guarantee. be so arranged as to cut into the opening the $15 per week of the record one full minute off speedier playing time, cutting ’ operator play it right thru the first chorus, The raei as or.e noted music and a^d finish at two believed that, recording, will bring the neces- minutes, without hurting the composition in any way.” the three minute present ^.Laiooga, Tenn. wrote to The Cash B x: www.americanradiohistory.com . The Cash Hox Page 5 Week of October 27, 1947 The Cash Box Page 6 Week of October 27 , 1947 THIS CHART WAS HAND DRAWN HERE'S WHY OPERATORS MUST 70"1, % RY A NOTED KANSAS MUSIC OP GO TO -30 FOR EACH £|00 TAKEN IN BY AN AUTOMATIC PHONOGRAPH ON A 50-50 BASIS HERE'S WHERE IT APPEARED IN “The Cash Box” THE OPERATORS $50 GOES.